Welcome to the SAMSE Group

Transcription

Welcome
to the SAMSE Group
Our group – A construction materials and
tools distributor – has a dense network of
over 340 retail outlets in France.
Working in the both trade and DIY, we provide
our professional and private customers with
additional products and services close
to where they need them
SAMSE
A fAmily
DORAS
M+ MATERIAUX
of companies
SIMC
PLATTARD
PLATTARD CARRELAGE
DIDIER
BLANC MATERIAUX
CELESTIN
A f ew imp ortant
dates in the
comp any 's history
CHRISTAUD
BTP DISTRIBUTION
BOIS MAURIS ODDOS
LES COMPTOIRS DUBOIS
HENRY TIMBER
OLLIER BOIS
SWEETAIR
CAREO - LEADER CARRELAGE
REMAT - CLÉAU
1920
L’ENTREPÔT DU BRICOLAGE
LA BOITE A OUTILS
The Société Anonyme des Matériaux
du Sud-Est (S.A.M.S.E.) is founded as
a subsidiary of the Ciments Vicat
company in Grenoble.
LOGISTICS PLATFORM
1925
Listed on the stock market.
1988
1949
Employee buyout:
creation of the holding company,
Dumont Investment, with the employees
as majority shareholders.
SAMSE becomes independent.
Acquired by the descendants of Joseph
Jehl (Chairman and Managing Director
of Vicat between 1945 and 1952),
including the Joppé family. Bernard
Joppé becomes Chairman and
Managing Director
2007
Management in tandem:
Olivier Malfait, François Bériot.
New head office in Grenoble.
1960
2014
The number of SAMSE warehouses
doubles in 10 years between 1950
and 1960.
Partnership agreement signed between
SAMSE and CRH France Distribution, a
French subsidiary of the Irish group
CRH plc, which would become majority
shareholder by 2020.
1970
Management in tandem:
Patrice Joppé, Paul Bériot.
1974
Creation of the first DIY store
"La Boîte à Outils" established in Isère:
Samse diversifies its business activities
and opens to the general public.
1986
1988
1974
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Partenaire de votre maison éco-confortable
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SAMSE Group | 2015 ANNUAL REPORT | 5
A word from the Supervisory Board
Satisfaction
2015 was worse than previous years for the building and public
works industry. In this highly unfavourable context, the group
nevertheless managed to maintain Current Operating Profit at a
level very close to that of 2014.
I would like to commend this performance and extend my
congratulations to everyone involved in this undeniable success.
Having designed and facilitated for years a seminar called
"business knowledge", I remember explaining to future company
executives that success, their future success, primarily depended
on satisfying the most important person in the company:
the customer.
This message is always very topical. It has been developed even
further through the implementation of continuous and rigorous
"customer satisfaction" analysis.
The current management team can also be commended for
developing an "employee satisfaction" survey. Are our employees
not a manager or an executive's first "clients"?
This desire to make progress in both areas at the same time
undoubtedly explains just how levels of performance have been
upheld. The progress that will certainly be made in these two
directions will clearly guarantee success for years to come.
Whatever the circumstances, the group can take an optimistic
view of the future.
Patrice Joppé
Paul Bériot
Vice-Chairman of the Supervisory Board
6 | SAMSE Group | 2015 Annual Report
Patrice Joppé
Chairman of the Supervisory Board
Editorial
Olivier Malfait
Chairman of the Board
François Bériot
Vice-Chairman of the Board
Cultivating our values
In this document, we have dedicated some space to the
presentation and analysis of our results, which are very good
despite the current situation. The Trade division was particularly
resilient and DIY had a remarkable year.
This time, we wanted to talk about the group, not through figures,
but in terms of the men and women who are building it. And we
especially want to talk about their value... and their values.
More than ever, we are realising the importance of our teams
and our culture. Respect, trust and sharing are our company's
core values.
We have been working on customer satisfaction for years, and
we will continue these actions that have enabled the group
to maintain business activities, profit and a good working
environment.
But now, we want to go even further! So, the theme for 2016
will be satisfaction for our teams.
Just like in this annual report, we will express ourselves
spontaneously and naturally, breaking with the current ways of
speaking and stereotypical phrases that are sometimes found in
annual reports. It is the expression – without the jargon – of our
qualities, as well as our little quirks that make up our culture!
We want to tell our employees that we are proud of them. We
realise that the success of the group is all down to them. They can
count on us to lead the group along the right path. Our strategy
is clear and simple. We know our business: it requires expertise
in customer relations as well as real expertise, and requires
continuous, rigorous hard work, day in, day out.
We want to thank our customers, suppliers and especially our
teams for 2015, which has enabled us to look ahead calmly and
confidently to 2016.
Olivier Malfait
François Bériot
The local,
human touch
A step further
Our local presence is being expanded into a national rollout.
Acquisitions, the creation of brands, and the opening of outlets
have been the backbone of the group's growth since 1920.
Starting off in Rhône-Alpes, our presence has stretched out over
half of France. With a leading position in some regions. For the
SAMSE Group, going further is all about juggling geographical
expansion and the diversification of activities.
In order assist each professional with their innovative projects,
we structure our offer for all segments, always aiming to
anticipate their needs (energy efficiency, low energy or positive
energy wooden buildings, renewable energy, etc.). Providing
solutions and services is the very essence of our business and
is the key to our effectiveness. A level of effectiveness that
marches straight to the top of customer satisfaction ratings.
The Management Committee
Dominique Durand: Legal and Social Affairs Director, Yannick Lopez: Purchasing Director, Olivier Bis: Director of Information Systems and Methods,
Philippe Gérard: Sales Director, Serge Roux: Vice-Chairman of SIMC, Frances Grassa: Human Resources Director,
Christophe Lyonnet: SAMSE Regional Director, Olivier Malfait: Chairman of the Board, François Bériot: Vice-Chairman of the Board,
Jean-Jacques Chabanis: Chairman of La Boîte à Outils, Antoine Siboul: Development Director, Laurent Chameroy: Managing and Financial Director,
Jérôme Thfoin: Marketing and Innovation Director, Marc Cointepas: Logistics Director, Arnaud Bériot: Managing Director of La Boîte à Outils,
François Noël: Chairman of the Board at Doras
Summary
9
In tune with the times
Group News, in short
20
Satisf'action:
customers, suppliers,
employees –
an inseparable trio!
All our Directors were
questioned about the same
subject:
satisfaction
34
One-to-one with
our stores
A presentation on each
company in the group
52
I'm torn
Spotlight on our patronage and
sponsorship partnerships
In tune with
the times
Trends, commitment,
focus on sustainable construction,
highlights, innovations...
SAMSE Group news.
Trends
Make every customer's
life easier according to
their sector
Create sector-oriented outlets – what a
great idea! In addition to general stores,
we came up with the idea of specialised
agencies for clearly identified needs, making
everyone's lives that much easier. Targeted
plasterboard and insulation agencies provide
a specific service for plasterers in Lyon,
Marseille and in south-west France, with
their integrated offer of air-tight sealing.
Iso-Ext Peinture, launched for decorators
and façade specialists, offers coatings, paints
and external insulation solutions and – the
cherry on the brush – it's all available at
one single site. An agency dedicated to
skilled masons was opened in Grenoble.
The satisfaction of specialised customers –
a SAMSE Group speciality!
Some agencies concentrate on a single
sector, such as public works, masonry,
plastering, decorating or electrical works ...
to offer diversity, an unbeatable, extensive
range and an ultra-specialist service.
Welcome to any
non-construction
professionals
They may be traders, farmers, campsite
owners, mechanics or hoteliers:
they expect lots of choice and very high
quality products. They represent 13% of
our business customers today, and we are
determined to keep them and increase
this figure. An initial order for small
jobs generates other, more substantial,
purchases, such as an extension, the
renovation of a farm hotel building, etc.
Our business approach is revised and
adapted to the sector, but the objective
remains the same: total satisfaction!
LED generation
Teaming up with Mat
Appro – a force to be
reckoned with
Route
Maritime
Muli-modal
A milestone was reached with the
introduction of continuous LED light lines.
The lighting in our outlets moved forward
when we switched from fluorescent tubes to
electronic ballasts (an energy saving of over
20%). With continuous LED lines, we will be
dividing our energy consumption by 4 and
achieving 4 times the life span. In line with
our carbon footprint assessment and our
CSR approach, this work will be rolled out in
all of our constructions and renovations.
Our logistical power is definitely a
commercial strong point. The major trick up
our sleeve is having our own shipping agent.
Mat Appro's expertise in organising logisticstransport flows is essential to us. It helps us
to adapt to the shipping methods requested
(air, sea, river, rail, road) and to ensure
consistent pricing. What's more, Mat Appro
is also used for the entire public works
market: in 2015, 40% of business involved
customers outside of the group.
Commitment
Turning our focus to the
future of RT
French Thermal Regulations (RT) for the
construction industry are coming in thick
and fast, with very little difference between
them, and our response to that is: why
change a winning operation? At the time,
we had planned for RT 2012. We traded
those plans in to start aiming towards the
RT 2020 (positive energy building)! First of
all, we created our operational teams. Our
employees, who are more than prepared,
are therefore able to inform our customers
about the performance of new products and
advise them on implementation techniques.
This support – which is at the heart of our
added value – is a key element of our offer.
RT 2012 is still very much valid. Since 2013,
it has been compulsory for construction and
has a direct impact on our stocks and sales
plans. While we have kept our traditional
stock (at competitive rates that are very
much appreciated on renovation projects),
we have also introduced new ranges of
innovative products as well as a complete
air-tight sealing solution. Values you can
count on.
Alongside our industrial partners, we are now
anticipating the responses required for the
construction of positive energy buildings.
Renovation regulations:
guiding our clients
through the labyrinth
that is the law
Certified and highly
valued timber
New regulations affecting construction
and public works are not always easy to
follow. They are as good a reason as any to
support our clients and to make our stores'
expertise available to them, to inform them
and offer skills training. This is not to be
underestimated considering that building
owners are required to have their work
carried out by a company bearing the RGE*
label to benefit from state funding.
* Reconnu garant de l’environnement. (French standard that
confirms a business is environmentally friendly)
Wood has many advantages! We all have a
vested interest in preserving this renewable
material. We have, therefore, adopted a
clear stance on this raw, living material. Our
approach for certifying supplies is based
on one clear objective – the traceability of
the wood, from when it is cut to when it
is delivered to the end customer. Thanks
to this focus throughout the industry, we
now have the PEFC and FSC labels and the
French Timber Industry (LCB) environmental
charter. This series of checks requires a
demanding follow-up process, with stepby-step monitoring, validated regularly by
independent auditor agencies. We cannot
rest on our laurels.
Wood:
The SAMSE Group
gets top marks.
Sell, yes, but not just
any old how!
Our own buildings are used for testing purposes
The shoemaker's son always goes
barefoot... or so they say. When it comes
to SAMSE, this is not the case. As we are
heavily involved in sustainable construction,
the group uses its expertise in its own
premises. We have included this dimension
in the implementation of all our new stores.
Efforts mostly revolve around optimized
storm water management, the use of
thermal phase-shift insulation and, more
generally, the control of renewable
energy. We adapt our construction
and renovation, while paying special
attention to the overall cost. The
challenge lies in staying one step ahead
and maintaining our leader status, as
regulations change.
We are proud to display three maple
leaves! What's that then? The highest
rating awarded by Le Commerce du
Bois (LCB) (French Timber Industry)
charter.
A charter that, itself, goes beyond mere
legal requirements. It places the emphasis
on tracking wood, from felling of the tree to
its processing, and focuses on the sale and
purchase of logs, timber, lumber, boards
and planks.
- Responsible purchasing:
Signatories pledge to support suppliers
in their efforts to promote sustainable
forest management. They must promote
and support international initiatives for
this sustainable management and, in
particular, the rules of CITES (Convention on
International Trade of Endangered Species).
- Responsible sales:
The signatories agree to improve the
information provided to customers. SAMSE
is confident is its ability to advise clients
on their choice of wood species. We are
trying to promote wood as a renewable
and recyclable material, and we take care
to reduce the environmental impact of our
activities.
As signatories of this charter, we are happy
to be audited by the certified independent
body, responsible for validating compliance
with the relevant commitments. Following
the last audit, the LCB awarded us three
maple leaves.
Building positive,
a daily commitment
Our group has been involved
in construction within the
region for over a century.
As pioneers of positive construction, we comply with new regulations and are
attentive to market expectations. Our Build Positive approach, born from our
years of know-how, continues to expand in our network of stores. Our group
never stops adapting.
Building specialist deals
In these constantly changing markets, the solution is to create an
active monitoring mechanism, to anticipate demands and build
positioned and appropriate offers that combine products and
services.
Our group is always ready to take the initiative and evolve to meet
the demands of future markets, which are bound to change.
• The 17 Moboa-certified branches of the group have trained their
employees in low-consumption wood construction and renovation
(extensions, raised areas, etc.).
• We have drawn up a dedicated horizontal sales plan, inventory and
dedicated logistics, and technical animations. Our home, framework
and wood (MOB in French) customers have been put in touch with
project managers.
www.moboa.fr
"A strategic diversification
and a complete offer
for new segments"
The Iso-Ext approach responds to growing demands for Exterior
Thermal Insulation (ETI) (professional and private customers).
• We organize technical evenings to present our ETI solutions to our
clients, design offices and architects.
www.iso-ext.fr
The new paint brand, Iso Ext Peinture, is aimed at building and
façade painters who also require external insulation.
www.iso-ext-peinture.fr
As an RGE-qualified company,
Sweetair offers energy-saving
solutions to project managers
and professionals. Our suppliedand-installed heating, ventilation,
sanitary hot water production
and electricity production
systems are essential renewable
energy complements for our
range of equipment.
www.sweetair.fr
• The group’s brands, members of the Réseau Énergie Habitat
(Home Energy Network), assist clients with a renovation project.
On the agenda is: improving the energy performance of existing
buildings, getting in touch with qualified companies, and
seeking finance.
www.reseau-energie-habitat.fr
• Through its network of certified professionals, Sweetair deals with
all asbestos removal issues: roofs, façades and paint.
www.zero-amiante.fr
Highlights
40 per day
What exactly is in the water at SAMSE agencies?
make a note of those they use. And
we decided to reward the three teams
storekeepers, drivers and depot
managers have proved themselves.
Gold medal for the Pontcharra branch,
silver for Sisteron and bronze for
Aubenas-Lalevade-Montpezat.
The results of the 2015 customer
satisfaction survey were 7.5 out of 10.
This is a good level, expressed by
4,902 clients who took the time to answer
40 questions, taking on average 12 minutes
each.
This shows that customer satisfaction is
on the rise.
And especially in the following services:
contact with a sales representative,
greeting at the agency, delivery service and
professionalism of salespersons...
Storekeepers and drivers: top notch
logistics!
Some questions in the survey related to
branch depots. Customers were able to
What is the key to success with these
well-maintained depots?
Clearly marked stock and storage areas,
one storekeeper in charge of one area,
and colleagues who respect the work
they do.
••• Also read our Concrete examples section on
page 25.
That is the number of lorries provided
by Zanon every day, departing from the
Brézins platform. As a long-time partner,
this consistently reliable transporter
supplies our 340 outlets on a daily basis.
Establishing a dedicated operating unit
guarantees reliable delivery deadlines as
well as route optimization and the cross-site
flow of goods.
Logistics,
the cross docking effect
We are developing cross docking within the
scope of shared provisioning management.
This method of organisation allows users
to link up and cross reference stock
flows from suppliers with delivery flows
to our sale points on the Brézins central
platform. Effective in improving centralised
purchasing, optimising stock levels and the
number of preparations at the unit, cross
docking also functions between platforms.
For example, Log Appro in Brézins can rely
on the Argonay site that is dedicated to the
"wood-panels" activity, to order a non-listed
product for a specific customer requirement.
A real competitive advantage for each of our
companies.
Tailor-made for the
health of our employees
No more musculoskeletal disorder (MSD)
reported! The result speaks for itself, and
it is all down to the construction of the
platform in Brézins. It is equipped with a
conveyor that facilitates and accelerates the
unloading of goods delivered in containers,
while limiting the risk of accidents. Customdesigned for bulk products, the teams felt
the benefits straight away. A choice that
keeps everyone happy.
A conquering sales force!
A new training programme has been born.
Specially developed for our business, it
mainly aims to strengthen market research
skills. The programme consists of analysing
a customer portfolio, "discovering" a
prospective client through the quality of
the questions asked, computer skills and
marketing materials and even the technique
of following up quotes. As for the managers,
they have revised their dashboards to better
monitor the development of their sales. A
few months after the first training courses,
we noticed that a third of employees tended
to perform well and feel more involved and
had a stronger attachment to the company.
Another third was vastly improving, since
the training was seen as a "trigger providing
the means to be more at ease." This is
particularly relevant for market research.
Finally, the last third were yet to progress in
their adoption of tools and resources. It is
down to the managers to support them in
order to improve results.
Must-have products!
"Les Indispensables" is our brand that
gets straight to the point: it focuses on the
products that are most commonly used
by professionals and on further enhancing
our competitive edge. Our excellent value
for money is all down to the development
led by the MCD network (500 outlets).
In 2014, this national network of material
dealers counted in its ranks the likes of
VM Matériaux, Quéguiner, CRH France
Distribution and the SAMSE Group.
www.lesindispensables.fr
We own 500 lorries for guaranteed flexibility
"In-house" control of resources is a proven strategy. Our organisation's transport, logistics
and delivery to customers is a well-oiled, effective machine. We own a fleet of 500 lorries,
equipped with various sizes and capacities of lifting gear, capable of delivering to all sites,
including raised platforms. And what makes this equipment complete? Our indispensable
drivers, who play a vital commercial role! When they are not driving, they perform other
functions at their retail outlets. When it comes to versatility, we are one step ahead.
Innovations
EVA – agility incarnate
It is one of the biggest projects undertaken
using "agile methods" and is based on
group participation and work. EVA is the
company's very own collection management
software solution for La Boîte à Outils and
L'Entrepôt du Bricolage. Our teams have
given EVA their all, defining requirements,
testing and validations... And the end result
is even more than conclusive: with its
ergonomic design, the tool is easy to use,
secure, scalable and enables increased
productivity!
And customers save just as much time!
The hydraulic spreader: a
practical invention
We've got the Scoop!
Our new application, Scoop, is a real marketconquering tool that offers 3 main benefits:
For our sales force: prior knowledge of all
calls for tender, the geo-location of sector
worksites and key customer information in
real time on their smartphone.
For our customers: business provider ATCs
and accurate monitoring of all their activity
in the region.
For our suppliers: a strong business partner
presence on all sites.
Victory for our human
resource champions
A study of our depots gave birth to a specific
accessory designed by SAMSE. The "hydraulic spreader" facilitates the handling of
goods, and particularly welded wire mesh.
What is the aim? Easy loading and unloading – and with fewer risks – of ours and our
customer's materials into our lorries.
The SAMSE Group "employer brand"
strategy won silver.
For the second year running, the human
resources departments of companies in
the CAC40, the SBF120, ETI and growing
companies were honoured at a ceremony
organised by the magazine, Décideurs.
Employer brand, well-being at work,
digitalisation of the HR function, and a wide
range of other topics were discussed. The
event aims to help people realise that the
wealth of a company depends as much
on its financial statement as on its human
capital.
Campus, skills training to
help us grow together!
Elements of emulation, personal
investment and internal promotion mean
our employees appreciate our Campus
courses on all levels! This programme is an
important pillar for internal promotion and
employee loyalty, and perfectly meets our
objectives. Furthermore, it has received state
professional certification.
It is nice recognition of the work
accomplished in 2013 with the first
professional training course for branch
managers. This session helped us to
establish what needed to be done for the
second year of training due to be launched
the following year, for the SAMSE Group
and SIMC. This experience emulated and
generated concrete requests for training in
other areas, giving rise to a specific Campus
for SAMSE and M+ Matériaux technical sales
representatives, for example. What a lovely
rebound effect!
Project Satisf'action:
let's share to build!
SAMSE has been surveying customers
on their level of satisfaction every two
years for the past six years. The results of
this are displayed on a satisfaction scale
organised by agency and by region.
We decided not just to listen to our
customers, but to listen to all our
employees, at both headquarters and in
our branches.
More than 130 three-hour discussion
meetings have, therefore, been
scheduled between December 2015
A sense of service and
demanding choices
Happiness is at the touch of a keyboard and
the mouse can take us there. As a pioneer of
e-driving in France, L’Entrepôt du Bricolage
is constantly improving its online sales. As
a private customer, I can place an order
on e-brico.fr and have my merchandise
delivered to my store in comfort. Last year,
SAMSE launched its app for smartphones
and tablets, through which businesses
and customers can view all of our offers
(professionals were already able to track
orders and invoices in their dedicated "Pro
Section" at www.samse.fr). Doras has the
full "Drive" service, the traditional in-agency
purchasing service. The client first checks
item availability, and can then order and
collect the items two hours later. More
than ever, our group is boosting business
via the Web using a multi-channel
distribution network and maximum
visibility for our offers. The Internet is
ultimately a tool that we use extensively
and effectively in recruitment via social
networks, where high-quality profiles can
be sought out.
and April 2016 to collect everyone's
opinions, views and ideas. We also built
and trained a team of 30 "in-house"
organisers, who will be heavily involved
in the success of this major project.
This approach could be expanded into
the group's other brands.
atisf’
ction
••• Also read our article Project Satisf'action in
3 questions, page 33.
With e-brico.fr, you can order from the comfort
of your home: collect 2 hours later, between 7:30
and 19:00 Monday to Friday, or have it delivered
by crane truck, secure payment.
The 24/7 Drive service for Doras customers:
your order ready in 2 hours, stock check available,
the guarantee of personalised prices.
Satisfaction
Customers, employees, suppliers –
an inseparable trio!
Any business or any group
puts customer satisfaction first.
Because, obviously, we have the customers to thank for
turnover. But each brand has its own interpretation of this
customer satisfaction. Its own expertise in the matter. The
SAMSE Group relies heavily on local presence, closeness,
commitment, training and expertise to achieve this.
Listening, providing assistance and discussing matters
all form part of what our teams do. And everyone works
together, doing what they are able to do best. However,
beyond customer satisfaction, it is employee satisfaction
and, even less common still, provider satisfaction that the
SAMSE Group is working towards.
We go behind the scenes of an operation unlike
any other.
Satisfaction
Products | Training | Expertise | Listening | Sharing
Reactivity | Setting an example | Commitment on
the ground | Regional involvement | Accountability |
Loyalty | Ease | Simplicity
Disclaimer:
Members of the Management Committee had not prepared for a meeting
with the journalist, Myriam Cornu, or
to answer her three questions:
"How do you ensure:
customer satisfaction, employee satisfaction, provider satisfaction?" The
consistency of their answers, however,
suggests that they practise what they
preach. Although there was no conferring or prior preparation, the answers
were all the same. And they demonstrate a concrete truth: for the SAMSE
Group teams, if there is satisfaction
with one group, there will be satisfaction for the others.
"It is our job to be a stockist. It's our raison d'être.
In our group policy, stock is part of the service we
provide for our customers. "
Philippe Gérare, Sales Director
S
ome things we can fix right away:
"Customer satisfaction is our everyday
goal, and that means already having
stock available," says Philippe Gerard,
Sales Director, to sum up. "It is crucial for
maintaining some flexibility in the team
dynamic."
When it comes to Sales, Yannick Lopez sings
the same tune: "Stock is THE key. We sort
of take the opposite view to the market and
make sure there is no shortage in 20/80s."
The job is based on this simple principle:
the right stock with the right products.
Constant development of the range – in line
with and ahead of regulations – is a priority
for the SAMSE Group. As well as the price
placement. Not necessarily the "lowest"
price, and rightly so. The Purchasing Director
explains that "we are always looking for
the high quality products at the most
competitive prices and that are easy to
install." To increase an artisan's productivity,
we look into installation costs. By saving
them time on site, we save them money.
It is our job to provide them with simple
solutions!"
"Customer satisfaction also means listening to
the market about new products. We are on the
lookout for supplier creativity. Offering innovative
products, being process development engineers,
being constantly on standby, meeting with our
suppliers, in France and abroad – all of this is
vitally important to us."
Yannick Lopez, Purchasing Director
An unparalleled logistics service means we
can offer our famous wide range of goods
at a great price. So, Marc, what do you
think? "In order to satisfy our customers
(our outlets), we rely on our powerful
competitiveness tools: our platforms and our
transport," says Marc Cointepas, Logistics
Director. "They help make a difference to
end customers throughout the entire group
because all outlets, whether big or small,
have the same weapons to help them sell
well. With our kitty system, agencies pay no
transport fees."
"All our outlets, whether big or small, have the
same weapons to help them sell well."
Marc Cointepas, Logistics Director
Concrete examples
Full-service – the
personalised boost
The logistics service has several strings
to its bow to help support retail outlets.
Manager, Marc Cointepas explains: "We
have lorries and forklifts that agencies
can hire, while we provide maintenance.
We have a hotline that takes care of
everything." This is a very "serviceoriented" aspect that helps relieve branch
managers of some of their problems.
Another comforting factor is that 1,500
items are ordered automatically as soon
as they reach the threshold, so that the
business is guaranteed rolling stock, but
alongside this fluidity there is also great
flexibility – everything can be configured.
"In the SAMSE Group, not everything
is always mandatory. You can choose
not to use our services. This autonomy
strengthens our obligations when
it comes to satisfaction. We must
prove ourselves. "
Expertise and products
"Our teams' expertise –
one of the keys to our customer satisfaction."
Olivier Malfait,
changed." says Olivier Malfait, Chairman of
the Board.
"They are very well-informed; they research
the product online before coming to the
retail outlet. We can't just tell them any old
information. We need salespeople who
know what they're talking about."
The Director of Human Resources judges
employee satisfaction from their requests
for training, and rightly so. "The more
employers are satisfied, the more they
request training and invest themselves
in their job," says Françoise Grassa,
reassuringly "Whenever I talk about our
"Campus" programme, I see genuine
interest. Their eyes light up. Our employees
who have taken on the position of branch
manager are very eager for this training,
which is great to see. It gives them insight.
What is my purpose, how can I join in,
how do I improve customer satisfaction at
my level?"
••• Also read our "Campus" article on page 18.
come first!
If products are at the heart of the system,
learning how to use them is even more
central. There's no point putting these
fabulous solutions on display if we don't
know how to advise customers on how to
use them! "There have been remarkable
changes to technology in the last ten years.
We need more advanced training." confirms
Yannick Lopez. "Getting ahead in the sphere
of technology represents a real advantage
for salespeople. What is our role? To give
them the tools and train them in new
products. They can focus on this expertise,
which we expect from them so they can
work in comfort: controlled stock means less
stress."
Supplier satisfaction is also relevant to this
staff training, as, for manufacturers, it is a
guarantee that the technical aspects of their
products are an important influencer in their
sale. This ensures that the quality is being
properly conveyed. "Our added value lies
in this specific product training," continues
the Purchasing Director. "Consumers have
"I judge employee satisfaction based
on their desire for training."
Françoise Grassa,
Human Resources Director
Satisfaction
People at the heart of it all
To want to meet customer needs,
you first have to be satisfied yourself!
This is evident from the way we select which
IT project to carry out, for example. Let's
see what Olivier Bis, Director of Information
Systems and Methods, had to say: "At the
end of the year, we bring together each
department to discuss how they expect
tools to develop. We are two to three times
oversubscribed. How do we choose? Our
approach is very simple. No ROI tools.
We put people first. We carry out projects
because we believe in them.
There is, of course, a budget culture that
revolves around spending control, but we
are not obsessed with numbers; we focus
more on motivation. Nobody challenges
what we say. When we say it will take x
months and explain what human resources
we need, people listen to us. There is a lot
of respect and dialogue. We all really speak
to each other and trust in one another's
expertise."
We work in the same way with suppliers.
Olivier Bis recalls a conversation with a
supplier: "Last year, I said to a supplier
that we would like to work with him in an
"agile" way.
He replied saying, 'Oh, but we don't know
how to do that'. To this, I simply replied,
'We'll teach you'." This is a simple approach
that works on all levels. Jérôme Thfoin,
Marketing and Innovation Director, says, for
example, that at the head office, you will
come across Olivier Malfait, Chairman of the
Board, chatting with new salespeople.
"Listening and sharing are values that
make sense to us."
François Bériot,
Vice-Chairman of the Board
"We carry out projects because we believe in them."
Olivier Bis,
Director of Information
Systems and Methods
Concrete examples
When innovation
brings satisfaction
Working in the heart of a business
"that isn't one to lag behind" is rather
challenging! Especially when you
are passionate about computers, for
example. Olivier Bis testifies to this,
"Whether it's our tools, technology
or our way of doing things, we have
a reputation for being innovative,
especially for "agile methods". We
are highly sought after because
candidates have understood that the
SAMSE Group is not like the others.
But we recruit very few employees:
our employees are loyal, even
though other companies would be
more than happy to have them,
with the CVs they have. What makes
them so proud? Being at the cuttingedge."
Listening is good,
but hearing is better!
The Marketing and Innovation Director
feels he makes himself available for his
"customers", the outlets, with a few simple
rules: "Just because this is the company
head office, it doesn't mean you have to
queue up outside the office to talk to us.
And we remind people of that when they
leave us messages. We're not in an ivory
tower. We prefer closeness and reactivity.
The quest for shared success. The team is
united because superiors 'at the top' lead by
example."
These exemplary values seem all the more
important within the company.
Phillippe Gerard states, "Employee
satisfaction is actually down to the
"Just because this is the company head office, it
doesn't mean you have to queue up outside the
office to talk to us."
Jérôme Thfoin, Marketing and Innovation Director
exemplary nature of the managers. Olivier
Malfait and François Bériot are here at 7 in
the morning. This helps to reassure staff.
People are invested at all levels." Olivier
Malfait confirms, "Everyone has a role to
play here. Anyone can easily go to a senior
executive."
Within the company, we consider listening
to be both fundamental and valuable. It
is equally as important to the customer.
"We need to try and hear their requests,
including those they don't actually make,"
says Jérôme Thfoin.
"Customer focus will make all the
difference. That is why we are practical
people. You have to go to the sites and
really LISTEN!"
Satisfaction
The people on the
ground are always right
"Irrigation comes from the ground, even
for legal and social affairs services," says
Dominique Durand. "I need to know what
the risks are and to be informed by the
branches. Then, when we are in the thick of
it, we find out whether we made the right
choice." It's the same story when it comes to
the management of computer systems.
that has always deployed its stores in small
steps." Antoine Siboul continues by saying,
"The common theme in the development
department is the expectations of citizens
and elected officials. When managing the
life cycle of buildings, i.e.their future, their
viewpoint plays an important role. We are
50% below the maximum consumption
"Being as virtuous as
possible is an everyday task."
Antoine Siboul,
Development Director
"My methods team provides the interface
between users and the tools," says Olivier
Bis. "We have one person per region, 'the
safety training contact', who is our conveyor
belt. Our organization has acquired the
means to provide support on the ground,
because we are not just interested in hearing
whoever shouts the loudest."
The local area, is therefore at the heart of the
group's issues, and so is the region.
"Our client is the development department.
We chose proximity and we work by
networking," says Antoine Siboul, who heads
the programme.
"Our regional deployment allows people to
develop, near where they live," says François
Bériot. We want to remain a local company
recommended by regulations. Being as
virtuous as possible is part of everyday life,
from construction to deconstruction. This is
all part of our entrepreneurial choices, our
foundations. As leaders in eco-construction,
we aim to set an example."
Whether it's in schools, employment
department, with disabled residents or
keeping people in unstable situations in
work, the SAMSE Group is involved as
much as possible in the local area and all
over the place, but we don't always know.
"We communicate little, preferring to
focus our efforts on getting things done.
It's quite a job. And a daily commitment,"
says Françoise Grassa, Director of Human
Resources. "When Viadéo organises an
event for example, we attend. We try to
stay close, without just 'showing our face'.
We have a very good partnership with the
local job centre, for example, who trust
us so much that can publish our offers
directly. We are honest and stick to our
commitments. That's the most important
thing. This taste for the truth means we
are highly appreciated by our suppliers.
Our credo is that we tell it how it is. 30%
of the CVs we receive are sent via social
networks. We only talk about things that
actually exist on the social networks. We're
not interested in showing off for the sake of
it. For example, candidates are particularly
interested in how much freedom we give to
our teams. And they are not disappointed
when they start with us, because this what
it's really like in our company."
"Irrigation comes from the ground."
Dominique Durand, Legal and Social Affairs Director
Concrete examples
DIY activity:
a certain conception of satisfaction!
The outlets La Boîte à Outils and
L’Entrepôt du Bricolage have their
own way of working on employee
satisfaction. Satisfaction that reflects on
customer satisfaction, and vice versa!
Jean-Jacques Chabanis, President of the
"DIY" department, can testify to that
vision and how it is implemented in the
everyday life of stores.
"We really want to make a different
in customer satisfaction. We are very
sensitive to human needs. We wanted
to make it official, make a connection
between the welfare of our teams and the
satisfaction of our customers," says JeanJacques Chabanis. "We gave the floor to
our 1,500 staff members, after training
volunteers to take on this project. The
place was buzzing with energy. From the
ideas put forward by those on the ground,
we choose three from all the stores.
Examples include break rooms that were
redecorated by the teams themselves with
exceptional results and installation quality.
It's exactly this kind of simple action
that we love. There was also the 'I' for
'Information', created to guide customers
around the store. Initially, staff took it in
turns to carry out this job, but the project has
matured and is expanding: in 2016, stores
will hire a permanent employee to support
customers, with the goal of creating customer
loyalty.
Following a proposal put forward by the
Grenoble outlet, we all decided to organise
a charity event in each store! This was in no
way connected to turnover. The idea was
simply to have different experiences that
would bring teams together and give our job
meaning. We are always ready to get stuck
Continued on page 28
"The whole point of our customer
satisfaction approach is that it does not
descend from the general management,
but comes up from the ground. The
stores themselves identify problems
and look for solutions," says Bériot
Arnaud, Managing Director of La
Boîte à Outils. "There is so much
going on today! The Briançon store,
for example, wanted to organize the
management of waste. The project has
since been validated and other stores
will be implementing it in 2016."
"When you trust your employees, they do not
disappoint you! When you give them
creative freedom, they come up with plenty of
proposals and solutions."
Jean-Jacques Chabanis,
Chairman of La Boîte à Outils
A day in the life!
"We encourage employees to go
learn about other job roles, for
better understanding. I, myself,
spent a day at Comboire this
summer to learn about different
jobs. Experiencing the everyday
life of stores means you can watch
ideas grow and better understand
the customer at the end of the
chain." says Jean-Jacques Chabanis.
Satisfaction
in. There are always interesting projects
popping up, which is a tremendous
boost! Fun events are organized by
each store with, for example, ice creams
being handed out by the store manager
themselves. Seeing managers roll up
their sleeves always goes down well!
This enjoyment shared by teams and
customers fosters relationships, and we
even exchange tips. It's all part of DIY!"
Finally, Arnaud Bériot adds: "The idea of
a car park man, to helps put goods into
your vehicle, also came from a store. This
all forms part of a great sense of service
and mobilises staff. These are expensive
choices considering their ratio to payroll,
but you have to know how to take risks.
And never forget that overall customer
satisfaction is our main springboard,
which is beginning to become a part of
the DNA of our company."
Great freedom
to create
The notions of autonomy and
accountability are the pillars of
our system
"Within the accounting department, for
example, one person handles a given
geographical area. We are focused on
the field," confirms Laurent Chameroy,
Managing and Financial Director.
"This gives us a very good level of reactivity.
Our employees are in a wider sphere of their
profession but in the context of a smaller
region. This requires versatility, flexibility and
agility. As part of a geographical team, the
employee becomes more involved. These
more comprehensive positions offer a daily
routine that is much less repetitive and help
maintain useful links."
The information systems and methods
department has access to 340 outlets, to
which we give considerable autonomy.
They work very differently and this means
developing tools that are able to adapt. "It's
more complicated but also more exciting,"
says its Director, Olivier Bis. "And then
we ourselves get to make the most of this
freedom to create. Last year, we devised a
customer relationship management (CRM)
tool for salespersons called "Scoop". We
have this ability to be a motor, to be an
agent of change in the business. If we're
talking about customer ambition, that's
where we can give it our all. We are a link
in the chain and it is very satisfying on a
personal level."
"Everyone organises themselves however they like in
order to achieve the objectives set together. We are
on a short circuit."
Laurent Chameroy, Managing and
Financial Director
"What makes customers keep coming back to us?
That little extra that can't be found elsewhere!"
Arnaud Bériot,
Managing Director of La Boîte à Outils,
The Group's hotline service is available to all outlets.
"Supplier satisfaction takes the same route.
Teams are given greater autonomy, proving
that when they are trusted, excellent results
are achieved," adds Olivier Malfait.
"We are all accountable vis-à-vis this goal:
we represent our manufacturer's offer,"
continues Jérôme Thfoin, Marketing and
Innovation Director. "They trust us with
their brand. They expect us to respect
it. My department is responsible for the
organisation of agency sales areas. We
have a huge responsibility in showcasing
the products. Their brand is our brand.
Bati'Days* operations, for example, are
huge boosters for them along with the trade
shows we organise."
As another example, the owners of our
operations buildings must also be satisfied.
"Depending on the store, we lease 40
to 60% of our premises," states Antoine
Siboul, Development Director. "We have to
learn how to make our operations managers
make even more progress. It is down to us
to generate a culture of accountability. We
want to maintain good relations with our
owners and with the surrounding region.
We want our buildings to fit well into their
environment. Respect is all about realising
that we are part of something much greater
than ourselves."
*Biannual professional trade fair for all multi-specialist
businesses
Strong-arm methods that
make you feel useful
The same values are upheld by the legal
and social affairs department. All policies
have deductibles. Dominique Durand's
policy is accountability and it works! "Every
time we increased fleet deductibles, for
example, accident rates were lowered
the following year. On-site safety policy
has also made a lot of progress thanks to
this method. It doesn't come with instant
gratification, we can tell you that. We hear
people complaining!" adds the department
manager with a smile. "But ultimately... the
managers are very happy that we are by
their side."
Satisfaction
Respect:
just a big word?
R
espect: the word has been said. It's a
word we often hear. But something
we don't often see "for real". Within the
SAMSE Group, however, it seems to play
a role in everyday life. "We operate based
on the concepts of trust and respect for
our employees," says Dominique Durand,
Legal and Social Affairs Director. "Everyone
has plenty of scope to express themselves.
I think I am a participatory manager, but
since, on the whole, the atmosphere in the
company is good, it is easier to achieve
employee satisfaction." So staff turnover
is very low, with just one person leaving
per year, on average, in a department
of just over 40 people. François Bériot is
delighted with this, and says: "The stability
of our teams is a real plus. Customers
and suppliers keep the same contacts and
therefore experiences, and information on
client history."
"Our employees' loyalty is a strong sign of
their satisfaction. I'm not talking about
how long they've worked here, but rather
their commitment.
They are the added value of our company.
There is a very low staff turnover here,
and it's great, because that allows us to
build for the future."
Olivier Malfait
"Our stores are closed on public holidays
and Sundays," says Jean-Jacques
Chabanis. "Our managers' philosophy
involves a certain element of playing the
role of a good 'parent' concerned about
the welfare of their employees. This fairly
firm approach goes against the grain,
but our employees need to recharge, to
spend time with their families, to enjoy
their passions."
What should an employee expect?
"A sense of belonging.
We're sort of visionaries when it comes to anticipating standards, for
example. A sense of belonging revolves around the difference that we
can make.
I think what interests employees in my department is that we are forerunners and innovative when it comes to sustainable development. They
like to have their say. We work horizontally, and discuss matters. One
point we need to work on is our inter-departmental communication,
which is too compartmentalised for my liking. But the group's employees
are very involved. There are solutions that people are willing to take on
board. Collective work, such as organizing trade shows, brings people
together."
Antoine Siboul, Development Director
Vis-à-vis suppliers,
respect is embodied by a word that's on
everyone's lips: partnership.
"Our policy on referencing our suppliers
is transparent: we build with our industrial
partners. To achieve this, we must devote
time to it," says Philippe Gerard. For
purchasing, Yannick Lopez expresses the
same feelings: "We work with our suppliers
in the long term. They are not in danger with
us. This loyalty enables manufacturers to
invest in training, monitoring and relations
for us. They know they will reap the benefits
of their efforts. We may have to deal with a
manufacturer that has a temporary difficulty,
with a problem on the production line,
for example. We are able to say to them:
'We will move the volume to another
manufacturer for six months, but we'll come
back as soon as you are at the right level.'
We trust them."
Concrete examples
Respect in a single
question for
the General and
Financial Director
Laurent Chameroy, do you
have an example of respect for
suppliers, in practice, to give us?
"I have several, but I will give you
this one: it is not acceptable for us
to miss a deadline for payment. It
would be in poor taste, and would
be a faux pas in good relationships.
Everybody is forbidden to build
up cash reserves at the expense
of suppliers Another very simple
example, is collecting them on
time, without making them 'wait
around'. We do not put pressure
on them. There is no threat of
them losing us as a customer. We
have established trusted and longstanding partnerships with each of
them, whether big or small in terms
of volume."
"Our relationship with our suppliers is the same as our relationship with our customers: a warm one. At the
professional fairs we organise, suppliers meet users in a friendly environment.
Manufacturers also appreciate the extreme loyalty that characterises us as a company." Yannick Lopez
From left to right:
Alain Doucet: Key Accounts Director, Bruno Lheureux: Self-Service Facilitation Supervisor, Stéphane Jourdan: Director of Self-Service Management,
Cyril Bollon: Woodworking-Fasteners Business Director, Laurence Gal Zaza: Assistant Tiling-Sanitation-Environment Business Director, JeanMarc Damour: Structural Work Business Director, Yannick Lopez: Purchasing Director, Chantal Caillat: Product Cataloguing Manager, Pierre
Comte: Director of Roofing-Insulation Business, Corinne Tardy: Director of Tiling-Sanitation-Environment, Philippe Gérard: Sales Director,
Jean-Marie Algeo: Wood Panel-Parquet Business Director, Eric Lotenberg: Director of Public Works-Water Supplies, Rifki Baccar: Assistant Roofing-Insulation
Business Director.
Satisfaction
A quaint little Smurf village?
L
istening to suppliers does not appear to
be a common occurrence in companies.
But what is this satisfaction for? "Either
way," replies Philippe Gerard, "customer
satisfaction, employee satisfaction and
supplier satisfaction work as a whole. When
customers are happy, we are happy at work.
When they complain, it's stressful. Our
shopkeepers and our drivers are our main
assets. They are the key to everything.
We shouldn't put too much strain on the
minimum number of necessary resources.
We must listen to agencies on a day-today basis.They are the ones who deal with
customers daily."
And here, listening works both ways. "We do
not need to schedule a time to feel heard.
We can talk to one another. Got an issue? It's
in our nature to lend an ear. We won't leave
the matter to gather dust. This ease of access
is important," confirms Laurent Chameroy.
But the Managing Director warns us, "But be
careful. It's not a quaint little Smurf village
here. We are a company that has doubled
in 10 years. There may be an element of
nostalgia, even if it is becoming less and less
the case. Today, it is a very well-organised
group whose geographic base is a model for
stability, with its reassuring elements."
"We feel a great deal of closeness and
support from the management, and we
try to convey that to our employees,"
testifies Philippe Gerard, Sales Director. "I
can't imagine a branch manager not going
around the warehouse greeting everyone
each morning, for example. If employees
are supported and feel supported by their
superiors, they are satisfied. It takes a lot of
sharing. I've learnt that: 'the way you look at
someone changes them'. That's an idea that
we cultivate here." And that is all part of the
recipe – a pragmatic, rather than a magic
recipe – that is applied day in, day out by
"I see it as more of a joint adventure with 5,000 people I like."
Chameroy Lawrence, Managing and Financial Director
"The Satisf'action project, which involves
listening to employees, will be used to
establish roadmaps for the future of
the group," explains Jérôme Thfoin,
Marketing and Innovation Director. "It
will feed the company's
strategy."
the SAMSE Group on the road to customer,
employee and supplier satisfaction. A route
that the teams will takes themselves, thanks
to Project Satisf'action! "This is a very nice
subject," concludes Olivier Malfait. "This
is not a theoretical project announced by
headquarters. We are too pragmatic for that.
Here, we have employees who are very
invested, and we want to listen to them."
François Bériot explains that, "The best ideas
often come from the bottom. The idea of
this employee satisfaction project is 'sharing
to build' – tell us where you want to go. And
we will go there. Together."
Concrete examples
Satisfaction scales
to concretely
measure customer
satisfaction
The marketing and innovation
service piloted the customer
satisfaction survey, which consisted
of qualitative telephone interviews
based on 40 questions. The process
in place helped us to develop a
plan of action: "It brought people's
expertise, their skills, but also the
flaws in our organisation within
our grasp.
It helped us to point out specific
areas for improvement," says
Jérôme Thfoin, Department
Director.
"And because satisfaction is a twosided affair, we decided to do the
same for employees."
We also launched a consultation for
all SAMSE employees.
"Any thoughts on the Satisf'action project for the
employee consultation are welcome: from the most
practical idea, with very quick plans of action,
to more complex issues, requiring more time and
organisation." Antoine Siboul
••• Also read our column "Project
Satisf'action in 3 questions" below.
The
Satisf'action
Project
in 3 questions
How did this employee satisfaction project come about?
"In these difficult times, we want to work on the 'how' and not just the 'how much'.
Everyone can lay their own brick to help build the SAMSE of tomorrow," says François
Bériot.
What do you expect from the teams?
"To tell us where they want to go. The die has not yet been cast. Together, we will decide,
in order to give a new meaning to the SAMSE of today and tomorrow," replied Antoine
Siboul, Development Director.
How will you actually organise yourselves?
"More than 130 3-hour long meetings will be conducted by 30 organisers. Teams have been
built to conduct these meetings. Shop-owners, drivers, ATCs, branch managers – everyone
can express themselves in an 'agile' way. 'What can I bring to the table to improve my
satisfaction? And my team's satisfaction? And, ultimately, customer satisfaction?' These are
the questions we will ask each other," concludes Olivier Malfait.
Tête-à-tête
with our stores
Executive Board
Sup ervisory Board
Olivier Malfait
Chairman
of the Board
François Bériot
Vice-Chairman
of the Board
Paul Bériot
Vice-Chairman
of the
Supervisory Board
Patrice Joppé
Chairman of the Supervisory Board
Multi-sp eciality business
Olivier Malfait
Chairman
of the Board
François Bériot
Vice-Chairman of the
Board
François Noël
Chairman
of the Board
Damien Cugnet
Chairman
Laurent Chameroy
Managing Director
Stéphanie
Saint-Martin
Chairman
Serge Roux
Vice-Chairman
Trade sp ecialist | Wood
Trade sp ecialist | Public works, water supply
Christian Rossi
President
Managing Director
Didier Zambon
President
Claude Winling
Chairman
Luc Henry
Chairman
Laurent Ouvrier-Buffet
Chairman
Jean-Luc Gimenes
Management
DEPUIS 1766
La compétence d’une équipe
C1
C1
C
C17
15 J
J
3 J1
J
17
7
DI Y
Jean-Jacques
Chabanis
Chairman
Renewable Energy
Arnaud Bériot
Managing Director
38 | SAMSE Group | 2015 ANNUAL REPORT
Christophe Laugier
Director
Transp ort
Denis Zanon
Chairman
Marc Cointepas
Managing Director
Sébastien Wojka
Management
Multicoloured, multi-regional, multispeciality... and so complementary!
Our outlets can deliver a full project. From
water supply to the building and secondary
constructions to finishing, the 5,200 group
employees bring their expertise to
craftspeople and construction companies as
well as private customers.
Find out more about our family of stores...
Jacques Plattard
Chairman
Claire Didier
Chairman
Bruno Didier
Managing Director
Trade sp ecialist | Tiling - Sanitation
Jacques Plattard
Chairman
François Bériot
Management
Laurent Jacquet
Chairman
Francis Blanc
Chairman
Trade sp ecialist | Joinery
Catherine Paysan
Chairman
Jean-Louis Barrier
Managing Director
Multi-speciality business
Proximity and
reactivity under
constant construction
www.samse.fr
Key 2015 Figures
1490
Employees
80
Branches
e405M
Turnover
General Management
Olivier Malfait - François Bériot
Regional Managers
Isère
Volle Alain
Haute-Savoie
Valery Gadre
Savoy
Christophe LYONNET
Greater Lyon - Ain-Bresse
Pascale Courand - Fabrice Lauricella
Drôme-Ardèche
Serge bouby
Hautes-Alpes
Stéphane sambain
It is, above all, about the people on
the ground. As a distributor of building
materials and equipment since 1920,
SAMSE has 80 outlets in the RhôneAlpes, PACA and Gard regions.
Our extensive network, our supply methods and our development
are linked to a desire to be a local contact for building/construction
businesses, and professional and private customers. Our regional focus
is a direct benefit to the customer. Local recruitment associated with
internal promotion and stable teams all result in a knowledge of the
specificities of the region, building methods, local materials, companies
and craftspeople. This better understanding of our customers means we
can offer greater satisfaction.
Innovative in the region
As an established and involved major
player, SAMSE knows how to react
and team up with others to offer a
comprehensive solution for energy
renovation in tourism properties in the
mountains.
The brand provides resort decision-makers
with comprehensive expertise as a member
of the Réseau Énergie Habitat (Home
Energy Network). This EIG, uniting regional
actors (SAMSE, Rexel, Schneider Electric, the
Banque Populaire des Alpes and Inoveha
design studio) supports local authorities
and property management companies and
provides them with services and amenities.
Alpes de Haute Provence
Thierry jourdan
Gard
Gérard brakha
Affiliated SAMSE branches
Blanc Matériaux is a family-owned company
founded in 1965 in the Alpes de HauteProvence. It joined us in 2005.
Founded in 1911 in Bourg-de-Péage (26),
the family business Didier Matériaux was
approached by the group in 2008 and has
5 outlets in Drôme.
Very satisfied customers
In 2015, SAMSE conducted a satisfaction
survey: nearly 5,000 customers were
interviewed for 12 minutes to answer
40 questions. The average score was 7.5/10,
a very good result for the retail market. This
helped to encourage our teams and define
each branch's priorities for 2016.
Key 2015 Figures
Samse 2.0
After the release of our Web application, our
appearance on social networks (Facebook,
YouTube, Pinterest) and our communication
campaigns on the Web, we will be launching
our 2016 "click and collect" service. Via the
SAMSE site, all customers with an account
will be able to access the database of
products that are in stock and order them
online. The goods will be ready at their
chosen branch.
3rd edition of the SAMSE
Exhibition A major regional event
for the entire construction industry. With
300 exhibitors, all SAMSE providers, our
Innovation Among Professionals Exhibition
offered product demonstrations, information
on RGE certification, C2Es, themed guided
tours: wood construction, exterior thermal
insulation, global approaches to renovation,
etc. 5,000 visitors, customers and employees
were welcomed for two days filled with
shared experiences.
An inherent sense
of service and
demanding
requirements
www.doras.fr
Key 2015 Figures
661
Employees
56
High "service:satisfaction" ratio, high
performance and durability of the
product, reactivity.
Basic quality requirements for Doras, the regional leader for building
materials in East France.
Since 1929, Doras has opened six new stores. Comptoirs du bois
(wood - panels) joined Careo (tiling - sanitation), Ménéo, Cleau
(joinery), Locouti (equipment hire), Outimat (sale and hire of building/
construction tools and equipment).
Branches
e180M
Turnover
François Noël
Sales Director
Olivier Million-Picalion
Director of Marketing, Communications and Sales Activities
Jean-Christophe Drouot
Administrative and Financial Director
Claude Moisand
Wood Panel - Parquet Activity Manager
Frederic Jacques
Platform Manager
Mireille Ronget
Investment and IT Manager
Brigitte Biju-Duval
Database and Methods Director
François Grivet
Regional Managers
North: Alain Painault
Dijon: Thierry Laborey
Chenôve: Christophe Clerc
South Burgundy: Ludovic Lejeune
Saône-et-Loire: Didier Dornier
Centre: Benedict Debruycker
North East: Jean-Michel Vieillepetit
Our 2016 Exhibition
Our 5th trade show. A wonderful event, eagerly awaited by the entire construction sector throughout the region. Manufacturers,
entrepreneurs and craftspeople along with
employees made the most of this forum for
discussion.
Doras Drive
Professional and private customers can now
order their merchandise online and collect
it from the outlet of their choice two hours
later. This approach has been implemented
throughout the Doras network, i.e. in
56 outlets.
A recycling centre
available for our customers
This new service aims to help customers
at the Chenôve (21) branch save time: no
need to rent a skip for their site. It could also
attract new craftspeople who, while taking
advantage of the recycling centre, could also
buy their materials from Doras.
VOTRE SERVICE
EN LIGNE
24h
/24
VOTRE COMMANDE
PRÊTE EN
2h
LA GARANTIE DES PRIX
PERSONNALISÉS
LA CONSULTATION DU
STOCK DISPONIBLE
doras.fr
00480_DORAS DRIVE flyer 10x21.indd 1
24/07/2015 12:45
Expertise is
the way forward.
Ever since our company was created,
we have put all our energy into helping
professionals on the issue of energy – and
rightly so. Our high-performance solutions
are now a model to aim for.
Specialists in plasterboard, framing,
roofing, exterior insulation, all have a representative of choice at
M+Matériaux. A growing multi-specialist.
www.mplus-materiaux.fr
Key 2015 Figures
540
Employees
Réseau Energie Habitat (REH),
location sharing
The Perpignan branch is not only a space
for presenting products and solutions for
thermal performance; it is also the meeting
point for the region. Each week, architects,
design studios and builders come to
share information on products (heating,
ventilation, water heaters, exterior thermal
insulation, home automation, etc.) and new
regulations. Conferences are co-organised
with Greta, the CCI, the urban area
community, Socotec and more. A dedicated
team runs this REH scheme and supports all
of the branches.
45
Branches
e146M
Turnover
Chairman
Didier Zambon
Managing Director
Laurent Chameroy
Sales Director
Jean-Claude Malod
Philippe Thomas
Deputy Directors
South East: Erwan Toussaint
South West: Hubert Daccord
A colourful 2016
M+Matériaux is celebrating its 20th birthday
in style with employees, customers and
supplier partners: i.e. all those helped it
to grow, succeed and become one of the
major industry players in South West France.
MuLTI-SPeCIALITY BuSINeSS
From slabs to
� rep laces, our
homes transf ormed!
www.materiaux-simc.fr
Key 2015 Figures
522
Employees
27
A local presence and expert advice are the
building blocks of this construction materials
specialist has successfully diversified: Public
works, tools and materials, joinery, flooring,
kitchens, toilets, stoves, wood and timber
frame, etc.
Originally from Manosque, SIMC is now
present in five départements in the ProvenceAlpes-Côte d'Azur region. In order to expand, it was able to pass tasks on
to its own teams, using their detailed knowledge of the products and on
to the power of the SAMSE Group.
Branches
5
Large-Scale
DIY Distributors
e143M
Turnover
Supervisory Committee
Michel Chaumeton
Alain Jean
1945-2015
In 70 years, our family business has become
one of the leading companies in the PACA
region for trading materials. We diversified
our business by joining forces with
L’Entrepôt du Bricolage to open shops to the
general public.
Management Committee
Chairman
Stéphanie Saint-Martin
Vice-Chairman
Serge Roux
Project and Development Managers
Michel Chaumeton
Alain Jean
Sales and Marketing Director
John Crayston
Regional Managers
José Ibanez
Olivier Jourdan
Mathias Grumberg
Xavier Colls
Gilles Peisson
Purchasing and Logistics Director
Claude Arbaud
Administrative, Financial and HR Director
Seydou Diallo
Managing Director
Adrien Enoc
44 | SAMSE Group | 2015 ANNUAL REPORT
"ConSTRuiSonS DEmAin"
(lET'S BuilD TomoRRoW) fAiR
In 2015, SIMC brought professionals from
the construction industry together for
two days. This second meeting was our
way of complying with the law on the
transition towards greener energy. There
were presentations of innovative products,
demonstrations and conferences held
on this topic.
Industry - Multi-speciality trading
"Men, men, and
last but not
least, men"
Chairman, Jacques Plattard explains the
success of this French family-run group
with 130 years of expertise. Since 1885,
it has been drawing its strength from
its experience, and has passed down
professional expertise in industry, trade and eco-solutions through the
generations.
www.plattard.fr
Key 2015 Figures
475
In 2016, Plattard concrete
modernised its production
capacity
We decided to invest 3.5 million euros to
renew our Villefranche centre (69).
Employees
32
Branches
4
Concrete mixing plants
Outlets specialised by field We
have general building traders that cover all
large-scale project needs (Plattard Négoce)
and specialists in public works (Plattard
TP), wood-panels-joinery (Ollier Bois) and
tiles (Plattard Carrelages). A renovation
programme for tile exhibition halls has been
organised at the same time as the opening
of new timber outlets (see Ollier Bois
page 46).
3
Production sites
e136M
Turnover
Chairman
Jacques Plattard
Managing Director
Pascal Gasparian
François Le Guyader
Manufacturer Director
Dominique Rosier
PLATTARD PROMOTES RECYCLING
SITE WASTE
To better manage a project's environmental
impact, we are making a centre available
to our customers for receiving, sorting and
recycling inert waste from the construction
industry in Anse (69). Meanwhile, nonrecyclable/non-recoverable (clay, earth,
etc.) materials are used to redevelop the
group's quarry for restoring wetland areas to
promote biodiversity.
Bourg Matériaux, 4 in Ain!
All building supplies available on
the same site to save you time: main
structures and equipment from the
SAMSE store, public works expertise
from Plattard TP (which works with
Plattard SAS for the manufacture of its
products, which are bespoke), woodpanels-joinery activity from Ollier Bois
and tile supply from Plattard Carrelage.
Sales Director
Charles Plattard
Christophe Chabert
DEPUIS 1766
Water supply trade specialist
DEPUIS 1766
www.christaud.com
Key 2015 Figures
61
Employees
9
Branches
4
Stores
e24.1M
Turnover
Chairman Managing Director
Christian Rossi
Director of Operations
William Giuseppin
Sales Director
Dominique Robin
Rhône-Alpes Regional Director
Pierre Perrachon
Do your bit
in a public
utility project
The sustainable management of water
resources is as topical an issue as any.
Christaud and Vaudrey, distributors of
equipment and solutions for drinking water
supply, strive to support players in the
sector.
Water management since 1766
Assuring water supply is a real challenge
given the layout and the state of disrepair
of the French water network. We offer a
virtually unique service in France thanks
to the quality of our storage plans, both in
terms of the width and depth of the range,
but also thanks to the professional expertise
of our water supply teams.
With a view to growing nationally, we
created a group called "Network" to bring
together all of our stores and services.
A watery story
250 years and still going strong! Once, an
old copper smelter in Grenoble in 1766,
Christaud was an equipment provider for
water supply and sanitation, when it joined
the SAMSE Group in 1988. Since then, the
company has continued to grow by offering
systems that follow the complete water
cycle, from collection to the treatment plant,
via distribution to subscribers and measures,
with increasingly more connected and
mobile solutions.
Public works trade specialist
Our team's
expertise and sense
of service
This developing company offers waste water
and storm water purification, highways,
levelling of dry networks and urban
development and more than 6,000 public
works and drinking water supply product
references.
Célestin expands
into the South
With four branches located in the Rhone
Valley and Gard, Codiplast has merged with
Celestin and taken its name.
www.celestin-materiaux.fr
Key 2015 Figures
58
Employees
12
branches
e23.1M
turnover
Chairman
Damien Cugnet
Assistant Director
Christophe Mallière
Public works trade specialist
Public works...
and wood
specialist!
BTP Distribution offers products for roads,
various networks, sanitation and water
supply. Our offer also consists of tools, safety
equipment and, since 2015, a wide range of
wood.
The brand is still developing
Following the opening in 2015 of a new
agency in Woustviller (57), BTP Distribution
has been planning for its new activity: wood
and wood products. Stored at the office
of Haguenau, the wood is distributed by
4 branches throughout the Alsace Lorraine
region.
Sales Managers
North: Bruno Oliger
South: Philippe Marissal
www.btpdistribution.fr
Key 2015 Figures
64
Employees
4
Branches
e33.3M
Turnover
Chairman
Claude winling
Sales Director
Hubert Ingwiller
Assistant Sales Director
Sébastien Martz
Martine Coulomb
Wood trade specialist
The wood
for us!
As an expert in timber company, the
company Henry Timber supplies wood
for all of the SAMSE Group's outlets.
www.henry-timber.com
Key 2015 Figures
64
Employees
2
Sites
e62.8M
Turnover
Chairman
Luc Henry
Sales Director
North: Laurent Parisse
South: Florent Gérard
Operational Manager
Matthieu Bellet
Sabine reboul
Wood importer and trader
We import timber and processed products
(planed, brushed, treated, etc.) from
throughout the world. At our sites in Isère,
we manage a permanent stock of 35,000 m3
of wood and distribute more than
110,000 m3 per year.
We have project managers ensuring
our presence throughout France and
Switzerland. A fixed business unit of six
people is available as support to respond
quickly to customers, providing information
on stocks and arrivals, taking orders,
producing quotes and providing information
on their deliveries.
Timber
Gagnez du temps !
Services Pro
> Consultation stock
et arrivages
> Commandes en ligne
> réalisation de devis
> infos livraison
04 76 64 60 00 - [email protected]
HENRYTIMBER_signature_autocollant_74x41mm.indd 1
18/03/15 15:59
The SAMSE Group
wood platform
Founded in St. Hilaire du Rosier on the
Henry Timber site in 2006, this platform
aims to provide wood to all of our group's
stores. A sales team is available to help
outlets with their studies and quotes and
with boosting their sales, and sources
products for specific sites.
So Timber Deck
In 2016, we are launching our own retail
brand, So Timber Deck: exotic, resinous
and composite wooden terraces, complete
with wooden substructures and installation
accessories.
Over 20 species are available in various
colours and sizes, and can even be custommade, as planks and blocks to suit all types
of furnishings and decoration.
A product
that sets trends
Regional specialist in the distribution of
wood, panels and derivative products,
Bois Mauris Oddos offers a wide range
of products and services: solid items,
appropriate logistics, constant new
products, an online catalogue and price
list, and, now, technical consultancy to complement our other services.
And for professional and private customers, employees who are
available, committed, and passionate about their work.
The processing plant, Bois Mauris
Oddos, has the latest generation of plant for
processing panels. Whether it's for cutting,
edge banding, drilling and machining
on all types of signs, façades, dressings
and furnishings, the plant is sure to meet
your needs.
www.mauris.fr | www.oddos.fr
Key 2015 Figures
88
Employees
3
branches
e28.5M
turnover
Chairman
Laurent Ouvrier Buffet
The SAMSE Group
panel platform
This platform stocks and delivers panels
used for decoration, interior design,
insulation and construction to all of the
group's agencies. Situated in Argonay, it
has 10,000 m² of buildings and the Mauris
Oddos processing plant on the same site.
Choices of wood
As a a part of the Plattard Group, this
company specializes in the trading and
industrial processing of raw wood and
panels. Planed wood, old wood and
beams – the wide range of choices is
perfect for all those building outdoor
facilities planning indoor layouts.
www.plattard.fr
Key 2015 Figures
42
Employees
2
branches
e19M
turnover
Chairman
Jacques Plattard
Managing Director
Pascal Gasparian
Managers
Sébastien Thomas - Jean-Paul Jacquet
The only showroom dedicated
to wood in Villefranche (69)
In 2015, Ollier Bois opened a business with
a "ready-to-assemble" panel processing
workshop. This dealt with the cutting,
machining, edge banding, perforation
and sizing, etc. We work with carpenters,
joiners, fitters, kitchen designers and façade
specialists in these premises
Individuals are also welcome to visit
the large showroom where they can
choose their window frames, blinds,
cupboards, flooring, panelling and cladding,
decking, etc.
www.lescomptoirdubois.fr
Key 2015 Figures
41
Employees
4
Branches
e11.7M
Turnover
Les Comptoirs du Bois Management
SAMSE network: Jean-Luc Gimenes
Doras network: Sébastien Wojka
An experienced
carpenter for
the inexperienced
customer
Carpenters, fitters and simple DIYers are all sure to find all the materials
they need at Comptoirs du Bois. The Voiron branch can even provide
and install kitchens, floors or stairs.
JOINeRY TRADe SPeCIALIST
A t the f oref ront of
green building
As a joinery specialist, Remat selects the
most qualified products that meet the
requirements of the French Thermal
Regulation RT 2012, for all traditional or
wood frame houses. Professionals and
individuals alike appreciate its sense of
service: on-site advice, renovation projects, after-sales service workshop,
etc.
REmAT REnoVATion
The Remat installation service is RGEcertified. So, its clients have the added
bonus of assistance subject to crosscompliance for the renovation of their
joinery installations.
RGE (a quality standard
for companies that build
according to high ecological standards)
JOINeRY TRADe SPeCIALIST
Te key to
constructing,
decorating and
renovating
Founded in 1930 by one of the
Compagnons du Tour de France (French journeyman society), Roger
Cléau, this Doras store offers a wide range to both its private and
professional customers, including cladding, carpentry, joinery, air-tight
sealing, tools and hardware, wall coverings, bathrooms, etc.
www.remat.fr
Key 2015 Figures
32
Employees
2
Branches
1
Store
e6.6 M
Turnover
Chairman
Catherine Paysan
Assistant Director
Yves Meunier
Sales Director
Fréderic Breyton
www.cleau.fr
KEy 2015 FiGUREs
59
Employees
3
Branches
e17.4M
Turnover
Managing Director
Jean-Louis Barrier
Tile trade specialist
Large collections and
exhibition spaces
for personal or
professional use
www.espace-careo.com
Key 2015 Figures
Careo, the tile, flooring and bathroom
expert, offers a broad choice.
Businesses and individuals can find the
style that suits them, be it chic,classic, contemporary or neutral – there's
something for everyone!
56
CAREO continues to expand The
brand is spread across the networks of the
3 Samse, Doras and M+ Matériaux stores.
It brings additional expertise to material
wholesalers.
Employees
20
Branches
e21.4M
Turnover
Careo Store Management
Samse Network: Denis Barberoux
Doras Network: Thierry Laborey
M+ Matériaux network
South East France: Erwan Toussaint
South West: Hubert Daccord
Tile trade specialist
Tiling specialist
www.leader-carrelages.com
Key 2015 Figures
17
Employees
1
Branch
e3.3M
Turnover
Chairman
François Bériot
Director
Laurent Jacquet
This agency is open to professionals
and individuals and offers a wide
selection of tiles, sanitary fittings,
flooring and outdoors furnishing
products.
It also has a team of tilers.
ReNeWABLe eNeRGY exPeRT
(Renewable)
energy to
sp are!
It offers powerful, tailored-made
solutions for new builds or renovations,
for heating, hot water or electricity
production and ventilation, etc. There is
also a wide range of heat pumps, solar
or thermodynamic water heaters, photovoltaic and VMC solutions, etc.
A ComPREhEnSiVE offER
With its reliable products, an experienced
installation team and thanks to an
administrative hub working with banking
organisations, Sweetair can offer advice and
support for all types of Renewable Energy
(RE) projects. We operate in Rhône-Alpes
and PACA, on the new-build market, with
the implementation of the French Thermal
Regulation RT 2012, and the renovation
market through energy efficiency.
www.sweetair.fr
Key 2015 Figures
25
Employees
1
Branch
e3.8m
Turnover
Chairman
Laurent Chameroy
Manager
Christophe Laugier
ASBESToS REmoVAl: To
ComPlEmEnT REnEWABlE
EnERGy ACTiViTy
For a year now, the company has been
certified and working with building
owners and professional customers in the
construction industry.
www.zero-amiante.fr
DIY
La Boîte à
Outils
merges two
DIY stores
www.la-bao.fr
|
www.e-brico.fr
Key 2015 Figures
1511
Employees
32
L’Entrepôt du Bricolage
Providing DIYers with the very best
With a very demanding product selection
process, a "wide open" layout that does
not skimp on space, long-term, low price
guaranteed and reliable advice, "L'Entrepôt" makes sure it is always
a forerunner. Its 21 stores are equipped with a "Drive" e-commerce
service. Here, guests can easily collect the orders they placed via the
website.
Stores
e341.5M
Turnover
Chairman
Jean-Jacques Chabanis
Managing Director
Arnaud Bériot
Sales Director
François Boudon
Purchasing - Sales Director
Lionel Sayen and Nicolas Joly
Merchandising Director
Denis Philip
Marketing Director
Philippe Oustalet
Communications Director
Dominique Grelin
Assignment Manager
Emmanuel Bernard
Financial and Administrative Director
Régis Delaval
Human Resources Manager
Franck Ougier
IT Director
Frédéric Dufau-Joel
Regional Managers
Philippe Castello
Guy Frizon
Christophe Lavoux
Eric Lescut
Gilles Puissant
La Boîte à Outils
A friendly neighbourhood store
This is a store that is close to its customers, with teams that place value
on friendliness as well as shops located in rural areas or in the outskirts
of smaller cities. As a small DIY store, La Boîte à Outils offers a wide
range of services.
DIY
Key 2015 Figures
2nd DIY Summit
More than 1,200 people got together in
late 2015 to discover the new products in
the sales plan, and to vote for the most
innovative and attend demonstrations.
Two days were spent discovering, sharing,
discussing matters internally and with
the suppliers exhibiting at the summit, to
elect and choose which of the "customer
satisfaction projects" proposed by the teams
will be implemented in 2016.
L’Entrepôt, ever higher!
Further north, with the recent opening of the
Chateau-Thierry store in Aisne, our company
is now present throughout East France
via the Paris area. We also have a store in
Saumur (Maine-et-Loire).
All our stores have a "Drive" service, where
customers can collect the goods they ordered
at e-brico.fr.
A new store in Château-Thierry.
30 employees were recruited in the city
and its surroundings.
I'm tornpatronage and sponsorship
The SAMSE
Group
involved in the local area.
It is only natural for us to lend out support
to community projects and help with
environmental initiatives in the regions
surrounding our branches.
© D Ramd
And as a major player in the construction
industry, we also encourage associations
working for affordable and sustainable
housing, in France and abroad.
Construction of a health centre
in Senegal with the Aide Médicale
et Developpement (Medical Aid
and Development) Association
The SAMSE Group is supporting the Aide
Médicale et Developpement Association, a
French association that operates in various
countries throughout the world. Thanks to
donations, especially those from SAMSE, the
AMD built a proper health centre in the village
of Ethiolo, in the region of Kedougoun. That
means decent premises to receive the the
people living in a very isolated rural area, and
provide care for them.
The Ethiolo health centre will serve thirteen
villages, amounting to a total of 5,200 people,
and a population of 2,000 Guineans living
near the border.
The construction work was carried out by a
local company, with help from the villagers.
© M.A. Verpaelst / OT Le Grand-Bornand
© D Ramd
SÉbaSTien, paySagiSTe en iSère
Réseau d'Aide
Aux Artisans
@3
LaurÉaT Le 8 oCTobre 2015
J’ai rÉuSSi...
à qui Le Tour ?
eT Si VouS ÉTieZ
L’arTiSan
de Sa rÉuSSiTe
?
Þ faire un don
er son
Vos dons serviront à complét
l,
équipement en véhicule, matérie
performance :
outillage... Ou améliorer sa
tions...
certifica
,
formation, conseils
Þ TrouVer un CandidaT
Vous connaissez un artisan
se, alors
voulant créer son entrepri
ture.
soumettez-nous sa candida
un don ... une CandidaTure
(A3)
Réseau d’Aide Aux Artisans
MEYLAN
34 avenue de Verdun - 38240
RNA : W381015132
888
06 82 17 54 89 - 0680 239
[email protected]
Avec le soutien de :
www.artisan-reussite.fr
Négobois supports the SOS
Villages d’Enfants Association
The Club Négobois brings together a range
of manufacturers and traders including the
SAMSE Group. It supports charity events
through the “Fonds d’Action Négobois”.
As a partner of SOS Villages d’Enfants
since 2001, Négobois has been providing
its expertise and network of professionals
for the association, to give them benefits
in kind, financial assistance, and skills. The
projects supported are in line with their core
business: construction and renovation.
SAMSE encourages young
craftspeople to set up
their business
In 2014, Samse and other companies
from the region such as Vicat,
Banque Populaire, the Lions Club
and Renault-Auto Dauphine created
the A3 Association (non-profit
association in accordance with the
French law of 1 July 1901) to help
young craftsmen to set up their
own business, by offering material
support or the services and skills
essential to the development of
their business.
The first person to be awarded
this aid was a landscaper in
2015. Operation "Craft Your
Own Success" 2016 is already
underway.
Glisse en Cœur, the Number 1
charity event in the French
Alps.
24 hours of skiing and concerts in support
of a great cause... this is the concept
behind Glisse en Cœur. All in a festive
and supportive atmosphere and with free
concerts given in the resort of GrandBornand Chinaillon.
In 2015, 1,400 skiers, including one SAMSE
team, took part in this event, held for 8th
time, and helped to raise 259,116 for the
Laurette Fugain Association.
© Sonia Schlaeintzauer
SIMC, patron of the Musiks
Festival in Manosque
For the 30 years that the festival has
been running, SIMC is now in its
5th year of partnership. The Musiks
Festival in Manosque only seems to
get more popular, with an audience
of 62,500 attending
over five days, including 23,800
at the Kendji Girac concert. Other
headline acts in the 30th edition: Goran
Bregovic, Chico Trujillo, Massilia Sound
System and UB 40.
© Nils Louna
Tous Coureurs
Tous Coureurs is a team that brings together
walkers, runners and cyclists from the
SAMSE Group. The team participates in
internal sporting events with humanitarian
and social goals such as Ekiden and the
Cross des Enfants Malades. For the last
4 years, it has been a hit with its employees,
customers and suppliers, organising a Bike
Tour and a sports and social day.
La Pierra Menta
SAMSE and L'Entrepôt du Bricolage have
been partners of the legendary Pierra Menta
alpine skiing race for four years running
(Arêche-Beaufort, Savoy), and this year is
celebrating its 30th anniversary.
© Jocelyn Chavy, Pierra Menta 2015
Sporting commitments
©:SCOD
©: SCOD
In sport, we find the emotions and values
that are dear to us: individual and shared
commitment, shared success, attaining
ever greater personal achievements,
team spirit…
We enthusiastically support various clubs
and events in the regions where
we operate.
Sprinter Club Olympique Dijon
For the 9th year in a row, Doras has been
partner to the French amateur cycling team
established in 1993, and is currently in
"Nationale 1".
©: Fabien Baldino
The Brûleurs de Loups ice-hockey team
SAMSE has been following the Brûleurs
de Loups ice-hockey team from
Grenoble for 15 years.
FCG Grenoble Rugby
SAMSE is one of the major partners of FC
Grenoble Rugby, which plays in the Top 14.
©: Jacques Robert
©: Alain GROSCLAUDE/AGENCE ZOOM
SIMC, partner of Pays d’Aix
Université Club Handball
SIMC renews its handball partnership and
supports the club that has been in the first
division for the two years running.
©: Sylvain Sauvage
Chambéry Savoie Handball
This club has had the support of several
companies in the group for 18 years, plays
in the first division in France, and has a
number of players from the French national
team as members.
Fédération Française de Ski
national tour
Since 2005, SAMSE has been supporting
the Fédération Française de Ski as a
partner for the hopes of French skiing.
They take part each season in the
national speed competition called the
“SAMSE Speed Ski Tour”.
Once again this year, L’Entrepôt du
Bricolage and SAMSE are committed to
the hopes of the Nordic ski team in all
disciplines: biathlon, cross country skiing,
ski Jumping and the Nordic combined.
SAMSE is also a main partner in the
Coupe de Fédération (alpine skiing),
which will be held at Alpe d’Huez this
year on 9 and 10 April 2016.
www.groupe-samse.fr
Headquarters - 2, rue Raymond Pitet - CS 70020 - 38030 Grenoble Cedex 2
Tel.: +33 4 76 857 800 - Fax: +33 4 76 468 807
[email protected]

Welcome to the SAMSE Group

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