Forbes Asia Magazine

Forbes Asia Magazine
Extending The Forbes Brand Of Journalism In Asia
Forbes Asia serves as Asia-Pacific’s definitive voice celebrating entrepreneurial capitalism and business. Each issue identifies
and profiles Asia’s noteworthy individuals – from the richest people to the most powerful businesswomen and to the most
philanthropic, and the executive ranks of the most dynamic companies – from the up-and-comers to the best big corporations.
Forbes Asia presents relevant local features and authoritative reporting that is especially engaging to Asia’s most influential and
successful business leaders.
Launched in September 2005, Forbes Asia brings the Forbes style of journalism to the region. Written and edited specifically for
Asia-based top management, entrepreneurs and those aspiring to positions of corporate leadership, every issue of Forbes Asia
gives equal weight to original Asia-specific articles and the best of Forbes from the rest of the world.
In addition to Forbes Asia, Forbes’ presence in the region also includes eight local editions: Forbes India, Forbes Indonesia, Forbes
Japan, Forbes Korea, Forbes Mongolia, Forbes Philippines, Forbes Thailand and Forbes Vietnam, offering marketers unparalleled
access to senior business leaders in this prospering region.
2016 Forbes Asia Media Kit
www.forbesmedia.com
2016 Editorial Calendar
Issue
Editorial Themes
Ad Close
On Sale
January
Hong Kong Rich List
12/ 7
1/9
February
Australia Rich List
1/4
1/29
March
30 Under 30 Asia
Malaysia Rich List
2/1
2/26
Special Issue*
The World's Billionaires
2/15
3/11
April
Asia’s Power Business Women
Japan Rich List
3/14
4/8
May
Korea Rich List
4/4
4/29
June
Thailand Rich List
5/9
6/2
July
Heroes of Philanthropy
Taiwan Rich List
6/13
7/7
August
Best Under A Billion
Singapore Rich List
7/11
8/5
September
Fabulous 50 Companies in Asia
Philippines Rich List
8/1
8/26
October
India Rich List
8/29
9/23
November
China Rich List
10/3
10/28
Special Issue*^
Forbes 400: The Richest People in America
Asia’s 50 Richest Families
10/17
11/11
December^
2016 Businessman of the Year
Indonesia Rich List
11/7
12/2
Editorial Calendar is subject to change. *3 Month Newsstand Presence
^Issue to be distributed at the Forbes Global CEO Conference
Updated as of 05/30/16
2016 Forbes Asia Media Kit
www.forbesmedia.com
Forbes Asia Powerhouse Issues
Forbes Asia Rich Lists
Forbes identifies Asia’s wealthiest people throughout the year, spotlighting the
richest people in 12 different markets. Forbes Asia Rich List issues are closely read by
tycoons, business leaders and the media.
Issues:
JANUARY: Hong Kong Rich List
FEBRUARY: Australia Rich List
MARCH: Malaysia Rich List
APRIL: Japan Rich List
MAY: Korea Rich List
JUNE: Thailand Rich List
JULY: Taiwan Rich List
AUGUST: Singapore Rich List
SEPTEMBER: Philippines Rich List
OCTOBER: India Rich List
NOVEMBER: China Rich List
DECEMBER: Indonesia Rich List
2016 Forbes Asia Media Kit
www.forbesmedia.com
Forbes Asia Powerhouse Issues
30 UNDER 30 ASIA: Features the up-and-coming
stars from various industries and society from across Asia.
The list will spotlight the achievements of game-changing
entrepreneurs, innovators and talented disruptors under the
age of 30.
ISSUE: March 2016
CLOSING DATE: February 1, 2016
THE WORLD’S BILLIONAIRES: As one of our most
FABULOUS 50 COMPANIES IN ASIA: Forbes
Asia’s “Fabulous 50” companies are the best of Asia Pacific’s
biggest publicly traded companies, with at least US$3 billion in
annual revenue or market capitalization. Companies are
analyzed in several areas, including revenue, profits, return on
capital, share-price movements and outlook.
ISSUE: September 2016
CLOSING DATE: August 1, 2016
popular lists, Forbes’ distinguished list of Billionaires identifies
the richest people on the planet. The World’s Billionaires
feature will focus on the list-makers and how they have risen
to the top.
ISSUE: March Special Issue
CLOSING DATE: February 15, 2016
FORBES 400: THE RICHEST PEOPLE IN
AMERICA: The definitive list of wealth in America with
ASIA’S POWER BUSINESS WOMEN: Forbes Asia
ASIA’S 50 RICHEST FAMILIES: Powerful, close knit
families have dominated Asian society for centuries and built
many of its largest businesses. Forbes will deliver the definitive
list of family wealth in the region, profiling and ranking the 50
wealthiest families by their net worth.
ISSUE: November Special Issue
CLOSING DATE: October 17, 2016
Power Businesswomen list honors 50 outstanding women
who are driving the region’s remarkable economic rise. From
CEOs and entrepreneurs to billionaires and philanthropists,
these honorees are redefining power and success and
inspiring a new generation of emerging leaders.
ISSUE: April 2016
CLOSING DATE: March 14, 2016
HEROES OF PHILANTHROPY: Forbes Asia’s list of
Heroes of Philanthropy spotlights 48 of the most notable
philanthropists in the Asia Pacific, four each from 12
countries across the region. This annual roster highlights
some of the most innovative and generous donors who are
making a difference to those in need and encouraging others
to give.
ISSUE: July 2016
CLOSING DATE: June 13, 2016
features highlighting philanthropists who are putting their
wealth to work to change the world for the better.
ISSUE: November Special Issue
CLOSING DATE: October 17, 2016
2016 BUSINESSMAN OF THE YEAR: Forbes Asia
editors choose the man or woman whose accomplishments as
a business owner, manager or investor symbolize the year’s
best practices in the region. Past winners include Suh KyungBae of AmorePacific, Lei Jun of Xiaomi, Wang Jianlin of
Dalian Wanda Group, Morris Chang of TSMC, and Dhanin
Chearavanont of CP Group.
ISSUE: December 2016
CLOSING DATE: November 7, 2016
BEST UNDER A BILLION: Forbes Asia’s “Best Under
A Billion” list highlights 200 of the best small and midsized
listed companies in Asia Pacific with annual revenue under $1
billion, have positive net income and publicly traded for at
least a year. Companies are also screened on sales growth,
earnings growth and return on equity.
ISSUE: August 2016
CLOSING DATE: July 11, 2016
2016 Forbes Asia Media Kit
www.forbesmedia.com
2016 Print Advertising Rates
Circulation: 80,000
OPEN
4 INSERTIONS
8 INSERTIONS
12 INSERTIONS
1 Page
$23,000
$20,240
$19,550
$18,860
2/3 Page
$17,250
$15,180
$14,660
$14,150
1/2 Page
$13,800
$12,140
$11,730
$11,320
1/3 Page
$8,970
$7,890
$7,630
$7,360
2nd Cover Spread
$64,400
$56,670
$54,740
$52,810
2nd Double Page Spread
$59,800
$52,620
$50,830
$49,040
3rd Double Page Spread
$57,500
$50,600
$48,880
$47,150
4th Double Page Spread
$55,200
$48,580
$46,920
$45,260
1st 6 Full Page
$27,600
$24,290
$23,460
$22,630
3rd Cover
$29,900
$26,310
$25,420
$24,520
4th Cover
$34,500
$30,360
$29,330
$28,290
Bleed: Add 15% to the unit rate. All rates in U.S. Dollars.
To advertise in Forbes Asia, please contact: Serene Lee at [email protected]
2016 Forbes Asia Media Kit
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Demographics
Forbes Readers are Affluent and are Influential Business Leaders.
FORBES READERS
BUSINESS ELITE (BE)# UNIVERSE
Male / Female
84% / 16%
83% / 17%
Average Age
46
47
FORBES READERS
BUSINESS ELITE (BE)# UNIVERSE
$211,573
$183,230
$1,606,766
$1,280,085
Has Private Banking
46%
37%
Has Premium / Priority Banking
35%
27%
FORBES READERS
BUSINESS ELITE (BE)# UNIVERSE
C-Suite
48%
40%
Owner / Partner / Top Management*
77%
70%
BUSINESS DECISION MAKERS
FORBES READERS
BUSINESS ELITE (BE)# UNIVERSE
Any business purchase involvement
86%
80%
IT business purchases
53%
47%
Financial services business purchases
44%
36%
Expenditure on business purchases
$5,058,291
$4,224,155
Involved in business internationally
72%
59%
AFFLUENT INDIVIDUALS
Income
Net Worth
SENIOR EXECUTIVES
#
Business Elite (BE) Asia - a survey that measures the media consumption, business and personal profile of Asia’s top business executives
*Top Management = CEO, President/Chairman, CFO, COO, CIO/CTO, CMO, Other Chief Officer, Executive/Senior Vice President, GM, MD
Source: BE:ASIA 2014 : Ipsos MediaCT
2016 Forbes Asia Media Kit
www.forbesmedia.com
Demographics
Forbes Readers are Frequent Travelers, Savvy Investors and Live the Good Life.
FREQUENT TRAVELERS
FORBES READERS
BUSINESS ELITE (BE)# UNIVERSE
Travel on first / business class
56%
43%
Average air trips
13
10
Average hotel nights
20
17
FORBES READERS
BUSINESS ELITE (BE)# UNIVERSE
3+ investments
82%
71%
6+ investments
43%
29%
Revenue generating property
33%
26%
LIVE THE GOOD LIFE
FORBES READERS
BUSINESS ELITE (BE)# UNIVERSE
A watch worth US $5,000+
42%
32%
Jewellery worth US $5,000+
31%
24%
Luxury clothing and accessories
46%
37%
Club membership
41%
33%
Taken a holiday with a cost of US $3,000+
38%
30%
Own a holiday/2nd home
36%
25%
SAVVY INVESTORS
#
Business Elite (BE) Asia - a survey that measures the media consumption, business and personal profile of Asia’s top business executives
Source: BE:ASIA 2014 : Ipsos MediaCT
2016 Forbes Asia Media Kit
www.forbesmedia.com
Forbes Asia Production Specifications
AD SIZE
TRIM
(WIDTH X DEPTH)
NON-BLEED
BLEED
BLEED LIVE AREA
Single Page
8" x 10-1/2"
203 mm x 267 mm
7" x 10"
178 mm x 254 mm
8-1/4" x 10-3/4"
209 mm x 273 mm
7" x 10"
178 mm x 254 mm
Spread
16" x 10-1/2"
406 mm x 267 mm
15" x 10"
381 mm x 254 mm
16-1/4" x 10-3/4"
413 mm x 273 mm
15" x 10"
381 mm x 254 mm
2/3 Page
(on two columns)
5" x 10-1/2"
127 mm x 267 mm
4-5/8" x 10"
117 mm x 254 mm
5-1/4" x 10-3/4"
133 mm x 273 mm
4-5/8" x 10"
117 mm x 254 mm
1/2 Page Spread
(horizontal)
16" x 5-1/4"
406 mm x 133 mm
15" x 4-7/8"
381 mm x 124 mm
16-1/4" x 5-1/2"
413 mm x 140 mm
15" x 4-7/8"
381 mm x 124 mm
1/2 Page
(on two columns)
5" x 7-7/8"
127 mm x 200 mm
4-5/8" x 7-1/2"
117 mm x 191 mm
N/A
N/A
1/2 Page
(on three columns)
8" x 5-1/4"
203 mm x 133 mm
7" x 4-7/8"
178 mm x 124 mm
8-1/4" x 5-1/2"
209 mm x 140 mm
7" x 4-7/8"
178 mm x 124 mm
1/3 Page
(on one column)
2-5/8" x 10-1/2"
67 mm x 267 mm
2-1/4" x 10"
57 mm x 254 mm
2-7/8" x 10-3/4"
73 mm x 273 mm
2-1/8" x 10"
57 mm x 254 mm
1/3 Page
(on two columns)
5" x 5-1/4"
127 mm x 133 mm
4-5/8" x 4-7/8"
117 mm x 124 mm
N/A
N/A
1/6 Page
(on one column)
2-5/8" x 5-1/4"
67 mm x 133 mm
2-1/4" x 4-7/8"
57 mm x 124 mm
N/A
N/A
Note: Forbes Asia recommended gutter safety is 1/8’’ (1/16’’ or 1.5 mm on each side).
PRINTING: Web offset/Digital
2016 Forbes Asia Media Kit
www.forbesmedia.com
Forbes Asia Signature Events
Forbes Under 30 Summit Asia
MAY 19, 2016 • SINGAPORE
Forbes Asia selects up-and-coming stars under the age of 30 from various industries and society
from across Asia who are fast becoming leaders and game changers of the 21st century. The Forbes
Under 30 Summit Asia will bring together these game-changing millennials and the industry
leading judges who helped select them for an event to learn, be inspired, collaborate and have fun.
Forbes Asia Forum: The Next Tycoons
JUNE 15, 2016 • HONG KONG
The Forbes Asia Forum on The Next Tycoons convenes some of Asia’s outstanding business
leaders of the next generation. The forum will spotlight how Asian companies and family dynasties
are nurturing the next wave of entrepreneurial talent and sowing the seeds of prosperity for the
years to come.
Best Under A Billion Award Ceremony & Dinner
FALL 2016 • TBC
Forbes Asia identifies 200 of the best small and midsized listed companies in Asia Pacific. The
winners are recognized at an award ceremony and dinner, during which they will be presented
with the current year’s awards.
Forbes Global CEO Conference
NOVEMBER 29 - DECEMBER 1, 2016 • JAKARTA, INDONESIA
Founded in 2001, the Forbes Global CEO Conference gathers some 400 global CEOs, tycoons,
entrepreneurs, up-and-comers, capitalists, and thought leaders to discuss and debate key issues
of global concern and to build new partnerships.
2016 Forbes Asia Media Kit
www.forbesmedia.com
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2016 Forbes Asia Media Kit
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JAPAN
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Minato-ku, Tokyo 105-0001
Japan
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KOREA
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2016 Forbes Asia Media Kit
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