sales presentation

The Leading Interactive Games Network
The Ultimate Targeting Machine
On the Internet
flipside.com
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Presentation Overview
˜The Games Market –
High growth, broad reach across all demographics, and one of the ‘stickiest’
applications on the web
˜Flipside.com Overview –
The first site in the games category to ‘break the code’ for ROI, combining
token rewards technology with brand-name games
˜Flipside.com Products & Services -
Integrated marketing solutions that will position you for maximum results
˜Flipside.com benefits –
Unique advantages of partnering with us
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The Online Games Market is HOT,
More than Doubling in the Last Year!
Number of Online Gamers
Unique Visitors CAGR
Jun99-Apr00, Mediametrix
(millions)
73,000,00+ people will
play online by 2004!
73
Gaming
Properties
15.5%
54
53
33
Shopping
37
21
8
Core
23
13
15
6
2
10
3
5
10
1999
2000
2001
2002
17
Casual
21
Search Engines
2003
3.7%
3.4%
2004
Source: Datamonitor
Gaming Properties: Prize Central, WON.net, Uproar,
Gamesville, Zone, Pogo, Boxerjam, Speedyclick,
Sandbox (.com & .net), Shockwave, Mplayer.com,
games.com, heat.net, VirtualVegas
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And the Market is HUGE!
It Will Reach $5 Billion by 2004
Online Gaming Market Size
($ Millions)
Internet advertising will reach 6% of all advertising
worldwide spend this year, and online gaming
advertising will represent more than 20%!
4,936
In just 4 years, more than $28 billion dollars will be
spent on interactive marketing overall!
3,423
2,126
Europe
US
1,433
1,835
879
755
2,810
1,990
82
1999
247
24
58
2000
339
87
160
1,080
540
2001
2002
2003
2004
Source: Datamonitor
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Games are One of the Most Popular
Applications at Home AND at Work,
fueling our spectacular growth
% Unique User Growth
400
350
In terms of percentage growth
measured in millions of new
unique users, interactive
games sites are growing twice
as fast as the other
categories, and FLIPSIDE.COM
is outstripping the category!
300
250
Search engines
Portals
Interactive Games
FLIPSIDE.COM
200
150
100
50
0
1998
1999
2000
2001
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STICKINESS MEANS CLICKINESS and
We’re the #1 Sticky Website
in the Games Category!
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Web Property
Millions of Hours
Yahoo Sites
190.6
AOL Sites
143.1
Microsoft Sites
95.9
eBay
69.2
iWon, Inc.
57.3
Flipside.com users average more than
2hours and 16 minutes per week per player,
Excite Network
45.6
and more than15 million hours per month24.3
total
Go Network
spent
within
our
sites.
Lycos
23.6
(PC
Data,
May
2000)
Altavista Network
19.7
Flipside.com
15.5
Warner Bros Online
15.5
iWin, Inc.
12.9
NBC Internet
10.0
PlasmaNet, Inc.
10.0
Ask Jeeves, Inc.
9.6
Prodigy Internet Services
8.7
AllAdvantage.com
8.5
Amazon.com, Inc.
8.5
Sony
8.4
Uproar, Inc.
7.7
PC Data, May 2000
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Game Players are Comfortable
with Making eCommerce Purchases
Percent of E-shoppers in the US Using Internet for:
94%
E-mail
News
67%
Research/Education
67%
47%
Financial Services/Information
43%
Games
39%
Automobile Information
Medical Services/Information
Real Estate Listings
30%
BUT - Over 73% of
Flipside.com users have
made purchases online
in the last 90 days!
21%
Source: Scarborough Research
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Flipside.com Site Overview
“It’s good to be me.”
Mel Brooks
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Flipside.com is part of Vivendi-Universal,
$150 billion+ Media, Publishing and
Entertainment Powerhouse
Top 10 Worldwide PC Games Publishers
1999 Market Shares
Vivendi is the #1 entertainment & games
publisher in the U.S. and #2 PC software
15.7%
publisher worldwide, including:
Havas Interactive
Electronic Arts
14.3%
Hasbro Interactive
12.3%
Mattel Interactive
9.9%
Microsoft
8.1%
Infogrames Entertainment
7.0%
Activision
Interplay
LucasArts
Eidos
5.1%
4.0%
3.2%
2.5%
Source: PC
Data
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You Don’t Know Jack
Diablo
HalfLife
Quake3
HomeWorld
Tribes II
Acrophobia
WordOx
Knowledge Adventure series
Sierra and SierraHome
and many other brand name product lines
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Flipside.com is Already One
of the Top Category Leaders…
… and we just officially launched September 6th!
•
#1 in stickiness in the games category and #10 on the entire web
(MediaMetrix, 6’00) and #1 in total game-playing time
•
6 million+ registered visitors, #2 in registration worldwide
•
Over 500,000,000 page views a month served (July’00)
•
7.8% total reach combined with Sierra.com, and growing over
10% a month
•
#17 of all web sites measured!
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With such Broad Reach, Flipside Demographics
Reflect the U.S. Internet Penetration!
AUDIENCE
PrizeCentral
Index
Core Games
Index
Combined
Index
National
U.S. Index
Men
38.5%
56%
45%
52.7%
Women
61.5%
42%
55%
47.4%
Age Group
19-24: 13.5%
25-34: 22.6%
35-44: 22.1%
44-54: 17.6%
19-24: 9.0%
25-34: 32.3%
35-44: 19.2%
44-54: 19.9%
19-24: 10%
25-34: 26%
35-44: 21%
44-54: 18%
19-24: 18.1%
25-34: 20.7%
35-44: 21.0%
44-54: 14.7 %
Income
$25-$40: 21%
$40-$60: 28%
$60-$75: 15%
$25-$75: 64%
$25-$40: 21%
$40-$60: 28%
$60-$75: 11%
$25-$75: 60%
$25-$40: 21%
$40-$60: 27%
$60-$75: 14%
$25-$75: 64%
$25-$35: 20%
$35-$50: 24%
$50-$75: 18.%
$25-$75: 62%
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So what makes Flipside.com so
compelling to consumers?
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Flipside.com offers the broadest
range of brand name game play…
There are more than
50 games, many multiplayer, including:
• Arcade games
• Board games
• Strategy & Memory games
• The official Hoyle Card
game series
• Casino games, including
Virtual Vegas, the first
and most popular casino
game site on the web
• Puzzles
• Trivia including You Don’t
Know Jack
•and more…
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Just a few examples include very cool
Multiplayer games, such as the Hoyle card
series and ‘You Don’t Know Jack’
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And extensive co-branding partnerships
with Activision, NASCAR and others!
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Flipside.com also offers many compelling
community features which provide
sponsors with customized branding
Hoyle is one
example of a very
popular series
that includes
tournaments,
ladder ratings,
chat and
customized
sponsorship
opportunities…
this is way
beyond the
banner!
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We are also on the cutting edge
of new technology deliveries
We launched the first AOL
Instant Messaging games on
ICQ in August’00…
…and we’re the first games company to
release a WAP platform game, Cosmic
Consensus, in June’00.
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All Powered by the Proven, Proprietary
PrizeCentral Incentive System…
Users log on
to the
Flipside
Network..
…and when
they play a
game and
win, or click
on an ad …
… they are
rewarded
with “Flips”
(tokens)…
… which they
can redeem
in a virtual
shop for real
quality
prizes, not
just drawings!
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And With our $10million Marketing Campaign,
You’ll Soon See Flipside Everywhere!
Retail Products
CD-Rom
Advertising –
online & offline
PDAs, WAP phones and
other portable devices
Gaming News &
Community Sites
National Olympics Trampoline
Broadcast sponsorship
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So what makes Flipside.com so
profitable for you as an
advertiser?
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Flipside.com offers all Four Keys to
Successful Interactive Advertising
˜ REACH & REGISTRATION –
Broad reach in all demographic categories, plus the highest voluntary registration in
the industry, creating the stickiest site in the category with incredible viewer loyalty
˜ PRECISION TARGETING –
Flipside.com offers the widest possible targeting options, making one-to-one
marketing as close to reality as possible on the web
˜ TRUE MARKETING INTEGRATION –
Only Flipside.com provides a comprehensive program to integrate your
products and messaging throughout the viewer experience in ways
consistent with the viewer experience
˜
REAL-TIME CAMPAIGN OPTIMIZATION –
We provide the latest tools and superb customer support to help maximize the
response from our viewers
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Our Unparalleled Targeting Engine
Offers You Precision Control
Ø Demographic Select Targeting for virtually any profile match
Ø Affinity Group Targeting, such as sex, pet ownership, children at home,
credit card usage, etc. (based on available registration data)
Ø Player Profile Targeting by game categories or specific games (Hoyle card
games or Half Life, for example) to reach core or casual players
Ø Geo-centric targeting to zipcode level (against registered users)
Ø Real-time Instant Messaging Games deliveries
Ø Time-Sensitive Targeting to within a two-hour time window, or by specific
days
Ø AND, our secret weapon!…
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Only Flipside.com provides you
with ‘Buy-O-Graphic’ Targeting
You can own exclusive
sponsorships in over
25 major prize
Categories...
This is absolutely the
best possible way to
brand people at the
exact time they are
making purchasing
decisions!
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Last but not Least, Email Programs That
Consistently Achieve Phenomenal Results!
˜ 4 different weekly newsletters to
2,500,000+ opt-in registered subscribers
˜ Limited advertising sponsorship positions
for maximum results
˜ Subscribers are unbelievably loyal - the
unsubscribe rate is less than 5% a month!
˜ Prize & point incentives help guarantee
click-through performance
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The Bottom Line is that Your Promotions
Work in a Closed-Loop,
Integrated Marketing Environment
Branding
ROI Advertising
Banners & Buttons
Prize Placement
Category Sponsorship
Email Content
Sponsorship
WAP & Instant Messaging
Community relations
sponsorship(ladders, boards, etc.)
GLOBAL!
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We can even Provide Proprietary
Research Quickly and Efficiently
This Survey was conducted in
48 hours only…
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The Benefits Are Clear
˜ Deliver more targeted RELEVANT advertising with each
consumer contact (Engage Consumer)
˜ Improve the overall cost-effectiveness of sponsor
advertising (Create Value)
˜ Reach nearly ideal national demographics (men vs. women,
age group breakouts, etc.) as well as casual and core gaming
segments for marketing testing (Develop Behavioral Trending)
˜ BUILD BRAND AWARENESS when viewers are at their most
receptive frame of mind… having FUN!
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Flipside.com sponsorships work so well
we can even guarantee performance!
˜ Major Sponsorship Programs including customized integration,
select game licensing, to help build branding continuity.
Sponsorships can be owned in multiple configurations:
*By consumer interest category (Food, Auto, Clothing, etc.)
*By game channel (Card games, core, casual, etc.)
*By product or service category (ISPs, Health, Credit card, etc.)
˜ Prize Sponsorship Opportunities that allow you to reduce the total
out-of-pocket expense while increasing your branding by providing
prize packages for winners (cash, money, travel, product, etc.)
˜ We can even GUARANTEE performance through incentivizing viewer
click-throughs to your site at a modest additional cost. No other site
is able to provide this!
flipside.com
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Catch you on the Flipside(.com)!!
Now it’s time to play!
(And we’re loading your account with 500
points to get you started when you register…
have fun! )
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