Ticketing system Thailand Ticket Center

Transcription

Case Study
ThaiTicketMajor Co.,Ltd.
วิชา: การออกแบบการจ ัดประชุม
ั
สมมนา
และการจ ัดงาน
September 24, 2014
Company Profile
Joint Venture between
BEC-TERO Entertainment (TV3, 2 Radio Station, Thai Premier
League Football Team, No.1 International Concert and Event
Promoter in Thailand, ATP Thailand Open Tennis, etc.)
Major Cineplex Group (Hold 80% market share of Cinema in
Thailand)
Thailand Ticket Center
Background
BEC-Tero Entertainment (Thai TV 3)
A fully integrated multimedia company
 Channel-3 TV programs
 Ruang-Lao-Chao-nee
(Top TV Rating Morning
News), Kao-Wan-Mai, Lok Yam chao, Game Show
and Soap Opera TV drama
 Concert and Event (more than 200 events since 1993)
 The Eagles, Eric Clapton, Maroon5, Disney on Ice
 Radio
 Virgin Hits 95.5, Virgin Stars 98, EasyFM 105.5 and
online
radio
Radradio.fm,
RockOnRadio.fm,
TofupopRadio.fm
 Sports Football Club (BEC-Tero Sasana)
Background
Major Cineplex Group
Largest -lifestyle Entertainment company
 Cinema Theaters with 67 branches
 Total over 400 screens, 90,000 seats capacity
 Bowling and Karaoke with 14 locations
 200 lanes and 160 Karaoke rooms
 Advertising and Rental Services
 Film distribution
 Properties and Hotels
 Mc Donald (Thai)
Vision
ThaiTicketMajor is the ultimate resource
for events, entertainment information and
tickets in Thailand.
Supported
by
most
experienced
management
and
development
team,
ThaiTicketMajor combines scalable ticketing
systems, services and distribution to leverage
the power of the Internet in creating the most
reliable and compelling total ticketing solution
for consumers, promoters, artists and venues.
Start from Thailand and Expand to ASEAN
with in 2015.
The Service you can Trust with our
Mission
Our aim is to become the ultimate ticketing
solution for Thai people
Year 2000 – 2005 target to be “Number One
Entertainment Ticketing Distribution in Thailand”
Year 2006 – 2010 target to be “Thailand Ticket
Center” Expand from Entertainment ticket to
Transportation (Bus, Railway and Airline), Tour
&Travel and Seminar
Year 2011 – 2015 target to be “My Asia Ticket, the
largest ticket vendor in ASEAN”
The Service you can Trust with our
TTM Background
 The first Online ticketing company in Thailand
 One stop service of ticketing distribution
with outlets, website, call center, mobile phone and
franchise.
 In-house software development team
 90% market share in entertainment ticketing
of Thailand
 Transportation Ticket 340 inter-province bus
routes over 38,000 seats available daily
 Service
thru South East Asia Countries
(Myanmar, Lao, Malaysia, Hong Kong, Singapore,
Vietnam, Philippines)
1999 - 2014
Year 1999 – 2014
2,100 events
18 Million tickets distributed
Liverpool Tour 2001, 2003
• New castled United Tour 2004
• Real Madrid, FA Premier League
Tour 2005
• AFC Asian Cup 2007 (TTM is only
one ticket company do online tixs)
• Manchester City Tour 2008
• Chelsea Tour 2011
• FIFA Futsal World cup in Thailand
2012
•
8
International Concert
Local Concert
Musical & Talk Show
Family Show Reference
Sport Reference
Tour & Travel
Transportation
Bus Ticket – ตัว๋ รถทัวร์
้
เปิ ดให ้บริการมากกว่า 340 เสนทาง
มีจานวนทีน
่ ั่งมากกว่า 38,000 ทีน
่ ั่งต่อวัน
Market
Positioning
WeMission
are
no. 1
Number ONE in :

Ticketing Services

Outlets and Partners

Distribution channels

Payment Channels

Marketing and Media support

Expertise and Experience

Total Ticket Management System
Market
Mission
Positioning
Services

Entertainment and sport ticket distribution

Transportation Ticket (Bus)

Ticketing software solution implementation for venue

Ticket design and production

Membership database management

Integrated Marketing Communication for sponsorship

Website production and Online Marketing
Market
Mission
Positioning
Outlets
and
Partner
1.
Ticket outlets – more than 240 outlets
 13 outlets at Central Department store and venue
the most famous shopping center and theater in Thailand
 67 outlets at Major, EGV and Paragon Cineplex :
The leader of movie theatre business in Thailand
 4 Franchises shop
 85 outlets at Thailand Post office
 60 shops at Tesco Lotus
Market
Mission
Positioning
2.


Website at www.thaiticketmajor.com
provide 24 hours online ticket purchase which support
e-coupon promotion and support multi payment such as credit
card, debit, bill payment service plus delivery service by
messenger, mail, venue pick up
25,000 unique visitors per day
Call Centre at 02-262-3456
3.



Contact center and booking service
Delivery service
Make a payment via Visa Credit and debit Card, Bangkok Bank
ATM, K-bank ATM and 7-11 counter service bill payment (22,000
locations)
Market
Mission
Positioning
mobile.thaiticketmajor.com
4.

5.

Online purchase pay via M pay (mobile operator system), ATM
machine and 7-11 counter service bill payment
Ticket Box office at venue
Ticket box office at the venue will be set up at venues and
connected to the main database for provide the ticket service
Mission
Online
Flow
Payment
Gateway
Thaiticketmaster
Ticketing Website
4 ) Confirmation
2 ) post to gateway
1 ) Internet Purchase
3) Enter
card
info.(SSL2)
5 ) email confirmation
Venue Ticket pickup
The Service you can Trust with our Appreciation
Market
Mission
Positioning
Payment
Channels
Payment channel – 26,400 locations

Counter Services , 7-Eleven
5,980

ATM Bangkok Bank
7,439

ATM K-Bank
7,500

Telewiz and AIS shop
680

Just Pay by TOT
397

M-Pay Station
257

Postal Office
83

Major Cineplex
52

ThaiTicket Major outlets
12
Official Venue
Market
Mission
Positioning
Marketing
and Media
 Point Of Sales Media via TTM Guide Monthly
Magazine, Event Poster and Flyer and brochures
 LCD screen at outlets and Movie theaters
 Online Marketing via 25,000 visitors our web/day
 Customer database of 400,000 email
 Social Media network 350,000 facebook Like
 On-Ground event promotions
We have existing entertainment customers
Plastic ticket
Tickets are made of high quality plastic
(PVC) and are printed with special
colorful graphics (5 colors include gold,
silver, bronze)
Collector’s items for customers
Security tickets and almost impossible
to counterfeit
Every card is tagged with running serial
numbers printed in a special ultraviolet
ink
Large amounts of data can be saved in
the ticket, including the sponsor’s logo,
rules and regulations, seat number, row,
time and price
Ticket Envelope
• Terms and conditions
• Stadium seating plan
• Sponsor logo
• Event logo,
• AFF logo,
• Federation logo,
• The match information,
• Seating categories
Paper Ticket
Paper ticket
• 4 Color printed front side
and 2 Color back side
• Direct thermal 210 grams
• Size 75 X 195 mm
• Suzuki Hot stamp
Hologram Gold or Silver
with die-cut draw (more
security and hard to copy)
• Invisible Ink on back side
for black light check
• Running Number
Ticketing system
Online report
28
Ticketing system
TTM Outlet
• Operate box office and temporary outlets
• Accepting Cash, Credit Card, Debit Card.
• Blocking seat for promoter, sponsor
• Ticket upgrade by tag ID reference
• Capture customer details at the POS
• Tracking the purchasing history and
customer database
• Issuing the sale receipt
• Promotion and Discount for Sponsorship
• Ticket redemption from reserved order
• Reprinting ticket
29
Ticketing system
TTM Call center
• Booking and issuing reservation code
• Adding or reducing seat in the single reserved order
• Recording customer information for delivery service
• Identify payment method ex. Cash, Credit Card and invoice
• Ticket Delivery slip printing for Courier Delivery or Will call
pick up at Stadium
30
Ticketing system
TTM Mobile
• WAP based application
• Mobile content management
• Best seat allocation
• Offline payment at Bank ATM or Bill Payment Channel and
Online payment with credit card
31
Ticketing system
TTM E-service
• Quick online reservation
• Web report for executive including;
–
–
–
–
Sale report by price tier, outlets
Discount and Promotion report.
Seat capacity report
E-coupon for various type of campaign
32
Ticketing system
TTM Report
• Event Daily sale by terminal or sale staff
• Refund and Cancel report
• Ticket summary report
• Ticket Tax receipt id. By daily sales
• Ticket delivery Summary by promoter report
• Bulk Ticket Delivery summary report
• Online Real-time with Security web base login
• All reports can be exported to MS excel
33
Account Report
34
Sales channel Report
35
Seats Status& Map Report
36
RFID Access
Solutions Control
SUMMARY
 Out source service to professional of each
business will lead the successful for EVENT
example; Light & Sound to Jack sound and Light source,
Usher service to J Crew or Lek Usher, PR to Polyplus or
PR agencies and Ticketing to ThaiTicketMajor

“Doing what you LIKE is FREEDOM
LIKING what you do is HAPPINESS”
 HARD WORKING, Everything is Possible
 Study & Work during University means; you’ve
experience 2-3 years in advance
 KNOWLEDGE NEVER END, spend money & time
on reading, research and NIKE (just do it)
Q&A
Thank you for your attention
[email protected]
Co-Founder & Consultant
39

Ticketing system Thailand Ticket Center

Transcription

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