Franchise in Indonesia

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Franchise in Indonesia
Table of Contents
• Franchise in Indonesia
• IFRA 2014 Postshow Report
• IFRA 2015
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General Information
Promotion & Publication Plan
Supporting Programs Plan
Expo Facilities *what’s new*
Layout & Exhibition Rate
• IFRA 2015 Sponsorship Packages
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Platinum Package
Gold Package
Conference Package
In-kind Package
Franchise in Indonesia
Indonesia is becoming one of the most potential
market in the world for consumer goods.
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Consumer base : 238 million people
The fourth most populous country in the world
Gross Domestic Products : US $ 868,700 Billion
G.N.P. per capita : US$ 3.650
Economic growth rate : 6,3 %
Middle class up Income group : 20 % plus 50 plus
million peoples
Franchise in Indonesia
• The Indonesian Domestic market is an easy market, not too
demanding and can be a place for new comers (in franchising).
• The Indonesian business community are use to settle conflict
without intervention thru the court and find solutions between
themselves.
• This market can be a training place for franchises, who will learn
and experience as a mean for consolidation of their businesses.
• Newcomers from overseas and local have tried their luck in the
Indonesian market.
Franchise in Indonesia
Year
Overseas
Home-grown
Total
2009
260
810
1.070
2010
275
1.200
1.475
2011
300
1.400
1.700
2012
350
1.600
1.950
2013
380
1.900
2.480
*Source from Indonesia Franchise Association (AFI)
IFRA 2014 Post-show Report
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Event
: International Franchise, License & Business Concept
Expo & Conference (IFRA) 2014
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Venue
: Jakarta Convention Center, Jakarta – Indonesia
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Date
: June 20 – 22, 2014, Friday – Sunday
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Opening Hours: 10.00 – 21.00
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Endorsed by
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Supported by :
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: Indonesian Franchise Association (AFI)
Ministry of Trade of the Republic of Indonesia
Franchising and Licensing Association (FLA) Singapore
Malaysia Franchise Association (MFA)
Philippines Franchise Association (PFA)
Association of Chain and Franchise Promotion Taiwan (ACFPT)
Macao Trade and Investment Promotion Institute (IPIM)
IFRA 2014 Post-show Report
TREND OF EXHIBITOR PER YEAR
Number of exhibitors 184 companies – 300 brands
200
183
180
153
160
160
165
179
184
166
140
115
120
100
100
80
60
40
20
0
2006
2007
2008
2009
2010
2011
2012
2013
2014
IFRA 2014 Post-show Report
TREND OF VISITOR PER YEAR
Number of visitor 11333 visitors
18000
17000
16000
15000
14117
14000
13411
12908
12000
12000
11333
12000
10817
10000
8000
6000
4000
2000
0
2006
2007
2008
2009
2010
2011
2012
2013
2014
IFRA 2014 Post-show Report
TREND OF TRANSACTION PER YEAR
Estimate of total transaction 400 Billion Rupiah
450
400
400
350
350
300
300
300
250
200
158
150
100
70
50
50
25
35
0
2006
2007
2008
2009
2010
2011
2012
2013
2014
IFRA 2014 Post-show Report
NATURE
OF BUSINESS
IFRA 2014 Postshow Report
IFRA 2015 General Information
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Event
: International Franchise, License & Business Concept
Expo & Conference (IFRA) 2015
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Venue
: Assembly Hall, Jakarta Convention Center
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Date
: May 29-31, 2015, Friday – Sunday
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Opening Hours : 10.00 – 21.00, Entrance Fee : 50.000 (TBA)
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Endorsed by
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Supported by :
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: Indonesian Franchise Association (AFI)
Ministry of Trade of the Republic of Indonesia
Franchising and Licensing Association (FLA) Singapore
Malaysia Franchise Association (MFA)
Philippines Franchise Association (PFA)
Association of Chain and Franchise Promotion Taiwan (ACFPT)
Macao Trade and Investment Promotion Institute (IPIM)
Exhibitor Profiles
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Automotive
Bank
Spa, beauty & health
Retail
Business equipment
Cleaning / laundry services
Clinic & therapy
Internet support company
Consultant
Food & beverage
Jewelry & accessories
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Pharmacy
Property & furniture
Recruitment & training center
Rental company
Restaurant / Café/ Coffee Shop
School / education center
Travel agent
Logistics company
IT company
Visitor Profiles
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Franchisor and franchisee, entrepreneur
Businessman
Company Leader (CEO, Director, etc.)
Franchise Marketing Company
Government
Consultant
Lawyer
Professional / businessman
Students
Housewives
Etc.
Supporting Programs
Supporting Programs
*2014 Speakers line up
Layout IFRA 2015
Strategic Partner
Sponsorship Package
IFRA 2015
Sponsorship Programs
• Press Conference
– Deskripsi: IFRA 2015 akan mengadakan Press Conference dengan
mengundang Media Massa (TV, Cetak, Radio & Online)
• Presentation Slot - International Franchise Conference
– Deskripsi: IFRA 2015 akan mengadakan conference dengan
mengundang peserta 200 peserta dari pelaku industri franchise di
Indonesia. Sponsor diberikan kesempatan melakukan presentasi di
acara tersebut.
– Sponsor dapat melakukan
• Presentasi - Menjelaskan mengenai produk pihak Sponsor terkait
dengan dukungannya terhadap industri franchise
• Branding - Goodie bag, x-banner/roll up banner & souvenir
Sponsorship Programs
• Product knowledge (beginner) :
Workshop “(tema disesuaikan dengan kebutuhan pihak Sponsor)”
IFRA 2015 akan bekerjasama dengan pihak terkait untuk menyukseskan
acara workshop yang diselenggarakan.
• Product knowledge (advance) :
Workshop “(tema disesuaikan dengan kebutuhan pihak Sponsor)”
IFRA 2015 akan bekerjasama dengan pihak terkait untuk menyukseskan
acara workshop yang diselenggarakan.
• Stage Activities
– Sponsor akan mendapatkan slot untuk melakukan Product
Presentation tentang produk-produk dan layanan terkini.
Sponsorship Programs
• Sponsor for Visitor Programs
– Touch Screen Demo
• Deskripsi: Panitia akan menyiapkan touch screen di beberapa titik
area pameran. Adapun content dari touch screen tersebut akan di isi
dengan konten mengenai produk pihak Sponsor. Diharapkan para
visitor yang hadir dapat mengetahui produk Sponsor lebih detail.
– Exclusive Program for visitor @ Booth Sponsor
• Deskripsi: Setiap pengunjung diberikan semacam kupon yang
mengarahkan ke booth Sponsor guna mendapatkan Souvenir atau
Hadiah Hiburan yang akan disediakan oleh pihak Sponsor.
Brand Awareness @IFRA2015
Logo @ Outdoor
Promotion
Logo @ Indoor
Promotion

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 Visitor’s Guide
Horizontal Banner
Vertical Banner
Hanging Banner
Baliho
 Lanyard
 Backdrop Main Stage
 Committee Uniform
 Hall of Fame Backdrop
Logo @ Media
Promotion
 Online Promotion
(Website, twitter &
facebook)
 Magazine Promotion
 Newspaper
Promotion
Brand Awareness @IFRA2015
Sponsorship akan
memaksimalkan keikutsertaan
perusahaan pada pameran, baik
pada saat pra pameran, saat
pameran berlangsung, maupun
setelah pameran berakhir.
Melalui sponsorship, akan
dilakukan pemasangan logo &
aktivitas secara eksklusif
sehingga memperluas nilai
publikasi untuk brand image dan
promosi produk dari perusahaan
tersebut.
Outdoor
Promotion
Indoor
Promotion
Branding
Media
Publication
Online & Social
Media
Sponsorship Packages
Platinum Package
Rp. 1.000.000.000,- / Excl ppn
valid for one company only
1) Activation programs
– Press Conference
– Business Matching Presentation at Technical Meeting with AFI
(Asosiasi Franchise Indonesia) & IFRA exhibitors
– Slot Time at International Franchise Conference (30 menit)
– Slot Time at Product Presentation (60 menit)
– Product Knowledge Workshop/Seminar (60 menit)
– Booth Activities (weekend)
2) Title as Platinum Sponsor
3) Logo placement on promotional material
Sponsorship Packages
Platinum Package
No
1
2
3
5
6
Item
Booth area (space only)
Display area product (space only)
Free Electricity (20 Ampere/1 phase/ 4400 Watt) + MCB
Title as Platinum Sponsor
Activation program
- Press Conference
- Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia)
& IFRA exhibitors
- Slot Time at International Franchise Conference (30 menit)
- Slot Time at Product Presentation (60 menit)
- Product Knowledge Workshop/Seminar (60 menit)
- Booth Activities (weekend)
7 Logo placement on printed media (national newspaper)
- Kompas (2 times)
- Tabloid Kontan (1 times)
- Koran Sindo (2 times)
Sponsor announcement on radio
- MRA Radio group (15 spot)
- MNC Networks Radio Group (15 spot)
48
48
1
1
Qty
sqm
sqm
unit
event
1
times
1
1
2
2
2
5
times
times
times
times
times
times
1
1
set
set
Cont..
Sponsorship Packages
Platinum Package
No
Item
8 Logo placement on exhibition outdoor printed material
T - Banner
Horizontal Banner
Hanging Banner
Baliho
Exhibition Gate
Billboard
9 Logo placement on individual outdoor printed material (material provided by sponsor)
T - Banner
Spanduk
Hanging Banner
10 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs)
Full page advertisement at Directory Book IFRA 2015, FC - Inside Back Cover, 5000 pcs
11
(material provided by sponsor)
12 Bonus promo at Social Media
- Twitter (3 mentions per day)
- Website (banner link)
13 Bonus Logo placement on exhibition printed material
Flyer / Brosur
Directory Book
Show Directory
Invitation Opening Ceremony
Crew uniform
Qty
20
20
15
1
1
1
pcs
pcs
pcs
pcs
pcs
pcs
10
10
7
1
pcs
pcs
pcs
set
1
pages
14
14
days
days
25000
5000
10000
500
100
pcs
pcs
pcs
pcs
pcs
Sponsorship Packages
Gold Package
Rp. 700.000.000,- / Excl ppn
valid for three companies only
1) Activation programs
– Business Matching Presentation at Technical Meeting with AFI
(Asosiasi Franchise Indonesia) & IFRA exhibitors
– Slot Time at International Franchise Conference (30 menit)
– Slot Time at Product Presentation (60 menit)
2) Title as Gold Package
3) Logo placement on promotional material (selected items)
Sponsorship Packages
Gold Package
No
1
2
3
5
6
Item
Booth area (space only)
Display area product (space only)
Free Electricity (20 Ampere/1 phase/ 4400 Watt) + MCB
Title as Gold Sponsor
Activation program
- Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise
Indonesia) & IFRA exhibitors
- Slot Time at International Franchise Conference (30 menit)
- Slot Time at Product Presentation (60 menit)
7 Logo placement on printed media (national newspaper)
- Kompas (2 times)
- Tabloid Kontan (1 times)
Sponsor announcement on radio
- MRA Radio group (15 spot)
- MNC Networks Radio Group (15 spot)
8 Logo placement on exhibition outdoor printed material
T - Banner
Horizontal Banner
Hanging Banner
Baliho
Exhibition Gate
Qty
48
sqm
48
sqm
1
unit
1
event
1
1
1
3
times
times
times
times
1
1
set
set
10
10
7
1
1
pcs
pcs
pcs
pcs
pcs
Cont..
Sponsorship Packages
Gold Package
No
Item
9 Logo placement on individual outdoor printed material (material provided by sponsor)
T - Banner
Spanduk
Hanging Banner
10 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs)
Full page advertisement at Directory Book IFRA 2015, FC - Inside, 5000 pcs (material
11
provided by sponsor)
12 Bonus promo at Social Media
- Twitter (3 mentions per day)
- Website (banner link)
13 Bonus Logo placement on exhibition printed material
Flyer / Brosur
Directory Book
Show Directory
Invitation Opening Ceremony
Crew uniform
Qty
7
7
5
1
pcs
pcs
pcs
set
1
pages
7
7
days
days
25000
5000
10000
500
100
pcs
pcs
pcs
pcs
pcs
Sponsorship Packages
Silver Package
Rp. 350.000.000,- / Excl ppn
valid for three companies only
1) Activation programs
– Business Matching Presentation at Technical Meeting with AFI
(Asosiasi Franchise Indonesia) & IFRA exhibitors
– Slot Time at International Franchise Conference (30 menit)
2) Title as Silver Package
3) Logo placement on promotional material (selected items)
Sponsorship Packages
Silver Package
No
1
2
3
5
Item
Booth and display area (space only)
Free Electricity (10 Ampere/1 phase/ 2200 Watt) + MCB
Title as Silver Sponsor
Activation program
- Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia)
& IFRA exhibitors
- Slot Time at International Franchise Conference (30 menit)
6 Logo placement on printed media (national newspaper)
- Kompas (1 times)
- Tabloid Kontan (1 times)
Sponsor announcement on radio
- MRA Radio group (15 spot)
7 Logo placement on exhibition outdoor printed material
T - Banner
Horizontal Banner
Hanging Banner
Baliho
Exhibition Gate
Qty
48
sqm
1
unit
1
event
1
1
2
times
times
times
1
set
7
7
5
1
1
pcs
pcs
pcs
pcs
pcs
Cont..
Sponsorship Packages
Silver Package
No
Item
8 Logo placement on individual outdoor printed material (material provided by sponsor)
T - Banner
Spanduk
Hanging Banner
9 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs)
Full page advertisement at Directory Book IFRA 2015, FC - Inside, 5000 pcs (material provided
10
by sponsor)
Qty
5
5
3
1
pcs
pcs
pcs
set
1
pages
Retail Packages
Sponsorship Packages
one company one logo (Logo only)
SPANDUK
Ukuran
Distribusi
Harga
1m x 7m
Area pameran
Rp 3.000.000/logo/buah
INDIVIDUAL SPANDUK
Ukuran
Harga
1m x 7m
Rp 2.500.000/buah
UMBUL-UMBUL
Ukuran
Distribusi
Harga
1m x 5m
Area pameran
Rp 3.000.000/logo/buah
INDIVIDUAL UMBUL-UMBUL
Ukuran
1m x 5m
Harga
Rp 2.500.000/buah
PAPER BAG
Ukuran
Jumlah
Distribusi
Cetak
Harga
25 cm x 36 cm
1000 buah
Pengunjung pameran
Full Colour
Rp 50.000.000/logo
SERAGAM PANITIA
Ukuran
Jumlah
Distribusi
Harga
Polo Shirt
500 buah
Panitia, tenaga part timer dll
Rp 50.000.000/logo
NAMETAG EXHIBITOR/VISITOR
Tali Name Tag
5.000 buah
Harga
Rp 100.000.000/logo
For futher information
PT Dyandra Promosindo
The City Tower Building, 7th Floor Jln. MH Thamrin No 81
Jakarta 10310-Indonesia
Phone : (+62.21) 31996077
Fax : (+62.21) 31996277
Mobile : 081286590105
[email protected]; [email protected]
www.dyandra.com
Raenita Pristiani Aktuariana (Irey)