Presentation

360° BUSINESS & FINANCIAL NEWS
CNBC provides real-time, market moving and
actionable information to global business leaders,
investors and the financial services industry on its TV,
mobile, online and social media platforms. CNBC
delivers breaking news, exclusive interviews and indepth analysis throughout the global business day.
FIRST IN BUSINESS WORLDWIDE
Year on year CNBC TV is the most watched and most
recognised business and financial news brand amongst
the affluent and influential elite in Europe, according to
the European Media Survey (EMS)*
GLOBAL NETWORK
CNBC is a truly global news network, with
headquarters in the US, Europe and Asia. Today,
CNBC has distribution of approximately 377 million
households worldwide.
Source: EMS 2014
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ANYTIME ANYWHERE.
ALL BUSINESS DAY LONG
Live coverage of the
Global Financial Markets
Asia markets
open (AM)
Asia markets
close (AM)
US markets
close (PM)
European markets
open (AM)
European markets
close (PM)
US markets
open (PM)
Asia: Tokyo SE; US: NYSE; Europe LSE
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CNBC
GLOBAL NETWORK
CNBC US:
93.8 million
Hotel Rooms:
800,000
CNBC EMEA:
146.9 million
Hotel Rooms:
440,000
CNBC APAC:
10 million
Hotel Rooms:
353,000
Source: CNBC Network distribution, December 2014. * Affiliate channels are shaded. Includes total Asia Pacific, EMEA & Americas (incl. day part programming, excl. hotels, commercial establishments and CNBC
World). ** Households receiving CNBC EMEA in Italy and Middle East also receive Class CNBC or CNBC Arabiya *** Households receiving CNBC World also receive CNBC US. ^ Some subscribers receiving
CNBC Asia in South Korea also receive SBS-CNBC. ^^ CNBC produces daily market updates into China’s CCTV-2 ^^^ Nikkei CNBC receives some of CNBC Asia feed's live programming with commercial passthrough. ^^^^ Canada receives the US local channel but offers 3min per hour local Canada advertising opportunity.
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CNBC AFFILIATES DISTRIBUTION
EMEA & APAC
EMEA:
CNBC Class (Italy)
CNBC Arabiya (Dubai)
CNBC Africa (South Africa)
400M
DTH
China
11.4M
DTH
Italy
52M
DTH
Middle East
39M
Cable
India
20.8M
Cable
South Korea
6.4M
Cable
Japan
Asia Pac:
CNBC TV 18 (India)
Nikkei CNBC (Japan)
SBS CNBC (South Korea)
CCTV China
8M
DTH
Sub-Saharan
Africa
Source: CNBC Network distribution, December 2014
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CNBC.COM
& MOBILE
CNBC International
Launched in 2013
Dedicated home page for the
international audience.
Regionally relevant breaking
news and markets
information, special reports,
video, live TV and
information on CNBC TV
content
CNBC App
CNBC news and
live TV on the go
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TOP MARKETS
CNBC.COM
Total page
views (mobile
web/desktop)
per country.
January 2015
United Kingdom
Germany
Switzerland
Netherlands
Italy
France
Israel
Belgium
Spain
United Arab Emirates
Sweden
Norway
Greece
Ireland
Denmark
Portugal
South Africa
Russian Federation
Finland
Bulgaria
Saudi Arabia
Poland
Czech Republic
Turkey
Austria
4,027,814
2,401,434
1,423,646
910,414
890,153
745,161
638,055
573,942
561,706
526,441
465,328
343,286
339,061
336,600
322,000
313,421
286,640
276,111
261,319
259,025
238,147
224,358
208,518
202,580
198,693
Hungary
Romania
Lebanon
Ukraine
Croatia
Luxembourg
Slovenia
Kuwait
Slovakia
Cyprus
Egypt
Serbia
Qatar
Lithuania
Malta
Latvia
Nigeria
Jordan
Estonia
Iran
Kenya
Monaco
Iceland
Bahrain
Oman
177,102
173,873
150,921
122,583
108,820
108,457
103,377
83,424
82,365
79,434
78,178
76,679
71,964
61,969
60,503
55,115
54,599
51,467
50,349
46,204
44,913
38,726
34,844
33,624
32,375
Total Views:
19, 329, 679
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HEAR IT ON
CNBC, FIRST.
CNBC has access to top decision makers & influencers
in tech, politics & finance. In 2015, CNBC delivered
125 First and Exclusive interviews
from Davos World Economic Forum alone*
Source: CNBC Editorial team. Based on interviews that were delivered first or exclusively on CNBC at the Davos World Economic Forum 2015
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#TRENDING UP
CNBC engages an active and influential
community of users across its social media
platforms
Over 5 x times
more Twitter
followers than
Bloomberg
TV*
Source: Twitter 27 March 2015. @CNBC, 1.87M followers. @BloombergTV, 312K followers
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“THE PRESENTERS HAVE
RELEVANT FINANCIAL
BACKGROUNDS AND THIS MAKES
CNBC EDUCATIONAL”
“THE HARD QUESTIONS
ALWAYS GET ASKED”
“THEIR KNOWLEDGE IS A
KEY DIFFERENTIATOR”
“THE CONTENT THAT COMES OUT
OF THESE FREE-FLOWING
DISCUSSIONS IS JUST GOLD
DUST!”
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CNBC
BUSINESS DAY TEAM
Stephen Sedwick
Karen Tso
Geoff Cutmore
Wilfred Frost
Julia Chatterley
Seema Mody
Louisa Bojesen
Anchor, Squawk
Box Europe
Anchor, Squawk
Box Europe
Anchor, Squawk
Box Europe
Sedwick has a long
career in journalism
with prior experience
from Dow Jones, UK
Press Association and
Wall Street Journal.
With a background in
the financial markets
and a degree in Politics,
Sedwick is one of the
most experienced CNBC
presenters. Sedwick is
also CNBC’s OPEC
reporter, covering major
meetings and
interviewing top OPEC
oil ministers.
Tso joined CNBC from
Nine Network in
Australia where she
presented business and
financial stories for the
top evening news
bulletin. Prior to that,
Tso provided financial
coverage for the public
broadcaster ABC. She
has degrees in Business
and Journalism.
With more than 15
years dedicated to
financial broadcasting,
Cutmore has
anchored programmes
for CNBC in both
Europe and Asia. He is
a regular contributor
to business and
financial news
magazines such as The
Economist and an
author of the book
New Market
Mavericks.
Anchor,
Worldwide
Exchange
Anchor,
Worldwide
Exchange
Anchor,
Worldwide
Exchange
Anchor,
European Closing
Bell
Son of the legendary
British journalist Sir
David Frost, Wilfred
joined CNBC in 2014.
He has a degree in
Politics, Philosophy
and Economics from
Oxford University and
worked as a fund
manager in the City of
London before
pursuing a career in
journalism.
As CNBC’s European
reporter, Chatterley
has interviewed
numerous European
heads of state and
provides in-depth
coverage of key
European business and
political events. She
joined CNBC in 2010
after more than seven
years working at
Morgan Stanley on the
hedge fund desk.
@JChatterleyCNBC
Mody joined CNBC
in July 2011 as a
reporter focusing
on market-moving
stories that impact
Wall Street.
Previously, Mody
was an anchor and
reporter at CNBCTV18 in Mumbai,
India.
Bojesen has hosted
all the morning shows
for over a decade
since joining CNBC in
2000. She also
reports for CNBC, NBC
and MSNBC in the
U.S. and Asia. An
active moderator and
public speaker,
contributor to several
publications and a
Goodwill Ambassador
for Denmark, Bojesen
is a highly
accomplished
business journalist.
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BUSINESS
DAY
SQUAWK BOX | MON – FRI 7-10 AM CET
CNBC’s flagship show leads you into the open of the European markets. Each trading
day, anchors Geoff Cutmore, Steve Sedgwick and Karen Tso are joined by leading
business personalities and financial market specialists adding to the debate.
WORLDWIDE EXCHANGE | MON – FRI 10AM-12PM CET
Essential and actionable information for any investor, anywhere who wants to be part of
a global business conversation. Julia Chatterley, Wilfred Frost and Seema Mody consider
the business stories that have global significance, with reports from CNBC’s
correspondents from around the world.
During the week , CNBC
focuses on the global
financial markets;
bringing viewers fast,
accurate and
actionable information
and analysis
EUROPEAN CLOSING BELL | MON – FRI 5-6PM CET
Live from London, Louisa Bojesen delivers a fast-paced, dynamic wrap up to the trading
day. Expect in-depth analysis of the day’s market action with major players in the
European business and financial world.
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NON-BUSINESS
&SPECIALS
During evenings and
weekends, CNBC has a
powerful line up of long
form content covering
entertainment,
documentaries and 1-2-1
interviews
CNBC MEETS
ACCESS MIDDLE EAST
Tania Bryer gets up close and personal
with some of the world’s most
inspirational leaders from Business,
Politics, Sport, and The Arts to ask about
their road to success and their
commitment to philanthropy.
From top CEOs and companies, to
entrepreneurs and philanthropists, CNBC
profiles the men and women shaping the
Middle East’s global ambitions.
THE EDGE
The Edge explores the limitless potential of
innovation: From how new products and
ideas will shape our lives to the long-term
investment opportunity that’ll bring you
high yield returns.
THE TONIGHT SHOW
Emmy-Award winning comedian Jimmy
Fallon brings his high-tempo energy to a
show full of A-list celebrity interviews,
music and innovative sketches.
FIRST CLASS
Susan Li brings you the best in lifestyle,
luxury and travel from around the world.
Discover hidden gems, off-the-beaten path
experiences, the must-dos and the musthaves for the ultimate indulgences.
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Launching in 2015
Squawk Box Live Blog –
key digital companion to
CNBC’s flagship premarkets show
CNBC MEETS: Maria Sharapova
CNBC’s 1-2-1 interview with
tennis champion Maria
Sharapova resulted in global
press coverage in major
publications such as Reuters, NY
Times, Daily Mail, Yahoo and a
double spread feature in Sport
Magazine, UK.
CNBC Conversation: Tom Ford
A rare and personal interview with
legendary designer and film director
Tom Ford. With CNBC’s Tania Bryer
#Techtransformers, new digital
destination and on-air segment
investigates how tech innovation is
solving key issues and transforming
big businesses. Launched Jan 2015.
Davos World Economic Forum 2015
9+ hours of live coverage each day
including 125 exclusive and first
interviews with key political and
financial figures, as well as
entrepreneurs, artists and royalty.
Dynamic digital content featuring a
daily Davos Blog, behind-the-scenes
videos and immersive report with
further analysis, stories and
infographics
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SENIORITY
MEDIAN AGE
8% C-SUITE
INDEX 167 FINANCIAL
DECISION MAKER
25% BUSINESS
DECISION MAKER
46
Source: EMS 2014 based on CNBC monthly viewership/digital users
CNBC Segmentation study 2013
AVERAGE NET
WORTH
254,950
€
GENDER
64%
36%
TOOK ACTIONS
(M)
(F)
80%
(As a result of seeing
CNBC content)
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CNBC
VIEWERSHIP
CNBC’s daily growth is a sign of increase In content engagement
800
10%
7%
5%
600
0%
-1%
400
CNBC
-3%
Bloomberg
200
-10%
-12%
0
2008 2009 2010 2011 2012 2013 2014
-20%
Source: EMS 2014
% difference in daily growth 2013 to 2014
Daily TV reach (000) – CNBC and Bloomberg
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Sian-Elin Davies
Director of Distribution, EMEA
+44 (0) 20 7653 5958
[email protected]
Dima Boulos
Associate Director of Distribution, EMEA
+44 (0) 20 7653 9493
[email protected]
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