FAN FEST SCOTTSDALE ADVERTISING

FAN FEST SCOTTSDALE ADVERTISING SUMMARY
MEDIUM
PLACEMENT TYPE
TV
Four Phoenix DMA stations: Cox,
KTVK, KSAZ, KPNX
KNXV – ABC15: Live broadcasts
from event
Radio
Six Phoenix DMA iHeartMedia
stations: KMXP/96.9FM,
KESZ/99.9FM, KZZP/104.7FM,
KNIX/102.5FM, KYOT/95.5FM,
KGME/910AM
KTAR: Live broadcast from event
Out of Home
CBS Outdoor, Clear Channel,
Lamar
City of Scottsdale Street Light
Poles
Online Campaign
Digital Display & Mobile Banners
on targeted Phoenix DMA sites
Arizona Foothills Instagram
Takeover
Print Publications
Scottsdale Fashion Square
Holiday Magazine
Arizona Foothills
Modern Luxury Scottsdale
Magazine
WHERE Magazine
DATES
SAMPLE
INCLUDED
128 total :15 Spots
January 17 – 31
No
Live Broadcast
Location
January 26 – February 1;
No
875 total :05, :15 or
:30 promotional spots
January 5 – 19
No
Live Broadcast
Location
January 26 – February 1;
No
10 total Static, Digital
Bulletins, Posters
66 Light pole banners
January 1 – February 1
Yes
January 19 – February 1
Yes
2 million impressions
with 728x90,
300x250, 160x600
static banners
Two dedicated Fan
Fest Scottsdale posts
per day
January 11 – 31
Yes
January 25 – 31
No
Two page, full color
spread
Full page, full color ad
Full page, full color ad
November 23 –
December 31
January
January
Yes
Exclusive Cover Wrap
January
Yes
AM, Midday, PM News
2pm – 6pm Daily
TOTAL ADVERTISING PLAN: $130,000
Yes
Yes
CBS Outdoor, Lamar and Clear Channel Outdoor Boards and City of Scottsdale Light Pole Banners
Digital Display and Mobile Banner Ads
Arizona Foothills and Scottsdale Modern Luxury Magazine, January 2015
Scottsdale Magazine FF Ad.pdf
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12/5/14
12:58 PM
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Where Football Meets Food, Fashion & Fun!
Daily Fashion Shows
Culinary Contests
Mixology Demos
Monday, January 26 – Sunday, February 1, 2015
Free & Open to the Public. For more information visit FanFestScottsdale.com
North side of Scottsdale Fashion Square between Goldwater Blvd. and Scottsdale Rd.
Scottsdale Fashion Square Holiday Magazine, November 16-December 31, 2014
THE PLACE
TO SEE AND
BE SEEN
FAN FEST
Where Football Meets Food, Fashion & Fun!
SCOTTSDALE
Daily Fashion Shows
Culinary Contests
Mixology Demos
Monday, January 26 – Sunday, February 1, 2015
Free & Open to the Public for more information visit FanFestScottsdale.com
North side of Scottsdale Fashion Square between Goldwater Blvd. and Scottsdale Rd.
ESPN Live Broadcast & Fan Rallies
Earlier this year, ESPN selected
Scottsdale Fashion Square with the
iconic backdrop of Camelback
Mountain for their week-long live
broadcast leading up to the Big Game
in Arizona – Super Bowl XLIX.
To complement the broadcast,
the City of Scottsdale, Scottsdale
Convention & Visitors Bureau and
Scottsdale Fashion Square present
“Fan Fest Scottsdale,” the place where
football meets food, fashion and fun.
The week-long fan celebration
is free and open to the public,
highlighted by cooking
demonstrations and competitions,
mixology demos, fan rallies, sporting
competitions, live entertainment, team
lounges and high-energy fashion
shows by Scottsdale Fashion Square
retailers, perfect for the Fan-shionista.
Fan Fest Scottsdale will also host
what is sure to be the most chic event
of the week, the NFL Players’ Wives
Fashion Show on Friday, January
30th, featuring more than forty wives
on the runway in spring fashions
provided by participating stores at
Biltmore Fashion Park, Kierland
Commons and Scottsdale Fashion
Square. The show is open to the
public and tickets purchased benefit
designated local charities.
For up-to-the-minute Fan Fest
Scottsdale details, like us on Facebook
and check out FanFestScottsdale.com
or FashionSquare.com.
Where Magazine Exclusive Cover Wrap, January 2015