09ATLBROCHURE_NEW 9

CATEGORY MANAGEMENT ASSOCIATION
ADVANCING PROFESSIONAL STANDARDS
ATLANTA, GEORGIA USA | OCT 27-29th, 2009
2009 Category Management Association Conference
October 27th-29th Atlanta, Georgia USA
Shopper Marketing, Insights & Analytics, and Space Management
❖ Workshop | 7 Habits of Highly Effective Category Managers
JDA Software and the Franklin Covey team apply some of the key principles from Dr. Stephen Covey’s
“7 Habits of Highly Effective People ®” specifically tailored for Category Managers. This workshop is a
practical ‘How-to Implement’ these key principles. Category Managers will be able to raise their level
of trust and effectiveness with others, while improving communication in ways that bring exponential
results. See on-stage examples of ‘Be Proactive ®’ and ‘Think Win-Win ®’ in a Category Management
setting that will dramatically improve your relationships and the ability to get things done!
Major Sponsor
❖ Workshop | Enhancing Collaboration through Shopper Insights and Shopper Marketing
Winston Weber & Associates, Inc. (WWA)
During this participative session you will learn how to align shopper insights, shopper merchandising
and shopper marketing across functions within your company and how to apply these insights as an
integral part of the collaborative process between trading partners.
The association brings Trade Partners together all year round...
Trade Partners who have been interacting in the web-based Share Groups all year will find this annual
event to be a capstone in relationship building. This active collaboration event goes beyond education,
beyond trade show, and beyond passive attendance. Get introduced to new trade partners in an easy
environment for going to the next level of expertise together.
FOR
EACH ROUNDTABLE WILL HAVE 8 SEATS
1 RETAILER • 5 MANUFACTURERS • 1 UNIVERSITY • 1 CONSULTANT
Troy Prothero, Supply Chain Manager, Delhaize Group USA • Luis Herrera, Merchandising & Category Management Director,
HEB Mexico • Ted Williams, Rite Aid • Gus Durso, Director of Space Planning, Wawa • Ujjwal Deepak, Woolsworths India
Antonio Fernandez, Supermercados Nacionale, Republica Dominicana • Don Whitworth, Space Planning Manager, Winn Dixie
“One of the best CatMan events
in my 20 plus years.”
2008 Conference Feedback Form
“It had to have been the most worthwhile conference that either of us
has attended. Informative as well as the perfect opportunity to network
with others in the industry. Received a great deal of communication
from people interested in what we are doing.” (Retailer)
2008 Conference Feedback Form
PMS - 425 GREY
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Supporting Sponsor
157 G
49 B
“Great Conference! Sessions were full
of sharing & insights. It was nice to see
this level of collaboration with industry
experts in category management.”
2008 Conference
Feedback Form
Collaboration-in-Action Retailer Roundtables
Roundtable workgroups are an excellent way to work sideby-side with retailers, suppliers and solution providers who
are committed to excellence in category management.
Planned Seating at Meals
The seating is carefully assigned to ensure you meet a mix of
retailers, manufacturers, educators and service providers - including
speakers and senior executives.
Industry
Training
Standards
and
Certification
Program
for
Category
Management
Professionals
How
to
read
this
document:
Listed
across
the
page
are
the
three
basic
levels
(analyst,
manager
and
advisor).
Listed
down
the
page
are
the
various
learning
programs,
which
are
grouped
by
level.
Skill
proficiency
is
cumulative
‐
in
other
words,
higher
levels
are
expected
to
already
have
proficiency
in
the
skill
sets
at
lower
levels.
Further,
learning
programs
are
identified
as
either
required
or
recommended
for
certification.
Detailed
descriptions
of
each
learning
program
can
be
found
in
the
accompanying
Word
document.
Category
Management
Training
Certification
Levels
Certified
Professional
Breakfast Share Group Meetings
Meet your monthly Web-share group members in person.
“ I wish I was there! I heard it was a GREAT conference.”
2008 Post-Conference Email
Ask questions of
the committee
members about
the category
management
skills matrix &
certifications.
Learning
Programs
by
Level
Basic
Industry
Knowledge
Category
Management
History
and
Process
Pricing
Analysis
Promotion
Analysis
Assortment
Analysis
Spreadsheet
Development
Presentation
Development
Space
Management
Syndicated
Scanner
Data
Syndicated
Panel
Data
Retailer
POS
Data
Analysis
Relational
Databases
Category
Analyst
Category
Manager
Strategic
Advisor
CPCA
CPCM
CPSA
REQUIRED
REQUIRED
REQUIRED
REQUIRED
REQUIRED
(basic)
REQUIRED
(advanced)
REQUIRED
(basic)
REQUIRED
(advanced)
REQUIRED
(basic)
REQUIRED
(advanced)
REQUIRED
(basic)
REQUIRED
(advanced)
REQUIRED
(basic)
REQUIRED
(basic)
REQUIRED
(advanced)
REQUIRED
(advanced)
REQUIRED
(basic)
REQUIRED
(advanced)
Recommended
(basic)
Recommended
(advanced)
Presenting
Effectively
Ethical
Expectations
and
Legal
Implications
Syndicated
Store
Level
Data
Syndicated
Geodemographic/Behavioral
Data
Opportunity
Identification
for
Actionable
Insights
Root
Cause
Analytics
Comprehensive
Category
Reviews
Understanding
Category
Shopper
Behavior
Leveraging
Data
for
Basic
Business
Solutions
Retailer
Economics
and
Supply
Chain
Customer
Relationship
Management
Recommended
Recommended
REQUIRED
REQUIRED
REQUIRED
REQUIRED
REQUIRED
REQUIRED
REQUIRED
REQUIRED
(basic)
REQUIRED
(advanced)
Recommended
(basic)
Recommended
(advanced)
Joint
Business
Planning
&
Value
Creation
Collaborative
Partnerships
Consultative
Selling
Understanding
Shopper
Behavior
Beyond
the
Category
Retailer
Shopper
Segmentation
Leveraging
Data
for
Advanced
Shelving
Solutions
Leveraging
Data
for
Advanced
Assortment
Solutions
Advanced
Pricing
Analysis
Advanced
Promotion
Analysis
Number
of
Required
Learning
Programs
Cumulative
Number
of
Required
Learning
Programs
Presentation by Supermarket News
REQUIRED
REQUIRED
REQUIRED
REQUIRED
REQUIRED
REQUIRED
REQUIRED
Recommended
Recommended
11
11
15
26
8
34
Major Sponsor
SESSIONS SPANNING SHOPPER MARKETING,
INSIGHTS & ANALYTICS AND SPACE MANAGEMENT
• Plenary Panel: ‘Ask the Experts’
Brian Harris, Chairman and Founder, The Partnering Group
Win Weber, Chairman & CEO, Win Weber Associates
If you could ask the 2 leading catman experts in the world - what would you want
to know? For the first time ever Brian Harris and Win Weber are on stage together,
ready to answer your questions with their experience and expertise.
Supporting Sponsor
PMS - 425 GREY
• Plenary Session: “Real-Time Category Management”
Troy Prothero, Supply Chain Manager, Delhaize Group USA
In this session, Troy Prothero of Food Lion will describe how Vendor Pulse, the
supplier collaboration program initiated in 2008 and now involving more than 100
suppliers, are changing the way category management is performed at Food Lion. No
longer only involving category captains in a cyclical approach, new data being shared
with suppliers enables each participant in these programs to react faster and more
effectively to the reality at the store.
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C-0 M-45 Y-91 K-0
249 R
University Sponsor
• Implementing Retail Space Planning
Gus Durso, Director of Retail Space Management, Wawa
In 2003 Wawa Inc. began a project to replace their enterprise resource planning
tools. During the development of the business case, one of the tools identified as
critical to supporting the business case included a retail space management tool.
• Executing Consumer Centric Planning at the Shelf
Don Whitworth, Space Planning Manager, Winn Dixie
Denny Salomonson, National QTG COE Shelf & Merchandising Manager,
PepsiCo
Winn Dixie will validate how support from its manufacturer partners, including
PepsiCo, has improved its space planning process and overall category planogram
performance. To support Consumer Centric initiatives, retailers are requiring
more granular planning resulting in cluster and store-specific planograms to meet
consumer demand at the shelf.
Media Sponsors
• Ted Williams, VP Category Management Support & Services, Rite Aid
• Category Management in Latinoamerica & HEB Mexico Case Study
Luis Herrera, Sub Director de Catman y Mercaderias, Supermercados
Internacionales HEB Mexico Chairman, Latin America Chapter Advisory Board,
Category Management Association
• New Ways of Working Together’
Denny Belcastro, VP Customer Dev. & Industry Affairs, Kraft Foods North
America
Lineups and Scorecards - New Dynamics of Category Leadership
“First to the Table - Collaboration’s Forward Path”
• Collaboration the Indian Way
Ujjwal Deepak, Manager - Cash and Carry Business Development, Woolworths
India
The world’s most exciting, fastest-growing new market is where you least expect it, In
Indian Villages. India is a land of Villages with 65% of its 1.2 Billion population living
in rural areas. They represent an enormous untapped opportunity for companies who
can take the initiative of catering to this “virgin” market.
University Supporters
Exhibitors
157 G
49 B
THE MOST AUTHORITATIVE
CATEGORY MANAGEMENT CONFERENCE OF THE YEAR!
“I view the Category Management Association Conference as the
flagship event and I congratulate the association on providing this
important forum for the continued development of professional category
management practices.”
Dr. Brian Harris
Chairman & Founder
The Partnering Group
Keynote Speaker 2008
A & P • Abbott Nutrition • Al Nahdi Medical Company • Analytic Partners Inc. • Anheuser-Busch Companies Inc • Beiersdorf, Inc. • Bigelow Tea Company
Boston Conferencing • Burke Institute • Bush Brothers & Co. • Category Ideas: Latinamerican Category Management Agency • Clow Zahn
CMKG Category Management Knowlege Group • Coca-Cola Company • Coca-Cola Enterprises • Coinstar • Cosmic Solutions, Ltd. • Coty Beauty • Coty US LLC
CPGmatters.com • DaySpring - Hallmark Cards • Dean Foods • Dean Foods Dairy Sales Group • Del Monte Foods Company • DemandTec • DePaul University
Dole Food Company, Inc. • Dole Fresh Vegetables • Dr Pepper Snapple Group (formerly Cadbury - Schweppes, America’s Beverages) • dunnhumbyUSA
E. & J. Gallo Winery • Emory University • Flowers Bakeries, LLC • Food Lion • Foster’s Wine Estates • Galleria-RTS • Georgia Pacific • Gladson Interactive
HEB Mexico • Henkel Corporation • Henry Rak Consulting Partners • HJ Heinz • Hormel Foods • Information Resources, Inc. • Interactive Edge Inc. • Interscope, LLC
Ironbridge Software, Inc. • Jarden Consumer Solutions • JDA Software Group, Inc. • Johnson & Johnson • Kellogg Company Mexico • Kenosia • Kimberly-Clark Corp.
Kraco Enterprises, LLC • McKee Foods Corporation • Michael’s Stores, Inc. • Microsoft • MyWebGrocer LLC • Nestle Purina Petcare • Newell Rubbermaid Inc.
Nielsen Analytic Consulting • Organic Valley • Pacific Natural Foods • Pandol Brothers, Inc. • Panther Mountain Companies • Pepsi-Cola NA • Pioneer Foods
Planet Retail • Precima • Productos Familia-Sancela S.A. • Randy Putnam & Associates • Relational Solutions, Inc. • Reliance Industries Limited
Republic National Distributing Company • RetailWire.com • RGIS • ROI Retail Optimization, Inc. • ROI Training and Consulting • Rubbermaid Foodservice Products
Saint Joseph’s University • Schwarzkopf & Henkel • Shiloh Technologies • SmartRevenue • Snyder’s of Hanover • Spectrum Brands, Inc.
Supermercados Internacionales H-E-B • Swedish Match NE AB • Swedish Match North America • TABS Group • Teradata Corp. • Texas Tech University
The Coca-Cola Company Export Corporation • The Great Atlantic & Pacific Tea Co. • The In-Store Marketing Institute • The Nielsen Company
The Nielsen Company - Decisions Made Easy • Toner Plastics, Inc. • TPG The Partnering Group • UCLA - Anderson School of Management • Unilever
University of Pittsburgh: Katz Business School • Valvoline • Vendor Managed Technologies • VideoMining Corporation • VSN Strategies • Weather Trends International
Western Michigan University • Whitewave Foods • Willard Bishop, LLC • Winston Weber & Associates • Zahn Consulting, LLC
Special Session:
“Value of CatMan in your Organization”
Manny Zayas, Director of
Category Management NA, PepsiCo
“The excitement & enthusiasm of the conference still lingers. You did
an outstanding job of bringing speakers, students, practitioners and
others together for three days & you deserve a round of applause for
that” 2008 Conference Feedback Form
CPG Solutions Hall :
Take Home a Resource Directory & Toolbox
Comprehensive selection of exhibitor, university,
training & consulting organization directory plus
a “toolbox” filled with informational materials.
CATEGORY MANAGEMENT ASSOCIATION CONFERENCE
ADVANCING PROFESSIONAL STANDARDS
ATLANTA, GEORGIA USA | OCT 27-29th, 2009
Consumer, Shopper, Channel and Category Strategy Professionals
• Interact with your peers around the world • Advance your career with the latest in tools and training