the ad - Shopper`s Corner

Where the locals shop since 1938.
VOTED BEST BUTCHER SHOP
BEST WINE SELECTION
BEST CHEESE SELECTION
BEST LOCALLY OWNED GROCERY STORE
BEST MURAL /PUBLIC ART
Family owned & operated 78 years.
622 Soquel Avenue, Santa Cruz
OUR 78 TH YEAR
WEEKLY SPECIALS
BUTCHER SHOP
GROCERY
A
WINE & FOOD PAIRING
PAN SEARED GRASS FED RIBEYE
Ingredients
• 2 grass fed ribeye steaks (about 1” thick and 10oz
each)
• 1 tsp sea salt (I like Himalayan or Celtic)
• 1 tsp black pepper
• ½ tsp paprika
• ¼ tsp onion powder
• ¼ tsp garlic powder
• 2 tbsp grass fed butter
• 2 sprigs of fresh rosemary
• cloves from 1 head of garlic, peeled
LL NATURAL USDA Choice beef & lamb only corn- Bakery “Fresh Daily”
fed Midwest pork, Rocky free-range
■ BECKMANN’S, “Big” California Sour Round, 24oz/ 3.89
chickens, Mary’s air-chilled chickens, wild-caught sea- ■ WHOLE GRAIN, Great White, 30oz/ 4.19
■ KELLY’S, Sweet Baguette, 8oz/ 2.19
food, Boar’s Head products.
■ GAYLE’S, French Loaf, 16oz/ 3.49
■ TRI TIPS, U.S.D.A Choice/ 6.98 Lb
■ SUMANO’S (Mini), Seeded Sourdough, 16oz/ 3.49
■ COULOTTE STEAKS, U.S.D.A Choice/ 6.98 Lb
■ TOP SIRLOIN STEAKS, U.S.D.A Choice/ 6.98 Lb
Cheese “Best Selection in Santa Cruz”
■ FLAT IRON STEAKS, U.S.D.A/ 5.98 Lb
■ MONTEREY JACK, “Great Melting Cheese”
■ GRASS RIB EYE STEAKS/ 17.98 Lb
Loaf Cuts/ 3.19 Lb, Average Cuts/ 3.39 Lb
■ GRASS FED GROUND ROUND/ 8.98 Lb
■ OSCAR WILD’S IRISH POET’S CHEDDAR, “Customer ■ OLD FASHION FRANKS/ 6.98 Lb
Favorite”/ 6.79 Lb
■ POLISH KIELBASA/ 6.98 Lb
■ RED WITCH SWISS, “Aged with Cayenne”/ 17.19 Lb
■ CHICKEN APPLE SAUSAGE/ 6.98 Lb
■ DOLCE 3 VISO, “Cow, Goat, & Buffalo Mixed”/ 14.99 Lb
■ ITALIAN CHICKEN BREAST, Boneless and Skinless/ 3.98 Lb
■ TERIYAKI CHICKEN BREAST, Boneless and Skinless/ 3.98 Lb
■ CREATIVE KING SALMON FILLETS/ 17.98 Lb
■ BAY SHRIMP MEAT, Fully Cooked/ 12.98 Lb
Delicatessen
C
■ JOLLY ROGER OYSTERS, “Fresh from the Pacific”, ALIFORNIA-FRESH, blemish free, local/
organic: Arrow Citrus Co., Lakeside Organic,
Happy Boy Farms, Route 1 Farms.
Preparation
- To make the dry rub, combine salt, pepper, paprika,
onion powder and garlic powder. Set aside.
- Heat cast iron pan on high for a few minutes.
- Rub room temperature steaks with some coconut
oil to help the dry rub stick.
2013
- Sprinkle dry rub on steaks.
Foxglove
- Once the pan started smoking, place steaks and
Cabernet
cook for 3 minutes on the first side for medium rare.
Sauvignon
- Flip it and cook the other side for 3 more minutes.
- Place cooked steaks on a plate and cover with foil
Reg 16.99
so that they rest for a few minutes.
Now 13.99
- Meanwhile, reduce the heat to medium low and
add the garlic cloves, rosemary and butter to the pan dripping.
- Cook until rosemary is fragrant and garlic is soft.
- Pour on top of cooked steaks and serve immediately
Wine Pairing:
2013 Foxglove Cabernet Sauvignon
94% Cabernet, 4% Petit Verdot, 2% Cabernet Franc. The Foxglove Cabernet over delivers for the price point. Dark, lush red and
black fruits intermingle with earth and spice.
SHOPP ER S POTLIGHTS
■ HEMPLER APPLEWOOD SMOKED BACON,
■ BLUE HILL BAY SMOKED TROUT, “A Customer & Iceberg/ .99 Ea
■ ZUCCHINI SQUASH, Extra Fancy Squash/ 1.19 Lb
■ BROCCOLI CROWNS, Fresh from the Field/ 1.49 Lb
■ AVOCADOS, Table Ripe Ready/ 1.99 Ea
■ YELLOW ONIONS, Premium Quality/ .59 Lb
■ CLUSTER TOMATOES, Ripe on the Vine/ 1.79 Lb
■ BANANAS, Always Ripe/ .89 Lb
■ LIMES, Extra Juicy/ .19 Ea
■ ORGANIC BANANAS, Peak Quality / .99 Lb
■ CAULIFLOWER, Great as a Side Dish/ 2.29 Ea
■ BABY CELLO CARROTS, 1 Lb Bag/ 1.19 Ea
■ CELLO ROMAINE HEARTS, Fresh & Ready to Eat/ 2.99 Ea
■ RUSSET POTATOES, Top Quality/ .69 Lb
■ ROMA TOMATOES, Ripe and Firm/ 1.79 Lb
■ SWEET ONIONS, Red and Yellow/ 1.39 Lb
■ SEEDLESS GRAPES, Red & Green/ 2.99 Lb
■ HONEYDEW MELONS, Great in Fruit Salads/ .89 Lb
■ RED ONIONS, Great Flavor/ .99 Lb
■ POTATOES, Red and Yukon/ .89 Lb
■ BRUSSELS SPROUTS, Locally Grown/ 1.89 Lb
Seasonal Beer
■ PAULANER, Oktobefest, 11.2oz Bottles/
6 Pack/ 9.99 +CRV
■ AYINGER Oktoberfest, 11.2oz Bottles/
4 Pack/ 10.99 +CRV
■ BUFFALO BILLS, Pumpkin Ale, 12oz Bottles/
6 Pack/ 9.99 +CVR
■ SHIPYARD, Pumpkin Ale, 22oz Bottle/ 6.99 +CRV
■ LAGUNITAS, Tuberfest, 12oz Bottles/ 6 Pack/
11.99 +CVR
Vodka
■ TITO’S, Handmade (95WE)/ 19.99
■ PAU, “Made from Maui Pinapples” (92BTI)/ 19.99
■ BELVEDERE, Poland/ 24.99
■ HUMBOLT, Cannabis Infused/ 24.99
■ CHOPIN VODKA, Rye or Potato (Reg 29.99)/ 24.99
Great Value Whites
“All Natural”, 10oz/ 5.19
10oz/ 5.99
■ PEARS, Bartlett, Bosc and D’anjou, Comice and Red/ 1.49 Lb
■ MANGOES, Ripe and Sweet/ 1.19 Ea
■ CANTALOUPES, Sweet and Juicy/ .59 Lb
■ LEAF LETTUCE, Red, Green, Romaine, Butter
BEER/WINE/SPIRITS
Favorite”/ 7.29
■ 2012 COLUMBIA CREST, Chardonnay (90WS,
Reg 14.99)/ 6.99
■ 2012 VO. CA, Cortese (91WW, Reg 16.99)/ 8.99
■ 2013 BRANCOTT, Sauvignon Blanc (90WS)/ 9.99
■ 2014 TORRES VERDEJO (Reg 12.99)/ 7.99
■ 2014 DAVID HILL, Pinot Gris (Reg 22.99)/ 9.99
■ BOAR’S HEAD SAUERKRAUT, “The Best”, 16oz/ 2.09
■ CEDAR’S HOMMUS, “Organic & Non GMO”, 8oz/ 3.29 Bet Buy Reds
■ 2011 FROG HAVEN, Pinot Noir (90WW,
Tea
■ NUMI, “100% Real Ingredients” 18 Bags/ 6.79
■ STASH, “Explore our World of Tea” 20 Bags/ 3.29
■ GOOD EARTH, “Sweet & Spicy” 18 Bags/ 4.89
■ TAYLORS of HARROGATE, “Specialty Tea” 4.41oz/ 5.69
■ PG TIPS, “England’s #1 Tea” 80 Bags/ 7.99
Crackers
■ LA PANZANELLA, “Artisan Crackers”, 6oz/ 3.79
■ LAVASCH, Crisp Flatbread, 13.25oz/ 4.69
■ URBAN OVEN, “Perfectly Crisp”, 7.5oz/ 4.59
■ WISE CRACKERS, “Low Fat, Non GMO”, 4oz/ 3.99
■ RAINCOAST CRISPS, “Non GMO”, 6oz/ 6.99
Shop Local First
Reg 16.99)/ 9.99
■ 2013 SOQUEL TRINITY (Reg 15.99)/ 12.99
■ 2013 FOXGLOVE, Cabernet Sauvignon
(Reg 16.99)/ 13.99
■ 2013 J. LOHR, Cabernet Sauvignon/ 12.99
■ 2014 14 HANDS, Merlot (Reg 12.99)/ 8.99
Cotes Du Rhone
■ 2011 DOMAINE DE MADCOUX (90WS)/ 23.99
■ 2012 SAINT COSME, “Les Deux Albions”/ 19.99
■ 2013 LAURENCE FERAUD/ 13.99
■ 2014 SAINT COSME BLANC (90WS)/ 22.99
■ 2014 KERMIT LYNCH/ 11.99
Connoisseur’s Corner
■ 2009 BV GEORGE DE LATOUR (94WE, 94V,
■ TWINS KITCHEN MUSTARDS, 2 kinds, 9oz/ 5.99
Reg 115.00)/ 79.99
■ WONNIES MARINADE & BBQ SAUCE, 12oz/ 3.99
■ 2013 CAKEBREAD, Chardonnay (Reg 44.99)/ 34.99
■ GIZDICH JAMS, 11oz/ 6.49
■ 2013 LIMERICK LANE, Syrah Grenache
■ MOUNTAIN GOLD APIARY HONEY, “Pure, Fresh, Raw”, (95WE)/ 34.99
16oz/ 8.99
■ 2013 GRGICH HILLS, Fume Blanc (92WS)/ 31.99
■ CAROLYN’S COOKIE DOUGH, “All Natural”, 22oz/ 9.99 ■ 2014 RIDGE, Zinfandel, Geyserville (93V)/ 39.99
ROSE COHEN, 13-YEAR CUSTOMER, SANTA CRUZ
Occupation: Director, Community Agroecology Network Hobbies: Hiking, knitting, gardening, reading, cooking Astrological Sign: Sagittarius
ALAN ZIEGLER, 33-YEAR CUSTOMER, SANTA CRUZ
Occupation: Architectural steel worker Hobbies: Swimming, rowing, hiking, cooking Astrological Sign: Sagittarius
You folks cook together? ALLEN: “Yes, we cook all
kinds of food together, from Hawaiian and Asian to
French and more.” ROSE: “He’s really good with
sauces, and he makes real French fries.” ALLEN: “I
like the pasta here at Shopper’s, especially Pasta Mike’s
fresh raviolis, and they have a good selection of dry
pasta.” ROSE: “We get a variety of meats from the
butcher department, and the guys are really
knowledgeable. They are real butchers, they’re not just
stacking meat. And they’re friendly, actually everybody
at Shopper’s is. They all know our daughter, Emma.”
ALLEN: “Shopper’s is an important local business.”
How so? ALLEN: “Shopper’s is like the the pillar of
the community. It’s always been here.”
ROSE: “We prefer to support local businesses, and
this place has personality, as opposed to so many
other stores.” ALLEN: Shopper’s seems to know
what we and other locals want. We don’t need 50
brands of cereal — just a few good ones are fine. It’s
rare that we can’t find what we’re looking for such as
rice noodles, nori for sushi, seasonings and herbs—
both fresh and dried — plus a variety of great
vinegars, olive oils, and cheeses.” ROSE: “Shopper’s
is unique with their broad range of products.”
Unique in what way? ROSE: “Shopper’s caters to a
variety of tastes and demands, from all-natural and
organic products, to the every-day basics, gourmet
and specialty, international, and, of course, local,
which includes the always-fresh produce.” ALLEN:
“Shopper’s has an excellent wine selection — there’s
always good choices for every budget. We
recommend Shopper’s for the quality, fair pricing, and
good service.” ROSE: “It’s also quaint and cozy — I
love the wooden floors! — with a pleasant, friendly
environment. Shopper’s is a leader in the community.
It provides good jobs for many locals.”
“Shopper’s has real butchers, and they’re really helpful and knowledgeable. They’re no just stacking meat.
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Corner: Soquel & Branciforte Avenues 7 Days: 6am-9pm
| Meat: (831) 423-1696 | Produce: (831) 429-1499 | Grocery: (831) 423-1398 | Wine: (831) 429-1804
Superb Products of Value: Local, Natural, Specialty, Gourmet ■ Neighborly Service for 78 Years