in print und online - Spiegel-QC

Hamburg, December 2013
Crossmedia cases within the portfolio
of SPIEGEL QC
Crossmedia examples
Crossmedia solutions
Use the SPIEGEL QC media-portfolio for
your communication aims
Cross-media advertising concepts benefit
from the strength of each individual media
and offer you an improved communication
and response performance, catching the
consumer at the right moment in his media
consumption behaviour.
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Crossmedia examples
Initial campaign for the Kfw student loan
Print
Online
1/3 co-branded
advertising in
UniSPIEGEL
Further measures at
university campuses
Sponsoring of SPIEGEL
ONLINE special „Financing
of studies“
KfW Website
1/1 advertising in
UniSPIEGEL
Posters and campus TV
ads as well as distribution
of mouse pads
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Crossmedia examples
PayPal: 10-year-anniversary campaign
Print
Anniversary advertorial
in DER SPIEGEL
1/3 co-branded
advertising in DER
SPIEGEL
Online
Anniversary
advertising in DER
SPIEGEL
Sponsoring of SPIEGEL ONLINE
special „Shopping online“
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Crossmedia examples
Audi: Exclusive campaign during the World Cup
in Germany
Print
1/3 co-branded ad in
DER SPIEGEL
Online
Sponsoring of
SPIEGEL ONLINE
World Cup reporting
Exclusive advertising in the World Cup issues of
SPIEGEL special
(German + international issue)
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Crossmedia examples
Ford: Campaign targeting German Mittelstand
„Ford Gewerbewochen“
Print
Online
1/1 ad + 1/3 co-branded ad in
manager magazin
Sponsoring of
manager-magazin.de
special „Mittelstand“
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Crossmedia examples
Casio: Interactive campaign „EX-word Freaky
Phrases“ for electronic dictionaries
Print
Online
Online-Subchannel
1/1 ad in KulturSPIEGEL
with reference to
subchannel
PromotionAd leading to
„EX word“ - subchannel on
SPIEGEL ONLINE
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Crossmedia examples
Glenlivet: Event campaign „The Glenlivet Whisky Talk & Dinner“
in cooperation with manager magazin
Print
Microsite for registration
Online-Newsletter
Online
Events
Readers of manager magazin
could register exclusively for the
charged whisky-tastings in the
premium-hotels of five cities.
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Crossmedia examples
Braun: Initial campaign for the Braun Pulsonic with
testimonials from the readership of manager magazin
Print
Online
TV
9
Crossmedia examples
Philips: Initial campaign of the Sonicare Flexcare with a
free trial offer for readers of manager magazin
Print
Online-Subchannel
Online
PromotionAd leading to a
subchannel on managermagazin.de
1/1 Advertorial in manager
magazin with reference to a
subchannel for registration
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Crossmedia examples
HaWesKo: Exclusive „manager magazin Wine Collection“
containing four wine packages from four countries
Print
HaWesKo Ordersite
Online
11
Crossmedia examples
Emirates: manager magazin series „Business
Knigge“ with additional campaigns from Emirates
Print
Online
Special circulation
Business Event
„Emirates connects the world“
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Crossmedia examples
SIEMENS: Cross-advertorial „Expedition Zukunft“
in DER SPIEGEL and on SPIEGEL ONLINE
Supplement in DER SPIEGEL
Subchannel on SPIEGEL ONLINE
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Crossmedia examples
BMW: 6er Tour 2011 to generate adresses
Online
Print
BMW Microsite
Newsletter
iPad
Web TV
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Crossmedia examples
Allianz: Multichannel employer-branding campaign
Editorial integration in the
special ad publication of
UniSPIEGEL
1/1 ad
UniSPIEGEL
Multichannel campaign
Allianz
Special ad
big wallpaper
Exclusive HPplacements
Individual
landingpage
Ad specials and exclusive HP-Placements on KarriereSPIEGEL are only possible within a
premium cooperation.
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Crossmedia examples
Deutsche Bank: Crossmedia employer-branding
campaign
Mobile Content Ads
KarriereSPIEGEL
mobil
Multichannel campaign
Dt. Bank
Ad special
interstitial
Exclusive HPplacements
Individual
landingpage
Ad specials and exclusive HP-Placements on KarriereSPIEGEL are only possible within a
premium cooperation.
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Crossmedia examples
Positioning the topic „Trainee“ in print und online
– for example: Ferrero
KarriereSPIEGEL
17.10. - 23.10.2011
Week‘s topic: Trainees
UniSPIEGEL
Issue 05/2011
Topic: Trainees
Exclusive wallpaper
1/1 coverpage
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Crossmedia examples
Metaxa - event campaign in cooperation with manager-lounge
Werbemittel auf
manager-lounge.de
Advertorials
&
Event
Newsletter
xxx.
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Crossmedia examples
manager magazin anniversary lottery in cooperation with
Hapag Lloyd cruises
Print
Online
Lotterysite
Newsletter
iPad
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Crossmedia examples
live event „Auf den Dächern – Festival“ in Berlin powered
by Beetle Fender
Promotion on location
SPIEGEL ONLINE
Live Events
Social Media
SPIEGEL.TV / tape.tv
Print
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Contact
Any further questions? Your SPIEGEL QC
team will be glad to assist you.
SPIEGEL QC
Der Premium-Vermarkter.
Ericusspitze 1
20457 Hamburg
Phone:
Fax:
+49 40 3007-3627
+49 40 3007-853600
All the contact information and contacts can be found on our website in
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http://www.spiegel-qc.de/english/contact/index.php