LOGO GUIDE

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LOGO GUIDE
LOGO GUIDE
OCTOBER 2011
ABOUT THE
PROLOGIS
LOGO
The Prologis logo consists of the logo type and logo mark.
The iconic mark for the logo is an abstract representation
of a globe. The symbol reflects Prologis’ international
presence and sustainable business practice–connecting
business operations from region to region through industrial
real estate.
The information in this guide brings a solid foundation
to the Prologis brand. Through consistent usage, you
will be able to define and strengthen our brand for
lasting recognition.
In order to maintain the Prologis brand identity, please
follow the instructions laid out in this guide. In doing
so, you will be playing a key role in keeping our
visual brand consistent.
Introduction
PROLOGIS LOGO GUIDE
Logo Mark
Logo Components
The Prologis logo has been created as a vertical lock-up,
which includes the logo mark and logotype. The logotype was
created using the typeface Univers LT Std, Regular and Black
extended. The relationship (size, positioning, etc.) of the lock-up
should never be altered in any way. When possible, the logo
should appear in full color. The vertical Prologis logo is the primary
logo for all usage.
Logotype
Logo Minimum Size
The Prologis logo shown at right is the smallest size suggested
for general use. To ensure the quality of reproduction, it is
recommended that a smaller size not be used.
1 inch
minimum size
Logo Clear Space
Always leave the recommended amount of clear space around
the logo. The minimum clear space is equal to X, which is
equal to half the height of the logo mark by which to measure the
white space on all sides of the logo. This clear space gives the
logo room to breathe and ensures that it won’t be obscured by
neighboring elements or typography.
x
X
x
x
x
Logo Components—Vertical
PROLOGIS LOGO GUIDE
Horizontal Logo—Restricted Usage
Logo Mark
The Prologis horizontal logo has been created for projects where
vertical space is limited, and the proper clear space around the
primary vertical Prologis logo cannot be accomodated. This logo
can only be used with approval from your Marcom Manager.
Logotype
Logo Clear Space
Always leave the recommended amount of clear space around
the logo. The minimum clear space is equal to X, which is
equal to half the height of the logo mark by which to measure the
white space on all sides of the logo.This clear space gives the
logo room to breathe and ensures that it won’t be obscured by
neighboring elements or typography.
Logo Components—Horizontal
x
X
x
x
x
PROLOGIS LOGO GUIDE
Primary Color Palette
The colors shown are the spot colors for the Prologis logo. Ask your printer to match the PMS coated color chips for the best results
on all paper stocks. Also listed are color options for special mixes of 4-color process, RGB, and Hex values.
Coated Colors
PMS 561 C
CMYK: 85c|0m|54y|52k
RGB: 0r|104g|88b
Hex: 004336
PMS 334 C
CMYK: 100c|0m|60y|3k
RGB: 0r/163g/137b
Hex: 1695ab
PMS 361 C
CMYK: 69c|0m|100y|0k
RGB: 84r/185g/72b
Hex: 079077
PMS 632 C
CMYK: 92c|0m|15y|5k
RGB: 0r/168g/203b
Hex: 34a734
PMS Green U
PMS 361 U
PMS 632 U
Uncoated Colors
PMS 336 U
Primary Color Palette
PROLOGIS LOGO GUIDE
Logo Dos
1. Do use the logo in full color, be it in PMS colors,
4-color process or RGB.
3. Do use the logotype reversed to white and artwork filled in full
color on dark backgrounds.
2. Do use the logo in grayscale.
Logo Dos
PROLOGIS LOGO GUIDE
Logo Don’ts
The following are examples of incorrect usage:
1. Don’t outline the logo.
4. Don’t place a white logo on a dark
background.
2. Don’t convert logo to all black. Use
provided grayscale logo instead.
5. Don’t place a color logo on a background
with a similar color value.
3. Don’t alter the logo colors, and don’t
change the proportion of the logo or
distort it in any way.
Logo Don’ts
6. Don’t change the lock-up, or use the logo mark or
logotype without each other.
PROLOGIS LOGO GUIDE
LOGO FILE FORMATS
EPS: (Encapsulated Postscript) Used for high-resolution print
quality. It is editable in its native program (in this case, Adobe
Illustrator CS) and importable into programs like QuarkXPress,
Adobe PageMaker, Adobe Illustrator, and Adobe InDesign.
It can be used on a variety of platforms including Macintosh
and Windows.
TIFF: (Tagged Image File Format) A file format for bit-mapped,
gray scale and color images, for print usage, editable in its native
program (in this case, Adobe Photoshop CS) and can be imported
into programs like QuarkXPress, Adobe Illustrator, Adobe InDesign,
Microsoft Word and PowerPoint.
JPEG: (Joint Photographic Experts Group) A compressed
file format that contains placed files, continuous tone, gradient
fills and bitmap images. This format is best used for screen
presentations in programs such as Microsoft Word and PowerPoint, and Web usage. This format is not recommended for
use in offset printing.
PNG: (Portable Network Graphics) A file format that employs
lossless data compression for bit-mapped, grayscale, and RGB
images. This format supports transparency and replaces the
GIF format in displaying far more than 256 colors. This format
is also used for transferring images on the Internet. This format is
best used for screen presentations in programs such as Microsoft
Word and PowerPoint, as well as Web usage. This format is not
recommended for use in offset printing.
Logo Formats
PROLOGIS LOGO GUIDE
Logos provided by
www.1185design.com
941 EMERSON STREET | PALO ALTO, CA 94301
P: 650.325.4804 F: 650.325.1468