Print Press Coverage

Transcription

York , Ink .
Issue 41
Print Press Coverage
Visit us at www.yorkwall.com.
www.facebook.com/ YorkWallcoverings
Phoenix Home & Garden
June 2011
Circulation 87,604
Natural Leaves SE1803
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
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The Importance of Whimsy
We’ve become fast fans of wallpapers from Baltimore-based designer Carey Jacobs.
After years with her family’s business, York Wallcoverings, Carey turned her attention to interiors, as a whole, and founded Carey Lind
Design in 2007. But she’s still a champion of the remarkable power of paper to lift a room’s spirit. Having grown up with a century of
inspiration right at her fingertips (York’s the oldest wallpaper firm in the United States -- it’s been going since 1895) she’s clearly got no
shortage of ideas. The papers below have historical references, but are entirely modern. And entirely cheering.
For more information on the papers, visit York Wallcoverings or phone 800-375-9675.
Paisley Swirl in White on Blue (AP7476) from
Silhouettes by Ashford House, out August 26,
2011, $49.99 per single roll. Also available in
Beige on Cream (AP7472); White on Gray
(AP7473); White on Pink (AP7474); White on
Yellow (AP7475); and Gold on Teal.
Leone in Metallic Silver on Mustard (GM1256)
from Contempo by Antonina Vella Designs, $73
per single roll. Also available in White on Taupe
(GM1257); White on Fuchsia (GM1258); White on
Green (GM1259), Teal on Indigo (GM1260); Sage
on Silver& Gray (GM1261); and White on Charcoal
(GM1262).
Entra
Summer 2011
Readership 10,000
Teahouse Parthenon in Blue (AR7425) from
Archives II by Ronald Redding Designs, $85.99
per single roll. Also available in Khaki (AR7424);
White (AR7426); and Yellow (AR7427).
750 Linden Ave.
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Better Homes and Gardens
Renovation Style
Summer 2011
Circulation 450,000
Continued on next page
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Better Homes and Gardens, Renovation Style, continued
750 Linden Ave.
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Tel: 717-846-4456
www.yorkwall.com
Better Homes and Gardens, Renovation Style, continued
750 Linden Ave.
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Whirl at Home
Summer 2011
Circulation 105,500
Grata CM2382 from Antonina Vella’s Dolce Vita collection
750 Linden Ave.
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Whirl at Home, continued
Mimi CM2358 from Antonina Vella’s Dolce Vita collection
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
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Better Homes and Gardens
Kitchen and Bath Makeovers
Summer 2011
Circulation 450,000
Wallpaper: Night Club #GS4821 – York Wallcoverings; 800/375-9675; yorkwall.com
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Better Homes and Gardens, Kitchen and Bath Makeovers, continued
Wallpaper: Night Club #GS4821 – York Wallcoverings; 800/375-9675; yorkwall.com
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Better Homes and Gardens, Kitchen and Bath Makeovers, continued
Wallpaper Cabin Boards in white #CT1937 – York Wallcoverings; 800/375-9675; yorkwall.com
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Decorating Shortcuts
2011
Circulation 400,000
Cherry Blossom Tree RMK1165 from RoomMates
750 Linden Ave.
York, PA 17405-5166
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Decorating Shortcuts, continued
Deco Swirl RMK1309 from RoomMates
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Better Home and Gardens
Kitchen and Bath Ideas
August 2011
Circulation 450,000
Wallpapers on Shelf - Stripe #OSO908 from Strictly Stripes Collection, Three Sisters Studio, 800/375-9675,
yorkwall.com.
750 Linden Ave.
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Better Homes and Gardens, Kitchen and Bath Ideas, continued
750 Linden Ave.
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www.yorkwall.com
Make fashion’s metallic trend shine
in your home
of product development at York
The Star Ledger Blog
June 9, 2011
Circulation 316,280
Wallcoverings (www.yorkwall.com).
“They work well with any style, modern
to traditional.” She notes that metallic
wallpapers range from solid backgrounds
to those with just a hint of shimmer and
that this summer York is introducing
wallcoverings with bits of mica.
“Even in this economy, consumers can
have fun with fashion, and that attitude
translates to home design too,” Shaw adds.
“Metallic home accessories are making a
comeback because of the influence of
metallic shoes, bags and clothing.”
Jennifer McConnell, vice president of
design for Pearson Company furniture
the eye and show us the light, much like a
(www.pearsoncompany.com) says metallics
dazzling metallic handbag, stack of bangles
add glamour to a room and can make it
or shoes. If you’re a fashionista with the
appear larger. “The splash of a brass or
confidence to wear a metallic dress, you
silver-leafed cocktail table adds an
can go bold with a metallic wallpaper or
For several seasons we’ve watched metallics
unexpected dynamic to a traditional
paint, and if too much shimmer makes
sparkle on the fashion runways, and they
setting, while metallic in a contemporary
you shudder you can tone it down.
can also bring polish to your home.
setting adds sex appeal and plays with
Accessorize with candle holders, a
moody lighting and shadows.”
glistening piece for your coffee table or
I know, a lot of you are saying, “What is
book shelf; or give your home a glow with
this, the ‘70s? But if you think about it
“Fashion always influences home decor,
metallic accents on furniture, lighting and
metallics are mainstays in fashion and
and metallics are no exception,”
mirrors.
McConnell adds. “A few seasons ago we
interior decor. They never completely go
saw subtle classic linens with a foiled finish
out of style - much like animals prints,
Montreal wallpaper in Metallic Gold from
bright colors, neutrals and other design
of gold or silver, straight off the Paris
the Artisan Collection by Thibaut
staples - they’re just more on trend at some
runways.”
Designs, $210 per single roll, www.
times than at others. And today’s
thibautdesign.com
metallics have been reworked by clothing
Jacobean wallpaper in cream, gray and
gold from Bainbridge by Fairwinds,
and home products designers to make
You can also test your metal by covering
them modern and fresh, and wallpapers of
$56.99 per single roll, www.brewsterhome.
the walls with metallics in a small area - try
all types are back in fashion.
com
them to see how you like them in a
powder room, a dressing room or a large
Gold, silver and bronze metallics can add
walk-in closet.
elegance and excitement to a space - they
command attention - something us
“Metallics add interest and dimension to
fashionistas love. They immediately catch
any room,” says Gina Shaw, vice president
750 Linden Ave.
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The Star Ledger Blog, continued
Here are some tips from Shaw and
McConnell on how to make your home
outshine the rest:
1. Create a grand entrance with metallics
in an entryway.
2. Use metallic wallpapers to complement
bronze decorative hardware or stainless
steel finishes in kitchen appliances.
3. Silver works best with cool, calming
colors like spa blue, celadon, ivory, and
misty gray.
4. Use gold with bold colors such as
peacock, teal, berry and rich grass green.
5. Bronze pairs well with red, orange and
aubergine tones.
6. Metallic finishes can make petite
furnishings look larger and more
important.
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Germ-Free Walls
Architectural Products
July/August 2011
Circulation 76,000
Cha Ching from Stacy Garcia
750 Linden Ave.
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Covered Up
March 2011
Circulation 76,000
Mandala Stripe CV5148
750 Linden Ave.
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Bookish
September 2010
Circulation 76,000
York Archives AE2948
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by tamela adamson-mcmullen contributing Editor
Paint & Decorating
Retailer (PDR)
June 2011
Circulation 22,000
I
f you need a little relief from all of
the stresses that surround you, you’re
not alone. There’s a growing, collective
need to take a break that is reflective in
the colors we’re choosing at home.
Color and design experts from
around the country report that brighter and happier colors are moving into
the neutral-heavy palette that we’ve
seen over the past few years.
Clean and lively, the trending colors mostly are coming from Mother
Nature (ocean blues and spicy salmon)
and faraway cultures (Asian reds and
bamboo yellow-greens). But there also is some influence from the comics
(sulfuric yellow, fiery red and black).
As for the neutrals, they, too, are be
coming more colorful with distinct
undertones that won’t always be easy
to identify.
Among the catch phrases being attributed to the emerging palette are
“light and bright,” “happy but aware,”
“fresh hope” and “new possibilities.”
“After years of playing it safe, consumers are once again embracing color
P D RJune 2011 23
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Paint and Decorating Retailer, continued
in a big way,” reported Leatrice Eiseman, executive director of the Pantone
Color Institute. Eiseman suggested
that we should expect the unexpected
as vivid colors are used together in
eclectic ways. An example, she said,
is Pantone’s Butter Rum paired with
yellow-greens and berry purples.
Of course, none of this is a real
surprise. History shows that consumers caught up in times of turmoil often find colorful ways to relieve the
pressure valve. At the end of the last
big recession in the 1980s, for example, consumers gravitated away
from muted colors of mauve, gray and
dusty blue toward brighter jewel tones
of ruby, emerald and sapphire.
What is a surprise is the consciousness—and utter willfulness—of consumers to choose colors that make
them feel better. Consumers have become amazingly savvy and understand
fully that their homes not only are an
extension of their tastes and lifestyles
but also their desires and emotions.
Over the past two decades they’ve been
told repeatedly in the mass media that
“home is sanctuary,” and that knowledge has moved from their subconscious all the way to their pocketbooks.
As a result, consumers are less
likely to choose a home-fashion color
just because it’s “in.”
“Color is driven by our emotions,” reported North Carolina colorist Donna Frasca of Decorating by
Donna. “It’s almost like the sense of
smell. When we smell freshly baked
donuts, do we think of (a time) when
Grandma would make them on Sunday mornings? Yes, and that’s a good
feeling. The same goes for color.
When we see aqua, does it remind us
of a trip to our favorite beach where
there was beautiful water?”
Frasca doesn’t discount the effect
that outside forces have on the everevolving color palette. But she knows
from a designer’s standpoint that color is always a personal choice.
“Some people will say economics, politics or what’s happening in
the news here and now will deter-
l Pratt & Lambert’s Woodland Snow 24-31 is part of the Essence Trend. The
color is an ethereal hue that represents a renewed focus on spirituality and the
search for balance and truth.
l The classic large scale damask stripe on the medium blue textured ground,
from the "Alicante" collection by Seabrook, is enhanced with gold glitter for
added drama depicting the “Sea & Sky” color palette.
24June 2011 P D R
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mine our color choices, and basically
they’re correct,” Frasca said. “But it
still boils down to how we feel. How
do we feel about the economy blue?
The news is downright depressing
some mornings, so maybe we need a
bright, bold color like Pantone’s Honeysuckle to cheer us up.
“We may not realize it, but color
and emotions go hand in hand,” she
continued, “and it’s imperative to
choose the right colors to capture a
happy and contented feeling at home.
Choose the wrong color, and the whole
mood of your home will change.”
Maryellen Mantyla, director of
marketing for California Paints,
agreed. She said emerging colors
might best be described as “Defined
Distinction” as consumers make
home décor decisions that are uniquely their own.
“No longer do you have to follow
the published trends to complete a
successful project,” she said. “It is accepted that color success comes from
clearly following the path that distinguishes your color palette as yours.”
l This living room features Vintage Wine and Etruscan Hush from Benjamin
Moore’s “Soulful” color palette.
Neutral Not Anymore!
In creating their sanctuaries, consumers in recent years have drawn
from a palette full of neutrals. Design
experts surveyed for Paint & Decorating Retailer’s 42nd annual color
forecast were unanimous in saying
that neutrals will continue to be big
next year. However, as we head into
2012, neutrals will take on interesting
undertones of other colors.
“Sometimes things in life change
so slowly that we barely notice the
transition. This is the story of the
complex neutrals, changing ever so
slightly that you might not notice a
difference from last year,” said Kate
Smith, CEO of Sensational Color and
a business advisor for the nonprofit,
Color Cares.
“The best news is that the complex neutrals not only hold our eye
and our attention but that they ‘play
well’ with other colors. So they make
a great base for decorating that gives
l The “Sand Ironwork” pattern is from the “Candice Olson Wallcoverings”
collection offered by York Wallcoverings.
26June 2011 P D R
Sand Ironwork CX1329 from Candice Olson Dimensional Surfaces Collection
750 Linden Ave.
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us flexibility,” she continued. “These
are not the old, boring earth tones of
basic beige, brown and tan but beautiful, amazing colors.”
As the neutrals take on other colors, Malcolm Cooper, creative director for Blue Mountain Wallcoverings,
noted that the palette is best described
as “neutral—not anymore!”
Cooper said to watch for mid-tone
neutrals that have a global twist with
undertones of purple, green, gold
and red. “Think of the palette of the
great fashion designers, such as Armani and Klein,” he said. These neutrals might be used as main colors in
a decorating scheme or as accent or
companion colors, he added, but they
shouldn’t be confused with the solidcolor neutrals of yesteryear.
One way you’ll be able to identify
trending neutrals is by the way everyone struggles to describe them. One
color might appear beige-y pink (or
is it pinkish beige?) and another purplish gray (or is that blue?); the confusion is your clue.
“These are colors you can’t easily
pin down with a single word,” said
Smith. “If you find yourself describing
a color as bluish, greenish or purplishgrayish-beige, you are most likely
looking at a complex neutral. People
instantly know what I mean when I explain it that way and often just call the
complex neutrals the ‘ish’ colors.”
Another way to imagine the new
neutrals is to look at Mother Nature.
Colors in the natural world are rarely
one hue but have subtle nuances that
add to their beauty.
Nan Kornfeld, an architectural color
specialist with G&R Paint in San Francisco, said the upcoming palette takes a
wide swath of nature’s best neutrals, with
plenty of complex grays and taupes. An
example? A mountain face seen from a
distance, she said, or the ocean and sky
meeting on the far-off horizon.
All by themselves, grays and
taupes are austere. “So when using
these, I will pair them with more saturated yet still beautifully complex
colors,” Kornfeld said, “like a wild
l Philip’s Perfect Colors B4 Beachwood, a complex reddish full spectrum beige,
is set off by a softly brilliant turquoise in the entry (C2-235 Salty Brine).
bloom atop a steady cactus.” As an
with examples being buttercup yelexample, Kornfeld pointed to a pairlow, pink dogwood and clear blueup of a complex reddish beige (Philgreens. A popular combination will
ip’s Perfect Colors B4 Beachwood)
be soft camel paired with coraled
with a soft yet brilliant turquoise (C2pink or sea glass colors.
235 Salty Brine).
Like neutrals, naturals are taking
Similar to the balance found in
on shades of other colors, too. An
nature, we also can expect to see a
example is purple-cast brown, which
more balanced home fashion palette
has been popular in 2011. Many home
next year. There will be
an equal distribution of
warm and cool hues, said
Barbara Schirmeister,
color design consultant
for Hunter Douglas and
a member of the Color
Association of the United
States. Colors also will
have a connectedness,
she said, as they tie not
only to nature but also to
themselves, to other cultures, to different time
periods and to reality/
dream states.
Both neutral and natural colors have expanded
and remain central to
this palette. Anchored
in nature, “They range
f rom pa le, g r a c ef u l
tones to deep, mineral
hues,” Schirmeister said.
Brights also are coming l Glamour is one of four color palettes from PPG for
from nature, she added, 2011-2012.
28June 2011 P D R
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furnishings feature this earthy color,
which seems to have staying power.
Benjamin Moore & Co. has named
Vintage Wine, a dark earthy shade of
purple-brown, one of its top colors this
year. “It’s an anchoring and rich hue
with a deep brown base and a hint of
smoky violet,” said Sonu Mathew, the
company’s senior interior designer.
Deep and soulful, Vintage Wine works
well with the latest wood finishes,
leathers, linens and other textiles.
But for anyone who wants purple
with a little more punch, Mathew said
Royal Flush 2076-20 is a sure bet. A
berry-inspired color, it can be grounded when combined with neutrals or
fashionable grays.
Many other companies in the paint
and decorating industry are launching collections full of tinted neutrals
and naturals.
One of them is Seabrook Wallcoverings, which has identified four color
trends. They include Sea and Sky, featuring blues, green-blues and grays of
the sun-dappled ocean and twilight descending into night. There’s also Nostalgic Chic, with classic and subdued
shades of frosted almond, warm taupe,
brown-cast rose tones, and plums and
purples pushing toward mauve.
A third palette, Earth’s Bounty,
has organic colors “that nurture the
human desire to be in touch with nature even when living in the concrete
jungle of our cities,” said Suzanne
Ashley, Seabrook’s director of product development. Earth’s Bounty encompasses all shades of brown, from
deep coffee bean to mushroom and
sand tones, as well as various shades
of green foliage and the addition of
orange for an exotic pop.
Last but not least, Fresh Hope features bright, bold colors from around
the world. “Reggae Brights, which includes Marley Green, Irie Yellow, Roots
Red and Rasta Purple, is a perfect sample of this palette,” Ashley said.
Color it Up
The addition of brighter colors
next year not only will bring some
much-needed stress relief but
also will allow consumers
to truly individualize their
homes.
As part of its ColourFutures Trend study, AkzoNobel
found that neutrals typically
are grounding colors, while
accent colors help personalize
spaces. “This accenting is done
in a minimal way, with small
and temporary elements that
can impact our environment
in little, yet fresh ways,” said
Krim Danzinger, AkzoNobel’s
senior color consultant. “With
the uncertainty in the world,
these small accents allow us to
continue our love affair and exploration of color.”
The best news is that consumers don’t have to break the
bank to incorporate new colors
l Lively mango is featured in this room from
into their living spaces. A few
California Paints.
pillows, an area rug, a throw
blanket and a gallon or
two of paint can easily do
the trick. Consumers who
want a bigger impact can
add more color to walls,
windows and furniture as
their budget permits.
So what a re t he
emerging brighter colors?
Blues a nd greens
topped the list for Rachel Skafidas, brand
marketing, color and design specialist for Dutch
Boy Paints, who specifically called out a pastel,
slightly muted mint green
(D19-4 Spin The Bottle),
a softer deep teal (E10-1
Tantalizing Teal), a deep
ink blue (E24-1 Cordon
Bleu) and a pop of bright
lime green (C26-1 Zany
Lime). Additiona lly,
“There is a deeper honey
gold color (C6-1 Retro
Gold Shag) making its
way as a brilliant accent l Colors from Dutch Boy Paints include C26-1 Zany Lime
color,” she said.
on the wall and D19-4 Spin the Bottle on the lamp.
30June 2011 P D R
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A few experts were reticent to
name a No. 1 color, since colors are
developing at an almost equal pace.
However, many named blue or some
permutation of the color.
Schirmeister of Hunter Douglas
noted that the main color families of
blues, greens, yellows, reds and neutrals are equally represented in the
2012 forecast. However, “The blue
family is the most expanded and includes steely blues, both pale and
saturated; Olympian blues, deep and
mysterious; old school blues, classic
and preppy; aqueous water colors;
and floral blues with purple hints,”
she said.
Gina Shaw, vice president of product development for York Wallcoverings, named indigo, sapphire and softer water blues as major upcoming colors. According to Shaw, the growing
popularity of sapphire relates directly
to the excitement over the Royal Wedding. However, many blues, including
sapphire, also relate to nature. As a
result, “Blue may become more of an
‘eco’ color than green,” Shaw stated.
Blue also has a “neutral” quality,
she suggested, that works well in many
decors. “Homeowners want colors that
are easy to live with. When we say
‘neutrals’ we think of taupe and linen
hues, but many blues pair with just
about any other color,” she said.
Peggy Van Allen, brand marketing, color and design specialist for
Pratt & Lambert Paints, likewise
called out indigo blue, which is a
perfect matchup to lighter, complex
neutrals. Two other blues, peacock
and aqua, also are emerging and appearing together with a color she described as “a greasy yellow.”
Van Allen said two color combinations recently were standouts in fur-
l The “Spirited” color palette from Benjamin Moore includes the colors Royal
Flush and Paper Mache.
l Nature-influenced sunny yellow is
featured in the photo Duette® Architella®
honeycomb shades from Hunter Douglas
in a new Batiste Bamboo fabric with
IllumiCell™, a clear inner honeycomb that
allows greater transmission of light, making
the fabric’s natural texture more visible.
32June 2011 P D R
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niture at the world-renowned High
Point Market: indigo blue with taupe,
and orange spice with warm gray.
Greens also are coming on strong, she
added, in vegetable hues, acid yellowgreens and woodsy greens.
“A warm green like Spinach 20-20
mixes well with neutrals like taupe
(Lambswool 11-30) and tan (Café
Cubano 7-25),” she said, noting that
Spinach is reminiscent of hunter but
doesn’t have a retro 1980s feel. “Consumers crave colors that look new and
can bring life to the old.”
California Paints, meanwhile, has
forecasted a color combination that
pairs a crystalline blue with white and
off-white. The colors were selected by
Molly McGinness as part of California Paints’ “Designer Selections,” a
distinctive color collection created by
31 interior designers, decorators and
color stylists. Released in April, the
collection showcases their personal
creations, which include 234 indi-
vidual colors and 79 three-color combinations. The companion designer
gallery at www.californiapaints.com
gives insight into each designer’s winning color scheme.
In choosing the blue/white/offwhite combination, McGinness noted
that the colors were inspired from a
photograph she took while on vacation in Thailand. “The scene is a
cloudless day with the sun reflecting on the beach making it almost
bright white with sandy hues,” she
said. “The water, of course, is crystal blue…I was hoping to revive that
calm yet bright coastal feeling with
this paint combination.”
Meanwhile, a few experts placed
red at the top for next year in hues
ranging from brick to a brighter
Asian red to an orangey color. One
of them was Mantyla of California
Paints, who said to watch for “coral
and orange in almost any value, from
dusty to pastel to dirty, to intense.”
Even neutral shades will show hints
of these colors, she said.
Also touting red, Danzinger described the emerging color as “a
warm and soft red reminiscent of traditional elements.” Like blue, the color works well with complex neutrals,
especially grays and warm beiges.
“Yet, it can play a lovely role as an accent in almost any area of the home,”
she said. In combination, neutrals and
red provide an embracing security,
Danzinger added, noting that red is
“very universal and usable.”
Both color combinations blueand-white and red-and-gray got a nod
from Dee Schlotter, national color
brand manager for Pittsburgh Paints.
The combinations will be hot next
year, she said, and already are showing up in home furnishings.
“These colors were shown at the
Maison d’Objet show in Paris in
January in textiles pillows, bedding
and tableware. Also, right now, you
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l Nothing says “Fresh Hope” like this room of yellow
lattice and complementary bright butterfly wallpaper
from the Dolce Vita collection by Seabrook.
can see these forward colors in Anthropologie and
IKEA,” she reported.
One color that Schlotter said has surprised her
is an emerging green. Unlike the sages, olives and
other vegetable varieties of the past few years,
“It is so clean,” she said,
“and not an easy color to
work with.”
Schlotter added that
red will take on an orange under tone (PPG
Sunset Skyline 132-7),
pinks will become more
optimistic (PPG Panama
Rose 137-7), and blues
will be downright playful (PPG Brilliant Blue
349-7). Most colors will
be cleaner, she said, with
the exception of purple,
which will continue to
Giacomo CM2376 and Alessa CM2305 from Dolce Vita Collection
3-n-1
be moody, soft and introverted (PPG
Magic Dust ATC-70).
Quirky
Another designer who singled out
a member of the red family was Frasca of Decorating by Donna, who predicted that spicy salmon “with green
as a side” will be a winning color
combination. If the colors make your
mouth water, there’s a reason: They’re
drawn from a color system Frasca has
developed, called Color Recipes©,
that uses images of attractively plated
foods to help customers choose appealing hues that work well together.
With the system, “You can develop
a color palette for your entire home. It
provides lighter colors designated for
foyers and hallways and darker colors for accent walls. You can mix and
match any of these colors for any of the
rooms in your house, and it will coordinate. It’s really a simple and foolproof
way to choose color,” said Frasca, who’s
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been using the system for years. (Visit
www.decoratingbydonna.com.)
Smith of Sensational Color also
evoked food images in talking about
next year’s colors. Referring to a palette she called “Authentic Home,” she
noted that washed vegetable hues and
food colors in general add an essential element to “healthy color schemes
for the future.” She suggested that the
driver behind this trend is, in part, the
eat-local movement.
“People living both urban and rural lifestyles are participating in eating local (and) buying local. From
rooftop gardening, community planting and farmers’ markets, we are living off the earth and growing what
goes into our bodies, creating selfsustainability and a sense of community,” she said.
The eat-local movement and its effect on color is a lot like the make-do
movement. One of the most popular
looks in home-fashion, it includes
items that have been recycled, refurnished or repurposed and that look a
bit worn or distressed.
Additionally, “It’s about finding
pleasure in things close to our hearts,
in all items handmade—like knitting
a sweater, making bread, growing
seeds or creating music—and in emotions tied to the home and lifestyle
rather than state-of-the-art fashion,”
explained Dominique Pépin, marketing manager for Sico.
“Gone are the days when happiness was measured purely by material gain. People today want less of the
complexity associated with the modern world and yearn for simple concepts and products that have meaning,
imagination and emotion.”
While the popularity of reconstituted items has a lot to do with
the recession and concerns over the
environment, experts note that the
look has a beauty that permeates all
aspects of design. “Recycled” may be
here to stay.
The same is true of metallics, which
are increasingly more popular. Gold is
back in both matte and shiny finishes
l “Beaded Butterflies” (TH6381) from York Wallcoverings’ “Passage East” collection.
and includes the new pink-gold often
seen in women’s jewelry. There also
is a growing trend for mirror-like surfaces. “Lamps, dressers and additional
home elements are becoming reflective,” said Danzinger. “These furnishings bring newness to a space.”
One look we can expect to see a
lot more of next year is the layering
of distressed tactile finishes over
smooth and sophisticated ones. This
juxtaposition of contrasting materials also will extend to finishes, surfaces and designs, with matte/sheen,
rough/smooth and patterned/plain
looks in the same room. Contrast
will be especially popular in wallcoverings, which will feature sheens
as well as natural grasses, strings
and weaves.
Probably the quirkiest trend in
38June 2011 P D R
Beaded Butterflies TH6381 from Passage East Collection
home décor is for colors and images
that mimic the comics.
According to Eiseman of the Pantone Color Institute, designers are experimenting with design elements from
cartoons and injecting them into luggage, handbags, backpacks, room dividers, wall murals, armoires, cabinets,
chairs and other products. “The result is
both whimsical and artistic a very personalized take on color,” she said.
Funny-paper hues inject some humor into home décor. In addition to
yellow, red and black, they include
flashes of neon green, strong blue,
inky cyan and primrose.
These colors and the mental images they invoke may be the best relief yet for stressed-out consumers.
As Eiseman said, “It’s quirky joy and
spontaneity.” n

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