Market Overview PDF

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Market Overview PDF
South Florida, FL
Reach 1.1 million Adults 18+ in South Florida
• South Florida includes Miami/Ft. Lauderdale (#15 DMA) and West Palm Beach (#42 DMA)
• Sun Sentinel targets the most sought after demographics in the DMA
PRINT
DIGITAL
sunsentinel.com
UVs: 2.8MM/ 6 month average
PVs: 20.8 MM/ 6 month average
Newspaper: Sun Sentinel
Circ - Daily: 162,721; Sunday: 217,600
Aud - Daily: 409,828; Sunday: 692,803
Hispanic: El Sentinel
Saturday: 136,000
touch.sunsentinel.com
UVs: 1.5MM/ 6 month average
PVs: 7.3 MM/ 6 month average
Mobile apps are also available for iPad, iPhone,
Android and Blackberry platforms.
EVENTS
12+ annual events
Over 25,500 attendees
Magazine: City &
Shore
Sunday: 46,200
Teen Pub: Teenlink
Weekly: 67,000
Niche Pub: Jewish Journal
Wed or Thurs: 148,160
Source : AAM Snapshot, March 2014 ; comScore, Nov 2013 – April 2014;
Omniture, Nov 2013 - April 2014; 2014 Scarborough Release 1;
Tribune Circulation Department
The Dominant Voice of the South Florida NDM
396,073
Sun-Sentinel
Daily Readership
53,813
47,714
45,917
NY Times
Wall St Journal
USA Today
Extend Your Reach with sun-sentinel.com
Sun Sentinel
Print Version
Exclusive Readers
Total Audience
783,091
558,671
Print & Online
Shared Audience
130,641
Market Coverage
31.1%
sun-sentinel.com
Exclusive Online
Visitors
93,779
Source: Scarborough 2014 Release 1. Note: Newspaper Audience = Sun
Sentinel average daily or average Sunday; Website Audience = visited sunsentinel.com in past 7 days. Audience for Broward and Palm Beach counties
Market Profile:
Broward + Palm Beach Counties
Population 18+
2,518,961
College Education
59%
Median Age
49.8
Employed
60%
Median HHI
$56,160
Own Home
67%
Demographics:
Sun Sentinel Profile: Daily/Sunday
Male/Female
College Educated
Own Their Home
HHI $100K+
Professional/Managerial
% Composition
% Coverage
Index
47/53
66
76
24
27
27/28
31
31
27
27
99/101
113
114
99
100
% Composition
% Coverage
Index
55/45
75
68
38
45
10/8
11
9
14
15
115/86
127
102
154
166
Median HHI – $61,813; Median Age – 57.8
sun-sentinel.com Profile:
Visited Site in Past 7 Days
Male/Female
College Educated
Own Their Home
HHI $100K+
Professional/Managerial
Median HHI – $82,226; Median Age – 46.2
Sources: 2014 Scarborough Rel. 1 (Broward and Palm Beach counties)
Content and Media Opportunities
SU MO TU WE TH FR SA
Main News
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Local
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Sports
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Money
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Food
Lifestyle
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Travel
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On TV
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Community
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Other Advertising Opportunities
City Link & Teenlink
City Link & citylink.com
The most topical coverage of pop culture,
music and events in South Florida
Teenlink & teenlink.com
Engages South Florida high school
students and athletes on what matters
most to them
Space:
• Color: 5 days prior to pub date
• B&W: 4 days prior to pub date
Material:
• Color: 2 days prior to pub date
• B&W: 2 days prior to pub date
DIGITAL
OPPORTUNITIES
•
Showtime
GENERAL DEADLINES
• 36 blogs and 6 newsletters
• Behavioral and geo-targeting
• Data capturing
Distribution Map:
Sun Sentinel Circulation – Sunday: 217,600 – Daily: 162,721
Source: AAM Snapshot, March 2014
Preprint Capabilities:
Increase market penetration by adding a preprint option to your buy
NOTE: Estimated distribution quantities are subject to change. Based on Q 1-2 ‘14.
Data Solutions:
Ensuring every dollar spent in a market, is working harder
and more efficient than it ever has
What we do:
• Profile best customers to understand and uncover how each engages with different Publisher media channels
• Identify points of engagement that connect with them when and where they are most receptive
• Develop the most effective and efficient program that aligns your message with relevant content delivered
through integrated connection points
• Prove performance by delivering measurable ROI results
How we’re unique:
• Proprietary household level data powers optimization model and allows us to identify specific media channels
within our portfolio that engage your customers and shoppers most
• Measurable results highlight what is/is not working in media campaigns to improve campaign ROI
• Scalable and executable across multiple markets

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