Brand Overview

Transcription

Brand Overview

Brand Overview
1
Zorro ™ Owned by Zorro Productions, Inc. and Used By Permission. Copyright © 2012 Zorro Productions, Inc. All Rights Reserved Licensed by Licensing Works!®
New TV Animation:
ZORRO: THE CHRONICLES, is a CGI
animated TV series produced by Cyber
Group Studios, a French independent
animation company founded by a
team of former executives from The
Walt Disney Company. This TV series
marks the first CGI animated
interpretation of classic Zorro. The
first season of 26 episodes is set to
debut in Fall 2014.
2
New Feature Films:
20th Century Fox - 2013
A new film, entitled Zorro Reborn
starring Gael Garcia Bernal
begins production this Fall at
20th Century Fox. It is targeted
for Holiday 2013 release.
TM
Zorro Reborn is set in a futuristic
apocalyptic Californian
wasteland where Zorro is driven
by vengeance but then learns
justice.
Ricardo De Montreuil will direct
Zorro Reborn.
3
New Feature Films:
Columbia Pictures (Sony)
Another film, retelling the classic origin story,
based on the critically acclaimed novel by
Isabel Allende, is in development at Columbia
Pictures.
This swashbuckling adventure story reveals
for the first time how Diego de la Vega became
Zorro. Born in southern California late in the
eighteenth century, he is a child of two
worlds. Diego de la Vega's father is an
aristocratic Spanish military man turned
landowner; his mother, a Shoshone Native
American Warrior.
A great hero is born, and the legend begins.
After many adventures -- duels at dawn, fierce
battles with pirates at sea, and impossible
rescues -- Diego de la Vega, seeks justice for
all who cannot fight for themselves.
4
Zorro Goes to Broadway:
The Olivier award winning Zorro: The Musical
premiered on Londons West End in Summer
2008 at The Garrick Theatre with an original
score by the world renowned The Gipsy Kings.
A huge success, it was nominated for five
Olivier Awards, winning best actress.
‘FLAMENCO MUSIC, SPANISH DANCING, SWORD FIGHTS.
WHAT MORE COULD YOU WANT FROM A MUSICAL?’
THE LONDON PAPER
“An insanely enjoyable musical”
Daily Telegraph
A Swashbuckling Treat Headline, The London News. Bottom Line: Full of dash and charm, its a grand night out
Headline, The Hollywood Reporter
Zorro is a Cut Above the Rest
Headline, The Daily Telegraph
A NEW WEST END MUSICAL BY
THE GIPSY KINGS
BOOKS & LYRICS
MUSIC BY
ORIGINAL STORY
MUSIC CO-COMPOSED AND ADAPTED BY
CHOREOGRAPHY
STEPHEN CLARK
THE GIPSY KINGS
STEPHEN CLARK & HELEN EDMUNDSON
JOHN CAMERON
RAFAEL AMARGO
DIRECTED BY
Directed by Christopher Renshaw (Taboo,We
Will Rock You and the Tony award winning
revival of The King and I). Olivier Award
winner Stephen Clark wrote the shows book
and lyrics. The Musical will open in the U.S.
in 2013, at the Alliance Theater in Atlanta and
tour the US and Canada before going to
Broadway in 2015.
t:
Zorro will steal your heart -- this is one musical you must not miss
Fox News
CHRISTOPHER RENSHAW
Entertaining audiences worldwide
enroute to an early 2014 Broadway
debut with productions in:
London
Paris
Moscow
Tokyo
Seoul
Beirut
Amsterdam
Tel Aviv
Shanghai
San Paolo
Bulgaria
5
Zorro is an instantly recognizable
charismatic Latin hero with crossgenerational appeal in both the Hispanic
and general markets.
His name is synonymous with his mask,
his sword, his whip, his trademark Z, and
his powerful motto Justice for All!
Zorro means Fox in Spanish which by
definition is positively associated with:
A clever or crafty person.
An attractive woman or man.
To trick or fool by ingenuity.
To outwit by cunning.
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Zorro Personifies:
Action
Zorros power is not in
overpowering. He outwits his
adversaries with agility and
athleticism, cleverness and
expert use of his rapiers
blade.
Romance A classic romantic figure -dark, mysterious, handsome,
strong, yet tender and
compassionate.
Heroism
He defends the oppressed and
rescues those in need -- but
asks only for justice.
Humor
Zorro toys with his enemies,
teasing and cajoling with his
sword, whip & wit.
Zorro is recognized internationally by his:
Mask
Sword
Whip
Mark Z
Horse
Gaucho Hat
7
Zorro ™ Owned by
y Zorro
Zo
Productions, Inc. and Used By Permission. Copyright © 2012 Zorro Productions, Inc. All Rights Reserved Licensed by Licensing Works!®
Brand Attributes:
Hispanic Heritage
Don Diego de la Vega
El Zorro/ Señor Zorro
Multi
Generational
Bridges two worlds,
Indian & Spanish - a
blend of two cultures
to create a unique hero
Saving/
Rescuing
Inspiration for:
Superman
Batman
The Phantom
Romantic Hero
TM
New Dynamic
Comic Book
Series
New critically
acclaimed
BroadwayBound Musical
Distinctive Mark
New Publishing
Programs for
Multiple Demos
Powerful Motto:
Justice for All
Athletic/Master Swordsman/Marksman
Good Always Triumphs
Over Evil/ Social Injustice
The Fox/Wiliness/Cunning
(Secret Transformation)
Slashing/Cutting
Blocking/Masking
Marking/Z/Blade
Point/Tip
Whip up Flavor
Fashion - Very
Much on Trend
Flowing Spanish Cape,
flat-brimmed Gaucho style hat, mask & whip &
other leather products
8
Every Generation has its Zorro:
For nearly a Century, Zorro has entertained
audiences with his powerful presence. He is
instantly recognizable worldwide. Zorro is crossgenerational -- appealing to seniors, baby boomers
and todays youth. Zorro has captured the fancy
of every generation since his humble beginnings
on the pages of a pulp novel in 1919.
For decades, young and old alike around the world
have been infatuated with this brave and gallant
swordsman who rights wrongs and defends the
weak and oppressed. Each generation identifies
with its own iteration of Zorro and the actor who
portrayed him, including but not limited to:
Antonio Banderas
Guy Williams
George Hamilton
Christian Mejer
Anthony Hopkins
Tyrone Power
Alain DeLon
Henry Darrow
Douglas Fairbanks
Duncan Regher
Frank Langella
Clayton Moore
9
10
Every Generation has its Zorro:
• 10 Major Motion Pictures
• 10 Television Series
• 25 Stage Productions
• Thousands of Publications & Licensed Products.
New advertising sponsorships and packaged goods -- including
private label, and promotions -- are supported by Zorro
Productions on-going entertainment projects which include
videogames, publishing, stage productions, film & television.
10
Audio Drama:
In 2011, Blackstone Audio released ‘The Mark
e
of Zorro’ audio drama starring Val Kilmer as the
voice of Zorro. It is based on Johnston
McCulley’s ‘The Curse of Capistrano’ first
published in the pulp magazine All-Story
Weekly and dramatized for audio by Yuri
Rasovsky
This full-cast audio drama on three CD’s was
masterfully adapted by the award-winning
‘Hollywood Theater of the Ear’ especially for
Blackstone Audio. The Mark of Zorro is an
exciting, action packed, swashbuckling
adventure that will have listeners on the edge
of their seats. It has received excellent
reviews:
“A succession of thrills from ﬁrst page to last
Original…Captivating.”—Boston Traveler
“Where the real sparks ﬂy is in the wonderfully honed playful dialogue, performed by an
A-list Hollywood cast. Val Kilmer uses subtle vocal changes to play both the aristocratic
idler Don Diego de la Vega and Diego’s alter ego — the dashing El Zorro.” – Audio File
11
Mobile Game
ZORRO: SHADOWS OF VENGEANCE
Immerse yourself in the world of Zorro, reimagined, rebooted, and brought to life in
gorgeous retina display environments. Navigate
a complex 2D parallaxed environment using a
number of special swiping techniques built for
the iPhone, iPad and Android.
• Interface and Game Controls take advantage of
the intuitive use of swiping and finger tapping.
• Unlockables -- Unlock Concept Art that details
how the game came to life
• Immersive Story and Cinematics
•  Localized for Spanish Speaking Players
low Zorro as he brings justice to the
Follows
common people. Beautifully rendered, modern
style motion graphics visuals and unique
controls bring this
classic hero to life in a fast paced and engaging
play experience.
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Motion Pictures:
Zorro is one of the most filmed characters in motion
picture history. Nine major motion pictures (two are in
development), plus five film serials and 37 foreign
films have been produced.
The black-masked avenger became a screen legend
1920 The Mark of Zorro
Douglas Fairbanks
when Douglas Fairbanks, Sr., portrayed him in the
1936
The
Bold
Caballero
Robert
Livingstone
1920 silent film, The Mark of Zorro. Two decades later,
Tyrone Power
Tyrone Power starred in a successful remake of The
1958 The Sign of Zorro
Guy Williams
Mark of Zorro with Basil Rathbone and Linda Darnell. 1974 Zorro
Alain Delon
Frank Langella
Republic Pictures also featured the character in five
1980
Zorro,
the
Gay
Blade
George
Hamilton
12-chapter film serials beginning with Zorro Rides
1998
The
Mask
of
Zorro
Banderas/Hopkins
Again in 1937. In 1975, French actor Alain Delon
2005 The Legend of Zorro Antonio Banderas
appeared as the famous masked swordsman in
another big-screen adaptation. The Mark of Zorro was
remade again with Frank Langella in the mid-1970s.
George Hamilton brought a humorous take to the
character in 1981s Zorro: The Gay Blade.
In the past decade, Sony has produced two feature films The Mask of Zorro & The
Legend of Zorro -- both with Antonio Banderas. Anthony Hopkins was in the first film.
13
Television:
In 1957, Walt Disney introduced the Zorro
television series, starring Guy Williams, which
became one of the most popular shows of the
Golden Age of Television. Over five decades,
nine ZORRO television series -- four animated
and five live-action were produced -- including::
ZORRO, THE SWORD AND THE ROSE
Zorro, La Espada y La Rosa is a series of 122
one-hour live action produced in 2007 by Sony
Pictures Television International and Zorro
Productions, Inc. (ZPI) for Telemundo. Filmed in
n
Bogota, Columbia and on location, this Spanish
h
language telenovela aired Monday thru Friday.
ZORRO
In Spring 2009, GMA-7 in the Philippines
launched the first-ever Filipino version of the
Zorro saga in association with ZPI & Sony
Pictures Television International. This program
m
was shot in Bagac, Bataan.
14
Television:
Zorro Productions has acquired the rights in the
eighty-eight (88) half-hour live-action episodes of
Zorro television series produced by New World
Television for the Family Channel.
The series, which ran from 1989-1994, was filmed
5
entirely in Madrid, Spain and originally aired in 35
countries around the world. In 2012, the series
airs on broadcast television stations via RTN, the
Retro Television Network and Family Net as well
as online via Hulu.
This series has a longstanding cult following.
Legions of Zorro enthusiasts were thrilled with the
A&E release of the complete series in a special
edition 15 DVD box set currently in release.
The series stars Duncan Regehr as Don Diego de
la Vega as well as his alter ego, Zorro. The series
also stars Michael Tylo as Alcalde Luis Ramon.
Henry Darrow played Diegos father, Don
Alejandro, in Seasons Two through Four. The role
was played by Efrem Zimbalist, Jr. in Season One.
15
Publishing:
Zorro first appeared in Johnston McCulley's serialized
novel, The Curse of the Capistrano. The author wrote
64 stories featuring Zorro in pulp magazines over a 40
year period. Since then, thousands of original Zorro
works have been published, including:
HARPER COLLINS PUBLISHING
Harper Collins published ZORRO, a novel from
internationally acclaimed writer, Isabel Allende, for the
first time tells the story of how the young Diego de la
Vega became Zorro. Her imaginative tale creates the
historic legend with dramatic intensity. It weaves
together Spanish history, California history, mythic folk
tales, salty sea voyages, pirate adventures, Native
American lore and more.
Inspired by Isabel Allende's Zorro novel, Harper
Childrens published YOUNG ZORRO: THE IRON BRAND
in both English and Spanish. The story embellishes
Allendes tale with adventures of Diego and his best
friend, Bernardo, in their youth as they develop the
skills necessary for the later exploits of Zorro, in the
unique historical landscape of early Spanish California.
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Publishing:
DYNAMITE ENTERTAINMENT
In 2012, DYNAMITE ENTERTAINMENT continues its
successful original Zorro comic series with pulp
action writing from Matt Wagner complemented by
featured artist Francesco Francavilla. Wagner was
nominated for two 2009 Eisner Awards, Best Writer
& Best Cover Artist, for his work on Zorro.
SCHOLASTIC PUBLISHING
SCHOLASTIC PUBLISHING introduced an Audio CD
adaptation of THE MASK OF ZORRO published in
English & Spanish, with a 40 page adaptation and
six page Fact File which develops themes from the
story including a historical look at the Spanish
colonization of California.
EDUCATIONAL PRODUCTS
Zorro Productions continues to seek licensees in
the educational market for social studies, math,
English as a Second Language and Elementary
education.
17
Profiled in Magazines:
Zorro was featured on the cover of the March
2012 issue of Southern Gaming Magazine.
The article showcases the new Zorro slot
machine and highlights Zorro as one of
Aristocrat’s top performing titles of all time.
The Zorro model kit was featured on the cover
of the February 2011 issue of Hobby
Merchandiser Magazine. The magazine was
distributed to 10,000+ attendees at New York
Toy Fair and 75,000+ at Nuremberg Toy Fair.
Zorro Productions was profiled in a three page
article in the May/June 2011 issue of Retail
Merchandiser Magazine. Retail Merchandiser
is a bi-monthly national business publication
with more than 32,000 readers. Company
profiles in Retail Merchandiser dig deep into
the reasons for a company’s success. These
articles provide insight into how brands
harness technology, specific management
practices, and/or leadership qualities to
achieve success.
18
Furniture & Home Furnishings:
Zorro Productions continues to seek furniture &
home furnishing licensees.
The haciendas of old California, Mexico and Spain,
hidden in idyllic isolation, strike powerful chords
with their rich mix of myth, history and impressive
design.
Meeting the expectations of those desiring a
romantic ambience is challenging, but coming to
the rescue is Zorros decorating style. This style
exudes timeless beauty and versatility which
celebrates the rich heritage and legacy of Zorro and
his alter-ego, Diego de la Vega.
Spanish style furniture is often crafted from solid
hardwoods that highlight intricate hand carved
detailing which accentuate the beauty of the grain.
Shape, texture and color combine to create classic
old world design and make a powerful statement in
your interior design.
In addition to the art in Zorro Productions archive,
your original designs can be influenced by Rustic,
Spanish Colonial, Contemporary, Mission, Tuscan,
Old World and Mediterranean style.
19
Lifestyle Initiative:
Zorro Productions new licensing initiatives position
Zorro as a lifestyle brand. Affordable luxury,
drawing inspiration from Southwestern, Spanish and
Native American influences.
Ornate embroidery, etchings & carvings in rich
mahogany, leather, velvet & silver are associated
with the attire and furnishings of Diego de la Vega/
Zorro. The intricate patterns inherent in Zorro's
black apparel and silver accessories can be
incorporated into vintage & contemporary designs.
Artist & designer Ruben Procopio (Disney) has
created contemporary apparel designs that will
appeal to both the Hispanic and general markets.
Licensees have access to Zorro's rich content and
art library that has grown consistently for nearly a
Century offering multiple style options across all age
demos.
Licensees are supported by Zorro Productions' ongoing entertainment projects which include
interactive games, publishing, stage productions,
television and film. We help to facilitate crosspromotions among licensees.
20
Zorro leaves his mark in high fashion.Zorro
was a staple of Hermes Spring 2011 campaign
during Paris fashion week - featured
prominently in runway fashions.
Zorro also inspired the Spring 2010
advertising campaign for Chanel.
These looks are classic yet daring - standing
lu uriousness.
out for theirr luxuriousness.
21
New Apparel for 2012:
In 2012, Mad Engine will release knit tops for Men,
Boys, Juniors and Girls for all size ranges to include Tshirts, fashion knit tops, tank tops, hooded pullover
fleece and zip fleece, in all print applications and
fabric techniques. Mad Engine ships to all tiers of
distribution from high-end retailers to the mass market
-- available at more than 2,500 retailers nationwide.
www.madengine.com
22
BEER. WINE & SANGRIA
In 2012, KEG TRADER will introduce
Zorro Beer, Wine & Sangria. Zorro is
forever associated with the Early
California of the 1800’s.
The de la Vega Family Estate’s close
proximity to Wine Country makes Zorro a
natural for California Wines & Black
Shiraz.
Zorro’s Spanish heritage makes him a
natural for Sangria.
23
TEQUILA & MEZCAL
In 2012, Medina Brands will introduce two Zorro
Tequilas – Gold Suprema & Silver Suprema with
Reposado, Reserva and Mezcal soon to follow.
It is premium Tequila competitive with Patron,
bottled for Medina by Tequila 3 Reales De
Jalisco, Mexico.
Medina Brand Spirits is a is a family owned
company founded in 1961. A Producer/
Distributor with more than 50 food & beverage
products, including fine quality wine & spirits.
Medina also products El Cortez Rum, Jalisco
Real Tequila Original, Blue Whale Vodka
andRed Beaver Beer. The spirits line is
distributed in the United States and abroad
through an established network of distributors,
24
SLOT MACHINES
Slot players across North America have enjoyed
playing Aristocrat’s original Zorro penny slot for many
years, as it is one of the company’s top-performing
titles of all time. Aristocrat has brought the legend
back in an even bigger and better way in 2012 with
Zorro: The Legend Returns.
Zorro: The Legend Returns is the first game Aristocrat
introduced under the new game category, VIRIDIAN
Hybrid with Active Reel Technology. This new line of
games has the potential to feature a five-reel stepper
base game, a full screen video and a three-reel stepper
bonus all in one game. This amazing technology
allows for an incredible amount of interactivity for the
player.
This new Zorro slot has three standalone progressive
jackpots, a symbol-triggered progressive jackpot
feature, and four additional bonus features. Stunning
graphics stretch top to bottom of the screen, and
exciting sounds surround you.
25
LOTTERY SCRATCHERS
In 2012, MDI Entertainment, a Scientific
Games Company, will introduce Zorro Lottery
Scratchers.
Countless marketing possibilities for lottery
scratcher games include unique prize
giveaways, valuable promotional opportunities,
and second-chance draws for merchandise to
extend the gaming experience. Strategically
developed to help drive lottery sales and
extend beyond a lotterys current
demographics, while encouraging impulse
purchases from the existing player base.
Prizes may include tickets to see the Zorro
Musical at exciting international and soon US
locations, Zorro DVD collections, video games,
books and other collector items.
26
Game Room Products:
Zorro is known for his agility & athleticism,
cleverness and expert use of his rapiers blade,
whip & dart-like projectiles. Zorro skill-set
makes him a natural for game room products
such as billiards & darts as cues and darts are a
logical extension of Zorros signature weaponry.
BILLIARDS/POOL CUES:
Our licensee McDermott Handcrafted Cues
utilizes a manufacturing process that includes
over 150 separate operations in the construction
of each pool cue. All shafts are made from the
finest kiln-dried, hand selected, North American
hard rock maple and turned 11 times. McDermott
Cues are hand-stained with their exclusive
imported European Organic-Pigment stain, which
is made from the finest pigments in the world. Alll
forearm and butts are handcrafted from the most
unusual, and finest, woods from around the
world. The wood is aged for up to two years and
is machined three separate times to ensure
straightness.
Zorro Productions continues to seek game room product licensees.
27
Commemorative Sword & Revolver:
Albion Swords, Ltd. has developed a sword as an authentic and
romantic commemoration of Zorro®, based on extensive research as
a family heirloom, marked with the historical family crest and motto
of the historical de la Vegas
Veg
gas of Asturias, Sp
Spain.
pain. $2,940
America Remembers has created a single action revolver that captures
the mystery, adventure and romance of the Zorro Legend. Decorated in
sparkling 24-karat gold and nickel over a blued steel canvas, resulting in
a remarkable firearm
arm reminiscent
reminiscent of Zorro’s
Zorro’s
s adventures
adven
ntures in the R
Republic
Serials. $1,995
28
Model Kit
Atlantis Models released a limited edition
reissue of the famous Zorro model kit
5
originally produced by Aurora Models in 1965
bringing a classic model kit back to life.
Collectors seeking a rare original kit in mint
0..
0
condition can expect to pay as much as $500.
FEBRUARY 2011
The new Atlantis kit was featured on the
cover as well as a feature article in the
February 2011 issue of Hobby Merchandiser
Magazine which was distributed to 10,000
attendees at the New York Toy Fair and
75,000 attendees at the Nuremberg Toy Fair.
m
www.atlantis-models.com
29
New Collectibles for 2012:
In January 2012, Triad Toys released the 12
Zorro Deluxe 1/6 Scale Collectible which has
35 points of articulation & features full cloth
fabric outfit with wired cape for posing, real
leather boots, fully functional metal spurs, fulll
metal sword & wired whip for posing!
Zorro will ride once again to fight against
tyranny, soldiers and evil-doers for yet anotherr
generation with this all new collectible figure.
e
The Zorro figure will be followed by the release
of Lady Rawhide in time for Christmas 2012.
www.triadtoys.com
30
New Collectibles:
Zorro® Knives
i
sold
ld in Collectible Tins
CA8475
CA8476
CA8477
Zorro® Collectible Lighter
31

Brand Overview

Transcription

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