2003-04 - Coffee Quality Institute

improving coffee
changing lives
Letter from the Chairman
The Coffee Quality
Institute® is a nonprofit
organization working
internationally to improve
all aspects of the quality of
coffee and the lives of the
people who produce it.
MISSION
Dan Cox, President and Owner, Coffee Enterprises Inc.
March 2005
Chairman
Vice Chair
Coffee Quality Institute
Dan Cox, Coffee Enterprises Inc., President and Owner
Ellen Jordan Reidy, America’s Food Technologies, Inc.,
President and Founder
Vice Chair
Secretary
Harry Kangis, Millstone Coffee, Inc. (President, retired)
David Boyd, Boyd Coffee Company, Co-CEO and President
Douglas Carpenter, Ronnoco Coffee Co., consultant
Paul Fisher, Member, New York Board of Trade
Salim Janna, Exportadora de Café Condor S.A., Partner and President
Ted Lingle, Specialty Coffee Association of America, Executive Director
Juan Esteban Orduz, Colombian Coffee Federation, Inc., President
Eduardo Esteve, Agroindustrias Unidas de Mexico S.A., President
Herbert de Sola, Unex Guatemala S.A., President
John Stiles, Integrated Coffee Technologies, Inc., Chief Scientific
Officer, Director
George Vukasin Sr., Peerless Coffee Co., President and Owner
©
Coffee Corps® is a unique private-public
partnership working worldwide to provide
business-to-business technical assistance to smallto-medium coffee farmers and enterprises. Begun
in response to the coffee crisis, Coffee Corps
responds to requests from coffee-producing
countries by matching them with volunteers, who
donate their time to help growers improve
production methods, quality control processes or
marketing. The program was established in January
2003 and by the end of 2004 had received over
100 requests for assistance. Men and women from
27 countries have volunteered to participate in
the program.
As of the end of 2004 over 60 volunteers
completed assignments in more than 20 countries,
and thousands of individuals in producing
countries have benefited. CQI thanks and salutes
all those industry experts and their companies, for
so generously volunteering more than 9,000 hours
of their time to help growers in origin countries
improve the quality of their coffee and their lives.
The volunteers are listed here with the company
they worked for at the time of their Coffee Corps
assignment.
We founded CQI in 1996 to improve the
quality of coffee through scientific study and
research. But just as we began our work, the
coffee industry experienced an international
crisis that included low prices and a lack of
high quality coffee available to the market.
Our mission evolved, and we developed programs that provide
direct technical support to growers and build a market
mechanism for trading quality coffees. CQI launched Coffee
Corps in 2003 and organized the Q Auctions in 2004. This
report describes these programs and thanks the contributors,
partners and volunteers who invested in our success.
Today, although coffee prices are improving, CQI’s work
remains critical. Coffee is the world’s number one agricultural
commodity, and worldwide provides the livelihood for more
than 25 million producers and their families and enhances the
lives of 800 million consumers.
I am privileged to lead CQI through this period of growth
and commitment, and to work with Board colleagues who
collectively have more than 400 years experience in the coffee
industry. We ask for your collaboration and support to achieve
our goals as we go forward.
BOARD OF TRUSTEES
coffee corps
330 Golden Shore, Suite 50, Long Beach CA 90802
www.coffeeinstitute.org
CQI thanks Boyd Coffee Company for sponsoring our first annual report.
Boyd Coffee Company is a purveyor of fine coffee and tea and related products.
www.boyds.com
Coffee Quality Institute
David Beeman, CIRQUA Customized Water
Chuck Boerner, Coffee Farmer–Hawaii
Lindsey Bolger, Green Mountain Coffee Roasters
Willem J. Boot, Boot Coffee Consulting & Training
Guy Burdett, InterAmerican Coffee
Ed Canty, Green Mountain Coffee Roasters
Karen Cebreros, Elan Organic Coffees
Diana Uy Chan, Swiss Water Decaffeinated Coffee Co., Inc.
Jim Cleaves, Sara Lee Coffee & Tea
Colleen Crosby, Santa Cruz Coffee Roasting Company
Glenn de Gruy, New Orleans Coffee Works
John DiRuocco, Mr. Espresso
Luke Dunnington, Development Alternatives, Inc.
Roger Ethier, Engineers Without Borders
Laura Evans, Independent Consultant
Karen Fazzio, Millstone Coffee (Retired)
Jorge Gallegos, Central American Partners
Cristina Garces, Café Montes y Colinas
Jim Gilson, Partners Coffee Company, Inc.
Peter Giuliano, Counter Culture Coffee
Steve Gluck, Independent Consultant
John Gozbekian, Diedrich Coffee
Danny Gutierrez, Java City
Christina Guzman, Teacher
Bud Hensley, Global Insights
Craig Holt, Atlas Coffee Importers
Danny Johns, Whole Cup Coffee Consulting
Sherri Johns, Whole Cup Coffee Consulting
Phyllis Johnson, BD Imports, Inc.
Adam Kline, Elan Organic Coffees
Ricardo Koyner, Coffee Farmer–Panama
Dan Kuhn, Agricultural Consultant
Ed Lane, GranCoffee Roasting Co.
Gerry LaRue, Partners Coffee Company, Inc.
Steve Leach, Diedrich Coffee
David Ledgard, Dawson Taylor Coffee Roasters
Oscar Conseco Magro, Sustainable Harvest
Julio Martinez-Paz, Mitsubishi Corporation, Guatemala
Tim McCormack, Independent Consultant
Brian McCoy, Independent Consultant
Daniel Mulu, Kraft Foods Europe, Ethiopia office (Workbek)
Mauricio Murrilo, Mr. Coffees
Dr. Bob Osgood, Director–Hawaii Agricultural Research Corp. (Retired)
Francisco Osuna, Elan Organic Coffees
Ken Palmer, BJ's Coffee Co.
Kelly Peltier, Canopy Coffee Consulting
Heather Perry, Coffee Klatch
Rick Peyser, Green Mountain Coffee Roasters
Jim Pines, Organizational Effectiveness Consultant
Ellen Jordan Reidy, America’s Food Technologies, Inc.
Ric Rhinehart, Groundwork Coffee Co.
Volker Sachs, Panamerican Coffee Trading Co. S.A.
Ricardo Safie, Unitrade
Eduardo Sampaio, Independent Consultant
Chris Sanders, Java City
Paul Songer, Songer & Associates, Inc.
Shawn Steinman, Graduate Student–University of Hawaii
Bob Stephenson, Kavanaugh Coffee
Jeremy Torz, Union Coffee Roasters
Timothy Tulloch, European Roasterie, Inc.
Spencer Turer, Independent Consultant
Chris Von Zastrow, San Cristobal Coffee Importers
Aquiles Villalobos, Agroindustrias Unidas de Mexico
Geoff Watts, Intelligentsia Coffee Roasters
Our partners
The power 0f collaboration multiplies the
impact made by CQI staff and Coffee Corps
volunteers working in coffee-producing
countries. Our partners in 2004 included:
ACDI/VOCA
Guatemalan Coffees (Guatemalan National Coffee
Association – Anacafé)
Asociación de Cafes Especiales de Nicaragua
Centro Agronomico Tropical de Investigacion
y Enseñanza
Chemonics
Consejo Salvadoreño del Café
Development Alternatives, Inc.
Dominican Specialty Coffee Association
Chuck Boerner and
an Anacafé farmer
share views on
organic farming in
the field.
Eastern African Fine Coffees Association
Federación Nacional de Cafeteros de Colombia
When Coffee Corps needed an expert to lead a seminar
on organic production methods in Guatemala, we turned
to Chuck Boerner, a 35-year industry veteran who runs a
30-acre organic farm on Maui. After visiting farms to
observe current farming methods, he shared best
practices for organic farming and outlined ways to raise
higher quality coffees, which claim higher prices. Boerner
says his volunteer experience was “rewarding beyond
expectations” and is proud of the direct impact his
assignment had on more than 200 Guatemalan farmers.
Instituto del Café de Costa Rica
Instituto Hondureño del Café
Michigan State University
National Coffee Association
Specialty Coffee Association of America
Specialty Coffee Association of Costa Rica
Specialty Coffee Association of Panama
TechnoServe
“The ICO values the unique role that the Coffee Quality Institute plays in bringing together
producing and consuming nations to address the challenges facing the coffee community.
CQI’s approach to projects in coffee-producing countries demonstrates the true spirit of
collaboration.” —Nestor Osorio, Executive Director, International Coffee Organization
CQI programs receive significant funding from USAID. The U.S. Agency for International Development,
www.usaid.gov, administers U.S. foreign assistance programs, providing economic and humanitarian
assistance in more than 80 countries worldwide.
improving coffee
changing lives
Letter from the Chairman
The Coffee Quality
Institute® is a nonprofit
organization working
internationally to improve
all aspects of the quality of
coffee and the lives of the
people who produce it.
MISSION
Dan Cox, President and Owner, Coffee Enterprises Inc.
March 2005
Chairman
Vice Chair
Coffee Quality Institute
Dan Cox, Coffee Enterprises Inc., President and Owner
Ellen Jordan Reidy, America’s Food Technologies, Inc.,
President and Founder
Vice Chair
Secretary
Harry Kangis, Millstone Coffee, Inc. (President, retired)
David Boyd, Boyd Coffee Company, Co-CEO and President
Douglas Carpenter, Ronnoco Coffee Co., consultant
Paul Fisher, Member, New York Board of Trade
Salim Janna, Exportadora de Café Condor S.A., Partner and President
Ted Lingle, Specialty Coffee Association of America, Executive Director
Juan Esteban Orduz, Colombian Coffee Federation, Inc., President
Eduardo Esteve, Agroindustrias Unidas de Mexico S.A., President
Herbert de Sola, Unex Guatemala S.A., President
John Stiles, Integrated Coffee Technologies, Inc., Chief Scientific
Officer, Director
George Vukasin Sr., Peerless Coffee Co., President and Owner
©
Coffee Corps® is a unique private-public
partnership working worldwide to provide
business-to-business technical assistance to smallto-medium coffee farmers and enterprises. Begun
in response to the coffee crisis, Coffee Corps
responds to requests from coffee-producing
countries by matching them with volunteers, who
donate their time to help growers improve
production methods, quality control processes or
marketing. The program was established in January
2003 and by the end of 2004 had received over
100 requests for assistance. Men and women from
27 countries have volunteered to participate in
the program.
As of the end of 2004 over 60 volunteers
completed assignments in more than 20 countries,
and thousands of individuals in producing
countries have benefited. CQI thanks and salutes
all those industry experts and their companies, for
so generously volunteering more than 9,000 hours
of their time to help growers in origin countries
improve the quality of their coffee and their lives.
The volunteers are listed here with the company
they worked for at the time of their Coffee Corps
assignment.
We founded CQI in 1996 to improve the
quality of coffee through scientific study and
research. But just as we began our work, the
coffee industry experienced an international
crisis that included low prices and a lack of
high quality coffee available to the market.
Our mission evolved, and we developed programs that provide
direct technical support to growers and build a market
mechanism for trading quality coffees. CQI launched Coffee
Corps in 2003 and organized the Q Auctions in 2004. This
report describes these programs and thanks the contributors,
partners and volunteers who invested in our success.
Today, although coffee prices are improving, CQI’s work
remains critical. Coffee is the world’s number one agricultural
commodity, and worldwide provides the livelihood for more
than 25 million producers and their families and enhances the
lives of 800 million consumers.
I am privileged to lead CQI through this period of growth
and commitment, and to work with Board colleagues who
collectively have more than 400 years experience in the coffee
industry. We ask for your collaboration and support to achieve
our goals as we go forward.
BOARD OF TRUSTEES
coffee corps
330 Golden Shore, Suite 50, Long Beach CA 90802
www.coffeeinstitute.org
CQI thanks Boyd Coffee Company for sponsoring our first annual report.
Boyd Coffee Company is a purveyor of fine coffee and tea and related products.
www.boyds.com
Coffee Quality Institute
David Beeman, CIRQUA Customized Water
Chuck Boerner, Coffee Farmer–Hawaii
Lindsey Bolger, Green Mountain Coffee Roasters
Willem J. Boot, Boot Coffee Consulting & Training
Guy Burdett, InterAmerican Coffee
Ed Canty, Green Mountain Coffee Roasters
Karen Cebreros, Elan Organic Coffees
Diana Uy Chan, Swiss Water Decaffeinated Coffee Co., Inc.
Jim Cleaves, Sara Lee Coffee & Tea
Colleen Crosby, Santa Cruz Coffee Roasting Company
Glenn de Gruy, New Orleans Coffee Works
John DiRuocco, Mr. Espresso
Luke Dunnington, Development Alternatives, Inc.
Roger Ethier, Engineers Without Borders
Laura Evans, Independent Consultant
Karen Fazzio, Millstone Coffee (Retired)
Jorge Gallegos, Central American Partners
Cristina Garces, Café Montes y Colinas
Jim Gilson, Partners Coffee Company, Inc.
Peter Giuliano, Counter Culture Coffee
Steve Gluck, Independent Consultant
John Gozbekian, Diedrich Coffee
Danny Gutierrez, Java City
Christina Guzman, Teacher
Bud Hensley, Global Insights
Craig Holt, Atlas Coffee Importers
Danny Johns, Whole Cup Coffee Consulting
Sherri Johns, Whole Cup Coffee Consulting
Phyllis Johnson, BD Imports, Inc.
Adam Kline, Elan Organic Coffees
Ricardo Koyner, Coffee Farmer–Panama
Dan Kuhn, Agricultural Consultant
Ed Lane, GranCoffee Roasting Co.
Gerry LaRue, Partners Coffee Company, Inc.
Steve Leach, Diedrich Coffee
David Ledgard, Dawson Taylor Coffee Roasters
Oscar Conseco Magro, Sustainable Harvest
Julio Martinez-Paz, Mitsubishi Corporation, Guatemala
Tim McCormack, Independent Consultant
Brian McCoy, Independent Consultant
Daniel Mulu, Kraft Foods Europe, Ethiopia office (Workbek)
Mauricio Murrilo, Mr. Coffees
Dr. Bob Osgood, Director–Hawaii Agricultural Research Corp. (Retired)
Francisco Osuna, Elan Organic Coffees
Ken Palmer, BJ's Coffee Co.
Kelly Peltier, Canopy Coffee Consulting
Heather Perry, Coffee Klatch
Rick Peyser, Green Mountain Coffee Roasters
Jim Pines, Organizational Effectiveness Consultant
Ellen Jordan Reidy, America’s Food Technologies, Inc.
Ric Rhinehart, Groundwork Coffee Co.
Volker Sachs, Panamerican Coffee Trading Co. S.A.
Ricardo Safie, Unitrade
Eduardo Sampaio, Independent Consultant
Chris Sanders, Java City
Paul Songer, Songer & Associates, Inc.
Shawn Steinman, Graduate Student–University of Hawaii
Bob Stephenson, Kavanaugh Coffee
Jeremy Torz, Union Coffee Roasters
Timothy Tulloch, European Roasterie, Inc.
Spencer Turer, Independent Consultant
Chris Von Zastrow, San Cristobal Coffee Importers
Aquiles Villalobos, Agroindustrias Unidas de Mexico
Geoff Watts, Intelligentsia Coffee Roasters
Our partners
The power 0f collaboration multiplies the
impact made by CQI staff and Coffee Corps
volunteers working in coffee-producing
countries. Our partners in 2004 included:
ACDI/VOCA
Guatemalan Coffees (Guatemalan National Coffee
Association – Anacafé)
Asociación de Cafes Especiales de Nicaragua
Centro Agronomico Tropical de Investigacion
y Enseñanza
Chemonics
Consejo Salvadoreño del Café
Development Alternatives, Inc.
Dominican Specialty Coffee Association
Chuck Boerner and
an Anacafé farmer
share views on
organic farming in
the field.
Eastern African Fine Coffees Association
Federación Nacional de Cafeteros de Colombia
When Coffee Corps needed an expert to lead a seminar
on organic production methods in Guatemala, we turned
to Chuck Boerner, a 35-year industry veteran who runs a
30-acre organic farm on Maui. After visiting farms to
observe current farming methods, he shared best
practices for organic farming and outlined ways to raise
higher quality coffees, which claim higher prices. Boerner
says his volunteer experience was “rewarding beyond
expectations” and is proud of the direct impact his
assignment had on more than 200 Guatemalan farmers.
Instituto del Café de Costa Rica
Instituto Hondureño del Café
Michigan State University
National Coffee Association
Specialty Coffee Association of America
Specialty Coffee Association of Costa Rica
Specialty Coffee Association of Panama
TechnoServe
“The ICO values the unique role that the Coffee Quality Institute plays in bringing together
producing and consuming nations to address the challenges facing the coffee community.
CQI’s approach to projects in coffee-producing countries demonstrates the true spirit of
collaboration.” —Nestor Osorio, Executive Director, International Coffee Organization
CQI programs receive significant funding from USAID. The U.S. Agency for International Development,
www.usaid.gov, administers U.S. foreign assistance programs, providing economic and humanitarian
assistance in more than 80 countries worldwide.
improving coffee
changing lives
Letter from the Chairman
The Coffee Quality
Institute® is a nonprofit
organization working
internationally to improve
all aspects of the quality of
coffee and the lives of the
people who produce it.
MISSION
Dan Cox, President and Owner, Coffee Enterprises Inc.
March 2005
Chairman
Vice Chair
Coffee Quality Institute
Dan Cox, Coffee Enterprises Inc., President and Owner
Ellen Jordan Reidy, America’s Food Technologies, Inc.,
President and Founder
Vice Chair
Secretary
Harry Kangis, Millstone Coffee, Inc. (President, retired)
David Boyd, Boyd Coffee Company, Co-CEO and President
Douglas Carpenter, Ronnoco Coffee Co., consultant
Paul Fisher, Member, New York Board of Trade
Salim Janna, Exportadora de Café Condor S.A., Partner and President
Ted Lingle, Specialty Coffee Association of America, Executive Director
Juan Esteban Orduz, Colombian Coffee Federation, Inc., President
Eduardo Esteve, Agroindustrias Unidas de Mexico S.A., President
Herbert de Sola, Unex Guatemala S.A., President
John Stiles, Integrated Coffee Technologies, Inc., Chief Scientific
Officer, Director
George Vukasin Sr., Peerless Coffee Co., President and Owner
©
Coffee Corps® is a unique private-public
partnership working worldwide to provide
business-to-business technical assistance to smallto-medium coffee farmers and enterprises. Begun
in response to the coffee crisis, Coffee Corps
responds to requests from coffee-producing
countries by matching them with volunteers, who
donate their time to help growers improve
production methods, quality control processes or
marketing. The program was established in January
2003 and by the end of 2004 had received over
100 requests for assistance. Men and women from
27 countries have volunteered to participate in
the program.
As of the end of 2004 over 60 volunteers
completed assignments in more than 20 countries,
and thousands of individuals in producing
countries have benefited. CQI thanks and salutes
all those industry experts and their companies, for
so generously volunteering more than 9,000 hours
of their time to help growers in origin countries
improve the quality of their coffee and their lives.
The volunteers are listed here with the company
they worked for at the time of their Coffee Corps
assignment.
We founded CQI in 1996 to improve the
quality of coffee through scientific study and
research. But just as we began our work, the
coffee industry experienced an international
crisis that included low prices and a lack of
high quality coffee available to the market.
Our mission evolved, and we developed programs that provide
direct technical support to growers and build a market
mechanism for trading quality coffees. CQI launched Coffee
Corps in 2003 and organized the Q Auctions in 2004. This
report describes these programs and thanks the contributors,
partners and volunteers who invested in our success.
Today, although coffee prices are improving, CQI’s work
remains critical. Coffee is the world’s number one agricultural
commodity, and worldwide provides the livelihood for more
than 25 million producers and their families and enhances the
lives of 800 million consumers.
I am privileged to lead CQI through this period of growth
and commitment, and to work with Board colleagues who
collectively have more than 400 years experience in the coffee
industry. We ask for your collaboration and support to achieve
our goals as we go forward.
BOARD OF TRUSTEES
coffee corps
330 Golden Shore, Suite 50, Long Beach CA 90802
www.coffeeinstitute.org
CQI thanks Boyd Coffee Company for sponsoring our first annual report.
Boyd Coffee Company is a purveyor of fine coffee and tea and related products.
www.boyds.com
Coffee Quality Institute
David Beeman, CIRQUA Customized Water
Chuck Boerner, Coffee Farmer–Hawaii
Lindsey Bolger, Green Mountain Coffee Roasters
Willem J. Boot, Boot Coffee Consulting & Training
Guy Burdett, InterAmerican Coffee
Ed Canty, Green Mountain Coffee Roasters
Karen Cebreros, Elan Organic Coffees
Diana Uy Chan, Swiss Water Decaffeinated Coffee Co., Inc.
Jim Cleaves, Sara Lee Coffee & Tea
Colleen Crosby, Santa Cruz Coffee Roasting Company
Glenn de Gruy, New Orleans Coffee Works
John DiRuocco, Mr. Espresso
Luke Dunnington, Development Alternatives, Inc.
Roger Ethier, Engineers Without Borders
Laura Evans, Independent Consultant
Karen Fazzio, Millstone Coffee (Retired)
Jorge Gallegos, Central American Partners
Cristina Garces, Café Montes y Colinas
Jim Gilson, Partners Coffee Company, Inc.
Peter Giuliano, Counter Culture Coffee
Steve Gluck, Independent Consultant
John Gozbekian, Diedrich Coffee
Danny Gutierrez, Java City
Christina Guzman, Teacher
Bud Hensley, Global Insights
Craig Holt, Atlas Coffee Importers
Danny Johns, Whole Cup Coffee Consulting
Sherri Johns, Whole Cup Coffee Consulting
Phyllis Johnson, BD Imports, Inc.
Adam Kline, Elan Organic Coffees
Ricardo Koyner, Coffee Farmer–Panama
Dan Kuhn, Agricultural Consultant
Ed Lane, GranCoffee Roasting Co.
Gerry LaRue, Partners Coffee Company, Inc.
Steve Leach, Diedrich Coffee
David Ledgard, Dawson Taylor Coffee Roasters
Oscar Conseco Magro, Sustainable Harvest
Julio Martinez-Paz, Mitsubishi Corporation, Guatemala
Tim McCormack, Independent Consultant
Brian McCoy, Independent Consultant
Daniel Mulu, Kraft Foods Europe, Ethiopia office (Workbek)
Mauricio Murrilo, Mr. Coffees
Dr. Bob Osgood, Director–Hawaii Agricultural Research Corp. (Retired)
Francisco Osuna, Elan Organic Coffees
Ken Palmer, BJ's Coffee Co.
Kelly Peltier, Canopy Coffee Consulting
Heather Perry, Coffee Klatch
Rick Peyser, Green Mountain Coffee Roasters
Jim Pines, Organizational Effectiveness Consultant
Ellen Jordan Reidy, America’s Food Technologies, Inc.
Ric Rhinehart, Groundwork Coffee Co.
Volker Sachs, Panamerican Coffee Trading Co. S.A.
Ricardo Safie, Unitrade
Eduardo Sampaio, Independent Consultant
Chris Sanders, Java City
Paul Songer, Songer & Associates, Inc.
Shawn Steinman, Graduate Student–University of Hawaii
Bob Stephenson, Kavanaugh Coffee
Jeremy Torz, Union Coffee Roasters
Timothy Tulloch, European Roasterie, Inc.
Spencer Turer, Independent Consultant
Chris Von Zastrow, San Cristobal Coffee Importers
Aquiles Villalobos, Agroindustrias Unidas de Mexico
Geoff Watts, Intelligentsia Coffee Roasters
Our partners
The power 0f collaboration multiplies the
impact made by CQI staff and Coffee Corps
volunteers working in coffee-producing
countries. Our partners in 2004 included:
ACDI/VOCA
Guatemalan Coffees (Guatemalan National Coffee
Association – Anacafé)
Asociación de Cafes Especiales de Nicaragua
Centro Agronomico Tropical de Investigacion
y Enseñanza
Chemonics
Consejo Salvadoreño del Café
Development Alternatives, Inc.
Dominican Specialty Coffee Association
Chuck Boerner and
an Anacafé farmer
share views on
organic farming in
the field.
Eastern African Fine Coffees Association
Federación Nacional de Cafeteros de Colombia
When Coffee Corps needed an expert to lead a seminar
on organic production methods in Guatemala, we turned
to Chuck Boerner, a 35-year industry veteran who runs a
30-acre organic farm on Maui. After visiting farms to
observe current farming methods, he shared best
practices for organic farming and outlined ways to raise
higher quality coffees, which claim higher prices. Boerner
says his volunteer experience was “rewarding beyond
expectations” and is proud of the direct impact his
assignment had on more than 200 Guatemalan farmers.
Instituto del Café de Costa Rica
Instituto Hondureño del Café
Michigan State University
National Coffee Association
Specialty Coffee Association of America
Specialty Coffee Association of Costa Rica
Specialty Coffee Association of Panama
TechnoServe
“The ICO values the unique role that the Coffee Quality Institute plays in bringing together
producing and consuming nations to address the challenges facing the coffee community.
CQI’s approach to projects in coffee-producing countries demonstrates the true spirit of
collaboration.” —Nestor Osorio, Executive Director, International Coffee Organization
CQI programs receive significant funding from USAID. The U.S. Agency for International Development,
www.usaid.gov, administers U.S. foreign assistance programs, providing economic and humanitarian
assistance in more than 80 countries worldwide.
improving coffee
changing lives
Letter from the Chairman
The Coffee Quality
Institute® is a nonprofit
organization working
internationally to improve
all aspects of the quality of
coffee and the lives of the
people who produce it.
MISSION
Dan Cox, President and Owner, Coffee Enterprises Inc.
March 2005
Chairman
Vice Chair
Coffee Quality Institute
Dan Cox, Coffee Enterprises Inc., President and Owner
Ellen Jordan Reidy, America’s Food Technologies, Inc.,
President and Founder
Vice Chair
Secretary
Harry Kangis, Millstone Coffee, Inc. (President, retired)
David Boyd, Boyd Coffee Company, Co-CEO and President
Douglas Carpenter, Ronnoco Coffee Co., consultant
Paul Fisher, Member, New York Board of Trade
Salim Janna, Exportadora de Café Condor S.A., Partner and President
Ted Lingle, Specialty Coffee Association of America, Executive Director
Juan Esteban Orduz, Colombian Coffee Federation, Inc., President
Eduardo Esteve, Agroindustrias Unidas de Mexico S.A., President
Herbert de Sola, Unex Guatemala S.A., President
John Stiles, Integrated Coffee Technologies, Inc., Chief Scientific
Officer, Director
George Vukasin Sr., Peerless Coffee Co., President and Owner
©
Coffee Corps® is a unique private-public
partnership working worldwide to provide
business-to-business technical assistance to smallto-medium coffee farmers and enterprises. Begun
in response to the coffee crisis, Coffee Corps
responds to requests from coffee-producing
countries by matching them with volunteers, who
donate their time to help growers improve
production methods, quality control processes or
marketing. The program was established in January
2003 and by the end of 2004 had received over
100 requests for assistance. Men and women from
27 countries have volunteered to participate in
the program.
As of the end of 2004 over 60 volunteers
completed assignments in more than 20 countries,
and thousands of individuals in producing
countries have benefited. CQI thanks and salutes
all those industry experts and their companies, for
so generously volunteering more than 9,000 hours
of their time to help growers in origin countries
improve the quality of their coffee and their lives.
The volunteers are listed here with the company
they worked for at the time of their Coffee Corps
assignment.
We founded CQI in 1996 to improve the
quality of coffee through scientific study and
research. But just as we began our work, the
coffee industry experienced an international
crisis that included low prices and a lack of
high quality coffee available to the market.
Our mission evolved, and we developed programs that provide
direct technical support to growers and build a market
mechanism for trading quality coffees. CQI launched Coffee
Corps in 2003 and organized the Q Auctions in 2004. This
report describes these programs and thanks the contributors,
partners and volunteers who invested in our success.
Today, although coffee prices are improving, CQI’s work
remains critical. Coffee is the world’s number one agricultural
commodity, and worldwide provides the livelihood for more
than 25 million producers and their families and enhances the
lives of 800 million consumers.
I am privileged to lead CQI through this period of growth
and commitment, and to work with Board colleagues who
collectively have more than 400 years experience in the coffee
industry. We ask for your collaboration and support to achieve
our goals as we go forward.
BOARD OF TRUSTEES
coffee corps
330 Golden Shore, Suite 50, Long Beach CA 90802
www.coffeeinstitute.org
CQI thanks Boyd Coffee Company for sponsoring our first annual report.
Boyd Coffee Company is a purveyor of fine coffee and tea and related products.
www.boyds.com
Coffee Quality Institute
David Beeman, CIRQUA Customized Water
Chuck Boerner, Coffee Farmer–Hawaii
Lindsey Bolger, Green Mountain Coffee Roasters
Willem J. Boot, Boot Coffee Consulting & Training
Guy Burdett, InterAmerican Coffee
Ed Canty, Green Mountain Coffee Roasters
Karen Cebreros, Elan Organic Coffees
Diana Uy Chan, Swiss Water Decaffeinated Coffee Co., Inc.
Jim Cleaves, Sara Lee Coffee & Tea
Colleen Crosby, Santa Cruz Coffee Roasting Company
Glenn de Gruy, New Orleans Coffee Works
John DiRuocco, Mr. Espresso
Luke Dunnington, Development Alternatives, Inc.
Roger Ethier, Engineers Without Borders
Laura Evans, Independent Consultant
Karen Fazzio, Millstone Coffee (Retired)
Jorge Gallegos, Central American Partners
Cristina Garces, Café Montes y Colinas
Jim Gilson, Partners Coffee Company, Inc.
Peter Giuliano, Counter Culture Coffee
Steve Gluck, Independent Consultant
John Gozbekian, Diedrich Coffee
Danny Gutierrez, Java City
Christina Guzman, Teacher
Bud Hensley, Global Insights
Craig Holt, Atlas Coffee Importers
Danny Johns, Whole Cup Coffee Consulting
Sherri Johns, Whole Cup Coffee Consulting
Phyllis Johnson, BD Imports, Inc.
Adam Kline, Elan Organic Coffees
Ricardo Koyner, Coffee Farmer–Panama
Dan Kuhn, Agricultural Consultant
Ed Lane, GranCoffee Roasting Co.
Gerry LaRue, Partners Coffee Company, Inc.
Steve Leach, Diedrich Coffee
David Ledgard, Dawson Taylor Coffee Roasters
Oscar Conseco Magro, Sustainable Harvest
Julio Martinez-Paz, Mitsubishi Corporation, Guatemala
Tim McCormack, Independent Consultant
Brian McCoy, Independent Consultant
Daniel Mulu, Kraft Foods Europe, Ethiopia office (Workbek)
Mauricio Murrilo, Mr. Coffees
Dr. Bob Osgood, Director–Hawaii Agricultural Research Corp. (Retired)
Francisco Osuna, Elan Organic Coffees
Ken Palmer, BJ's Coffee Co.
Kelly Peltier, Canopy Coffee Consulting
Heather Perry, Coffee Klatch
Rick Peyser, Green Mountain Coffee Roasters
Jim Pines, Organizational Effectiveness Consultant
Ellen Jordan Reidy, America’s Food Technologies, Inc.
Ric Rhinehart, Groundwork Coffee Co.
Volker Sachs, Panamerican Coffee Trading Co. S.A.
Ricardo Safie, Unitrade
Eduardo Sampaio, Independent Consultant
Chris Sanders, Java City
Paul Songer, Songer & Associates, Inc.
Shawn Steinman, Graduate Student–University of Hawaii
Bob Stephenson, Kavanaugh Coffee
Jeremy Torz, Union Coffee Roasters
Timothy Tulloch, European Roasterie, Inc.
Spencer Turer, Independent Consultant
Chris Von Zastrow, San Cristobal Coffee Importers
Aquiles Villalobos, Agroindustrias Unidas de Mexico
Geoff Watts, Intelligentsia Coffee Roasters
Our partners
The power 0f collaboration multiplies the
impact made by CQI staff and Coffee Corps
volunteers working in coffee-producing
countries. Our partners in 2004 included:
ACDI/VOCA
Guatemalan Coffees (Guatemalan National Coffee
Association – Anacafé)
Asociación de Cafes Especiales de Nicaragua
Centro Agronomico Tropical de Investigacion
y Enseñanza
Chemonics
Consejo Salvadoreño del Café
Development Alternatives, Inc.
Dominican Specialty Coffee Association
Chuck Boerner and
an Anacafé farmer
share views on
organic farming in
the field.
Eastern African Fine Coffees Association
Federación Nacional de Cafeteros de Colombia
When Coffee Corps needed an expert to lead a seminar
on organic production methods in Guatemala, we turned
to Chuck Boerner, a 35-year industry veteran who runs a
30-acre organic farm on Maui. After visiting farms to
observe current farming methods, he shared best
practices for organic farming and outlined ways to raise
higher quality coffees, which claim higher prices. Boerner
says his volunteer experience was “rewarding beyond
expectations” and is proud of the direct impact his
assignment had on more than 200 Guatemalan farmers.
Instituto del Café de Costa Rica
Instituto Hondureño del Café
Michigan State University
National Coffee Association
Specialty Coffee Association of America
Specialty Coffee Association of Costa Rica
Specialty Coffee Association of Panama
TechnoServe
“The ICO values the unique role that the Coffee Quality Institute plays in bringing together
producing and consuming nations to address the challenges facing the coffee community.
CQI’s approach to projects in coffee-producing countries demonstrates the true spirit of
collaboration.” —Nestor Osorio, Executive Director, International Coffee Organization
CQI programs receive significant funding from USAID. The U.S. Agency for International Development,
www.usaid.gov, administers U.S. foreign assistance programs, providing economic and humanitarian
assistance in more than 80 countries worldwide.
Our supporters
A special thank you to our 2004 Luncheon sponsors:
THE VALUE
CHAIN
»
FIELD
»
PLANT
»
CHERRY
»
PICKING
»
SORTING
»
DRYING
»
ROASTING
»
»
CUPPING
GOLD
Specialty Coffee Association of Japan/UCC Ueshima Coffee Co., Ltd.
SILVER
Wilbur Curtis Company
BRONZE
America’s Food Technologies, Inc.
Coffee & Cocoa International
Coffee Enterprises Inc.
Da Vinci Gourmet, Ltd.
Fres-Co System USA, Inc.
New York Board of Trade
Procter & Gamble
Starbucks Coffee Company
CONSUMING
All CQI programs focus on quality. We believe that quality is the most important variable affecting the price of coffee and the livelihoods sustained by that price. We work from seed to cup, from quality separation at the mill level and right up through the steaming cup enjoyed by each consumer.
Countries of operation
United States
Colombia
Peru
Venezuela
Papua New Guinea
Philippines
In addition to our core programs,
we continue to explore ways to
enhance coffee quality and
benefit the lives of growers.
Other initiatives include programs
bringing leadership opportunities
to women in the coffee industry
and exploring new genomic
technology for improving coffee
plant breeding techniques.
Costa Rica
Dominican Republic
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Cameroon
Ethiopia
Kenya
Rwanda
Tanzania
Uganda
Zambia
Madagascar
Auctions and the Q
Colombia program
The Q Auction is a C-market alternative that guarantees quality through
industry-accepted cupping procedures, verified by Q-Graders. It is the
first Internet auction designed for the transaction of full-container
loads of specialty coffee.
In 2004 Q Auctions facilitated the sale of 24 container loads of quality
coffee to buyers throughout the U.S. and Japan. The average sale price
was approximately 50% above current C-market prices.
As part of the Q program, 2% of auction revenues are reinvested in
community development projects. In 2004, these funds helped senior
citizens in Costa Rica to build a new home, and working with CARE
Nicaragua, helped landslide victims install potable water supplies.
CQI’s Colombia program provides cupping training to Colombian
coffee professionals as part of a larger initiative to improve quality
control capabilities at origin. In 2004 CQI trained 38 Colombians,
who trained 61 more cuppers who then trained 461 small growers in
Colombia. We helped place Colombian cuppers in U.S. coffee labs for
intensive internships, and developed a cupping manual designed
specifically for Colombian farmers, edited by Dr. Edgar Moreno,
quality office director of the Colombian Coffee Federation.
2004 AUCTIONS
Costa Rica
April 14
Guatemala
July 13
Nicaragua
May 4
El Salvador
May 18
collaboration
consistency
$ 1,047,387
$ 276,258
1,769,479
842,727
814
62,972
2,817,680
1,181,957
Other contributions, grants, & support
transparency
Boyd Coffee Company
Other income
Total support and revenues
Program and project expenses
Total expenses
Café Imports
2,483,425
773,132
272,569
296,656
2,755,994
1,069,788
Summary of net assets
Green Mountain Coffee Roasters
Net assets, beginning
252,575
140,406
Kato Coffee
Net assets, ending
314,261
252,575
Willem Boot is president of Boot
Coffee Consulting & Training in Mill
Valley, California, and an inveterate
volunteer.
Supporters $15,000–$74,999
Executive Director
America’s Food Technologies, Inc. • Guatemalan Coffees – Anacafé • Coffee Enterprises Inc.
Community Coffee • Green Mountain Coffee Roasters • Peerless Coffee Company •
Peet’s Coffee and Tea, Inc. • Solberg & Hansen A/S • Specialty Coffee Association of America
Specialty Coffee Association of Japan • Wilbur Curtis Company
Christine Franquemont
Director of Philanthropy & Strategic Alliances
Gerry LaRue
CADR Director of Operations
$
61,686
$ 112,169
$
0.88
Increase in net assets
Ishimitsu & Co.
Portion of every dollar in support and
The Coffee Source
revenues directly supporting programs
$
$5,000–$14,999
Chief Technical Director
Alpen Sierra Coffee, Inc.
Aplica Consumer Products
Barnie’s Coffee & Tea Co., Inc.
Batdorf & Bronson Roasters
Berardi’s Fresh Roast
Brazil Specialty Coffee Assn.
Bucks County Coffee Co.
Bunn-O-Matic Corporation
Cadillac Coffee Company
Coffee & Cocoa International
Coffee Express Co.
Cooperativa Reg. de Cafeicultores
Costa Rican Coffee Institute
Daterra Atividades Rurais Ltda.
Deli Café
Deschis USA Corp.
Diedrich Coffee Roasters
Ditting USA
Ellis Coffee Company
Exportadora de Café Condor
Espresso Specialists
Fres-co System USA, Inc.
F. Gaviña & Sons, Inc.
Grindmaster
Hasfarm
Heritage Coffee Company
Illy Espresso of the Americas
InterAmerican Commodities
Keurig, Inc.
La Lucie Coffee Estates
List & Beisler
Moledina Commodities
New York Board of Trade
Paragon Coffee Trading Co.
Gerardo Leon-York
CADR Program Manager
Stuart Adelson
Business Affairs Director/Legal Counsel
Michael Pomerleau
Silvia Zelaya de Guerrero
CADR Deputy Manager
0.65
UCC Ueshima Coffee Company
VOLCAFE Specialty Coffee
Gerry LaRue and Ricardo Quiñones in El Salvador.
Wataru & Co.
“The Q Coffee Auction represents a great opportunity for coffee farmers and purveyors
alike. Q Coffees provide lucrative market access to smaller farmers who may otherwise
struggle to find it, while giving companies like ours another reliable venue to source
top quality coffee.” —David Boyd, Co-CEO & President, Boyd Coffee Company
“When we in Guatemala asked for CQI help, CQI sent excellent volunteer experts and
established Q auctions as a market alternative. We have benefited more than we ever imagined
from that response—thank you, CQI.” —José Ángel López, President, Guatemalan Coffees – ANACAFÉ
“The most effective way to improve the coffee industry is to work together as a
group to initiate positive change. The best example of this is the Coffee Quality
Institute.” —Bob Stiller, CEO, Green Mountain Coffee Roasters
Francisco Osuna, a native of
Chiapas, Mexico, is an agronomist who is
dedicated to organic coffee farming.
BOTTOM
CQI WORKS WORLDWIDE TO IMPROVE THE QUALITY OF COFFEE AND THE LIVES OF PRODUCERS.
Patrons
David Roche
Director of Finance & Accounting
Royal Coffee
MIDDLE
Margaret Swallow
Director of Marketing & Communications
Caribou Coffee
Mr. Espresso
TOP Karen Fazzio is a retired master
cupper with over thirty years experience
in the coffee business
Benefactors $75,000 and up
Tracy Ging
Caravan Coffee
At the April 2004 luncheon, CQI
honored the three individuals who
had contributed the most to Coffee
Corps: each logged more than 300
volunteer hours in 2004.
CQI STAFF
Expenses
Administrative and general expenses
Café Capris, Costa Rica (VOLCAFE)
2003
Support and revenues
In-kind and volunteer contributions
traceability
CQI salutes our founding contributors, whose belief in the mission of the Specialty Coffee
Institute (CQI’s original name) made the dream a reality.
Coffee Quality Institute Financial Highlights
2004
2004 Q AUCTION BUYERS
Atlantic Specialty
CQI salutes our founding contributors
Assets and liabilities
© 2005 Coffee Quality Institute
Design: Jeanne Criscola/Criscola Design
Cover Photo: Coffee Farm in Costa Rica
Paul deLima Co., Inc.
Probat, Inc.
Procter & Gamble
Ronnoco Coffee Company
Rothfos Corporation
Royal Cup, Inc.
Scolari Engineering s.r.l.
Silocaf of New Orleans
Solo Cup Company
Starbucks Coffee Company
Sterns & Lehman, Inc.
Sugar Foods Corp.
Superior Coffee & Foods
Teichner Gourmet Coffee
Texpak, Inc.
UCC Ueshima Coffee Co.
Cornerstone Sustainers
$1,000–$4,999
Lucille Adelson
Alterra Coffee Roasters
American Coffee Corporation
Armenia Coffee Corp/Silver
Spoon Gourmet
Atlantic Specialty
Bravilor Bonamat BV
Camara Peruana de Café
Douglas B. Carpenter
W.R. Carpenter & Co. Estates
Coffee Bean International
Coffee Board of Kenya
Coffee Fest
Coffee Holding Co., Inc.
Coffee Masters
Continental Coffee Products
Cotesco Plantations Guatemala
•
•
N.J. Douek & Sons, Inc.
East India Tea & Coffee
EF Food Systems
Ethiopian Coffee Exporters
Excorp SA Guatemala
Faema Corporation
Flavor Dynamics, Inc.
Franja-Proizvodnja I Trgovina
John Gant
Gillies Coffee Company
The Gourmet Retailer Magazine
Hacienda La Esmeralda
Hudson Valley Coffee Roasters
International Coffee Organization
JBS & Associates
JBR/Fairwinds—Jon Rogers
Philip B. Jones
Kimo Bean Coffee Company
Trygve Klingenberg
Ted R. Lingle
Mr. Espresso
PTP Commodities
Rafael Espinose Hnos. Y Cia.
Raven’s Brew Coffee, Inc.
The Roasterie, Inc.
Royal Coffee New York, Inc.
Russell Furs—Stuart Adelson
JoAnne Shaw
Julius Shaw
Star Mountain Coffee
Susan’s Coffee & Tea
Suzanne J. Brown Associates
Thanksgiving Coffee Company
Torani Syrups
Uganda Coffee Dev. Authority
The Village Coffee Roaster
Our supporters
A special thank you to our 2004 Luncheon sponsors:
THE VALUE
CHAIN
»
FIELD
»
PLANT
»
CHERRY
»
PICKING
»
SORTING
»
DRYING
»
ROASTING
»
»
CUPPING
GOLD
Specialty Coffee Association of Japan/UCC Ueshima Coffee Co., Ltd.
SILVER
Wilbur Curtis Company
BRONZE
America’s Food Technologies, Inc.
Coffee & Cocoa International
Coffee Enterprises Inc.
Da Vinci Gourmet, Ltd.
Fres-Co System USA, Inc.
New York Board of Trade
Procter & Gamble
Starbucks Coffee Company
CONSUMING
All CQI programs focus on quality. We believe that quality is the most important variable affecting the price of coffee and the livelihoods sustained by that price. We work from seed to cup, from quality separation at the mill level and right up through the steaming cup enjoyed by each consumer.
Countries of operation
United States
Colombia
Peru
Venezuela
Papua New Guinea
Philippines
In addition to our core programs,
we continue to explore ways to
enhance coffee quality and
benefit the lives of growers.
Other initiatives include programs
bringing leadership opportunities
to women in the coffee industry
and exploring new genomic
technology for improving coffee
plant breeding techniques.
Costa Rica
Dominican Republic
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Cameroon
Ethiopia
Kenya
Rwanda
Tanzania
Uganda
Zambia
Madagascar
Auctions and the Q
Colombia program
The Q Auction is a C-market alternative that guarantees quality through
industry-accepted cupping procedures, verified by Q-Graders. It is the
first Internet auction designed for the transaction of full-container
loads of specialty coffee.
In 2004 Q Auctions facilitated the sale of 24 container loads of quality
coffee to buyers throughout the U.S. and Japan. The average sale price
was approximately 50% above current C-market prices.
As part of the Q program, 2% of auction revenues are reinvested in
community development projects. In 2004, these funds helped senior
citizens in Costa Rica to build a new home, and working with CARE
Nicaragua, helped landslide victims install potable water supplies.
CQI’s Colombia program provides cupping training to Colombian
coffee professionals as part of a larger initiative to improve quality
control capabilities at origin. In 2004 CQI trained 38 Colombians,
who trained 61 more cuppers who then trained 461 small growers in
Colombia. We helped place Colombian cuppers in U.S. coffee labs for
intensive internships, and developed a cupping manual designed
specifically for Colombian farmers, edited by Dr. Edgar Moreno,
quality office director of the Colombian Coffee Federation.
2004 AUCTIONS
Costa Rica
April 14
Guatemala
July 13
Nicaragua
May 4
El Salvador
May 18
collaboration
consistency
$ 1,047,387
$ 276,258
1,769,479
842,727
814
62,972
2,817,680
1,181,957
Other contributions, grants, & support
transparency
Boyd Coffee Company
Other income
Total support and revenues
Program and project expenses
Total expenses
Café Imports
2,483,425
773,132
272,569
296,656
2,755,994
1,069,788
Summary of net assets
Green Mountain Coffee Roasters
Net assets, beginning
252,575
140,406
Kato Coffee
Net assets, ending
314,261
252,575
Willem Boot is president of Boot
Coffee Consulting & Training in Mill
Valley, California, and an inveterate
volunteer.
Supporters $15,000–$74,999
Executive Director
America’s Food Technologies, Inc. • Guatemalan Coffees – Anacafé • Coffee Enterprises Inc.
Community Coffee • Green Mountain Coffee Roasters • Peerless Coffee Company •
Peet’s Coffee and Tea, Inc. • Solberg & Hansen A/S • Specialty Coffee Association of America
Specialty Coffee Association of Japan • Wilbur Curtis Company
Christine Franquemont
Director of Philanthropy & Strategic Alliances
Gerry LaRue
CADR Director of Operations
$
61,686
$ 112,169
$
0.88
Increase in net assets
Ishimitsu & Co.
Portion of every dollar in support and
The Coffee Source
revenues directly supporting programs
$
$5,000–$14,999
Chief Technical Director
Alpen Sierra Coffee, Inc.
Aplica Consumer Products
Barnie’s Coffee & Tea Co., Inc.
Batdorf & Bronson Roasters
Berardi’s Fresh Roast
Brazil Specialty Coffee Assn.
Bucks County Coffee Co.
Bunn-O-Matic Corporation
Cadillac Coffee Company
Coffee & Cocoa International
Coffee Express Co.
Cooperativa Reg. de Cafeicultores
Costa Rican Coffee Institute
Daterra Atividades Rurais Ltda.
Deli Café
Deschis USA Corp.
Diedrich Coffee Roasters
Ditting USA
Ellis Coffee Company
Exportadora de Café Condor
Espresso Specialists
Fres-co System USA, Inc.
F. Gaviña & Sons, Inc.
Grindmaster
Hasfarm
Heritage Coffee Company
Illy Espresso of the Americas
InterAmerican Commodities
Keurig, Inc.
La Lucie Coffee Estates
List & Beisler
Moledina Commodities
New York Board of Trade
Paragon Coffee Trading Co.
Gerardo Leon-York
CADR Program Manager
Stuart Adelson
Business Affairs Director/Legal Counsel
Michael Pomerleau
Silvia Zelaya de Guerrero
CADR Deputy Manager
0.65
UCC Ueshima Coffee Company
VOLCAFE Specialty Coffee
Gerry LaRue and Ricardo Quiñones in El Salvador.
Wataru & Co.
“The Q Coffee Auction represents a great opportunity for coffee farmers and purveyors
alike. Q Coffees provide lucrative market access to smaller farmers who may otherwise
struggle to find it, while giving companies like ours another reliable venue to source
top quality coffee.” —David Boyd, Co-CEO & President, Boyd Coffee Company
“When we in Guatemala asked for CQI help, CQI sent excellent volunteer experts and
established Q auctions as a market alternative. We have benefited more than we ever imagined
from that response—thank you, CQI.” —José Ángel López, President, Guatemalan Coffees – ANACAFÉ
“The most effective way to improve the coffee industry is to work together as a
group to initiate positive change. The best example of this is the Coffee Quality
Institute.” —Bob Stiller, CEO, Green Mountain Coffee Roasters
Francisco Osuna, a native of
Chiapas, Mexico, is an agronomist who is
dedicated to organic coffee farming.
BOTTOM
CQI WORKS WORLDWIDE TO IMPROVE THE QUALITY OF COFFEE AND THE LIVES OF PRODUCERS.
Patrons
David Roche
Director of Finance & Accounting
Royal Coffee
MIDDLE
Margaret Swallow
Director of Marketing & Communications
Caribou Coffee
Mr. Espresso
TOP Karen Fazzio is a retired master
cupper with over thirty years experience
in the coffee business
Benefactors $75,000 and up
Tracy Ging
Caravan Coffee
At the April 2004 luncheon, CQI
honored the three individuals who
had contributed the most to Coffee
Corps: each logged more than 300
volunteer hours in 2004.
CQI STAFF
Expenses
Administrative and general expenses
Café Capris, Costa Rica (VOLCAFE)
2003
Support and revenues
In-kind and volunteer contributions
traceability
CQI salutes our founding contributors, whose belief in the mission of the Specialty Coffee
Institute (CQI’s original name) made the dream a reality.
Coffee Quality Institute Financial Highlights
2004
2004 Q AUCTION BUYERS
Atlantic Specialty
CQI salutes our founding contributors
Assets and liabilities
© 2005 Coffee Quality Institute
Design: Jeanne Criscola/Criscola Design
Cover Photo: Coffee Farm in Costa Rica
Paul deLima Co., Inc.
Probat, Inc.
Procter & Gamble
Ronnoco Coffee Company
Rothfos Corporation
Royal Cup, Inc.
Scolari Engineering s.r.l.
Silocaf of New Orleans
Solo Cup Company
Starbucks Coffee Company
Sterns & Lehman, Inc.
Sugar Foods Corp.
Superior Coffee & Foods
Teichner Gourmet Coffee
Texpak, Inc.
UCC Ueshima Coffee Co.
Cornerstone Sustainers
$1,000–$4,999
Lucille Adelson
Alterra Coffee Roasters
American Coffee Corporation
Armenia Coffee Corp/Silver
Spoon Gourmet
Atlantic Specialty
Bravilor Bonamat BV
Camara Peruana de Café
Douglas B. Carpenter
W.R. Carpenter & Co. Estates
Coffee Bean International
Coffee Board of Kenya
Coffee Fest
Coffee Holding Co., Inc.
Coffee Masters
Continental Coffee Products
Cotesco Plantations Guatemala
•
•
N.J. Douek & Sons, Inc.
East India Tea & Coffee
EF Food Systems
Ethiopian Coffee Exporters
Excorp SA Guatemala
Faema Corporation
Flavor Dynamics, Inc.
Franja-Proizvodnja I Trgovina
John Gant
Gillies Coffee Company
The Gourmet Retailer Magazine
Hacienda La Esmeralda
Hudson Valley Coffee Roasters
International Coffee Organization
JBS & Associates
JBR/Fairwinds—Jon Rogers
Philip B. Jones
Kimo Bean Coffee Company
Trygve Klingenberg
Ted R. Lingle
Mr. Espresso
PTP Commodities
Rafael Espinose Hnos. Y Cia.
Raven’s Brew Coffee, Inc.
The Roasterie, Inc.
Royal Coffee New York, Inc.
Russell Furs—Stuart Adelson
JoAnne Shaw
Julius Shaw
Star Mountain Coffee
Susan’s Coffee & Tea
Suzanne J. Brown Associates
Thanksgiving Coffee Company
Torani Syrups
Uganda Coffee Dev. Authority
The Village Coffee Roaster
Our supporters
A special thank you to our 2004 Luncheon sponsors:
THE VALUE
CHAIN
»
FIELD
»
PLANT
»
CHERRY
»
PICKING
»
SORTING
»
DRYING
»
ROASTING
»
»
CUPPING
GOLD
Specialty Coffee Association of Japan/UCC Ueshima Coffee Co., Ltd.
SILVER
Wilbur Curtis Company
BRONZE
America’s Food Technologies, Inc.
Coffee & Cocoa International
Coffee Enterprises Inc.
Da Vinci Gourmet, Ltd.
Fres-Co System USA, Inc.
New York Board of Trade
Procter & Gamble
Starbucks Coffee Company
CONSUMING
All CQI programs focus on quality. We believe that quality is the most important variable affecting the price of coffee and the livelihoods sustained by that price. We work from seed to cup, from quality separation at the mill level and right up through the steaming cup enjoyed by each consumer.
Countries of operation
United States
Colombia
Peru
Venezuela
Papua New Guinea
Philippines
In addition to our core programs,
we continue to explore ways to
enhance coffee quality and
benefit the lives of growers.
Other initiatives include programs
bringing leadership opportunities
to women in the coffee industry
and exploring new genomic
technology for improving coffee
plant breeding techniques.
Costa Rica
Dominican Republic
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Cameroon
Ethiopia
Kenya
Rwanda
Tanzania
Uganda
Zambia
Madagascar
Auctions and the Q
Colombia program
The Q Auction is a C-market alternative that guarantees quality through
industry-accepted cupping procedures, verified by Q-Graders. It is the
first Internet auction designed for the transaction of full-container
loads of specialty coffee.
In 2004 Q Auctions facilitated the sale of 24 container loads of quality
coffee to buyers throughout the U.S. and Japan. The average sale price
was approximately 50% above current C-market prices.
As part of the Q program, 2% of auction revenues are reinvested in
community development projects. In 2004, these funds helped senior
citizens in Costa Rica to build a new home, and working with CARE
Nicaragua, helped landslide victims install potable water supplies.
CQI’s Colombia program provides cupping training to Colombian
coffee professionals as part of a larger initiative to improve quality
control capabilities at origin. In 2004 CQI trained 38 Colombians,
who trained 61 more cuppers who then trained 461 small growers in
Colombia. We helped place Colombian cuppers in U.S. coffee labs for
intensive internships, and developed a cupping manual designed
specifically for Colombian farmers, edited by Dr. Edgar Moreno,
quality office director of the Colombian Coffee Federation.
2004 AUCTIONS
Costa Rica
April 14
Guatemala
July 13
Nicaragua
May 4
El Salvador
May 18
collaboration
consistency
$ 1,047,387
$ 276,258
1,769,479
842,727
814
62,972
2,817,680
1,181,957
Other contributions, grants, & support
transparency
Boyd Coffee Company
Other income
Total support and revenues
Program and project expenses
Total expenses
Café Imports
2,483,425
773,132
272,569
296,656
2,755,994
1,069,788
Summary of net assets
Green Mountain Coffee Roasters
Net assets, beginning
252,575
140,406
Kato Coffee
Net assets, ending
314,261
252,575
Willem Boot is president of Boot
Coffee Consulting & Training in Mill
Valley, California, and an inveterate
volunteer.
Supporters $15,000–$74,999
Executive Director
America’s Food Technologies, Inc. • Guatemalan Coffees – Anacafé • Coffee Enterprises Inc.
Community Coffee • Green Mountain Coffee Roasters • Peerless Coffee Company •
Peet’s Coffee and Tea, Inc. • Solberg & Hansen A/S • Specialty Coffee Association of America
Specialty Coffee Association of Japan • Wilbur Curtis Company
Christine Franquemont
Director of Philanthropy & Strategic Alliances
Gerry LaRue
CADR Director of Operations
$
61,686
$ 112,169
$
0.88
Increase in net assets
Ishimitsu & Co.
Portion of every dollar in support and
The Coffee Source
revenues directly supporting programs
$
$5,000–$14,999
Chief Technical Director
Alpen Sierra Coffee, Inc.
Aplica Consumer Products
Barnie’s Coffee & Tea Co., Inc.
Batdorf & Bronson Roasters
Berardi’s Fresh Roast
Brazil Specialty Coffee Assn.
Bucks County Coffee Co.
Bunn-O-Matic Corporation
Cadillac Coffee Company
Coffee & Cocoa International
Coffee Express Co.
Cooperativa Reg. de Cafeicultores
Costa Rican Coffee Institute
Daterra Atividades Rurais Ltda.
Deli Café
Deschis USA Corp.
Diedrich Coffee Roasters
Ditting USA
Ellis Coffee Company
Exportadora de Café Condor
Espresso Specialists
Fres-co System USA, Inc.
F. Gaviña & Sons, Inc.
Grindmaster
Hasfarm
Heritage Coffee Company
Illy Espresso of the Americas
InterAmerican Commodities
Keurig, Inc.
La Lucie Coffee Estates
List & Beisler
Moledina Commodities
New York Board of Trade
Paragon Coffee Trading Co.
Gerardo Leon-York
CADR Program Manager
Stuart Adelson
Business Affairs Director/Legal Counsel
Michael Pomerleau
Silvia Zelaya de Guerrero
CADR Deputy Manager
0.65
UCC Ueshima Coffee Company
VOLCAFE Specialty Coffee
Gerry LaRue and Ricardo Quiñones in El Salvador.
Wataru & Co.
“The Q Coffee Auction represents a great opportunity for coffee farmers and purveyors
alike. Q Coffees provide lucrative market access to smaller farmers who may otherwise
struggle to find it, while giving companies like ours another reliable venue to source
top quality coffee.” —David Boyd, Co-CEO & President, Boyd Coffee Company
“When we in Guatemala asked for CQI help, CQI sent excellent volunteer experts and
established Q auctions as a market alternative. We have benefited more than we ever imagined
from that response—thank you, CQI.” —José Ángel López, President, Guatemalan Coffees – ANACAFÉ
“The most effective way to improve the coffee industry is to work together as a
group to initiate positive change. The best example of this is the Coffee Quality
Institute.” —Bob Stiller, CEO, Green Mountain Coffee Roasters
Francisco Osuna, a native of
Chiapas, Mexico, is an agronomist who is
dedicated to organic coffee farming.
BOTTOM
CQI WORKS WORLDWIDE TO IMPROVE THE QUALITY OF COFFEE AND THE LIVES OF PRODUCERS.
Patrons
David Roche
Director of Finance & Accounting
Royal Coffee
MIDDLE
Margaret Swallow
Director of Marketing & Communications
Caribou Coffee
Mr. Espresso
TOP Karen Fazzio is a retired master
cupper with over thirty years experience
in the coffee business
Benefactors $75,000 and up
Tracy Ging
Caravan Coffee
At the April 2004 luncheon, CQI
honored the three individuals who
had contributed the most to Coffee
Corps: each logged more than 300
volunteer hours in 2004.
CQI STAFF
Expenses
Administrative and general expenses
Café Capris, Costa Rica (VOLCAFE)
2003
Support and revenues
In-kind and volunteer contributions
traceability
CQI salutes our founding contributors, whose belief in the mission of the Specialty Coffee
Institute (CQI’s original name) made the dream a reality.
Coffee Quality Institute Financial Highlights
2004
2004 Q AUCTION BUYERS
Atlantic Specialty
CQI salutes our founding contributors
Assets and liabilities
© 2005 Coffee Quality Institute
Design: Jeanne Criscola/Criscola Design
Cover Photo: Coffee Farm in Costa Rica
Paul deLima Co., Inc.
Probat, Inc.
Procter & Gamble
Ronnoco Coffee Company
Rothfos Corporation
Royal Cup, Inc.
Scolari Engineering s.r.l.
Silocaf of New Orleans
Solo Cup Company
Starbucks Coffee Company
Sterns & Lehman, Inc.
Sugar Foods Corp.
Superior Coffee & Foods
Teichner Gourmet Coffee
Texpak, Inc.
UCC Ueshima Coffee Co.
Cornerstone Sustainers
$1,000–$4,999
Lucille Adelson
Alterra Coffee Roasters
American Coffee Corporation
Armenia Coffee Corp/Silver
Spoon Gourmet
Atlantic Specialty
Bravilor Bonamat BV
Camara Peruana de Café
Douglas B. Carpenter
W.R. Carpenter & Co. Estates
Coffee Bean International
Coffee Board of Kenya
Coffee Fest
Coffee Holding Co., Inc.
Coffee Masters
Continental Coffee Products
Cotesco Plantations Guatemala
•
•
N.J. Douek & Sons, Inc.
East India Tea & Coffee
EF Food Systems
Ethiopian Coffee Exporters
Excorp SA Guatemala
Faema Corporation
Flavor Dynamics, Inc.
Franja-Proizvodnja I Trgovina
John Gant
Gillies Coffee Company
The Gourmet Retailer Magazine
Hacienda La Esmeralda
Hudson Valley Coffee Roasters
International Coffee Organization
JBS & Associates
JBR/Fairwinds—Jon Rogers
Philip B. Jones
Kimo Bean Coffee Company
Trygve Klingenberg
Ted R. Lingle
Mr. Espresso
PTP Commodities
Rafael Espinose Hnos. Y Cia.
Raven’s Brew Coffee, Inc.
The Roasterie, Inc.
Royal Coffee New York, Inc.
Russell Furs—Stuart Adelson
JoAnne Shaw
Julius Shaw
Star Mountain Coffee
Susan’s Coffee & Tea
Suzanne J. Brown Associates
Thanksgiving Coffee Company
Torani Syrups
Uganda Coffee Dev. Authority
The Village Coffee Roaster
Our supporters
A special thank you to our 2004 Luncheon sponsors:
THE VALUE
CHAIN
»
FIELD
»
PLANT
»
CHERRY
»
PICKING
»
SORTING
»
DRYING
»
ROASTING
»
»
CUPPING
GOLD
Specialty Coffee Association of Japan/UCC Ueshima Coffee Co., Ltd.
SILVER
Wilbur Curtis Company
BRONZE
America’s Food Technologies, Inc.
Coffee & Cocoa International
Coffee Enterprises Inc.
Da Vinci Gourmet, Ltd.
Fres-Co System USA, Inc.
New York Board of Trade
Procter & Gamble
Starbucks Coffee Company
CONSUMING
All CQI programs focus on quality. We believe that quality is the most important variable affecting the price of coffee and the livelihoods sustained by that price. We work from seed to cup, from quality separation at the mill level and right up through the steaming cup enjoyed by each consumer.
Countries of operation
United States
Colombia
Peru
Venezuela
Papua New Guinea
Philippines
In addition to our core programs,
we continue to explore ways to
enhance coffee quality and
benefit the lives of growers.
Other initiatives include programs
bringing leadership opportunities
to women in the coffee industry
and exploring new genomic
technology for improving coffee
plant breeding techniques.
Costa Rica
Dominican Republic
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Cameroon
Ethiopia
Kenya
Rwanda
Tanzania
Uganda
Zambia
Madagascar
Auctions and the Q
Colombia program
The Q Auction is a C-market alternative that guarantees quality through
industry-accepted cupping procedures, verified by Q-Graders. It is the
first Internet auction designed for the transaction of full-container
loads of specialty coffee.
In 2004 Q Auctions facilitated the sale of 24 container loads of quality
coffee to buyers throughout the U.S. and Japan. The average sale price
was approximately 50% above current C-market prices.
As part of the Q program, 2% of auction revenues are reinvested in
community development projects. In 2004, these funds helped senior
citizens in Costa Rica to build a new home, and working with CARE
Nicaragua, helped landslide victims install potable water supplies.
CQI’s Colombia program provides cupping training to Colombian
coffee professionals as part of a larger initiative to improve quality
control capabilities at origin. In 2004 CQI trained 38 Colombians,
who trained 61 more cuppers who then trained 461 small growers in
Colombia. We helped place Colombian cuppers in U.S. coffee labs for
intensive internships, and developed a cupping manual designed
specifically for Colombian farmers, edited by Dr. Edgar Moreno,
quality office director of the Colombian Coffee Federation.
2004 AUCTIONS
Costa Rica
April 14
Guatemala
July 13
Nicaragua
May 4
El Salvador
May 18
collaboration
consistency
$ 1,047,387
$ 276,258
1,769,479
842,727
814
62,972
2,817,680
1,181,957
Other contributions, grants, & support
transparency
Boyd Coffee Company
Other income
Total support and revenues
Program and project expenses
Total expenses
Café Imports
2,483,425
773,132
272,569
296,656
2,755,994
1,069,788
Summary of net assets
Green Mountain Coffee Roasters
Net assets, beginning
252,575
140,406
Kato Coffee
Net assets, ending
314,261
252,575
Willem Boot is president of Boot
Coffee Consulting & Training in Mill
Valley, California, and an inveterate
volunteer.
Supporters $15,000–$74,999
Executive Director
America’s Food Technologies, Inc. • Guatemalan Coffees – Anacafé • Coffee Enterprises Inc.
Community Coffee • Green Mountain Coffee Roasters • Peerless Coffee Company •
Peet’s Coffee and Tea, Inc. • Solberg & Hansen A/S • Specialty Coffee Association of America
Specialty Coffee Association of Japan • Wilbur Curtis Company
Christine Franquemont
Director of Philanthropy & Strategic Alliances
Gerry LaRue
CADR Director of Operations
$
61,686
$ 112,169
$
0.88
Increase in net assets
Ishimitsu & Co.
Portion of every dollar in support and
The Coffee Source
revenues directly supporting programs
$
$5,000–$14,999
Chief Technical Director
Alpen Sierra Coffee, Inc.
Aplica Consumer Products
Barnie’s Coffee & Tea Co., Inc.
Batdorf & Bronson Roasters
Berardi’s Fresh Roast
Brazil Specialty Coffee Assn.
Bucks County Coffee Co.
Bunn-O-Matic Corporation
Cadillac Coffee Company
Coffee & Cocoa International
Coffee Express Co.
Cooperativa Reg. de Cafeicultores
Costa Rican Coffee Institute
Daterra Atividades Rurais Ltda.
Deli Café
Deschis USA Corp.
Diedrich Coffee Roasters
Ditting USA
Ellis Coffee Company
Exportadora de Café Condor
Espresso Specialists
Fres-co System USA, Inc.
F. Gaviña & Sons, Inc.
Grindmaster
Hasfarm
Heritage Coffee Company
Illy Espresso of the Americas
InterAmerican Commodities
Keurig, Inc.
La Lucie Coffee Estates
List & Beisler
Moledina Commodities
New York Board of Trade
Paragon Coffee Trading Co.
Gerardo Leon-York
CADR Program Manager
Stuart Adelson
Business Affairs Director/Legal Counsel
Michael Pomerleau
Silvia Zelaya de Guerrero
CADR Deputy Manager
0.65
UCC Ueshima Coffee Company
VOLCAFE Specialty Coffee
Gerry LaRue and Ricardo Quiñones in El Salvador.
Wataru & Co.
“The Q Coffee Auction represents a great opportunity for coffee farmers and purveyors
alike. Q Coffees provide lucrative market access to smaller farmers who may otherwise
struggle to find it, while giving companies like ours another reliable venue to source
top quality coffee.” —David Boyd, Co-CEO & President, Boyd Coffee Company
“When we in Guatemala asked for CQI help, CQI sent excellent volunteer experts and
established Q auctions as a market alternative. We have benefited more than we ever imagined
from that response—thank you, CQI.” —José Ángel López, President, Guatemalan Coffees – ANACAFÉ
“The most effective way to improve the coffee industry is to work together as a
group to initiate positive change. The best example of this is the Coffee Quality
Institute.” —Bob Stiller, CEO, Green Mountain Coffee Roasters
Francisco Osuna, a native of
Chiapas, Mexico, is an agronomist who is
dedicated to organic coffee farming.
BOTTOM
CQI WORKS WORLDWIDE TO IMPROVE THE QUALITY OF COFFEE AND THE LIVES OF PRODUCERS.
Patrons
David Roche
Director of Finance & Accounting
Royal Coffee
MIDDLE
Margaret Swallow
Director of Marketing & Communications
Caribou Coffee
Mr. Espresso
TOP Karen Fazzio is a retired master
cupper with over thirty years experience
in the coffee business
Benefactors $75,000 and up
Tracy Ging
Caravan Coffee
At the April 2004 luncheon, CQI
honored the three individuals who
had contributed the most to Coffee
Corps: each logged more than 300
volunteer hours in 2004.
CQI STAFF
Expenses
Administrative and general expenses
Café Capris, Costa Rica (VOLCAFE)
2003
Support and revenues
In-kind and volunteer contributions
traceability
CQI salutes our founding contributors, whose belief in the mission of the Specialty Coffee
Institute (CQI’s original name) made the dream a reality.
Coffee Quality Institute Financial Highlights
2004
2004 Q AUCTION BUYERS
Atlantic Specialty
CQI salutes our founding contributors
Assets and liabilities
© 2005 Coffee Quality Institute
Design: Jeanne Criscola/Criscola Design
Cover Photo: Coffee Farm in Costa Rica
Paul deLima Co., Inc.
Probat, Inc.
Procter & Gamble
Ronnoco Coffee Company
Rothfos Corporation
Royal Cup, Inc.
Scolari Engineering s.r.l.
Silocaf of New Orleans
Solo Cup Company
Starbucks Coffee Company
Sterns & Lehman, Inc.
Sugar Foods Corp.
Superior Coffee & Foods
Teichner Gourmet Coffee
Texpak, Inc.
UCC Ueshima Coffee Co.
Cornerstone Sustainers
$1,000–$4,999
Lucille Adelson
Alterra Coffee Roasters
American Coffee Corporation
Armenia Coffee Corp/Silver
Spoon Gourmet
Atlantic Specialty
Bravilor Bonamat BV
Camara Peruana de Café
Douglas B. Carpenter
W.R. Carpenter & Co. Estates
Coffee Bean International
Coffee Board of Kenya
Coffee Fest
Coffee Holding Co., Inc.
Coffee Masters
Continental Coffee Products
Cotesco Plantations Guatemala
•
•
N.J. Douek & Sons, Inc.
East India Tea & Coffee
EF Food Systems
Ethiopian Coffee Exporters
Excorp SA Guatemala
Faema Corporation
Flavor Dynamics, Inc.
Franja-Proizvodnja I Trgovina
John Gant
Gillies Coffee Company
The Gourmet Retailer Magazine
Hacienda La Esmeralda
Hudson Valley Coffee Roasters
International Coffee Organization
JBS & Associates
JBR/Fairwinds—Jon Rogers
Philip B. Jones
Kimo Bean Coffee Company
Trygve Klingenberg
Ted R. Lingle
Mr. Espresso
PTP Commodities
Rafael Espinose Hnos. Y Cia.
Raven’s Brew Coffee, Inc.
The Roasterie, Inc.
Royal Coffee New York, Inc.
Russell Furs—Stuart Adelson
JoAnne Shaw
Julius Shaw
Star Mountain Coffee
Susan’s Coffee & Tea
Suzanne J. Brown Associates
Thanksgiving Coffee Company
Torani Syrups
Uganda Coffee Dev. Authority
The Village Coffee Roaster