Employee Parking Workbook

SAWGRASS MILLS
EMPLOYEE PARKING PROGRAM HANDBOOK
Revised March 2015
WHAT:
Sawgrass Mills operates a permanent employee parking program for all
retailers and supporting vendors which includes designated parking areas
for staff members and store managers.
WHY:
Sawgrass Mills is one of the most successful shopping destinations in the
United States welcoming tens of millions of shoppers annually. Ensuring an
excellent customer experience is always our mission. As such, one of our
goals is to provide convenient and accessible parking to our guests.
To achieve that goal, we must manage the parking of the extremely large
store employee base driving to, and parking at, the center. The result of the
Employee Parking Program is to leave the most desirable parking spaces
for our customers. Customers should not spend their valuable time seeking
parking spaces or stop shopping the center because it is too inconvenient to
park. Rather, our goal is to help our customers make every minute count so
that they can spend the bulk of their time shopping in your stores and increasing
your sales.
EMPLOYEE PARKING PROGRAM PLAN IMPLEMENTATION:
Here is how it works. All mall employees have been divided into two parking
groups:
1. Zone A – Combination of Off-Site and Blue Line (short term during
construction)
2. Zone B – Blue Line (permanent)
Zone A: A select number of retailers and supporting vendors are Zone A.
Employees of these retailers are assigned to park at either Off-Site BB&T
Center or Blue Line. The parking location for Zone A will vary depending
on the day of the week OR the peak shopping season. At dedicated days
to park Off-Site BB&T Centers, shuttles will run continuously to and from
BB&T Center to Sawgrass Mills.
Zone B: Blue Line: The majority of retailers are assigned to Blue Line
parking areas. Employees of these retailers are required to park in
designated Blue Line parking areas that are clearly marked in the parking
fields with a broad blue line painted on the parking area to the ring road (see
Employee Parking Map). Employees are to park in these areas only. Blue
Line spaces are available on a first come first serve basis. If an area is full,
employees must move to the next available Blue Zone area. Employees are
not allowed to park outside the Blue Zone areas.
Every employee working anywhere at Sawgrass Mills will have a
designated area to park according to the criteria above.
REGISTRATION:
Here is what we need from you. To implement an effective program, ALL
employees who currently park at the mall are required to register their vehicle
used to drive on property for their shift. Each vehicle is entered into a secure
database, and the parking areas are monitored daily to ensure employees are
parked in the appropriate areas.
Registration is available on-line at www.ameripark.com/sawgrass or via a
printed Employee Parking Registration Form distributed to store managers.
ENFORCEMENT:
This customer parking priority initiative only works if mall employees
participate accordingly. In an effort to manage this parking program properly, it
is important to implement accountability measurements to ensure a
continuous and seamless execution.
A Parking Assistant Team (PAT), operated by AmeriPark, will manage the
program. Parking Assistants will roam the parking lot directing employees and
customers where to park and verifying that employee cars are parking in the
designated areas.
The employee parking policy includes a penalty system if employees do not
park in the designated employee parking area. This includes written warning
up to an imposed fine. Repeat offenders will be subject to booting and tow (see
Employee Parking Enforcement Program).
COMMUNICATION:
The success of the Sawgrass Mills Employee Parking Program is greatly
influenced by communication to all participants. The Sawgrass Mills
Management Team, along with the support of the Parking Assistant Team,
will provide details and assistance to store managers in various methods
including scheduled meetings, in-store visits, distributed memos &
newsletters, email updates, dedicated website portal, text messages
and on-property signage.
RETAILER CONTACT:
The Sawgrass Mills Employee Parking Program relies on acquiring and
updating retailer employee information. As such, each store is required
to provide one primary retailer employee to be the on-site contact
person who is responsible for communicating the program internally to your
employees, updating staff information as necessary and representing their
store at meetings (see Employee Parking Retail Contact Form).
PARKING MAP:
Please visit the last page for map which indicates the parking zone for each
store by color as well as Blue Line parking location and shuttle stops.
SUPPORTING DOCUMENTS
The following documents may be accessed at www.ameripark.com/sawgrass.
1.
2.
3.
4.
5.
6.
Parking Assistant Team Contact Information
Employee Parking Program Guidelines Summary
Employee Parking Map
Employee Shuttle Information Sheet
Employee Parking Enforcement Program
Employee Parking Retail Contact Form
7. Sample Employee Parking Registration Form
8. Frequently Asked Questions
PARKING ASSISTANT TEAM CONTACT INFORMATION
Parking Assistant Team Office:
Phone: 954-415-2339
(A supervisor will be available daily from 7:00am-11:59pm)
Email: [email protected]
Registration and Information Available
on the Web: www.ameripark.com/sawgrass
Office Location: Space #2330 in The Colonnade Outlets near the side of
Neiman Marcus Last Call.
Office Hours: 9:00 AM to 5:00 PM daily
EMPLOYEE PARKING GUIDELINES SUMMARY
1. Each retailer employee and vendor employee at Sawgrass Mills who parks
at the center is to register their vehicle including the store at which they are
employed.
2. Employee registers only one time. If the employee works at multiple stores,
the employee will select only one store as registration retailer.
3. Employees are to park in their designated parking area 24/7. The
employee parking areas are NOT limited to mall hours.
a.Example: An employee working at 7am-3pm must park in the
designated area.
b.Example: An employee attending a staff meeting from 8am-9am
must park in the designated area.
4. Zone A: Employees registered with a Zone A retailer are assigned to a
mix of Off-Site BB&T and Blue Line depending on the day of the week and
the season (see Seasonal Guide).
5. Zone B: Employees are to park in any designated Blue Line area.
a.Example: If an employee works for Marshalls (Zone A) and
BrandsMart USA (Zone B), and employee has registered with
BrandsMart, the employee may park in any Blue Line area.
b. If a Blue Line parking area is full the employee must proceed to the
next available Blue Line area to park their vehicle.
6. The Employee Parking Program consists of documentation and
escalating consequences for employees that do not park in designated
areas (see Employee Parking Enforcement document).
EMPLOYEE SHUTTLE INFORMATION SHEET (Applies to Zone A only).
Zone A designated parking area combines the use of Off-Site BB&T and Blue
Line Parking depending on the day of the week and season. Zone A Off-Site
BB&T is located at the BB&T Center across from Sawgrass Mills. BB&T
Center is located on 136th Avenue between W. Sunrise Blvd. and Flamingo
Rd. Please enter at Gate #7. A shuttle transfers employees from the BB&T
Center to 4 drop-off locations at Sawgrass Mills.
Shuttle Schedule: See Seasonal Guide for shuttle schedule.
Shuttle Pick-Up at Arena Parking: Upon arrival at BB&T Shuttle Lot,
employees are directed to open parking stall and shuttle will drive down the
employee’s lane to pick them up and will then continue to designated stops
at Sawgrass Mills. Shuttles will not wait until they are full to go to Sawgrass
Mills. The shuttle pickup is constantly flowing. Multiple shuttles will operate
continuously. Wait times are expected to be 10 minutes.
Shuttle Pick-Up at Sawgrass Mills for Zone A: Employees will be picked up
at the designated stops and returned to the BB&T Shuttle lot in 3 designated
areas. Employees will walk back to their cars from the drop off points. (See
attached map for shuttle stop locations).
BB&T Shuttle Lot is clearly marked for Sawgrass Mills employees, staffed at
all times and includes a shelter in case of inclement weather.
EMPLOYEE PARKING ENFORCEMENT PROGRAM
The Employee Parking Program is managed by a Parking Assistant Team
dedicated to ensuring customers find a convenient parking spot and
employees park in designated areas. The Parking Assistant Team is
equipped with a License Plate Reader (LPR). The LPR’s allow for
identifying automobiles that are parked for a lengthy time indicating that
the car may belong to a mall employee.
Tracking and Enforcement Process:
1. If a car has been identified as a potential unregistered employee
automobile or a registered vehicle and not parked in the designated
area, a written warning is placed on the vehicle to contact the
Parking Assistant Team and to register the vehicle.
2.Upon second violation notice that the car is not registered (or
registered and not parked in the designated employee parking area)
and a possible employee vehicle, a boot is placed on the vehicle with a
$15 fee to be paid for removal. If a boot cannot be installed on a vehicle,
a final warning will be issued and the vehicle will be subject to towing.
3.Upon third violation notice that the car is not registered (or
registered and not parked in designated employee parking area),
a boot will be placed on the vehicle with a $65 fee to be paid for
removal. Once a vehicle has been booted for a third time, the
vehicle will be subject to tow on the next violation.
4. A contact phone number is included in the warning and on the boot for
the vehicle owner to reach the Parking Assistant Team.
5.Fee payment – Payment for removal of boot may be made at
parking space with a Parking Assistant Team member when paid via
credit card or cash.
6.Employees registered with a retailer assigned to Zone B must
park in Blue Line areas, and employees registered with a retailer
assigned to Zone A must park at designated parking area according
to the Seasonal Guide. Designated parking areas include Off-Site
BB&T OR Blue Line as assigned in the Seasonal Guide. Otherwise,
enforcement steps listed above will be utilized.
Employee is a Customer:
1.
2.
3.
4.
5.
6.
Employees coming to Sawgrass Mills for shopping, and not to
work, may park in their designated parking zone.
Employees coming to Sawgrass Mills for shopping, and not to work,
may obtain a daily (one-time use) “Employee Shopping Pass”.
To obtain a pass, employee must visit the Parking Assistant Team
office the day of shopping trip. A 10 minute parking space is located
at the office.
Employee Shopping Pass is valid for 4 hours the day of request.
Employee Shopping Pass allows for parking in any available
Sawgrass Mills parking spot.
Display Employee Shopping Pass on windshield.
Store Temporary Parking Pass:
1.
2.
Each store is assigned 2 Temporary Parking Passes.
This pass is valid for only one-hour and is to be used by a store
manager or key employee for vehicle deliveries, pick-ups, deposits
or other short business needs.
FREQUENTLY ASKED QUESTIONS
1. Q. If I am handicapped, do I need to park in designated employee
parking areas?
A. No, vehicles with official handicap parking passes may park in any
available designated handicap space at Sawgrass Mills.
2. Q. If I am coming in to pick up my pay check at my store and then leave,
must I park in the employee parking area?
A. Yes. The only time an employee may park in a regular spot is with an
“Employee Shopping Pass” or with a one-hour store temporary parking
pass.
3. Q. If I work at Nike and Forever 21, should I register with both stores?
A. No, select the store of your choice, and you will be registered only for
that store’s zone.
4. Q. If I am registered with Nordstrom Rack in The Oasis (Zone B) and
also work at Prada in The Colonnade Outlets (Zone A), may I park in the
Zone A Off-Site area when I come in to work at Prada?
A. No, you must park according to the store you are registered with.
5. Q. Where is the Parking Assistant Team office located?
A. The office is located in Space #2330 in The Colonnade Outlets
near the side of Neiman Marcus Last Call.
6. Q. If I return to my car at 2:00 AM after stocking my store and find my
car booted, is someone on site who can remove the boot?
A. No, the PAT team will be on site to remove the boot only until 1:00am.
7. Q. How will I recognize a Parking Assistant Team Member?
A. Parking Assistant Team Members wear bright orange polo type shirts
and have “Parking Assistant” labeled on the back of their shirts.
8. Q. How is the Blue Line area identified?
A. The Blue Line areas are visibly painted by a broad blue line
painted at the start of the parking area and ends at the outer ring road.
9. Q. Will security escort employees to the distant Blue Line parking areas
especially late at night or when they need to do bank drops?
A. Yes, security staff offers escort for employees as requested. It is
recommended that tenants have a buddy system or their own internal
system as well.
10. Q. If I use my mother’s car to drive to work, must I register it?
A. Yes, all employees must register any car they drive and park
on-site.
11. Q. If I use my mother’s car, how can she park and shop at the mall?
A. She will need to obtain an “Employee Parking Pass” for that day or
park in the designated parking zone.
12.
Q. What if I refuse to register my car and provide any of the
personal information you are requiring.
A. The PAT team will patrol the parking lot and any employee vehicle
which is not registered will continue to experience the steps of the
Employee Parking Enforcement program including the risk of
being booted and fined.
13. Q. What are the hours of the Parking Assistant Team office?
A. 9:00 AM to 5:00 PM daily.
14.
Q. How will you ensure that you have not booted a customer?
A. The License Plate Reader is based on a sophisticated digital
system which provides detailed information on the parking history
of the vehicle. It will nearly guarantee that a noticed car is that of
an employee. However, if a customer car does receive a warning
notice, there is a clear message to contact the Parking Assistant
Team office and the vehicle information will be removed as a
potential employee car.
15. Q. What shall I do if a customer comes in to my store and has been
booted?
A. Please provide the customer with the Parking Assistant Team
office phone number AND share with the customer that the center
has a program to allow for the best parking spaces to be saved for
customers and unfortunately their car was identified as an employee
car by mistake. However, the Parking Assistant Team member will be
able to swiftly remedy the problem.
16. Q. What if I received a “Shopping Pass” but need more than 4 hours in
the center?
A. Please call the Parking Assistant Team office for an extension.
17. Q. I am temporarily injured and cannot walk any distances. May I have
an exception to the parking program?
A. Unfortunately, except for authorized handicapped drivers, we cannot
make any exceptions. We recommend that you consider a ride share so
that you can be dropped off close to your store’s entry point.
18. Q. I am a new employee and start tomorrow. How fast can I register?
A. Registration is simple and can be done on-line in minutes at
www.ameripark.com/sawgrass.
19. Q. What will the information I provide on the Employee Parking
Vehicle Registration be used for?
A. The information regarding the employee and their vehicle is
used only for tracking and enforcement of the Employee Parking
Program. It will not be shared with any other parties. A full disclaimer is
included on the Employee Parking Registration Form.
20. Q. What is the fine if I am booted more than twice?
A. Once a vehicle has been booted a second time with a $65 fee
imposed, any further boot fees will be $65 each, and the vehicle may be
towed.
SHUTTLE QUESTIONS:
1. Q. What should I do if I arrive at the remote BB&T lot and there is no
shuttle?
A. A shuttle should arrive within a few minutes. The Parking Assistant
Team staff member is in contact with the shuttle drivers and can provide
an estimated time of arrival.
2. Q. How long will we need to park at the remote BB&T center?
A. Remote parking is planned until the end of construction which
is estimated to last for 16 months upon commencement. Actual
location of remote parking area is subject to change.
3. Q. How much time should I prepare to arrive before my shift starts if I
belong in Zone Arena/Off-Site?
A. Shuttles will run continuously and make 4 stops at the center. It is
recommended to allow 15-20 minutes from parking at BB&T to arriving
at one of the drop off points.
4. Q. How will I be able to identify the shuttle?
A. The Employee Parking Remote Shuttle is clearly marked on the
vehicle naming it Sawgrass Mills Employee Shuttle.
5.
Q. Will there always be available parking at the BB&T Center, even
during large scale events?
A. The BB&T Center has ample parking to accommodate the
Employee Parking Arena/Off-Site Zone. However, if a large event is
identified and determined that the parking will not be available, the
Parking Assistant Team, along with the Mall Management Office, will
provide ample notice and alternative parking direction.
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