1MEDIA

1MEDIA
T H E S M A R T C O N T E N T P L AT F O R M T H AT
TURNS INFLUENCERS INTO PUBLISHERS
& THEIR AUDIENCES INTO MARKETERS.
MOST CELEBRITIES, INFLUENCERS & BRANDS
DON’T HAVE AN ENGAGING WEBSITE
T H EY D O N ’ T OW N
T H E I R D I G I TA L B R A N D.
S O C I A L M E D I A OW N S &
M O N E T I Z E S I T.
72M
LIKES
WWW.
FACEBOOK
O R G A N I C RE A C H I S
D O W N T O 2% , OR LE S S .
It u s e d to be f ree, bu t no w brands, celebs & i nfl u e nc e rs ha ve to p a y F a c e b ook to re a c h t h e i r
ful l aud i enc es. Each po s t co u ld cos t $3k- 6k pe r mi l l i on fol l owe rs. (T hu s Wi l l S mith’s 7 3M
f o l l o w e r s = $219 k fo r o ne po st!)
“You have to have
Owned & Operated
O&O
websites to drive
traffic to."
- Mark Suster, VC
1 PLATFORM THAT
DOES IT ALL
WE MAKE PUBLISHING EASY
&
ENGAGEMENT WITH YOUR
COMMUNITY EXPLOSIVE
WEBSITE / HOSTING
APP
Creating content
is as easy as using
Instagram.
ANALYTICS
Combines social, site
and revenue data.
GAMIFICATION
Tracks & rewards
top user
engagement.
ADTECH
Managed ad
server delivers top
CPMs.
SPONSORS
Premium revenue
from our brand
sponsors
CO-FOUNDER
MIKE SNEDEGAR
MOST TRUSTED CELEBRITY RELATIONS EXPERT IN VEGAS
C lick here to view Mike’s LinkedIn prof ile.
Mike regularly gets asked by his celeb clients how they can increase
their revenue, influence and engagement with their fans.
WE TAKE CARE OF INFRASTRUCTURE SO
INFLUENCERS CAN TAKE CARE OF THEIR FANS
It’s tough to have a resilient web presence when you’re a busy
influencer, so most don't even try. But they're missing out on
revenue, reach & fan base engagement.
1Media facilitates easy publishing, engagement & sharing on a
secure, distributed cloud platform.
PUBLISHING WITHOUT DATA IS
LIKE DRIVING WITH YOUR EYES CLOSED
LEADERBOARD
Our scientifically designed
leaderboard algorithm turns
our clients’ fans into their best
marketers.
A N A LY T I C S
Data-driven insights to teach our
clients’ how to optimize their
already super awesome content.
WE'RE AD EXPERTS
Managing Ad Tech for site and social is a difficult undertaking.
Reaching a goal of $20RPM on display ads requires bundling multiple
providers so they compete for a site’s display inventory.
1Media is building integrated ad serving solutions to enable ad networks, agencies,
advertisers, and sponsors to manage, serve and report on their online marketing campaigns
(display, video and mobile) - on a single client site or across our entire network of sites.
WE HELP OUR INFLUENCERS MAKE
MONEY IN 3 KEY AREAS
D I S P L AY
30%
N AT I V E
50%
A F F I L I AT E
1% - 20%
In exchange for a website, publishing and community platform,
we negotiate a revenue share with our inf luencer clients.
PUBLISHING
IS BIG BUSINESS
A few years ago, publishing was all but written off
for dead. Newspapers and magazines were going
under daily.
But in the last few years, a new breed of digital
publisher has emerged. Driven by the intelligent
use of social media and native advertising, this
new crop is achieving huge valuations and
changing how the web works.
“ B uzzf ee d r ais e s $5 0 mi l l i o n fro m And reessen
H or owi tz ” - TechCrunch
“Zealot Networks buys content company ViralNova
(for $100 million), its 15th acquisition in a year" Fortune, July 9, 2015
WE WILL ALSO BUILD OUR OWN
MEGASITE
Buzzfeed style with contagious content, designed to go viral
& provide brands with an authentic platform for advertising
messages.
P R E D I CT I V E ALG O R ITHMS
determine which content is likely to
“go viral” and should be promoted
to the megasite.
DULCE
CANDY
JOEY
G R AC E F FA
MEGASITE
iJUSTINE
D W AY N E
JOHNSON
E XC LU S I V E CO N T E N T
drawn from influencer and celebrities
sites. Increasing their reach and audience through cross-promotion.
TAY L O R
SWIFT
BRUNO
MARS
OUR CASE STUDY:
.com
We partnered with Doug.com, a new viral content site,
to run a 90-day test using our platform and ad networks.
Google Analytics
11M
pageviews
1.1M
users &
1.4M
sessions
2:10
session
duration
7.8
pages /
sessions
Total ad
revenue:
$30K =
$2.64 RPM
Google DFP
30%
bounce
rate
76%
new
users
87%
mobile
users
This establishes our baseline minimum revenue of $30K for every 1M uniques.
MANAGEMENT PARTNER: ADDITION
DULCECANDY.COM
We have signed Addition Management,
representing 10 of the top digital influencers
including iJustine, Joey Graceffa, Dulce
Candy, Evelina Barry, Jimmy Wong, Jenna
Ezarik, Catrific, Strawburry17, Clinton Jones,
and Colin & Connor McGuire.
Addition's Influencer Clients Have 38M+ Followers
EVELINA
BARRY
JIMMY
WONG
JENNA
EZARIK
JOEYGRACEFFA.COM
IJUSTINE.COM
CATRIFIC
We are onboarding these 4 influencers in
the next few months plus several others.
COMPETITION
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Authentication
CMS & Social Feeds
(less $)
1MEDIA
Gamification
Enterprise Social Marketing
(10K/month+)
THE ALL-IN- 1 PLATFORM
Only 1Media bundles simple mobile authorship,
cloud hosting, gamification, monetization, analytics, and
cross-marketing promotion in a complete, FREE package.
INCLUDED FEATURES
MONTHLY COST
User Authentication
$5k
Gamification
$15k
Database Management
$5k
Revenue Share Option
$5k
Hosting
$500 - $10k
Customer Support (technical, marketing, content, & ads)
$10k
Custom Design & Integration
$10k
Total Monthly Value - At No Cost To Influencers
$50k - $60k
TRACTION
Raised: $2MM
Revenue: $1.7MM
Value+: 6 people
building the tech & model
for 18 months
...Plus, an additional $300k in client revenue
SUMMARY
THE TEAM
Click on a team member's photo to view their LinkedIn profile.
ADVISORS
Click on an advisor’s photo to view their LinkedIn profile.
ADRIAN FENTY
Business Development
A member of the business
development team at Perkins Coie LLP and a special
advisor at venture capital
firm Andreessen Horowitz.
He served as the sixth mayor
of the District of Columbia.
Fenty holds advisory and
business development roles
with OpenGov, 2U, and Box.
SUSAN COONEY
BLAKE MILLER
CHRIS STARK
DAVID FREEDMAN
Strategist
Management
Consulting
Ad Tech
Social & Digital
Marketing Strategist
A tech industry veteran
who has co-founded several startups and has had
six successful exits. Susan
develops business, web,
and mobile strategies and
creates partnerships that
result in expanded market
share and value creation.
Partner at Think Big
Partners working directly
with portfolio and client
companies on innovation
and company creation.
Expert CMS consultant
and ad operations.
Founder of DigitalMGMT,
a consulting company
with web clients totaling
75M+ monthly visitors. A
Certified AdWords
Partner, an elite
designation in the world
of advertising.
10 years’ advertising sales
and content production.
Consults to brands to
increase ad revenue.
Clients include CBS
Radio, The Chive,
Amtrack, IMSA and
Music.com. Successful
startup founder.
1MEDIA BY THE NUMBERS
700M
$120M
$100M
600M
$80M
500M
$60M
400M
$40M
300M
$20M
200M
$10M
100M
0
$0
2016
2017
2018 GOAL: A MINIMUM OF
$22M REVENUE,
41 INFLUENCERS AND
320M TOTAL REACH.
2018
2019
2020
Network Reach
Revenue
1MEDIA PRO FORMA
*
* Note: Note that CAGR of EBITDA excludes the initial two years, where the company's expenses are anticipated to exceed revenue.
HELPING INFLUENCERS & BRANDS
OPTIMIZE THE EXPONENTIAL REACH
& VALUE OF THEIR FAN BASES
DAVID GOSSE
CEO & CO-FOUNDER
[email protected]
702.480.3214
317 6TH STREET, LAS VEGAS, NV 89101