your Istanbul story starts here
Transcription
your Istanbul story starts here
2010 2011 OzU Özyeğin University your Istanbul story starts here 2 3 ÖZYEĞİN UNIVERSITY * We emphasize Entrepreneurship and Innovation, and then ask you to help lead the way. We integrate ourselves with the Industry, and then allow you to reap the benefits. We create a Global, Multi-Cultural Environment, and then call on you to make it richer. We take Cutting-Edge Research and Academics as our calling card, and then invite you to take part. We pioneer a Different Take on Education, our own style, and then dare you to keep up. The Bosphorus Bridge, also called the First Bosphorus Bridge is one of the two bridges in Istanbul, Turkey, spanning the Bosphorus Strait and thus connecting Europe and Asia. The bridge is located between Ortaköy (on the European side) and Beylerbeyi (on the Asian side). The Bosphorus Bridge had the 4th longest suspension bridge span in the world when it was completed in 1973, and the longest outside the United States. At present, it is the world’s 16th longest suspension bridge span. This is Istanbul. This is Özyeğin University. Are you ready? Grab a pen. Read on. Your Istanbul story starts here. 4 5 Launched in 1990, the Hüsnü M. Özye¤in Foundation aims to support the continual development of Turkey’s education system. In addition to providing scholarships to academically successful students studying in Turkey and abroad, the Foundation has built primary schools, high schools, and dormitories for girls attending secondary school in impoverished regions of the country, while also undertaking various projects in the areas of healthcare and culture. MESSAGE FROM THE FOUNDER vision Özye¤in University is the Foundation’s largest educational undertaking. The distinguishing feature of Özyeğin University is a flexible education system that is continuously renewed according to actual needs, with which students decide on their future professions and establish close relationships with their future fields during their education. In this flexible structure, the basic objective is to enable you to think differently and more freely and to help you to become curious, inquisitive and creative. Our greatest dream is to see your signatures – the signatures of wise young people, endowed with universal values, having the capacity to conduct research, fully knowledgeable in their fields, knowing more than one foreign language and sensitive to the problems of our country and the world – written under influential and successful projects. We founded this university with the major aim of training you for four years so that you will be soughtafter business people, researchers, educators and entrepreneurs, not only in Turkey but all around the world. Hüsnü Özyeğin Chairman of the Board of Trustees vision Özye¤in University (OzU) welcomed its first students in September 2008 at its Istanbul Altunizade city campus and will grow into a large campus university within the next few years. Özye¤in University is a non-profit, state-recognized institution supported by the Hüsnü M. Özye¤in Foundation. mission UNIVERSITY BACKGROUND Özye¤in University will serve society as an innovative, creative, and entrepreneurial education center that is integrated with life. Our graduates will become the most sought-after individuals in society as life-long learners having vision, ethical values, individual responsibility and principles, and result-oriented and theoretical knowledge as well as practical experience and well-developed skills. The university will produce creative, original, useful and applicable knowledge which is not only valid in the context of Turkey but also on a regional and global scale and will be active during the implementation process of the knowledge produced. As social development will be the main objective of the university, it will stimulate its students, professors, researchers, graduates and the institutions with which it cooperates to take action to serve the needs of society. Özye¤in University, will become a national and regional center of attraction for students, professors and researchers having innovative vision and creativity, thanks to a stimulating environment which encourages excellence; will implement systems and processes that will bring new perspectives to all our approaches and activities, that will create new values and that will continuously feed the imagination and the ability to discover, make syntheses, build relationships, invent and adapt, all of which are required to have a successful future in a complex and continuously changing world. aims to become an exemplary and leading university not only in Turkey, but across the region that is recognized for its innovative education and creative research activities. 6 7 cademics MESSAGE FROM THE RECTOR * Özyeğin University has been established with the objective of serving society as an innovative, creative and entrepreneurial education center, which is integrated with modern life. We aspire to educate the most sought-after graduates who will provide substantial added value to their employers starting with their first day at work. We invite you to become a part of this innovative structure – which aims to integrate our educational activities with business life – and to progress together towards our objective of perfection with our strong academic staff. Prof. Erhan Erkut Rector ACADEMIC PROGRAMS Bachelor of Science in Electrical and Electronics Engineering Bachelor of Science in Industrial Engineering Bachelor of Science in Hotel Management Bachelor of Arts in Business Administration Master of Business Administration (MBA) Hagia Sophia “Holy Wisdom”; is a former Orthodox patriarchal basilica, later a mosque, now a museum in Istanbul, Turkey. From the date of its dedication in 360 until 1453, it served as the cathedral of Constantinople except between 1204 and 1261, when it was the cathedral of the Latin Empire. The building was used as a mosque from May 29, 1453 until 1934, when it was secularized; it was opened as a museum on February 1, 1935. 8 STUDENT STORY 9 FETHİ SERCAN AYDIN // Freshman Business Student ISTANBUL Houses almost 1/5th of all established businesses in Turkey and provides more than 1/4th of the total national employment I never expected that the word ‘entrepreneurship’ would become such a big part of my life until I came to Özye¤in University. In fact, I don’t even remember using the word ‘entrepreneurship’ until OzU. Today, I get to introduce myself as a young entrepreneur leading the way at an entrepreneurial university. My name is Fethi Sercan Ayd›n, and this is my story. At the founding of this university, certain areas were left ‘open’, ‘unfinished’ for students to discover. One of these ‘open’ areas was university logo merchandise. Influenced by the numerous think about these gaps in the market and this idea of t-shirts and sweatshirts came to my mind. So, I talked seminars on entrepreneurship at the university, I started to with various departments at the university, asking for guidance on how to proceed. I was told I could go ahead as long as I met certain requirements, one of which was to present a detailed business plan. Entrepreneurship Offers “Introduction to Entrepreneurship” as a required course for all 1st year Business and Engineering students ÖZYEĞİN UNIVERSITY Thus began my quest to bring this nascent idea into reality. It was 10 months of research, learning and future planning aided by business plan examples on the internet and our University’s Entrepreneurship Center. After 10 months, with all the information in hand, I stood before the university’s top management and presented my business plan and source of financing. It was accepted. Immediately, I set out to bring some OzU t-shirts to the university. It was then that I realized the work had just begun. What should the quality be? What was the production process? How should I distribute and sell the products? There were always more questions than answers, and the weariness set in, but I kept at it. Started a Center for Entrepreneurship in its first academic year The first OzU t-shirts went on sale during Global Entrepreneurship Week and I had the opportunity to present my t-shirts to the guest speakers giving seminars at the university. Selling t-shirts to and getting feedback from successful entrepreneurs such as Hüsnü Özye¤in and Ali Sabancı showed me how I had made a giant leap for the future of this university. Has the highest number of granted patents per Engineering faculty member of any university in Turkey Additionally, next to entrepreneurship, one of the key values of this university is social responsibility. Likewise, I committed to donate the profits from those OzU t-shirts to the Urfa Library Project started as part of the 2nd year Social Responsibility Course. In the future, I aspire to have a store on our campus selling university Is the exclusive Turkish partner for Goldman Sachs Foundation’s “10,000 Women” Initiative to educate 10,000 women entrepreneurs worldwide Sponsors the “Do You Have an Idea?” Competition to encourage the development of young entrepreneurs and Innovation logo merchandise. My goal is to have Özyeğin University students wear and display products of their university that they can be proud of while making a significant contribution to the university’s scholarship fund. I didn’t come to this university with the intent to start a business. Inspired by the university’s vision, I saw a gap and went out to fill it. For that, I guess I’m an entrepreneur. 10 11 STUDENT STORY BUĞRA UĞUR YILDIRIM // Sophomore Business Student I put Özye¤in University at the top of my preference list primarily because of its vision toward integration with business life and becoming an entrepreneurial university. Last year I became the first student to step out and help realize a part of that vision. ISTANBUL My name is Bu¤ra U¤ur Y›ld›r›m and this is my story. Contains Turkey’s only securities market (Istanbul Stock Exchange), and is home to headquarters of local and international financial institutions Considered the industrial and economic center of Turkey with 21.2% of the country’s GNP, which puts it larger than the economies of Ukraine, Hungary and the Slovak Republic I was just a freshman, in the first year of the business program, but I already knew I wanted to do an internship that summer. I approached my professors, and they, along with the Sectoral Solutions Office, the Entrepreneurship Center and the Energy, Environment, and Economy Center, guided me in exploring and evaluating different options. At the time, I was particularly interested in two sectors: Maritime Logistics and Renewable Energies. To make a more informed decision, I hoped to meet with professionals from these two fields. The university put me in touch with their network and I got to sit down with over 20 managers from 10 different companies. I was inspired by the bright future of Renewable Energies and at the possibility of working in such an up-and-coming field. I had met with a company called Hexagon During the course of these meetings, ÖZYEĞİN UNIVERSITY Wide network of business practitioners and executives who facilitate guest lectures, seminars, site visits, and other events Sectoral Solutions component in both the Business and Engineering curricula to familiarize students with emerging areas and allow for sector specialization* As a 3rd Generation University, collaborates with industry, private research and development (R&D), financiers, professionals, service providers and other universities via the OzU know-how hub as a 3rd Generation University Mandatory 8-week internships in Turkey or abroad across all undergraduate programs with the Industry * Sectoral Solutions is a required survey of 7 key up-and-coming industry sectors together with guest speakers followed by specialized elective courses in each sector which was involved with six different areas of renewable energies and the General Director, Murat O¤uz Arcan, was very approachable and open throughout our meeting, so I decided to pursue an internship with them. Because of the “Do You Have an Idea” Competition, a close relationship had been established between Hexagon and our university, which enabled me to spend 2 V months working with them over the summer. At Hexagon, I was assigned to the renewable energies project department. After signing a confidentiality agreement, I started my first day by attending a high-level administrative meeting. Hexagon was about to sign a valuable contract with a major international company, and I had a part in preparing the material to be used in the proposal presentation as well as following up with certain issues afterwards. The feeling of being treated as a normal full-time working side-by-side with the others until the early morning, employee, sometimes even exceeded all my expectations of an internship. In a short period of time, while serving as an asset to Hexagon, I was able to further develop certain skills and learn a lot about the renewable energies sector. And it didn’t stop there. My relationship with Hexagon continues today. In fact, next week I have yet another get-together with the General Director. Attending OzU is not just about the classes you take or the books you study; it’s about the overall experience - the seminars, the business competitions, the interactions with your professors and outside contacts, and of course the challenging classes. The question is whether you are ready to step out and take advantage of it… 12 13 STUDENT STORY ISTANBUL NADEZDA GAVRILOVA // English Preparatory Student, Business Faculty • Boasts an archeological history of 300,000 years and an urban identity dating back 5000 years • Named the 2010 European Capital of Culture International Outlook • Hosts 1/3 of all international students in Turkey ÖZYEĞİN UNIVERSITY Provides all degree programs in English Has internationalization targets of: • 15% full-time international students • 25% international faculty • 35% student mobility ratio Designed its educational programs to adhere to the Bologna process and the development of the EHEA Awarded the Erasmus Extended University Charter in 2009, its first academic year I’m not anyone special. I grew up in a typical Russian middle-class family, attended a normal public school, and was never particularly talented at anything of note. Yet these days, I do feel special; in fact, I feel like one of the luckiest girls in the world. My name is Nadezda Gavrilova, and this is my story. I am originally from Sakhalin Island, located in the far east of Russia. My father is a pipe welder at a large company; my mother is a teacher at the local elementary school. As part of the Russian education system, I took English lessons throughout my life, including at the university level where I spent 3 years studying finance. Now, studying here at OzU, I realize I’ve really not learned English well at all. At OzU, I am currently studying in the English preparatory school. One of the biggest differences I see in the education here versus Russia is the emphasis on practice. English lessons in Russia focus on grammar and memorization; no practice, no speaking, just writing. You can imagine the dark classrooms, rows of wooden desks, and sound of pencils scratching on paper. In the classroom at OzU, however, every day we are provided with multiple ways to interact with the language using visual, auditory, and oral communication. In fact, we spend about 70% of the time in class talking, and just 30% of the time writing. It is a full exposure to the language in a way I’ve never experienced before. For example, a few weeks ago, the word of the day in class was “language”. The teacher put some information on the board with PowerPoint. Then we sat in a circle and played a silent game called body language. At the end of the lesson, we each wrote a paragraph about the topic. These various methods help us to learn and remember the lessons step-by-step. In addition to the lessons, our teachers are always available to answer questions and help us in areas we are struggling with. We are advised to go to tutorials once a week to meet with our teachers; I go practically every day. The teachers know my weak points and give me specific exercises to work on them. They really know how to teach, putting themselves in our place and connecting with us in a friendly, close manner. I still remember my English teachers in Russia who, the moment they stepped in the classroom, gave the impression that they couldn’t wait to leave; I remember the shrieking bells to indicate the end of class like we were still in elementary school; I remember the constant repetition that was never effective. Then I look around my classroom here at OzU, my teachers, my classmates, and I know I’m lucky to be here improving my English day-by-day. For that I call myself special. 14 15 STUDENT STORY ISTANBUL MERT MERCANKAYA // Freshman EEE Student • Home to almost a quarter of all Turkish universities • Attracts an intellectually-curious audience to its wide diversity of fairs, seminars, conferences, and forums Are freshmen students even supposed to participate in high-level academic research, not to mention in topics such as nanotechnology and nanomechanics? I never thought so, but here I am, a 1st year Electrical & Electronics Engineering student at Özye¤in University (OzU), working as a research assistant for Dr. Erdal Bul¤an, Assistant Professor in Mechanical Engineering. My name is Mert Mercankaya, and this is my story. Cutting-Edge Research ÖZYEĞİN UNIVERSITY Places among one of the top Turkish universities in terms of research output per faculty member All faculty members with PhD’s from and/or experience in North America and Europe Established research centers in the following areas: • Center for Computational Finance • Center for Energy, Environment and Economy • Center for Entrepreneurship Appointed Turkey’s first Vice-Rector for Research and Technology It started with an innocuous email, sent out to all students about 2 months after the start of the academic year at OzU. A professor was looking for research assistants in the field of nanotechnology. I always had a strong interest in the advance of new technologies and nanotechnology was quite intriguing. In fact, when I graduate, my ambition is to start my own firm, involved in Research & Development of cutting-edge technology. I thought this was a unique opportunity get my feet wet, so I applied. Three of us were chosen, and we were informed this was not a short-term project but a commitment that could stretch for the duration of our time at OzU. Dr. Bul¤an is currently involved in developing displacement sensors capable of measuring distances of 100 nanometers (1 nanometer is one billionth of a meter). With funding from the European Commission’s Marie Curie International Reintegration Grant, Dr. Bul¤an started the Nanoscale Mechanical Systems Research Laboratory, NASREL, at OzU, where he will focus on Silicon Photonics, Optical Micro-Electro-Mechanical-Systems (MEMS), and Solid Free-Form Programmable Surfaces. Our first task as research assistants was gaining an appreciation for the academic field of nanotechnology, optics, and nano-scale photonics through a literature review. Under the thorough, patient guidance of Dr. Bul¤an, we have been reading and studying journal articles on topics such as: “Programmable Solid Surfaces” and “Silicon Nanowire Waveguide Devices”, after which we are required to report back to the group in a weekly meeting with a 10-15 minute presentation of our findings. Through this process we are learning the fundamentals as well as the “how-to” of academic research. The next step involves device simulation, which will be the computer-based theoretical stage, followed by the design, manufacturing and testing of these sensors, most of which will be done at the Middle East Technical University (METU) in Ankara. The plan is for us, as research assistants, to spend our summer at METU to gain an understanding of the manufacturing and testing processes and learn how to use and manipulate these minuscule devices. Some days I find myself in these meetings discussing the type of cutting-edge research and technology I only dreamed of as a child, and it blows me away. Here I am, taking part in this process, and I’m just a and Academics freshman. That is what an OzU education is all about – hands-on, – and all I did was respond to an email. participatory, interactive 16 17 STUDENT STORY GÖKÇE GÖKBALKAN // Freshman Business Student I am part of the first class, one of the initial students to enroll at OzU, and, having been given the title of “junior partner”, I felt entrusted with the task of making this institution into a ISTANBUL • Is fueled by a young, dynamic population where 61% of the people are under the age of 35 (2007 statistics) • Has had an established tradition of higher education since the 15th century real university. My name is Gökçe Gökbalkan, and this is my story. a different take on Education On the first day, during the student orientation, Prof. Erhan Erkut, our rector, told us we were not just students but junior partners at OzU, that we would be intimately involved in the development ÖZYEĞİN UNIVERSITY Supports a facultyto-student ratio of 1:10 Puts forth an educational philosophy highlighted by interaction and accessibility Brings an active learning and problem solving approach to education Incorporates a flexible curricula integrated with business life and growth of the university. It take lightly. was a title we did not At the start, we set out as junior partners to form the foundation of student life: student clubs and the student union. We currently have 12 student clubs, and my favorites include the theatre club, the social responsibility club and the dance club. All three clubs are very active, constantly planning events and programs despite our small size. One of my favorite activities last year was the ‘Summer Workshop’, a project done in coordination with the social responsibility club. The aim was to provide disadvantaged high school students with a taste of university life and inspire them toward a university education. During the 10-day program we did everything from taking photos to giving training sessions to even washing the dishes. Guest speakers came in to give mini-talks and even our founder, Hüsnü Özye¤in, stopped by for a day. Overall, I really enjoyed the experience. I felt that I was doing something good, where even I, an 18-year-old student, could help others in need. As we said farewell that last day, seeing the tears in the students’ eyes, I knew it was worth every ounce of energy, every night of fatigue, every part of who I am. During the summer, we also had a series of ‘Open House Days’ for prospective students, and I was part of a group of 20 volunteers serving as attendants. I spent three weeks chatting with students, answering questions about OzU’s academic quality and university life. This is story. my university, and I get to tell its At the end, we went out for dinner with Prof. Erkut and Prof. Reha Civanlar, the Dean of Engineering, along the Bosphorus. It was an evening of appetizers, fish, and plenty of laughs– a night to remember. When I tell my friends at other universities about this evening, they say they’ve never even seen their rector once. This is what it means to attend OzU; this is what it means to be a junior partner. Are you ready to take on the title? 18 19 ÖZYEĞİN UNIVERSITY Programs Offered at OzU FACULTY OF ENGINEERING Bachelor of Science in Electrical and Electronics Engineering The Electrical Engineering (EE) undergraduate program seeks to educate and graduate students who will be among the most sought after electrical engineers in the global marketplace, the most wanted graduate students, or thriving entrepreneurs. Basic coursework includes electrical circuits, signals, systems, digital design, electromagnetics, electronics and signal processing followed by electives ranging from microprocessors, computer and communications networks to digital and wireless communications. Bachelor of Science in Industrial Engineering The undergraduate Industrial Engineering (IE) program covers basic mathematics, physics, computer programming, probability, statistics, and advanced courses in deterministic and stochastic operational research techniques, simulation, quality control techniques as well as finance, supply chain, decision support systems and service production. FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES Bachelor of Arts in Business Administration The main objective of the undergraduate Business Administration program is to provide students with a management vision focused on today's and tomorrow's business world and to educate senior executive candidates who are able to assume leading roles in the business world as well as entrepreneurs who would be the driving force of the economy. SCHOOL OF APPLIED SCIENCES Bachelor of Science in Hotel Management The Hotel Management Program in the School of Applied Sciences aims to educate future hospitality leaders, possessing entrepreneurial, innovative, problem-solving characteristics, enhanced with practical skills and knowhow, leading to the creation of added-value upon successful completion of the academic degree in a welldesigned career path. GRADUATE SCHOOL OF BUSINESS Master of Business Administration The OzU Graduate School of Business aspires to be the best business school in Turkey and the region through its outstanding international faculty and students, diverse graduate programs, dual degree and exchange programs with other leading business schools worldwide, and close working relationships with global business enterprises. The OZ-MBA program is designed to educate and train the influencial leaders of tomorrow to meet the challenges of a rapidly changing, technologically-driven, interconnected world. 20 21 STUDENT STORY FARUK DEMİRCİOĞLU // Freshman Business Student SELI SCHOOL OF ENGLISH LANGUAGE INSTRUCTION The School of English Language Instruction (SELI) at OzU is responsible for ensuring that students develop the skills necessary for study in an English-medium university. While a large part of SELI is naturally concerned with developing students’ language skills, the preparatory school also help students improve their cognitive (e.g. critical thinking) academic study skills. When I was admitted to Özye¤in University I kept asking myself, “How am I going to learn English in just one year?” I had never studied English in high school, yet here I was, standing on the front steps of an English-medium university, wondering how I was going to learn enough English to do my academic studies in the language. My name is Faruk Demircio¤lu, and this is my story. My university life started as an elementary-level English student on a hot September day with a simple question, “What is your name?” “My name is Faruk,” I replied. And then from that day onward, I felt as if I had been transported into an Englishspeaking country to learn this impossible language. We quickly progressed from “What is your name?” into more complicated nuances of the language. I remember speaking with one of my American teachers about the recent US elections, or getting my English teacher Amy to read my Turkish coffee grounds, or just sitting around for hours chatting with my other American teachers. There were all these great opportunities to practice my English, and I didn’t miss out on one of them. Thus, in one year including the summer, I moved from the elementary level all the way into the freshman year in the business faculty. But it was on the first day of my freshman year that I realized my English journey was only just beginning. My first semester started with 6-7 different professors and just as many classes to get A’s in. It was still hard to believe that, outside of Turkish, all my classes were really going to be in English! It was only in seeing and hearing it with my own eyes and ears that I began to believe that those promises made during the Open House days and written in the promotional material were true. I was listening to lectures in economics, history and business all in English; I was doing my homework in English. Some of my friends would say, “Don’t worry, the professors will get bored and switch to Turkish after a few weeks.” It still hasn’t happened yet, not that I would want it any other way. Each day, I consider myself lucky for being able to get such a great English education. In fact, I’m sure that when we leave OzU we will all be successful graduates capable of using English effectively in all aspects of our lives. This was the OzU promise, and here I am living it out. YOUR STORY Start writing your Istanbul Story with us... * * The Rumelian Castle is a fortress on a hill at the European side of the Bosphorus. It was built by the Ottoman Sultan Mehmed II between 1451 and 1452, before he conquered Constantinople. The Basilica Cistern, is the largest of several hundred ancient cisterns that lie beneath the city of Istanbul (formerly Constantinople), Turkey. The cistern, located 500 feet (150 m) west of the Hagia Sophia on the historical peninsula of Sarayburnu, was built in the 6th century during the reign of Byzantine Emperor Justinian I. Business PROGRAMS Undergraduate / MBA Istanbu 2 BUSINESS PROGRAMS DEAN’S MESSAGE business 3 Bachelor of Arts in BUSINESS ADMINISTRATION Our Business School’s mission is to educate Whether you plan to be a senior manager setting a new course for one of today’s top companies, or an entrepreneur leading the way in creating one of tomorrow’s top companies, an undergraduate degree in Business Administration at Özye¤in University (OzU) will provide you with the training and the vision to be successful in the business arena. leaders who will make a difference in the world by imparting the set of skills and capabilities required for success in for-profit enterprises, international and global firms, entrepreneurial start-ups, non-profit and social organizations, and government agencies via its broad and In general, a B.A. in Business Administration allows students to appreciate the bigger picture of the business world and the economy while equipping them with the tools to affect change in a specific branch (i.e. marketing or finance). Consider business as a career that draws from multiple disciplines – economics, law, psychology, sociology, mathematics, statistics, etc. – and enables graduates to step into a wide variety of sectors. diverse spectrum of integrative and focused course offerings and experiential learning. Prof. Celal Aksu Dean Faculty of Economics and Administrative Sciences As part of the degree program, students choose areas of specialization (business major) and industry sectors (sectoral solutions) to find what fits their interests and skills the best. ACADEMIC PROGRAM YEAR 1 Intellectual foundation through courses in mathematics, history, economics and social sciences YEAR 2 Exposure to the different functional areas, business specializations and industry sectors TRACKS FINANCE MARKETING OPERATIONS MANAGEMENT Summer internship YEAR 3 Advanced business courses; wide variety of electives including sectoral specialization YEAR 4 Advanced business courses; major elective courses The wealth of elective courses (40% of the program, 20 courses in total) allows every student to choose their own path. Students can take non-business courses from other faculties through free electives and have the option to double-major across the two academic disciplines. SECTORAL SOLUTIONS Students deepen their knowledge of work life through "Sectoral Solutions" courses enriched with expert guest lecturers from the business world, visits to firms and factories as well as case studies. Seven sectors have been given special importance: • • • • • • • • Financial Services Information Communication Technologies Social Services Healthcare Retailing Tourism and Real Estate Production Emerging Sectors 4 STUDENT STORY 5 YUSUF KARACA // Sophomore Business Student “I had a bright idea, and now I have a business…” At the end of the course, taking this business plan, I pitched the idea to a potential investor, and he said yes! YUSUF KARACA Sophomore Business Student I’ve always dreamed of starting my own business, and earning my own money. But, despite all my great ideas, I had never been able to bring them to reality. That is until I took BUS 102, Introduction to Entrepreneurship, at Özye¤in University. There I realized coming up with a good idea is just step 1; the key is making that idea actionable, and then preparing a business plan that shows how it will be done. I had a bright idea, and now I have a business plan (and the financing!) to make it happen. My name is Yusuf Karaca, and this is my story. Before I took BUS 102, I had a simple but interesting idea. For years in Turkey, simit (a savory roll covered with sesame seeds) vendors would sell white cheese alongside the simits on their carts. However, I would ask myself, “where are the olives?” Where are those small black fruits, present on every Turkish breakfast table, one of the most famous products of our country? Consumption of simits and olives truly belong together; the issue was how to bring them together to be sold on that simit cart. So, I conceived of a simple but elegant package containing six of the best quality olives you can find. Attached on the side would be a toothpick. And I thought of offering different varieties – with pits and without; different sauces like an herbal blend and hot and spicy; we could even have green vs. black olives. I found my bright idea, but obviously the bigger problem was finding the financing. While taking BUS 102, I understand that I wouldn’t get anywhere without a 2030 page professional business plan. Thus, in the class, for two months, I worked with my group members to devise a solid business plan. Taking advantage of the university’s electronic databases, we researched and evaluated all the topics including a financial analysis, market share, production stages, and profit margins. The more we delved into the topic, the more this potential market shone forth. No longer was our goal limited to simit sellers; there were also simit cafes, hotels, dormitories, and bus and airline companies. Basically, anywhere that served breakfast. My eyes were growing bright. At the end of the course, taking this business plan, I pitched the idea to a potential investor, and he said yes! Thus, along with two partners, I gave myself over to this business we called Zeytane. It was actually happening! Everything is ready now – the production area, the machines, the olives, the packages, the advertising. There’s a few more signatures, a few more documents to procure, and then it will all get going. My bright idea is becoming a big part of that to the support I received from OzU. a reality, and I owe This university didn’t make my dreams come true; they just enabled me, and encouraged me to make my dreams come true myself. I had a bright idea, and now I have a business to make it happen. 6 7 CURRICULUM ECTS TERM 2 ECTS History of Ideas / Civilizations I 6 History of Ideas / Civilizations II 6 Microeconomics 6 Macroeconomics 6 Calculus for Business I 6 Calculus for Business II 6 Introduction to Business I (Decision Making) 4 Introduction to Business II (Entrepreneurship) 4 English I (Sustainability) 4 English II (Business Ethics) 4 Turkish Language and Literature I 4 Turkish Language and Literature II 4 30 30 6 Operations 6 Financial Accounting 6 Finance 6 Probability for Business 6 Statistics for Business 6 Introduction to Social Sciences 6 Organizations 6 Introduction to Sectors I 2 Introduction to Sectors II 2 Principles of Atatürk and the History of the Turkish Revolution I 4 Principles of Atatürk and the History of the Turkish Revolution II 4 30 30 Managerial Accounting 6 International Business 6 Elective (Non-faculty) 6 Elective (Non-faculty) 6 Elective (Faculty) 6 Elective (Faculty) 6 Elective (Free) 6 Elective (Free) 6 Elective (Sectoral Solutions) 6 Elective (Sectoral Solutions) 6 30 ELECTIVES 30 MGMT 211 > Management Science MGMT 303 > Business Law MGMT 304 > Production and Service Management MGMT 403 > EU and Turkey: Trade and Politics MGMT 404 > Change Management Finance Marketing Management IE 362 > Risk Management FIN 401 > Financial Intermediation FIN 402 > Financial Modeling FIN 403 > Financial Statement Analysis FIN 404 > Financial Regulations MGMT 405 > Entrepreneurial Management FIN 405 > Real Estate Finance MGMT 406 > Human Resources Management FIN 407 > Money and Banking MGMT 407 > Managerial Economics FIN 409 > Capital Markets and Institutions MGMT 408 > SMEs and Cross-Border Ventures FIN 410 > International Finance MGMT 409 > Motivation and Leadership FIN 411 > Investment Analysis MGMT 410 > Auditing Technology & Innovation Management 6 Strategy 6 Elective (Free) 6 Elective (Free) 6 Area Elective (Major) 6 Area Elective (Major) 6 Area Elective (Major) 6 Area Elective (Major) 6 Elective (Sectoral Solutions) 6 Elective (Sectoral Solutions) 6 30 30 MGMT 411 > Management Information Systems MKTG 401 > Services Marketing MKTG 402 > Marketing Research MKTG 403 > Marketing Strategy MKTG 404 > Marketing Management MKTG 405 > Retail Management MKTG 406 > Advertising Management MKTG 407 > Consumer Behavior MKTG 408 > International Marketing Operations 4 TERM 1 Marketing 1 2 3 YEAR IE 325 > Simulation Modeling and Analysis IE 382 > Decision Analysis IE 341 > Estimation Methods IE 352 > Supply Chain Management IE 441 > Quality Management IE 372 > Production Planning and Scheduling OPER 402 > Service Operations Management OPER 404 > Operations Strategy OPER 409 > Revenue Management 8 FACULTY STORY STEVEN SEGGIE // Assistant Professor, Faculty of Business Would you rather be lied to or simply not told the whole truth? Now, from a business perspective, which brand of deception is worse for the company? This is just one of my research areas, examining the business-to-business relationships in the supply chain and the effects of opportunism and deception. My name is Steven Seggie, an Assistant Professor of Marketing in Özye¤in University’s Business Faculty, and this is my story. I decided to pursue a career in academia because I was attracted to the lifestyle. While doing my MBA at Sabancı University, I sat down with a professor and asked him what his job entailed. He told me about the research, the teaching, as well as the service component. The job description appealed to me – there was no boss, no one telling you what to do; you had the freedom to research any subject you found interesting; moreover, you got to meet with interesting people and travel to interesting places. So I applied to one PhD program, Michigan State, and, in 2007, received a PhD in Marketing with a minor in International Business. every student will become “ Not an entrepreneur but the curriculum is designed to awaken that entrepreneurial spirit...” Now, I still love the lifestyle, but being on the other side of the fence, I also love the opportunity to deal with realworld problems in the industry. There’s still so much that is undiscovered, so many issues that firms struggle through via trialand-error, and we get to approach these issues from an academic perspective. One of those issues I’ve been studying is opportunism. The market is an ugly place. Companies lie and cheat, break contracts, and engage in what we call “bad behavior”. Suppliers may send products late, or substitute an order with lower-quality merchandise, or cut corners on the production. How do companies deal with suppliers who are engaging in these practices? There are basically two types of ex post opportunism: active (direct lying, i.e. “yes, we sent the products”) or passive (not telling the whole truth, i.e. “I’ll have to get back to you on that”). We discovered that the passive form of opportunism was more harmful to the company in the long-run than the active form. When suppliers lie directly, there is a visceral reaction to the lie and the managers cut them off immediately. Meanwhile, with the passive deception, managers are more likely to give second or third chances, blaming it on misunderstanding or circumstances. It’s an emotional response. I’ve also studied how the prevalence of opportunism spans across cultural and national boundaries. As firms move into different institutional environments they engage in different cultures, different legal arenas, etc. In some countries this type of behavior is more acceptable, or vice versa. We discovered that most multinationals tended to regress toward the mean in these situations i.e. if the culture was more opportunistic, the firm would become more opportunistic in that environment. Being at OzU, with mutual importance given to research and teaching, has allowed me to express myself fully as an academic. This is truly a place of academic learning and open debate. Students and faculty alike are encouraged to voice their opinions and their criticisms, and they are taken into consideration to build a better institution. I believe this is derived from the concept of “junior partners” (the title given to our students by the rector) and the strong focus on entrepreneurship. From the onset, the university has emphasized getting students involved in entrepreneurship. Not every student will become an entrepreneur but the curriculum is designed to awaken that entrepreneurial spirit, and, for those that are excited by the prospects, provide guidance as well as legal and financial support to get those nascent ideas off the ground. Supported by arguably the best or second best business faculty in the country, that is what sets OzU apart from other business programs in the region. Some of the journals in which Assistant Prof. Steven Seggie’s scholarly work appears include the Journal of Marketing, the Journal of Product and Innovation Management, and the International Marketing Review. He has been awarded the Article of the Year Award from the International Marketing Review (2009), Stanley C. Hollander Teaching Excellence Award, Michigan State University (2006), and AMA Sheth Doctoral Consortium Fellow, University of Maryland (2006). Oh, and don’t worry, I’m not lying to you. STEVEN SEGGIE // Assistant Professor, Faculty of Business 9 10 11 ÖZYEĞİN UNIVERSITY BUSINESS PROGRAMS Master in BUSINESS ADMINISTRATION (MBA) Özye¤in University Graduate School of Business (OzU GSB) aspires to be the best business school in Turkey and the region through its outstanding international faculty and students, diverse graduate programs, dual degree and exchange programs with other leading business schools worldwide, and close working relationships with global business enterprises. Global Perspective: Case studies of global companies and international experience of world-class faculty, guest speakers, and classmates with diverse backgrounds International Engagement: Faculty with PhDs from top-tier research universities engaging in a spectrum of research, teaching, and consulting activities worldwide; international internships and exchange programs with leading graduate business schools Innovation and Entrepreneurship: School-wide entrepreneurial climate towards a better understanding of the development, governance, profitability, and sustainability of new businesses; support from the Center for Entrepreneurship (CfE), which unites experienced entrepreneurs and students to discuss business ideas Leadership and Interpersonal Skills: ACADEMIC PROGRAM 21 MONTH Daytime MBA for full-time students 28 MONTH Evening MBA for working professionals The curriculum of both programs comprises of 13 required core courses to provide a strong analytical foundation and 21 electives to allow participants to construct a program tailored to their individual goals and interests. Both programs entail a Capstone Project to apply many of the concepts and skills gained in the program. Various tracks (concentrations) are offered to allow participants to prepare for specific careers or industries. Integrated courses that emphasize effective teamwork, oral and written communication, leadership skills, and ethics; leadership speaker series that brings corporate executives and students together to exchange experiences and perspectives CORPORATE PARTNERSHIPS: PriceWaterhouseCoopers: developing the employability competencies of our graduates FranklinCovey: providing training to increase the leadership and strategy execution skills of our graduates 12 13 STUDENT STORY “ OLENA SVATKO // 1st year MBA Student work experience and books were just not enough and I set out to explore the possibility of an MBA.” OLENA SVATKO 1st year MBA Student I believe that at some point in everyone’s life, we all realize we need a change. That’s where I was last spring. I wanted to be free, to take a giant step out into this big, grand world of ours. I needed a change, so now, well, I’m here. There are still mornings I wake up, take a look around and wonder what I’m doing, but I wouldn’t trade this experience for anything. My name is Olena Svatko, and this is my story. My educational background is in philology - my parents wanted their youngest daughter to pursue a more “feminine” education. This was not by accident; my father is a musician who cultivated a love for music and arts in his children. After graduating, I started working as a consultant for a commercial real estate company. It was there, when I first opened the Certified Commercial Investment Member course book and tried to make sense of net values, yields and percentages, that I felt a draw into the practical side of business. However, at some point, work experience and books were just not enough and I set out to explore the possibility of an MBA. ’09, I visited the educational fair in Kiev in search of study abroad opportunities. I stopped by Özyeğin University’s booth and discovered the type of change I sought. So I took a risk, sent in my application, and leapt out into this brand new world. up and breathe in the new air. I make my way to the university, my second home, flowing into its multidimensional world: the tea lady surprising me with a cup of aromatic Turkish coffee, the sleepy students sitting in the cafeteria chatting with one another, my friends in the International Office where I work part-time. I feel happy. Then in the evening it starts, time for another MBA class. I step into our auditorium with a terrific view of the Istanbul skyline and congregate with my classmates. Kemal always comes up to me and makes me laugh so hard my face hurts. Then Prof. Jacques Couvas arrives and we discuss the video from the last lecture with a presentation of the Power of Persuasion by world famous psychologist Dr. Robert Cialdini. The major educational difference I see at this university is that there is no cutting corners. You must be involved in the studies of each lesson; you must be proactive, take initiative and be responsible. You must live out what you learn as taught in the Effective Individuals course within the leadership program by FranklinCovey. Overall, I believe an Oz-MBA is an outstanding experience. It gives you a sense of the real business world, challenges the way you look at business problems, equips you to analyze business cases on a multi-dimensional It is a perfect mixture of experience and backgrounds in my classmates and OzU professors, and I feel lucky to level and encourages you to devise fresh business ideas. be here working together, learning together with them. I wanted a change, but I’ve truly gotten so much more. 14 15 YEAR 1 MBA CURRICULUM Module 1 Introduction to General Management Management Communications Managerial Statistics Module 2 Managing & Leading Organizations Financial Accounting Macroeconomics for the Global Economy Elective Module 3 Operations Management Managerial Accounting & Control Data, Models and Decisions Marketing Management Corporate Finance Elective Elective Elective YEAR 2 Summer Module 4 Mini-Module 1 Elective Mini-Module 2 Elective Module 5 Strategy Module 6 Elective Elective Elective Elective Elective Ethics MBA ELECTIVES > Cost Accounting > Investments > Cost Management Systems > International Financial Management > Strategic Cost & Performance Management > Options > Financial Reporting and Analysis > Real Estate Finance & Investment > Business Valuation > Corporate Governance > Financial Statement Analysis > Industry & Competitive Analysis > Mergers & Acquisitions > Managing Risk > Technology Entrepreneurship > Information Technology for Managers > Product Innovation > E-Commerce Elective > Information Technologies for Manufacturing Strategies > Family Firms Elective > Strategic Brand Management > Market Research Module 7 Module 8 Elective Elective Elective Elective Elective Elective Elective Elective > Strategic Human Resource Management > Applied Corporate Finance > Corporate Restructurings > Supply Chain Design and Management > Influencing Consumer Behavior > Retailing Strategy > Power and Politics > Marketing > Advertising Planning > Entrepreneurial Finance & Venture Capital > Manufacturing Planning & Control > Operations Strategy > Quality Management > Project Management > Growth through Globalization > Introduction to European Union Organizations and Law > Corporate Social Responsibility as a Competitive Strategy > Corporate Governance in the U.S., European Union, and Turkey > E-Strategy for Marketing > Strategic Management for Non-Governmental Organizations > Services Marketing > Consulting Skills and Frameworks > B-B Marketing > Public Affairs Strategy: Lobbying and Advocacy in Dealing with National and Transnational Agencies > Pricing > Bank Management 16 17 FACULTY STORY MELTEM DENİZEL // Professor, Joint Appointment in the Faculties of Business Some of the journals in which Prof. Meltem Denizel’s scholarly work appears include: Operations Research, Production and Operations Management, Naval Research Logistics, European Journal of Operational Research. She has been awarded the Fulbright Senior Research Scholarship (Aug. 07 – Jan. 08), and the 2008 Wickham Skinner Best Unpublished Paper Award First Prize, “Multi-Period Remanufacturing Planning with Uncertain Quality of Inputs” (with M. Ferguson and G. Souza). and Engineering Why on earth would someone want to study operations management? That’s a good question. For me, I simply love the math. I love digging my hands into a real-world situation and then building a mathematical representation of it. It is grasping the complex decision problems that occur in these environments then trying to illustrate those real-world relationships using the language of mathematics. But operations management is not about math, it is mostly about using scarce resources in a sustainable way which is deeply critical in our times. My name is Meltem Denizel, a Professor of Operations Management at Özye¤in University, and this is my story. The term ‘operations’ or ‘operations management’ is recent. When I got into the field, it was called production, and the word had a lure. I valued production and I still do, producing knowledge, art, goods, services all sounded very exciting to me. It goes back to my Literature professor in high school who took an interest in several of us seniors as we were making choices that would shape the rest of our lives. I respected his views but, much to his chagrin, I chose Industrial Engineering instead of Literature. Why? Because, I liked the idea of engineering “things”, but not buildings, or machines, or electronic devices. I thought I could engineer industries which are production systems. When I told this to my professor he seemed so disappointed and said “What, on earth, are you going to do in factories?” Then, I told him that I would become an academic to please him, and it really happened. I studied Industrial Engineering at Middle East Technical University (METU), liked the environment it offered so much I decided to continue and pursue my graduate studies there. After my MSc, I accepted an offer from the University of Florida (UF) to complete my PhD in Decision & Information Science, I taught in METU and in Italy before I held a position back at UF. Then, I was contacted by the founding dean of the business school of, at the time, the newly-established Sabancı University, to help direct the MBA and Executive Education programs. “work better ” The goal is to make those processes using less time, less resources, and less stress on the employees. MELTEM DENİZEL // Professor, Joint Appointment in the Faculties of Business and Engineering Since I began more than 25 years ago, this field known as production has expanded to include operational decisions within the service industry, using the same theoretical models to improve service sector-related decision making. To avoid confusion with manufacturing, the name was changed to operations. Operations Management includes two main elements: the product (what are you going to produce?) and the process (how are you going to produce it?). The goal is to make those processes work better using less time, less resources, and less stress on the employees. Now recently, a new field of research in Operations has opened up, Product Recovery, adding one more question: how are you going to reclaim the waste once the useful life of a product is finished? In the past, Operations Management would extend to the point where the product is handed over to the customer. Perhaps there would be some concern with after-sales service, but that was it. Now, with increased emphasis on the environment and environmental impact of our products, governments and producers alike have started to consider the entire life-cycle of a product. Specifically, my research has focused on Product Recovery in reference to electronics. Consider a computer, which has a life span of 2-3 years. Then they are thrown away. Now they are piling up in landfills, piles and piles of out-dated electronics, taking up space and polluting the environment. There has to be a better way. So we are trying to find the best, most efficient way to ‘close the loop’ on electronics manufacturing in a way that will make sense for all the stakeholders – producers, consumers, governments and the environment. In addition to research, I’m teaching Data, Decisions and Models for the Özyeğin MBA Program. Next year, I’ll also be teaching Operations Management and Supply Chain Management at the MBA level. One of the things I really enjoy about teaching MBAs is that you learn a lot from them. They bring their experiences from work, their problems and their solutions, into the classroom, and we get to apply these highlevel theories to precise situations. This is what we mean by producing creative, original, useful and applicable knowledge, students and professors together, in the Oz-MBA. So why study operations management? I’ll go ahead and let you answer that. 18 19 BUSINESS FACULTY LISTING Name Rank Ph.D. From Year Area Erhan Erkut Professor University of Florida 1986 Operations Celal Aksu Professor Syracuse University 1987 Accounting Meltem Denizel Professor University of Florida 1993 Operations Esra Gençtürk Professor University of Minnesota 1990 Marketing Volkan Muslu Visiting Prof. MIT Sloan 2005 Accounting Koen Pauwels Assoc. Prof. University of California, Los Angeles 2001 Marketing Elif Akçal› Assoc. Prof. Purdue University 2001 Operations Münir Tolga Akçura Assoc. Prof. Carnegie Mellon University 2000 Marketing Steven Head Seggie Assist. Prof. Michigan State University 2007 Marketing Tu¤ba Çay›rl› Assist. Prof. City University of New York 2004 Operations Emrah fiener Assist. Prof. Imperial College London 2006 Finance Zeynep Akflehirli Assist. Prof. University of California, Los Angeles 2003 Management Mustafa Ça¤layan Assist. Prof. City University of New York 2000 Finance Kemal Saatçio¤lu Assist. Prof. University of Texas at Austin 2002 Finance Erik den Hartigh Assist. Prof. Erasmus University 2005 Management Kutsal Do¤an Assist. Prof. University of Florida 2002 Inform. Systems Pelin Atahan Assist. Prof. University of Texas at Dallas 2009 MIS ‹rem Demirkan Assist. Prof. University of Texas at Dallas 2007 Management Melda Örmeci Mato¤lu Assist. Prof. Georgia Institute of Technology 2006 Operations Volkan Kayaçetin Assist. Prof. University of Alberta 2009 Finance Ali Beba Clinical Prof. Tulsa University 1976 Entrepreneurship Selcen Aykaç Post. Doc. Istanbul Technical University 2007 Marketing Ahmet Murat Fifl Post. Doc. Sabancı University 2009 Entrepreneurship Karanfil Soyhun Instructor University of Rochester 1999 Philosophy Emre Deliveli Instructor Harvard University 2005 Economics Anjariitta Rantanen Instructor Columbia University LLM Business Law Jason Lau Instructor Bilkent University MBA Finance Jacques Couvas Instructor University of Leicester LLM Management Marco Protano Instructor University of Virginia, Darden School MBA Marketing Aylin Özkaya Instructor Boğaziçi University BA, CA Accounting Sina Erdal Instructor Boston College abd* Finance Suresh Gunaratnam Instructor Yeditepe University abd* Leadership Ulvi Sami Instructor Imperial College MBA Management *all but dissertation Undergraduate Engineering PROGRAMS Istanbu 2 engineering DEAN’S MESSAGE 3 UNDERGRADUATE ENGINEERING In countries where there is a strong original technology heritage, the biggest driver for high-tech growth is technology start-ups. Generally speaking, these start-ups are founded by young, energetic, top-notch graduates of the best engineering schools. Bachelor of Science in ELECTRICAL & ELECTRONICS ENGINEERING They are able to transform technological The mission of the Electrical Engineering (EE) development into products and companies undergraduate program at Özye¤in University (OzU) is to educate and graduate students who will be that benefit themselves and their country, and among the most sought after electrical engineers in they create exciting, new jobs for engineers. the global marketplace, the most wanted graduate We prepare our graduates to be amongst students, or thriving entrepreneurs. the forerunners of such engineers. Undergraduate EE students build a strong foundation Prof. Reha Civanlar in basic sciences and computing along with a broad Dean Faculty of Engineering knowledge of EE. They have the choice to specialize in a selected area or cover a larger selection of topics extending to interdisciplinary fields. They also gain practical experience through laboratory work, summer internships, and senior design projects. Acquiring excellent communication skills and a keen understanding of business are also integral parts of our EE program. ACADEMIC PROGRAM YEAR 1 Necessary foundations in mathematics, physics, and computing; business awareness through entrepreneurship courses; introduction to EE YEAR 2 Mathematical skills and foundations of EE; basics of electrical circuits, signals, systems, digital design, electromagnetics, and related lab work; introduction to industry sectors Summer Internship YEAR 3 Elective courses ranging from microprocessors, computer and communications networks to digital and wireless communications; compulsory courses on electronics and signal processing Summer Internship YEAR 4 Advanced EE electives; a two- semester design course to conceive and develop an engineering project which may lead to forming a high-tech start-up company TRACKS SIGNAL PROCESSING COMMUNICATION NETWORKING INTEGRATED SYSTEMS OzU EE faculty’s research strengths include: telecommunications and networking; speech, image and video applications, especially media processing and delivery; computing technologies, digital design, microprocessors, robotics and AI; and electronics 4 STUDENT STORY 5 CEM ARSLAN // Freshman EE Student “Work Hard, Play Hard... and make sure to have plenty of laughs as you’re doing both.” “ I had always imagined professors to be these aloof, wizened old men you could never approach. At OzU all my preconceptions are being changed...” That is precisely how I would sum up my first semester as a freshman student in Özye¤in University’s Electrical and Electronics Engineering bachelor’s degree program. What sets us apart is two-fold: Our rigorous academic program as well as the laughs… My name is Cem Arslan, and this is my story. In the first semester in the engineering faculty, we are just a small class, and it’s like we are taking private lessons. The current small size of our university and the small number of students may seem like a disadvantage from the outside, but as you get inside our world, you realize that it is not so at all. Consider this: one day at OzU, you can share a breakfast of American jelly beans with a professor who has just returned from a trip to the US. In another class, you can witness a foreign professor belt out a cry of “BooooZaaaa” to illustrate an example of breakeven points for a boza (a fermented millet drink) seller. Or, in the late hours, you can run across a professor in the corridor who points to the bathroom door and says, “Friends, please be quiet! We will be doing some research here,” thus followed by an eruption of laughter. I had always imagined professors to be these aloof, wizened old men you could never approach. At OzU, all my preconceptions are being changed, my expectations being challenged. Every university claims to have an ‘open door’ policy but OzU is a place where you can literally go up to the 3rd floor, the floor where all the faculty and even the rector resides, anytime and get answers to your questions or just sit and chat. It’s only my first semester, but I’ve already seen what a big impact those ‘chats’ are having on my life. Step into one professor’s office and start speaking in Stanford University jargon; step into another professor’s office and flow with Georgia Tech lingo. This is the academic strength of the faculty; this is the diversity that you get to live and learn in every single day. So is this university all about fun and laughs? Of course not! CEM ARSLAN // Freshman EE Student The level of academic quality is never in question. Basically, this is a place where you will work harder than you’ve ever worked before, but I guarantee you’ll enjoy every minute of it. Don’t miss out! 6 CURRICULUM 1 2 3 YEAR 4 TERM 1 ECTS TERM 2 ECTS Computer Programming 6 Engineering Computation 6 Physics I 6 Physics II 6 Calculus for Engineering I 6 Calculus for Engineering II 6 Introduction to Business I (Decision Making) 4 Introduction to Business II (Entrepreneurship) 4 English I (Sustainability) 4 English II (Ethics) 4 Turkish Language and Literature I 4 Turkish Language and Literature II 4 30 30 Linear Algebra 5 Differential Equations 5 Probabilistic Systems Analysis 5 Object Oriented Programming 5 Digital Systems 6 Circuit Analysis 6 Signals and Systems 6 Electromagnetics 6 Economics for Engineering 6 Applied Statistics 6 Introduction to Sectors I 2 Introduction to Sectors II 2 30 30 Electronic Circuits and Devices 6 Digital Signal Processing 6 Technical Presentation 2 Technical Writing 2 Introduction to Social Science 6 Elective (Sectoral Solutions or Certificate) 4 Elective (Engineering) 6 Elective (Engineering) 6 Elective (Engineering) 6 Elective (Engineering) 6 Summer Training I 4 Elective (Social Sciences) 6 30 30 ELECTIVES EE 321 > Microprocessors EE 461 > Computer Architectures EE 341 > Principles of Communication Systems EE 462 > VLSI Design EE 362 > Digital Electronics EE 463 > Semi-Conductor Devices EE 421 > Digital Image Processing EE 465 > MEMS EE 422 > Digital Video Processing EE 481 > Microwaves EE 423 > Computer Graphics EE 482 > Microwave Engineering EE 424 > Digital Speech Processing EE 483 > Antennas EE Design I 6 EE Design II 6 Principles of Atatürk and the History of the Turkish Revolution I 4 4 Principles of Atatürk and the History of the Turkish Revolution II 4 4 Elective (Non-Engineering) 6 Elective (Non-Engineering) 6 EE 443 > Digital Communication EE 484 > Optical Fiber Communication Elective (Engineering) 6 Elective (Engineering) 6 EE 444 > Wireless Communication EE 491 > Linear Control Systems Elective (Engineering) 6 Elective (Sectoral Solutions or Certificate) 6 EE 446 > Data Communication EE 492 > Non-Linear Control Summer Training II 2 Summer Training III 2 EE 447 > Computer Networks EE 494 > Linear Systems 30 EE 448 > Sensor Networks 30 7 8 FACULTY STORY ALİ ÖZER ERCAN // Assistant Professor, Faculty of Engineering Welcome to the world of augmented The field of augmented reality is just one of the research areas that OzU Electrical Engineering Assistant Professor Ali Özer Ercan is working on currently together with another OzU EE Professor Tanju Erdem. Unlike virtual reality, augmented reality seeks to interactively blend the actual world (your house) with a virtual world (the dinosaur). Dr. Erdem and Dr. Ercan are developing head-tracking algorithms for these applications using cameras and other sensors. This is the type of research being conducted at OzU EE, and this is Dr. Ercan’s story: “Starting in middle school I was always drawn to science, then more specifically to physics during high school. There was something about circuits, electromagnetics, and other electrical stuff that gave me a rush, so electrical engineering seemed a good match for my interests. At first I was primarily interested in the hardware side of EE with one of my first projects being the design of a high-speed digital camera system. However, after a few years at Stanford University, I got involved with a project in the field of camera networks, which combined bits of the imaging world with networking. Camera networks have lots of applications in the world of security, surveillance, health monitoring (i.e. such as those in intensive care), traffic or even wildlife monitoring. I took a strong interest in the field of object tracking with cameras as well as the dynamic selection of camera subsets, i.e. turning cameras on and off dynamically for when they are needed in order to conserve battery power. This helped move me from a more hardware focus in EE to a more theoretical approach; in fact, this eventually became the topic for my PhD. After graduating from Stanford, I went to work for the Berkeley Wireless Research Center at the University of California at Berkeley, where I got involved in the “Connectivity Brokerage” project. In this project, we set out to design software architectures to allow different heterogeneous wireless technologies – such as Wi-Fi, Bluetooth, ZigBee, etc. – to collaborate. reality. You are standing inside your house. You look around; everything appears normal. Then you are handed a piece of headgear, VR Rider-esque. You put it on, expecting to enter into an alternate reality, but all you see is your house again; everything appears normal. You give the headgear a slight slap on the side, wondering if perhaps you forgot to hit the on button. Then, suddenly a dinosaur comes crashing through your front window. With the recent growth in wireless communications technology, efficient use of resources such as energy and bandwidth (the range of frequencies that one is allowed to send out radio waves) has become essential. However, different interfering technologies cannot collaborate actively for this purpose today; at best, they employ algorithms to reactively co- we are trying to bridge these technologies, provide some means of collaboration and information sharing between them, so that they can collectively come up with more exist with each other. Thus, efficient solutions for their communication parameters. This project is still in its early stages, and I’ll be working extensively with Berkeley on it while here at OzU. Overall, I consider it a great opportunity to be working here at OzU. With top quality people in place across all academic and administrative positions, as well as an inspiring vision of becoming an innovation university, this is an institution that is going places. At the faculty level, I see excellent researchers coming from top universities, all of them experts in their fields, with whom I can collaborate. In terms of education, the EE program at OzU is very good, starting with top professors to a solid curriculum and program structure that will truly make our graduates on par with graduates from top universities and top programs in the US. In fact, I really believe that in a few years’ time OzU will be a world-recognized university both from a research as well as an education standpoint.” Assistant Prof. Ali Özer Ercan’s scholarly work has appeared in the conference proceedings of DySPAN (IEEE International Dynamic Spectrum Access Networks Symposium), IPSN (ACM/IEEE International Conference on Information Processing in Sensor Networks) and DCOSS (IEEE International Conference on Distributed Computing in Sensor Systems). He has been recently awarded an FP7 Marie Curie International Reintegration Grant for his research project titled “Connectivity Brokerage for Collaborative Optimization Heterogeneous Wireless Networks”. ALİ ÖZER ERCAN // Assistant Professor, Faculty of Engineering 9 10 11 UNDERGRADUATE ENGINEERING Bachelor of Science in INDUSTRIAL ENGINEERING The undergraduate Industrial Engineering (IE) program covers basic mathematics, physics, computer programming, probability, statistics, and advanced courses in deterministic and stochastic operational research techniques, simulation, quality control techniques as well as finance, supply chain, decision support systems and service production processes. ACADEMIC PROGRAM YEAR YEAR 1 Necessary foundations in mathematics, physics, and computing; business awareness through entrepreneurship courses; introduction to IE 2 Mathematical skills and foundations of IE; basics of engineering economy, manufacturing and service operations management, probability theory, statistics, and operations research; introduction to industry sectors Summer Internship YEAR 3 Elective courses to acquire in-depth information on a variety of specialization tracks Summer Internship YEAR 4 Advanced IE electives; a two-semester design course applying principles and knowledge acquired through the curriculum to analyze and solve an actual industrial problem TRACKS FINANCE DECISION SUPPORT SYSTEMS TRANSPORTATION & LOGISTICS MANUFACTURING & SERVICE OPERATIONS MANAGEMENT Optimization serves as the technical backbone of all four specialization tracks: it is one of the OzU IE faculty’s strongest areas of expertise, with worldwide recognition in areas such as logistics, game theory, airline operations, and global (nonlinear) optimization. 12 13 STUDENT STORY SUAY KANKO // Freshman IE Student ‘open-door’ policy I’m first; ok, one of the first. I’m in the first class of the Industrial Engineering undergraduate program at OzU, part of a small group that placed out of the English Preparatory Program to start in the faculty, which shows just how tough the English standards are. It’s not easy being the first, carrying the responsibility, paving a new road, but I couldn’t have imagined a better environment in which to take on that challenge. My name is Suay Kanko, and this is my story. In the first year, all the engineering students, from both Electrical & Electronics Engineering as well as Industrial Engineering, share the same core classes – physics, calculus, computer science, etc. Additionally, we take a few classes together with the Business students, including Introduction to Business. I know that the opportunity to gain a cross-disciplinary foundation will serve us well in our future careers. The classes are all interesting and fun, and we enjoy a close, casual relationship with our professors. This particular moment from our physics class comes to mind. Normally, cell phones should be turned off, but forgetfulness can often be a source of spontaneous comedy. That day, a friend’s cell phone rang, saying, “Excuse me boss, you have a text message.” Our professor, Güray Erkol, turned to look back at us, a single-eyebrow raised in suspicion, scanning the probable suspects; then in slow-motion his head swiveled back to face the board. We sat frozen to our chairs in fear, wondering how he would respond to this forbidden intrusion. Finally, unable to contain it any longer, our professor burst out laughing. Laughing! At that moment, the entire class erupted in laughter as well. Then there is our beloved Computer Science Professor Ismail Arı, who brought back all the way from America candy that he called the “food of the future”. We all sat around in the middle of class, gobbling these bits of color and sugar and wildly different tastes (a.k.a. jelly beans) and remarking about what a delicious place the future must be. the defining characteristic of OzU is the accessibility of the faculty, this ‘open-door’ policy. We all have those moments when you say, “If only there was someone I feel Then there is our beloved Computer Science Professor Ismail Arı, who brought back all the way from America candy that he called the “food of the future”. We all sat around in the middle of class, gobbling these bits of color and sugar and wildly different tastes (a.k.a. jelly beans) and remarking about what a delicious place the future must be. SUAY KANKO Freshman IE Student here to help, someone I can ask this question to…” It is those moments that our professors are always ready to step in, with our Rector, Professor Dr. Erhan Erkut, as the leading example. Just last week, a few of us sat down with the Rector at lunch in the cafeteria and had an informal chat about the campus. The Rector sat down with us, ate with us, listened to our concerns, and offered feedback. At how many universities can you do that? Yes, the work at OzU can be overwhelming at times; the series of exams seems to never end; there always seems to be more to read, more to learn, more to study. But, if I really ask myself, I know I made the right choice. I chose OzU aspects are all a bonus. because of its high quality of education; the fun Plus, I get to be first. 14 15 CURRICULUM 1 2 3 YEAR 4 TERM 1 ECTS TERM 2 ECTS ELECTIVES Computer Programming 6 Computational Methods for IE 6 IE 341 > Estimation Methods IE 363 > Quantitative Finance I Physics I 6 Physics II 6 IE 342 > Mathematical Programming IE 364 > Quantitative Finance II Calculus for Engineering I 6 Calculus for Engineering II 6 IE 351 > IE 371 > Introduction to Business I (Decision Making) 4 Introduction to Business II (Entrepreneurship) 4 Design & Operation of Transportation Networks Lean Service & Manufacturing Systems English I (Sustainability) 4 English II (Ethics) 4 IE 352 > Supply Chain Management IE 372 > Production Planning & Scheduling Turkish Language and Literature I 4 Turkish Language and Literature II 4 IE 353 > Supply Chain Models IE 373 > Service Systems Management IE 354 > Advanced Inventory Models IE 381 > Data Mining IE 355 > Logistics Management IE 382 > Decision Analysis 30 30 Linear Algebra 5 Manufacturing & Service Operations Mgmt 6 IE 361 > Optimization Models in Finance IE 383 > Decision Support Systems Probabilistic Systems Analysis 5 Operations Research I 6 IE 362 > Risk Management IE 384 > Information Systems Engineering Economics and Cost Analysis 6 Elective (Engineering) 6 Elective (Free) 6 Summer Training I 2 Economics for Engineering 6 Applied Statistics 6 Introduction to Sectors I 2 Introduction to Sectors II 2 Technical Writing 2 30 Operations Research II 6 Introduction to Social Sciences 6 Elective (Engineering) 6 Elective (Engineering) 6 Elective (non-Engineering) 6 30 Simulation Modelling and Analysis 6 Elective (Engineering) 6 Elective (Engineering) 4 Elective (Social Sciences) 6 Elective (Sectoral Solutions or Certificate) 6 Summer Training II 2 30 30 IE Design I 6 IE Design II 6 Principles of Atatürk and the History of the Turkish Revolution I 4 4 Principles of Atatürk and the History of the Turkish Revolution II 4 4 Technical Presentation 2 Elective (Engineering) 6 Project Management 6 Elective (Engineering) 6 Elective (Engineering) 6 Elective (Sectoral Solutions or Certificate) 6 Elective (Engineering) 6 Summer Training III 2 30 30 16 17 FACULTY STORY ELİF AKÇALI // Visiting Associate Professor, Joint Appointment in the Faculties “I love teaching at a university which fosters creative teaching methods, encouraging students to think, to work hard, and to create a value for themselves and society.” of Business and Engineering I wish I could say, “I was a child prodigy who was drawn to math and science,” or “I always knew that I wanted to be an engineer.” Rather, starting from the age of 4, I simply loved playing the piano. I was even urged to attend the State Conservatory to study piano. However, in the summer of 1983, while running around in open fields and swimming in the Marmara Sea, I learned that the Conservatory’s entrance exam would be given in Ankara during the middle of the summer. The sounds of waves lapping on the shore, birds flapping in the morning air, and the breeze rushing through the grass called to me more than any white or black keys, so I refused to go. That one, spur-of-the-moment decision on a hot summer day changed my life forever. My name is Dr. Elif Akçalı, and this is my story. My father and brother are power systems electrical engineers. I wanted to be one of the boys, so I pursued a B.Sc. degree in IE from Middle East Technical University (METU) in 1994. One thing led to the next, and I received an M.Sc. in Industrial Engineering (1996), then a Ph.D. in Industrial Engineering from Purdue University (2001). My dissertation topic was the planning and control of manufacturing operations in the semiconductor industry. Graduating from Purdue, I took an Assistant Professor position in the Industrial & Systems Engineering Department at the University of Florida. As much as I enjoyed the academic environment (“Go Gators!”), I began to question the utility of my research, my contribution to society. All my work was designed to increase corporate profits by increasing efficiency. I wanted something more relevant, something with a broader impact on society. However, I remembered that little girl skipping along the shores of the Marmara. What could I do for her? In 2002, while listening to a senior researcher from General Motors (GM) R&D during a workshop, I wondered what they, as GM, did in terms of environmental initiatives. I spent a month at GM Tech Center in Warren, Michigan, and identified two important areas of research that pertain to the recycling of end-of-life vehicles and the remanufacturing of durable automotive parts. Thus, I got funding from GM R&D, supplemented by a Research Initiation Grant from the Society of Manufacturing Engineers. I am an engineer by training and an engineer at heart. However, working I realized that managers make the business decisions that influence the environment, not the engineers. Moreover, in order at GM, to help companies reduce their environmental footprint, I had to seduce them with the financial benefits associated with environmental initiatives. Hence, I wanted to participate in the education of future managers and instill in them awareness for the environment. Along these lines, I joined OzU in September 2009 with a joint appointment in the Faculty of Business and the Faculty of Engineering. At OzU, I’ve been involved in designing the IE curriculum, an innovative one with courses that focus on up-and-coming industry sectors. IE students are thus empowered to take control of their education by making choices in industry sector and/or area specialization while being instilled with an awareness of ethics, sustainability and entrepreneurship. This semester, I also had the privilege of teaching Managerial Statistics in the MBA program and Probability for Business I love teaching at a university which fosters creative teaching methods, encouraging students to think, to work hard, and to create a value for themselves and society. On top of all this, I am involved in a research for the undergraduates. Some of the journals in which Associate Prof. Elif Akçalı’s scholarly work appears include: Journal of Operations Management, Production & Operations Management, and Naval Research Logistics. She has been awarded the Society of Manufacturing Engineers Outstanding Young Manufacturing Engineer Award. project investigating operational strategies to ensure the economic and environmental efficiency of recycling operations for end-of-life products. I wasn’t a math prodigy; I was just a little girl who loved to play the piano. So, to all those other little girls out there who are running in the fields and swimming in the sea, I dedicate my work to you. May you continue to enjoy the sounds of the waves, the birds, and the grass as I once did. ELİF AKÇALI Visiting Associate Professor, Joint Appointment in the Faculties of Business and Engineering 18 19 ENGINEERING FACULTY LISTING Name Rank Ph.D. From Year Field Reha Civanlar Professor North Carolina State University 1984 Electrical and Computer Engineering Meltem Denizel Professor University of Florida 1993 Decision and Information Sciences Erhan Erkut Professor University of Florida 1986 Industrial Engineering P›nar Mengüç Professor Purdue University 1985 Mechanical Engineering Tanju Erdem Professor University of Rochester 1990 Electrical Engineering fiirin Tekinay Professor George Mason University 1994 Electrical and Computer Engineering Mohamed Haouari Adjunct Professor Ecole Centrale de Paris 1991 Industrial Engineering Janos Pinter Assoc. Prof. Lomonosov University 1982 Stochastic Optimization O¤uz Sunay Assoc. Prof. Queen’s University 1996 Electrical and Computer Engineering Murat Uysal Assoc. Prof. Texas A&M University 2001 Electrical Engineering Elif Akçal› Visiting Assoc. Prof. Purdue University 2001 Industrial Engineering Rahmi Hezar Assist. Prof. Georgia Institute of Technology 2000 Electrical and Electronic Engineering Gül Bahar Bafl›m Do¤an Assist. Prof. University of Florida 2002 Materials Science and Engineering Ismail Ar› Assist. Prof. University of California at Santa Cruz 2004 Computer Science Cenk Demiro¤lu Assist. Prof. Georgia Institute of Technology 2005 Electrical and Electronic Engineering Güray Erkol Assist. Prof. Groningen University 2006 Physics Günefl Erdo¤an Assist. Prof. Bilkent University 2006 Industrial Engineering Ali Özer Ercan Assist. Prof. Stanford University 2007 Electrical Engineering Okan Örsan Özener Assist. Prof. Georgia Institute of Technology 2008 Industrial and Systems Engineering Erdal Bul¤an Assist. Prof. Tohoku University 2008 Nanomechanics T. Bar›fl Aktemur Assist. Prof. University of Illinois - UC 2009 Computer Science Hotel Undergraduate Management PROGRAM Istanbu 2 3 DIRECTOR’S MESSAGE OzU is the pinnacle of my career in tourism that I embarked upon as a high school student. I may be more knowledgeable and experienced now, but I’ve never lost that gung-ho, entrepreneurial spirit of my early years. In fact, my entrepreneurial spirit has only been strengthened together with OzU’s overall mission. Along with my colleagues, I am working towards Bachelor of Science in HOTEL MANAGEMENT establishing the first truly international hotel management program in Turkey with a diversity of international students and faculty members. Prior to the launch of the academic program, I initiated a cooperation agreement with Swissôtel Hotels & Resorts Worldwide. Furthermore, I headed the process that formed the program’s Advisory Board, which provides The undergraduate Hotel Management program valuable assistance in strategic decision-making and aims to educate future hospitality leaders to fill the guidance. gaps in this exciting, developing marketplace. So are you ready to make the leap? Consider upgrading We have formed a multimedia-based education yourself to a 5-star career via the OzU Hotel program that includes case studies, professional Management Program. hospitality software, laboratory studies to develop practical skills, interactive simulation programs, M. Teoman Alemdar projects, internships, electives and second foreign Director School of Applied Sciences Hotel Management Program languages such as Russian, Chinese, German or Spanish. Hands-On Training and Experience While studying, students also enjoy the benefit of working on sample hotel rooms and professionally designed front desk and reservation areas, serving at the practice restaurant and preparing food items in kitchens on the premises while developing environmentally sensitive and socially conscious values. Unique Protocol with Swissôtel Hotels & Resorts Ltd. As the first and only one in the world, a protocol signed between Özyeğin University (OzU) and Swissôtel Hotels & Resorts Ltd., established a unique collaboration which enables OzU Hotel Management students to complete their internships at Swissôtel hotels around the world and grants them job interviews upon graduation with Swissôtel hotels. TRACKS GOLF MANAGEMENT MARINA & YACHT OPERATIONS IN-FLIGHT FOOD MANAGEMENT SPA & WELLNESS OPERATIONS 4 5 HOTEL MANAGEMENT ADVISORY BOARD CURRICULUM Name Company / Association / Affiliation M. Teoman Alemdar Director, School of Applied Sciences / Hotel Management Program, Özye¤in University Hülya Aslantafl Former President of SKAL International Worldwide Robert Bosselman, Ph.D. Chair of Apparel, Educational Studies and Hospitality Management, Iowa State University Nazire Dedeman Ça¤atay High Advisory Council President, Dedeman Holding M. Talha Çamafl Former President of TÜRSAB & Owner of Visitur Naci Gedik COO, Polat Tourism & Hotel Management Korel Göymen, Ph.D. Former Undersecretary of Ministry of Tourism of Turkey, Faculty Member, FS&PS, Sabancı University Mehmet Gürs Istanbul Food and Beverage Group’s Owner Mohamed Hammam VP of Middle East / Africa, Gate Gourmet, Managing Director of Gate Gourmet / USAfi Turkey Tavit Köletavito¤lu Former President of TYD, Founder & President of Atlas Development Corp. R. Osman Serim Food & Beverage Consultant, Co-Founder of “Mutfak Dostları Derne¤i” Gerhard Struger General Manager, Swissôtel The Bosphorus Istanbul, Regional VP Turkey & Eastern Europe Swissôtel Hotels & Resorts Oktay Varlıer, Ph.D. Coordinator, Investments & Business, Martı Hotels & Marinas, Former President of TYD ELECTIVES HMAN 301 > Health Issues in Hotels HMAN 401 > Total Quality Management in Hotel Industry HMAN 302 > Behavior and Etiquette in Hospitality Industry HMAN 402 > Tourism Economics HMAN 303 > History of Beverage Culture HMAN 404 > Ethics in Hospitality Industry HMAN 304 > Entertainment in Resorts / Holiday Villages HMAN 405 > Architectural Trends in Hotel Industry HMAN 305 > Wine and Tasting HMAN 406 > EU and Turkish Tourism HMAN 306 > Club Management HMAN 407 > Hotel Feasibility HMAN 307 > Planning and Operation of Golf Courses HMAN 408 > Case Studies in Tourism Industry HMAN 308 > Ecotourism HMAN 309 > Strategic Marketing in Hotel Industry HMAN 409 > Comparative Research in Tourism and Hotel Management HMAN 310 > Hospitality and Nursing Home Management HMAN 410 > Debates on Tourism and Hotel Industries HMAN 403 > Restaurant Feasibility 1 2 3 YEAR 4 TERM 1 ECTS TERM 2 ECTS Introduction to Computers 5 Principles of Accounting 5 Applied Economics 6 Sociology 6 Tourism Industry 6 Food and Beverage Management 6 Second Foreign Language I 5 Second Foreign Language II 5 English I (Sustainability) 4 English II (Business Ethics) 4 Turkish Language and Literature I 4 Turkish Language and Literature II 4 30 30 Human Resources Management 5 International and Comparative Labor 5 Rooms Division Management 5 Hotel Marketing 5 Computer Applications in Hotels 5 Hotel Management 5 Nutrition, Hygiene and Safety 5 Food Production and Purchasing 5 4 Principles of Atatürk and the History of the Turkish Revolution II 4 Principles of Atatürk and the History of the Turkish Revolution I Summer Internship I 2 Second Foreign Language III 5 Second Foreign Language IV 5 29 Music 6 Hotel Managerial Accounting 6 Restaurant Management and Cost Analysis 6 Culinary World 6 Elective (Hotel & Tourism Management) 5 31 History of Art 6 Quantitative Decision Techniques 6 Sustainable Development for Hotels 6 Catering and MICE 6 Summer Internship II 2 Elective (Hotel & Tourism Management) 5 29 Finance 6 Legal Aspects of Lodging Operations 6 Service Process Design for Hotels 6 Hospitality Seminars 4 Elective (Hotel & Tourism Management) 5 Elective (Hotel & Tourism Management) 5 32 31 Leadership in the Hotel Industry 6 Applied Management in Hotels 6 Senior Project 6 Elective (Hotel & Tourism Management) 5 Elective (Hotel & Tourism Management) 5 28 6 FACULTY STORY M. TEOMAN ALEMDAR // Director, School of Applied Sciences and Hotel 7 Management Program “ So are you ready to make the leap? Consider upgrading yourself to a 5-star career via the OzU Hotel Management Program.” It all started with introducing French tourists to Turkey’s famous sites like Topkap› Palace, Cappadocia, Ephesus, etc. As a student of the French high school, Lycée de Galatasaray, I worked as an amateur tourist guide in order to travel, practice my French, learn more about French culture, and earn some pocket money in the summertime. That was it. And that’s how my career in tourism began. My name is M. Teoman Alemdar, the Director of the School of Applied Sciences and the Hotel Management program at OzU, and this is my story: After graduating from Galatasaray, I enrolled in the Prehistory and Archaeology program at the Faculty of Arts and Sciences of Istanbul University, thinking to broaden my knowledge of history and culture for these guided tours. However, I soon began to consider the flagship of the tourism sector, the hotel business. In 1976, I started working as a PBX Night Shift Operator at the Maçka Hotel in Istanbul. Later, I transferred to Hotel Etap Pullman, one of the three international hotels in Istanbul at the time, as a night auditor. I spent four years at the Hotel Etap, and although I was just a night auditor, my inquisitive mind constantly wrestled with ideas to improve the hotel, what more I could possibly learn and apply. This sort of questioning and applied thinking I adopted in my early years opened many doors in the long run and definitely shaped my vision and future. I remember one day, stopping by the general manager’s office, I noticed a journal called “Cornell Quarterly” on the desk. Curiosity grabbed me and I began to sift through it regularly, trying to understand the articles written on various aspects of tourism despite my limited English at the time. I began to see the field of hotel management beyond Turkey’s borders. Eventually, I decided to pursue a more professional, systematic education in the field of hotel management. In 1988, I earned a Bachelor of Science degree in Hospitality Management at Florida International University (FIU). I endeavored to integrate the theoretical knowledge with hands-on practice by working at various hotels in Florida, Throughout my studies at FIU in the USA, including the Sheraton Marina Hotel, Don Cesar Beach Resort, Holiday Inn Ft. Lauderdale and Sheraton Brickell Point. After FIU, I returned to Turkey and served as the General Manager of a newly established five star hotel, the Serapsu Beach Resort, in Antalya, helping host the first NATO conference in Turkey. After three years, I began to feel that I wanted to do more than just manage a great hotel; I wanted to help train the next generation of hotel professionals who will transform the hotel industry in Turkey and beyond. In 1991, I joined the academic ranks at Bilkent University’s School of Tourism and Hotel Management as an instructor, eventually becoming the department chairman in 1996, only to leave the position at the end of 2008 to join OzU and to establish Turkey’s first purely “hotel management” program. OzU is the pinnacle of my career in tourism that I embarked upon as a high school student. I may be more knowledgeable and experienced now, but I’ve never lost that gung-ho, entrepreneurial spirit of my early years. In fact, my entrepreneurial spirit has only been strengthened together with OzU’s overall mission. Along with my colleagues, I am working towards establishing the first truly international hotel management program in Turkey with a diversity of international students and faculty members. Prior to the launch of the academic program, I initiated a cooperation agreement with Swissôtel Hotels & Resorts Worldwide. Furthermore, I headed the process that formed the program’s Advisory Board, which provides valuable assistance in strategic decision-making and guidance. So are you ready to make the leap? Consider upgrading yourself to a 5-star career via the OzU Hotel Management Program. Research & CENTERS Istanbu 2 3 research VICE RECTOR’S MESSAGE Research@Özyeğin It is the primary job of a university to generate information – that is how human civilization has progressed. This lofty statement indeed captures why first generation universities were founded, and why universities still exist today come evolution or come revolution. Özyeğin University is a third generation university by revolution: we’re young and we’re bold in what we do to go beyond generating information - we put it at the service of society, we generate wealth, we reach out to more people, and we help create the knowledge society of the future. While our university is young, our faculty is experienced at what we want to achieve: beyond our prestigious publications, we have an impressive patent portfolio, and an unprecedented track record in research grants. A revolution for a university, in all its whirlwind energy, is easier to bring about than endure an evolution in some ways. One is the implementation of a system where basic and applied research do not sit at the opposite extremes of a one dimensional axis, rather, they together span a whole new and exciting new territory where new science and technology development facilitate tangible advances for the health, wealth, education, comfort, and happiness of society that preserve and improve our world. Another is the must-have means to this end; the ability to transcend disciplinary, cultural, sectoral, Research@Özyeğin’s Mission and Vision Statement and national boundaries to generate whatever multi-faceted, multi-use information to achieve the progress that goes down in history as a step for mankind. The research infrastructure at OzU has the footprint of a third generation university. A Sponsored Projects Office that looks after research grants and contracts, a Technology Office that transfers innovations and helps commercialize them, and a Legal Counsel to generate as high an impact as possible in terms of wealth and employment, are all in place at the highest possible executive level. the investment in research faculty and the expansion of research infrastructure, OzU will propagate the culture of a third generation university where students, both in-house and those we reach out to, are touched with that special sense of can-do, the spirit of entrepreneurialism, ethics, and sustainability. Discoveries and innovations are more work than simply good ideas. Good ideas are educated ones and the creativity to give life to educated ideas is more than what a third generation university teaches, it is an ethos that lives and breathes it. I’m proud to be the founding Vice Rector for Research and Technology of OzU, and thrilled with what we have geared up to do. Prof. Şirin Tekinay Vice Rector for Research and Technology As part of its social contract with society, the university is expected to generate scholarly research. Our academics serve not only as retailers, but also as producers of knowledge and information. Our faculty members are expected to conduct research that will expand the boundaries of scientific knowledge and allow us to gain further insight into the human condition and the universe. We value an environment of intellectual curiosity and scientific advancement, and we have high expectations for our scholarly work and its impact upon our stakeholders. We seek proficiency in the creation, development, and application of knowledge. In particular, we encourage research that fits well with our core values and chosen academic programs. Research collaborations with various stakeholders, such as businesses, governments, NGOs, and society at large, are strongly encouraged. Our goal is to tackle the most challenging issues facing our cities, country, and the world, and offer creative solutions for improvements. We wish to enhance economic growth by providing guidance and development to outside organizations and individuals. A significant portion of our research is, and increasingly will be, conducted in concert with our stakeholders. As a result, we expect that much of our research will be supported by foundations, research-granting agencies, and business organizations. It is also vital that our research has importance for practitioners and be regularly disseminated through discussions, publications, presentations, workshops, and executive education programs. Major research achievement is essential for the advancement of faculty from assistant to associate professor and from associate professor to professor in the global arena. Research is vital for our instruction, for our work with stakeholders, and for our ability to obtain externally funded resources needed to achieve our goals. All full-time continuing faculty members must excel in this area. Our goal is to be recognized as one of the top universities nationally and internationally, for research that offers solutions to critical problems, impacts other researchers, shapes practices, and spans boundaries. Our researchers will have the flexibility to translate the needs of our partners into research programs. We take a broad view to research output. While we value research creating an impact in the academic community through publications in well-respected international journals and conferences, as in every other world-class university, we also encourage scholarly output directed at impact and dissemination in the practice community, such as teaching cases, technical reports, monographs, books and book chapters, workshops and seminars. Furthermore, we value know-how and technology transfer and commercialization as evident in our planned support for patents, proof of concepts, prototypes, technology development activities, wealth generating mechanisms based on innovation such as startup companies, licensing and copyrights, etc. 4 5 Research@Özyeğin Research Interests in Electrical - Electronics Engineering Labs and research groups are the lifeblood of research at Özye¤in, where the goal for faculty, post-doctoral fellows, graduate students and undergraduate students is to jointly produce practically applicable research results that lead to high-quality publications, patents, and even high-tech start-up companies. The Electrical-Electronics program focuses on and excels at a selected set of research topics that are the most prominent technologies for modern electrical and electronics engineering. Telecommunications and networking are our strongest areas. There is a special emphasis on wireless communications addressing new services and next generation technologies. The area of speech, image and video, that is, media processing and delivery is another significant focus of expertise covering applications ranging from voice recognition to computer games. Computing technologies, including cloud computing, embedded systems, digital design, microprocessor applications, robotics and AI, and mixed-signal electronics are other areas of importance in Özye¤in Electrical and Electronics Engineering. Research Interests in Industrial Engineering We aim at both individual and interdisciplinary research to produce results that lead to important publications with significant business impact. In general, we analyze complex systems and develop abstract models of these systems for improving system performance from several engineering aspects. The faculty has a broad spectrum of interests, including but not limited to hazardous materials logistics, supply chain management, production planning and control, flexible manufacturing systems, optimal stochastic control, game theory, and exact and heuristic optimization methods. Optimization is one of our strongest areas of expertise, with worldwide recognition in areas such as Mathematical Modeling, Transportation Optimization, Emergency Medical Response Systems Analysis, Logistics Network Design, Coordination of Decentralized Systems, Global (Nonlinear) Optimization, and Metaheuristics. Our research is aimed to generate knowledge and disseminate findings to the real world. To that end, our faculty is actively involved in numerous government/industry sponsored projects. Our mission is to develop strong collaborative ties between university and industry to facilitate the commercial applications of the outcomes of our research to benefit the public. Research Interests in Business Administration Özye¤in University business faculty members conduct and publish research in traditional and emerging fields of business. Our faculty includes internationally known scholars and their research publications are primarily at top research outlets. We keep our touch with industry dynamics through many sponsored and co-developed research projects with our national and multinational partners all over the world. In accounting, main research interests include cost and performance management systems, accounting earnings and firm valuation, and forecasting. In addition to many traditional areas like portfolio and asset management, the finance faculty conducts cutting-edge research in financial computing and financial algorithm design and analysis. In the field of management information systems, research interests include economics of information goods and systems, strategic and economic issues in open source software, online personalization and knowledge discovery, social networks and pricing of digital content. Marketing research is one of OzU’s strengths. Return on marketing investment and long-term marketing productivity, how marketing actions affect company performance and marketing decision making over time, entry and penetration into foreign markets, international channels of distribution, scientometrics, database marketing, brand equity, private labels, and the effect of changing lifestyles through digitalization on consumer behavior are some of the current research topics. For the organizations and international management group, research projects encompass corporate strategy and strategic change, innovation strategy, innovation capacity and the productivity of innovation, innovation networks (business ecosystems) and network performance, organizational culture, social capital and network analysis. Entrepreneurship and innovation management are other important research streams. The operations management group is actively working on product recovery systems, sustainable operations, reverse supply chain management, manufacturing planning and control, inventory control, discrete and heuristic optimization, and healthcare applications of management science and appointment scheduling. 6 FACULTY STORY KOEN PAUWELS // Associate Professor, Faculty of Business Associate Prof. Koen Pauwels’s scholarly work has appeared in the Harvard Business Review, the Journal of Marketing, the Journal of Marketing Research, and the Marketing Science and Management Science, among others. He won the 2001 EMAC best paper award, the 2007 O’Dell award for the most influential paper in the Journal of Marketing Research, the 2008 Emerald Management Reviews Citation of Excellence, the 2009 Davidson award for the best paper in Journal of Retailing, and the 2009 Varadarajan Award for Early Career Contributions to Marketing Strategy Research. “ 7 we’ve determined leading indicators online that lead to purchase ” decisions I grew up wanting to be an explorer. As a kid, I loved pouring over maps, hiking through nature and playing with my compass; just like the mission in Star Trek, I wanted to explore strange new worlds, to seek out new life and new civilizations... but then I realized that all the new lands were explored, and I turned my attention to the new worlds of science. Today, as a marketing professor, I still feel a bit of that explorer in me. I get to peer into an industry and ask the hard questions, then go out and unearth the answers, to go where no marketing professor has ever gone before. One of the sectors I’ve really enjoyed exploring is the automobile industry, cars. Generally, most of the data available in marketing concerns frequently bought consumer goods – milk, soda, candy bars, etc. Cars are a bit different. Purchasing a car is not just about getting from point A to point B; consumers also consider image and prestige – who do I aspire to be? It’s both a rational and irrational decision. I did a study on American automobile manufacturers a few years ago, trying to understand the manufacturers’ stubborn focus on price discounts rather than more subjective purchase drivers. In our research we discovered that every year American manufacturers consistently had overly optimistic sales forecasts. Every year they would get very excited about their new line of cars, heavily discount their previous models to get rid of the excess and then count on selling the new line at maximum capacity to make up for the loss. They just didn’t take into account that competitors were doing exactly the same – and that the projected market share increases were therefore unrealistic. Indeed, every year, there would again be a glut of cars in the market that could only be sold via heavy discounts. It was a constant cycle and the market was always in disequilibrium. In summary, the downfall of Detroit can’t all be blamed on the UAW. Another area I enjoy delving into is the world of online media. In the past few years I’ve examined all the different online communication mediums, from basic websites and banner ads to MySpace, Facebook, and Twitter, with the question being, “what drives word-of-mouth on the internet?” These online social communities are all the rage these days, but how effective is it from a marketing standpoint? For example, does having lots of Facebook friends or fans actually lead to increased purchases? In our research, we saw that online and offline marketing channels had this mutual synergy. A brand typically needs to build a certain level of brand equity offline and then the jump can be made online, leading to increased brand awareness, clickthroughs, and purchases. The goal is to provide a wide variety of access points to your brand, then let people pick and choose the type of access that best fits them. In today’s advertising-saturated society, pouring loads of money into advertising doesn’t generate the same results as it used to. People watch less television, read fewer newspapers, interact less with the old advertising channels. Thus, to capture their companies need to generate chatter on the internet with something original and interesting. This is good news for attention, new businesses because you can generate the same buzz with a lot less capital. This is not so good news for old-style inflexible business behemoths. The creativity of the idea matters more than the budget behind it. The key is getting people to talk about your brand via blogs, postings, Facebook, etc. Currently, I’m working on several other projects that include predicting sales for a large car manufacturer and testing the effectiveness of Google adwords for a furniture company in the Netherlands. With the car manufacturer, we’ve determined leading indicators online that lead to purchase decisions. For example, by monitoring the online awareness, chatter and traffic on the car’s websites, we can get a sense of the feeling that potential consumers in the market have about the brand. Examining that chatter, we’ve determined there is a 6-8 day lag between spikes in discussion and an actual purchase decision, which can provide the manufacturer with a more accurate reading of sales projections over a much shorter time frame. As for the furniture retailer, we were asked to test the marketing return on all their marketing investment which included both online and offline channels. At the time, 90% of their marketing budget was spent on offline channels but Google adwords spending was increasing substantially, and they were suspicious of the actual impact. In our research we determined that actually, Google adwords was one of their most effective channels, helping deliver potential corporate customers through the ‘obtaining information’ to ‘getting price quotes’ to ‘making a purchase decision’ stages. We took these results to the company and convinced them do a test on our findings – in certain cities, cut 80% of the offline marketing and focus on the online channels, specifically Google adwords. It was a huge risk for the company, but, if it worked, they could potentially save a lot of money from ineffective advertising methods. They agreed and the results were a resounding success. Based on this research, we are one of the finalists for the ISMS/MSI ‘Impact and Practice of Marketing Science’ Prize which seeks to recognize researchers who testdrive marketing principles in the real world. So I didn’t end up exploring space, the final frontier, but exploring the netherworlds of the marketing frontier is not a half-bad job either. 8 PUBLICATIONS 9 Some of the Most Recent Publications by OzU Faculty Articles in Refereed Journals (Listed By ISI Citation Indices) Forthcoming • Erdo¤an, G., Erkut, E., (Forthcoming). Scheduling Ambulance Crews for Maximum Coverage. Journal of the Operational Research Society. • Erdo¤an, G., (Forthcoming). The Attractive Traveling Salesman Problem. European Journal of Operational Research. • Srinivasan, S., and Vanheule, M., K. H. Pauwels (Forthcoming). Mindset Metrics in Market Response Models: An Integrative Approach. Journal of Marketing Research. • Denizel, M., (Forthcoming). Multi-Period Remanufacturing Planning with Uncertain Quality of Inputs. IIIE Transactions on Engineering Management. • Haouari, M., (Forthcoming). Relaxations and exact solution of the variable sized bin packing problem. Computational Optimization and Applications. • Haouari, M., (Forthcoming). Exact approaches for integrated aircraft fleeting and routing. Computational Optimization and Applications. • Hazir, O., Haouari, M., (Forthcoming). Discrete time/cost trade-off problem: a decomposition based solution algorithm for the budget version. Computers & Operations Research. • Hazir, O., Haouari, M., (Forthcoming). Discrete time/cost trade-off problem: a decomposition based solution algorithm for the budget version. Computers & Operations Research. • Sherali, H.D., Bae, K.H., and Haouari, M. (Forthcoming). Integrated airline schedule design and fleet assignment: polyhedral analysis and Benders decomposition approach. INFORMS Journal on Computing. • Carlier, J., Haouari, M., (Forthcoming). An optimizationbased heuristic for the robotic cell problem. European Journal of Operational Research. • Dicle, M. F., Beyhan, A., (Forthcoming). Market efficiency and international diversification: Evidence from India. International Review of Economics and Finance. • Do¤an, K., (Forthcoming). Managing the Versions of a Software Product under Variable and Endogenous Demand. Information Systems Research. • Do¤an, K., (Forthcoming). Who should practice price discrimination in an asymmetric duopoly. Quantitative Marketing and Economics. • Ding, Y., and Uysal, M. (Forthcoming). Amplify-and-Forward Cooperative OFDM with Multiple-Relays: Performance Analysis and Relay Selection Methods. IEEE Transactions on Wireless Communications. • Al-Dharrab, S. I., and Uysal, M. (Forthcoming). Cooperative Diversity in the Presence of Impulsive Noise. IEEE Transactions on Wireless Communications. • Gedik, B., Amin, O., and Uysal, M. (Forthcoming). Power Allocation for Cooperative Systems with Training-Aided Channel Estimation. IEEE Transactions on Wireless Communications. • Wong, B. T., and Mengüç, M. P. (Forthcoming). A unified Monte Carlo treatment of transport of electromagnetic energy, electrons and phonons in absorbing and scattering media. Journal of Quantitative Spectroscopy and Radiative Transfer. • Hii, K. F., Vallance, R., and Mengüç, M. P. (Forthcoming). Design, operation and motion characteristics of a precise piezoelectric linear motor. Precision Engineering. 2010 • Gay, B., Vaillon, R., and Mengüç, M. P. (2010). Polarization imaging of multiply-scattered radiation based on IntegralVector Monte Carlo Method. Journal of Quantitative Spectroscopy and Radiative Transfer, vol. 111, pp. 287-294. 2009 • Erkol, G., Oka, M., and Takahashi T.T. (2009). Pseudoscalarmeson-octet-baryon coupling constants in two-flavor lattice QCD. Physical Review, D79(09), pp. 074509. • Erkol, G., and Oka, M. (2009). Spin content of Lambda in QCD sum rules. Physical Review, D79(11), pp. 114028. • Francoeur, M., Mengüç, M. P., (2009). Solution of NearField Thermal Radiation in One-Dimensional Layered Media using Dyadic Green's Functions and the Scattering Matrix Method. Journal of Quantitative Spectroscopy and Radiative Transfer, vol. 110, pp. 2002-2018. • van der Duin, PA., and den Hartigh, E. (2009). Keeping the balance: exploring the link of futures research with innovation and strategy processes. Technology Analysis & Strategic Management, 21(3), pp. 333-351. • Takahashi, K., Bul¤an, E., (2009). Submicrometer combdrive actuators fabricated on thin single crystalline silicon layer. IEEE Transactions on Industrial Electronics, 56(4), pp. 991-995. • Erkut, E., and Erdo¤an, G. (2009). Computational Comparison of Five Maximal Covering Models for Locating Ambulances. Geographical Analysis, 41, pp. 43-65. • Pauwels, K., T. Ambler, B. Clark, P. LaPointe, D. Reibstein, B. Skiera, B. Wierenga and T. Wiesel (2009). Dashboards as a Service: Why, What, How and What Research is Needed? Journal of Service Research, 12(2), November, 175-189. • Erdo¤an, G., Cordeau, J.F., and Laporte, G. (2009). The Traveling Salesman Problem with Pickup and Delivery and First-In-First-Out Loading. Computers & Operations Research, 36, pp. 1800-1808. • Safari, M., and Uysal, M. (2009). Relay-Assisted QuantumKey Distribution over Long Atmospheric Channels. IEEE Journal of Lightwave Technology, 27(20), pp. 4508-4515. • Trusov, M., Bucklin, R., and Pauwels, K. (2009). Effects of Word of Mouth versus Traditional Marketing: Findings for an Internet Social Networking Site. Journal of Marketing Research, 73(5), September, 90-102. • ‹lhan, H., Uysal, M., (2009). Cooperative Diversity for InterVehicular Communication: Performance Analysis and Optimization. IEEE Transactions on Vehicular Technology, 58(7), pp. 3301-3310. • Srinivasan, S., Pauwels, K., (2009). Product innovations, marketing investments and stock returns. Journal of Marketing, 73(1), pp. 24-43. • Fareed, M.M., and Uysal, M. (2009). On Relay Selection for Decode-and-Forward Relaying. IEEE Transactions on Wireless Communications, 8(7), pp. 3341-3346. • Kopalle P., Biswas D., Chintagunta P. K., Fan J., Pauwels K., Ratchford B. T., Sills J. A. (2009). Retailer Pricing and Competitive Effects. Journal of Retailing, 85(1), pp. 56-70. • Gedik, B., and Uysal, M. (2009). Impact of Imperfect Channel Estimation on the Performance of Amplify-and-Forward Relaying. IEEE Transactions on Wireless Communications, 8(3), pp. 1468-1479. • Günay-Erkol, C. (2009). Sleepwalking in Istanbul: A Man in Anguish in A. H. Tanpınar's A Mind at Peace. Symposium: A Quarterly Journal in Modern Literatures, 63(2), pp. 85-106. • Sural, H., Denizel, M., (2009). Lagrangean Relaxation Based Heuristics for Lot-sizing with Setup Times. European Journal of Operational Research, 194(1), pp. 51-63. • Seggie, S. H., (2009). What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals. Journal of Marketing, 73(1), pp. 122-132. • Kozat, U.C., Harmanci, O., Kanumuri, S., Demircin, M.U., and Civanlar, M. R. (2009). Peer Assisted Video Streaming With Supply-Demand-Based Cache Optimization. Multimedia, IEEE Transactions, 11(3), pp. 494-508. • Talay, M. B., Seggie, S. H., (2009). Exploring Correlates of Product Launch in Collaborative Ventures: An Empirical Investigation of Pharmaceutical Alliances. Journal of Product Innovation Management, 26(4), pp. 360-370. • Haouari, M., (2009). Heuristics for the variable sized bin packing problem. Computers & Operations Research, 36, pp. 2877-2884. • Muhaidat, H., Uysal, M., (2009). Pilot-Symbol-Assisted Detection Scheme for Distributed Orthogonal Space-Time Block Coding. IEEE Transactions on Wireless Communications, 8(3), pp. 1057-1061. • Tsiftsis, T.A., Sandalidis, H.G., Karagiannidis, G.K., and Uysal, M. (2009). Optical Wireless Links with Spatial Diversity over Strong Atmospheric Turbulence Channels. IEEE Transactions on Wireless Communications, 8(2), pp. 951-957. 10 11 ÖZYEĞİN UNIVERSITY SOME OF THE RECENT RESEARCH GRANTS AND CONTRACTS OF OZU FACULTY Faculty Member Topic Grant / Sponsor Pınar Mengüç Near-Field Radiation: Absorption and Scattering by Nanoparticles on Surfaces Marie Curie IRG* Erdal Bul¤an Theoretical and Experimental Investigation of Synchronous Silicon Nanowire Marie Curie IRG* Waveguide Displacement Sensors Koen Pauwels Measuring and Improving Return on Marketing Investment with Actionable Dashboards: Marie Curie IRG* Which Marketing Actions Yield the Most Returns in Fast Moving Economies? Ali Özer Ercan Connectivity Brokerage for Collaborative Optimization Heterogeneous Wireless Networks Marie Curie IRG* Gül Bahar Baflım Do¤an Nano-Scale Protective Oxide Films for Semiconductor Applications & Beyond Marie Curie IRG* ‹smail Arı Business Intelligence for the Masses Marie Curie IRG* Rahmi Hezar “SmartAMS” Digitally Assisted Integrated Analog Mixed Signal Systems Marie Curie IRG* O¤uz Sunay Fourth Generation Wireless Communications System Air Interface Design NOKIA O¤uz Sunay Design of Minimum Delay Content-Adaptive Streaming Video Systems for Wireless TÜB‹TAK** Media Using Multi-Objective Cross-Layer Optimization O¤uz Sunay Cross-Layer Optimized Design for Wireless Multimedia TÜB‹TAK** Pınar Mengüç Investigation of Near-Field Radiative Transfer for Development of Thermo/Photovoltaic TÜB‹TAK** Power Generators Tu¤ba Çayırlı Appointment System Modeling in Presence of Seasonal Demand and TÜB‹TAK** Walk-ins in Outpatient Care ‹smail Arı Design and Implementation of a Data Stream Management System with TÜB‹TAK** advanced Complex Event Processing Capabilities Cenk Demiro¤lu Unsupervised Speaker Adaptation for HMM-based Text-to-Speech Synthesis TÜB‹TAK** Koen Pauwels Long-term Marketing Effectiveness in Turkey: Does it Differ from That TÜB‹TAK** in the US and Western Europe? Çimen Günay Erkol Women’s Literature in Turkey and an Analytical Examination of TÜB‹TAK** the Profile of Women Writers Steven Head Seggie Perceptions of Supplier Opportunism in Turkey: The Role of Bounded Rationality in TÜB‹TAK** Buyer-Supplier Governance Ali Beba 10,000 Women: Entrepreneurship Certificate Programs to Women Entrepreneurs Goldman Sachs Foundation ‹smail Arı IBM Cloud Academy IBM Cenk Demiro¤lu Text-Independent Speaker Verification Ministry of Industry and Commerce of the Republic of Turkey *Marie Curie International Reintegration Grant, European Commission ** The Scientific and Technological Research Council of Turkey 12 13 FACULTY STORY TANJU ERDEM // Professor, Faculty of Engineering Prof. Tanju Erdem’s academic work has appeared in the IEEE Transactions on Image Processing, the IEEE Transactions on Circuits and Systems for Video Technology and the IEEE Transactions on Signal Processing. He also serves as an Associate Editor of Signal Processing: Image Communication. When Adile Naflit, a beloved Turkish actress, passed away in 1987, many grieved her loss. In addition to her work in Turkish cinema, she starred in a children’s show entitled “Before Sleep”, gaining acclaim as a teller of comedic, educational stories. A whole generation of children refused to go to bed before hearing her stories. After her death, many kept her memory alive in their hearts and minds; my team at Momentum Digital Media Technologies, the company I co-founded and served as the CTO of, took commemorating Adile Naflit one step further. Using algorithms I developed and patented in the US, Momentum revived her from pages of a family photo album into a weekly 3D animation series of “Aunt” Adile with kids sitting around her, which then appeared on national TV for a complete season in 2005. My name is Tanju Erdem, a professor of Electrical and Electronics Engineering at Özye¤in University, and this is my story. I have always liked the field of signal processing, which borrows from mathematics and probability. I specialized in signal processing as a senior undergraduate student at Bo¤aziçi University, graduating with a B.S. degree in electrical and electronics engineering and a B.S. degree in physics in 1986. I then received an M.S. degree in 1988 and a Ph.D. degree in 1990, both in electrical engineering, from the University of Rochester, Rochester, New York, USA. During my PhD, I focused on video processing, a field that has emerged from signal processing. After completing my doctorate studies, the Eastman Kodak Company found my area of expertise relevant to their work as they were moving into the digital realm. I joined the Research Laboratories of Kodak in 1990 and stayed until 1998 working on various aspects of video processing, including compression, restoration, and visual effects authoring. Those days Kodak was financially sound, which meant we could do whatever research we wanted as long as it fell within the field of image processing. Additionally, I continued to teach as an adjunct faculty at the University of Rochester in the areas of image and video processing. “the idea an academician, an entrepreneur.” of coming back to Turkey dogged me, first and foremost as but also as Although the research opportunities at Kodak were ample and motivating, the idea of coming back to Turkey dogged me, first and foremost as an academician, but also as an entrepreneur. I wanted to teach and do I wanted to create a corporate environment in Turkey where people could do research. In those days, research at a Turkish university. Furthermore, research in the country was limited to a handful of elite universities. With those goals in mind, I partnered with a fellow graduate school friend, relocated to Istanbul in 1998, and established a digital media technologies R&D company, Momentum, which would provide cuttingedge technology and products for the digital interactive entertainment and education market. Cutting-edge research was pushing video processing into the 3-D realm, and thus we focused on 3-D animations, not only reviving “Aunt” Adile but also developing and releasing an actionadventure computer game called Culpa Innata worldwide. Momentum, now still in operation, has become a great success story in the Turkish technology sector, completing several other significant projects that included 3-D modeling, telecom, interactive TV and game solutions, and receiving three grants from TÜB‹TAK. The success of Momentum fulfilled just one part of my dream. The other was realized when I joined Özyeğin University as a full time faculty member in July 2009. OzU is an entrepreneurial research university with a strong emphasis on quality teaching and has a very well designed and up-to-date electrical and electronics engineering undergraduate curriculum with courses on economics, business and entrepreneurship. I am very happy that OzU provides me with the right environment to keep close ties with industry while teaching and doing research in the field of three dimensional immersive media. I could not have asked for a better combination between industry and academia, teaching and research. 14 15 PATENTS Summary of Patents by OzU Faculty Patent Applications • Mengüç, M. P., Cascaded Photovoltaic and Thermophotovoltaic Energy Conversion. Provisional. (2009, September). • Bul¤an, E., Chemo-mechanical Nanolithography and Structuring (CNS). Disclosure. (2009, September). • Mengüç, M. P., Nanoscale parallel / sequential localized heating and cooling. Disclosure. (2009, August). • Mengüç, M. P., Nanoscale localized heating and cooling. Disclosure. (2009, June). • Mengüç, M. P., Compact Nanoparticlebased Nanostructured Heat Removal System. Disclosure. (2009, June). • Mengüç, M. P., Substrate Patterning by Electron Emission-Induced Displacement (SPEED). Disclosure. (2008, October). • Mengüç, M. P., Cascaded Photovoltaic and Thermophotovoltaic Energy Conversion Systems with Near-Field Radiation Transfer Enhancement at Nanoscale Gaps. Disclosure. (2008, June). • Mengüç, M. P., Directed Self Assembly of Nanoparticles. Disclosure. (2007, October). • Ar›, I., Modeling multi-dimensional data with cuboids. Disclosure. (2009, March). Patents Granted 2009 • Civanlar, R., System and method for a conference server architecture for low delay and distributed conferencing applications. Granted. (2009, September), US Patent No: 7,593,032. 2008 • Erdem, T., Method and system for converting paper ECG printouts to digital ECG files. Granted. (2008, September). • Civanlar, R., System and method of customizing animated entities for use in a multi-media communication application. Granted. (2008, May), US Patent No: 7,379,066. 2007 • Civanlar, R., Computer-readable medium for content adaptive video decoding. Granted. (2007, October), US Patent No: 7,277,485. • Civanlar, R., System and method for receiving multi-media messages. Granted. (2007, April), US Patent No: 7,203,759. • Civanlar, R., Method for sending multi-media messages with customized audio. Granted. (2007, April), US Patent No: 7,203,648. • Civanlar, R., Method for sending multi-media messages using customizable background images. Granted. (2007, April), US Patent No: 7,177,811. • Sunay, O., Integrating Power-Controlled and Rate-Controlled Transmission on a Same Frequency Carrier. Granted. (2005, February), US Patent No: 6859446 B1. • Tekinay, S., W.-J. Choi, Wireless Network Assisted GPS System, US Patent No: 7,215,281, May 8, 2007. 2004 2006 • Erdem, T., Method for tracking motion of a face. Granted. (2006, October), US Patent No: 7,127,081. • Civanlar, R., System and method of customizing animated entities for use in a multi-media communication application. Granted. (2006, August), US Patent No: 7,091,976. • Civanlar, R., Method for sending multi-media messages using customizable background images. Granted. (2006, April), US Patent No: 7,035,803. • Sunay, O., Communication System Having a Flexible Transmit Configuration. Granted. (2004, November), European Patent No: EP 1187506 B1. • Civanlar, R., System and method of filtering noise. Granted. (2004, October), US Patent No: 6,810,086. • Sunay, O., Integrated Power-Controlled and Rate-Controlled Transmission on a Same Frequency Carrier. Granted. (2004, July), European Patent No: EP 1322051 B1. • Sunay, O., Method for Simultaneously Conveying Information to Multiple Mobiles with Multiple Antennas. Granted. (2004, June), US Patent No: US 6751480 B2. • Civanlar, R., Method for sending multi-media messages using emoticons. Granted. (2006, January), US Patent No: 6,990,452. • Erdem, T., Method for animating a 3-D model of a face. Disclosure. (2004, May), US Patent No: 6,731,287. 2005 • Mengüç, M. P., S. Manickavasagam, NonIntrusive Method and Apparatus for Characterizing Particles Based in Scattering Matrix Elements Measurements Using Elliptically Polarized Light. Granted. (2004, April), US Patent No: 6,721,051. • Civanlar, R., System and method for receiving multi-media messages. Granted. (2005, December), US Patent No: 6,976,082. • Civanlar, R., System for content adaptive video decoding. Granted. (2005, November), US Patent No: 6,970,513. • Civanlar, R., Method of content adaptive video decoding. Granted. (2005, November), US Patent No: 6,968,006. • Civanlar, R., System and method of controlling sound in a multi-media communication application. Granted. (2005, November), US Patent No: 6,963,839. • Sunay, O., Dynamic Reassignment of Code Space among Multiple Modes of Operation. Granted. (2005, November), US Patent No: 6961304 B1. • Sunay, O., Method for Data Rate Selection in a Wireless Communication System. Granted. (2005, August), US Patent No: 6930981 B2. • Civanlar, R., Content adaptive video encoder. Granted. (2005, June), US Patent No: 6,909,745. • Sunay, O., Communication System Having a Flexible Transmit Configuration. Granted. (2005, April), US Patent No: 6898441 B1. • Sunay, O., Power Control of Mobile Station Transmission during Handoff in a Cellular System. Granted. (2005, April), European Patent No: EP 0883251 B1. • Sunay, O., Integrating Power-Controlled and Rate-Controlled Transmission on a Same Frequency Carrier. Granted. (2004, January), European Patent No: EP 1187370 B1. 2003 • Erdem, T., Method for generating a personalized 3-D face model. Disclosure. (2003, December), US Patent No: 6,664,956. • Mengüç, M. P., R. Vallance, A.R. Rao, Processes for nanomachining using carbon nanotubes. Granted. (2003, December), US Patent No: 6,660,959. • Sunay, O., Method for Data Rate Selection in a Wireless Communication System. Granted. (2003, October), European Patent No: EP 1213868 B1. • Sunay, O., Method and Apparatus for Providing Non-Uniform De-Multiplexing in a Multi-Carrier Wide Band CDMA System. Granted. (2003, August), European Patent No: EP 0961511 A3. • Sunay, O., Method for Data Rate Selection in a Wireless Communication System. Granted. (2003, August), US Patent No: 6611507 B1. 2002 2000 1998 • Sunay, O., Method and Apparatus for Operating an Indoor CDMA Telecommunications System. Granted. (2002, September), European Patent No: EP 0865172 B1. • Sunay, O., Method and Apparatus for Operating an Indoor CDMA Telecommunications System. Granted. (2000, August), US Patent No: 6101176. • Mengüç, M. P., B. Walcott, M. Marra, Radiation Modulator Systems. Granted. (1998, August), US Patent No: 5,797,736. • Sunay, O., Methods and Apparatus for Accomplishing Inter-Frequency, InterNetwork, and Inter-Tier Soft Hando? Using Dual Transmission/Reception or Compression. Granted. (2002, June), US Patent No: US 2002/0082019 A1. • Sunay, O., Method for Simultaneously Conveying Information to Multiple Mobiles with Multiple Antennas. Granted. (2002, June), #European Patent No: EP 1211820 A1. • Sunay, O., Methods and Apparatus for Accomplishing Inter-Frequency, InterNetwork, and Inter-Tier Soft Hando? Using Dual Transmission/Reception or Compression. Granted. (2000, July), International Patent No: WO 0041429. • Tekinay, S., Spatial and Temporal Behavior Modeling of Subscriber Demand Modeling in Wireless Networks, US Patent No: 6,044,273, March 28, 2000. 1999 • Sunay, O., Dynamic Reassignment of Code Space Among Multiple Modes of Operation. Granted. (2002, March), European Patent No: EP 1189375 A1. • Civanlar, R., 17. Method and System of Using Personal Information as a Key when Distributing Information. Granted. (1999, December), US Patent No: 6,005,935. • Sunay, O., Code Space Sharing Among Multiple Modes of Operation. Granted. (2002, March), European Patent No: EP 1187371 A1. • Civanlar, R., 18. Client-Server Architecture Using Internet and Public Switched Networks. Granted. (1999, November), US Patent No: 5,995,606. • Sunay, O., Signalling of Data Rate and Diversity Configuration. Granted. (2002,March), European Patent No: EP 1187385 A1. • Erdem, T., Method and apparatus for encoding high-fidelity still images in MPEG bitstreams. Disclosure. (1999, November), US Patent No: 5,987,179. • Sunay, O., Method and Apparatus for Providing Non-Uniform De-Multiplexing in a Multi-Carrier Wideband CDMA System. Granted. (2002, March), US Patent No: 6353626. • Civanlar, R., Method and Apparatus Employing Audio and Video Data from an Individual for Authentication Purposes. Granted. (1998, June), US Patent No: 5,761,329. 1997 • Civanlar, R., Multiple Resolution, MultiStream Video System Using a Single Standard Decoder. Granted. (1997, November), US Patent No: 5,691,768. • Civanlar, R., Multiple Resolution, MultiStream Video System Using a Single Standard Coder. Granted. (1997, April), US Patent No: 5,623,308. 1996 • Erdem, T., Method for multi-frame Wiener restoration of noisy and blurred image sequences. (1996, August), US Patent No: 5,550,935. • Civanlar, R., Video Bitstream Regeneration Using Previously Agreed to High Priority Segments. Granted. (1996, April), US Patent No: 5,510,844. • Erdem, T., Method for region tracking in an image sequence using a two-dimensional mesh. Disclosure. (1999, November), US Patent No: 5,982,909. • Civanlar, R., Method of and Apparatus for the Transmission of High and Low Priority Segments of a Video Bitstream over Packet Networks. Granted. (1996, January), US Patent No: 5,481,312. • Tekinay, S., Qi Bi, Wen-Yi Kuo, System for robust location of a mobile-transmitter, US Patent No: 6,438,380, August 20, 2002. • Civanlar, R., Multimedia Information Services Access. Granted. (1999, September), US Patent No: 5,986,482. • Civanlar, R., Multipoint Digital Video Communications Systems. Granted. (1996, January), US Patent No: 5,481,297. • Tekinay, S., Detecting the geographical location of wireless units, US Patent No: 6,414,634, July 2, 2002. • Sunay, O., Method and Apparatus for Providing Base Station Information for a Mobile During Handoffs. Granted. (1999, September), International Patent No: WO 0018174. 1995 2001 • Sunay, O., System and Method for Performing Soft Handoff Between Frequency Division Duplex and Time Division Duplex Communication Systems. Granted. (2001, February), International Patent No: WO 0110159. • Civanlar, R., Toll-free Internet service. Granted. (2001, January), US Patent No: 6,181,690. • Tekinay, S., Method for improved line of sight signal detection using time/frequency analysis, US Patent No: 6,272,350, August 7, 2001. • Tekinay, S., Method for improved line-ofsight signal detection using RF model parameters, US Patent No: 6,259,894, July 10, 2001. • Tekinay, S., Method for RF Environment Modeling and Characterization, US Patent No: 6,175,811, January 16, 2001. • Civanlar, R., Client-Server Architecture Using Internet and Guaranteed Quality of Service Networks for Accessing Distributed Media Sources. Granted. (1999, August), US Patent No: 5,944,795. • Sunay, O., Power Control of Mobile Station Transmissions During Handoff in a Cellular System. Granted. (1999, August), US Patent No: 5940743. • Erdem, T., Method for object tracking and mosaicing in an image sequence using a two-dimensional mesh. (1999, May), US Patent No: 5,907,626. • Tekinay, S., Qi Bi, Wen-Yi Kuo, Method for Wireless Geolocation, US Patent No: 5,970,414, October 19, 1999. • Civanlar, R., Block Transform Coder for Arbitrarily Shaped Image Segments. Granted. (1995, June), US Patent No: 5,422,963. 1994 • Civanlar, R., Arrangement for Determining and Displaying Volumetric Data in an Imaging System. Granted. (1994, May), US Patent No: 5,313,567. • Civanlar, R., Efficient Frequency Scalable Video Decoding with Coefficient Selection. Granted. (1994, January), US Patent No: 5,278,646. 1993 • Civanlar, R., Efficient Frequency Scalable Video Encoding with Coefficient Selection. Granted. (1993, October), US Patent No: 5,253,055. • Civanlar, R., Arrangement for Displaying on a Display Volumetric Data. Granted. (1993, February), US Patent No: 5,187,660. 16 17 ÖZYEĞİN UNIVERSITY CENTERS Center for Entrepreneurship The Center for Entrepreneurship (CfE) serves as a platform that provides and develops the entrepreneurship activities and services of Özye¤in University. The Center aims to build entrepreneurship culture and skills with its educational, research and outreach programs targeting both real persons and legal entities. Guiding Principles: Act in full compliance with and be complimentary to OzU’s main vision and mission, which are embracing freedom, flexibility, and multidimensionality in all of its projects. Become a bridge between the academic world, business community, and regulatory bodies. Be one of the most reputable resources in guiding businesses and the academic world. Value of CfE - To OzU The CfE will help OzU achieve its strategic goals by providing a set of best-in-class professional services that are complimentary to OzU's other units and enhance OzU's ability to offer highly successful solutions to its clients in the field of entrepreneurship while meeting the needs of society. In-House Education & Training Research Outreach Activities Entrepreneurship Social Entrepreneurship Projects 18 19 FACULTY STORY ALİ BEBA // Professor - Director, Center for Entrepreneurship I started out as an academic, not an entrepreneur. I have a PhD in Chemical Engineering, and in 1987 I was at Colorado State University teaching the subject. My name is Ali Beba, the Director of Özye¤in University’s Center for Entrepreneurship, and this is my story. In 1987, Procter & Gamble (P&G) had just entered the Turkish market when they were hit with a publicity nightmare. Shoddy experiments showed that a chemical, DDB, used in household detergents, caused cancer in rats. P&G, new to the region, had little knowledge about the social and scientific climate of Turkey and was looking for a researcher who could collaborate with local scientists and reassure the public about the safety of their products. Unfamiliar with this event, I was called to P&G’s headquarters in Cincinnati to give a presentation. After meeting with the heads of management, I was offered a job at P&G in Istanbul to manage the issue. Such was my introduction to entrepreneurship at the corporate level! I started by forming a Scientific Advisory Group at P&G which brought together scientists and academics from different fields and launched the 1st Toxicology Forum in Istanbul. At that time, environmental issues were gaining ground in Turkey, starting with regulation for packaging materials, and I realized that those regulations would soon apply to us. Thus, with a video camera, I set out to follow the flow of waste. Over a few months, I composed several movies with exciting titles such as, “How is Istanbul Dealing with Waste?” and “How is Ankara Dealing with Waste?” This helped us to understand waste processing in Turkey, through formal and informal channels, and to devise a strategic response. Eventually, those waste management regulations came to encompass detergent bottles and we were prepared. During the time, I was also elected the chairman of ÇEVKO (Environmental Protection & Packaging Waste Recovery and Recycling Foundation) which brought me into the international arena on these issues, speaking at seminars and conferences around the world. After 4 years at P&G, I felt I had reached the end of my line there. So I I saw an unmet demand for environmental studies by international companies coming to Turkey, decided to quit and start my own business. “At OzU and I believed I had the expertise and the connections to offer that service while keeping it simple. But it wasn’t that simple. I really believe we are breaking new Setting out on my own, the first thing I noticed was the loss of power and respect associated with working at P&G. Where I was once a highlevel director at a major multinational with all the privileges, I was now working out of a home office and flying coach. I felt like I was back at square one. Moreover, I never had a business education. I knew business plans, feasibility studies, etc., but had little exposure to marketing or sales. I relied on ‘word-of-mouth’ advertising and practiced a lot of patience. And somehow it worked. ” ground At the beginning of 2009, feeling like it was time to give back to society given all the experience and lessons I’ve acquired, I started at Özye¤in University, launching the Center for Entrepreneurship. At OzU I really believe we are breaking new ground. With the leadership and support of the university, I know that we will make our mark in the field of entrepreneurship. We’ve already established partnerships with and provided training for numerous organizations such as: TÜRKONFED (Turkish Enterprise & Business Confederation), KAG‹DER (Women Entrepreneurs Association of Turkey), KOSGEB (Ministry of Industry and Trade / Small and Medium Industry Development Organization), EFER (European Forum for Entrepreneurship), and TOBB (The Union of Chambers and Commodity Exchanges of Turkey). Currently, our biggest project is partnering with the Goldman Sachs Foundation in their 10,000 Women project to provide training for female entrepreneurs in Turkey. I love this project because it grasps the importance of sustainability. The project encompasses certificate training program as well as wrap-around services, and a follow-up with each participant for up to one year after they graduate through mentorship, guidance, and networking. Prof. Ali Beba’s scholarly work has appeared in the Journal of Engineering, Ege University and the Turkish Journal of Chemical Engineering. He won the Engineer of the Year at Smithco Engineering, the Excellence in Teaching Award at Ege University and Colorado State University, as well as the Excellence in Research Award at the Solar Energy Society in Istanbul. I began as a Chemical Engineer without the faintest idea about entrepreneurship. But that’s exactly what I love about the field: you never know what adventure waits around the next corner. Do you have it in you? 20 21 ÖZYEĞİN UNIVERSITY CENTERS Center for Energy, Environment, and Economy The Center for Energy, Environment and Economy was established in 2009 with the contributions of many international and Turkish academicians and professionals. The main objective of the Center is to study issues related to energy, environment and economy in a coherent way. The Center’s focus is on bringing academia and industry together to work on the solutions of problems that matter most to the society. We cannot emphasize enough the importance of businesses, legislators, social scientists and urban developers for these endeavors. The problems are always multifaceted, and definitely not linear. They all require contributions from all interested parties, and the activities of the Center will establish the bridges between different institutions, groups and individuals in effective ways. The Center’s research will focus on industrial problems for improved energy savings and on renewable energy via advanced design and manufacturing principles. In addition, we study and assess the potential impact of climate change on our society and the surroundings, and help drawing policies for effective and clean energy use and their minimum environmental impact for sustainable urban living. The Center generates know-how and experience by conducting national and international research and service projects. The findings of these efforts are disseminated via various ways for the benefit of industry, the business world, academic circles and the society at large. 22 23 FACULTY STORY PINAR MENGÜÇ // Professor, Faculty of Engineering // Director, Center “ for Energy, Environment, and Economy It was not until I began to ponder how to compose this piece of writing about myself that I realized everything I have been doing in life so far has been connected to light. Light had always fascinated me, but how it affected my inspirations and motivations in my personal and professional life was not that discernible. Yet, from shaping my simplest decisions in home decoration - I surprisingly (or not so anymore) have chosen to invest most in lamps - to my avid interest in photography, to the teaching and research I have conducted in the path of becoming an academician, it was always apparent and continuous. I am Prof. M. P›nar Mengüç, the founding Academic Director of the Center for Energy, Environment and Economy at Özye¤in University, and this is my story. Light illuminates the world around us. Our interaction with almost everything is through light; its reflections, scatterings, color, energy, and its play. My first experimentations with light happened when I was I acquired my first camera, and used it to take snapshots of water droplets splashing off a lake after I threw pebbles in. Later photography became an indispensible personal eleven or twelve years old. ” tool to slice cross-sections of life at any given point and moment. That followed with my interest in the science and physics of light and color, and its variations you can find in rainbows, sunrises, sunsets, and countless other examples. The idea of using light for an application came during a project I conducted while I was a senior at Ankara Fen Lisesi (AFL), which involved the fundamentals of photovoltaic cells to convert solar energy to electricity. In 1972 I graduated from AFL, a high school attended mostly by science lovers, and moved into the thermal sciences branch of the Mechanical Engineering department at Middle East Technical University (METU). After all, light is also energy, so this choice simply made sense. I continued on with a masters’ program at METU, writing my thesis on a radiative heat transfer project, which is essentially a light transfer. I believe that we learn best when we respect the teacher we work with and that respect is established through the teacher’s dedication and knowledge. I got a chance to do my PhD with the best fitting professor to my ideals: Professor Ray Viskanta, an expert on radiative transfer and its practical applications to energy production, at Purdue University, Indiana, USA. As a doctorate student, I developed three-dimensional computer models for radiative transfer in coal- powered furnaces; eventually, I applied it to different systems like diesel and gas turbine engines, different combustion chambers, and to nuclear meltdown scenarios. Immediately upon graduation, I joined the faculty of the University of Kentucky, where I became a full professor in 1993. At the University of Kentucky, I taught radiative transfer and optics, among several other courses, and established the Radiative Transfer Laboratory (RTL). My work at RTL paved the way to one of my first patents. It was on charactering shapes, sizes, and structures of different particles by measuring how they interact and scatter light. This information is essential in many applications, from establishing better combustion mechanisms to the production of drugs dissolving in the body in a controlled manner. This patent was eventually commercialized together with one of my former PhD students. It is fascinating to obtain a patent; you use fundamental physics and engineering principles and manage to come out with a process or device with a clear function, something that is unique, useful, creative and beneficial to industry and society at large. Another patent I had was about designing adaptive systems to eliminate unwanted soot particles in flames. By doing so, we could propose new approaches to increase energy efficiency and decrease air pollution. The third patent was about using electron beams emitted from carbon nanotubes to achieve nano-scale patterns with possible applications to future nano-scale engineering practices. Four additional patent applications followed, including a recent one about designing and building next generation energy harvesting devices using radiative radiation from terrestrial objects, in addition to the sun. The latest application is about achieving nano-scale cooling or heating with the help of near-field radiation transfer, involving evanescent fields. I rejoice in the opportunity to direct a research center focusing on the issues of energy, environment and economy in a coherent way. I still conduct radiative transfer research with the same vigor. I am involved in near-field radiation Since the beginning of 2009, I have been at Özyeğin University, where Prof. Pınar Mengüç has published extensively in academic journals, including the Journal of Applied Physics, Physical Review B, ASME Journal of Heat Transfer, Nanotechnology, Progress in Energy and Combustion Sciences, the International Journal of Heat and Mass Transfer, and the Journal of Quantitative Spectroscopy and Radiative Transfer. He is a fellow of both the American Society of Mechanical Engineers and the International Centre for Heat and Mass Transfer. He was named as Engineering Alumni Professor of Mechanical Engineering at the University of Kentucky, and was awarded an Honorary Professorship at ESPOL, Guayaquil, Ecuador. He has three awarded and three pending US patents, and has co-authored two books, more than 200 archival journal articles, book chapters, and conference papers. transfer research with the help of a Marie Curie grant from the European Union Framework Program 7 and a TÜBİTAK 1001 project. I am currently working with two faculty members from Sabancı University, one from Boğaziçi University, and one from Middle East Technical University, in addition to several from Özyeğin. As a group, which we initially and affectionately named the Istanbul Collaborative, we have 8 students and a post-doctoral research fellow from Australia. Additional collaborations with several other universities and research centers around the world, including those from Paris, Lyon, Oldenburg, Poitiers, and of course from the University of Kentucky, make our research even stronger. And it is still all about light, except it seems brighter now… 24 25 ÖZYEĞİN UNIVERSITY CENTERS Center for Computational Finance Computational Finance is a cross-disciplinary field seeking solutions for financial problems using mathematical methods. Henceforth, the mission of Özye¤in University’s Center for Computational Finance (CCF) is to conduct academic research to be published in international journals on the fields of mathematics, finance and computing, and to provide practical solutions for complex computational finance problems arising in the banking industry. The Center’s activities include organizing short certificate programs to educate market professionals and supporting relevant undergraduate, master’s and doctoral degree programs. In the past, computational finance theory was sometimes overly complicated and abstract for the industry, and the practical applications could sometimes be based on models with weak theoretical infrastructure. Therefore, approaches combining theory and practice correctly have gained great importance. The CCF is locating itself right at this intersection point. Applications of academic research conducted by CCF will turn into industrial solutions and will provide the industry with the assurance of academic infrastructure. It is the common vision of the Center and Özye¤in University to establish a two-way interaction by communicating the requirements of the industry in computational finance to the university and students and by communicating the solutions offered by the Center from the university to the industry. Concordantly, strategic partnerships will be formed between the CCF and banks, public institutions, fund management, private pension and insurance companies. Although there are several successful examples at prominent universities abroad, the Center is a first in Turkey, and like other centers, the main goal of the Center for Computational Finance is to obtain important achievements on a national and international scale. 26 27 FACULTY STORY EMRAH ŞENER // Assistant Professor, Faculty of Business // Director, a win-win situation: banks get access to high-level researchers and PhD students, faculty and students get a real-time link to the industry. Center for Computational Finance I remember being fascinated by the numbers, and then the non-stop bargaining, and the crazed fits of yelling - “BUY! SELL! HOLD!” I was just a sophomore in high school. My older brother had taken me on a visit to the Istanbul Stock Exchange (ISE) and, looking down on the trading floor, I knew this was my destiny. My name is Emrah fiener, the Director of the Center for Computational Finance at Özye¤in University, and this is my story. During high school, I used to tutor junior high school kids in math. Around the time of my ISE visit, one of the fathers, upon learning that his daughter was accepted to a prestigious high school, credited me for this miracle and wrote me a check for 50 million TL, equivalent to about $3,000 USD today. I took that check and went straight to the brokerage house to open a trading account. But they turned me away, telling me I was “too young”. Thus, I persuaded my brother to open an account for me in his name, but I would be the one controlling the assets. Maybe it was the beginner’s luck, who knows, but in just three weeks my 50 million TL has ballooned to 150 million TL. I had done my research and bought into an IPO that just took off. I was on top of the world. On the university entrance exam, I scored the 5th highest grade in the entire country, meaning I could choose any university, any department I wanted. As a graduate from Atatürk Fen Lisesi, a science-focused high school, I was expected to study engineering. Almost all the students from my high school became engineers; students who were good at math were supposed to become engineers. Instead, I chose Bo¤aziçi University’s Management Department. I wanted to get into finance; I wanted to be a trader. At Bo¤aziçi, I thought I was one of the smartest kids in the world. Classes were easy, and I was making a killing in the stock market. I even leveraged all my assets, and I started playing with an enormous capital base. Life was good. Then my brother stopped by with a few words of wisdom, “Listen, you may think you are good, but all you’ve ever known is a bull market; your success may just be a product of good times. Be careful.” I thought to myself, “What does he know? I’m the genius. I’m the one making all the money. He’s just jealous.” Looking back on it, I realize he was trying to teach me about risk adversity. I would learn that lesson soon enough. Assistant Prof. Emrah fiener received the 2009 faculty award from IBM International for his project titled 'Design and Implementation of Real-Time Data Analytics Services In the Cloud to Enable Collaborative Intelligence Application'. The year was 1998, and the Russian default crisis hit. Soon after came the Asian financial crisis. All my enormous gains, and more importantly, all my self-confidence were wiped out. It was finals week at Bo¤aziçi, but all I could do was crawl under my bed sheets and hope that the world would simply forget about me. Those lessons, more important than any finance class I took at Bo¤aziçi, were to serve me well for the rest of my life. Later, my boss on the HSBC trading desk would remark about my cool attitude, my confidence, my strategy for risk aversion even though I was just a new, young trader. If only he knew what I had been through. After Bo¤aziçi, I went on to study at the London School of Economics (LSE), and there I encountered the depth of numerical analysis that the I see finance as a blend of mathematics, finance, and engineering, i.e. modeling through computer programming. Then there’s also a large element of psychology, both in managing your internal confidence as well as understanding the mentality of the marketplace. field entailed. As a PhD student in LSE’s Center for Quantitative Finance, I was sponsored by HSBC to pursue my graduate studies while developing research for my dissertation that would be used by the company. After graduating, and stints with Citigroup and Bank of America, I searched for opportunities in academia and found my way to OzU. I’ve always wondered why such a center like the LSE’s did not exist in Turkey. These centers are an emerging concept in academia; beginning with MIT’s Laboratory for Financial Engineering in 2001, there are now a slew of successful examples, melding high-level financial theory with useable industry applications, at premier institutions around the world. Now, OzU has given me an opportunity to realize that dream here. The CCF’s foundation is in applied research, working together with finance sector participants to develop solutions to real-world issues. This is a win-win situation: banks get access to high-level researchers and PhD students developing custom solutions for them; faculty and students get a real-time link to the industry, with the curriculum updated accordingly; and the university can leverage its resources to provide revenue for its operations and expansion. This is what a 3rd Generation University should look like. This is the type of work we are pioneering in Turkey. Currently, there are six full-time graduates employed at the Center. Based on the work they are doing now, including publishing papers on our work, we will soon be sending them to top PhD programs around the world. Additionally, there is a group of five undergraduate students who are involved, getting a real-world perspective of the finance industry as well as developing skills they will need to enter the field when they graduate. From my sophomore year in high school to today, it’s still about the numbers, and using those numbers to generate a lot of money. Trust me, you’ll want to put a BUY sign on us. INSERT_studentmattersMONT 4/28/10 7:03 PM Page 1 MATTERS Student Istanbu 2 ÖZYEĞİN UNIVERSITY Student Matters Going over the Basics 4-6 Academic Year Credit System English Language Requirement Turkish Language Courses Student Exchange Internships Social Responsibility Projects Putting Out the Welcome Mat 7 International Office International Student Orientation Buddy Program Social and Cultural Programs Student Story Logging into Campus Life 8-9 10 - 13 Student Development Support Extracurricular Activities Contributing to the University’s Development Computer Facilities Library Facilities Health Services Sports Dining Practically Speaking Turkish Student Visa Residence Permit Housing and Transportation Security Living Expenses 14 - 15 3 4 5 ÖZYEĞİN UNIVERSITY Going over the Basics ACADEMIC YEAR ENGLISH LANGUAGE REQUIREMENT The academic year at Özye¤in University (OzU) consists of two semesters, Fall & Spring, each 14 weeks in length not including final At OzU, the medium of instruction and interaction is English. All students admitted to the university need to submit proof of English examinations, and runs approximately from the middle of September to the end of May with a three-week term break, usually starting language proficiency or demonstrate the required level of proficiency in OzU’s English Proficiency Examination before they can study in around the middle of January. their programs. In addition to the regular two academic semesters, the Summer term (June-July) offers a multitude of 7-week intensive courses for much Exchange students from partner institutions teaching fully in English or providing a certification of proficiency signed by their home institution of the core curriculum as well as a broad range of electives. The Summer term is also a time when many visiting professors from associated are admitted directly to their study programs. international universities teach a course at OzU in their field of expertise. This is a great chance to catch up, get ahead, or simply broaden your academic pursuits. Documentation of English Proficiency for Undergraduate Students: • Holding a valid international or national examination result (taken within the last three years) CREDIT SYSTEM Examination TOEFL-IBT IELTS FCE CAE/CPE KPDS/ÜDS Minimum Score 80 6,50 B C 86 At OzU, we use the European Credit Transfer and Accumulation System (ECTS), a standard that enables easy transfer of credits and student mobility between European higher education institutions. In the OzU programs, 60 ECTS credits are attached to an academic year’s workload and the associated learning outcomes, with 30 ECTS for each semester. In the undergraduate programs, you need to complete a total of 240 ECTS in order to graduate. The normal workload for an exchange student is also 30 ECTS a semester. At OzU, credit transfer and accumulation are facilitated by the use of the ECTS key documents, such as the Erasmus – ECTS Learning Agreement and theTranscript of Records. Upon graduation, OzU students are automatically issued a Diploma Supplement in English free of charge. • In a country where English is the native language, having attended and graduated from a high school attended by citizens of that country within the last three years. Otherwise, during the registration period, you will be asked to sit OzU’s Placement Test and English Proficiency Examination in order to demonstrate the required level of proficiency. If you do not meet the criteria in these examinations, you will be enroled in the English Language Preparatory Program, the usual duration of which is one academic year. Documentation of English Proficiency for Graduate Students: • Holding a valid international or national examination result (taken within the last three years) Examination TOEFL-IBT IELTS KPDS/ÜDS Minimum Score 83 7 90 • Having graduated from an English medium university in a country where English is the native language. • Depending upon a positive evaluation by the Graduate School, having graduated from an English medium university in a country where English is not the native language. TURKISH LANGUAGE COURSES English is the medium of instruction at OzU, but Turkish is Turkey’s national language. As a part of your studies, and to help you adjust to your new environment, Turkish language courses will be provided to all international students. Through practical, daily-life oriented classes, you will have the chance to achieve levels of proficiency in Turkish, whether it’s your first contact with the language or you’ve been studying it previously. 6 7 ÖZYEĞİN UNIVERSITY Putting Out the Welcome Mat STUDENT EXCHANGE OzU is committed to becoming a truly international university, with a vision that includes enabling all interested students to study abroad for a portion of their academic program. INTERNATIONAL OFFICE With broad educational partnerships across the globe, you will be able to spend a The International Office (IO) is the focal contact point for OzU’s partner institutions, semester or a year on exchange in a locale that matches your interests and ambitions. Students generally go on exchange during their 3rd year. for international students and for all incoming and outgoing exchange students and faculty. The IO prepares bilateral exchange and cooperation agreements, deals with Exchange programs are not limited to the regular academic year. Many universities offer the selection and placement of exchange students going abroad, runs the summer school exchange opportunities that will allow you to take classes for OzU credit undergraduate international student recruitment operations, and sees to the needs while providing you with the opportunity to enjoy all the possibilities for summer fun that and administrative requirements of all international students - full-time and exchange the country has to offer. - and faculty. Özye¤in University was awarded a charter Let the IO, with its diverse staff members and wide range of international expertise EUCX (Extended Erasmus University and activities, be your home away from home. Charter) by the Education, Audiovisual and Culture Executive Agency of the European Commission in the 2009 round which qualifies us for Erasmus mobility as part of the LLP 2007-2013. If you are interested in spending your exchange semester or year at Özye¤in, you should contact your home institution’s International Office or INTERNATIONAL STUDENT ORIENTATION Moving to another country can be a stressful process; luckily, you won't be on your own. Before the start of each semester, the IO coordinates an International Student Orientation exchange coordinator. for incoming full-time international students and exchange students to provide a fun-filled INTERNSHIPS university, cultural tips, basic language skills and various social outings around the city. All full-time undergraduate students take part in compulsory 8-week internship programs BUDDY PROGRAM in the specialization and sector that interests them. It is an opportunity to participate in applying theoretical knowledge from the classroom to real situations in the business world and start building a valuable network with those working in the industry. OzU’s Sectoral Solutions Office is committed to helping you find the internship to put you on the path to your career ambitions. We also maintain close contact with you and the employer throughout the duration of the internship to ensure that the training is introduction to the university and country. The orientation includes details about the Half the fun of studying in another country is making new friends. To help you navigate through the cultural differences ("Why did that grandmother just call that baby ugly?") or prevent you from making a cultural faux pas ("Don't do what with my hands?”), the IO matches incoming international students with a Turkish buddy, a local OzU student, through the Buddy Program. meeting the expectations of all stakeholders. The Buddy Program incorporates cross-cultural training for local and international If you are interested in a bigger challenge, consider taking an internship abroad! famous B&B (Breakfast and Bowling!) The program is designed to assist you in your Opportunities for internships in countries around the world are available for academically successful students. Özye¤in University has an “Extended” Erasmus University Charter which allows our students to qualify for Erasmus student placement as part of the LLP participants, field trips to notable Istanbul sites, and various group events including our transition to university life, both from an academic and social standpoint, and to help you in creating a fulfilling and successful educational experience at OzU. 2007-2013. SOCIAL AND CULTURAL PROGRAMS SOCIAL RESPONSIBILITY PROJECTS OzU strives to ensure that every international student has the opportunity to succeed in As one of its core values, social responsibility is integrated into the very fabric of OzU’s educational program, with the university seeking to increase awareness of social problems and involving both faculty and students in developing real, sustainable solutions. Throughout the year, you will have the opportunity to participate in various universitysponsored social projects around the country, working hand-in-hand with the local community to increase the overall standard of living in disadvantaged areas. Learn how business plays an important role not just in the boardrooms of Istanbul but also in the poor villages of Inner Anatolia; see how you can be the difference. the classroom as well as experience the social and cultural highlights of Istanbul and Turkey. Organized excursions and outdoor events are offered to allow you to mingle and develop new friendships amongst OzU’s international and local students. You will also have the chance to share your own culture and traditions with others through themeddinners and other events. 8 STUDENT STORY 9 DENİZ TERZİ // Preparatory English Program Student, Business Faculty Are you ready to change the world with us? It was the first year at OzU, and we were just a group of preparatory English program students forming the university’s first Social Responsibility Club, just a small group but all hungry for action. The Fatih Secondary School in the southeastern city of Kahramanmarafl had recently contacted our counselor for general assistance and donations, one of which was providing shoes for 50 children before the onset of winter. The mental picture of children struggling to survive the heavy winter conditions of Eastern Turkey without sturdy, closed shoes struck a deep chord in our hearts. That was it. This is what we had to do. We started searching for a manufacturer which could produce quality shoes at a cheap price. Describing our project in detail, we tried to persuade numerous firms to partner with us, but we were met only with disappointment. At the same time, the first wisps of winter were starting to float into Istanbul, and we could only imagine what the children of Kahramanmarafl were starting to experience. There was a sense of desperation; we were running out of time! But where could we turn to? How should we proceed? At one of our weekly meetings, we came up with an exciting fund-raising idea: let’s get the university involved by making it as personal and real as possible. With the names, ages, and shoe sizes of the children, we posted pieces of paper on the bulletin board in the canteen. Then we sent out an announcement to all university students, faculty and staff, inviting them to sponsor a child with a pair of shoes. People began to drop by our stand, choose a child from the board and write their name on the paper. “Thank you for helping Emre or Ayfle or Gül get through the winter,” we would say in return. Within two days, all the little pieces of paper had a sponsor’s name attached to them. At about the same time, a club member got a firm to manufacture the shoes for our children at the price of 20 TL per pair. Furthermore, we got in touch with a cargo company who took interest in our project and offered to deliver the shoes to Kahramanmarafl for free! Looking back, ok, we didn’t change the world that day, but I know it definitely changed mine, and I hope it did for all those kids as well. The “Waiting for My Shoes” Campaign was just one small step for us, but one giant leap for the children of Kahramanmarafl. In a matter of weeks, the shoes were on their journey to Kahramanmaraş but that pounding in our chests, that curiosity about the children’s responses or the desire to be there with them stayed with us. A week later, a package arrived in the mail filled with short videos and letters conveying the emotions and gratitude of the children. We huddled together in the library and I opened the first letter: My name is Deniz Terzi, the president of the Social Responsibility Club, and this is the story of our first initiative: “My name is Güler Çakıl. I thank you and love you very much. If you did not exist, I would be arriving at school each day with wet socks… You are all very good human beings…” Then we opened another one, and another one, each one bringing more and more tears to our eyes. In those simple, heartfelt words was the reward for our labor of love. It was just our first initiative, our first social responsibility project, but I felt like a world-changer that day. Are you ready to change the world with us? 10 11 ÖZYEĞİN UNIVERSITY Logging into Campus Life STUDENT DEVELOPMENT SUPPORT CONTRIBUTING TO THE UNIVERSITY’S DEVELOPMENT Through OzU’s student development support services, we are here to help you adapt to university life, facilitate your academic and OzU students also have a significant voice in the development and management of the university. The Student Council, a student personal development, clarify your academic ambitions with your interests and skills, and contribute to your academic and career plans. organization that represents the entire student body to the university administration, generates proposals and participates in governance When you enter your degree program, you are matched with a faculty member who is on hand to give you individualized guidance and support in choosing your academic pursuits. As for exchange students, our departmental coordinators are on hand to assist you in completing the Learning Agreement along with other academic issues. Trained counselors and other student services staff are available to answer questions about the university system, work through stressful of student-related issues. Got some great ideas on how to improve the university? Interested in helping your fellow students be heard? Elections for Student Council positions are held on a yearly basis. COMPUTER FACILITIES pre-exam anxiety, or listen to your innovative ideas. Every OzU student receives a laptop computer and student account upon enrolment to the university and has full access to the Internet EXTRACURRICULAR ACTIVITIES OzU student email and Moodle, a virtual learning environment where you can review your course materials and discuss related topics via wireless access points throughout the campus. The student account also provides access to a range of online services such as your with your instructors and fellow classmates. We at OzU believe that student clubs help form the backbone of a lively, colorful university environment while serving to cultivate individuals with multiple interests. Students at OzU are encouraged to start and participate in such clubs with the organizational and financial support of the university, so if you don’t find something that interests you, gather some friends and start your own student club! Some of the student clubs already established at OzU include: Scattered throughout the university are private study rooms available to you for individual or group work, some of which are equipped with LCD screens and computer hook-ups to facilitate group collaboration. Additionally, our library is equipped with a series of desktops available for general use. If you have trouble with your computer or another IT-related issue, our friendly help-desk and computer support team are available on campus to help solve any computer crisis you may encounter. • Dance Club • Cinema Club • Outdoor Sports Club • Social Responsibility Club • Photography Club • Technology and Innovation Club • Business and Economy Club • Theater Club resources are available for off-campus access as well. • Caricature and Humor Club • International Hotel Management and Tourism Club Additionally, our faculty librarian is available to support you in your research needs by providing information about resources and services • Debate Society • Media and Communications Club along with classes on information literacy integrated into the academic program. LIBRARY FACILITIES Our library collection at OzU includes a wide variety of resources in print and electronic format. The library collection consists of books, journals, databases, and multimedia resources in a wide range of subject areas and is growing on a continuous basis. Most of the electronic 12 13 ÖZYEĞİN UNIVERSITY Logging into Campus Life HEALTH SERVICES On our campus, healthcare facilities are available with a full-time doctor to provide outpatient treatment. If deemed necessary, students are referred to hospitals near the university for further examinations and tests. All international students are required to have private health insurance coverage. There are many excellent hospitals in Istanbul. The most well-known ones are Florence Nightingale, Johns Hopkins, the American Hospital, the International Hospital, Ac›badem Hospital and the German Hospital, all of which have English speaking staff. Pharmacies are generally open from 9:00-19:00 Monday to Saturday. On Sundays and at night, there is at least one on call pharmacy in every neighborhood. Students experiencing problems with their studies or having emotional difficulties can schedule appointments with our in-house counselors, trained psychologists who are equipped to help with the emotional and mental health of students in the university environment. DINING Catering services at OzU have been conceived so as to meet the needs of all our students and employees. On our campus, there is a dining hall serving lunch and a cafeteria offering fast-food options. In addition, thanks to its central location, it is possible to find many restaurants and cafes near the campus. SPORTS On our campus there is a fitness center, a studio for group activities and a recreation room that is available for students and faculty. Our physical education specialist can help you prepare a workout plan that fits your goals as well as provide daily fitness courses such as Pilates and Yoga. OzU also has a variety of competitive university sports teams for both men and women. If you’re ready to make a commitment to daily practice sessions and team competitions, try out for the team! Or else make sure to come out to the games and offer some spirited OzU support to our student athletes. 14 15 ÖZYEĞİN UNIVERSITY Practically Speaking TURKISH STUDENT VISA HOUSING AND TRANSPORTATION Foreign nationals planning to study in Turkey are required to obtain a student OzU has residence halls located only ten minutes away from our campus. visa for the duration of their academic stay. This visa is required for entrance The residence halls offer a modern, comfortable, living environment as well into the country and registration at the university. as offer the facilities and services to ensure an efficient study atmosphere. After receiving your Letter of Acceptance from OzU, you should apply directly and in person at your local Turkish Embassy or Consulate. During this process, you may also be asked to show proof of financial ability to cover the related educational expenses of studying in Turkey. Please allow up to 6-8 weeks for visa processing. International students are given priority in housing assignments. More details will be provided along with your acceptance letter. Additionally, given the central location of the university, there are a wide range of suitable rental options in the surrounding area. School shuttle buses provide transportation between the residence halls and the campus and from the campus to several destinations throughout RESIDENCE PERMIT A Residence Permit is an official document declaring registration at the Bureau of Foreign Residence. All foreign nationals must register with the the city. There are also numerous public transportation options to all parts of the city almost directly from the university’s doorstep. Bureau within one month of entering Turkey in order to obtain a residence SECURITY permit. The IO will be on hand to assist you with the necessary procedures. Istanbul is Europe’s third and the world’s 21st largest city, but despite a You will first need to get an electronic appointment via the Bureau of Foreign Residence’s website. On the appointment date, you will be asked to apply to the Bureau in person with the following documents: • Your Passport • Photocopy of your Passport, including the pages with identification, student visa and most recent entry stamp • Application for Residence Permit (obtained from the Bureau’s website and fully completed) • Certificate of Student Enrolment (will be provided by the University) • 4 passport size photos • A fee of approximately 135 Turkish Liras for the Residence Permit Booklet. Important Note: You will not be able to obtain a Residence Permit if you did population of over 12 million people, it remains one of the safest cities in the world1. At OzU, security is available on campus 24 hours a day, 7 days a week with entry to the university restricted to authorized personnel and students through a modern card access system. OzU’s residence halls also have full-time, 24-hour security personnel on the premises. LIVING EXPENSES Compare the cost of studying in Turkey versus other countries; monthly figures account for basic accommodation, food, transportation, and other education-related expenses. € 1000 € 800 € 862 € 740 € 600 € 700 not enter the country on your Student Visa. € 480 € 400 € 200 Great Britain Germany Finland Turkey Sources: www.britishcouncil.org, www.internationale-studierende.de, www.cimo.fi, and data compiled from various Turkish Universities 1. According to the City Guide of the Istanbul Metropolitan Municipality: http://www.ibb.gov.tr/sites/ks/en-US/0-Exploring-The-City/IstanbulSafeCity/Pages/Draft.aspx OzU INTERNATIONAL OFFICE Özyeğin University Kuşbakışı Cad. No: 2 34662 Altunizade / Üsküdar İstanbul / TURKEY Phone: +90 216 559 23 07 Fax: +90 216 559 24 70 [email protected] ffuse. apply. produce. diffuse. apply. produce. diffuse. apply produce. diffuse. apply. produce. diffuse. apply. produce. diff diffuse. apply. produce. diffuse. apply. produce. diffuse. app duce. diffuse. apply. produce. diffuse. apply. produce. diffuse e. diffuse. apply. produce. diffuse. apply. produce. diffuse. ap duce. diffuse. apply. produce. diffuse. apply. produce. diffuse www.ozyegin.edu.tr