Orlando, FL – #19 DMA

Orlando, FL – #19 DMA
Reach 1.1 million consumers with Orlando Sentinel
• Orlando Sentinel is the #1 newspaper in Orlando
• orlandosentinel.com is the #1 news & information website in the DMA
PRINT
DIGITAL
orlandosentinel.com
UVs: 3.6 MM/ 6 month average
PVs: 24.3 MM/ 6 month average
touch.orlandosentinel.com
UVs: 1.7 MM/ 6 month average
PVs: 9.7 MM/ 6 month average
Mobile apps are also available for iPad, iPhone,
Android and Blackberry platforms.
Newspaper: Orlando Sentinel
Circulation - Daily: 173,542; Sunday: 258,158
Audience – Daily: 392,190; Sunday: 729,370
EVENTS
10+ annual events
Over 200,000 attendees
Hispanic: El Sentinel
Saturday: 125,000
Source: AAM Snapshot, March 2014; comScore, Nov 2013 – April 2014;
Omniture, Nov 2013 - April 2014; 2014 Scarborough Release 1; Tribune
Circulation Department
The Dominant Voice of the Orlando DMA
392,190
Daily Readership
73,552
Orlando Sentinel
USA Today
55,563
43,440
Wall St Journal
NY Times
Extend Your Reach with orlandosentinel.com
Orlando Sentinel
Print Version
Exclusive Readers
Total Audience
901,505
639,529
Print & Online
Shared Audience
150,651
Market Coverage
29.6%
orlandosentinel.com
Exclusive Online
Visitors
111,325
Source: Scarborough 2014 Release 1. Note: Newspaper Audience =
Orlando Senintel average daily or average Sunday; Website Audience =
visited orlandosentinel.com in past 7 days. Orlando DMA
Market Profile:
#19 DMA in America – 3.9 million people
Population 18+
3,042,206
College Education
57%
Median Age
50.3
Employed
54%
Median HHI
$46,133
Own Home
67%
Demographics:
Orlando Sentinel Profile: Daily/Sunday
Male/Female
College Educated
Own Their Home
HHI $100K+
Professional/Managerial
% Composition
% Coverage
Index
49/51
65
72
16
26
26/26
30
28
29
30
100/100
115
109
114
117
% Composition
% Coverage
Index
55/45
79
68
29
40
10/8
12
9
18
16
114/87
139
103
208
181
Median HHI – $50,488; Median Age – 53.1
orlandosentinel.com Profile: Visited Site in Past 7 Days
Male/Female
College Educated
Own Their Home
HHI $100K+
Professional/Managerial
Median HHI – $73,159; Median Age – 42.8
Sources: 2014 Scarborough Rel. 1; 2014 Claritas
Content and Media Opportunities
SU MO TU WE TH FR SA
Main News
•
•
•
•
•
•
•
Sports
•
•
•
•
•
•
•
Travel & Arts
•
•
*
*
*
*
Business
•
Health & Fitness
Cooking & Eating
•
Family Life
Real Estate
Review
Calendar
•
Space:
• Color: 5 days prior to pub date
• B&W: 4 days prior to pub date
Material:
• Color: 2 days prior to pub date
• B&W: 2 days prior to pub date
DIGITAL OPPORTUNITIES
• Be part of the conversation with
Orlando Sentinel Blogs and Live
Chat sponsorships
• Behavioral, geo-targeting and
contextual targeting capabilities
• SEO opportunities
•
•
•
Style & Home
•
Auto Finder
Lake Sentinel
GENERAL DEADLINES
•
•
•
•
•
•
* Part of Main News
Other Advertising Opportunities
Hurricane Guide
What’s the Deal Orlando?
• Reach nonsubscribers in
the most
valuable zip
codes
• Filled with
lifestyle content
• Delivered to
100,000 select
HHs
• The ultimate source for
reaching readers in the
Orlando area
• The key to surviving storm
season is being prepared
A Better You
• Reach Central Florida
residents who are seeking
information about living a
more healthy life
• Inserted once a month in
Wednesday's Orlando
Sentinel across all five
counties
Distribution Map:
Orlando Sentinel Circulation – Sunday: 258,158 – Daily: 173,542
Source: AAM Snapshot, March 2014
Preprint Capabilities:
Increase market penetration by adding a preprint option to your buy
NOTE: Estimated distribution quantities are subject to change. Based on Q 1-2 ‘14.
Data Solutions:
Ensuring every dollar spent in a market, is working harder
and more efficient than it ever has
What we do:
• Profile best customers to understand and uncover how each engages with different Publisher media channels
• Identify points of engagement that connect with them when and where they are most receptive
• Develop the most effective and efficient program that aligns your message with relevant content delivered
through integrated connection points
• Prove performance by delivering measurable ROI results
How we’re unique:
• Proprietary household level data powers optimization model and allows us to identify specific media channels
within our portfolio that engage your customers and shoppers most
• Measurable results highlight what is/is not working in media campaigns to improve campaign ROI
• Scalable and executable across multiple markets