FOR IMMEDIATE RELEASE WOLVERINE® INTRODUCES

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FOR IMMEDIATE RELEASE WOLVERINE® INTRODUCES
9341 Courtland Drive, Rockford, MI 49351
............................................................... ...............................
CONTACT: Lauren Mack, 616.863.4751
[email protected]
FOR IMMEDIATE RELEASE
WOLVERINE® INTRODUCES OUTDOOR COLLECTION FOR FALL/WINTER 2013
Rockford, Michigan (January 2013) – Wolverine, the Michigan-based makers of dependably
comfortable performance boots and shoes since 1883, is introducing a new collection of outdoor
footwear for Fall 2013.
“Our core aspiration for the Fall 2013 collection was to create transitional winter boots,” said Yahn
Lebo, Wolverine product line manager. “By designing boots that easily transition from fall to winter
and are comfortable in a range of climates, we’ve created a collection of footwear that can be worn
season after season and offers excellent price value.”
New key styles for Fall 2013 include the Thor and Zia boots, part of the Wolverine Monsta series.
Designed to be an all-around, go-to winter boot, attention to detail in materials and technology is
apparent. The boots feature a waterproof membrane and a waterproof suede leather upper with a
TPU shell for durability and easy-clean up. To keep feet warm, the boots have 400 gram Thinsulate
Insulation plus an Aerotherm insole under forefoot to reduce contact cold. The boot’s aggressive
rubber lug outsole has biting edges for effortless traction on slick winter surfaces. For even more
versatility the boots also have a heel cleat and gaiter loop for snowshoes and gaiers. The Men’s Thor
and Women’s Zia will be available in a variety of colors.
“Wolverine developed a tiered product line structure composed of good, better and best product,”
Lebo reveals. “This allows us to target specific performance levels and price points to reach diverse
outdoor consumer segments.”
Another core product for Fall 2013 is the Serge boot. The Serge is a cross-functional boot for men
and women, ideal for people who often go from indoors to outdoors and back; it has the right
amount of insulation so feet stay warm but not hot with 200 gram thermal insulation and a
waterproof membrane. The Serge’s waterproof leather upper is complemented by a wrapped toe
for durability. The boot’s Wolverine gripper rubber lug outsole has sharp leading edges for traction
and slip resistance.
The collection will be available in fall 2013 at retailers nationwide and wolverine.com. MSRPs for the
complete outdoor collection range from $100 to $300.
About Wolverine
Since 1883 Wolverine has taken pride in crafting durable boots with unrivaled craftsmanship and the
highest-quality materials. With a pioneering nature and dedication to innovation, Wolverine provides
dependable comfort and style to hardworking men and women all over the world. For those who
believe in hard work and uncompromising commitment, Wolverine offers the footwear, apparel and
accessories to get the job done. For more information visit www.wolverine.com or call 866-699-7369.
Wolverine is a division of Wolverine Worldwide.
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RUGGED
OUTDOOR
FALL 2013 | MEN’S
WOLVERINE ESCAPE – WOLVERINE V-FRAME INSULATED WATERPROOF ABRASION RESISTANT ZIP HIKER
The Escape is a top of the line boot for serious outdoor adventures and people who are outside on the job every day,
depending on boots to get the job done. Wolverine V-Frame construction is lightweight, durable and long-lasting. Wolverine
Peak Plus is waterproof, breathable and provides reflective heat, trapping heat when needed but allowing excess heat to
disperse. The boot also features 200 grams of 3M™ Thinsulate™ Insulation for warmth, along with an NXT® odor control
sockliner with organic enzymes that help stop odor before it starts. A dual-density rubber lug outsole provides great grip
as well as long-lasting durability. A one-hand pull tab lacing system is convenient and easy to use. Available in Black and
Brown in men’s sizes M 7-12, 13, 14; EW 7-12, 13. Weight: 23.7 oz.
Style shown: W20248, Black
WOLVERINE THOR – WOLVERINE INSULATED WATERPROOF SHELLED HIKER
Part of the Wolverine Monsta Series, the Thor is made to keep feet warm, dry and comfortable all winter long. For warmth,
the Thor has 400 grams of 3M™ Thinsulate™ Insulation and an Aerotherm insole to reduce contact cold, as well as a soft
100 percent polyester microfleece lining. The boot’s waterproof upper with a TPU wrap is durable and easy to clean, while
a rubber lug outsole with biting edges provides must-have traction. A compression molded EVA midsole combined with a
removable full cushioned EVA footbed offer long-lasting cushion. Available in Grey and Bungee in men’s sizes M 7-12, 13,
14; EW 7-12, 13. Weight: 22.1 oz.
Style shown: W20242, Bungee
WOLVERINE ALTO – WOLVERINE ICS MID-CUT WATERPROOF LEATHER TRAIL HIKER
Wolverine offers a customizable profile with the Wolverine Alto, a lightweight, mid-cut hiker with Wolverine ICS technology.
With Wolverine ICS, wearers can adjust the gel disc under the insole in the heel of the shoe to select their personal level
of support. The Alto also features a waterproof nubuck leather upper with an abrasion resistant toe bumper for durability
and a M6 rubber lug outsole for traction. A waterproof membrane guarantees feet stay dry and an Ortholite footbed provide
long-lasting support. Available in Brown and Black in mid- and low-cut heights in men’s sizes M 7-12, 13, 14; EW 7-12,
13. Weight: 17.1 oz.
Style shown: W20253, Brown
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RUGGED
OUTDOOR
FALL 2013 | WOMEN’S
WOLVERINE ZIA – INSULATED WATERPROOF SHELLED HIKER
Part of the Wolverine Monsta Series, the Zia is designed to keep feet warm, dry and comfortable all winter long. For warmth,
the Zia features 400 grams of 3M™ Thinsulate™ Insulation and an Aerotherm insole to reduce contact cold and keep toes
toasty warm. Soft 100 percent polyester microfleece lining adds extra comfort and warmth. The boot’s waterproof upper
with a TPU wrap is durable and easy to clean, while a rubber lug outsole with biting edges provides must-have traction.
A compression molded EVA midsole combined with a removable full cushioned EVA footbed offer long-lasting cushion.
Available in Bungee, Brown and Black in women’s sizes M 5-10, 11; W 5-10. Weight: 17.1 oz.
Style shown: W20238, Black
WOLVERINE SERGE – INSULATED WATERPROOF CLIMATE HIKER
The Serge boot is the ideal cross functional boot, from the outdoors to the avenue. Great for people who often go from
indoors to outdoors and back, the Serge has the right amount of insulation so feet stay warm and dry, but not too hot, with
200 grams of Thermal Insulation and a waterproof membrane. The Serge’s gripper outsole performs outdoors with rubber
lugs and sharp leading edges for traction and slip resistance. The Serge has a waterproof suede leather upper with a toe
wrap for durability and moisture managing mesh lining. Available in Bungee, Brown and Black in women’s sizes M 5-10,
11; W 5-10. Weight: 16.1 oz.
Style shown: W20232, Bungee
WOLVERINE AURORA – WATERPROOF MID-ZIP BOOT
The Wolverine Aurora boot is made for functional convenience and style. The waterproof suede leather upper is lined with
soft synthetic gulo fur lining for a bit of warmth, and is equipped with a full zip-up front for easy-on and -off. Bright pops of
color combined with a neutral palette make the Aurora every-day wearable, and a compression molded EVA midsole and
EVA footbed offer all-day comfort. An NXT® Odor Control sockliner wicks away moisture and helps prevent odor before it
starts with organic odor-eating enzymes. Rounded out with a slip-resistant rubber lug outsole, the Aurora is available in
Brown, Black, Bungee and Purple in women’s sizes M 5-10, 11; W 5-10. Weight: 13.4 oz.
Style shown: W20219, Purple
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APPAREL
FALL 2013 | MEN’S
WOLVERINE CAMERON JACKET
With careful attention to detail and premium materials, Wolverine delivers the best cotton duck canvas jacket on the market
with the Cameron. The Cameron features the highest quality materials including a 100 percent cotton duck canvas exterior
(407 gsm; 12 oz.) lined with 3M™ Thinsulate™ Insulation for warmth and 100 percent polyester quilted taffeta for a smooth
fit. The jacket’s Wolverine DuraLock™ Defend fabric resists water and oil, and convenient interior pockets with a zipper or
Velcro closure keeps belongings safe. With an elasticized bi-swing back and fully gusseted arm sockets, the jacket offers
a flexible fit and excellent range of motion. Attention to detail is illustrated in the triple needle topstitching, rolled shoulders
and a three-piece lined hood with a draw cord. The Cameron has handy pockets including a front left chest welt pocket
with a zipper closure, lower front kangaroo pockets lined with taffeta for extra wind resistance, and front utility pockets
with pencil slot opens. All pocket openings are reinforced with rivets for long-lasting durability. Backed by Wolverine’s 30
day comfort guarantee, if you’re not completely satisfied with the Cameron, you can send it back for a full refund. Available
in Charcoal, Bison and Whiskey in men’s sizes M – XXL for Fall 2013.
Style shown: W1200410-253, Whiskey
WOLVERINE LANDON LONG SLEEVE PLAID SHIRT
The Landon long sleeve plaid shirt offers everyday comfort and style. Made of 100 percent cotton twill (152 gsm; 4.5 o.z.),
the Landon is peached and garment washed for an instantly soft feel. Rolled shoulders provide a comfortable fit, and a
front left chest pocket with a button-through closure and tacked pencil slot opening provides practical function. The Landon
features adjustable sleeve cuffs and an extended back hem to ensure the shirt stays tucked in. Horn logo buttons add the
finishing details to the Landon. Available in Black, Hickory, Olive, Storm, Charcoal, Bison, Navy and Oxblood in men’s sizes
M-XXL for Fall 2013.
Style shown: W1200320-429, Storm
WOLVERINE MECHANIC INSULATED PANT
The Wolverine Mechanic Insulated Pant is made from 100% cotton ottoman (280 gsm; 8.3 oz.) that is concrete washed
for a soft, broken-in feel. For extra warmth, the pant is lined with a 100 percent polyester fleece (190 gsm; 5.6 oz.). Triple
needle stitched for durability, the pant features reinforced front and back pocket openings with rivets, including a front right
knife pocket and two back pockets with reinforced double layer lining. With five belt loops the Mechanic pant is perfect for
everyday wear on the job, on the trail, or on the hunt. Available in khaki, hickory and charcoal for Fall 2013.
Style shown: W1128300-260, Hickory
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