August 2008 - poconobusinessjournal.com

Transcription

Pocono Business Journal
Seven Bridge Road, RR# 5 Box 5198
East Stroudsburg, PA 18301
www.pbjonline.com
POCONO
Regional Business News & Resources
Communications and Promotions
THIS MONTH
Making Waves on Local Radio
• Making Waves on Local Radio..................p. 1
• Wilkins Soon to Be a Household Name.....p. 1
• Friendly Guide to the Press Release.........p. 6
• Wayne County Gold Rush/Marcellus
Shale........................................................p. 9
• Coming to You Live from Main Street.....p. 13
• No Shortcuts to Building
Business Relationships..........................p. 15
• Marketing Help Here for the Asking.......p. 16
• Pocono Publisher Relocates to Rust.......p. 17
• Music Retailers Enjoy Ringing
of Registers...........................................p. 18
• “Smoke-Free” Is Coming, With
Exceptions.............................................p. 19
• Lifestyle Publications Pop Up.................p. 21
“Other lifestyle publications are focused
on fashion or architecture. We don’t do
that. Fashion in the Poconos is blue
jeans and a polo shirt.”
- Larry Sebring, Publisher
Pocono Living Magazine
Full story on Page 21
OBSERVE
National Home Business Month
National Inventors Month
14 National Financial
Awareness Day
19 National Aviation Day
20 National Radio Day
QUESTION
How many families earn over
$200,000 in Monroe County?
See GPCC Business Magazine ad
for the answer on page 18.
www.pbjonline.com
Bill Lakatas, station manager of WMGH and WLSH (Lansford), is shown
holding a replica of a 1950’s era microphone. He says the advantage of
advertising on radio is its immediacy. “Most people listen as much as three
hours a day.”
If you listen closely, you can hear the sound of local
businesses reaching their customers, sometimes just moments
before those same customers will make their purchases. Listen
again, and you can hear public service announcements (PSAs),
non-profits seeking support, and of course music, news, sports,
and weather. Radio is much more than a rotation of the latest genrespecific songs or morning talk-show hosts having a good
laugh. It’s a conduit for connecting people to their communities; a medium that allows local businesses to communicate
directly with their target audience. And fortunately, in the
words of Maureen Barth, vice president of the Poconos Northeast division of Nassau Broadcasting, “Terrestrial radio is still
free for the consumer.”
The Northeast Division includes stations on both the AM
and FM dial, most notably Lite 93.5 WSBG, which, at 40,000
listeners a week, is the region’s most-listened-to station. “Our
growth in Monroe is fueled by easy access to central Jersey
and New York City, by Route 80, and the significant commuter
population,” Barth says. To service the large number of commuters who tune in, WSBG broadcasts 16 traffic reports and
see RADIO page 8
Wilkins Soon to be Household Name
By Ken Clark
Wilkins & Associates is the first franchisee
of a new Better Homes and Gardens Real Estate division just announced by Parsippany, New
Jersey-based Realogy Corporation. The $100,000
franchise, the first awarded in the nation, is a move
Stroudsburg broker Tom Wilkins (of Wilkins &
Associates) said will take his 20-year-old regional
operation to the national level.
Better Homes and Gardens – best known as
a magazine with heavy impact on lifestyles of affluent homeowners – also was a major real estate
brand owned by GMAC until the company, which
had leased the name from the magazine’s publishers for a limited period of 10 years, sold it this year
to Realogy, whose franchises include Century 21,
Coldwell Banker, ERA, Sotheby’s International
Realty and other real estate service agencies.
Wilkins’ operation henceforth will be known
as “Better Homes and Gardens Real Estate; Tom
Wilkins & Associates.” Wilkins said the magazine’s
Photo supplied by Wilkins & Associates
QUOTE
By Nicholas Sergi
Photo credit: Al Zagofsky
• PBJ Columnists:
Board of Realtors..................................p. 11
CareerLink/Wayne..................................p. 12
County Commissioners/Wayne..............p. 12
Leadership Tips......................................p. 10
Leadership Wayne....................................p. 5
Marketing Momentum...........................p. 14
Regional Healthcare/Wayne..................p. 11
Residential Real Estate............................p. 4
Sustainable is Attainable/Monroe...........p. 5
August 2008, Vol. 4, Issue 8
Tom Wilkins and Sherry Chris, President/CEO of Better Homes and Gardens Real
Estate LLP
see WILKINS page 9
Professional Profile - Marketing Help is Here for the Asking page 16
2
Pocono Business Journal | August 2008
www.pbjonline.com
POCONO
TABLE OF CONTENTS
ARTICLES
Twin Willow Publishing Company
Seven Bridge Road
RR#5 Box 5198
East Stroudsburg, PA 18301-9209
570.421.0100 | fax 570.421.0404
www.pbjonline.com
PUBLISHER/EDITOR-IN-CHIEF
Marynell Strunk
EDITOR
Debbie Burke
REPORTERS
Ken Clark
Denis Dumas
Susan Jorstad
Kathy Ruff
Nicholas Sergi
Merle Turitz
CONTRIBUTORS
Louise Bach
Barbara Bélon
Catherine Bolton
Amy Griffith
Anthony Herzog
Heidi Blade Hewlett
Cheryl Houseman
Sylvia Lafair
Thomas Loughery
Kevin Madrzykowski
Marie McDonnell
Victoria Mavis
Dominick Sacci
Rob Sedwin
Darryl Speicher
Marilyn Swendsen
EDITORIAL ASSISTANT
Danielle Eberhardt
COPY EDITOR
Joan Groff
SALES
[email protected]
PRODUCTION/DESIGN
Allison Mosher
Jason Trump
PHOTOGRAPHY
Al Zagofsky
CARTOONIST
Tanya Kerkslag
CIRCULATION
[email protected]
COPYRIGHT: PBJ is protected under the federal Copyright Act. Reproductions of any part by
any means or facsimiles without the express written permission of the publisher are not permitted. Reprints of PBJ articles are available. For rates and information visit http://www.pbjonline.
com/reprints.html. PBJ cannot be responsible for the return of unsolicited material, manuscripts
and photographs without the inclusion of a self-addressed stamped envelope. Information
in this publication is gathered from sources considered to be reliable, but the accuracy and
completeness of the information cannot be guaranteed. Submission of information does not
guarantee inclusion. PBJ is published monthly from offices located at Seven Bridge Road, East
Stroudsburg, PA 18301. PBJ serves business owners, managers and professionals in the four
county Pocono region: Carbon, Monroe, Pike and Wayne. Subscriptions are available for $30
per year or $60 for two years. POSTMASTER: Send address changes to: Pocono Business
Journal, RR#5 Box 5198, East Stroudsburg, PA 18301
Monthly Missive
Telling the World About You
No business is an island.
Someway, somehow all businesses rely on promotion to
get the word out about their
product or service. Fortunately for the business owner
options for communicating a message are not
in short supply. Radio, television, Internet and
print are the options. All have their place in the
media mix and all are discussed in this issue.
But alas, most business people have a lovehate relationship with the media for a variety
of reasons. Speaking for myself, I change radio
Making Waves on Local Radio. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 1
Wilkins Soon to Be a Household Name. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 1
When Bad Things Happen to Good Companies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 3
Friendly Guide to the Press Release . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 6
Minding Our P’s and Q’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 7
Don’t Get Bogged Down, Get a Blog. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 8
Wayne County Gold Rush/Marcellus Shale. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 9
Coming to You Live from Main Street . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 13
Dialing Safely on the Road . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 13
Telecommunications; How Things Have Changed. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 14
No Shortcuts to Building Business Relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 15
Marketing Help Here for the Asking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 16
Communicate Your Materials Management Strategy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 16
Pocono Publisher Relocates to Rust . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 17
Music Retailers Enjoy Ringing of Registers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 18
“Smoke-Free” Is Coming, With Exceptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 19
The Great Outdoors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 19
Lifestyle Publications Pop Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 21
Reaction: More Funding for Transportation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 23
DEPARTMENTS
Book Review: “135 Tips, Email and Instant Messages” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 13
Business Briefs – Who’s Who/ What’s What. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 22
Business Humor by Stoosh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 4
Calendar of Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 26 Legislative Roundup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 20
Letters to the Editor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 4
Reader’s Resource. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 4
Columnists
Board of Realtors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 11
CareerLink/Wayne. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 12
County Commissioners/Wayne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 12
Leadership Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 10
Leadership Wayne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 5
Marketing Momentum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 14
Regional Healthcare/Wayne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 11
Residential Real Estate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 4
Sustainable is Attainable/Monroe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 5
Op Ed – Pocono Land Trust “Growth vs. Environment: Time to Outgrow Debate” p. 4
Focus List – Newspapers p. 25
Register – Bankruptcies, Deeds, Mortgages, New Corporations/Fictitious Names p. 28
Advertisers Index
Associated Libraries. . . . . . . . . . . . . . . . . . . . . 12
Blue Cross of Northeastern Pennsylvania. . . . . . 6
Blue Mountain Healthcare System. . . . . . . . . . 10
Carl Pettry Seminars. . . . . . . . . . . . . . . . . . . . . . 8
Dani’s Cleaning Service. . . . . . . . . . . . . . . . . . 19
East Stroudsburg University. . . . . . . . . . . . . . . 15
First Impression Career Center. . . . . . . . . . . . . 27
First National Bank of Palmerton. . . . . . . . . . . 18
Greater Pocono Chamber of
Commerce Business Magazine . . . . . . . . . . . 18
Journal Newspapers . . . . . . . . . . . . . . . . . . . . . 23
Penn’s Peak Radio. . . . . . . . . . . . . . . . . . . . . . . 7
Pocono Commuter . . . . . . . . . . . . . . . . . . . . . . 27
Pocono Medical Center. . . . . . . . . . . . . . . . . . . 32
Pocono Personnel . . . . . . . . . . . . . . . . . . . . . . . . 5
Premier Administrative Resources. . . . . . . . . . 11
RGB Custom Homes. . . . . . . . . . . . . . . . . . . . 14
Sherman Theater. . . . . . . . . . . . . . . . . . . . . . . . 20
TN Printing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
University of Scranton . . . . . . . . . . . . . . . . . . . 14
Wayne Memorial Health System . . . . . . . . . . . . 9
Wilkins & Associates Real Estate, Inc.. . . . . . . . 3
stations the second I don’t like the song or there
are too many commercials, I am quick to delete
unsolicited emails, I sometimes disagree with what
the paper has to report and television has too many
interruptions. This is the “hate” part of the relationship. But even with all this flipping and deleting, I
am still well aware of what’s going on because of
the variety of media that is bombarding me every
day.
Now for the “love” part. Different folks respond to different forms of media. That is the business owner’s challenge to effectively get a message
out to a target market. Familiarize yourself with
the pros and cons of each medium. Pay attention to
what your competition is doing and how it’s working for them.
At Pocono Business Journal, in addition to the
monthly print edition, we are staying competitive
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RR#5 Box 5198
East Stroudsburg, PA 18301-9209
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Thank you for choosing
and getting our message out with a monthly enewsletter, we sponsor a segment on a business
television show and soon we will be launching a
spot on Internet radio. All these promotions are
efforts to communicate with you, the reader.
Marynell K. Strunk
Publisher/Editor
Contact me at [email protected]
3
COLUMN
Photo courtesy of Catherine Bolton
When Bad Things Happen to Good Companies
By Catherine Bolton
Your neighbor mentions it and
so do your kids, your employees
and even your customers. The
old adage, “all publicity is good
publicity,” is wrong. There is in
fact such a thing as bad press. A
negative news story could affect
your business, your employees,
and even your ability to operate
Catherine
the business. Unfortunately, bad
Bolton
news happens even to the best
companies.
However, there is no reason to feel helpless. As with
other aspects of your business, reputation management
takes time, thought, and planning. If you have one employee or a thousand, your company needs to have a process
and procedure to work with the media.
Ideally your company should have a communications
plan in place with a designated and experienced employee
(or agency) to assist the company with media relations.
Senior executives should receive media training and the
outreach to media should be part of the overall strategic
plan. While this may not be possible, there are some steps
every company can take to improve its relationship with
the press.
The relationships you build today with the media are
the best defense your company has in the event of negative
news. If working with the media is not part of your current
marketing plan, you are missing one of the most economical methods of getting information about your company
and its products in front of key customers.
Make no mistake: the media has a job to do, and that is
to report the news. Media opportunities abound. Managing the impact of negative news stories is possible, as long
as you understand the realities of working with the media
and the role the media plays in getting information to the
public. Here are some PR tips to get you started:
• Take the time to get to know your primary media contacts. At the very least you should know the business
reporter of your hometown paper; the national trade publication covering your industry; and your local business
journals.
• Control the message. Appoint one person to be the press
contact person and to develop a working relationship
with the media.
• Don’t allow inaccurate information to remain uncorrected. If a mistake is made politely point out what was
wrong and then substantiate it.
Catherine A. Bolton is a founding principal of River Rock
Communication, LLC. Prior to launching her PR/ marketing company she was president/COO of the Public Relations Society of America and worked as project director of
Wall Street West. She can be reached at [email protected].
• Prepare in advance for all scheduled press interviews.
Have your facts available, but remember that your
credibility and reputation depend on your honesty and
accuracy.
Contact PBJ
for Ad Rates.
• Understand the media conducting the interview. Newspapers allow for a more in-depth discussion, but a television story may only need you for a short sound-bite.
• Break the bad news yourself. Bad news travels fast. Assess your situation and know when to make it public.
• Don’t say “no comment.” You do not have to answer
every question, but explain why you cannot answer the
question.
www.pbjonline.com
e-mail: [email protected]
• Don’t answer inappropriate questions. There are times
because of litigation, or questions regarding an employee, when it would not be appropriate to supply information.
• Do not speak off the record. Don’t say anything you
would not want to read in the paper the next day.
POCONO
www.pbjonline.com
Wilkins & Associates joins Better Homes and Gardens Real Estate.
MT POCONO • STROUDSBURG • WEST END • BUSHKILL • MOUNTAINHOME • DINGMANS FERRY • NORTH POCONO
Two names you know and trust working together to create a more rewarding
real estate experience for you. A National brand with a local flare.
Whether buying your first home, selling a house, looking for a leisure property or just wanting advise,
we’re here to welcome you to the neighborhood. Stop by and plan on staying a while!
Come visit us at www.bhgrealestate.com and wilkins1.com.
©2008 Better Homes and Gardens Real Estate LLC.
Better Homes and Gardens® is a registered trademake of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC.
Equal Opportunity Company. Equal Housing Opportunity.
Each Better Homes and Gardens Real Estate office is Independently Owned and Operated.
4
OP ED
Growth vs. The Environment: Time to Outgrow the Debate
Tom Morgenthau
Here’s a short list of recent news stories about growth
and the environment in Monroe County:
• The county commissioners approved $4 million in
interim funding for natural area protection and are considering another open-space bond issue.
• The U.S. Fish and Wildlife Service held hearings on the
proposed Cherry Valley National Wildlife Refuge and
found overwhelming support.
• Stroudsburg, Stroud Township and Pocono Township
agreed on a regional sewage plan that appears to resolve
the controversy over sanofi pasteur’s need for environmentally safe effluent disposal.
• Chestnuthill and Jackson Townships reached final
agreement with a private fish club to protect 12 miles of
McMichael’s Creek and its tributaries.
I’d like to suggest these disparate events are part of
a paradigm shift in the way we see our community – the
end, or at least the beginning of the end, of the old builder/
tree-hugger debate. We know it all too well, no matter
which side we happened to be on. It’s growth versus the
environment in a zero-sum game: I win/you lose, or vice
versa.
Enough, already. There is a reasonable middle ground.
To find it we need to look at the fundamentals. With a
population of about 165,000, Monroe County is more than
half way to build-out, projected at 220,000 people. We’ve
Business Humor by Stoosh
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Tom Morganthau is president of Pocono Heritage Land
Trust, a non-profit conservation group based in Monroe
County. The trust owns 888 acres of land, including two
large nature preserves, and holds conservation easements
on more than 2,000 acres in Monroe and Lackawanna
Counties.
Letter to the Editor
To the Editor:
Thank you for the informative session (June 19) at
Borders bookstore. The business PR info helped me
realize the importance of establishing your business
identity through use of the press and local Chambers of Commerce. It’s very easy to just publish a
Web site; however, reaching the local community
seems to be much more beneficial through the local and regional publications like PBJ. As I move
towards getting my consulting business off the
ground I look forward to utilizing the information
and potential contacts available in PBJ.
The End is Near, And That’s Good News
Residential
Real Estate
Dominick J. Sacci
As we journey through this transitioning real
estate market, the question on everyone’s mind is,
“When does this whole thing turn around?”
It is definitely premature to suggest that the
market has begun to “recover” but the second quarter of data does suggest that our local real estate
market appears to be stabilizing. A stabilized market is where the supply and demand indicators are
in balance and there is a healthy, consistent flow of
buyers and sellers who are having a “meeting of the
minds.” This type of market is quite different from
a declining or booming market.
The data that we are watching (which suggests
the beginning of a stabilization) include the overall
inventory of homes currently on the market (supply); closed sales (demand); and pending sales
(future demand).
Here is what the data are saying. When comparing June of each year, the number of homes available for sale in 2006 increased 38% compared to
2005, and inventory jumped from 2,303 to 3,174.
The same inventory then grew again to 4,100 in
2007, up another 29%. So far in 2008 the inventory
has only increased 10%. I say “only” because this
suggests a leveling out has begun to occur in the
number of homes on the market for sale.
In business, you can have all the inventory in
the world, but if no one is buying your product it
doesn’t mean anything. By this time last year 1,709
properties were sold, and year-to-date 1,233 homes
have sold. On a positive note, that is a difference of
476 homes, an adjustment of 28% in closed business. Other real estate markets’ sales are off by far
more, so in comparison, we are doing fine.
The only indicator guaranteed to tell what the
future holds is the current pending sales. During
the first quarter of 2008, the decrease in pending
sales outpaced the decrease in closed sales. That
means not only were fewer homes going to be sold
when compared to the year before, but also that
sales were going to decline for an indefinite period
of time. In the second quarter of 2008, the pending sales have begun to become more in line with
closed sales.
While none of this means that we are yet in
the recovery stage, it does suggest that we are in a
better position than we have been in almost three
years and are headed in the right direction.
Dominick J. Sacci is vice president and general
manager for Wilkins & Associates Real Estate, Inc.
Sacci has been tracking market statistics for the
last six years. Market data were compiled from the
Pocono Mountain Association of Realtors’® MLS
system. Readers can discuss the residential real
estate market with him at www.pbjonline.com/blog.
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Pocono Heritage
Land Trust
got a boom in commercial development and – despite
the subprime mortgage crisis and nationwide building
recession – a strong likelihood that residential growth will
continue. Last year, Monroe municipalities have already
granted zoning approval for an additional 13,000 housing units, and that figure may well be low. Because of
our proximity to the New York metropolitan area, we will
keep on growing.
But the question is, at what price? If you’re willing to
agree that growth can coexist with environmental sustainability, the challenge is to find the right balance. That’s
what the county Open Space program has in common with
the sanofi sewer plan, and what saving Cherry Valley has
in common with preserving McMichael’s Creek. Each
is an attempt to protect something precious – natural
beauty, water quality, wildlife habitat – without sacrificing
growth. All of us are stakeholders in the future livability
of the region, and it would be pretty dumb to sell it off.
Consider the following. For the past 150 years this
area has made much of its income from outdoor recreation, and it still does. In the four-county Pocono region,
resorts, ski areas and other outdoor activities are, collectively, the biggest employers and producers of tax
revenues. Meanwhile, smart developers see that access to
outdoor recreation is a prime selling point for new home
buyers, and that is particularly true for upscale buyers. Consider also that Delaware Water Gap National Recreation Area, with 5 million visitors a year, is now the 10th
most heavily utilized national park in the United States. Those of us in the region’s conservation movement
are working to find the elusive path toward balanced
growth. There’s no magic to it, no one-size-fits-all solution. Pocono Heritage Land Trust is involved in some
pretty big projects, like the McMichael’s Creek agreement. But we also handle some little ones, like a 15-acre
bog turtle habitat that will protect an endangered species
and help a developer comply with federal law. All these
projects matter to us, and we think they matter to you, too.
Steven Cortez
CabTel Technologies
East Stroudsburg
|
PBJ READER’S RESOURCE
Public Relations Society of America
Although designed for professionals in the
public relations industry, www.prsa.org
contains valuable information on deriving the
strongest benefit from your PR plan; handling
media relations (check out events like “The
Trusted Executive”); case studies showing
how to recover from bad PR; information on
PR trends in the “Tactics” magazine (for a
small per-article fee); and what experts are
saying about how blogs and Internet postings
can affect public perception of your company.
Debbie Burke
5
COLUMN
Remembrances of Leadership Wayne
Leadership Wayne
Amy Griffith
When the members of the 2008 Leadership
Wayne County class came together for the first time
in late 2007, some of us knew one another, some of
us didn’t. One thing we all had in common was an
eagerness to learn as much as we could about the
community we call home.
There were marketing types, educators, bankers, county workers and an array of other professionals all ready to prove themselves as leaders in
Wayne County. We all wanted to learn, and learn
we did.
Our facilitators taught us about arts in Wayne
County and area non-profits. We took a tour of
the new federal prison in Waymart and met in the
county’s newest library in Salem Township. We
got to see where Wayne County’s new industrial/
business park will be, and how it will attract new
industry and jobs to the area. We toured Wayne
Memorial Hospital and learned about how our
county takes care of our elderly and our children.
But, for me, the best part about Leadership
Wayne is what I learned from my classmates. I
feel like I made a whole new group of friends and
professional colleagues.
We had spirited debates on what our class project would and could be, experienced lively conversations about many topics that touched our hearts
and minds, from education to Clean and Green tax
programs.
Leadership Wayne’s graduation occurred last
month so our classes are over, but a new chapter
with a whole new group of characters and colleagues has just begun.
(Editor’s note: The Wayne County Chamber of
Don’t Be Without Your “Taste”
In order to bring you more business news, the staff at Pocono Business Journal has launched
“Taste of PBJ: Business News Update.” This e-newsletter is available once a month, in
between publication dates. If you don’t already receive your “Taste” of more business news,
and would like to, please send your email address to [email protected].
Commerce is considering a different type of leadership program for 2009, to be announced shortly.)
Amy Griffith has been in the newspaper advertising
industry for over 20 years. Griffith served on the
Board of Directors of the Wayne County Chamber
of Commerce.
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Watershed Conservation By Hook, Line and Sinker
Sustainable is
Attainable
Darryl Speicher
The Clean Streams Law, adopted in 1937, is
one of the nation’s earliest water conservation laws.
It was designed to protect water quality for human
consumption and to protect the habitats of wildlife,
fish and fowl. Passing a law does not necessarily
mean things are going to change. One of the stumbling blocks to progress was our lack of knowledge
regarding watershed dynamics. How does water
flow through a watershed? What is the relationship
between surface and ground water? Is there enough
water to support proposed land uses and maintain
natural stream functions?
For several years Monroe County – with the
assistance of the Delaware River Basin Commission, the US Environmental Protection Agency, the
PA Department of Environmental Protection, The
PA Fish and Boat Commission, The US Geological
Survey, and the Brodhead Watershed Association –
has been studying the Pocono Creek watershed in
an attempt to answer these questions.
The study found that if we build to the maximum extent allowed, there will be a 31% decrease
in baseflow (that portion of in-stream flow contributed by groundwater), and a 30% increase of
stormwater runoff. This means that the aquatic
the recommendations for strategies to address the
ecosystem will be severely stressed during periods
environmental and economic issues necessary to
of low flow, and the potential for severe flooding
achieve sustainability.
during storm events will increase, all because of
the impact from impervious surfaces like asphalt
Darryl Speicher is an Environmental Educator with
and rooftops which replace forested landscapes.
the Monroe County Conservation District. He is
The methods developed to determine how land use
a graduate of Pocono Mountain High School, has
impacts will affect Pocono Creek in this study are
a B.S. in Biology from Bridgewater State College
applicable to all of the streams here in the Poconos.
in Massachusetts, and is founder and President of
Why is this important? If we want to mainthe Pocono Avian Research Center. Darryl is also
tain sustainable economies and quality of life in
Chairman of the Barrett Township Environmental
the future, we have to conserve the resource base
Advisory Council.
that supports us. This is not only a benefit to our
environment but to our economy. Once we impact
our water resources to the point they no longer
support natural systems,
we will spend exorbitant
amounts of money to fix
them. Think of it as the
family car. When it gets
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6
NEWS
Friendly Guide to a Press Release
By Ken Clark
Of all the symbiotic relationships in the natural
world, few are as intense as the one that exists between the publicist and the reporter.
The publicist needs the journalist because his/
her client needs the publicity, and the journalist needs
the publicist because the publicist is the quickest, and
often the only, access to the client that the journalist
needs for the interview. The press release is the essential link between them, so here is a short
owner’s manual on how, and how not, to
write one, whether you are the PR firm
representing a corporate client, or the
in-house public relations or media affairs
expert.
Rule No. 1: Keep it simple. Hold
your prose to a single page (a page and
a half is permissible if you’re setting
up a press conference announcing the
Second Coming and the promise of an
interview with its engineer, but that is
the limit). Use journalism’s most basic
construction: Who, What, Why, When
and Where.
Rule No. 2: Don’t be cute. Journalists, bedeviled by deadlines and demanding editors who want the story of that
Second Coming delivered in 500 words
or less, hate cute and have no time for
games.
If, for example, you’re issuing an
invitation by postal mail to your client’s
gala party with wine, hors d’oeuvres and
a major announcement of an imminent
event by the company CEO, do not fill
the envelope with confetti. When the
reporter rips it open and finds himself
enveloped in a blizzard of the sparkly
stuff now spread across his lap, his desk
and his PC keyboard, your invitation is
likely to go straight into the “circular
file.”
On one occasion in my checkered
career (editor’s note: Ken Clark is a
former Associated Press writer and an
award-winner for his work at PBJ), I
received an adorable little rocket ship
with the name of a popular network
sitcom and the logo of the PR firm sending it, but nothing else that was apparent. I peeked inside, but it was empty,
so I parked it at the back of my desk and
went on with the day’s business. About
two weeks later I received a call from
the publicist, almost tearfully asking
why I didn’t attend her press conference. When I said I got the rocket ship,
but that it was empty, she wailed, “You
mean you didn’t look inside the nose
cone?” I did, and there was the press
release -- three days after the fact.
As I said, reporters hate cute.
Rule No. 3: Know your reporter’s
specialty. It’s a waste of time to send
a home show invitation to a sports
reporter. If you use snail mail for an invitation to a big event -- and you should,
backing it up with an e-mail -- don’t address it with one of those printed labels
that practically say “Occupant.” Address
it by hand. And, in most cases, don’t
“Mister” or “Ms.” the journalist. Most
newspapers, and even radio and television outlets,
give courtesy titles only at first mention (the Pope being the one exception). In general, most news people,
who typically address even their executive editors by
their first names, do not like nominal formalities applied to themselves.
Finally, Rule No. 4. Never lie to or mislead your
correspondent, or promise more than your client is
prepared to deliver. Honesty trumps hype every time,
Why
even if hype is what your client wants to push.
Yours is a hard lot. You have to keep both sides
happy.
For more on writing a press release and other media
relations tips, PBJ’s “Editors on the Road” presentation is available free of charge to Pocono-based businesses. Call (570) 421-0100 for more information.
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7
COLUMN
Minding Our P’s and Q’s
By Louise Bach
Once upon a time you sat in English class and
learned the correct way punctuate and diagram a
sentence (ok I’m dating myself here!). I bet you also
wondered, “How is this going to help me?”
Fast forward to the business world. Now we know,
that like it or not, people judge us by our diction and
written correspondence. With the advent of keyboarding, now more than ever it is imperative to use correct
terminology and accepted business form.
So let’s start with a quick quiz. Can you name
the fourteen punctuation marks used in the English
language (answer at the end of the article)?
While most of us are familiar with the more common forms of punctuation, others cause great angst. I
am always asked the question, “When do I use parenthesis or an ellipsis, and are they interchangeable?” By
definition, parentheses are used to give information
about something the author doesn’t wish to emphasize,
or to enclose dates, figures, letters, and symbols such
as: Giuseppe Verdi (1813-1901); while brackets are
used to enclose matter such as corrections, substitutions, explanations or comments and is really an editorial mark i.e., Mary said she [Jessica] was out of work
with a cold.
When preparing any type of written correspondence (letters, term papers, a thesis) prepare an outline
of your subject matter consisting of three main objectives – your opening remark or paragraph, the body of
the document which will explain its purpose, and then
of course, the closing. An outline will aid you with
a cohesive thought pattern and pull your document
together.
Along those lines, business communication should
always follow a company style guide. The guide sets a
corporate standard in relation to problematic situations. IRS Increases Mileage
Rates Through Year End
If there is no such guide, create a basic sheet for
The Internal Revenue Service announced an
letters (introductory/sales), proposals, bids, projects,
etc. which will convey essential information about
increase in the optional standard mileage rates for
the company and the purpose of the communication.
the final six months of 2008. Taxpayers may use
Clarity of context is crucial.
the optional standard rates to calculate the deduct Consider your reader when communicating the
ible costs of operating an automobile for business,
written word in your emails, iPod broadcasts or even
charitable, medical or moving purposes. Effective
a blog. Is your reader familiar with new age symbols
July 1, the rates have increased to 58.5 cents a
and acronyms? It is always prudent to reread your
mile for all business miles driven through Dec. 31,
written data before hitting the ‘send’ button to avoid
2008.
miscommunication and the extra work it will require
to make corrections.
Lastly, if you are unsure,
seek answers from a reliable
Web source, a reference book
from the library, or your local
Edito
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Business
&Books
Louise K. Bach is owner/
executive director of Premier
Administrative Resources, a full
service administrative support
agency located in Bushkill. She
can be reached at ruonpar@
verizon.net.
Learn
about:
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BUSINESS JOURNAL
POCONO
8
NEWS
RADIO... cont. from page 1
three newscasts per day. WSBG’s morning drive time runs
from 5 AM to 9 AM to accommodate early risers, where
most others stations start an hour later. All the stations in this division (including 107 “The
Bone” and two AM news talk stations, WVPO and WLYS)
air many PSAs and, says Barth, “have supported every charity in the area.”
Despite an overall economic downturn, Nassau’s Northeast Division, says Barth, is “in the best shape ever, due to
the influx of businesses and people into the community, as
well as the commuters.” While WSBG changed its format
in May of 2007, the station itself is 25 years old and has
grown significantly since Nassau Broadcasting purchased it
in 1996.
Vince Benedetto, president of Bold Gold Media Group,
which operates at total of eight Pennsylvania stations and
is based in offices located in Honesdale and Scranton, has
seen a surprising trend in local radio: the stations that are
targeting the smaller local markets have experienced the
most growth. Benedetto says that this is true for two of his
stations, 95.3 WDNH and Sunny 105, which service Wayne
and Pike Counties. “Radio in larger markets is suffering due
to competition from other media as well as the economy.”
But in a smaller markets, he notes there is less advertising
competition and lower costs. Bold Gold’s relationships with
local businesses go far beyond the advertising packages that
it offers. “We allow our clients to sponsor news and shows,
air regular commercials, and run contests.”
As a medium for advertising, Benedetto said that “radio
reaches the decision-maker closest to the moment that they
will make that buying decision.” The key to success in
smaller markets like the Poconos is involvement in the local
community. “Providing emergency information is huge,”
he explains. “We make sure that what comes between songs
is a real-time source of local information.” This is made
even more critical because there are no television stations
based in either Wayne or Pike Counties.
One of the broadcasting staples of the Poconos, particularly in the western part of the region, has been WMGH
/ WLSH Radio, based in Tamaqua (WMGH) and Lansford
(WLSH), Carbon County, despite the fact that, according
to station manager Bill Lakatas, the company doesn’t have
the resources of a large conglomerate. Even with the recent
downturn in advertising revenue that his company has experienced, Lakatas believes it is still one of the most effective
ways for local companies to reach their potential customers.
“The secret to radio advertising is that the more often people
hear a commercial, the more it sinks in. Also, a radio ad can
complement a newspaper ad.” Compared with most other
media, radio is immediate, and doesn’t work in conflict or in
competition with other methods of advertising. For businesses trying to get exposure and make sales, it’s important
to understand that people will listen to radio as much as
three hours a day, “but never straight. They’ll listen in short
bursts.” Advertisers should choose packages accordingly, to
maximize the chances of being heard.
While terrestrial radio has been the traditional way to
keep citizens entertained and informed, Internet radio is
catching on. The Pocono region has one well-known station
that broadcasts exclusively on the Internet - Penn’s Peak
Radio - but, according to station manager Casey Parker, it
is run very much like a typical station, as it can be heard 24/7 (www.pennspeakradio.com). It has been broadcasting since 2005 from a facility in Palmerton, and revenue is
generated from marketing and selling spots on the air and
on the site. This summer Penn’s Peak Radio is moving to
the Penn’s Peak entertainment venue itself, located in Jim
Thorpe. Parker said that by being on-site, the station will
truly be “the voice and face of Penn’s Peak.” The new facility includes offices, a production booth and an on-air studio.
Don’t Get Bogged Down - Get a Blog
By Rob Sedwin
If your Web site or newsletter is bogging you
down with a lot of effort and not producing the results
you expect, a blog is a twist on the World Wide Web
which could enable you to become closer to your
clients and have new ones find you. A blog – the
condensed form of “Web log” – can provide insights
into whether your newsletter is actually being read or
if your Web site is as effective as you hope it is. Most
importantly, it can reflect others’ opinions of your
company. Since they were launched in 1999, blogs have
reshaped the Web, impacted politics, shaken up journalism, and enabled millions of people and businesses
to have a voice and connect with others. This voice
can take on a completely transparent form or can be
designed to protect the poster’s identity by creating
anonymity for the author and other participants.
A blog can vary from millions of users to just a
few. It can be a collaborative space, a source for daily
news (both inbound and outgoing), and your memo
to the world. In simple terms, a blog is a type of Web
site; where you record information on an ongoing
basis. Everyone has the same rights to post comments,
leave information, or email the host or a participant
enabling them to take a dialog offline.
A blog could help you identify any negative
perceptions of your company and get a handle on the
buzz from your industry or community. Under the best
circumstances, you might have a happy client who
is willing to provide unsolicited praise or technical
input about your products. It creates a means to reach
potential customers, keep current clients informed, and
foster new loyalties. Where traditional newsletters provide static
content, blogs offer fluid feedback, creating a sense of
community that regular Web sites and other forms of
communication cannot achieve.
A blog must be organized so people can interact
easily and the administrator or author can take full
advantage of the medium. In order to have a successful one, don’t just wait for people to find you; get out
and post on other blogs with similar content, and allow
friends, family, clients, and the media (through press
releases) to drive traffic to your site. Eventually if it
becomes interesting it will take on a life of its own. Although it is designed to allow anyone, anywhere,
to offer feedback on your posts, you should be able to
delete any comments you don’t like. There are many
blogging tool sites that can help with access control
issues.
Remember that a blog is a virtual public forum
that can expose both the negative and positive. With
proper maintenance and monitoring by you, this
method of communication can share positive and valuable insights. Go ahead and blog away.
Rob Sedwin (Stroudsburg) is a regional representative
of SDC Solutions located in Manchester, NH. He can
be reached at [email protected].
Where is Gary?
Gary
Smith
Before the Internet and before satellite, even
before television, people have turned to radio for their
local news and entertainment. In 2008, radio continues
to thrive. Still, the market has become very competitive, and new technologies are beginning to sneak up
on old-fashioned broadcasting.
One familiar voice, a newcomer to a new technology, is Gary Smith, whose well-known radio show on
the Poconos’ WSBG, Gary in the Morning, ended in
April of 2007 after 17 years. Gary in the Morning now
airs daily, but instead of roosting on terrestrial radio,
he’s on the Internet.
According to Gary, there are many advantages to
using this medium. First, there are lower costs associated with getting started. “It costs millions of dollars
to set up terrestrial radio, but to start an Internet radio
program can cost as little as $300.” In addition to
setting up a relatively simple studio, all that’s needed
is an encoder program like Windows Media Coder
(which serves the same function as a transmitter in
traditional radio) and a hosting site depending on
how much bandwidth is needed. The only substantial
drawback to Internet radio, particularly compared
with traditional broadcasting, is that it’s not yet as
portable. Gary is convinced that “like satellite radio,
it will become more of the norm.” In fact, automobile
manufacturers are beginning to catch on to this trend,
with companies such as Chrysler and BMW looking
to install Internet-ready systems in new vehicles next
year. Cell phones are another way to access Internet
radio programs.
In many ways, Gary in the Morning is still the
same show Pocono residents were used to hearing
while it was airing on WSBG, with some differences. “It’s more free-flowing now,” Gary said, “and there’s
no music. We can get deeper into our thoughts now. On WSBG the show was heavily structured, and confined, and we had to work in two-to-three minute segments.” Although he says he loved working at WSBG,
he has found more freedom broadcasting his show,
which retains its name but is now an hour long. And
while Internet shows are not bound by traditional FCC
regulation, he says, “we don’t curse on our show.”
Once the show airs live (at the beginning of each
week), it can be heard throughout the day at the whim
of the listener. “We have the ability to be ourselves,”
said Elisa, his partner and co-host on the show. Gary
says selling advertising sales are good, with close to
fifteen sponsors. In addition to prerecorded advertising
spots that air between local news briefs, one segment
allows companies to talk about themselves for up to
ten minutes. Gary also tries to incorporate the services
of his sponsors into the content of his broadcasts. Gary has the ability to report on location as long
as an Internet connection is available. By moving his
show to the online realm, he believes he has placed
himself in a great position for the changing times.
“Once Internet radio gets in cars, terrestrial radio is
dead.” -Nicholas Sergi
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9
NEWS
The Wayne County Gas Rush
By Denis Dumas – PBJ Intern
It was January of 2007 when “landmen” from
Chesapeake Energy gas company came knocking on
Robert Handloff’s door. “It seemed great at first, out of
thin air someone was offering me money,” said Handloff of his first experience.
A history professor at the University of Scranton,
Handloff was being offered a contract that would
give Chesapeake Energy the right to drill for gas on
his property, which sits above the Marcellus Shale
formation. The shale, which spans from West Virginia
to New York and covers most of western and northern
Pennsylvania, is rich in natural gas and is the subject
of an intense rush of speculators and gas companies.
Handloff checked with his neighbors, some of
whom were skeptical, and formed a coalition called
Susquehanna/Wayne Oil and Gas Group (SWOGG) to
better deal with the landmen, which he calls “far more
unscrupulous than a used car dealer.”
“They would say that everyone else had signed but
not you, that you were the only one still left, but then
you would call your neighbors and they still hadn’t
signed,” he said. “They would say that this was your
last chance, that they were leaving the next day, but
the next day would come and they would be back.”
Rocco Soda, a landman for Chesapeake Energy
who works throughout Wayne and Susquehanna Counties, says, “We’re here to respect the landowners, to
make it profitable for everyone.”
Environmental concerns can arise when dealing
with hydrofracture drilling. It requires a huge amount
of water, possibly affecting local rivers, streams or
lakes. Secondly (according to Geology.com/The Ithaca
Journal), gas companies are not required to disclose
the nature of the chemicals included in the hydrofracturing solution. Some including Handloff speculate
over the potential for some toxic chemicals being
injected in the ground.
Handloff notes, “They say not to worry about it.
When it comes to the environment, they say ‘count on
us.’ But we [SWOGG] want a deal that will protect our
investments in land, community, and family. No gas
company has shown me a list of chemicals they use.”
When asked what he tells landowners concerned
about the environmental impact of hydrofracturing,
Soda asserts that he has never encountered that question.
WILKINS... cont. from page 1
brand is one of the most valuable in the world of marketing,
handing him an opportunity to greatly expand by signing
up or buying other major brokerages that can match the
Wilkins market share. He said he will have exclusivity in
thePocono and New Jersey areas which his agency now
serves “as long as we maintain our market share.”
“Better Homes and Gardens is a name known by three
generations,” he said. “It’s huge. It’s a name you can trust.
It’s a name that is synonymous with real estate. Where other
brands are known nationwide, the Better Homes and Gardens name really offers a lifestyle. My name now will be in
every magazine, nationwide.”
At present, the magazine boasts a circulation of 7.6 million.
Wilkins dismissed the question of his timing in acquiring the new franchise in a tumbling real estate market.
“There is absolutely nothing happening in the market,
so I’m not working on a profit for 2008,” he said. “What I
am looking for is positioning to set myself up when the market does turn, in order to expand.
“I started in 1988 in the worst market in the world. I
had one good day -- June 15, 1988 -- and the market went
south on June 16, so we grew in a down market. We know
how to stand those types of markets. We’re estimating we
should be able to double our size within 18 to 24 months.”
To pursue that growth, Wilkins said he will assume the
Dave Williams, a representative of the
Wayne County Farm Bureau, is not concerned
about the groundwater. “We’ve looked into it
pretty extensively. The DEP (Department of
Environmental Protection) is doing a great job.”
When landmen first appeared in Wayne
County, the price per acre of land for drilling
rights was $50. Now it is $2,750. Also, the royalty percentage that a landowner will get on gas
profits went up from 12% to 19%.
With the contracts being signed now, some
farmers with high acreages may be able to receive as much as $1,200 a day for the next 12-13
years in royalties. Williams explains, “Most
people have never had this kind of money. We
want to put it back into the community through
churches, schools, and playgrounds. With the
whole country in depression, it’s good to have
money coming into the area.”
Handloff and SWOGG have not signed anything yet, but they hope to soon close a contract
on the groups 2,000 acres. They believe that
organizing as a community has given them the
ability to better negotiate with the gas companies.
Soda feels that community groups like
SWOGG “may just be shooting themselves in
the foot, getting greedy. This is all just speculation. We will drill where there are fewer restrictions. We might not be interested in these large
groups.”
The Farm Bureau’s Williams says the leases
might be good for the economy. “With this kind
of money, farmers can buy more land, and invest
in tractors and other equipment. People will be
much slower to sell land to developers, so it will
probably slow down the long term development
of the region—and that is not a bad thing.” Williams also maintains that this gas-strike will be
good for the rural Wayne County community.
Davis Chant, of Chant Real Estate, said of
the whole ordeal, “If Wayne County becomes the
natural gas capital of the northeast, it isn’t going
to attract people to buy a second home, send their
kids to camp, or stay at a resort. Only time will
tell the full effects of these developments.”
The Science Behind
the Marcellus Shale
Four hundred million years ago, the area
currently known as Pennsylvania was a warm,
shallow sea. The water was filled with microscopic animals and plants, like plankton and
krill, as well as tiny particles of rock, called
silt. These materials settled to the bottom,
where there was less oxygen than on the surface, and hardened, over millions of years, into
rock. In this oxygen-starved environment, the
normal process of decomposition did not take
place; instead, organic material collected inside
the newly formed shale, creating deposits of
natural gas.
Natural gas drilling uses the natural fracture system of the rock in order to extract gas.
A well must traverse the maximum number
of natural fractures in order to be profitable. The natural fractures of the Marcellus Shale
occur vertically, so a vertical well would touch
only a limited number of fractures. Horizontal
drilling, a technique patented by Halliburton
Co., must be used to extract the gas. The well
is drilled down through a mile of rock until it
hits the shale, then it is turned horizontally and
drilled through the shale. This maximizes the
number of natural rock fractures that the drill
will touch. A technique called “hydrofracturing” is also used: as the horizontal drill goes
through, it injects water, sand, and chemicals
into the rock—which act to widen natural
fractures and release the gas. One vertical
well can have six horizontal arms that branch
off into the shale, and cover more than 640
square acres. According to Robert Handloff of
the Susquehanna/Wayne Oil and Gas Group,
a well like this will cost more than $3 million
just to drill, but may yield many more times
that in gas every year. - Denis Dumas
NOTE TO READERS: Opinions expressed in any
commentary published in PBJ are not necessarily a
reflection of the opinions of PBJ. Likewise, PBJ will
not be held responsible for any suggestion or advice
published by PBJ and PBJ assumes no liability
for actions that result based on such material. The
publisher and staff welcome your opinions on issues.
Write to PBJ at the address listed on the inside front
cover or e-mail [email protected].
post of CEO of the new franchise, turning day-to-day local
operations over to his daughter, Yarrow A. Wilkins, who has
recently become president of Wilkins & Associates.
Wilkins first learned of the impending launch of Better
Homes and Gardens as a
franchise when he stumbled
7AYNE¬-EMORIAL¬(OSPITAL¬IS¬PROUD¬TO¬ANNOUNCE¬A¬NEW¬SERVICE
upon a “small blurb” in a
magazine. As he knew several
top officials at Realogy, he
immediately called to see
their presentation with an eye
to obtaining one. He said he
3CHEDULE¬YOUR¬NEXTåMAMMOGRAM¬INSIDE¬
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was saying, ’Dad, don’t you
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dare buy anything on the spot.
I know you too well. You
shoot from the hip. We need
to research this,’” he said.
“Well, she bought it halfway
through the presentation. She
just said, ’We’ll take it.’
7AYNE-EMORIAL
“I had to laugh. The apple
(OSPITAL
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10
COLUMN
Truth at Work is Not for Wimps
Leadership Tips
Sylvia Lafair
In the age before mass media – way, way,
way before – communication was born the first time
Grok grunted and Shrock “got it.” More importantly,
Shrock believed it, knowing Grok had no reason to
lie to him.
Over the next 200,000 years, though, something changed. Today, according to surveys measuring public trust in the information that floods our
senses every day, most of us have our doubts. Yet
according to the 2008 Edelman Trust Barometer,
an annual global survey that rates the credibility of
information sources, there’s good news: Trust is on
the rise. (Well, for media, businesses, and other nongovernment organizations, anyway. Trust in government? Don’t ask.)
Yes, trust is trendy. Even the business sector
is making a credibility comeback after all the CEO
shenanigans. And one of the reasons, according to the
Edelman analysts, is “authenticity.”
Authenticity has become a big business
buzzword lately. Yet in my leadership development
courses, I have long touted it under a different name,
one that’s both simpler and scarier: Telling the Truth.
Telling the truth at work can revolutionize an
organization. It can increase trust and advance collaboration. It can enhance decision making and activate
creativity. It can eliminate the “gotcha game” of
office politics. Truth-telling skills (yes, it’s a skill)
can help you deliver difficult feedback, manage resistance to change, and orchestrate conflict transformation. The biggest thing to remember is it is not about
blame, judgment, or attack. Telling the truth can, in
fact, accelerate profit.
If you’re ready to join the truth trend, first it’s
critical to observe the origins of anti-truth. Truthtelling is drummed out of us early. As a child, if you
told a truth unacceptable to family or community,
you risked being punished. In ancient cultures, you
could literally be banished from the tribe to perish in
the wilderness. Of course, every culture and every
family needs norms to get folks through the day with
a minimum of collision. It is when the fear of collision turns to collusion that the system backs up.
Remember “The Emperor’s New Clothes”?
An entire town was manipulated into going along
with a lie to cover up vanity. So when the Emperor
rode through town without covering his “vanity,” it
took the natural honesty of a child to reveal the naked
truth.
Telling the truth is not for wimps. It is a high
art form. It takes discipline and practice. And it starts
when you, as a leader, say “enough is enough.” Learn
to read the map of how lifelong behavior patterns
cause disconnect between what you think and what
you say, and you’ll choose a new, more vital and
trustful path for yourself and your company.
Sylvia Lafair, Ph.D. is the president of Creative
Energy Options, Inc. and the developer of Total
Leadership Connections™, an innovative leadership
forum. She can be reached at [email protected]
or (570) 636-3858.
Keep Flexible For Good Health
For kids, summer means free time and
lazy days, often without adult supervision.
With parents at work all day, conflict can arise.
Employers can keep employees happier and
healthier by offering flex-time. Parents should
also consider structured programs like summer
camp to keep kids occupied. This way, everyone can enjoy the summer.
11
HEALTHCARE
It’s All About Communication
Regional
Healthcare Report
Marilyn Swendsen
When patients write letters complimenting
Wayne Memorial Hospital, it’s rarely about the equipment or the facility. They write about the staff and
how they were treated. At Wayne Memorial Hospital,
we are committed to creating positive experiences for
our patients through teamwork, dedication and training.
In 2007, a multi-departmental task force of managers and front-line employees crafted a set of Service Excellence Standards. They include guidelines
on sensitivity to customers’ needs and how to enhance
communications between patients and staff. Many
department managers have integrated them into their
staff meeting agendas or have created action plans to
help carry them out.
One example of our Service Excellence Standard
on Responsiveness is the EACH program: Everyone
Answers the Call for Help. Developed by the Director
of Patient Care Services, Virginia Fries, RN, EACH
outlines procedures to be followed by any employee
who sees a patient’s light or hears a call bell or verbal
call for help. No matter their job title, each employee
is expected to help the patient. After acknowledging
the call and finding out what the patient needs, the
responder informs a qualified care provider. EACH
improves responsiveness to patient needs. It’s also an
excellent patient safety initiative.
Wayne Memorial also instituted “Service Recovery Vouchers” as a way to communicate our concern
for the needs of our patients and their families. Staff
members may offer the vouchers to patients and
their families who experience inconveniences such
as an excessive delay due to a more urgent patient
care need. The vouchers can be used in the hospital’s
cafeteria.
Letters from patients are one way to assess the
quality of our care, but they routinely come after
service has been performed. We pride ourselves on
being pro-active in several ways. Last year, we also
hired a Patient Representative, Paul Wetzel, RN, who
visits patients while they’re in the hospital and follows up with post-discharge calls. In addition, Wayne
Memorial uses the national benchmarking firm, Press
Ganey, to survey patients in our hospital, our Emergency Department, our Ambulatory Surgery unit and
our outpatient departments (Laboratory, Radiology
and Rehabilitation Services).
Data from the first 27 questions on the Press
Ganey surveys are publicized by the federal government’s Health Consumer Assessment of Healthcare Providers and Systems (HCAHPS) program.
HCAHPS is designed to help consumers choose the
right hospital for their particular care. The questions
cover topics such as communication with doctors and
nurses, cleanliness of the hospital environment, and
pain management.
Visiting a hospital can be a life-changing event,
but it also offers small everyday opportunities for our
staff to make a difference—getting a wheelchair or
closing a door or asking a patient, “Is there anything
I can do for you?” before leaving the patient’s room.
It’s all about communication.
Marilyn G. Swendsen, chairperson of Wayne Memorial Hospital’s Patient Satisfaction Committee, has 30
years of hospital administration experience in human
resources, business office, risk management, corporate compliance, patient safety and patient relations.
She has a Bachelors in Psychology and a Masters in
Business Administration from the Rutgers University’s
Executive MBA Program.
HR Tidbit
By Victoria Mavis
Q. When interviewing a potential employee,
can we ask to see their driver’s license?
A. No. Because the driver’s license contains
other information that cannot be asked during
the hiring process (i.e., date of birth), do not
request to see this before the employee is hired. However, when the candidate is interviewed,
you may say “because driving is required for
the position that you are being interviewed for,
when you report to work you will need to provide proof that you are licensed to drive. Will
you be able to provide this?”
Success Through Customer Service
Board of Realtors
Cheryl Houseman
Once you have spent time, money and energy
creating a business plan and marketing your company,
don’t let poor customer service undo all your hard
work. Remember, happy customers will tell 10 others,
unhappy ones tell 20.
Three Reasons Customer Service Matters
If you think customer relations are the responsibility of your salespeople and employees, remember
these basic facts (adapted from Michael H. Bedsworth’s “11 Ways to Improve Service Now,” in Real
Estate Today, February 1995):
1. Repeat Business. It’s easier to attract referral and
repeat business from people who have had a pleasant
experience with your organization.
2. New Business. It’s easier to attract new business if
consumers feel your level of service is higher than that
of your competition.
3. Employee Retention. Salespeople want to be as-
sociated with a quality company. If you deliver quality
service, recruitment will be easier and retention will be
higher.
Four Skills for Good Customer Service
Ken Blanchard, management trainer, business
visionary, and author of such best-selling books as
“The One-Minute Manager,” identifies five skills that
are crucial to good customer service. Adapted from “A
Vision of Perfection: The Key to Improving Customer
Service,” in Today’s REALTOR (August 1, 1997), they
include:
1. See your job from the customer’s standpoint. Empathy is a valuable skill in all aspects of life.
2. Listen to your customers. If we were supposed to
talk more than listen, we would have been born with
two mouths.
3. Try to exceed your
customer’s expectations.
Go the extra mile to earn a
“wow” reaction.
4. Recover gracefully from
your mistakes. Instead of
getting defensive, focus
on your customers and
how you can regain their
loyalty.
Excellent customer service is particularly important in this challenging real estate market. Salespeople
and employees should be committed to returning all
phone calls within a 24 hour period; responding to all
emails within six hours; and developing standardized
form letters and e-mail responses that can be customized.
When I speak with PMAR Realtors, the most
successful ones in this market are those who have the
reputation of going that extra mile for their clients
and customers whether it is offering a home-staging
package or some other incentive added to the sale or
purchase of a home. Cheryl Houseman is the government affairs director
for the Pocono Mountains Association of Realtors®.
She served as the former chief of staff to Rep. Mario
Scavello. Houseman can be reached at (570) 424-8846
or [email protected].
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12
COLUMN
Wayne County Job Training To Help Build 21st Century Workforce
CareerLink Wayne
Marie McDonnell
The Pocono Counties Workforce Investment
Area comprises the four counties of Carbon, Monroe, Pike and Wayne. Wayne County Job Training,
located in Honesdale, is a partner in the PA CareerLink system and, locally, the primary source for
workforce development. In this capacity, Wayne
County Job Training is the workforce partner for
the Workforce Wayne Initiative. Workforce Wayne evolved through a planning process in October 2005 when government,
education, economic development, and workforce
leaders convened to identify the current workforce,
the needs of our employers, and the educational
system that is preparing our students for careers. Through this process, a partnership was formed
with representatives from all entities. A steering
committee met monthly to develop a vision statement, a program of work and a conceptual model
for workforce enhancement for Wayne County.
The structure of Workforce Wayne includes an
advisory board, an action committee, and subcommittees. These groups are focusing their efforts on
building the system that will contain the infrastructure to retain and enhance our present businesses
and to attract new businesses. In order to do so,
education, business, economic development and
workforce development are collaborating to learn
what is being taught, what is needed, what is happening economically regarding business growth,
what resources exist, and how to reach out to our
neighboring counties to connect to greater opportunities for the benefit of all. With these goals in mind, Workforce Wayne
partners visited the Lehigh Career and Technical
Institute in October to explore various Career and
Technical Education models and to determine the
need and best fit for our area. This new knowledge
resulted in Career and Technical Education being
the focus of our 2007 Annual Meeting. An outcome of that meeting was the creation of a Career
and Technical Education Task Force to support our
district superintendents in their exploration of all
aspects of Career and Technical Education.
please recycle this paper
The priority goals of Workforce Wayne are:
•
•
•
To strengthen workforce quality To develop career opportunities
To foster a culture of lifelong learning
Because these goals mesh with the goals of
WIRED/Wall Street West, Workforce Wayne was
in a position to submit a proposal for funding to
support the development of a “21st Century Workforce Delivery System” that would focus on financial services and related supporting industries. On
May 30, we were notified that Workforce Wayne
was a recipient of a Wall Street West grant to create
a comprehensive workforce delivery system within
Wayne County. This grant includes hiring key
personnel, establishing regional business-education
partnerships, developing an effective communication strategy, and improving access to technology.
This award will have a tremendous impact on
the ability of Workforce Wayne to implement its
program and will have a far-reaching effect on the
workforce, economic development, and educational
opportunities in our area.
Marie McDonnell, director of Wayne County Job
Training, has been in the workforce development
system since 1979 in the capacities of educator,
career counselor, and job developer. She can be
reached at [email protected].
Cooperation and Communication are the Keys to a Great County
Wayne County
Commissioner
Anthony Herzog
Wayne County is moving forward on multiple
fronts and as a Wayne County Commissioner, I am
proud of the many hard-working people we work
with to make this happen. That is why in Wayne
County we have always worked hard to balance our
economic sectors with light industry, tourism and
hospitality and agriculture. When these sectors are
healthy, this triggers growth in the support sectors
of the building trades, retail sales and service businesses.
In Wayne County, we are fortunate to have
the Wayne Economic Development Corporation
(WEDCO) and it’s outstanding Executive Director, Mary Beth Wood. At the direction of President
Fred Howell and the WEDCO Board of Directors,
Mary Beth and several Board Members recently
played a facilitator role in creating the Central
Wayne Regional Authority. This effort will help
to rebuild and expand an aging sewage treatment
plant located in Honesdale to create the Regional
Sewer Authority that will serve Central Wayne
County for years to come
WEDCO is also leading the way by developing the first major business park in Wayne County. Guided by Robert Suhosky, former Executive
Director of WEDCO, this project brought together
many partners including the Governor’s Office, the
Department of Community & Economic Development, the U.S. Economic Development Administration, Appalachian Regional Commission, Northeastern Pennsylvania Alliance, Sterling Township
and the Southern Wayne Regional Chamber of
Commerce. Other supporters of the park are PPL,
Wayne County Community Foundation, A consortium of banks, including Wayne Bank, The Dime
Bank, Honesdale National Bank, Pennstar, PennSecurity, Harleysville and Wachovia. The Wayne
County Planning Commission provided technical
support and the Wayne County Commissioners
provided loan guarantees and considerable consultation.
In 2005, Wayne County enacted the 3% Hotel
Excise Tax, which provides financial support for
many tourism-related projects in our county. These
new tax dollars, when combined through Pocono
Mountain Visitors Bureau with the Pike, Monroe
and Carbon Counties Hotel Tax Funds, promote
and benefit our entire region. The Stourbridge Rail Line will soon be up and
running the entire 23-mile route from Honesdale
to Lackawaxen, as the bridge destroyed during the
2006 flooding near Hawley is expected to be complete by late summer. This train provides a great
tourist destination and also carries freight between
Wayne and Pike Counties facilities and anywhere
in North America.
The Wayne County Commissioners have long
supported agriculture by promoting agricultural
easements and agricultural security areas. Both
programs are designed to help keep land available
for farming. A Clean and Green Tax Assessment
can help reduce property taxes and hopefully keep
much land as agriculture and forest. We have
approximately 90 dairy farms in Wayne County,
along with other farms producing various other
crops and value added products: cheese, wine,
apples, herbs etc. The dollars earned and spent in
this community from our farming industry is in the
millions and everyone benefits.
Each one of these initiatives has come together
because of the tremendous cooperation and communication of our people. I believe the spirit of
our people is our greatest asset. A “can do” attitude
will overcome many obstacles and ensure a bright
future for Wayne County.
Anthony Herzog was president of Herzog Trucking
Co. Inc. of Honesdale from 1982 to 2004. He has
served on the Wayne County Board of Commissioners since 1988.
Associated Libraries of
Monroe County
Barrett Library
570-595-7171
Clymer Library
570-646-0826
Hughes Library
570-421-0800
Pocono Mt. Library
570-894-8860
Pocono Township Library
570-629-5858
W. Pocono Library
570-992-7934
Smithfield Library
570-223-1881
13
NEWS
Coming to You Live from Main Street
By Merle Turitz
Reporter Trish Hartman (WNEP) says, “The Poconos is
an area that’s growing and changing so much right now. It’s the perfect time to open up this new newsroom in
Stroudsburg. It allows us to be right here in the middle of
things and to really connect with this booming community.”
serve the Pocono commuters. To keep the perspective relevant, many reporters are
Pennsylvania locals. WBRE’s Laurie Monteforte is an
East Stroudsburg native and a graduate of East Stroudsburg
University. She approaches her stories with a personal
angle. “This is my community. I really do care about this
community and its people.” WNEP’s Trish Hartman was
raised in Bucks County and spent her family vacations in
the Poconos. Trish will focus on the people here, attending town meetings, especially for key issues like the roads,
development, sprawl and transportation. EDITOR’S PICK – BOOK REVIEW
“135 Tips: Email and Instant Messages”
Image courtesy of Houghton Mifflin
By Debbie Burke
What a great tool email is for conducting and
promoting business, and for communicating when
time is scarce. With it, though, comes a long string
of caveats that should be heeded if you want to use
this medium
effectively and,
from a business
sustainability viewpoint,
safely. Such
are the contents of “135
Tips, Email
and Instant
Messages” by
Sheryl Lindsell-Roberts.
Under “EMarketing,” for
example, the
author suggests
making yourself valuable
in the business
community. Position yourself as an expert- which if
you run your business, you already are. Suggested
topics for an electronic newsletter are top ten
reasons for ______ (insert the type of services you
offer and give compelling points why the prospect
needs them), or providing recipients with industry
news that affects them. Blogs are highly suggested
but- if you are not the owner- proceed only with
full knowledge of your in-house IT policy. If you
are the owner and you have a staff or marketing
person who are tasked with sending out informa-
By Thomas Loughery
What if you couldn’t drive and use the phone at the
same time? It’s already banned in New Jersey – and that
law is likely coming to Pennsylvania. We rely on cell
phones to increase productivity and stay in touch, but
it’s important to recognize that they can be dangerous,
especially when driving. We become erratic with both
speed and steering, and our reactions are slower. Tilting
our heads – the ‘phone pose’ – makes it harder to assess
traffic, but the most dangerous times are dialing (when
we’re twice as likely to crash) and taking a call (with its
‘five seconds of chaos’). Text-messaging is one of the
most dangerous activities. Implementing some basic safety tips can be supplemented with hands-free devices which have these features:
Photo courtesy of WNEP
Growth in the Poconos brings with it many opportunities, which translates into more news. The need for television
reporters to be close to the action is critical, as greater local
coverage means greater viewership. Now, three stations have
obtained a foothold in this market with their presence on Main
Street in Stroudsburg.
Erik Schrader, WNEP News Director, points out that
WNEP, which touts itself as “The News Station” and opened
a Main Street office this past March, has always covered the
Pocono area. “With the Eastern Bureau, we can cover the news
faster and more conveniently.” WNEP currently has a twoperson news team and will soon add another reporter to cover
the Wayne-Pike area. Lou Kirchen, WNEP’s general manager,
explained that the new office was specifically chosen for its
high visibility in the heart of downtown. “People in Stroudsburg will know that if they need to reach us, we are easily
accessible.”
WBRE’s Station Manager Randy Williams agrees that
visibility is key. “WBRE is firmly entrenched in the community. We participate in most major events. Our face is
everywhere, at NASCAR, the Greater Pocono Home Show,
ESU (East Stroudsburg University) events, the YMCA, and
Red Cross blood drives. We’re here to serve the community,
which is driven by news coverage.” WBRE/WYOU opened
its Pocono bureau at 553 Main Street in June 2005, and News
Director Ron Krisulevicz says, “The boom in growth means
more opportunities. A Stroudsburg news bureau allows us
to cover the local area more aggressively. And we make our
presence known.” Catering to Pocono viewers means accommodating their
commuting schedules. According to Schrader, “WNEP added
a 7 p.m. newscast to give commuters an opportunity to see the
news a little later, since they will still be on the road during the
dinner hours.” WBRE offers ninety minutes of news beginning at 5 p.m., in addition to an11 a.m. local news and the 11
p.m. report. In June, WYOU also added a 7 p.m. newscast to
Dialing Safely on the Road
tion via blogs and other Internet goodies (chat rooms,
IMs), be sure to make your rules clear or you can find
yourself in a public relations quagmire.
The controversial use of emoticoms in email has
people on either side of the proverbial fence. Lindsell-Roberts says as long as they are used sparingly,
these little symbols frequently made from parentheses, colons, and other punctuation, numbers, and
letters can clarify the emotional intent of the message (LOL would denote you are joking, and so on).
Many professionals shun at all costs the use of these
graphics because of the danger of miscommunication
which can lead to new damage control that you need
to take care of.
Outside of email, the author says even the phone
itself is worthy of consideration when choosing how
to communicate effectively and professionally. Cell
phones go off when you are in meetings or on a
conference call; don’t text when it is an urgent matter
(call instead). And in all methods of communication,
understand the dire need for cultural sensitivity, particularly if you are conducting commerce on a global
scale.
Title: “135 Tips/Email and Instant Messages”
Author: Sheryl Lindsell-Roberts
Publisher: Houghton Mifflin
ISBN: 978-0-618-94258-9
Price: $7.95
Book courtesy of Houghton Mifflin Company. PBJ’s
review and this book are available at Borders
Stroudsburg.
• The most basic hands-free device is a wired ear-bud
that plugs into phones and allows you to hear a call
in one ear, and talk into a small microphone along its
wire.
• A Bluetooth ® earpiece is similar to a wired ear-bud,
but wireless and self-contained.
• Portable Bluetooth® speakerphones contain a microphone, speaker and control buttons in a handy,
portable unit that clips onto the visor.
• Wired speakerphones cradle your phone and charge it,
playing calls through a small speaker, with a microphone for your voice.
• The highest-quality hands-free device is the integrated
Bluetooth® system that takes over the stereo when receiving a call: stereo is muted; caller-ID shows on the
dashboard; call comes through the speakers; microphone with noise reduction receives your voice (caller
hears you clearly); voice-activation to make calls. A
phone is not needed for taking or making calls, and
the system recognizes five drivers (great for family or
company cars).
• The top-of-the-line in hands-free systems can be
found in many new vehicles, which come with
excellent functionality like the integrated systems. If
you’re in the market for a new vehicle you may wish
to investigate Bluetooth® options. Tom Loughery is a partner at EasyHandsFree in Jim
Thorpe. He can be reached at easyhandsfree@hotmail.
com.
Nominations Available for
Healthy Workplace Awards
MILFORD, PA—The Pike County Chamber of Commerce, ChamberChoice, and Blue Cross of Northeastern
Pennsylvania have partnered to conduct the Healthy
Workplace Awards Program. The program will recognize companies that have adopted wellness practices in
the workplace.
“We are proud to be part of this program,” stated
Chamber executive director Scott J. Weiland. “We look
forward to honoring those businesses who are leaders in
workplace wellness.”
Nominations will be accepted until September
30, and companies can nominate themselves or can be
nominated by a third party. The awards will be presented
on November 14 at the Community Awards Banquet. Nominees will be evaluated on the strength and
creativity of their workplace wellness initiatives. A
nomination form is available for download at www.
pikechamber.com. For more information contact Scott J.
Weiland at (570) 296-8700 or at sweiland@pikechamber.
com.
14
MARKETING
PR Banter
Telecommunications – How Things Have Changed!
By Barbara J. Bélon
Marketing Momentum
Less than 25 years ago, if someone used the term
telecommunications, most people would have assumed that s/he referred to a phone call between two
people. Now, telecommunications has morphed into
a much more complex system that can include text,
data, pictures, video as well as voice, and the actual
means of transport now includes multiple types of
wire transmissions, radio, optical and just about any
other electromagnetic channel that can be employed.
Industrial and corporate espionage has been
around since man first started coveting his brother’s
goods. Unfortunately, today it is big business. Theft
of trade secrets, new drug formulas and testing
results, schematics for national dams and bridges,
and marketing plans for presidential candidates are
all fair targets for someone who wants to make a fast
buck selling the information to other ‘interested parties’. Here’s a case in point:
The marketing team for “Corporation A” was
hard at work on its upcoming sales campaign. This
included new slogans, color schemes, logos, which
would eventually use up most of its $500K budget.
To increase efficiency, the company installed its own
wireless network so that team members could move
about freely with their laptops, facilitating spur-ofthe-moment meetings and creativity. Unfortunately,
the IT department wasn’t notified. All seemed
wonderful and spirits were high until a few days
before the campaign launch when the unthinkable
happened. The firm’s chief competitor launched an
ad campaign that looked almost exactly like the one
that Corporation A had spent months planning.
After the shock wore off, it became evident that
somehow the contents of the campaign had been
stolen. How? Corporation A’s unprotected wireless
network’s signal was strong enough to be picked up
Heidi Blade Hewlett
Heidi Blade Hewlett is the owner of BladeHewlett Marketing
& Development. BladeHewlett offers outsourced marketing
services to companies without a full-time marketing staff and
especially to small- to medium-sized businesses. BladeHewlett can be reached at (570) 226-0660 or visit www.
bladehewlett.com. She is the featured speaker at this month’s
“Business and Books” at Borders Stroudsburg.
• Have you safeguarded your networked printers/faxes/
copiers so that a hacker can’t “mine” the information
stored in their memory chips?
• Has the company adopted a policy of disallowing
Instant Messaging, unless the company has invested
in its own secure IM server? (All IM is transmitted in
clear text.)
• Is there a policy for the immediate disabling of access to voice mail systems by terminated employees
(including general mail boxes)?
While there will always be people whose lack of ethics
allows them to attempt information theft, with a bit of
analysis and planning on the part of companies, the
identified vulnerabilities can be safeguarded, and the
risk of theft reduced. Barbara J. Bélon, Ed.D. is the president/CEO of Bélon
Research & Practice in Lehighton. She can be reached
at [email protected].
Genco Recognized for Excellence
Photo credit: PA CareerLink
Public Relations (PR) is a rather amorphous field that
can be defined and applied to many different situations. The
main goal of any public relations strategy is to gain attention
and recognition for your company, product or service from
the media – free. For companies without a budget large enough to pay
an agency, there are some straightforward steps to follow in
order to maximize your PR efforts.
Audience Awareness: As you attempt to spread the
word about your company, you need to understand the two
audiences that you want to reach: the customer and the
media. If you define your target sales audience, you will also
define your target media audience.
Plan: Write down your goals, strategies, target audiences
(with a media list) and recommendations in a format that you
find easy to work with. A Word document and a spreadsheet
are sometimes your best options.
Press Materials: A press kit is a set of materials about
you and your company. Most kits include a company fact
sheet, employee bios, product/service descriptions and press
clippings. In addition to the press kit, you will need an actual
press release. Limit it to one page of informative, creative
content that is not over-pitching the reader with exaggerated
copy.
Media Lists: You can easily define your media outlets
with some focused research. Print, television, radio and
Internet are the most common outlets for consideration. Research your target media list online for contact information or fall back on the old-fashioned telephone call and ask
for the appropriate name. This list will continue to develop
and expand as you promote your company and network with
other professionals. Organize the contact information in a
spreadsheet format for easy accessibility and so that you can
continue to build it. (Keep your contacts updated to ensure
you are being seen by the right media relations personnel.)
Other PR: create a calendar that indicates when you
should distribute press releases on a variety of topics and
coordinate it with the editorial calendars of relevant publications (both local and more widespread industry or trade
magazines). Expand your reach to include non-traditional
media avenues such as blogs, social networks and Web 2.0. Once you have these steps in place, you are ready to
contact the media and track your results.
across the street, where their competitor had set up an
office specifically to “sniff” any wireless signals that
might be present (most wireless networks reach a 100
meter radius).
The competitor hit the mother lode when it discovered that it could walk away with Corporation A’s marketing plans. But not only can a wireless sniffer pick up
data transmissions, it can also pick up the IP address of
any unsecured computer and the IP address of any Web
pages that the person is viewing at the time. Worse yet,
if the user is connected to a corporate Intranet, then the
unauthorized “listener” can also see the content being
viewed. Moral: wireless networks need strong encryption to protect what is being transmitted and accessed.
Here are some additional vulnerabilities you can ask
your corporate IT staff to consider:
Genco Supply Chain Solutions (the third-party manager
of Johnson & Johnson’s Tobyhanna distribution center) has received the Eastern Pennsylvania Governor’s
Workforce Development Award from Governor Rendell
for its contributions to Workforce Development. Prior
to the facility’s groundbreaking, Genco management
worked closely with PA CareerLink of Monroe County to
formulate a competitive pay and benefits package. Genco
has created 300 jobs, provides training and cross-training
for all positions, and supports internal advancement.
Pictured are (from left): Nancy Dischinat, chair, Pennsylvania Partners and executive director of the Lehigh
Valley Workforce Investment Board; Ed Ehrenberger,
general manager, Genco; Cathy Spence, human resources, Genco; and Christine Enright, director of the Bureau
of Workforce Development Partnership.
Center for Professional Training and Development
Critical Thinking: An Approach
to Problem Solving
Aug. 8; 9 a.m. – 1 p.m.
$95 (w/materials & lunch)
Advertising Graphics
Aug. 12 & 19; 9 a.m. – 4 p.m.
$270 (w/text & lunch)
Adobe Illustrator CS 3
Aug. 27, Sept. 3 & 10;
9 a.m. – 4 p.m.
$295 (w/text & lunch)
SHRM Learning System
Sept. 13 & 27, Oct. 11 & 25,
Nov. 8 & 22; 9 a.m. – 3 p.m.
$1,650 (w/materials)
Training Tomorrow’s Workforce Today
(570) 941-7582
www.scranton.edu/cptd
[email protected]
15
NEWS
Take Your Time: No Shortcuts To Building Business Relationships
By Kathy Ruff
Maryann Heeter, whose job it is to put relationships
together, worked behind the scenes on the recent $180,000
three-year pledge donation from sanofi pasteur to the Salvation Army of Monroe County. The money will go towards
renovating the Salvation Army’s citadel, originally built in
1970. Pictured are Capt. Thomas Babbitt of the Salvation
Army; Len Lavenda, VP Communications, of sanofi pasteur
US; and Ken Brown, chairman of board (Salvation Army).
Photo courtesy of the Salvation Army
Just as a prime location creates a solid foundation
for many brick-and-mortar businesses, building good
business relationships plays a pivotal role in business
success.
“Relationships in the business community are
based completely on ‘what do you need?,’” says Marsha Felsten, associate dean of workforce development
and community services for Lehigh-Carbon Community College. “That’s the foundation of good business
relationships: having an appreciation for what’s going on with clients, what are their goals,
what are they trying to achieve and how
might we be able to help them achieve
their business goals.”
To do that requires that companies participate in a variety of ongoing
interactive projects including networking through community and business
organizations such as the chamber of
commerce.
“It’s a process, not an event,” says
Felsten. “True business relationships are
very two-way. It’s a very give-and-take
process. The balance issue is important. It takes trust and familiarity, with
person-to-person contact or getting on a
board with someone in that organization
or meeting them at a community committee.”
Building trust and familiarity
requires, among other things, a commitment to customer service. Effective communication lies at the heart of
building good business relationships
and creates a solid base for maintaining
those associations especially in difficult
times.
“More times than not we are losing
our ability to have good communications,” says Donna Goss, director of the
Northampton Community College Center for Business and Industry’s Leader“The future belongs to those who believe in the beauty
ship Development Institute. “It’s an art.
of their dreams.”
We have lost that ability. Part of what
hurts us is building those relationships
–Eleanor Roosevelt
with things like emails, phone mesAmerican Diplomat (1884-1962)
sages, and PDAs.” Technology has both
benefits and detriments, but face-to-face
communications and the human element
remain key ingredients in any successful relationship. “People forget that email is a form
of business communication,” says Goss. “Have you seen emails that come in and
there are no capital letters, or the spelling is horrendous? It looks sloppy and
East Stroudsburg University of Pennsylvania serves as an
inaccurate. Why would I want to do
educational asset and economic engine for the region. ESU
business with somebody if he can’t spell
is committed to expanding regional alliances and academic
in an email? It reflects poorly on you
and your business.”
opportunities to prepare students to serve, lead and succeed in a
Inappropriate use of the telephone
global economy.
can also be a disadvantage to building
ESU remains connected to the community with the opening of
solid relationships.
the new Science and Technology Center this fall, the imminent
“Screening out phone calls is bad
for business,” says Goss. “If someone
ground-breaking for the ESU Research and Technology Park, and
is actually picking up the phone to
the recent additions of the College of Business and Management as
speak with you, you need to pick up the
well as the Division of Research and Economic Development. For
phone and speak to them.”
further information contact ESU’s Division of Research and Economic
Goss also stresses the importance
Development at 570-422-7920.
of business-appropriate behavior when
Inventing the Future
Building the Infrastructure
for a Global Economy.
using the phone.
“There is this disembodied voice
out there, but that doesn’t give me the
right
see SHORTCUTS page 17
www.esu.edu
A Member of the Pennsylvania State
System of Higher Education
EAST STROUDSBURG
UNIVERSITY
of Pennsylvania
ESU has been identified as
a ‘best practice’ model in
community and economic
development regionally
and by the Pennsylvania
State System of Higher
Education. We are proud to
operate an award-winning
Business Accelerator
program that is creating
high-tech jobs while our
sponsored programs and
research efforts have
generated in excess of
$14M in grant funding over
the past five years.”
– ESU President
Robert J. Dillman
16
PROFESSIONAL PROFILE
Marketing Help is Here for the Asking
In the race for businesses to stand out, it may seem
like the competition is fierce and unfriendly. But just for
the asking, there are organizations ready and available
to assist Pocono-based companies in practically any way
possible. Such helping hands offer support to business
in relocation, marketing, or improving overall efficiency, thus strengthening and stabilizing our economy. One of these entities, NEPA Alliance, based in
Pittston, works with businesses to secure loans through
customized programs. According Karen Ostroskie,
government procurement manager at NEPA Alliance,
“We also help companies get government assistance.” One of NEPA’s programs is focused entirely on international trade, which includes a team of advisors ready
to help expand a company’s horizons as it set its sights
on succeeding in a more global economy, whether it’s
China, Mexico, Israel, Ireland, or others. One-on-one
counseling teaches companies about issues such as export feasibility or how to best position a business for the
international market. Rogue Audio, a manufacturer of high-quality
vacuum tube audio amplifiers and pre-amps based in
Brodheadsville, is one company that recently benefited
from NEPA Alliance’s efforts. According to Rogue’s
president Mark O’Brien, it was through the guidance
of NEPA Alliance that his company was able to obtain
a grant to help it “increase its initial presence in new
countries in order to reach new markets.” NEPA helped
Rogue Audio procure a grant to participate in the Consumer Electronics Show in Las Vegas earlier this year,
where O’Brien met with other new distributors, resulting in valuable contacts. This collaboration, combined
with NEPA’s assistance in penetrating the European and
Asian markets, was “significant”, and led to what is thus
far the company’s “best fiscal year yet. With NEPA’s
help, we have expanded into new markets like Greece
and Taiwan.”
For regional companies looking to create a niche in
the highly competitive technology industry or to better
position themselves in the current marketplace, another
organization that can help is the Ben Franklin Technology Partners (BFTP) (serving the entire state of PA; the
northeast regional center is located in Bethlehem and
serves the Pocono counties). According to Marketing
Director Laura Eppler, the organization provides access to capital, technological expertise, and university
resources (where faculty and graduate students can
collaborate with client companies, thus capitalizing on
the knowledge and facilities of those institutions). “Our
success,” she said, “is measured on the success of our
companies and their ability to create family-sustaining
jobs in Northeast Pennsylvania.” Since the organization’s inception in 1983, BFTP has contributed to the
creation of 12,000 jobs and sustained over 20,000 existing jobs.
Photo courtesy of Rogue Audio
By Nicholas Sergi
Rogue Audio’s world has opened up to Europe and Asia,
thanks to support from NEPA Alliance. Shown in photo is
Rogue employee Tommy Colbert building a Hera preamplifier.
One local company, Blue Ridge Pressure Castings
(Lehighton), has had a fruitful relationship with Ben
Franklin Technology Partners for the past fifteen years. According to Andrew Behler, Blue Ridge’s vice president of operations, Ben Franklin “did specific projects
with us, and they put together an effective plan and a
budget to make it work.” The company, which has been
in operation for 60 years, produces aluminum components primarily for the trucking industry. According to Eppler, BFTP has also played a vital
role in the formation of business incubators which help
reduce the costs of starting a company by providing
what she calls “a sound infrastructure.” Operating costs
are lowered by sharing office space with other start-ups. What Ben Franklin does best is providing ongoing support services to these companies through management
guidance and business planning. “We act like venture
capitalists, and as a result, we help these companies create better presentations which they then can send to real
venture capitalists.” Its track record for 2007 includes
starting 13 new companies, creating 1395 new jobs and
retaining 630 existing jobs.
Another organization, Penn’s Northeast, helps outside companies relocate to the Poconos. According to
President Penny Cannella, Penn’s Northeast markets the
region as “a destination for economic development” by
citing our solid economical infrastructure and proximity
to New York City. “We make it easy for those companies to find out what is available here,” she adds.
Besides marketing the region itself (specifically,
Wayne, Pike, Luzerne, and Lackawanna Counties),
Penn’s helps companies secure incentive packages
from the state for relocation, and helps them apply for
low-interest loans on the county level when applicable. Outreach methods include direct mail, advertising, trade
shows, and help with the site selection process.
Pennsylvania Technical Assistance Program
(PennTAP) has been creating jobs and providing customized technical expertise since 1965. According to
Garry Miller, senior technical specialist, it was the second university-based industrial technological assistance
program in the country. As a part of Penn States Office
of Economic and Workforce Development, PennTAP
offers assistance to companies statewide by providing
no-cost services in the areas of environmental and safety
standards, energy efficiency, and product development
and commercialization. The results of these efforts are worth nothing: since
its inception, PennTAP has helped to create or save
1,000 jobs, and clients have reported $52 million in benefits. Miller said that funding for the organization often
comes from various state, federal, and even universitybased grants or contracts, saving the company the effort
of finding such grants themselves. “We also go on-site
to these companies to provide first-hand technical assistance.” Three of the organization’s 18 technical specialists are based in northeast Pennsylvania.
While all the services that PennTAP provides
companies are free, Miller said that, when needed, his
organization will also refer them to another agency, such
as Ben Franklin Technology Partners.
The Do’s and Don’ts From Up Here
While these and other organizations offer clarity
into what might seem an infinitely complex business environment, companies still have to rely on
their own marketing strategies in order to succeed.
According to Ralph Liberto of libertoDESIGN
(White Mills, Wayne County), creating an appealing campaign requires a different perspectiveliterally. He would know, as he is the marketing
consultant for a growing business that produces
aerial illustrations of downtown areas to help attract tourism and economic development.
Liberto could tell you a lot about some recent unsuccessful marketing campaigns. “Every seeming
failure is a learning opportunity. But it’s often not
just the message” that flopped, he suggests. Maybe
the marketing campaign hasn’t been reaching the
correct audience, or the message is being presented
inconsistently. Frequent, consistent advertising
is an important aspect of a successful marketing
campaign.
The key to judging a campaign’s success, he tells
his clients, is to begin with a baseline, or a record
of how the company was doing before the campaign started. From there, it’s possible to see if the
message is getting through to its target customers
successfully.
Communicate Your Materials Management Strategy
By Carl Pettry
Due to the high price of fuels and other factors in
today’s business, management and employees need to
examine every opportunity for improvement. Materials management and purchasing are no exception
and usually represent a major portion of company’s
expenditures.
Many fail to recognize the importance of planning, organizing and training their employees. There
are also different procedures, best practices and
options for utilizing your employees, vendors and
resources more effectively that are often overlooked.
Depending on the type of business, volume, size,
product turnover and customer base, these items
should be considered:
• Basics to get started and setting up a storage area
• Typical warehouse duties and transactions
• Common forms used and sequence of events
• Importance of chain of custody/proof of delivery
• Cycle inventory counts to reconcile material records with the physical count on the shelf
The supply chain organization is not something
you can decide on and put in the closet until next
year. It should be a constant process of looking at
your risk factors, customer needs, employees, proce-
dures and best practices and available tools such as
vendors, software programs and equipment.
Constant communication up and down the chain
of command and with your internal and external
customers is vital. Employees should be clear on their
roles, expectations, and the need for change when
warranted.
Carl Pettry is a Certified Purchasing Manager currently employed by FirstEnergy. He has over twenty
five years of industrial purchasing and materials
management experience.
17
NEWS
Pocono Publisher Relocates to Rust
By Debbie Burke
Integration into the organization will be my first challenge. The position will provide me with the opportunity
to travel and visit the communities these publications
represent. My role will be to act as a consultant to the
publishers of the publications, providing assistance with
challenges and helping them to identify opportunities with
fresh eyes in their markets. 2. What do you think is the future of print media? Is
its demise inevitable?
Every product has a life-cycle. A typical product lifecycle can undergo many changes. The newspaper industry
has been somewhat stagnant for many years. That stagnation has turned radically from complacency into evolution. It is my opinion that there will be a print product in the
future. Its form, content and delivery will likely be different than what it is today. This is an exciting time, ripe with
opportunity to re-define the industry.
3. What is the community’s biggest misconception
about the newspaper business and journalism as a
whole?
Because of the newspaper’s image, history, and consistency, people expect it to be what it always has been. In
some readers’ eyes, they forget newspapers are a business. As a business, the newspaper is responsible for not only
delivering news, but is accountable for providing a return
on investment for its owners and employees.
SHORTCUTS.. cont. from page 15
to say things over the phone to you that I wouldn’t
say face-to-face,” she says. “I don’t ever think yelling, hollering or screaming is appropriate. You are
going to lose customers. You look bad.”
Counting to ten or taking several deep breaths
can help to diffuse the emotion and refocus your
thoughts, she says.
Two of the most important components of good
communication are conveying and receiving a
clear, accurate message, and, active listening.
“If you go into something, make sure you deliver what your client is expecting. Try to give him
what he is looking for rather than what you perceive to be his need,” says Tom Shepstone, owner
of Shepstone Management, Honesdale. “You have
to listen to what the other person is saying, at least
if you want to arrive at a real compromise, one that
achieves something for both sides. Listen carefully to the other side and put yourself in his or her
shoes. If you get people who voice their strong
opinions and at the same time they listen to the
other side, then you may find a solution at a higher
plane that actually accomplishes both parties’ objectives.”
Businesses can learn a lot about this from the
6. The Pocono Record is the only daily in this immediate market. How have you balanced the need to be
informative while serving the many different demographics here?
Jim Maxwell
4. What are the biggest areas of promise that you see for
the business community here?
A growing population means both opportunity and the
need to change product and service mixes. It also means
growing numbers of new businesses locating here. When
in the past there were one or two providers of a product or
service, today there could be six or seven. Local businesses need to recognize their competition and to identify those
things that differentiate them from the competition and
exploit them. Advertising is the best tool to accomplish
this.
The growth in population and resulting retail spending has outpaced retail sales in this market for a number
of years. What we have witnessed in the past 36 months
is the arrival of a number of national chain/big box stores. These stores typically provide a broad range of products. This product depth can provide what might appear to be insurmountable competition for the small local retailer. The
local retailer has an opportunity to change product lines to
offer items the big box stores don’t. He also has the opportunity to use his extensive knowledge to provide higher
levels of customer service than that found in big box stores.
5. What would you say are the business community’s
three biggest challenges that lie ahead?
fundraising realm.
“Fundraising is all about relationships,” says
Stroudsburg-based Maryanne Heeter, senior
consultant with Farr Healey Consulting, LLC. “If you don’t have a relationship with an organization, you can’t expect it to give. You need to
have a level of trust, a level of interest.”
Heeter maintains that organizations can build
that trust by sharing their stories with associates
and peers.
“It’s not a one-shot deal,” she says. “You
can take a year, even more. I think (it takes) a
genuine desire to establish an ongoing relationship. It’s continually keeping the person updated
on what your organization is doing and sharing
some of the successes and some of your visions. You can’t just expect people to send you money
until you have told your story. Tell them what
difference it’s going to make to the community.”
please recycle
this paper
Great question. Since arriving in the Poconos back in
2006, we have adjusted our focus to identify what our readers want. We accomplished this by asking our readers what
the jobs are that they need us to do for them – we call this
exercise jobs to be done interviews. Content in the paper
has changed significantly since 2006 to meet those jobs to
be done. By tasking reporters and editors with asking these
questions, we were able to overcome many of the pre-conceived perceptions of what we thought the reader wanted.
Secondly, we have re-deployed resources – enabling us
to reach beyond the print product to engage non-newspaper
readers. We provide text alerts for traffic, breaking news,
sports and many other topics to more than 6,000 text alert
subscribers. Some of these folks leave for work at 4:30 in
the morning and don’t get home until 7:30 at night. The
print product doesn’t meet their needs. The Internet can. Many of these commuters read the paper online at work. In June we were averaging more than 20,000 online readers a day. This coupled with the 60,000 to 70,000 print
readers each day enabled us to reach more Monroe County
residents than any other media.
7. Other comments?
The Poconos are a great place to live. While there are
problems and challenges inherent with growth, none of
them is insurmountable. Diversity and change are good. This area was built on diversity since its very beginning.
Newcomers should be welcomed and invited to participate
in community events and get involved with local organizations. Change is good – don’t fight it – embrace it.
A Little Networking,
A Little Media Relations
Photo credit: Pocono Business Journal
1. You have left the Pocono Record for a family of
publications that will surely have you very busy. How
do you think the transition will go from being publisher
of one paper to VP of 18 dailies, 32 weeklies, and 17
shoppers?
Pocono Business Journal snagged an interview with
Jim Maxwell just as he was leaving his publisher’s post at
the Pocono Record. Maxwell will assume oversight (ultimately becoming VP/COO) for a whopping 67 titles under
the banner of Rust Publications in Missouri. He shared his
insights into the newspaper industry and the challenges that
Pocono businesses will deal with today and tomorrow. 1. Engaging and welcoming newcomers – the new
residents who have and will continue moving here. Local
businesses have the opportunity to provide products and
services these new folks need.
2. Adjusting product and service offerings to meet the
needs and wants of the dynamic mix of consumers (both
old and new).
3. Recognizing the opportunity that the Internet offers
and integrating online (commerce) into their business
operations.
Our July “Business and Books” presentation at
Borders brought together about a dozen local professionals interested in getting more press for their
businesses. Among those who learned some useful
tips for PR and media relations were, at left, Lisa
Alexander of Better Life and Home (Paupack), and
Beth Dollard, director of marketing at the Sherman
Theater (Stroudsburg). The Business and Books topic
for August is “Social Networking and Your Business”
scheduled for Borders (Stroudsburg) on August 21.
18
ECONOMY
Music Retailers Enjoy Ringing of Registers
PCBA Honors Educator
Moe Altamero, owner of Moe’st Everything Muse in
East Stroudsburg.
the word-of-mouth from clients. We take care of
everything for our customers. We treat them the
same whether they are buying a (guitar) pick or a
vintage guitar.” The store, which is known for selling and servicing guitars, basses, and drums, also
provides lessons for over 70 students, covering all
age groups and musical styles. Also located onsite
is Digital Asylum Sound, a fitting complement to
the music store. While the recording industry is, in
the words of Scandur, “in a constant state of flux,”
he has been able to offer studio time at prices that
are often cheaper than his competition, “and we are
always running specials.” Scandur believes that doing well in turbulent
economic times is not a fluke. “You have to ride
the trends, and be prepared for when things go
bad.”
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For some, it’s merely a hobby; for others, an
important part of their livelihoods. In either case, musicians are still willing to invest their hard-earned cash in
order to develop their talents and continue to perform.
As a result, business remains strong for many of the
local merchants who provide these artisans with the
necessary tools of the craft.
“I would say that we are consistently busy,” said
Moe Altamero, owner of Moe’st Everything Muse in
East Stroudsburg. Like his customers, Altamero is a
musician himself, and he admits there is “a sense of
peace and tranquility” in performing, which, in his
mind, continues to draw musicians despite other expenses they incur.
His store, which is located on Route 209 just north
of the Marshalls Creek Flea Market, has been a staple
of the region for the past four years. “The flea market is
a big plus for me. On Saturdays, I have a steady flow of
customers.”
While Moe’st Everything specializes in the sale of
used and new instruments (including vintage guitars
and drums), inexpensive beginner acoustic and electric
guitars have been quite popular recently. The shop also
offers lessons for new musicians, an aspect of the business that has been growing so much that, he says, “I’m
thinking about hiring another teacher.” Another plus for
local musicians: an on-site rehearsal space especially
designed for jamming, which he rents to customers on
an hourly basis.
Glen Scandur, co-owner of the Players Row (in
Hawley) said his store’s excellent reputation and customer service are what continue to make his business
succeed. “Some of our business slowed down, but we
are managing and still doing well. It’s our reputation,
Photo courtesy of Moe Altamero
By Nicholas Sergi
The Pike County Builder’s Association (PCBA)
recognized Dr. Clair Kenny of Delaware Valley High
School (DVHS) at its recent membership meeting.
Kenny, who recently retired as head of the DVHS
electrical department, has worked with the PCBA for
over fourteen years on projects for consumer education
and promoting careers within the building industry. In
addition to the honorary membership, the PCBA made
a donation to a scholarship fund at Marywood University in Kenny’s name. More than 80 people attended
the presentation, showing their support and appreciation. Pictured in the photo are from left, Tom Hogan of
Hogan Homes of Milford; Dr. “Doc” Clair Kenny; and
DVHS’s Vo Tech Advisor Mark Toussaint.
19
NEWS
“Smoke-Free” Is Coming, With Exceptions
Ashley Wood, a bartender at East Stroudsburg’s Cinder Inn,
says that 90% of the customers are regulars who are “very
loyal” The smoking ban will not affect the bar because less
than 20% of its revenue comes from the sale of food.
to the individual to choose whether or not he/she
wants to smoke, and that in the case of restaurants
and bars, it should be the owners’ decision.
“I think it should be my decision,” says Murray,
“If non-smokers don’t like it they can go someplace
else. It’s everybody’s decision to come here or not.”
Still, there are local restaurateurs who do not
mind the ban. Toni Marie Macaluso, owner of
Macaluso’s restaurant and bar in Nesquehoning
says, “I think we’re at a point in our society where
allowing smoking would be ridiculous. It’s not to
offend smokers, it’s just a consideration for everyone else.”
Macaluso’s dining room has been smoke-free
The Great Outdoors
By Kevin Madrzykowski
As the nation’s media landscape continues to
dramatically change, advertisers have become more
focused on a return for their advertising investment. In these times, there are a few things that you should
know about outdoor advertising.
Advertising outside of the home has become a
vital component of marketing plans as Americans are
spending more time away from home base than ever
before. More miles are being logged each year with
people moving further into suburban areas in search
of affordable housing, and commuting farther to
work. At the same time, technological advancements
in mainstream media have provided consumers with
more choices for entertainment and news, and given
them more control over how they use it. TiVo, DVRs
and satellite radio have offered consumers the power
to choose what they want, when they want it. As consumers become increasingly difficult to
reach and Americans continue spending more time
on our roadways, outdoor advertising presents an
attractive alternative. The medium communicates to
a growing captive audience and by nature cannot be
ignored. There is no flipping through it, turning it
off, changing the channel, throwing it out or TiVoing it. You see it on your way to work, on the way to
the grocery store, the mall, and the kids’ games. It is
unavoidable; it is also adaptable. The recent embrace
of digital advertising displays allows for even greater
flexibility of message change and more specific demographic and geographic targeting.
So, what does ‘good outdoor’ look like? For us,
it is extremely important that an ad not only look
great, but more importantly, be effective. The
design must hit the mark for the client and achieve
the desired results. If it does, then that’s what we
call effective advertising. Here are some tips for
designing a piece of effective outdoor creative.
Learn the art of reductionism. The beauty of
designing an outdoor ad is that you boil it down
to the single most important message you want
to communicate. One way to accomplish this is
to ask, “What is the one thing I want to happen
when this campaign hits the street?” That question can have many answers (make the phone ring,
drive floor traffic, create Web hits, name recognition). After defining that one element, you need
to determine whom you are speaking to. Who is
the target audience for your product or services? What are they feeling and how should you speak
to them? The better you understand your target
customer and the more you know about what
motivates them the better. Kevin Madrzykowski is the general manager
of Adams Outdoor Advertising-Northeast, with
eleven years of outdoor
advertising experience.
He can be reached at
kmadrzykowski@
adamsoutdoor.com.
for over ten years, although their bar has remained
smoking until now. “Going non-smoking was a big
leap of faith. Some people were mad at first, but looking back, we’ve gained ten-fold from the switch.”
Jeannie Genzlinger of Settlers Inn in Hawley
agrees; her dining room has been smoke-free for
years and it has proven to be a good decision. “We
did it for two reasons: one, for employees - the staff
was feeling the pressure and they didn’t want to
breathe in the smoke - and two, for customers. We
basically found that more of our clientele was nonsmokers and it was just time to go smoke-free.”
When asked about how becoming a non-smoking
restaurant has affected business, Genzlinger said,
“We did not have any long-term adverse effects.”
However, other proprietors aren’t so sure. Veronica Murray, whose bar is covered under the 20% rule
and will therefore be able to maintain its smoking
status, is still unhappy. “If we lose the smokers, it will
kill us,” she says, “Now I’ll never push my kitchen. If
I ever want to improve my menu, I can’t.”
Governor Rendell believes the smoking ban fits
perfectly into his “Prescription for Pennsylvania”
healthcare initiative. This legislation will help keep
people healthy, which should lower healthcare costs
and save the American healthcare system money.
Wayne Visitor Center To
Receive Upgrades
Photo courtesy of Wayne County Chamber of Commerce
“I’m scared, I’m really scared” says Veronica
Murray, owner and proprietor of The Cinder Inn in
East Stroudsburg, “I lose sleep over this, I really do.”
She’s talking about the new Pennsylvania statewide smoking ban—which will make lighting up in
public places, businesses, restaurants and bars—a
violation, punishable by fines.
The bill, signed into law by Governor Rendell
on June 11th, will take effect on September 11, 2008.
Pennsylvania will join the list of 32 states, including
New York, New Jersey, Delaware and Maryland, that
have a smoking-ban.
The bill, first introduced into the Legislature
by Senator Stewart Greenleaf (R-Bucks) in 1993,
was the subject of debate for 15 years. “We now
have a law on the books that is going to protect the
overwhelming majority of Pennsylvanians from the
dangers of second-hand tobacco smoke,” stated Sen.
Greenleaf when the bill passed.
The bill does not come without exemptions.
Among them: bars that draw 20% or less of their
revenue from food sales; tobacco shops; private clubs
where the officers vote to allow smoking; and longterm care facilities. Also, casinos will be able to allow
smoking in a full 50% of their gaming halls.
Supporters of the bill point to the fact that cigarette smoke is labeled a class “A” carcinogen by the
American Cancer Society—meaning its potential to
cause cancer is equal to that of asbestos or arsenic.
Moreover 35,000 people die every year in America
from the effects of second-hand smoke (source:
American Cancer Society).
Opponents of the bill believe that it should be up
By Denis Dumas, PBJ Intern
The Wayne County Chamber of Commerce has
been awarded a $3,000 grant which will be used to
upgrade technology in the Community and Board
Rooms at the Visitor Center. These improvements
will be available to organizations that use these
rooms for meetings and training sessions. Over 500
meetings are held for area non-profit and business
organizations at the Visitor Center annually. Pictured,
seated left to right: Laurie Alabovitz and Dr. Jennifer
Stevens, Chamber board members; and standing
left to right: Lew Critelli, Chamber board president;
Vicky Lamberton, Community Foundation board
president; and Donna LaBar, chamber executive
director.
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20
LEGISLATIVE ROUNDUP
Legislative Roundup
Compiled by Debbie Burke
For this installment of the Legislative Roundup, our
representatives were asked to comment on one of two issues:
1. ENERGY - What efforts do you support to help businesses manage energy consumption and thus lower their
costs?
2. HOUSING - Where do you stand on the issue of stabilization of the housing market and how will this affect the
business community?
Sen. Lisa Baker (R, 20)
On housing: “While many businesses do not have a major
interest in the real estate market directly, recent abuses
in the sector have created larger problems in the credit
and banking systems affecting all businesses. This has
negatively affected the entire economy and demonstrated a
clear need for reform. Providing for fairness and stability
in markets, without undue government interference, is a
hallmark of the American business system and a key factor
to promoting long term economic growth. To this end, I
have co-sponsored four bills with Senator Pat Browne, that
will help curb many of the practices that have led to the
current lending and credit crisis. These bills have recently
been signed into law by the Governor.” Sen. Lisa M. Boscola (D, 18)
On energy: “It’s not just gas prices that we need our government to gauge. We need to crack down on utility companies, like PPL, that want to raise rates as high as 50%
when the rate caps come off in 2010. This kind of corporate greed will severely shock many businesses, which is
why we need to extend the current rate caps. While many
family and business electric bills will go up by more than
50%, PPL is forcefully predicting a jump in their corporate
earnings margin from $1.8 billion this year to an obscene
$3.3 billion in 2010. When the rate caps expire, it will result in a
$1.44 billion increase in profits for PPL. This is outrageous and
needs to be stopped on behalf of Pennsylvania consumers.”
Sen. Patrick M. Brown (R, 16)
Unavailable for comment
Rep. Mike Carroll (D, 118)
On housing: “The Governor recently signed a package of bills to
protect homebuyers, provide stronger oversight of the mortgage
industry and put an end to lending practices that leave homeowners vulnerable to foreclosure. These safeguards are especially
important considering the very high number of foreclosures in
Monroe County and the fact that when people can’t pay their
mortgages, they can’t support their local businesses. Stabilizing
the housing market will bring more stability to our local economy.”
Rep. Sandra Major (R, 111)
On energy: “In 2001, a gallon of gasoline in Pennsylvania cost
approximately $1.60. Seven years later, Pennsylvanians have seen
gasoline prices above $4 per gallon. This fact alone is having a
tremendous impact on the domestic economy. I support a balanced approach to help businesses manage energy consumption.
The Legislature took a major step this summer in enacting an energy plan that I supported which includes no new taxes or fees and
will invest $650 million in a series of energy policies. I supported
this plan because it relies on the private market, not the heavy
hand of government, to drive down energy prices for businesses
and consumers. The compromise plan provides tools for businesses so they can conserve energy and drive down their energy
bills. The plan will increase Pennsylvania’s homegrown energy
production, reducing our dependence on foreign energy supplies.
There is no such thing as a Republican or Democrat barrel of oil.
Through legislative teamwork, Pennsylvania can become an
energy leader.”
Rep. Keith McCall
(D, 122)
On energy: “Earlier this
year, the House passed a bill
(HB2200) to help consumers
and businesses take control of
their energy use and costs with
targeted strategies. We’ll give
consumers the ability to reduce
bills with smart metering and
‘real-time pricing.’
Our plan would also mandate
conservation to lower utility
bills. Under our plan, over the
next 4-5 years, utilities would
be required to reduce overall
energy output by 2.5 %, and
reduce “peak demand” (the
hours when electricity is most
expensive) by 4 %. In the long
run, it is much less expensive
to employ measures that will
conserve power than it is to
build more facilities to produce
power. I believe that House
Bill 2200 serves the long-term
needs of consumers and businesses in the Commonwealth,
and I am hopeful that the State
Senate will take up our proposal
in the fall.”
Sen. Robert J. Mellow
(D, 22)
On energy: “Before the twoyear legislative session ends
this fall, it is imperative that the
General Assembly take steps to
lessen the impact of the upcoming rate increases, find ways
to reduce electricity procurement costs, and take steps to
help businesses and residential
customers reduce demand.”
Sen. Raphael J. Musto (D, 14)
On energy: “[Recently with my support] the
Legislature passed Special Session House Bill 1,
‘Alternative Energy Investment Act.’ One important
provision in the bill is that there will be $100 million
for consumer and small business solar energy projects. The Department of Environmental Protection
shall provide loans, grants, and rebates to individuals residing in owner-occupied dwellings and to
small businesses (those employing 100 or fewer
individuals) for solar energy projects. The amount
of the loan, grant, reimbursement, or rebate shall not
exceed 35% of the purchase and installation price
of the solar or solar-photovoltaic energy system. In
addition, the legislation provides for an “Alternative
Energy Production Tax Credit Program”…defined
as a project that has a useful life of at least four
years and uses alternative energy sources defined in
Act 213 of 2004, the ‘Alternative Energy Portfolio
Standards Act.’ The term also includes a facility
that manufactures or produces products that provide
renewable energy; a facility used for research on
alternative and renewable energy sources; and rail
transportation systems for alternative and renewable
fuels. A taxpayer (who) is eligible for an alternative energy production tax credit under the act shall
receive a tax credit equal to 15% of the total amount
of all development, equipment, and construction cost
involved in the project.”
Rep. Mike Peifer (R, 139)
Sen. James J. Rhoades (R, 29)
Rep. Mario M. Scavello (R, 176)
On energy: “The Alternative Energy Investment
Act enacted by the General Assembly and signed
by the Governor in July will allocate $650 million
to fund a variety of alternative energy and energy
efficiency projects in Pennsylvania. The programs
will be funded through bonds and redirecting general
fund money. As part of the $650 million package,
residential consumers and small businesses will be
eligible for $92.5 million in loans, grants, reimbursements and rebates to support energy conservation
and weatherization projects that can ultimately
reduce energy bills. Additional funds will be available to install technology that will reduce demand
for electricity.”
Rep. John J. Siptroth (D, 189)
On energy: “I am promoting the use of Energy
Bank Unit technology produced by Guy Lestician
and DMI Manufacturing in my district. EBU is a
system that uses a sensing device to monitor power
consumption and deliver corrected, conditioned
and harmonically adjusted electrical power without spikes or surges to maximize power efficiency.
Wilkes University independently tested the technology in their lab and witnessed savings of more
than 30 percent in kilowatt hours with no loss of
power. I’ve also touted the technology to local and
regional economic development agencies, as well
as the state and federal governments as a means to
reduce electricity consumption and lower costs. I
plan to seek recognition of EBU technology from the
Pennsylvania Department of Environmental Protection so that it can be included as an option for energy
initiatives that recently became law. The Department
of Environmental Protection is currently formulating
guidelines for $650 million dollars in the new state
budget dedicated to energy independence, which
includes incentives for businesses to invest in renewable sources of power.”
Rep. Edward G. Staback (D, 115)
On energy: “In this year’s state budget, significant
funds were dedicated to place Pennsylvania in a position to lead the pack in alternative energy production. Part of the $500 million that will be bonded out
includes funds that will help businesses defray costs
for small businesses to install solar panels as well
as the building or renovating of small businesses to
make them certified ‘green buildings.’”
21
NEWS
Lifestyle Publications Pop Up in the Poconos
How do you connect readers to the many opportunities that abound right here in the Poconos? One way is
to publish a lifestyle magazine. Typically these are more
than a reference guide or a collection of event listings
(though these items are offered too); lifestyle magazines
are designed to help you live better, happier, healthier
and offer compelling content in addition to beautiful
photography. PBJ looks at five local publications: Connections Magazine, Local Flair, Milford Magazine, Our
House, and Pocono Living Magazine.
publications to be profitable, so you have to be as lean
as possible, but you can never ever slack on service or
delivery.”
LF has also published its first book, “The Natural
Pocono Mountain” by John Serrao. “We’re starting to
publish one local book each year, which also really adds
to our revenue.”
Milford Magazine
Connections Magazine
Deborah Bailey
Publishes: 12/year
Since: 1998 owned by Outlook
Communications; 2002 purchased
by Tristar Communications
Circulation: 18,000 in Wayne,
Pike, Monroe and Lackawanna
Counties; Sullivan, Bradford,
Susquehanna, Wyoming, Lycoming and Luzerne Counties
Distribution: Free or by subscription for $24/yr.
Style: Entertainment and lifestyle
publication
Last month Connections Magazine celebrated its ten
year anniversary. “Our goal at Connections is to be the
favorite publication that local people and people coming
into the area want to pick up and turn to as a resource
for the great things our area offers,” said President/
Publisher/Editor-in-Chief Deborah Bailey. Bailey has
owned a graphic design agency for eight years, and,
combined with her almost ten years of industry experience, it therefore became a “natural progression” to buy
Connections in 2002.
CM has some original and unique attributes to
help sustain the position it has carved out for itself in
the community, says Bailey. “It’s become everybody’s
publication. We try to include articles people care about
by covering their interests and hobbies.” Some of those
topics include classic cars, music, golf, health, education, finance, gardening, and food.
Local Flair
Ali Schratt
Publishes: 6/year
Since: May 2005
Circulation: 20,000 – Northeast
PA and into NJ
Distribution: Free or by subscription for $24.95/yr.
Style: Clean sophisticated look
LF eschewed high-gloss papers to be “chic green” –
FSC (Forest Stewardship Council) certified and printed
on recycled papers with vegetable based inks, says Ali
Schratt, publisher.
“It’s cool to be green, and it’s also great for your
marketing. We’ve grown by more than 1,000 percent…
to make a magazine set up for day-trippers. We targeted
downtown areas for shopping and good restaurants.
Now everybody seems to know us and look forward to
it.”
The August/September theme is Food & Wine, and
features the winners of Restaurant Week, the Delaware
Food & Wine Festival (LF is a major partner), and a
farm-to-table article on the local community of sustainable agriculture.
“We really try to stick within our scene, to choose
content based on people doing really good things…to
reward excellence in our community.
LF designs its own ads, and has seen ad rates pick
up as the economy has slowed. “People really need to trust the publication’s consistency of design and distribution. It’s not easy for local
Sean Strub
Publishes: 10/year for 2008;
12/year starting in 2009
Since: July 2001
Circulation: 15,000 distributed in
Pike and Wayne Counties; also Orange and Sullivan Counties (NY);
and Sussex County (NJ)
Distribution: Free
Style: Conservation, culture, community
Editor Sean Strub says since the launch of his publication back in 2001, his goal has been to “raise awareness of conservation values and issues, and highlight our
community’s cultural assets and pristine natural beauty.”
The biggest challenge so far has been playing a key
role in the passage of the Pike County Rural Character
Preservation Bond.
Milford Magazine is unique in its editorial content
and approach. “Our focus is on the natural environment,
history and cultural assets of the area vs. others that are
more ‘going out’ guides,” says Strub. Another point of
differentiation is the level of interaction and involvement with its community. As a case in point, the September issue will feature a celebration of young adults who
contribute to the community.
Our House
Tish Liezens
Publishes: Quarterly
Since: March 2007
Circulation: 16,000 – regional
base in Northeast PA, NY, NJ
Distribution: Subscription $15/
yr. or $28/2 yrs.; sold in Barnes &
Noble and locally
Style: High-end home and leisure
“We’ve got a mailing list that is specifically targeted
to those earning $175,000+ income: people who are into
decorating, gardening, travel and outdoor sports,” says
publisher Tish Leizens.
“All of these counties are the fastest growing in their
states, and all are big destination areas: the Poconos,
Catskills and Hudson Valley. We’re very focused: home
and leisure. We have the quality of a national magazine
and yet we’re regional. It’s very challenging to tap this
market in little towns. We are in convenience stores, too.
We’re not upscale-and-snobbish. The magazine is downto-earth, because that’s who we are and that’s how we
live around here.”
OH ads include local businesses such as Room
Service (interior design) and Durham Trading (home
products) as well as national upscale brands.
“We’ve got tremendous response from NYC. Before they come here, they know what the area is, because
we’re offering a medium for it. And we’re tapping into
Bucks County, PA and Hunterdon County, NJ, so we
will expand our market.
“My vision is to make the Poconos part of another
market [the Delaware River area], from a destination
standpoint. There’s strength in being part of another
market.”
Pocono Living Magazine
Larry Sebring
Publishes: Monthly
Since: January 2008
Circulation: 12,000 to 18,000
Distribution: Free at local stands
or by subscription $4.95/ issue
Style: Outdoors/nature, art and
photography
“I’ve been a magazine nut since my first issue of
Boys Life arrived in 1962,” recalls publisher Larry
Sebring, a seventh-generation Poconos native. “It’s always been a dream of mine to produce a magazine. The
Poconos is a great place to live, work and play. I wanted
to share that. Family roots are important. You become a
valuable resource to newcomers.”
PLM’s covers feature local art and photography,
and local writers provide a mix of serious subjects and
humor, mostly with an outdoors flavor.
“Other lifestyle publications are focused on fashion
or architecture. We don’t do that. Fashion in the Poconos is blue jeans and a polo shirt!”
Henry Ford’s philosophy drives PLM’s advertising: “A man who stops advertising to save money is like a
man who stops a clock to save time.”
“It has a shelf life to help it stay in the hands of
readers. It’s not unusual for a magazine to produce
results for the client two or three years down the road.
We try to educate and be consultants to our advertisers
rather than just take orders.”
The PML July issue offered local history from the
Civil and Revolutionary Wars. August celebrates the
Delaware River and the national recreation area.
PLM’s long-term goal? To become a collector’s
item. “Sometimes we get calls for missing issues. That’s how I felt about my Boys Life in 1962 – didn’t
want to miss a single issue! We’d like to become the
Pocono Mountains’ magazine, to be on the tips of the
tongues of everyone and known as the best resource
guide.”
Employers Will Have It
Easier with Fewer EIT
Collectors
Photo courtesy of the PA Chamber of Business and Industry
By Susan Jorstad
Representatives of the Pennsylvania Chamber of
Business and Industry and other business groups
joined Gov. Edward Rendell recently as he signed
into law legislation that will improve Pennsylvania’s
Earned Income Tax collection system. The new law
will reduce the number of EIT collectors from 560 to
69, dramatically reducing the withholding burden on
employers. Companies with multiple Pennsylvania
locations will be able to remit taxes to a single collector in the county in which they are headquartered.
Joining the Governor at the bill signing ceremony
was Department of Community and Economic
Development Secretary Dennis Yablonsky and prime
legislative sponsors of the law including State Rep.
David Levdansky (D-Allegheny), and state Sen. Jane
Earll (R-Erie).
22
BUSINESS BRIEFS
WHO’s WHO
ARNOLD
HACKMAN
BAWCOM
BURKEY
COURTNEY
DELUCA
FLANNERY
GILBERT
KELLER
KMIECZAK
MARTIN
PLASENCIA
PRICE
SITROON
Arnold - Richard Arnold, Eastern Propane’s manager
of business development, attended the National Association of Home Builders (NAHB) Green Building
for Building Professionals course. This two-day course
is the first step in achieving NAHB Certified Green
Professional (CGP) designation.
Bawcom –Ellen Cabaniss Bawcom, owner and president of La Tienda, Inc./LaTiendaUSA.com (Milford)
was named one of “Pennsylvania’s Best 50 Women in
Business” for 2008 Through her efforts with the Milford Business Council, she assisted with the application for admission into the state’s Main Street Manager
Program.
Becker –Nicole Becker, of the Mount Pocono office of
Wilkins & Associates, recently received a B.S. degree
in business administration and marketing from Kings
College in Wilkes-Barre.
Bergo - Dr. Conrad Bergo, of East Stroudsburg University’s chemistry department, received funding to
purchase chemicals to conduct Green Chemistry lab
experiments. The experiments involve the use of less
energy, nontoxic chemicals, and no waste products.
Burgener - Dr. Joyce Burgener, special education &
rehabilitation at East Stroudsburg University, received
the Ralph Vitello Award for Disability Services.
Burkey –Marie Burkey is the new e-marketing specialist, negotiation specialist and Accredited Sellers
Representative at the Mount Pocono office of Wilkins
& Associates. She earned “The Shining Star” award
from the Floyd Wickman Course and is the recipient of
the Sterling Award.
Cady - Dr. Sharmaine Cady, of East Stroudsburg
University’s chemistry department, wrote a proposal to
obtain legal samples of ecstasy and cocaine mixtures
to make it possible to conduct substance analysis of
mixtures in a manner that is acceptable in a court of
law, which was approved.
Clark - William Clark was recognized for 35 years of
government service during a recent Length of Service Ceremony at Tobyhanna Army Depot. Clark is
a supply technician, Materiel Management Division,
Production Management Directorate.
Courtney - Martin Courtney of Pocono Summit has
rejoined Wilkins & Associates Real Estate at the
company’s North Pocono office. A Realtor since 1997,
Courtney previously worked for Wilkins & Associates for 10 years. He was employed with Century 21
Genesis before rejoining Wilkins.
Crapp – Michael Crapp has been named Director
of Procurement and Contracting at East Stroudsburg
University of Pennsylvania. He served as manager of
business operations at TXU Energy of Dallas, Texas
and has over twenty years of experience in procurement and contract management. At ESU, he will be
responsible for university-wide procurement of supplies, services, and equipment, as well as direction and
oversight of design and construction contracting processes. He will also act as the university’s designated
construction contracting specialist.
Daly - Naomi Daly Weichert, Realtors - Ruffino Real
Estate in Milford has been named “Realtor of the
Month” for June. DeLuca –Sal DeLuca has rejoined Wilkins & Associates in Stroudsburg as vice president/general manager.
DeLuca has worked in real estate for 21 years and is
studying for his Broker’s license. While at Wilkins &
Associates he received numerous awards, including
Outstanding Salesperson and Helping Hands, and was
a multi-million dollar producer since 1987.
Doherty - Dr. Michael Doherty of East Stroudsburg
University’s chemistry department will receive funding
to attend workshops on fiber-optic, computer-based
devices for the general chemistry laboratory.
Donnelly - Sean Donnelly, professional tutor at East
Stroudsburg University, received the Ralph Vitello
Award for Disability Services.
Eckard - Dr. Sandra Eckard, from the English department at East Stroudsburg University, received the
Ralph Vitello Award for Disability Services.
Elwood - Dr. John Elwood, in the physics department
at East Stroudsburg University, received the Ralph
Vitello Award for Disability Services.
Ertel - Dr. Pamela Kramer Ertel has been appointed
the new Dean for the College of Education at East
Stroudsburg University. Ertel has been an ESU faculty
member since 1990 and served as interim dean of the
university’s College of Education at various intervals
from 2006 through 2008. She is a professor of early
childhood and elementary education. Fitzpatrick - Dian Fitzpatrick, in the sociology department at East Stroudsburg University, received the
Flannery – Elizabeth Flannery has joined Weichert,
Realtors® - Acclaim in Tannersville. Specializing in
residential sales, she serves clients in Monroe County
and surrounding areas.
Freeman - Dr. John Freeman of East Stroudsburg
University’s chemistry department received funding to
enable the study of proteins that use iron to mimic bio-
logical systems that use hydrogen as an energy source.
Fritsche - Teresa Fritsche has been named the new
director of human resources management at East
Stroudsburg University. Fritsche, who has more than
ten years of experience in the field of human resources
and finance in higher education, was previously the associate director of HR at Kutztown University. Frystak - Dr. Shannon Frystak, in the history department at East Stroudsburg University, received the
Gilbert – Jeffrey W. Gilbert, a business executive with
over 24 years of business leadership/development experience, has joined the Northeast PA team of ActionCOACH. During his career, Gilbert has held positions
in operations, planning and information technology.
Gold - Dr. Jon Gold of East Stroudsburg University’s
chemistry department was granted funds to develop
projects that study phenols in wine in a collaborative
effort with Prof. Pierre-Louis Teissedre at the University of Bordeaux in France. Hackman – Emil Craig Hackman has joined the
Mount Pocono office of Wilkins & Associates Real
Estate. Hackman is well recognized in the Poconos,
having been pictured on the Mt. Airy Lodge brochure
for 25 years.
Keller – Dr. Elhannan “Al” Keller has joined the Mt.
Pocono office of Wilkins & Associates Real Estate Inc.
Keller has been a licensed real estate agent in Monroe
County since 1974. He has owned his own real estate
company and had been with Coldwell Banker for 27
years.
Kelly - Dr. Richard Kelly of East Stroudsburg University’s chemistry department received funds to attend
workshops held by Analytical Sciences Digital Library. The workshops focused on problem-based curricular
materials for use in the analytical chemistry laboratory
courses.
Kmieczak –are pleased to congratulate Keith Kmieczak, MSPT, Cert. MDT, of Riverside Rehabilitation
Centers has recently become certified in Mechanical
Diagnosis and Therapy. Kmieczak works as a staff
therapist at Riverside’s East Stroudsburg facility. Krzak - Raymond Krzak was recognized for 35 years
of government service during a recent Length of Service Ceremony at Tobyhanna Army Depot. Krzak is an
electronics equipment inspector, Quality Improvement
Division, Productivity, Improvement and Innovation
Directorate.
Loffredo - Dr. William Loffredo of East Stroudsburg
University’s chemistry department received approval
23
BUSINESS BRIEFS
WHO’s WHO
for a project to initiate inquiry-based lessons in courses
and to assess the effectiveness of the lessons. Martin - John W. Martin of Stroudsburg successfully
completed the course to become an Accredited Senior
Real Estate Specialist (SRES) at Wilkins & Associates
Real Estate Inc. in Stroudsburg.
Moletto - Denise Moletto has just been hired by Milford’s WEICHERT, REALTORS® - Ruffino Real Estate. Moletto has a background in business education
and technology and has been an agent for 1 ½ years. Mozal - Nicholas Mozal was recognized for 30 years
of government service during a recent Length of
Service Ceremony at Tobyhanna Army Depot. Mozal
is a material handler leader, Communications Security
Division, Communications Systems Directorate.
Okrepkie - Kenneth G. Okrepkie has just been appointed assistant regional manager, Pocono Northeast
at Ben Franklin Technology Partners of Northeastern
Pennsylvania. Okrepkie will establish and maintain
contact with companies, organizations, community
leaders, colleges and universities, and industry groups
to serve as resources to lead and assist in regional
economic development efforts. Okrepkie was formerly
the VP of the Great Valley Technology Alliance and
Northeastern PA Technology Institute.
Parker - Dr. Paula Parker, in the sport studies department at East Stroudsburg University, received the
Perretta - Heidi Perretta recently relocated Heidi’s
Hair Design Tanning and Dance Studio to 150 Wash-
ington Street in East Stroudsburg. Heidi’s offers hair
cuts, perms, and coloring as well as a tanning bed and
dance classes in hip-hop, jazz and tap. Plasencia – Alice Plasencia, Associate Broker, has
joined Wilkins & Assoc Real Estate, Inc. as a full time
Realtor in the Bushkill office. Plasencia has been in
the real estate industry for 25 years. Plasencia also
owned and operated Alice Plasencia Real Estate for 10
years in Stroudsburg and East Stroudsburg.
Price - Susan Price, who has owned the Homestead
Inn restaurant in Cresco with her husband, Drew, for
almost three decades, has been appointed the new
food and beverage director at Buck Hill Falls’ Fairway
Grille and the Tennis Tea Restaurant.
Roche – Geoffrey Roche has been appointed community relations coordinator of Pocono Health System.
Roche has a background in healthcare and government, and will now serve as the media relations liaison
and spokesperson for Pocono Health System. Roche
was a legislative staff member to Senator Lisa Boscola
and State Rep. John Siptroth, and has interned for
Congressman Paul Kanjorski.
Sever - Tami Sever is Pocono Medical Center’s winner
of the Nursing Assistant Excellence Award for 2008.
Sever has been with PMC for 20 years and was chosen
for providing quality patient care and displaying a
calm and caring approach with patients, visitors, and
co-workers.
Sitroon - Carol A. Sitroon has joined the Monroe
Career & Technical Institute (MCTI) as coordinator
and administrator of the Adult Continuing Education
REACTION: More Funding
for Transportation in PA
By Debbie Burke
Congressman Paul E. Kanjorski (PA-11) recently announced that H.R. 6052, the Saving Energy
Through Public Transportation Act (which he cosponsored), passed in the House by a vote of 228198. With gas prices now exceeding $4 per gallon –
a historic high – this bill would authorize $1.7 billion
in grants for mass transit authorities for fiscal years
2008 and 2009 to help promote increased public
transportation use. Two transit providers were asked
about how more funding would impact them and the
community.
Richard Schlameuss, Executive Director, MCTA:
“This important legislation, if passed by both
chambers of Congress and signed by the President,
will provide additional revenue for public transit
authorities to expand services and purchase clean fuel
vehicles. The Monroe County Transit Authority is
hopeful this legislation is passed as it will help further
some of our key goals over the next year. MCTA is
in the process of purchasing four new buses. Two of
these buses will be hybrid electric. While they will
still use diesel fuel, as the bus brakes, it generates
energy...The result…should save between 20 – 30%
in fuel consumption for the vehicle. This technology
is new for the public transportation industry and very
expensive for MCTA…The hybrid technology adds
an additional $150,000 for each bus. If HR 6052 is
enacted into law, these buses may qualify for this
grant. Additional revenue from this bill may enable
MCTA to add more hours to service. This could mean
earlier start times, more frequent service and or a
later run at the end of the day. All of these options
would make our service more accessible to employees, students and the general public.”
Robin S. LoDolce, Executive Director, Pike
County Area Agency on Aging:
“This is a great victory for public transit providers. We provide the public transportation for seniors,
peoples with disabilities, people on medical assistance, and some agencies that service mental health
clients. It is extremely expensive to keep doing
business with these prices. The ability to use vehicles
with alternative fuel sources is going to be advantageous. The county has had to subsidize the program
due to increase cost of doing business. Having the
funding available to improve services and increase
ridership to be more productive is key to the success
of the program. Pike County, being extremely rural
causes many seniors and people with disabilities to
be isolated if they cannot drive. Transportation is the
key to so many services, jobs, and activities. This
passage of HR 6052 is a great step in the right direction.”
(ACE). Sitroon be involved in curriculum development, expanding the scope of the ACE office, recruitment, evaluation and retention of instructors, lesson
plans, syllabus development and overall management
of student needs and expectations.
Stadtmueller - Diane Stadtmueller Weichert, Realtors - Ruffino Real Estate in Milford has been named
“Realtor of the Month” for June. Steere -Dr. Daniel Steere, in the special education &
rehabilitation department at East Stroudsburg University, received the Ralph Vitello Award for Disability
Services.
Teeple – Isaac Teeple of Saylorsburg has joined the
Stroudsburg office of Wilkins & Associates Real Estate. Teeple is a 2007 graduate of Pocono Real Estate
Academy.
Watach - Susan Watach, administrative assistant in
the Office of Field Experience and Partnerships at East
Stroudsburg University, received the Ralph Vitello
Award for Disability Services.
Zaidi - Syed Zaidi, director of facilities management
at East Stroudsburg University, received the Ralph
Vitello Award for Disability Services.
Please send all press releases for
consideration to [email protected]
24
BUSINESS
FOCUS LIST
BRIEFS
WHAT’s WHAT
A Stitch In Time quilt shop in Honesdale has just
celebrated its first anniversary.
Advanced Door Technologies (ADT) (East
Stroudsburg) was recently recognized by Governor Rendell for excellence in education, training,
and hiring practices to help position Pennsylvania
as a global workforce leader. Northampton Community College partnered with ADT to employ
eight participants from the EARN program (which
supports career development for individuals
receiving benefits from the County Assistance
Office). ADT manufactures rolling steel doors,
grilles, fire doors and other specialty doors.
BNI (Business Networking International)
Stroudsburg has surpassed eight thousand referrals exchanged between its members since the
chapter’s inception five and a half years ago. The
international organization began in California in
1985.
Genco Supply Chain Solutions of Tobyhanna
was recently recognized by Governor Rendell
for excellence in education, training, and hiring
practices to help position Pennsylvania as a global
workforce leader (see photo this issue).
Green Leaf Video Productions (Marshalls
Creek) just debuted a new children’s show,
“Feebee’s Hop N Shop.” The show is written,
acted and produced by local individuals who have
volunteered their talents. Geared for preschoolers,
the show teaches the very basics of language and
grammar, math, Spanish, cooking, and computer
skills. It can be seen in Thursdays and Fridays on
Blue Ridge Cable Channel 13 at 9:30 a.m. The
show is seeking corporate sponsors and grants.
Heidi’s recently relocated to 150 Washington
Street in East Stroudsburg. The salon offers hair
cuts, perms, and coloring; tanning; and dance
classes in Hip-hop, jazz and tap.
Bottom Time Productions (East Stroudsburg)
is producing a new TV program titled “Stage My
House” debuting on the air this month on TV
13. Sponsored by the Pocono Mt. Association of
Realtors, the show brings local businesses together
with local homeowners.
Jim Thorpe will receive $500,000 from the
Pennsylvania Department of Community and
Economic Development to help pay for the cost of
constructing a new borough building. The amount
represents the largest grant possible under the
program.
Core People Resources has relocated its corporate headquarters to Access Office Technologies’
Business Center on Main Street in Stroudsburg.
The move will enhance CPR’s ability to provide
client support in all areas of its Web-based human
resource business.
Thirty local residents have been honored by
Mauch Chunk Trust Company as recipients of
Anna Marie Helbing Trust scholarship grants towards their pursuit of a nursing degree. This is the
17th consecutive year Mauch Chunk Trust Company has administered the scholarship grant.
Dansbury Depot opened Bleachers Sports Zone
in East Stroudsburg. The Zone features a dozen
42-inch High Definition televisions. Fans can
watch up to eight different sporting events at one
time, such as baseball, basketball, football, soccer,
golf, horse racing and more.
Monadnock Non-Wovens LLC announced its
new “Pilot to Production” program. The principal
clients would be product developers seeking characteristics or special properties in the fast growing
allergen barrier, anti-microbial or odor removal
applications often used in fabric, homeland security, medical devices and some consumer products.
The Dime Bank donated $15,000 to the HawleyLake Wallenpaupack Chamber of Commerce’s
building fund for the new Visitors Center on Route
6 overlooking the beachfront at Lake Wallenpaupack. The Hawley-Lake Wallenpaupack Chamber
of Commerce is halfway to its goal of $350,000.
The Board of Directors of Dimeco, Inc. recently
declared a dividend of $0.32 per share for the
second quarter of 2008. For the first two quarters
of 2008 the dividend increased 10.3% over that
of 2007, and dividends paid in 2007 represented
an increase of 11.2% over the previous year. The
Dime Bank is a wholly owned subsidiary of Dimeco.
East Stroudsburg Veterinary was recently honored as a graduates of the Small Business Institute
by MetroAction and the University of Scranton
Small Business Development Center (SBDC). The
program was an 8-week business training program
designed for local entrepreneurs, emphasizing four
key disciplines essential to building a successful
business.
The Gary in the Morning Internet radio show
will now air on World Internet Radio Network
(www.wirnonline.com), weekdays from 2 p.m. - 4
p.m. Gary has had more than 30 years terrestrial
radio experience. WIRN receives nearly 50 thousand stream hits a month.
Northampton Community College announced
plans for new career programs, available at both
the Tannersville and Bethlehem campuses including emergency services administration, sports
medicine, construction management, automation
control in biomanufacturing, aseptic processing
and a new online criminal justice program.
The Penn Kidder Area Council of the Carbon
County Chamber of Commerce received a $3000
grant to promote tourism in Carbon County, to go
towards the expense of producing and distributing
a pamphlet for the 2011 PA Fireman’s Association
Convention.
In marketing the northeastern PA region for business relocation, Penn’s Northeast revised its map
portfolio of 29 of the region’s business parks. Due
to continued growth of existing businesses and the
arrival of new businesses, the maps are updated at
least every 18 months.
MetroAction of Scranton helped Jeffrey Slocum of
Platinum Formals, located in Tyler Hill (Wayne
County), acquire a $25,000 small business loan.
Platinum Formals, a men’s formalwear establishment, will use the loan for an overall expansion of
the company.
A partnership of Sunoco, Pocono Raceway (Long
Pond), and the American Red Cross Southeastern Pennsylvania Chapter was formed to provide
funds to help people throughout southeastern
Pennsylvania recover from devastating disasters.
Pocono Raceway is also donating a portion of
the proceeds from ticket sales and merchandise
and providing other revenue-generating efforts to
benefit the Red Cross SEPA.
RGB Custom Home Builders has moved to
new quarters located off the Marshalls Creek Exit
(Exit 309) of Rt. 80. The company was founded in
1986.
Right Reason Technologies has added “Copyright, Fair Use, and the Classroom” to its training
offerings. The course is designed specifically for
educators, to simplify the concepts of fair use and
copyright law as it pertains to classroom use. Split Rock Resort & Golf Club (Lake Harmony)
will debut “H2Oooohh!,” a new $19-million
48,000-square-foot indoor water park, this fall.
The water park will be designed with a rainforest
theme and is enclosed with large skylights.
Tobyhanna Army Depot is now providing soldiers with training, troubleshooting and upgrades
for Handheld Interagency Identification Detection
Equipment (HIIDE) in Southwest Asia. HIIDEs
are portable devices that combine iris, fingerprint
and face biometrics to help determine an individual’s identity and used to identify Iraqi and Afghani
citizens to distinguish friend from foe.
Officials gathered recently to present a check
for $120,000 in loan funds to Steve Somers, President, Vigon International, Inc. (East
Stroudsburg), for the purchase of machinery and
equipment. The loan referral was made to NEPA
Alliance by the Pocono Mountains Economic
Development Corporation.
The Wayne County Chamber of Commerce has
been awarded a $3,000 grant to upgrade technology in the Community and Board Rooms at the
Visitor Center, used for meetings and training
sessions. Over 500 meetings are held for area nonprofit and business organizations at the facility
annually.
The U.S. Senate Appropriations Committee has
approved funding for $100,000 for Wayne Memorial Hospital to support the hospital’s infrastructure refurbishment initiative to include the replacement of several core systems. The bill awaits
action on the Senate floor and must be approved
by the House of Representatives and the President
of the United States before funding is final.
Y-Stress (Pocono Summit) was recently honored
as a graduate of the Small Business Institute by
MetroAction and the University of Scranton Small
Business Development Center (SBDC). The program was an 8-week business training program for
local entrepreneurs, emphasizing four key disciplines essential to building a successful business.
Please send all press releases for
consideration to [email protected]
25
CALENDAR
FOCUSOF
LIST
EVENTS
Print Media
Name
Eastern Poconos Community News
Address
511 Lenox St
Stroudsburg, PA 18360
Phone Number
Web Site
Contact
Description
(570) 421-3000
www.poconorecord.com
Wayne Witkowski
Weekly
newspaper
Journal Newspapers
211 Main St.
White Haven PA 18661
(570) 443-8321
www.pocononewspapers.com
Seth Isenberg
Various:
Journal of Pocono
Plateau; Journal
Herald; Journal
Valley View;
Journal Mountaintop; News of the
Poconos; Journal
of Pocono Penn
Forest
Lehighton Times News
594 Blakeslee Blvd.
Lehighton PA 18325
(610) 377-2051
www.tnonline.com
Bob Urban
Daily newspaper
News Eagle
307 Main Ave.
Hawley PA 18428
(570) 226-4547
www.neagle.com
Glenn Khoury
Publishes
Wednesdays and
Saturdays
Pike County Courier
303 West Hartford
Milford PA18337
(570) 296-0700
www.strausnews.com
David Hulse
Weekly
newspaper
Pike County Dispatch
105 West Catherine Street
Milford PA 18337
(570) 296-6641
www.pikedispatch.com
Christopher Jones
Weekly
newspaper
Seven Bridge Road,
RR #5 Box 5198
East Stroudsburg, PA 18301
(570) 421-0100
www.pbjonline.com
Marynell Strunk
Monthly business
journal
Pocono Record
511 Lenox St
Stroudsburg, PA 18360
(570) 421-3000
www.poconorecord.com
Bill Watson
Daily
newspaper
Tri-State Observer
601 W. Hartford St. #99 Milford PA 18337
(570) 828-1212
www.tristateobserver.com
Ben Proctor
Weekly
newspaper
Wayne Independent
220 8th Street
Honesdale PA18431
(570) 253-3055
www.wayneindependent.com
Steve Fountain
Weekly
newspaper
Weekly Almanac
3202 Lake Ariel Highway
Honesdale PA 18431
(570) 253-9270
www.weeklyalmanac.com
Mary Baldwin
Weekly
newspaper
Photo provided by U.S Army
Disclaimer: If your organization is located within Carbon, Monroe, Pike and Wayne in northeastern Pennsylvania and was not included in the listing, please contact Pocono Business Journal so we can ensure it is included in future editions of this focus list.
TAD Maintenance Winners Several Tobyhanna Army Depot (TAD) employees earned
the 2008 Army Chief of Staff
Maintenance Excellence
Award for Depot Maintenance.
From left: Michael Rusinko,
Cindy Evans, Col. Ron
Alberto, Suzanne Rudat and
Ed Farrell, who represented
TAD at the 2008 Combined
Logistics Excellence Awards
ceremony
VISIT US ONLINE
www.pbjonline.com
Emerging Businesses
Coming in December
Do you know of a unique new
business that got its start this year?
In December, we will look back at
some of the most promising and
exciting new startups for 2008.
To share a suggestion, please email
[email protected].
26
CALENDAR OF EVENTS
August 1
Application deadline, 2008 Pocono Builders Association
awards, Pocono Builders Assn. $150 first entry for PBA
members, $60 each additional member. Call (570) 4219009 for more information.
BNI Shawnee-on-Delaware, 7:00 a.m. – 8:30 a.m., Inn at
Shawnee, River Road, Shawnee-on-Delaware. Call (570)
420-8656 or email [email protected] for more information.
August 4
Brown Bag Monday, Carbon County Chamber of Commerce, 12:00 Noon. Informal lunch with CCCC management at CCCC Office. Reservations are required. Call
(610) 379-5000 for more information.
August 4 and 5
OSHA Construction Safety, Monroe Career & Technical
Institute, 9:00 a.m. – 2:00 p.m. Cost: $385, includes
continental breakfast/lunch. Provides knowledge of
OSHA standards, policies, and procedures for the construction industry and includes OSHA multi-site employer
rules, focused inspection procedure and safety regulations. Call (570) 629-2001 x1125 for more information.
August
skills and expand problem-solving and decision-making
abilities. Call (570) 941-7582 for more information.
August 9, 10
Festival of Wood, Pike County Builders Association, in
cooperation with the USDA Forest Service. Held at Grey
Towers, Milford. This venue could serve as a mini home
show and provide exposure to more customers. Event has
in the past attracted more than 3,000 visitors. Vendors
must work with wood products and provide an interactive
display. Call PCBA at (570) 296-5589 for more information.
August 11
Business Card Exchange, Greater Pocono Chamber of
Commerce, 5:00 p.m. – 7:00 p.m. Four Seasons ResAugust 5
taurant & Diner, Marshalls Creek. Cost: $10 Chamber
Conflict Resolution Strategies, Northampton Community
members in advance; $20 non-members in advance; $15
College, Bethlehem site, 8:00 a.m. - 4:30 p.m. Cost: $210.
Chamber members at the door; $25 non-members at the
Workshop covers conflict analysis and the strategies used
door. Call (570) 421-4433 for more information and reserto handle it. Call (610) 861-5590 for more information.
vations.
August 5 and 6
Electrical Troubleshooting Workshop for Non-Electricians, Northampton Community College, Lehigh Valley
Industrial Park Campus. 8:30 a.m. - 4:30 p.m. Cost: $395,
includes textbook and lunch. Includes basic concepts and
troubleshooting of relays, contacts, motors and motor
starters. Call (610) 861-5080 for more information.
August 6
BNI Milford, 7:00 a.m., Mount Haven Resort, 123 Log
Tavern Rd., Milford. Call Carl Pallini at (570) 296-7176
for more information.
August 11 –14
OSHA Construction Safety, Monroe Career & Technical Institute, 9:00 a.m. - 4:30 p.m. Cost: $980, includes
continental breakfast/lunch. Provides general / detailed
(10/30 hr.) knowledge of OSHA standards, policies, and
procedures for the construction industry. Topics covered
include the OSHA multi-site employer rules, focused inspection procedure and safety regulations such as excavation and trenching, fall protection, and electrical safety. Call (570) 629-2001 x1125 for more information.
August 11-15
Convergence Boot Camp, Northampton Community ColSmall Business Resource Clinic, Greater Scranton
lege, Bethlehem site, Monday-Thursday 9:00 a.m. - 5:00
Chamber of Commerce, 9:00 a.m. – 11:00 a.m. Cost: free.
p.m.; Friday 9:00 a.m. - 3:00 p.m. Cost: $1675, includes
Includes small business loans, small business grants, and
text. Provides core knowledge and skills to sell, install
required documents. Call (570) 342-7711 for more inforand maintain Voice over Internet Protocol (VoIP) products
mation or visit www.metroaction.org.
from leading manufacturers and suppliers. Call (610) 8614550 for more information.
RN/LPN Reactivation & Review Courses Information
Session, Northampton Community College, Bethlehem
August 12
site. 6:00 p.m. Cost: Free. Mandatory information session
The 6S System/Workplace Organization & Standardizafor LPNs and RNs interested in enrolling in the Reactivation, Monroe Career & Technical Institute, 8:00 a.m. –
tion and Review courses for the spring semester. Courses
4:00 p.m. Cost: $225. Interactive workshop shows how
begin August 25. Call (610) 332-6585 for more informaan unorganized, dirty and unsafe environment hampers
tion.
production, drops efficiency rates, reduces product quality
and causes worker injuries. Call (570) 629-2001 x1125 for
August 7
more information.
BNI Bartonsville, 7:00 a.m. – 8:30 a.m., Howard Johnson’s, Route 611, Bartonsville. Call Jim Connor at (570)
Managing the Performance of Others, Northampton
237-5869 for more information.
Community College, Bethlehem site. 8 a.m. - 4:30 p.m.
Cost: $315. Enables participants to manage others in the
LeTip of Stroudsburg, 7:01 a.m. - 8:31 a.m., JR’s, Green
effective accomplishment of work. Call (610) 861-5590
Tree Drive, East Stroudsburg. Call (570) 588-4113 for
more information.
August 8
Fire Safety And Fire Extinguisher Use, Monroe Career
& Technical Institute, 9:00 a.m. – 11:00 a.m. Cost: $85.
Meets the annual OSHA training requirements for employees who are expected to use portable fire extinguishers in the workplace. Call (570) 629-2001 x1125 for more
information.
Critical Thinking – An Approach to Problem Solving,
University of Scranton, 9:00 a.m. – 1:00 p.m. Cost: $95
(includes materials, lunch). Workshop is for business
owners and professionals to help hone critical thinking
Women in Business, Greater Pocono Chamber of Commerce, 12:00 noon. Cost: $13 Chamber members in
advance, $16 non-members and walk-ins. Held at Chateau
Resort & Conference Center, Tannersville. Call (570) 4214433 for more information.
August 12, 14 and 19
This Business Writing I Workshop, MetroAction and
the Greater Scranton Chamber of Commerce, 9:00 a.m.
- 12:00 noon, held at the Greater Scranton Chamber of
Commerce. Covers the writing of letters, emails and
reports, teaching skills and tools needed to become an
effective and professional writer. Cost: $299. Call (570)
August 12 and 19
Advertising Graphics, University of Scranton College of
Graduate Education and Continuing Education’s Center
for Professional Training and Development, 9:00 a.m.
to 4:00 p.m. Cost: $270. Tailored to small businesses;
covers ways advertising for newspapers, magazines and
the Web. Call (570) 941-7582 or visit www.scranton.edu/
cptd for more information.
August 13
Working with Teams, Northampton Community College, 8:00 a.m. - 4:30 p.m. Cost: $315, Bethlehem site.
Teaches effective team leadership and being productive
team members. Call (610) 861-5590 for more information.
August 14
more information.
Valuing People’s Differences, Northampton Community
College, Bethlehem site, 8:00 a.m. - 4:30 p.m. Cost:
$210. Workshop covers the benefits and importance of
valuing all people in the work environment. Call (610)
August 15
Monthly Breakfast, Greater Pocono Chamber of Commerce, 7:30 a.m. Cost in advance: $10 Chamber members, $14 non-members. At the door: $12 Chamber
members, $18 non-members. Held at Pocono Inne Town
(formerly Best Western Pocono Inn), Stroudsburg.
Sponsored by First National Community Bank, special
program by Sherman Theater. Call (570) 421-4433 for
more information.
August 18
Microsoft PowerPoint Seminar, Northampton Community College, Bethlehem site, 8:30 a.m. - 4:30 p.m. Cost:
$99 (includes text). Seminar covers how to deliver a presentation, add special effects, create Web presentations.
Call (610) 861-4550 for more information.
August 19
Doing Business with the Commonwealth, Hawley
Chamber of Commerce, 1:00 p.m. – 4:00 p.n. How to
pursue contract opportunities with the Commonwealth of
Pennsylvania. Cost: free. Call (570) 342-7711 for more
information or visit www.metroaction.org.
Next Level Leadership: 7 Fatal Mistakes Business
Owners Make, 4:00 p.m. – 5:15 p.m., eSeminar on The
Alternative Board/Achieve Business Solutions. Covers
techniques to avoid the traps and fatal mistakes, helping businesses to attain a competitive edge.Cost: free for
TABBoard members, AchieveNextLevel online community, and first-time eSeminar attendees. Call (973)
August 20
see AUGUST page 27
27
CALENDAR OF EVENTS
AUGUST... cont. from page 26
Commercial Boiler Installation and Inspection, 8:00 a.m.
- 4:30 p.m., Mahoning Valley Ambulance Corp, Lehighton, hosted by Carbon Builders Association. Cost: $40,
includes instruction manual, light breakfast and lunch.
Registration deadline is 8/10. Call (610) 379-1099 for
more information.
August 21
more information.
August 22
Excavation and Trenching, Competent Person Training,
Monroe Career & Technical Institute, 8:00 a.m. -12:00
noon. Cost: $155. General requirements, characterization
of soils, sloping, benching, marking and shoring requirements. Call (570) 629-2001 x1125 for more information.
The First Step: Starting a Business Overview, University of Scranton Small Business Development Center.
10:00 a.m. - 12:00 p.m. Cost: $10. Covers registrations,
licenses, business structures, taxation, assessing the costs
of starting a business, financing, and business plans. Call
The Second Step: Developing Your Business Plan, University of Scranton Small Business Development Center,
2:00 p.m. - 4:00 p.m. Cost: $10. Covers business plans in
depth, financial projections, bank expectations, financing
basics, and financing resources. Call (570) 941-7588 for
more information.
August 25
Application Deadline, John J. Luciani Regionalism
versity of Scranton Small Business Development Center,
co-sponsored by and held at East Stroudsburg University
Center for Research & Economic Development, 10:30
a.m. - 12:30 p.m. Cost: $10. Call Brad Klein at (570)
Award, NEPA Alliance. The project must be regional in
nature; related to health services, education, transportation, community development, etc. Recipient announced
at NEPA’s annual dinner on Thursday, September 25 at
the Best Western East Mountain Inn, Wilkes-Barre. Call
Suzanne Slussar at NEPA Alliance at (570) 655-5581 for
more information.
NAHB’s Fall Protection Training, 2:30 p.m. - 6:30
p.m., Carbon Career & Technical Institute, Jim Thorpe.
Hosted by Carbon Builders Association. Cost: free.
Based on OSHA content; particularly geared for builders, roofers, trade contractors, supervisors and workers.
Registration deadline is 8/20. Call (610) 379-1099 for
more information.
Deadline, Table Top Mini Expo, Pike County Builders
Association. Vendor spots are open. Event will be held on
September 9 at Ehrhardt’s Waterfront, Hawley, 6:00 p.m.
– 9:00 p.m. Call (570) 296-5589 for more information.
Event costs $75 for members, $100 for non-members.
August 28
Applied Foodservice Sanitation, 9:00 a.m. – 11 a.m.,
Thursdays, Lehigh Carbon Community College (Carbon
site). Call (610) 799-1853 for more information.
more information.
Food Preparation Fundamentals I, Carbon County Technical Institute, 3:00 p.m. – 9:00 p.m., Mondays. Call (610)
Introduction to the Hospitality Industry, Lehigh Carbon
Community College (Carbon site), 6:00 p.m. – 9:00 p.m.,
Wednesdays. Call (610) 799-1853for more information.
August 26
Lean for Office and Business Processes, Monroe Career
& Technical Institute, 8:00 a.m. - 4:00 p.m. Cost: $225,
includes continental breakfast/lunch. Workshop illustrates
Lean Office principles in order processing and customer
quoting functions of a simulated company. Call (570) 6292001 x1125 for more information.
August 27
The Second Step: Developing Your Business Plan, Uni-
August 29
BNI Shawnee-on-Delaware, 7:00 a.m. – 8:30 a.m.,
Inn at Shawnee, River Road, Shawnee-on-Delaware.
Call (570) 420-8656 or email [email protected] for more
information.
August 30
Deadline, B2B fundraiser for Penn Kidder Area Council
of the Carbon County Chamber of Commerce. Funds
will be used produce and distribute a pamphlet for the
2011 PA Fireman’s Association held in Carbon. Call
Maureen Kennedy at (570) 814-3433 for more information.
SHRM Learning System Course, University of Scranton,
9 a.m. – 3 p.m. Provides overview of key areas in human
resource management. Materials include six modules
that correspond to the six functional areas, responsibilities, and associated knowledge as defined by the Human
Resource Certification Institute (HRCI). Cost: $1,500/
SHRM members, $1,650/non-members (materials included). Call (570) 941-7582 for more information.
please
recycle
this
paper
Coming Next Month ... September 2008
POCONO
Women in Business Issue
www.pbjonline.com
• Second Annual Women in Business List: Top 10 Women in Business in the Poconos
• Man’s View of the Glass Ceiling: Another perspective on workplace and gender
• Non-Traditionalists: Outstanding women in unique careers
• Wage Equity: 81 cents to every dollar; how to close the gap?
• Professional Profile: Woman-owned, multigenerational St. Clair Graphics in Honesdale
www.pbjonline.com
28
PBJ REGISTER
BANKRUPTCIES
Pike County
1600 Pennsylvania Avenue, LLC (1036 Pennsylvania
Avenue), Matamoras, Chapter 11, bankruptcy filed
6/17/08
Deeds
Carbon County
East Penn Township
Sunrise Terrace Inc. to Gaston Realty Inc, $415,000
Kidder Township North
Blue Ridge Real Estate Company to Bruce Thall,
$340,000
Kidder Township South
Lori Harrison to Arthur Smith, $300,000
Jeffrey Petrillo to Kathleen Petrillo, $375,000
Diane Babb to Roxanne Kiely, $537,500
Thomas P Carney Inc.to Michael Delzingaro,
$331,000
John Laylor Joyce to Dun Lookin Properties Inc,
$800,000
Monroe County
Barrett Township
Vivien Groody to Alan Schechter and Lisa Silbret,
$300,000
Buck Hill Luxury Homes LP to Susan and Henry
Kennedy, $489,000
Chestnuthill Township
Robert and Rebecca Potts to Jason and Lori Carr,
$515,000
John and Barbara Kelly to John and Anne Marie
Blackwell, $425,000
Donald and Victoria Syracuse to Gregory and Diane
Gill, $550,000
Coolbaugh Township
Michael and Eileen Normile to Charles and Santa
Kraft, $411,905
Richard and Eileen Baty to Walter and Deirdre
Peake, $387,500
Sumner Building LLC to Tameka Johnson, $309,995
Marlowe Clark to William and Nancy Matusz,
$446,500
Delaware Water Gap Borough
Gregory McDonald to Dmitri and Indrani Snytkine,
$550,000
Eldred Township
Anthony Frola and June Engravalle to William
Krieger, $340,000
Richard and Maribeth Kuehner to Michael and Holly
Orth, $388,000
Hamilton Township
Michael and Mary Claire DeSanto to Inlet Holdings
LLC, $350,000
David and Ilana Doron to Bernardo and Esther
Cantens, $515,000
Anthony and Dianne Sosnowski to Joseph and Deborah Koch, $340,000
Jackson Township
LTS Development LLC to Glen and Bernardita
Olsen, $448,800
Middle Smithfield Township
Toll PA IV LP to Kevin and Lenore Vandergriend,
$318,609
Abel and Anneryz to Giovanni Monteforte, $335,000
Mount Pocono Borough
S&S Home Builders Inc. to Scott Dean, $310,000
Paradise Township
Sean Connolly and Frederick Youngman to William
Hoover, $410,000
Polk Township
Michael and Stacey Cammenga to Mark and Kerry
Murmello, $320,000
Price Township
LTS Development LLC to Thomas and Rochelle
Ball, $344,300
Ross Township
Brian Blickensderfer to Mitchell and Krista Brown,
$334,000
Robert and Julie Lavook to Andrew and Lisa Drapak,
$342,500
Smithfield Township
RGB Homes LLC to J Michael Klutch, $450,000
ABD Smithfield Inc.to Samia Bouleghlem, $423,500
Layton James Zimmerman and Judy Kintner to
Richard and Marie Strunk, $375,000
William and Nancy Johnson Real Estate partnership
to Kenbar Investment Group, $875,000
Stroud Township
James and Shirley Halterman to James and Doris
Honochick, $854,000
Countrywide Home Loans to Praedium Partners
LLC, $335,000
Anthony and Theresa Farda to Joseph and Vicki
Heitczman, $370,000
Edward and Patricia Klause to TL Realty Corpora-
tion, $600,000
NVR Inc/Ryan Homes to Alexander and Oksana
Kuznetsov, $309,990
Joe and Heather Haynes to Sirva Relocation Credit
LLC, $350,000
Sirva Relocation Credit LLC to Michael and Jolita
Burnett, $350,000
Emanuel Vito to Fitzmaurice Community Services,
$525,000
Texas Township
Joseph Scarfalloto to Indian Orchard Hollings Company, $1,750,000
Robert Stovall to Lake Irving Group, $825,000
Keith and Sylvia Bernard, MERS/GMAC Mortgage,
$302,000
Kenbar Investment Group, First National Community Bank, $875,000
Mortgages
Carbon County
Tobyhanna Township
Alan and Elizabeth Constance to Anthony Murphy,
$465,000
William and Rita Villano to Nicholas Falcone,
$370,000
Steve and Laurie Rosard to Albert and Barbara Lutz,
$825,000
East Penn Township
Christopher Pekurny, MERS, $395,038
Dingman Township
Michael and Colleen Mannix to Christopher and
Trinna Kendl, $345,000
Patricia Greening to Joseph Biondo, $490,000
Michael and Mary Husted to Aileen Sullivan Kolvenbach, $325,000
Claire Hunt to Frank Kayel and Ivy Rosovsky,
$354,000
Nesquehoning Borough
Maple Shade Meadows LP, M&T Realty Capital,
$6,010,100
Stroud Township
James and Davis Honochick, Team Capital Bank,
$768,600
James and Davis Honochick, Team Capital Bank,
$768,600
Rajkumar and Suman Katara, ESSA Bank, $813,750
Joseph and Vicki Heitczman, MERS/GMAC Mortgage, $323,100
TL Realty, Community Bank and Trust, $480,000
LTS Development, First National Community Bank,
$336,000
LTS Development, First National Community Bank,
$340,000
Michael and Jolita Burnett, MERS/Quicken Loans,
$315,000
Lakewood Retreat LLC/Salisbury House Inc, National Penn Bank, $1,541,250
Douglas Glasier, Pocono Community Bank,
$340,000
Pike County
Lackawaxen Township
Robert and Joann Bello to Steven DeSousa,
$325,000
Roy and Maria Reeves to Matthew and Kristen
Pepin, $370,000
Christos and Ellen Vasou to John and Diane Bottjer,
$312,450
Gary and Margaret McKeon to Michael and Kelly
Jackson, $625,000
Matamoras Borough
Richard and Teresa Grenier to J&K G103 LLC,
$320,000
Milford Township
Builders Capital LLC to Donald Quick, $335,000
Joseph Biondo to Center Developmental Disabilities
of PC Ltd., $2,037,500
Joseph Biondo to Konstantinos Ferousis, $2,300,000
Ronald Parker to Ian Domowitz and Marguerite
Morton, $1,500,000
Palmyra Township
Christian and Gwendolyn Mills to Thomas and
Michele Quindlen, $1,050,000
Clayton Minter III to Kevin and Maria Coutts,
$399,000
Eugene and Christine Hunt to Blanche and John
Grube, $595,000
Craig and Keith Reed to James Logatto and David
Kim, $415,000
Ulrich Taglieber to Davis Lakefront Properties,
$539,000
Kent and Emily Hoffman to Michelle and John Lee,
$330,900
Kevin and Maria Coutts to Mathew DeCristan,
$385,000
John and Barbara Topp to Ronald and Diane Thiboutot, $860,000
Westfall Township
Young S Hazen to KLDH Convenience LLC,
$322,135
Wayne County
Berlin Township
Barry and Elizabeth Kmieczak to Markus and Esther
Meyenhofer, $345,000
Denis Clinton, Sr. to Jones Partners, $1,000,000
Cherry Ridge Township
Richard and Kathleen Valentino to Matthew and
Kristi Downey, $370,000
Damascus Township
Mountain View Hardwoods Inc. to James and Joanne
Muir, $450,000
Roy Rolston Sr. to Steven and Paige Pinto, $340,000
Dreher Township
David and Laurie Hazzard to Salvator and Lisa
Migliore, $600,000
Hawley Borough
Lackawaxen Honesdale Shippers Association to
Stourbridge Railroad Company, $475,000
Honesdale Borough
Beth Stephens to Martin and Susan Rollison,
$506,988
Palmyra Township
Paupack Township
Liveria Ross to Lauren Anderson, $599,000
Thomas and Johanna McGourty to Andrew and Jane
Bastian, $800,000
Kenneth Sullivan to Ahmet and Fatma Cebenoyan,
$300,000
Salem Township
Austin Scherrer to Michael nelson and Gayle Nuss,
$340,000
Franklin Township
Anthony Taibi, East Penn Bank, $454,840
Kidder Township South
Roxanne Kiely, MERS, $400,000
William Kingsbury, PNC Mortgage LLC, $360,000
Penn Forest Township
Thomas Zavitsanos, Police & Fire Federal Credit
Union, $415,000
Kenneth Boltman, MERS, $320,000
Kevin Mcgrath, Ing Bank, $405,000
Robert Epps, MERS, $318,781
Towamensing Township
Lori Boyko, First National Bank of Palmerton,
$320,000
Monroe County
Barrett Township
Mountainhome Village Center/Jerome and Michael
Lewis, Citizens Bank, $555,000
Chestnuthill Township
Superior Custom Homes Inc., Landmark Community
Bank, $817,000
Jason and Lori Carr, Bank of America, $400,000
Northwestern Human Services of PA Inc., Fox Chase
Bank, $2,500,000
John and Ann Marie Blackwell, MERS/Weichert
Financial Services, $382,500
Running Lane LLC, First National Bank of Palmerton, $800,000
Coolbaugh Township
Eric and Lisa Davis, JP Morgan Chase Bank,
$336,000
Charles and Santa Kraft, MERS/GMAC Mortgage,
$329,524
John and June Centonze, Wells Fargo Bank,
$300,240
John and June Centonze, Housing and Urban Development, $300,240
Jane Francis, World Alliance Financial Corporation,
$300,240
Jane Francis, Housing and Urban Development,
$300,240
Delaware Water Gap Borough
Dmitri and Indrani Snytkine, Penn Security Bank,
$350,000
East Stroudsburg Borough
Hussain Malik, Pocono Community Bank,
$1,100,000
Eldred Township
Michael and Holly Orth, MERS/Lafayette Ambassador Bank, $368,600
Hamilton Township
Robert Furino and Frank Hess, First National Bank
of Palmerton, $350,000
Samuel Baurkot, Lafayette Ambassador Bank,
$1,090,000
Bernardo and Esther Cantens, Bank of America,
$360,500
Jackson Township
Glen and Bernardita Olsen, HSBC Mortgage,
$403,900
Middle Smithfield Township
Karen and John Gannon, MERS/Homebridge Mortgage, $408,000
Peter Ahnert, First National Community Bank,
$9,400,000
Emily, Abigail, Robert and Peter Ahnert, First National Community Bank, $5,700,000
Emily, Abigail, Robert and Peter Ahnert, First National Community Bank, $2,400,000
HRP Corporation, Textron Financial Corporation,
$20,773,170
John and Manuela Tufano, Suntrust Mortgage,
$324,000
Judson and Maureen Krinsky, Wayne Bank,
$300,000
Howard and Lori Rudolph, Wells Fargo Bank,
$323,700
BAC Properties LLC, Dime Bank, $350,000
Pocono Township
Kaushik and Sunnu Desai, Wayne Bank, $1,017,000
Minto Soares, Wells Fargo Bank, $337,000
Smithfield Township
Mitchell Klutch, RGB Homes LLC, $400,000
Samia Bouleghlem, Bank of America, $402,325
Richard and Marie Strunk, Pocono Community
Bank, $300,000
Tobyhanna Township
Anthony Murphy, Fifth Third Mortgage Company,
$350,000
Haines and Kibblehouse Inc., First National Bank of
Chester County, $1,240,000
Richard and Nancy Schmidt, Beneficial Bank,
$516,000
Pike County
Delaware Township
Gregory and Patricia Lutfy, Citizen’s Bank of PA,
$597,000
Dingman Township
Curtis and Laurie Cancel, MERS/Equity Now Inc,
$300,000
Christopher and Jennifer Lessard, MERS/International Mortgage Corporation, $456,090
Christopher and Trinna Kendl, Navy Federal Credit
Union, $334,649
Louis and Nancy Bellini, TD Banknorth, $350,000
Greene Township
William Obert, Dime Bank, $382,500
Lackawaxen Township
Wallace Homes Inc, Sussex Bank, $300,000
Wallace Homes Inc, Sussex Bank, $300,000
Charles and Kerri Ann Lockwood, Dime Bank,
$306,000
Michael and Kelly Jackson, Wells Fargo Bank,
$417,000
Lehman Township
Carolyn Anderton, World Alliance Financial Corporation, $342,000
Carolyn Anderton, Housing and Urban Development, $342,000
Matamoras Borough
David and Sharon Krouse, MERS/GMAC Mortgage,
$303,738
Milford Township
Architectural Iron Company, Wayne Bank, $435,000
Center Developmental Disabilities of PC Ltd, Wayne
Bank, $1,500,000
Vannatta Realty and Builders, Sussex Bank,
$360,000
Ian Domowitz and Marguerite Morton, Astoria
Federal Mortgage Corporation, $500,000
Palmyra Township
Thomas and Michele Quindlen, Wayne Bank,
$782,400
Kevin and Maria Coutts, Dime Bank, $300,000
Blanche and John Grube, Penn Security Bank and
Trust Company, $535,500
Kenneth George, Penn Business Credit, $400,000
Mathew DeCristan, MERS/Flagstar Bank FSB,
$306,450
Ronald and Diane Thiboutot, MERS/First Horizon
Home Loans, $417,000
Pocono Mountains Vacation Bureau, Dime Bank,
$830,000
George and Janet Cabel, $1,600,500
Wayne County
Berlin Township
John and Theresa Niles, Dime Bank, $300,000
Thomas and Karen Gannon, Honesdale National
Bank, $600,000
Kymac LLC, Dime Bank, $750,000
RRSC Inc, Dime Bank, $750,000
Clinton Township
Frederick and Patricia Eck, Honesdale National
Bank, $370,000
Damascus Township
Richard Freda, Peter Buck, $1,034,388
Thomas and Susan Corso, Dime Bank, $375,000
Thomas and Susan Corso, Dime Bank, $375,000
James and Joanne Muir, Dime Bank, $360,000
Dreher Township
Salvator, Lisa and Christopher Migliore, Dime Bank,
$520,000
Salvator, Lisa and Christopher Migliore, Dime Bank,
$520,000
29
PBJ REGISTER
Hawley Borough
Steven and Linda Polifrone, Banco Popular North
America, $330,000
Honesdale Borough
David Rickert, Dime Bank, $850,000
Mount Pleasant Township
Manufacturing Technology Enterprises Inc, Community Bank and Trust Company, $850,000
Palmyra Township
Frederick Toy, MERS, $338,000
Donald and Diane Batson, Wayne Bank, $335,000
Paupack Township
Carl and Susan Terzer, Wells Fargo Bank, $417,000
Theodore Lambrinos, Stonebridge Bank, $417,000
Andrew and Jane Bastian, Wells Fargo Bank,
$640,000
Salem Township
John T Howe Inc., Honesdale National Bank,
$2,800,000
John T Howe Inc., Honesdale National Bank,
$750,000
Texas Township
Frederick Toy, MERS, $338,000
Lake Irving Group, Dime Bank, $850,000
New Corporations /
Fictitious Names
Carbon County
2008 River Walck Saloon, LLC, restaurant/food,
liquor and alcohol service, 318 Beechay Lane,
Palmerton
Almost Irish Pub, bar/restaurant, 315 Lehigh Avenue,
Palmerton, Three Fat Cats, LLC
Blue Mountain Vascular Institute, medical office,
179 Delaware Avenue, Palmerton, Berks Vascular
Institute, PC
Chimaera Associates, LLC, investments, 133 Yellow
Run Road, Jim Thorpe
Down Under Nail Spa, nail technologies, manicures/
pedicures, 347 W Alley North, Lehighton, Susan J
Crostley
Gaston Realty, Inc, real estate, 966 Summer Mountain Road, Lehighton
J Galvin & Associates, Inc, rental properties, 28
Packer Drive, Weatherly
Lehighton Family Medicine, LLC, practice of medicine and surgery, 525 Iron Street Suite B, Lehighton
Poconos VIP Travel, transporting passengers, 55
Talbot Lane, Albrightsville, Angel Rosado
Salamone Associates, Inc., investments, 133 Yellow
Run Road, Jim Thorpe
SKYLeigh Military & Civilian Supply, internet
marketing-selling supplies to military and civilians,
20 Pocahontas Lane, Albrightsville, Leigh Prisinzano
The Web Network, internet consulting and web
design services, 210 East Fell Street, Summit Hill,
Janell Wuest
Wingztees, vendor, t-shirts with airplane prints, 971
Dinkey Road, Lehighton, John J. and Phoebe Zissa
Monroe County
302 E Brown Street Corporation, real estate, 302 E
Brown Street, East Stroudsburg
940 Dollar, sale of merchandise for a dollar or more,
601 Route 940 Space 4, Mount Pocono, Lisa Jarick
Abacus Business Solutions, LLC, 104 Black Oak
Drive, Tannersville
Absolute Resource Solutions, LLC, insurance producer, 3429 Penn Estates, East Stroudsburg
Accurate Waste Disposal, septic and waste disposal,
12 Alinda Lane, Stroudsburg, Byrne Land Corporation
Agris Investments, LLC, RR 5 Box 5104A, Stroudsburg
All About Roofs, new roof & repair, RR 21/Box
6324, East Stroudsburg, Edward Walsh
Americorp Custom Homes, residential home builder,
Route 611 & Cherry Lane Road DePue Plaza, 2nd
Floor, Tannersville, Americorp Builders, Inc.
APM Management Consultants Inc., real estate, 5251
Milford Road, East Stroudsburg
Apocalypse Inc, general investments, 4806-B Belgravia Drive, Tobyhanna
Artek Trading, trade agent services, wholesale
research, 64 Colonial Court, Stroudsburg, Arthur
Wojcik
Aspire Counseling and Consulting, LLC, professional cleaning, 616 Penn Estates, East Stroudsburg
B&B Landscape, landscape construction, 416 Iroquois Loop, Canadensis, Robert Szpara
Barnhollow Collectibles, sale of collectibles, 873
Resica Falls Road, East Stroudsburg, Jeanine
Lamothe
Better Homes and Gardens Real Estate / Wilkins &
Associates, real estate brokerage, 304 Park Avenue,
Stroudsburg, Wilkins & Associates Real Estate, Inc
Beverage Technical Services Consulting & Design
Inc, consulting, 136 Blue Mountain Lake, East
Stroudsburg
Bob Colin Service, commercial kitchen equipment,
3295 Emerald Boulevard, Long Pond, Robert V
Colin
Brian Williams
Browntrout Partners LLC, real estate investment,
304 Park Avenue, Stroudsburg
B’s Performance LLC, mechanics garage, 4010
Memorial Blvd, Tobyhanna
Carol’s Creative Organizing, organizing and de-clut-
tering, RR 1 Box 1220, Cresco, Carol A VanSeiver
Celebrity Authentics, sale of collectibles, 873 Resica
Falls Road, East Stroudsburg, Gridiron Authentics,
Jeanine T and Joe D Lamothe
Chi-Ann Enterprises , online sales of consumer
goods, 216 Winchester Dr, Tobyhanna, Christi-Ann
Pierantoni
China III, restaurant, 7 Mountainhome Village,
Cresco, Xiao Ya Ren
Chop Shop Barbers Salon, hair cutting, 125 Lake
Valhalla Drive, East Stroudsburg, Derrick C Sampson
Christopher Pipiliangas DBA CP Construction,
residential remodeling and construction, RR 3 Box
3270, Cresco, Christopher Pipiliangas
Creation on Location Photography, photography,
751 Blue Mountain Lake, East Stroudsburg, Maria
Marchiano
Curb Appeal Construction, home improvement/landscape, 115 Barren Road, East Stroudsburg, Zachary
Kuntz
Dino’s STB Chili Company, LLC, wholesale food
sales, 6-19 Rocky Mountain Drive North, Effort,
Dizzy Dottie, LLC, night club and bottle club, 109
North 7th Street, Stroudsburg
East Stroudsburg Bucks, travel baseball team, 153
Lake of Pines, East Stroudsburg, Frank Raffa and
Eastern Contractor Services, LLC, construction management, 1023 Indian Mountain Lake, Albrightsville
Eastern Garage Doors LLC, contractor garage door
installation, 1023 Indian Mountain Lane, Albrightsville
Eastern Spray Foam LLC, contractor - insulation installation, 1023 Indian Mountain Lane, Albrightsville
EIC Waterproofing, LLC, contractor waterproofing,
1023 Indian Mountain Lake, Albrightsville
Esimply LLC, Internet retail, 1812 W Main St,
Stroudsburg
Family Therapeutic Services, Inc, therapy, 802 Monroe Street, Stroudsburg
Ferret & Spaniel, judgment recovery, RR 2 BOX
2382, Saylorsburg, Howard Himes
Fifth Street Management, LP, 152 Brian Lane, Effort
Four Seasons Insulation, LLC, contractor insulation,
1023 Indian Mountain Lake, Albrightsville
Four Star Publishing, publishing, 335 Lakeshore
Drive, Sciota, Barbara Gogal
Garcia Brothers Corporation, restaurant, 3 Leslie
Drive, Brodheadsville
Genesis & Associates Real Estate, LLC, real estate,
117 Bridle Road, Stroudsburg
Golden Dreams Beauty Salon & Supplies LLC, 3258
Penn Estates, East Stroudsburg
Grand Pocono Cinema, theater, 88 South Courtland
Street, East Stroudsburg, Luifel Inc.
Grapevine Homes LLC, residential home builder,
Shawnee Square, Suite 111, Shawnee on Delaware
Greenstar Technology Group, geothermal heating
and cooling sales, 14 Highpoint Drive, Saylorsburg,
Millennium Marketing Corporation
H & K Enterprise, tax prep and bookkeeping
services, Route 940 Blakeslee Square Unit 5 & 6,
Blakeslee, Kirk D Myra and Heather M Wierzbowski
H & W Tree Service, LLC, tree service snow plowing, 12728 Deer Path Drive, East Stroudsburg
Halterman’s Toyota Scion, car sales and rentals,
400 Analomink Road, East Stroudsburg, James W
Halterman Inc.
Halterman’s, Car Sales and Rentals, 400 Analomink
Road, East Stroudsburg, James W Halterman Inc
HLKG, INC., summer camp, RR 1 BOX 1765,
Henryville
Icarus Word Publishing, transcribing, resume preparation, document preparation, 23 Park Street, East
Stroudsburg, Marcey B. Wilder
Imperial Marketing & Development, Web design and
publication, 301 Route 940, Mount Pocono, Ledco
Limited
J.S. Messina Enterprises, Inc., landscaping, Cobble
Creek Estates East 27 Mountainview Drive, Tannersville
Java Community Management, management of property owners association, 73 Jennifer Lane, Effort,
Susan Lynn Eckert
Jose R Diaz Inc, finance, 7851 Country Place Drive
South, Tobyhanna
Just Landscaping Company, landscaping work
and design, 319 Winona Lakes, East Stroudsburg,
Douglas Long
Keystone Land Abstract LLC, settlement agent, PO
Box 1149 Route 209 North, Brodheadsville
Kickdown Fabrications LLC, welding and metal
fabrication, 45 Appenzell Terrace, Stroudsburg
Kimura LLC, wholesale, 148 Shawnee Valley, East
Stroudsburg
Kryptonite Leashes and Leads, make and sell
leashes for pets, 462 Penn Estates, East Stroudsburg,
Gelsomina Heffernan
Lailapa LLC, book publishing, 3 Rising Meadow
Way, East Stroudsburg
LNC Contracting, Inc., contracting and home improvement, 27 Rock Ledge Estates, Cresco,
Logonomics, LLC, custom logo design, 616 Penn
Estates, East Stroudsburg
MADDPP CARNEY LLC, 1 Washington Street, East
Stroudsburg
Mag Woods, LLC, unknown, 1000 Coolbaugh Road/
PO Box 900, Blakeslee
Martocci Automotive, auto repair, RR 4 / Box 4488,
Kunkletown, Marsha and Thomas Martocci
MB Marketing Solutions LLC, 8742-13 marketing
lead generation, RR 3 / Box 72, Kunkletown
Mercer’s Handyman Services LLC, 132 Mattioli
Road, Bartonsville
Mini G LLC, eating establishment, 6 Hickory Drive,
East Stroudsburg
Mobile Advertising Solutions, mobile advertising, 13
Cresco Drive / PO Box 206, Pocono Lake, Jeanine
Hofbauer
Mountain Competition Pistols LLC, firearms repair,
26 Mountain View Drive, Tannersville
Mountain View Vineyard, Inc, vineyard and winery,
1220 Neola Road, Stroudsburg
My Own Deal, Inc, real estate sales, 7 Redwood
Lane, East Stroudsburg
Neon Innovations, Incorporated, signs, 156 Chariton
Drive, East Stroudsburg
NEPA Management Associates, Inc., management of
real estate, 304 Park Avenue, Stroudsburg
Nour Motor Corporation, used car sales, 1129 West
Main Street, Stroudsburg
nypanet.com Inc., Web site, 34 North Crystal Street,
East Stroudsburg
On Call Home Care Services, maintenance and
cleaning service, 35 Pine Hill Road, Mount Pocono,
Orville Clendene, Lisa J Goodall, and Milagros
Horton
Organizewithus LLC, home based service business,
2 Stroud Wood Circle, Stroudsburg
Out & Back Trucking Co, trucking/transportation,
127 Lake of the Pines, East Stroudsburg
PA Appraisals, real estate appraisals, 3311 Penn
Estates, East Stroudsburg, Hang Ja Lee
Pat Ross Consulting, LLC, consulting regarding
government affairs, Fawn Lane, Tannersville
Patrick’s Excavating, excavating, mobile & modular
home sales, Lot 98 Clark Circle & Vista Drive,
Saylorsburg, Bernard C Flannery
Paul H. Kern Jr’s Paramount Taxidermy LLC, taxidermy, RR 14 BOX 5238, Stroudsburg
Perfectnails by Beth, manicures, pedicures, nail
extensions, Route 115 HC3 Box 2531, Blakeslee,
Beth Tanacredi
Photo Op, retail photo sales, RR 1/Box 4402,
Stroudsburg, Hagedorn Enterprises, Inc
Plaza Deli Inc, food store, 4 Fork Street Suite 150,
Mount Pocono
Polskie Domki, Inc., real estate, 231 Park Avenue,
Stroudsburg
Professional Eye Associates, ophthalmology, 9 Fork
Street, Mount Pocono, Customvue Vision Center,
Inc.
Provident Global Trade Services, Inc., sales, 474
Blue Mountain Lake, East Stroudsburg
RE/MAX Results, real estate office, HCR #1 Box
598, Sciota, CRR Associates, LLC
RichPetri.com, retail, HC1 Box 206 RR209, Sciota,
Richard Herman Petri, Sr.
Rox-Fran LLC, pizzeria, RR4 Box 7683, Saylorsburg
Royal Car Sales, Cars, trucks, boats and motorcycles,
864 North 9th Street, Stroudsburg, Abdullah Juya,
Royal Carpet and Curtain Incorporated
Rush My Electronics, selling electronic goods, 2075
Crow Trail, Long Pond, Robert Patras, and James
Rutuelo
S & P Electric, LLC, HC1 Box 236, Saylorsburg
Sierra Noelle, entertainment & luthier services, 506
Overlook Terrace, Stroudsburg, Sean Van Winkle
Sterling Properties 400, LLC, real estate, 190 Washington Street, East Stroudsburg
Sugar Cones Cafe, eating establishment, 1158 North
Fifth Street, Stroudsburg, Mini G LLC
Superior Landscape, lawn care/cleanup, 1078 Dreher
Ave, Stroudsburg, Jared Robert Acosta
Supreme Foundations LLC, 313 Watercrest Avenue,
Effort
Tatomi Beach Dog Sports, LLC, dog training facility,
2318 Southridge Drive North, East Stroudsburg
Thomas and Taylor Music Works, diversity training
programs, music and video productions, book and
music publishing, 7254 Long Pine Drive, Tobyhanna, Judy A and Lamar Thomas
Tile City, Inc, sell, install tile, purchase tile, 129
North 9th St, Stroudsburg
Tine Publications Inc., telephone sales, RR2 Box
2157, Cresco,
TLG Training & Deployment Solutions, LLC, 1903
Haney Road, Stroudsburg
Toscana Stone Manor, Inc., restaurant, bar and hotel,
563 Carlton Road, Tobyhanna
United Steel Technologies Inc., manufacturer, 34
North Crystal Street, East Stroudsburg
Vento Properties, LLC, real estate ownership, leasing
& management, 61 Stones Throw, East Stroudsburg
W & N Enterprises, LLC, real estate development,
HC 1, Box 1434, Blakeslee,
West End Maintenance & Improvements, general
contracting, property maintenance, 1908 Johns Road,
Effort, Brian S Forte
Wilkins & Associates Real Estate, Inc., real estate
brokerage, 304 Park Avenue, Stroudsburg
Your Website 2 Go.com, Inc, 748 Main Street,
Stroudsburg
Pike County
A Dependable Cleaning Company, cleaning A&T
Transport LLC, 128 Chestnut Street, Dingmans Ferry
All American Affordable Construction, constructioncarpentry, 172 The Glen, Tamiment, Michael Pinto
Bear Mountain Leasing, LLC, equipment leasing,
190 Eastwood Drive, Greentown
Bernikow Enterprises, Inc., engage in e-commerce,
12 Wickes Road, Bushkill
Bushkill Center, real estate, Route 209 PO Box 447,
Bushkill, HA RA Corporation
Business Planning and Development Corporation,
business planning, development, and incorporating
services, HC 1 Box 1A116, Lackawaxen
Capacity Management Techniques LLC, data processing, 1918 Hemlock Farms, Lords Valley
Castle Keepers LLC, 121 S Kinsale Lane, Dingmans
Ferry
Cross My Heart Apparel & Accessories, 107 Mountain Top Drive, Milford, Lisa Elizabeth Williams
Dentor Dental Lab, fabricating dental appliances, 168 Oak Ridge Drive, Milford, Marthinus
Engelbrecht
Double J Gutters LLC, 3571 Sunrise Lake / 210
Sunrise Lake, Milford,
Graphical Insights, retail apparel, 250 Beaver Dam
Road, Greentown, Matthew Croft and James Millken
GS Invest Inc, investing, 1399 St Andrews Drive,
Bushkill
Hudson Heritage Realty, Inc., real estate, 163 Nitche
Rd., Shohola
J & K G103, LLC, rental property, 117 Oakridge
Drive, Milford
JTR Music & Media, digital audio recording, 172
Wild Meadow Drive, Milford, Jonathan Roberts
Mail Boxes Here, mail box service, 641 Route 739
Suite 1, Lords Valley, Anita Glickenstein and Eileen
Vincent
Mortgage Market DE, mortgage broker, 133 Route 6
Suite 100A, Milford, Michael Celona and Christine
Goyette
Mortgage Market FL, mortgage broker, 133 Route 6
Goyette
Mortgage Market MD, mortgage broker, 133 Route
6 Suite 100A, Milford, Michael Celona and Christine
Goyette
Mortgage Market ME, mortgage broker, 133 RT 6
Goyette
Mortgage Market NC, mortgage broker, 133 Route 6
Goyette
New Peking Garden Inc., restaurant, 710 Route 6
and Route 209, Matamoras
Pocono Mountain Home Maintenance, LLC, home
maintenance services, HC 1Box 1 A 56, Lackawaxen
Renegade Armory, gunsmithing service, firearm
sales, 527 Deer Run Rd., Shohola, Brent Dotey
Robert J. Wilson LLC, data processing consulting,
104 Ryan Lane, Milford
The Village Square Adviser, periodical publisher,
2051 Hemlock Farms, Lords Valley, William Joseph
Ohocinski
Webchamp, web design, 143 Saw Creek Estates,
Bushkill, Philip Carollo
Wayne County
A and M Aluminum Docks, design & sell aluminum
docks, 72 Ledge Drive, Lakeville, William Mount
About Time Trading Co, clothing sales, 320 Fern St,
Hawley, Josephine and Robert Rake
Angelo’s Bakery & Cafe, bakery and cafe business,
471 Welwood Ave, Hawley, Stitt Brothers Bakery,
Inc
AraBella , retail sales of hats and apparel, 571 Stock
Farm Road, Lake Ariel, Sally Wilson Huffstutler
Daisie Mae’s Country Store, grocery, 1065 Creamton
Road, Honesdale, Sharon Lynne Arbuco
DeLima Investment Co., investments, 221 Baldwin
Hill Road, Galilee
Eccles Construction, Inc., routine construction work,
60 Church Street, Prompton,
Free Pickle Stable, Inc., own, train standard bred
race horses, 209 Miller Road, Honesdale
Jerry Land Jewelers, jewelry store, 901 Main Street,
Honesdale, Amy Sullum
Lakeview Realty Holdings, LLC, real estate, 307
Erie Street, Honesdale
Lawn Chores, lawn maintenance, landscaping, 31
Patterson Street, Waymart, Herbert Babcock
Little House Productions, digital photography, file
finishing, and consulting, 42 Bethany Turnpike,
Honesdale, Andrea S. Killam
Mater et Magistra, magazine for home educators,
475 Bidwell Hill Road, Lake Ariel, Margot Davidson
Miele’s Mechanical Contractors Inc., residential
remodeling, 99 Lakeshore Drive, Lakeville
MJJ L.L.C., real estate, 2542 A Lake Ariel Highway,
Honesdale
Neb Fence, Inc, construction, 334 Paluch Road,
Uniondale
Neely General Contracting, LLC, residential home
construction and improvements, 1022 The Hideout,
Lake Ariel
NorthEast Cycles , motorcycle restoration & repairs,
55 Bates Rd., Honesdale, Robert S and Lisa Yatwa
Plaksin Enterprises LLC, real estate, 3299 North
Gate Rd, Lake Ariel,
Renovations by George, LLC, construction, 144
Friendship Drive, Hawley
S & G Farms, LLC, property management, 9 Gillette
Drive, Waymart
Sagecat Holding LLC, real estate, 1170 Avoy Road,
Lakeville
Salon 360, hair and nail salon, 8 Beach Lake
Highway, Honesdale, Crystal Smith, and Cynthia
Trumbull
Sugar Creek Maple Farm, maple syrup production,
1023 Owego Turnpike, Honesdale, Eugene, Jesse
and Joni Yatsonsky
Trinkets and Treasurez, selling new & used items, 4
Slish Road, Honesdale, Brenda Reynolds
Universal Glass Construction, Inc., glass and construction, 130 Saddleback Path, Honesdale
Valerie, Inc, hotel and restaurant business, 3137A
Creamton Drive, Lake Como
Weddings by Christina Company, 42 Mille Road
Building C, Lake Ariel
Wilmot Nursery & Landscaping, garden center &
landscaping business, 1446 Hamlin Highway, Lake
Ariel, MJB Enterprises Incorporated
MERS = Mortgage Electronic Registration
Systems
Disclaimer: Deeds and mortgages are recorded
as accurately as possible adhering to the cover
dates in the County Recorders’ office.
30
COMMERCIAL REAL ESTATE MARKETPLACE
Opportunities Ahead...
We’re bringing sellers and buyers together with one thing in mind...YOUR SUCCESS!
Whether you want to list your property or you’re looking to buy, call the true Commercial
Specialists to assist you today!
GAS STATIONS & CONVENIENCE STORES
Ask for #1430
Ask for #1524
Ask for #1537B
Ask for #1537A
Ask for #1488
Our inventory is full of opportunities for you! We have gas stations and convenience stores
available throughout the Pocono Mountains. With prices ranging from $125,000 to $2,250,000,
we can help you find the perfect opportunity for your business plans.
COMMERCIAL REAL ESTATE
& PROPERTY MANAGEMENT
570-620-1900

BaxCommercial.com
We’ve Moved! Visit us at our new headquarters - RR 2 Box 25, West Main Street  Stroudsburg
LARGEST INVENTORY OF COMMERCIAL REAL ESTATE
If you are looking for commercial buildings, investment properties, lease space, or any
other commercial property, call us today! Or visit our website - the largest inventory of
commercial and investment real estate in the region.
31
COMMERCIAL REAL ESTATE MARKETPLACE
Pocono Office Commons
Coolbaugh township, Monroe County, Pennsylvania
N E W LY R E N O V AT E D B U I L D I N G
52 5 M A I N S T R E E T
DOWNTOWN STROUDSBURG
4700 SQUARE FOOT RETAIL, RESTAURANT, OFFICES
Includes mens & ladies handicap rest rooms.
NOW AVAILABLE FOR LEASE
- ALSO -
Occupancy Fall 2008
2000 SQUARE FOOT SECOND FLOOR OFFICE SPACE
Includes 2 executive offices,
conference room overlooking Main Street
4 offices, reception area, waiting room,
service bar, handicap rest room.
Location: Pocono Mountains Corporate Center East, Coolbaugh Township, Monroe
County, PA.
Building Type: Class A office: four, one-story, 40,000 total square feet; one, twostory, 24,000 total square feet.
Architectural features: Steel frame, with brick/stone exterior
Floor Sizes: Up to 12,000 rentable square feet (contiguous); suites available from
1,500 square feet.
HVAC: Multi-zone heat pump system with individual tenant controls and separate
metering.
Communication/Safety: Unique broadband fiber optic platform capable of offering
a full menu of communication services, including full-feature voice, video and high
speed internet access. Building is protected by card access security and life safety
system.
Detail: Five (5) parking spaces per 1,000 square vituperations landscaping and
grounds maintenance. Located in the pristine Pocono Mountains with access to
Interstate 380 and 80. A great location in a emerging market.
For more information
visit our website:
www.arcadiaproperties.net
or contact
Rob Boehing: 610.691.5700
ARCADIA
PROPERTIES, LLC
www.arcadiaproperties.net
For Info Call (570) 856-0376
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       
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       
      
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     
    
         
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       
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        
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    
    
       
      
   





 
 



   
     
        
   
   


  
    
       
     
     
   






    
   
      
    
     
    
   
  
   
      
      
      
     
 
  
   
     
      
     
    
   
 
 
 


 
 


32
meet the new face of Heart Care
ESSA Heart and Vascular Institute
When you work in a cardiac catheterization lab, timing is everything. Every second of a cardiac
event tests the heart muscle, and early diagnosis could mean the difference between life and death.
That’s why I’m proud to be a part of Pocono Medical Center’s cardiac catheterization team. With
an average door-to-balloon time of less than 64 minutes—a figure that beats the 90-minute national
average—we diagnose our patients faster than most hospitals in the country. With our advanced
technology, we’re able to pinpoint and treat blockages with exceptional speed. Everyday, our
patients tell us how thankful they are to have PMC’s cath lab so close-to-home. Knowing that I’m part
of a team that is so important to a community is why I joined PMC in the first place. And, like most of
my patients, I’d choose PMC again in a heartbeat.
www.PoconoMedicalCenter.org
Meet John Polishan, RN, PMC cardiac catheterization lab, and the new face of heart care.