Chicago, IL – #3 DMA

Chicago, IL – #3 DMA
Reach 3.1 million consumers with Chicago Tribune
• The Chicago Tribune is the #1 newspaper and #1 news & information website in market
• RedEye is the #1 daily commuter paper in market
PRINT
DIGITAL
Quick Read: RedEye
Mon-Tues: 150,000
Wed-Fri: 200,000
Newspaper: Chicago Tribune
Circulation – Daily: 438,935
Sunday: 789,917
Audience – Daily: 1,069,117;
Sunday: 1,956,592
Hispanic: Hoy,
Fin de Semana
Mon-Thurs: 72,500
Friday: 100,000
Weekend: 389,600
chicagotribune.com
UVs: 11.3MM/ 6 month average
PVs: 82.8 MM/ 6 month average
chicagonow.com
touch.chicagotribune.com
UVs: 5.7MM/ 6 month average
PVs: 35.9 MM/ 6 month average
redeyechicago.com
chicago.metromix.com
vivelohoy.com
Mobile apps are also available for iPad, iPhone,
Android and Blackberry platforms.
Magazine: Chicago
Tribune Magazine
Sunday: 789,917
(distributed in newspaper)
Magazine:
Chicago Magazine
Monthly: 150,000
EVENTS
78+ annual events – Over 180,000 attendees
Source: AAM Snapshot, March 2014 ; comScore Nov 2013 – April 2014;
Omniture, Nov 2013 - April 2014; 2014 Scarborough Release 1; Tribune
Circulation Department
The Dominant Voice of the Chicago DMA
Daily Readership
1,069,117
202,143
Chicago Tribune
Wall Street Journal
162,685
143,074
USA Today
NY Times
Extend Your Reach with chicagotribune.com
Chicago Tribune
Print Version
Exclusive Readers
Total Audience
2,588,793
1,714,064
Print & Online
Shared Audience
447,842
Market Coverage
35.2 %
chicagotribune.com
Exclusive Online
Visitors
426,887
Source: Scarborough 2014 Release 1. Note: Newspaper Audience =
Chicago Tribune average daily or average Sunday; Website Audience =
visited chicagotribune.com in past 7 days. Chicago DMA
Market Profile:
#3 DMA in America – 9.7 million people
Population 18+
7,350,363
College Education
60%
Median Age
45.7
Employed
63%
Median HHI
$62,544
Own Home
65%
Demographics:
Chicago Tribune Profile: Daily/Sunday
Male/Female
College Educated
Own Their Home
HHI $100K+
Professional/Managerial
% Composition
% Coverage
Index
50/50
71
74
32
31
30 /29
35
34
35
32
103/97
118
115
119
110
% Composition
% Coverage
Index
59/41
85
67
44
49
15/10
17
12
20
21
122/79
141
103
164
172
Median HHI – $69,218; Median Age – 52.5
chicagotribune.com Profile: Visited Site in Past 7 Days
Male/Female
College Educated
Own Their Home
HHI $100K+
Professional/Managerial
Median HHI – $90,630; Median Age – 40.1
Sources: 2014 Scarborough Rel. 1; 2014 Claritas
Content and Media Opportunities
SU MO TU WE TH FR SA
Main News
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Business
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*
Sports
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Travel
•
Arts & Entertain.
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*
Real Estate
•
Rides
•
Life+Style
•
GENERAL DEADLINES
Space:
• Color: 3 days prior to pub date
• B&W: 2 days prior to pub date
Material:
• Color: 3 days prior to pub date
• B&W: 2 days prior to pub date
DIGITAL OPPORTUNITIES
Good Eating
•
Health & Family
•
• #1 platform for Chicago’s
diverse online voice
• 350 blogs and growing
• Behavioral and geo-targeting
• Data capturing
•
Dining
On The Town
•
Homes
•
* Part of Main News
Other Advertising Opportunities
RedEye & The Mash
RedEye & redeyechicago.com
Engaging young, social, on-the-go
Chicagoans with to-the-point news, pop
culture and entertainment
The Mash & themash.com
Chicago's only teen-targeted publication,
distributed weekly in 200 Chicagoland
schools
Distribution Map:
Chicago Tribune Circulation – Sunday: 789,917 – Daily: 438,935
Source: AAM Snapshot, March 2014
Preprint Capabilities:
Increase market penetration by adding a preprint option to your buy
NOTE: Estimated distribution quantities are subject to change. Based on Q 1-2 ‘14.
Data Solutions:
Ensuring every dollar spent in a market, is working harder
and more efficient than it ever has
What we do:
• Profile best customers to understand and uncover how each engages with different Publisher media channels
• Identify points of engagement that connect with them when and where they are most receptive
• Develop the most effective and efficient program that aligns your message with relevant content delivered
through integrated connection points
• Prove performance by delivering measurable ROI results
How we’re unique:
• Proprietary household level data powers optimization model and allows us to identify specific media channels
within our portfolio that engage your customers and shoppers most
• Measurable results highlight what is/is not working in media campaigns to improve campaign ROI
• Scalable and executable across multiple markets