2012 - 2013 Annual Report - Girl Scouts Northeast Texas
Dear Girl Scout Friends:
As Juliette Gordon Low, our Founder said, “The work of today is the history of tomorrow, and we are its
makers.” Since our Centennial Celebration at the State Fair of Texas, we have been honing our focus,
building a stronger infrastructure, and utilizing outcomes to improve our programs and ensure their relevance
for today’s girls. Through every step of the way, girls remain at the center of our lens as we empower them to
reach their highest potential.
In 2013, a special task force of volunteers, board members, community leaders, and staff embarked on the
council’s second Strategic Learning Process to assess our strengths and weaknesses. With more than 33,000
girls and 17,000 adults, we are constantly reviewing what is working and what isn’t. This enables us to keep Girl
Scouting relevant and fun, while providing the most up-to-date leadership development skills to our
membership. Our task force emerged with a clear picture of our priorities for the next five years: Girl and
Family Experience, Volunteer Support and Engagement, Program Effectiveness, and Growth Strategies.
Inherent in each priority are three business imperatives: Value Proposition, Fund Development, and Process
and Technology. Looking forward, our winning proposition is to be the premier place for girls to have fun,
explore their full potential, and become leaders!
We are working to realign staff and job responsibilities to create the environment in which Girl Scouts builds
girls of courage, confidence, and character, who make the world a better place. Another
focus of Girl Scouts of Northeast Texas will be to engage more girls in STEM (Science, Technology,
Engineering, and Math) activities, encouraging them to not only seek careers in STEM fields, but ultimately to
help create our future. It is critical that girls come into contact with female role models in various STEM fields
and are given an opportunity to see how STEM affects every aspect of our lives.
Thanks to lead gifts from the Rees-Jones Foundation, the Simmons Foundation, and the Hoglund Foundation,
we have taken the first steps in transforming our Camp Whispering Cedars into our STEM Center of
Excellence. Partnering with entities such as the Perot Museum of Nature and Science, the Dallas County
Community College District, and others, we will soon be able to provide hands-on experiences and mentors
to bring alive the educational and career opportunities in STEM fields. Many of our badge programs are
incorporating STEM facets, helping girls realize the new ideas they can bring to the world of STEM, as well.
Another critical focus area is on our volunteers – engaging them, helping to make their work easier,
improving our technology, and providing them with more online training courses, easier registration, and
access to the information they need. Our volunteers hold the promise of a better world, giving girls in
Northeast Texas experiences they will cherish for a lifetime.
If we are to continue to make “the history for tomorrow” for today’s Girl Scouts, we must be willing to take
a hard look at ourselves and make the changes that this generation requires. Together, we are making a
difference in the lives of girls. Thank you for supporting our girls, enabling them to make our world a
Yours in Girl Scouting,
Chief Executive Officer
Chair of the Board
GIRL SCOUT MISSION:
Girl Scouting builds girls of courage,
confidence, and character, who
make the world a better place.
In 2013, GSNETX began a journey of strategic learning with a team of volunteers, staff, and board
members. That journey led the council to an innovative spotlight on customer experience, with
special attention focusing on how to equip the volunteers of today with the tools and resources they
need to build girls of courage, confidence, and character, who make the world a better place.
The focus for the council is on four critical initiatives:
Girl and Family Experience: Create an inclusive environment where girls and
families feel welcome, connected, to Girl Scouts and can fully benefit from the
Girl Scout Leadership Experience.
Volunteer Support and Engagement: Establish a relational, effective
volunteer system that drives engagement and retention and ensures that
GSNETX is the opportunity of choice for volunteers who want to impact
Program Effectiveness: Create an outcome-driven culture among all staff,
volunteers, and community partners. This culture will advance alignment
with the National Program Portfolio, use of the Girl Scout processes, and
measurement and reporting of Girl Scout Leadership Experience outcomes
in order to deliver the ultimate girl experience.
Growth Strategy: Transform girl and volunteer recruitment and retention
strategies with a focus on building and growing diverse, sustainable
With this strategic
staff before the 2013
• Membership staff were realigned to implement
key strategies for recruiting new members and
retaining current members.
• The Program Team was structured to serve
program grade levels and short-term volunteers.
• Adult training is undergoing a transformation in
partnership with GSUSA to best serve the
volunteers of today, with enhanced use of
technology and innovation.
STEM Center of Excellence
at Camp Whispering Cedars
The capital campaign and STEM program development will continue at Camp Whispering Cedars
as we transform our facility into a one-of-a-kind STEM Center of Excellence.
$4 million raised
The Rees-Jones Welcome Center and the Hoglund Foundation
Girl Program Center is coming soon to the STEM Center of Excellence
Serving 2,200 girls and adults today
Overall Capital Campaign
The Perot Foundation
The Rees-Jones Foundation
The Simmons Foundation
The Hoglund Foundation
Many thanks to:
The Hoblitzelle Foundation
The Dallas Foundation
The Prothro Foundation
Millie and Allen Bradley
Stephanie and Hunter Hunt
Camp Bette Perot Aquatic Center
With thanks to The Perot Foundation
Opening June 2014
The first – ever Gamma Sigma event was held at Hebron High School for Girl Scout Juniors and their
parents to engage them in their Girl Scout journey. The day was filled with hands – on activities in
STEM, Healthy Living, Financial Literacy and Outdoor Leadership.
Girl Scouts entering 7th – 12th grade participated in hands-on experiments with a focus on
(STEM) in a college setting at the University of Texas at Dallas. There were two sessions: Cadette
Week on June 23-28 and Senior/Ambassador Week on July 21-26. During the five-day workshop, girls interacted with college students, were mentored by successful
STEM professionals, and were exposed to a wide array of exciting STEM related coursework including
computer programming, robotics, environmental engineering, biology, and anatomy. Texas
Instruments sponsored Senior/Ambassador Week and the Fluor Foundation sponsored Cadette Week.
• Confidence in STEM
• Awareness of STEM in daily living
• Understanding of STEM career
• Interest in pursuing STEM courses and careers
“Because of College Journey, I have set higher standards
for myself in my science and math classes”
- College Journey attendee, 16 year old
The Girl Scout Cookie Program is an integral part of the Girl Scouts Financial Literacy Initiative
for girls in grades K – 12.
FIVE KEY SKILLS
THE COOKIE PROGRAM:
1. Goal Setting
2. Decision Making
3. Business Ethics
4. Money Management
5. People Skills
to Troop to Troop
average troop revenue
Gold Award Program
The Girl Scout Gold Award is the highest award a Girl Scout can earn and recognizes Girl Scout
Seniors and Ambassadors who demonstrate community leadership, culminating in 80 hours or
more of service. Each girl chooses and thoroughly researches an issue she cares about, designs
her action plan, builds community collaborations, and takes the lead in implementing her
Girl Scout Gold Award project.
Girls received their
Gold Award in 2013
Maria Hayes, a 2013 Gold Award Honoree, challenged herself daily and took
the road less traveled by other students. Her hard work has paid off. In
May, she graduated in the Top 10 of her class from Denison High School.
Maria was a Commended National Merit, an AP Scholar, Outstanding Science
Student, and Outstanding Spanish Student. She earned numerous academic
letters and served as Secretary of the Grayson County 4-H Council. Maria,
a 14 year member of Girl Scouts, recently received her Gold Award working
with Texoma Health Foundation to create a resource room, “Room for Hope,”
for women with breast cancer.
“I have learned countless things from Girl Scouts! From learning
how to make and keep friendships to learning how to become a
responsible adult, Girl Scouts has made me who I am today! I am
incredibly grateful for the opportunities it has given me.”
- Maria Hayes, 2013 Gold Award Honoree
“I learned how to
be a role model
for younger girls,
how to teach
them and help
Day and Twilight Camp
- 13 year old, Camp Gambill
NEW! Air-conditioning was installed
for all cabins at all resident camps.
91% of parents said the
overall camp experience was
excellent or good.
90% of parents said they
“I made it to the
top of the rock
climbing wall and
never thought I could.
It felt great.”
- 11 year old, Camp Bette Perot
would send their daughter
to camp again.
Using the Girl Scout Leadership Experience model, Girl Scouting is delivered to girls in underserved
schools through in and after school community outreach and education programs funded by the
council and our generous supporters. Programs include Girl Scouts Direct, Girl Scouting in the
School Day, and Las Mariposas.
GIRL SCOUTS DIRECT - This afterschool leadership development program provides an “authentic”
Girl Scout experience for elementary-school girls in underserved communities.
K - 5th
86% of girls in Girl Scouts
Direct reported an improvement
in academic achievement.
GIRL SCOUTING IN THE SCHOOL DAY (EAST TEXAS) - This leadership development
program is held during the school day for middle school girls in underserved communities in East Texas.
6th - 8th
75% of girls in Girl Scouting
in the School Day (East Texas)
showed a notable growth in STEM
interest and competence.
“I never thought about going to college or what I might study if I did
go, until Girl Scouts. We even looked at many great STEM careers.
I now realize that I can do anything I want if I work hard and put my
mind to it.”
- Michaela, 6th grade, GSSD East Texas
GIRL SCOUTING IN THE SCHOOL DAY (DALLAS) - This leadership development program is
held during the school day for middle school girls in underserved communities in Dallas County.
6th - 8th
93% of girls in Girl Scouting in
the School Day Dallas reported an
improvement in seeking challenges.
LAS MARIPOSAS - This program provides an “authentic” Girl Scout experience for elementary-school
girls whose primary language is not English.
91% of 1st-5th grade girls in
Las Mariposas reported a
strong sense of self.
“Girl Scouting in the School Day has been involved with our students for a few
years. The curriculum includes current topics our students are excited to
receive information about and participate in discussions. The hands on activities
are creative and always have a message our students can embrace and own.
The leaders are professional and truly have our students’ best interest at heart.
We at Robert T. Hill MS value the concept of GSSD, the curriculum choices, and
- Coach Thibodaux, Robert T. Hill MS, GSSD
“Girl Scouts taught me to make good decisions for myself,
instead of the bad choices I used to make.”
– 5th grade student, GSD
GSNETX by the Numbers
Number of Badges earned for GSNETX’s 4 Pillars:
Statement of Activities
Total public support and revenue
Services for girls and adults
Management and generalopportunities $1,142,058
Change in net assets
Net assets at beginning of year
Net assets at end of year
2013 OPERATING REVENUES
UNITED WAY (3%)
United Way contributions
Cookie Program, net
Program and camping fees
Sales of merchandise, net
MERCHA HER (9%)
GSNETX by the Numbers
Statement of Financial Position
Cash and cash equivalents
Accounts and pledges receivable
Inventory and other
Land, buildings and equipment, $6,614,946
net of accum. depreciation
LIABILITIES AND NET ASSETS
Other accrued liabilities
SERVICES FOR GIRLS
& ADULTS (86%)
Net assets-temporarily restricted
Net assets-permanently restricted
Total net assets$19,380,972
Total liabilities and net assets
($1,000 or more
Emily and Greg Allbright
Ruth Sharp Altshuler
and Charles Sharp
Julie and Keith Anderson
Lesly Bosch Annen
Jennifer and Thomas
LuAnne Jones Beckley
Millie P. Bradley
Julie and John Broad
Beth and Ed Bull
Serena and Michael Cole
Martha and Russell
Kathryn and Leo Collins
Lani and Keith Connolly
Sonja and Michael
Mary Anne Cree
Trammell S. Crow
Matrice Ellis-Kirk and
Shannon and Robert
Mary Anne French
Rani C. Garcia
Suzy and Larry Gekiere
Carol and Don
Orsolya and Kevin Halter
Sally and Forrest
J. Mark Hollis
Stephanie and Hunter
Elizabeth and Richard
Ann and Keith Kadesky
Angie and Kevin Kadesky
Debra and Steve Leven
Whitney Johns Martin
Peggy and David
Sara Jo and David
Theresa and Yousuf
Margot and Ross Perot
Amy and Nick Plenger
Glynn and Charles Rasor
Debra and Tim Roling
Elixabeth A. Schartz
Peggy and Carl Sewell
Susan G. Simon
Camille and Earl
Nicole and Justin Small
Marianne and Roger
and Ron Jones
Barbara Van Riper
Bobbie and Andres
Julie and C.J. Vogel
Colleen Walker and
Susan and Simon
Ray Corbin, Jr.
Perrie and Tim
Sarah and Doug Francis
Rosemary and Jeff
Staci and Jason
J. Paul Jones
Margo and Jim Keyes
Vaishali and Rajesh
Sharon S. King
Reba and Richard Martin
Rashmi and Apurva
Anna and David McPhail
Jane Miles, M.D.
Diana and Richard
R.A. Reuter Trust
Mary Beth Sunderhaus
Siotha and Jeremy Vest
Bank of America
Bank of Texas
Baylor Health Care
Bell Helicopter Textron,
BNY Mellon Wealth
The Boone Family
Brookshire Grocery Co.
Capital One Bank
Carl B. and Florence E.
The Carl J. and Margot A.
Citibank Texas, NA
Foundation of Texas,
Crain Cubbage Healy
Hedgpeth Johnson &
The Dallas Foundation
Deloitte & Touche LLP
Denton Benefit League
Ed & Mary Heath
EF Institute for Cultural
Eileen Fisher, Inc.
Encana Oil & Gas Inc.
Energy Future Holdings
Ernst & Young LLP
The Eugene McDermott
FedEx Office and Print
Gardere Wynne Sewell
Garland D. Rhoads
Girl Scouts of the USA
The Graham and
Grant Thornton LLP
Hawn Foundation, Inc.
Haynes and Boone, LLP
Heritage Guild of Collin
The Hispanic 100
The Hockaday School
Hunt Consolidated, Inc.
Imprimis Group, Inc.
Jones Lang LaSalle
JP Morgan Chase
Junior League of Collin
Kiwanis Club of Robson
Knights of Columbus
Locke Lord LLP
The Louis and
Peaches Owen Family
M. B. & Edna Zale
Mary Kay, Inc.
The Mike and Mary Terry
Nina McLemore, Inc.
Oncor Electric Delivery
P. T. Kilman Trust
Palmer & Cay
PDS Tech, Inc.
Perot Museum of Nature
Preston Center Rotary
R. A. Reuter Living Trust
RICOH USA, Inc.
The Rogers Foundation
House Charities, Inc.
Ross Avenue Baptist
Church Foundation, Inc.
USA Inc. Foundation
Strasburger & Price, LLP
T. B. Butler Foundation
Texas Bank and Trust
Texas Rangers Baseball
Texas Women Ventures
The Theodore and
Thompson & Knight
Town North Woman’s
Trinity Industries, Inc.
Trinity Mother Frances
UPS Foundation, Inc.
Vin and Caren Prothro
Weaver and Tidwell, LLP
Wells Fargo Bank, N.A.
YesterLand Farm LLC
Youth Service America
Forney Area United Way
Liberty City United Fund
United Fund of Cherokee County
United Fund of Kilgore
United Way of Denton
United Way of Franklin
United Way of Grayson
United Way of Hunt
United Way of Lamar
United Way of
United Way of Rusk
United Way of
United Way of West
GSNETX was a proud participant in the 2013 Donor Bridge campaign .
Total Wine & More
FelCor Lodging Trust
Luna de Noche
Perot Museum of Nature
Strasburger and Price,
2013 Gold Awardees
Ann Marie Anderson
Caroline Stone Arbour
Anase Sewuese Asom
Michaela Xochitl Cortes
Mary Elizabeth Flickinger
Maria Elena Hayes
Stephanie N. Johnson
Alicia Isabel Kiattinat
Ivy Lee Loper
Meagan Elizabeth Massey
Clarsia Renee Montes
Erin Marie Odom
Briana Nicole Owens
Ana Marie Alicia Romanach
Elizabeth Anne Slovak
Callie Ann Stone
Regan Irene Sullivan
Alexandra Marion Villareal
The Girl Scouts of Northeast Texas Alumnae Association currently supports nearly 26,000
members. A Girl Scout Alumnae is any current or former member, current or former volunteer, or
current or former staff member. To join today, please visit www.gsnetx.org/alumnae.
GSNETX Service Centers and Counties Served
Service Centers: JoAnn Fogg Service Center (Headquarters), Collin Area Service Center, Denton
Service Center, East Texas Regional Service Center, Grayson Area Service Center, Highland Village
Service Center, Paris Service Center, Southern Sector Service Center.
Counties: Anderson, Camp, Cherokee, Collin, Dallas, Delta, Denton, Ellis, Fannin, Franklin, Freestone,
Grayson, Gregg, Harrison, Henderson, Hopkins, Hunt, Kaufman, Lamar, Marion, Morris, Navarro,
Panola, Rains, Red River, Rockwall, Rusk, Smith, Titus, Upshur, Van Zandt & Wood.
Board Officers Term: 2013-2015
Retired, ExxonMobil, General Auditor
First Vice Chair/Finance
Communities Foundation of Texas, SVP & CFO
Third Vice President/Property
Crain Cubbage Healy Hedgpeth Johnson
& Wilson, pllc, Shareholder
Second Vice Chair/Strategic Planning
Earl M. Simpkins
Booz & Company, Partner
Thompson & Knight, Partner
Barbara Van Riper
J.P. Morgan, V. P.
Board Members-at-Large Term: 2013-2015
Haynes & Boone, Partner
McLane Foodservice, V.P., Marketing
Frito-Lay, R & D, Sr. Group Mgr.
J.C. Penney Company,
SVP/Merchandise & Mktg. Integration
Megan D. Burkhart
Comerica, EVP & Chief HRO
Texas Instruments, Chief
FedEx Office & Print Services,
EVP & COO
Theresa A. Flores
Mary Kay, Inc., Manager,
Trinity Industries, VP Legal
Affairs & Govt. Relations
Owner & President
Overhead Door Corp., VP, Controller
CrossTex Energy, SVP, HR
New State Capital Partners, Partner
Dallas Mavericks, Dir. of
Marcia Reeves Simpson
EXCO Resources, Inc., VP Engineering
Citi, Market President
Crain Cubbage Healy Hedgpeth Johnson
& Wilson, pllc, Of Councel
STEM Equity Pipeline, NAPE,
Board Members-at-Large Term: 2012-2014
Lesly Bosch Annen
Healy Partners, Chartered
Advisor in Philanthropy
American College of Emergency
Univ. of North Texas, Dir., Ctr. For Economic
Dev. & Research
Judy D. Forinash
Capital One, IT
Cynthia F. Malone
AT&T Services, Inc., Gen. Atty.,
Fox 4/KDFW, Anchor/Reporter
Girl Scouts of Northeast Texas
6001 Summerside Drive
Dallas, Texas 75252