File - Introduction to Business@ SBM ITB

Transcription

Laraspiti Company
Table of Contents
Brief Explanation of Our Company ................................................................................................ 3
Code of Ethics ................................................................................................................................. 4
Content ........................................................................................................................................... 5
General Management ......................................................................................................... 5
Human Resource Management .......................................................................................... 7
Operation ............................................................................................................................ 8
Marketing ............................................................................................................................ 9
Finance .............................................................................................................................. 12
Innovation ......................................................................................................................... 13
Evaluation ..................................................................................................................................... 15
General Management ....................................................................................................... 15
Human Resource Management ........................................................................................ 16
Operation .......................................................................................................................... 16
Marketing .......................................................................................................................... 18
Finance .............................................................................................................................. 19
Innovation ......................................................................................................................... 21
Ethics ................................................................................................................................. 21
Appendices ......................................................................................................................... 24
General .............................................................................................................................. 24
Organization Chart ................................................................................................ 24
Partners and Competitors ..................................................................................... 25
Strengths, Weaknesses, Opportunities, and Threats Analysis ............................. 26
Business Simulation FINAL REPORT
Conclusion........................................................................................................................... 23
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Laraspiti Company
Human Resources ............................................................................................................. 27
Member Profiles ................................................................................................... 27
Job Descriptions (Pre-Execution Days) ................................................................. 29
Job Descriptions (During Execution Days) ............................................................ 30
Marketing .......................................................................................................................... 32
Products and Brief Descriptions ........................................................................... 32
Promotional Materials and Caption of Social Media ............................................ 33
Customer Profile ................................................................................................... 36
Market Survey ....................................................................................................... 37
Finance .............................................................................................................................. 38
Financial Budgeting ............................................................................................... 38
Sales/Profit Forecasting ........................................................................................ 39
Cash Flow Journal ................................................................................................. 40
Cash Flow Statement ............................................................................................ 44
Income Statement ................................................................................................ 44
Financial Transaction ............................................................................................ 45
Additional Assignment .......................................................................................... 49
Operations ........................................................................................................................ 50
MoU with The Secret Factory Outlet Management ............................................. 50
Contract with Party ............................................................................................... 50
Booth Layout/Visualiation .................................................................................... 51
Production Flow .................................................................................................... 51
Service Flow .......................................................................................................... 52
Operations Flow .................................................................................................... 52
Pre-Execution Documentations ............................................................................ 53
Execution Day Documentations ............................................................................ 58
References .......................................................................................................................... 67
Documentation ................................................................................................................. 53
2
Laraspiti Company
BRIEF EXPLANATION OF OUR COMPANY
Company Name
Laraspiti
Logo
This logo shows a grandmother called ‘Laraspiti’ as the experienced
old woman holding money in a left hand and praying with the right
hand. The old woman symbolizes that we raise this business as a
mother raises her child from the very beginning. As the background,
red shows determination and ambition. Teal shows sophistication,
orange shows emotional strength, yellow shows creativity, and blue
shows trust & honesty.
Tag Line
Effort, Faith, Consistency
Profile & Objectives
Laraspiti is a company that deals in food and beverages industry . Laraspiti stands for Laku Keras
Pitulung Gusti, taken from Sundanese language which means ‘Great Sells with God's Help’. This
gives us message that in life, we need to consider both the life for money and praying for
hereafter.
1. To run a profitable operation.
2. To develop a perception that our company is offering high quality products with
reasonable prices.
3. Have happy customers.
Social Media Webpage
http://laraspiticompany.weebly.com/
https://twitter.com/snackvszombies
http://instagram.com/snackvszombies
Objectives
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Laraspiti Company
1. Build Trust and Credibility
 The success of our business is dependent on the trust and confidence we earn
from our employees and customers.
2. Respect for the Individual
 Laraspiti is committed to create an environment where all of the employees are
treated with dignity and respect. This environment tends to bring out the full
potential from each of us. In Laraspiti everyone should feel comfortable to speak
his or her mind.
3. Uphold the Rule
 Laraspiti is committed to complying the rules that were set by SBM ITB,
particularly regarding the business simulation project. We are responsible for
preventing violations of rule.
4. Competition
 We are dedicated to ethical, fair, and vigorous competition. We will sell
Laraspiti’s products based on their quality and competitive pricing. We will make
independent pricing and marketing decisions and will not improperly cooperate
or coordinate our activities with our competitors.
5. Proprietary Information
 It is important that we respect the property rights of others. We will not acquire
or seek to acquire improper means of a competitor’s trade secrets or other
proprietary or confidential information.
6. Health and Safety
 Laraspiti is dedicated to maintain a healthy and hygiene environment.
7. Promote Substances Over From
 At times, we are all faced with decisions we would rather not have to make and
issues we would prefer to avoid. In Laraspiti, we must have the courage to tackle
tough decisions and make difficult choices, secure in the knowledge that
Laraspiti is committed to doing the right thing.
8. Accountability
 Each of us is responsible for knowing and adhering to the values and standards
set forth in this Code.
9. Use of Company Resources
 Company resources, including time, material, equipment and information, are
provided for company business use. Employees are trusted to behave
responsibly and use good judgment to conserve company resources
LARASPITI’S CODE OF ETHICS
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Laraspiti Company
CONTENT
GENERAL MANAGEMENT
In managing our company, we use the principle of POAC (Planning, Organizing,
Actuating, and Controlling). Many organizations around the world applied the principle of POAC
in order to sustain the organization. POAC is the basis for the management of managerial
organization. And here's an explanation of each point of the POAC that we applied in our
company:
A. Planning
Our planning was designed to meet our company's goals, which are:
1. To run a profitable operation.
2. To develop a perception that our company is offering high quality products with
reasonable prices.
3. Have happy customers.
And in order to achieve our goals, we made a set of objectives that must be fulfilled five key
factors, which are:
a.
b.
c.
d.
e.
Specific (there is a clear scope for every objectives, not too wide)
Measurable (the success rate can be measured)
Achievable (can be achieved)
Realistic (accordance with the available resources and capabilities)
Time (there is a clear deadline for every objectives, so it can be easily assessed and
evaluated)
Organizing
In order to achieve the required objectives, organizing is necessary. In our company the
organizing is expressed in terms of the organizational chart. We made 4 divisions (Operation,
Marketing, Finance and HR) which are headed by their very own chief for each division. And
also each division has their own specific tasks and job descriptions.
C.
Actuating
Planning and organizing are less meaningful if it is not followed by the execution of the
work, therefore all of the employees should work in accordance with the duties, functions and
roles, skills and competencies to achieve the goals that has been set. HR division plays an
important role in the implementation of actuating. The HR in our company has made several
motivation programs in order to keep the moral and spirit level high. One of the examples is
when Laraspiti went to EMINEX, basically we used EMINEX as a refreshment platform.
B.
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Laraspiti Company
Laraspiti goes to EMINEX
D. Controlling
In our company, controlling was done by the CEO and HR division. The purpose of
controlling is to make sure that the work implementation goes according to plan. And if there
is a deviation occured, we will discussed it in our forum to seek for the solution. Sometimes
from the deviation that occured, it can be seen that the deviation occured because the initial
plan need to be revised. If change is necessary then we will return to the planning process.
Where we will be planning something new, based on the results of controlling.
Partnership
Without paying for rent, our company fortunately got permission from The Secret
Factory Outlet management to use a space in food section inside the indoor garden of The
Secret Factory Outlet. We made MoU with them which is attached in appendices.
To make our products varied, we got the consignment product from Mrs. Sofi Suryasnia
as our partner in this business simulation. She sold chicken wings and chicken fillets that he
made herself. This is included in our partnership.
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Laraspiti Company
HUMAN RESOURCE MANAGEMENT
Human Resources Programs
1. Nurseling Program
This was one of Human Resource Programs that could help making the familiarity easier to
build. In this program, every Human Resources Member holds some others members to
make them easier to tell, share, or complain about their jobs.
Muhamad Haikal Azhari:
 Hansel Sebastian
 Jose Manuel Susanto
 Sarah Hovia
 Elgin FItriano
 Nisrina Afiah
Alda Qayyum Malik I.:
 Taufiq Abdul Aziz
 Huda Utama Putra
 Meidina Nisa
 Azalia
 Rafly Radhitya
 Roveldy Ellyando
Amadea Farras:





Saskia Asyari
Ni Komang
Karina Yusanta
Helmi Qasthari
Alvianto Tandriawan
2. Broadcast Messages Division
Every Human Resources member should message their children (other members) every
information that CEO told (e.g message for every forum, task that should be done etc.)
4. Laraspiti on Top (Motivation Program)
On 8th of November 2014, Laraspiti members went to EMINEX (Engineering Materials in
Exhibition) held by MTM ITB. This was our Motivation Program to refresh our member’s
mind, so they could enjoy their job.
5. Emergency Action Plan program
We had made an Emergency Action Plan that was the plan for the execution day if on that
day something happens (Earthquake, Flood etc.) to protect our members.
How to Manage Diversity and Conflicts
a. Provide Laraspiti members with accurate information about diversity in our company.
b. Uncover biases that come up on mind.
c. Develop an atmosphere in which people feel free to share their different perspectives.
d. Improve understanding of others who are different.
3. Attendance List Program
Every forum that Larapiti held, Human Resource made an Attendance List. At the end of our
Simulation Business, we collected the data and analyzed. We will give a reward for member
who always comes to every forum.
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Laraspiti Company
OPERATIONS
Brief Overview of Operation Processes
In a company, processes to produce products are the main concerns for Operation
Division. There are several works which should be done by Operation to follow the flow.
Operation cooperates with other divisions such as Marketing, Finance, and Human Resources to
stand together in one goal which is to make everything stays on the place or in other word,
good coordination. In this company, Laraspiti, our division has a main job to produce products.
This may take us to different phases, firstly before the execution days and secondly on the
execution days. Thus, we may conclude to these phases as follows:
1. Choose Specialties
In this phase, Operation with other divisions has discussed about the products we would be
going to sell to customers. There were few considerations though we have many ideas, then we
decided which products might bring best profit.
2. Observe the Markets
As we had decided which products we would be going to sell, our division needed to observe
prices for raw materials for each products. Here, we did some comparisons amongst local
markets and supermarkets. As we had gotten the best prices, we already had our ingredients
ready.
3. Find Suppliers
There were several ingredients that we could not locate in the market, so we need to find these
ingredients from other suppliers. Through internet and other relation we have, we tried to
reach suppliers in the aim to complete our ingredients.
Our company would like to sell best products to customers, in order to satisfy customers’ needs
then we did few tests. In these tests, we concerned on consistency of the taste, cooking time,
and serving time for each product.
5. Pack the Package
After all products had been tasted and final, our last job before the execution days was to make
sure the packaging for our products had been ready to be packed. We found the best fit and
efficient packaging to serve our products.
4. Cook Time
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Laraspiti Company
6. Execution Days
These days might be days we waited for so long after we got through these long processes. In
these days, our division had a single job to produce the products. This job includes cooking,
blending, and serving products. We needed to make sure that flow of production and flow of
services were on position. All members in the company helped our division too, because in the
execution days everybody helped everybody. Team work guaranteed!
MARKETING
Laraspiti company used two kinds of promoting ways, there are offline and online. As
stated above, however, we managed to focus on the online way, which is social media. It was
Instagram, our main online channel to the market. We chose Instagram because it is famous
among many youngsters (which were our main target). Laraspiti delivered the product
messages, Snack Vs Zombies, in extraordinary methods. Having Zombies-theme had already
beneficial, yet as we learned in best seller business book, Brand Gardener by Handoko
Hendroyono, we came out to customer with stories. We raised a creative approach of
nowadays issue which is people's indifference towards social activity in technological era. By
using an appealing anti-mainstream design and funny captions, we succeed to gain a lot of
followers in a week. We happened to reach 357 followers and became the most followed
among the other group, once. However, now we are the second. We received many good
feedback from the markets, such as "Good idea!" and "What a funny way to deliver messages".
We even got support from famous Instragram user bandungfoodie, foodnotebdg,
makanpakereceh, etc.
PRE D-Day
1
Types of
Plan
Twitter
(@SnackVsZ
ombies)
2
Instagram
(@SnackVsZ
ombies)
3
Path
(personal
account
from
Implementation
Effectivity
Posting about
INEFFECTIVE
SNACKVSZOMBIES
(detailed
information)
Posting pictures of EFFECTIVE
SNACKVSZOMBIES
storyline and
detailed
information
(Menu,Place,etc)
Posting the pictures EFFECTIVE
and other post
from Marketing
Div. of Public
Respond
Explanation
Only few
followers
Twitter is no longer
popular Social Media
that our target market
use
People
Instagram kami
know
menyajikan gambar
about our unik dan cerita yang
concept
kuat sehingga banyak
and
pelanggan yang
products
berasal dari IG
People
Lots of Laraspiti
from
employees have path
many
account. They manage
backgroun to promote and have
No.
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Laraspiti Company
Laraspiti
Employees)
Relation
ds know
about our
concept
and
products
People
curious
about our
products
and know
our
concept
feedback from their
friends.
4
Company
Website
Laraspitico
mpany.wee
bly.com
EFFECTIVE
5
Publishing
Paper
(Poster)
Posting the same
pictures from IG
with different user
interface and
posting detailed
information about
Laraspiti and
SNACKVSZOMBIES
Posted on 2,3,5
Senior HighSchool
and ITB Area
EFFECTIVE
People
become
curious of
our
product
EFFECTIVE
People
know
about our
concept
and come
to our
stand
Poster would be an
effective way of
advertising, We
posted it on strategic
areas so people could
see.
We manage to
presentate in classes
and posted posters.
So many of our
customer from 2,3,5
SHS and ITB
6.
Laraspiti
Goes to
High School
and ITB
All Laraspiti
Member goes to
2,3,5 SHS and ITB.
Promoting our
concept through
classes and faculty.
Effectivity
Respond
Explanation
EFFECTIVE
They come
to our
booth
We post the picture EFFECTIVE
with 12 followers
and 40 followings
They come
to our
booth
With our tweet,
other people know
when our booth is
crowded and when
we already sold out,
and we inform
where our booth is
and time when we
open or close.
So other people will
know how crowded
our booth is, and its
Our Website User
Interface and the
content is people
friendly, so, lots of
people understand
the concept
No.
1
2
Types Of
Implementation
Plans
Twitter
(@SNACKVS
ZOMBIES)
Instragram
(@snackvsz
ombies)
D-Day
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0
Laraspiti Company
Path
Updated on
employees
personal account
EFFECTIVE
4
Poster
Posted our poster
at The Secret FO
EFFECTIVE
5
X-Banner
Put on the entrance EFFECTIVE
of The Secret FO
6
Walking
Dead
Banner
Chalkboard
s and
Crafting
Cancelled due to
Zombies problem
INEFFECTIVE
-
Write our menu
with artistic way.
EFFECTIVE
8.
Mascot
(Zombies)
Wear an attractive
Zombie costume
and make up and
walk around the FO
INEFFECTIVE
They look at
our menu to
see the
price and
option
People
scared.
9.
Walking
banners
EFFECTIVE
10.
Games
11.
Stand
Decoration
Walk around Riau
street with a board
hanging on the
person’s body, with
our menu
Cancelled due to
Zombie problem
Decorate the stand
to make it unique
7
INEFFECTIVE
EFFECTIVE
People
come to our
booth
The walking
banner give
us a lot
more
consumer.
Lots of
consumers
interested
what do we
sell
Because of our
attractive menu, it
makes people
interested to buy
our products
The make-up and
costume is
awesome. But
people scared of it
and avoiding our
stand
With our team
walking around,
people come to our
stand to buy the
products
It makes the people
wanted to visit our
eye catching stand
3
like a common thing
to think our product
is delicious since a
lot of people come
People know about
actual condition on
our stand and
somehow they
wanted to come.
People know that
there is our stand at
the FO and wanted
to visit it.
People know that
there is our stand at
the FO and wanted
to visit it.
-
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Laraspiti Company
Marketing Mix
Product, Promotion, and Place were our marketing mix. Since our market was
youngster, we modified our products so that, it was suitable for their taste. Our products were
in-trend snacks, such as chicken wings, green tea, fanta float, chicken fillet, and siomay. For
siomay, we changed the sauce from traditionally bumbu kacang into modern one: bolognaise,
mayonnaise, barbeque, and cheese. Those got good feedback from customers. We decided to
be unique, funny, and extraordinary for our promotional purpose, which were pretty worked
out for us as stated above. We took a place in The Secret Factory Outlet because it was like the
youngster mother ship, the Riau Street itself has been famous as one stop shopping area, The
Secret is one of the most visited factory outlet in Riau Street, and in between 9am to 5pm on
the weekend, The Secret usually visited by almost 3500 people a day.
How Company Manages Customers
Customers were our best friend. We treated our customers as they were ourselves. We
always answered their questions as soon as possible in social media, welcomed them friendly
and happily, talked to them kindly, served the products right away, treated them equally, and
handed over the product politely. We happened to manage the queue and communicated it to
customers so they will know which number they were. It reduced chaos and misunderstanding
in crowded time.
FINANCE
Financial Budgeting, Spending, Reporting and Consideration
On the second week of preparation, we started to have a testing agenda. Here, we tried
to make the food by calculating how many ingredients needed for 8 portions of siomay, a
portion of Fanta float, and a portion of ice blended green tea. The duty of finance division was
to count how much ingredients we need based on the data in the testing. Then, we transferred
it to the budgeting report.
After we had finished making budgeting report, we moved to forecasting report. Before
that, we counted the cost of each menu by summing all the ingredients price, packaging price,
marketing budget and divided it by how many portion of menu that we are going to sell.
Then, we had a meeting that discussed about the price of our product and how many
portions of each menu we were going to sell. Our consideration in determining the prices and
Our financial budgeting first was made by estimating the price of each product and the
price from supermarket because of the limited time for the first presentation. After that, we
started to cooperate with operation team and survey the prices of product in some traditional
market. After surveying, we got some low price of each product in some different traditional.
The operation team noted the traditional market and its product, so we were not confused to
buy it several days before the execution day.
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Laraspiti Company
the portions were who the customer in The Secret Factory are, the price of food inside The
Secret, How many profit that we are going to gain, and the quality of the ingredients that we
use.
For the forecasting, we divided it into 3 parts. First, the base case is the prediction of
how many portions of each menu that will be sold based on the data in the budgeting. Second,
the best case is prediction of how many portions of each menu that probably will restock. Last,
the worst case is how many portions of food that probably sold in a bad situation. The amount
of each menu at those three reports was discussed together with lots of considerations.
In spending the money the operation and also the marketing team should notice the
CFO about the product price, if it is allowed by the CFO then they may bought the product, if it’s
not they should find another shop/market so it won’t be over budget. They must collect the bill
of the product to the CFO and return the rest of the money.
In reporting the profit and income statement, first we matched the data in the bill and in
our budgeting, if in case the product price is different than in the budget we’ll change the data.
We counted the profit daily and matched it with our forecasting.
The Coordination with Other Division
In the business simulation we often coordinated with marketing team and operation
team, because both of them were the divisions that needed much money to fulfill their project.
As the duty of finance division, first we made the budgeting for marketing and operation
division by discussing it together. We discussed about what the things/ingredients are needed
for every menu, what the crucial things for the stand decoration are, what the things that are
not really necessary, etc. For the marketing team, we asked them to find some stuffs like
board, wood, cloth, etc. So, we only gave them money to buy the crucial things.
INNOVATION
In order to keep our business stays on the right track and to prevent our business from
falling behind our competitors, we decided to make several innovations. We did not only make
innovations for our products, but also innovations for each division. Innovation that was applied
was mostly regarding the division works and functions. Here are the lists of our innovations:
Innovation for our products:
We made unconventional dumplings topped with modern sauces (BBQ, bolognaise, cheese,
mayonnaise) and we gave them unique names such as “Siawmay Keris P. and Siawmay Sauna”
to attract more potential customers.
For the operation team, some of us also joined the survey to find good products with
low cost. After getting the data we transferred it to our budgeting. In spending the money the
marketing and operation team should notice the CFO, so the outflow will be in control.
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Laraspiti Company
Innovation from marketing:


Adopting the”Plants vs Zombies” game theme to our stand concept to create a unique
impression about our stand.
Use the walking banner strategy, so instead of using still banner we use walking banner
to widen our physical marketing range.
Innovation from finance:
Not only focused on budgeting, but also do controlling to other divisions regarding financial
matters from the beginning until the end of the project.
Innovation from HR:



Responsible in record keeping.
Take a note in every forum.
Collecting each division’s tasks.
Innovation from operation:
As it is stated, innovation is such a must in our company. We see it is not only about the
products but also how to innovate the cooperation between divisions. The ways we
communicate and execute the demand from customers are included in our innovation. By
doing that, a structured system will be performed well in our company, so huge profit is more
than possible.
As the competitions have gone more difficult amongst the market, operation division tried to
be more innovated though our performances. The most seen projects we have done to make
sure our project such a success were by innovating on products and building system
management to our division also others. Product innovation includes the best ingredients we
tried to provide in our products, then system management includes the way we manage the
production. Instead of only selling products, we have done few tests on the products to know
the dose of our products work well. In producing products, time management is another
component in our list. Intension to make new and innovated products was done by choosing
the best for menu and finding the suppliers to complete our materials.
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Laraspiti Company
EVALUATION
GENERAL MANAGEMENT
In terms of general management, from the preparation phase until execution day we
encountered some challenges. But we were able to overcome the challenges and kept striving
forward. Here is the list of the challenges that we encountered:
2.
3.
Overlapping Responsibility. During the first 2 weeks
of preparation phase, some of our members who
came from Jabodetabek went back home in the
weekend. And challenge persists when we want to do
price observation for raw material but there were
only two operation staffs remained. Therefore,
members from other division came in to carry out this
task.
Handling deviation. From beginning to end there
were several deviations occurred. These deviations
occurred when the initial plan wasn’t implemented as
the way it should.
Solution
We realized that we all have different
perspectives. So in our first forum we
agreed that for every idea, concept, etc.
all would be noted. No matter how quirky
it is. Then we used feedback system to
filter all of those ideas. So no ideas were
unheard and every member would felt
appreciated.
We made an agreement with all of our
members stating that after the second
week no member is allowed to go back to
Jakarta and its surroundings unless it is
emergency situation or family interest.
For every deviation that occurred we
immediately discussed it in forum. In
several occasions the deviations helped us
to spot the real nuisance, which was the
initial plan itself and revision to the initial
plan need to be made in order to keep
everything going smoothly.
Based on the way our business managed, we can say that our business is feasible
because we were able to maintain our business’s stability even though there were some
challenges aroused. We can also cope with deviations and adjust ourselves to change.
From our experience, we can suggest that there are several improvements need to be
made. The first one is structure; our members should acknowledge the structure of our
company well, so there won’t be any overlapping responsibility occurred. The second one is
chain of command; we need to strengthen our chain of command so we can avoid any misscommunication.
No.
Challenges
1. Diversity. Our company consists of people from
various backgrounds. So in short, Laraspiti is build
based on diversity. At first diversity can also be
challenging and it can sometimes be difficult to
understand things from a different point of reference.
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Laraspiti Company
HUMAN RESOURCE MANAGEMENT
Challenges in Managing People
a. Some people didn’t answer the messages that delivered by HR members
b. Hard to come on every forum
c. Fail to meet Important deadlines
d. Look or sound depressed
e. Look at every problem one sides only
Solutions
a. Call the members who didn’t answer the message
b. Make an Attendance List
c. Each division should start their duty a week before the deadline and give them punishment
if they failed
d. Take it easy and make ever session or forum more fun
e. Members need to listen more and do mirroring
Feasibility in Managing People
We think that our business is feasible because our way to manage people is supporting our
company’ performance and has a fine system so it makes them to enjoy their job and
motivated.
Suggestion of Improvements
We need to plan more routine activities that can motivate our members and create a
durable system to invite members in joining the forum.
OPERATIONS
In operating a business, there must be few challenges faced by a company specifically in our
division. This may takes some efforts to make sure that our members might have been through
these challenges with ease. Operation should consider to finding the best way in managing
issues amongst issues, so the company might have a good system in operation. These
challenges and the solutions we might have will be explained as follows:
1. Lots of Menu
At the very beginning, all members in our company did a brainstorming to throw in ideas to find
out which were going to be our final products. These ideas were also creating a challenge for us
because we needed to choose from varies menu. We needed a long time to make our final
Challenges and Solutions
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Laraspiti Company
decision by discussing and projecting the business plan. After all, we chose the final product in
the consideration of simple production and cultural value from our concept.
2. Short Testing Time
Our tight schedule might cause an issue in order to do testing for each product. Therefore the
short or limited time was also a challenge for us. This was a challenge because we needed to
know at the first about time management and consistency of the taste to make a product. So,
we did testing three times in the middle of our spare time. All members attended, they tried
our products too to give feedbacks and improvements.
3. Big Target On Demand
The other challenge we faced was also a big target from our company. We had a target to sell
200 portions in a day, considering this would be the first launching of our products. Operation
needed to think hard in this challenge because we only had limited human resources to do
production and other jobs. In the end, we decided to be more logical and we prepared 200
portions for two days instead of 400 portions in total.
Business Feasibility from Operation Perspective
Managing a business is not always an easy job. On the other hand, if we can manage the
resources, whether goods or human capital in a structured system, managing a business will
should not be a problem. Basically, how to run a business in our perspective is always the same,
lower businesses or higher businesses. Due to this is a business simulation project which might
be the first experience for most of us, university students, finding difficulties in this step is a
normal thing. Then, we need to cooperate with random people that are also applied in real
world. Sometimes we could not work with certain people. That is one life lesson. Based on
operation, the most important things are structured system and good coordination of team
work. Complete these pre-requirements then you will have your own business running forward
in the future.
As we said before, structured system and good coordination of team work are musts to
do a good operation in a business. Though, a business might be improved by more plans and
thoughts regarding to the reality. Instead of being too much ambitious, we need to consider
how to start slow and steady by observing markets and inviting critics. Operation is the
automated robot in a company; it should have been programed nicely. A broaden knowledge to
the business basis is also a good suggestion to start up a business, so it would be a bright
business in a long time.
Suggestion for Improvements
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Laraspiti Company
MARKETING
Challenges and Solutions
Challenges we faced:
1.
2.
3.
4.
5.
6.
7.
The game that we schemed for customer purchasing over IDR 40.000 unfortunately
couldn’t be attained due to in capacious space and strict rules for food tenants to be
hassle-free and no mess allowed on the area.
Zombies of Dora and Bruno Mars that we previously planned to appear couldn’t be
committed since its existence scares several customers and children instead of attracting
them to come to our booth.
Location of our stand was inside the factory outlet whereas the other companies put their
stand outside the building (parking lot, pavement, etc.) therefore, sometimes it was hard
for certain people to recognize the location of our stand.
Unstable weather and sudden rain became a minor constraint because it made the walking
banner mascots couldn’t walk around the main street of Jalan Riau.
We once had an issue when deciding to choose our products’ name and story behind its
launching by reason of our awareness of products’ name that will be controversial and way
too icky to pick regarding to Zombies concept we used.
It was quite tricky promoting our booth when we carried out Snack VS Zombies Road to
School due to permission procedures we had to conform and also looking for unattended
classes.
Due to limitation of budget we canceled using leaflet as one of our promotion material.
1.
2.
3.
4.
5.
6.
We took more effort on promoting it through walking banner and offering our products to
pedestrians, partner, relatives, factory outlet customers, and promoting along Jalan Riau
even we went through inside Riau Junction to replaced undone plans.
Putting X-Banner in front of the factory outlet gives presence of mind to people who
passed by of our stand and glance view of products we offered.
Performing delivery service throughout the rain with umbrella to customers who ordered
via personal message to our members.
Finally nailed putting names to our products and also the story behind it with googling
some brand naming techniques & made a creative discussion forum with marketing
members.
Even at particular schools we were not allowed to come from class-to-class to give some
brief explanation of our upcoming booth, we were allowed to put our poster on their wall
magazine and we succeeded giving some explanation briefs to several classes at SMAN 5 &
SMAN 3 Bandung.
Maximizing the use of posters we printed and distribute it to a wide range within high
schools, public spots at ITB, and courses places.
Solutions and Suggestion of Improvement:
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Laraspiti Company
Business Feasibility based on Marketing Program
Marketing of Laraspiti focuses on how to catch target market by integrated marketing
programs. To reach the purpose, we did almost all of marketing plans that we make before,
such as Laraspiti Goes to School, Walking-banner promotion, publishing paper (banner, poster),
Laraspiti’s website, and Laraspiti’s social media (instagram, twitter). That program has done
effectively. For another marketing program, we considered that it would be ineffective, so we
didn’t do it.
We made our marketing programs by well-organized steps, such as understanding the external
environment of business, defining the target market with STP (segmenting, targeting, and
positioning), and developing marketing mix (7P) of our business. Moreover, we chose
marketing’s theme, Zombie, based on reality that nowadays gadget has changed everybody’s
lifestyle that makes they ignore sensibility and motoric needs. Based on that decision-making,
we ensured that we managed the marketing effectively, so the business is feasible.
FINANCE
Challenges in Managing Money
The next problem was the changes of the prices in the market. Before we discussed
about the budgeting, each division did observation based on their list ‘things to buy’. They
observed it in the traditional market around Bandung, then found some traditional market and
supermarket that provided a cheap prices. Each division decided to put that price in their list
‘thing to buy’, so we could allocate the money. Unfortunately, there were some changes in
product price when we did preparation for the execution day and it of course contributed a
problem.
There were some miscommunications between the finance and the other divisions
because everyone was busy with their work and job. They just did what they thought right in
using the money without any confirmation. So it led to a little trouble and there were some bills
which were lost (hidden), so everyone was panic especially the finance, wondering how the
money could get exhausted.
Solutions
At first, everything was perfectly arranged, we had made a plan and we thought it would
be worth it. But, everything was not like what we were expected and we found some challenges
in managing our money. The money allocation was not work effectively. At the beginning, we
had agreed to allocate our money based on the divisions’ need (operation, human resource,
marketing, and finance) and we made the budgeting decision based on their list. The allocation
for the operation was the highest because they need a lot of things to buy. When the
preparation for execution day began, everything was just different. Some of the divisions were
out of their agreement budget. They just realized something crucial they needed to buy and it
has not been listed before.
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Laraspiti Company
We solved the financial problem by our secure money that we’ve had been prepared.
We had secure money about Rp200.000,00 and fortunately it was not used up. There were also
some products that became cheaper for the execution day and it helped to cover the budget
instead of the secure money. After the execution day, everyone in each division checked and
rechecked all the bills, and reported it again to the finance so there would not be no missing in
budgeting. Finally we could make a cash flow which was appropriate based on the fact that
happen on the execution process.
Feasibilities in Our Business Based on The Way We Manage The Money
Our business was really feasible based on the way we managed our finance. It was
proved by the process that we had been through. Generally everything ran well although there
were some little problems, but it did not ruin our business. Our business was also feasible
because everyone helped each other. The money was managed by the finance, but still it
helped by each division. Every member of our company agreed we must ask the finance before
buying the things which were not match with the budgeting allocation. It made everything
easier to be managed especially the money itself.
Suggestion for Improvement
This business simulation made us understand about how business works and it is not as
easy as what we thought before. From the finance field, it can be improved when the campus
gives more capital to each company so each company can explore and execute their idea
without any worry about the budgeting. Based on our experiences, we find it difficult to
manage the money because we need a lot of things to buy and the money is limited. Some
improvement also can be contributed by the member if they are selective in choosing the
product. There are still some products with high quality but in cheaper price, but because the
members do not know it well, so they buy the product in higher prices.
We can conclude our business is really feasible by the profit we earn. Our profit is more
than the actual capital. It is about 135% of the capital that was given by the SBM. Breakeven
point itself was already achieved on the first day (with some profit), so the second day we sold
our product fully to earn the profit. We could get that big amount of profit because our target
market was mostly youngsters and we sold our product inside one of the big malls in Bandung.
Youngsters are a group of people who are really consumptive, do not care about the price of
product they are willing to buy and our product prices are also compatible with another food
stand in the mall. So, our company can empower this situation by selling our product in range
between middle until high prices. Our business is really profitable and we can grow to develop a
big company if we keep struggle to develop this business.
Feasibilities of Our Business Based on Profit
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INNOVATION
After we implemented our innovations, most of them worked well, but a challenge arose during
execution days. Thankfully, we were able to adapt to the situation and overcome the challenge.
Here is the list of the challenge that we encountered:
No. Challenges
1.
The Plants VS Zombies theme. At first
we planned to dress our mascots with
zombie costumes to attract potential
customers, especially children. But in
the reality, our “zombies” proved to be
too scary and the children are too
afraid to come near the zombies.
Solutions
We remove the zombie concept and replace it
with walking banner. We optimized the use of
walking banner by expanding its covering area
so it can attract more potential customers.
Based on the innovations we did, we can conclude that our business is pretty feasible.
We made innovations in order to make our business suitable to the latest trends. Most of our
innovations worked perfectly well and able to improve our company’s performance.
Our suggested improvement is that we must consider and plan every concept
thoroughly before we execute that concept. So there won’t be any resources wasted in vain.
ETHICS
1.
2.
3.
4.
5.
Using the fresh Ingredients for every product that we sold.
Processing the products with hygienist.
Using the clean equipment for every product.
Quality is number one.
Make every with compassion.
ETHICS IN APPROACHING CUSTOMERS
1. Serve the customers with our best products. Serve the customer with the friendly
greetings.
2. Offering our menus with the nice attitude.
3. Try to make a good chit chat so the feel comfortable with us.
4. Respect every customer.
5. Don’t forget to ask the satisfaction of the customers to improve our service.
ETHICS IN CREATING THE PRODUCTS
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ETHICS IN COMMUNCATING WITH MEMBERS
1. Truthfulness, honesty and transparent with all of the members are the main essential to
the integrity of communication.
2. Endorse freedom of expression, diversity of perspective and tolerance of dissent to
achieve the informed.
3. Strive to understand and respect each member.
No. Challenge
Solution
1.
Although we forgot some "customers’
treatment points", we still treat all of our
customers nicely. We always serve the
customers with our best attitude.
Treat customers equally. On the
execution days we faced a challenge
which is how to treat every customer
equally, especially during peak hours.
Because
during
peak
hours,
sometimes we forgot to greet the
customers or asked whether they are
satisfied or not.
From our ethical value and code of ethics implementation we can say that our business
is pretty feasible. Because there weren't any serious challenge occurred during the
implementation and also we didn't get any negative comment regarding our approaches to the
customers.
Our suggested improvement is that we must create a step by step guide on how we
must treat our customers. So there won't be any confusion or miss treatment occurred.
In implementing our ethical value and our code of ethics there are almost no serious
challenges. But we faced a challenge during execution days which is:
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Laraspiti Company
CONCLUSION
Business Simulation is the activity that is very useful for learning business. We first built a
company which was involved Chief Executive Officer, Marketing Division, Finance Division,
Operations Division, and Human Resource Division. Then we equate the vision of each member
to reach company’s goal. Job description of each division was stated in a forum and the
divisions needed to start run their job description well to achieve company’s goal. From this, we
learn about integrity and commitment required from each member. It stated because if one of
the members is not commit, the company’s goal will not be achieved.
After doing every job description, we as a team needed to discuss about some matters. In
here, we learn how to communicate with friends as our college. There were some misscommunication occurred, so we were charged to deliver our opinions kindly. Besides, we also
learn communication with partner and higher position party.
Surely, we were working with humans and living in a state law. This leads us to be able to
manage people, manage time, and manage the system around. Ethic is a very basic thing for us
to make this thing done.
Overall, we really learn something by running this simulation business. Theoretically, we
could know something new, for example financial calculating. Besides, we also learn more
about how to live with others and deal with many problems ahead.
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APPENDICIES
GENERAL
Organization Chart
POSITI
VE
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Laraspiti Company
Partner and Competitors
We got a partner who put consignment products in our stand, named Sofi Suryasnia. Here are
some positive and negative points of having partner.
Positive points:
a) She connected us to The Secret Factory Outlet’s owner, that we could get free space in
The Secret.
b) Products (chicken wing and chicken fillet) that she put in our stand attracted people to
come to our stand because the taste was very good.
c) She came to our stand, brought her family and friends to buy our products.
d) We learnt a lot in communicating with people and how to make contracts.
Negative points:
a) We had a difficulty in re-calculating the budget and forecasting right after we agreed to
accept her consignment products.
b) We needed more space, especially in refrigerator to keep the chicken frozen, meanwhile
we only had a small refrigerator, so some chickens became stale.
On our business location (The Secret FO), there are already several F&B stands located
there. But from our observation, we conclude that there are only 2 stands that have the
potentials of becoming our competitors. They are:
1. Avocacito
Description:
Avocacito is a stand that only sells beverages. Their products consist of mocktail, coffee,
flavored tea and juice. Their signature product is the "Avocacito" which is avocado juice
mixed with coffee, caramel and vanilla ice cream. The price range starting from
Rp12.000,00.
Our beverage products are very different from what Avocacito offers. So there wasn't any
direct rivalry between our stand and Avocacito. However, almost all of Avocacito's products
are more expensive than ours. Most of their products priced above Rp15.000,00 and for
comparison, all of our beverage products priced at Rp15.000,00. So we offered a cheaper
alternative to potential customers that want to buy a drink.
2. Stand Siomay Bandung
Description:
Stand Siomay Bandung is a stand that sells mostly light meals. Their products consist of
dumpling and sponge cake. Their main product is the "Siomay Bandung" which is a portion of
fried dumplings topped with traditional peanut sauce. They also sell banana sponge cake, which
Comparison:
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Laraspiti Company
is a sponge cake with the shape and color of a banana. For the "Siomay Bandung" the price is
Rp25.000,00/4pcs.
Comparison:
Stand Siomay Bandung is our closest competitor because it sells the same product as
ours. The difference is that we didn't use traditional peanut sauce as our topping. We
used modern sauce such as BBQ, bolognaise, cheese and mayonnaise as our toppings.
And also our product price is cheaper, we set the price Rp20.000,00/4pcs of fried
dumplings. Based on our observation during the execution days, many people were more
attracted to visit our stand than to Siomay Bandung stand.
We shared the same market segment with Stand Siomay Bandung and during those 2
days execution we took some of Stand Siomay Bandung market share. From our observation,
for every 6-8 portions of dumplings that we sold, Stand Siomay Bandung only managed to sell 1
portion.
Strengths, Weaknesses, Opportunities, and Threats Analysis of Laraspiti
STRENGTHS
WEAKNESSES
 We have a creative team with
 Lack of experience in running real
so many bright ideas.
 Good internal
business.
 Lack of competitive strength, such
communications.
as weak brand name.
 Our business is located in a
OPPORTUNITIES
THREATS
 Similar products from competitors in
 The market for food and
HUMAN RESOURCE
our business location are more
Member
Profile
expensive.
 The booming of social media trend.
We can optimized social media as
our marketing platform.
beverage is very competitive.
 Competitors have similar
products.
 Rising cost of raw material
(especially chicken)
very strategic location (The
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HUMAN RESOURCES
Member Profile
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Job Description (Pre-Execution Days)
Chief Executive Officer:
a)
b)
c)
d)
e)
f)
The most senior corporate officer in charge of managing an organization.
Decision Maker
Advises the board of directors
Motivates employees
Drives change within the organization.
Presides over the organization's day-to-day operations
Marketing:
a) Developing marketing campaigns to promote a product, service or idea
b) Networking with a range of stakeholders including customers, colleagues, suppliers and
partner organizations.
c) Placing adverts in the press - local, regional, national and specialist publications - or on the
radio.
d) Managing the production of marketing materials, including leaflets, posters, and flyers.
e) conducting market research, for example using customer questionnaires and focus groups
Finance:
a)
b)
c)
d)
e)
f)
Providing financial advice
Monitoring and interpreting cash flows.
Analyzing change and advising accordingly.
Developing financial management mechanisms that minimize financial risk.
Managing a company's financial accounting, monitoring and reporting systems.
Managing budgets.
a)
b)
c)
d)
Organize the storage and distribution of goods.
Ensure the right products are delivered to the right location on time and at a good cost.
Planning and controlling change.
Overseeing inventory, distribution of goods and facility layout.
Human Resource:
a)
b)
c)
d)
e)
f)
g)
h)
Consult with employers to identify needs and preferred qualifications
Note every result of forum.
Gathered each division duty.
Socialize the result of every forum to all members.
Message to all of members.
Motivate the members.
Direct disciplinary procedures
Jobs and Their Description
Operation:
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Laraspiti Company
Job Description (During Execution Days)
07.0008.45
All
Jose
Radithya
Azalia
Haikal
09.0013.00
Briefing + prepare the
stand and products
Cook the siomay
Steam the siomay
Cook the chicken wings
Cook the chicken fillets
Prepare the barbecue
sauce
Alvianto
Make the fanta float
Make the ice blended
green tea
Nisrina
Work as the cashier
Amadea
Serve the customers
Take on the role as Dora
(Mascot)
Attract customers with
games
Take on the role as Bruno
Mars (Mascot)
games
Guide customers to go
with the flow
Guide customers in games
and serve customers
Huda
Helmi
Taufiq
Oming
Elgin
Sarah
Saskia
Oming
Jose
13.0017.00
Activities (WHAT)
Karin
Rovel
HOW
Gathered in The Secret, CEO direct the staffs
Put the siomay into the frying pan
Put the siomay into the steamer
Deep fry the chicken wings in hot cooking oil
Deep fry the chicken fillets in hot cooking oil
Mix the butter, barbecue sauce, and sugar
Mix fanta and vanilla ice cream in the
prepared cup
Blend the green tea powder with ice and
creamer
Serve customers who want to pay and keep
the money
Prepare the dish and deliver it to the
customers
Take a walk outside the stand to attract
customers
Become the shot target in games
customers
Guide customers to order the food and play
games
Guide the games while customers wait for the
food
Attract customers outside
The Secret
Carry the promotion board to attract the
customers
Cook the siomay
Steam the siomay
Cook the chicken wings
Cook the chicken fillets
Prepare the barbeque
sauce
Put the siomay into the frying pan
Put the siomay into the steamer
Deep fry the chicken wings in hot cooking oil
Deep fry the chicken fillets in hot cooking oil
Make the fanta float
Mix the butter, barbecue sauce, and sugar
Mix fanta and vanilla ice cream in the
prepared cup
Time
Name
(WHEN)
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Laraspiti Company
Nisrina
Work as the cashier
Amadea
Serve the customers
Take on the role as Dora
(Mascot)
games
Take on the role as Bruno
Mars (Mascot)
games
Guide customers to go
with the flow
Guide customers in games
and serve customers
Huda
Helmi
Alda
Mede
Elgin
Sarah
Saskia
17.0019.00
All
Attract customers outside
The Secret
Clear up the equipment
and the remaining
groceries
Blend the green tea powder with ice and
creamer
Serve customers who want to pay and keep
the money
Prepare the dish and deliver it to the
customers
customers
customers
Guide customers to order the food and play
games
Guide the games while customers wait for the
food
Carry the promotion board to attract the
customers
Tidy up the equipment in the stand and clear
up remaining groceries
Hansel
Make the ice blended
green tea
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Laraspiti Company
MARKETING
Products and Brief Descriptions
SiawmayKeris P.
SiawmayKeris P. is our best-selling signature home-made fried
chicken-dumpling and what makes it special unlike any other fried
siawmay is the sauce we put onto these dumplings with choices of
various modern sauce such as Barbeque, Bolognaise, Cheese, and
Mayonnaise.
Siawmay Sauna
Another signature dish from our kitchen, here comes the Siawmay
Sauna! This steamed chicken-dumpling is one fun way of tasty and
healthy snacking and best-served with our refreshing Jawdropping
Green-T Blend.
Premium green tea latte mixed with silky-smooth creamer blended
together into a cup of happiness. No wonder it becomes family’s
favourite beverage.
Bloody Fun-tta Float
Thirst quenching Fanta with creamy vanilla ice cream on top.
Jawdropping Green-T Blend
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Laraspiti Company
Consignment Products
Troops of Chicken Wing
Fried BBQ-glazed chicken wings from the best chicken’s flutter!
Chibi Maruko Chunk
Juicy and tender chicken fillet chopped into bite-sized and
marinated with mouthwatering butter sauce.
Promotional Materials and Captions of Social Media
Twitter
Instagram
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Website
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Walking Board
Line
X-Banner
Path
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Laraspiti Company
Poster
Customers Profile
A. People from The Secret FO
The Secret FO manager said that on weekend the visitor is about 3000-4000 thousand people,
we estimated it only 185 people from 350.
B. People which we invite to come (family/friend/relation)
Laraspiti members were told to bring minimum 25 customers on the D-day. Based on that,
there were about 475 customers. But the actual customer was about 165.
We estimated that more than 350 people visited our booth. And there were two types of
customers:
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Laraspiti Company
Customer Chart
The Secret Customers
Family
Friends
Relation (SBM/ITB/SHS)
Market Surveys
The research was held on October 26th, and the results are:
Riau (Riau Junction Intersection-Pos Indonesia Intersection)
There are lot of FO and other potential business spot
Lot of people coming on the weekend
Potential customer (middle-high economic class)
The street is under construction
One of travel destination for family (domestic/foreign)
 Dago
1. There is a distance gap between one FO to another
2. Not passed by many people in the afternoon unless it’s raining and it leads to traffic jam
but some people are not willing to visit booth as it’s raining
3. We difficulty finding who’s in charge of the business spot to be asked about renting their
space
4. There’s a Car Free Day on Sunday morning so there will be mass of people
5. Some factory outlets are already well-known and they have their own market that we
can take advantage of

1.
2.
3.
4.
5.
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Laraspiti Company

1.
2.
3.
4.
5.
Ganeca
University students population
Short range of selling circumstances
Less tourists on weekdays and weekends
Impossible to offer expensive products
Only a little profit might be created from this area
We decided to choose Riau based on the research result.
FINANCE
Financial Budgeting
FINAL BUDGETING ( DAY 1 )
Food
Number
1
2
Menu
Siomay Goreng
Siomay Kukus
Ingredients
Brand
Chicken
Scallion
Kulit Pangsit
Egg
Minyak Wijen
Fish Sauce
Flour
Salt
Additional Sauce:
Mayonnaise
Cheese
Bolognaise
Barbecue
Chili Sauce
Oil 6L
Drink
Rose Brand
Price
Measure
Qty
Total
Rp
Rp
Rp
Rp
Rp
Rp
Rp
252,000.00
5,000.00
130,000.00
72,000.00
22,000.00
21,000.00
Rp18,000.00
Rp22,000.00
1 kg
1 bottle
Rp7,000.00
1 kg
17
4
1
0
3
Rp2,000.00
1 kg
2
Rp
4,000.00
Rp60,000.00
Rp 70,000.00
Rp 60,000.00
Rp60,000.00
Rp13,182.00
1 kg
1 kg
1 kg
1 kg
1 Sachet
1
1
2
2
1
Rp
Rp
Rp
Rp
Rp
40,000.00
70,000.00
120,000.00
120,000.00
13,182.00
Rp21,000.00
1 bucket
3
Rp
63,000.00
tidak ada
tidak ada
6
12
0
0
Rp
Rp
-
Rp7,909.00
Rp94,500.00
1 bottle
1 bucket
#
1
Rp
Rp
158,181.00
94,500.00
71,280.00
4
5
Chicken Wing
Fillet Goreng
tidak ada
tidak ada
1
Fanta Float
Ice Cream
Fanta 1.5 Liter
Indo Eskrim 8 Liter
2
Mineral Water
Super Indo 330 ml
Rp990.00
1 bottle
#
Rp
3
Ice Blended Green
Tea
Green tea powder
Ice Cube
Sugar
Creamer
Water
Rp68,000.00
1 kg
2
Rp12,000.00
Rp40,364.00
Rp17,000.00
1 kg
1 box
1 gallon
4
1
1
Rp 136,000.00
Rp
10,000.00
Rp
48,000.00
Rp
40,364.00
Rp
17,000.00
Rp 1,507,507.00
10000
15000
1 pack
1 tube
1
1
9000
1 pack
2
2
Aqua
Total
Equipments
1
2
3
4
5
6
Glass
Tusukan
Gas
Plate (Packaging)
Straw
Frying Pen
Rp
55,000.00
Rp
10,000.00
Rp
15,000.00
Rp
161,000.00
Rp
18,000.00
Rp
-
Categories
Operation
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Laraspiti Company
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
2
Blender
Listrik 500 watt
Panci Kukus
Refrigerator
Cooler Box
Table
Stove
Spatula
Saringan
Nota Book
Cash Box
Knife
Capitan
Scissors
Scope Ice Cream
Alas Plate
Sticker
1
1
1
6
2
3
3
4
4
4
2
0
Total
Rp
Rp
Rp
Rp
Rp
Rp 180,000.00
Rp
Rp
Rp
Rp
44,000.00
Rp
Rp
Rp
Rp
Rp
Rp
10,000.00
Rp 275,000.00
Rp 768,000.00
Marketing
1
2
3
4
Stand and
Decoration
Banner
Poster
Renting Place
Rp
Rp
Rp
Total
Total Expenditure
286,000.00
45,000.00
75,000.00
Rp 406,000.00
Rp 2,681,507.00
Categories
Operation
Operation
(Equipments)
Number
1
Menu
2
3
4
Green Tea
5
Nota Book
Total
Sales/Profit Forecasting
Ingredients
Oil 2L
Water
Green Tea Powder
Plastic
Ice Cube
Brand
Sovia
Aqua
Rp
Rp
Rp
Rp
Price
24,100.00
14,900.00
68,000.00
23,000.00
Measure
I bucket
1 gallon
1 pack
Qty
1
1
2
1
1
Rp
Rp
Rp
Rp
Rp
Total
24,100.00
14,900.00
136,000.00
23,000.00
5,000.00
Rp
4,000.00
Rp
207,000.00
FINAL BUDGETING (DAY 2)
3
9
Laraspiti Company
Cash Flow Journal
CASH FLOW OF LARASPITI COMPANY
22-10-2014 UNTIL 11-11-2014
Description
22/10/2014
Loan
24/10/2014
Ingredients
1. Sosis keju
2. Kentang
3.
Mayonnaise
4. Mie Kering
5. Saos
Teriyaki
6. Chicken
Wing
7. Chicken
Drum
8. Bawang
Bombai
9. Lada
References
Debit
Rp
Saldo
Credit
285,000.00
Rp
39
39
Rp
Rp
35,000.00
17,500.00
40
40
Rp
Rp
4,500.00
3,500.00
40
Rp
17,000.00
42
Rp
12,000.00
42
Rp
13,000.00
42
42
Rp
Rp
4,500.00
10,000.00
285,000.00
Date
4
0
Hitam Bubuk
10. Jeruk
Nipis
11. Tepung
Aci
12. Kentang
Gede
25/10/2014
26/10/2014
27/10/2014
28/10/2014
Ingredients
for :
Fanta
Campina
Combo
Ingredients
for Food
Maizena
Flour
Kulit Pangsit
Royco
Cups
Plastic Bowl
29/10/2014
Ingredients
Rest
Collective
Money Out
30/10/2014
Income
42
Rp
4,500.00
42
Rp
2,000.00
42
Rp
Rp
4,500.00
128,000.00
33
Rp
10,250.00
33
Rp
28,000.00
33
Rp
Rp
34
34
34
31
32
Rp
157,000.00
10,800.00
49,050.00
Rp
107,950.00
Rp
Rp
Rp
Rp
5,490.00
10,990.00
2,120.00
18,600.00
Rp
89,350.00
Rp
Rp
Rp
12,000.00
7,600.00
19,600.00
Rp
69,750.00
Rp
59,900.00
Rp
9,850.00
Rp
9,850.00
Rp
-
Rp 3,000,000.00
Sausage
11-10-14 Payment
3
Rp
230,000.00
Rp 2,770,000.00
Poster
11-11-14 Payment
8
Rp
75,000.00
Rp 2,695,000.00
Laraspiti Company
4
1
Laraspiti Company
6
Rp
45,000.00
Rp 2,650,000.00
Plate
(Packaging)
Cup
Straw
Cup
Fanta
15
15
22
22
12
161,000.00
16,000.00
18,000.00
39,000.00
158,182.00
392,182.00
76,000.00
5,000.00
8,500.00
Rp 2,489,000.00
Rp 2,473,000.00
Rp 2,455,000.00
Rp 2,416,000.00
Rp 2,257,818.00
4
1
2
Rp
Rp
Rp
Rp
Rp
Rp
Rp
Rp
Rp
2
19
20
Rp
Rp
Rp
47,500.00
60,000.00
7,500.00
Rp 2,120,818.00
Rp 2,060,818.00
Rp 2,053,318.00
20
21
20
5
Rp
Rp
Rp
Rp
7,500.00
11,000.00
45,000.00
18,000.00
Rp 2,045,818.00
Rp 2,034,818.00
Rp 1,989,818.00
Rp 1,971,818.00
Sticker
41
Rp
275,000.00
Rp 1,696,818.00
Oil 6L
Tusukan Sate
Alas buat
packaging
Green Tea
Sauce
Payment
Mineral
Water
Kulit Pangsit
Sugar
Salt
Flour
Wijen
Scallion
Chicken
Egg
Ice Cream
13
22
Rp
Rp
63,000.00
10,000.00
Rp 1,633,818.00
Rp 1,623,818.00
25
26
Rp
Rp
10,000.00
136,000.00
Rp 1,613,818.00
Rp 1,477,818.00
30
Rp
120,000.00
Rp 1,357,818.00
14
24
17
17
18
18
16
7
7
11
Rp
Rp
Rp
Rp
Rp
Rp
Rp
Rp
Rp
Rp
71,280.00
130,500.00
48,000.00
4,000.00
21,000.00
22,000.00
5,000.00
252,000.00
72,000.00
94,500.00
Rp 1,286,538.00
Rp 1,156,038.00
Rp 1,108,038.00
Rp 1,104,038.00
Rp 1,083,038.00
Rp 1,061,038.00
Rp 1,056,038.00
Rp 804,038.00
Rp 732,038.00
Rp 637,538.00
Kuas
Sagu Tepung
Glue
Spektra 100
ml
Cotton
Palu
Benang
Kasur
Cat Asturo
Cat Tembok
Kuas
14/11/2014
Rp 2,181,818.00
Rp 2,176,818.00
Rp 2,168,318.00
13/11/2014
Banner
4
2
Creamer
Gas
Chili Sauce
Tables
Gallon
Nota Book
13
36
13
9&10
37
29
Rp
40,364.00
Rp
15,000.00
Rp
13,182.00
Rp 180,000.00
Rp
17,000.00
Rp
44,000.00
Rp 1,368,826.00
Rp 276,000.00
Rp
Rp
Rp
Rp
Rp
Rp
597,174.00
582,174.00
568,992.00
388,992.00
371,992.00
327,992.00
Rp
51,992.00
Rp
10,000.00
Rp 4,050,000.00
Rp
41,992.00
Rp 4,091,992.00
23
Rp
24,100.00
Rp 4,067,892.00
38
23
27
29
29
Rp
Rp
Rp
Rp
Rp
136,000.00
14,900.00
5,000.00
4,000.00
23,000.00
Rp 3,931,892.00
Rp 3,916,992.00
Rp 3,911,992.00
Rp 3,907,992.00
Rp 3,884,992.00
Loan
15/11/2014
16/11/2014
Ice Cube
Income
Buying things
for the 2nd
Day
Oil 2L
Green Tea
Powder
Gallon
Ice Cube
Nota Book
Plastic
16/11/2014
Income
Rp 4,453,000.00
Rp 8,337,992.00
17/11/2014
Paying the
Chicken Wing
and Fillet
Rp 1,250,000.00
Rp 7,087,992.00
19/11/2014
Giving back
the capital
Rp 3,000,000.00
Rp 4,087,992.00
35
Laraspiti Company
4
3
Laraspiti Company
4
4
Laraspiti Company
Financial Transaction Records
4
5
Laraspiti Company
4
6
Laraspiti Company
4
7
Laraspiti Company
4
8
Laraspiti Company
Additional Assignment
If we are given an additional capital 20.000.000, we assume that our company will be operated for
12 times which be held in every months. We choose that decision because of some reasons which
are:
a. The interest of people
People will be bored when they meet the same food every day. So we assume that people will be
more excited on waiting our appearance if we open our stand in certain times.
b. Our schedule
We consider about our schedule because it is completely full of assignments and other activities.
So, we believe that we will have no enough time to run this business while studying in SBM.
Consequently, we decide to operate in every month because we can be more flexible on arranging
our time.
2. Our forecasting
Description
1 month
1 year
year 2
Cost
Cash
Net Cash
Rp
Rp
Rp
1,137,753.50 3,200,000.00 2,062,246.50
Rp
Rp
Rp
13,653,042.00 38,400,000.00 24,746,958.00
Rp
Rp
Rp
27,306,084.00 76,800,000.00 49,493,916.00
3. IRR, NPV, Payback Period
Payback Period: 11 months.
Firm's cost
of capital
15%
Year
Revenue
0 Rp (23,000,000.00)
1 Rp 24,746,958.00
2 Rp 24,746,958.00
Rp 17,231,349.49
IRR
71%
NPV
= -23000000 + (24746958 x 1.63)
= Rp 17337541.54
IRR
= -23000000 + (24746958 x IRR)
= 0.929 = 71%
1.
4
9
Laraspiti Company
OPERATIONS
MoU with The Secret Factory Outlet Management
Contract with Party
5
0
Laraspiti Company
Booth Layout/Visualization
Production Flow
5
1
Laraspiti Company
Service Flow
1. Customers came and went directly to the cashier.
2. Customers got the menu from the casher, therefore chose and ordered the menu
directly to the cashier.
3. The cashier wrote the ordered menu in the 3 layer notes, the first layer was given to the
customers, the second for the cashier, and the last one was given to the kitchen to make
the meals.
4. Customers were directed to the “Check Out” section to wait for the meals.
Operation Flow Chart
5
2
Laraspiti Company
DOCUMENTATIONS
Pre-Execution Days
5
3
Laraspiti Company
5
4
Laraspiti Company
5
5
Laraspiti Company
5
6
Laraspiti Company
5
7
Execution Day Documentations
Laraspiti Company
5
8
Laraspiti Company
5
9
Laraspiti Company
6
0
Laraspiti Company
6
1
Laraspiti Company
6
2
Laraspiti Company
6
3
Laraspiti Company
6
4
Laraspiti Company
6
5
Laraspiti Company
REFERENCES
Wiwit. “POAC: Planning, Organizing, Actuating, and Controlling | Manajemen Organisasi”. 2013.
http://www.maswit.com/2013/06/poac-planning-organizing-actuating-and.html
Zyuhendi, Andy. “Fungsi-fungsi Manajemen (POAC)”. 2013.
http://www.andimpi.blogspot.com/2013/06/fungsi-fungsi-manajemen-poac.html
____. “Role of The Individual”. 2014. http://www.thecqi.org/Knowledge-Hub/Knowledgeportal/Interactions-of-organisations-and-people/Role-of-the-individual/
____.”Example SWOT Analysis”. 2013.
http://www.business.old.gov.au/business/starting/market-customer-research/swotanalysis/axample-swot-analysis
____.”SWOT Analysis Matrix Diagrams”. 2014. http://www.conceptdraw.com/How-ToGuide/swot-example
6
6

File - Introduction to Business@ SBM ITB

Transcription

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