find waldo local

Get out the Shop Local Message with
FIND WALDO LOCAL
July
2014
Fi n d
o!
me, to
Online pre-registration begins on January 22, 2014,
Illustrations © 1987–2014 by Martin Handford
at indiebound.org/findwaldolocal. Don’t miss out!
Participation is capped at 250 host bookstores.
Brought to you by Candlewick Press and the American Booksellers Association
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What is FWL?
A community-wide Shop Local scavenger
hunt hosted by ABA-member bookstores
with participation from dozens and dozens of
merchants in their towns. In July 2014, Waldo
spotters, young and old, are eligible for prizes
throughout the month. The hunt culminates with
a grand ceremony held at your store.
What are the requirements for host
bookstores?
Participating bookstores agree to:
• pre-register online by March 15, 2014 at
indiebound.org/findwaldolocal
• place a 40+ copy Waldo book supporting order
by April 15, 2014
• dedicate a store window and/or in-store display
to FWL during July 2014
• host a Waldo celebratory event at the end of
July 2014
Questions? Contact Team FWL at
[email protected]
What’s new
for 2014?
New Character
Waldo spotters will
be searching for a
new character in
July 2014 — Woof,
Waldo’s best friend
and most loyal companion. Woof’s gone missing
somewhere in your bookstore. Where can he be?
Event Kit Enhancements
Our FWL ’14 event kit will be more robust than
ever, including a new mini standee, new prizes,
and new activities for your Waldo-palooza parties.
Plus, we’re bringing back the prize buttons!
Flexibility
The FWL $100 additional co-op pool can be used
for ANY expenses related to FWL, including party
supplies, copying costs, coupon redemptions, etc.
The $1 off Waldo book coupons will have an
expanded redemption period (the entire summer)
and can be distributed to ALL participating Waldo
seekers (not limited to first 100).
Illustrations © 1987–2014 by Martin Handford.
“Where’s Waldo?” TM & © Classic Media Distribution Limited. All Rights Reserved.
FAQ
What resources are available to make
my Find Waldo Local event a success?
Candlewick will send you a kit containing everything you’ll need to
launch your FIND WALDO local celebration.
Your kit will contain:
. 25 mini Waldo standees
BUTTON
. 25 Shop Local window clings
. 1 mini Woof standee
. 125 “I Found Waldo” prize buttons
. 8 Waldo prize books (five copies of The Phenomenal
Postcard Book, one copy each of The Wow Collection,
The Magnificent Mini Book Box, and The Spectacular
Poster Book )
. reproducibles for “I Found Waldo” passports,
$1 coupons, party activities, posters, and bag stuffers
. sample pitch letter and press release
Participation is capped at 250 stores.
See participation requirements at left.
Mini
Waldo
Standee
window
cling
$1.00 Coupons
Where’s Waldo?
the Wow
Collection
&
Where’s Waldo
The Phenomenal
Postcard Book
Mini
WOOF
Standee
Illustrations © 1987–2014 by Martin Handford
. social media assets to rally your community, including
sample Facebook posts and tweets
What have ABA-member bookstores
had to say about FWL 2013
“The number-one best
promotion ever!”
“An absolute
smash.”
“One of the m
ost successful
events we’ve ev
er done.”
“A phenomenal
promotion!”
ntinues indefinitely!”
“We hope this event co
“The ABA is glad to partner again with Candlewick Press on their
third year of FIND WALDO LOCAL and applauds Candlewick
for this creative promotion. Stores who held scavenger hunts
established stronger relationships with their local businesses,
brought smiles to thousands of children, and sold lots of
books. We encourage bookstores to participate again in 2014!”
— Joy Dallanegra-Sanger, Senior Program Officer American Booksellers Association
The inspiration for the
FIND WALDO LOCAL
o
event came from a Wald
scavenger hunt hosted by
in
Eight Cousins Bookstore
in
Falmouth, Massachusetts,
ank
August 2011. A huge “th
you” to Carol Chittenden
and Eight Cousins for their
creativity and ingenuity in
this
creating the template for
n!
now nationwide promotio
Illustrations © 1987–2014 by Martin Handford; Photography © Claire Benedict, Bear Pond Books (mugs); All other photos © Elise Supovitz, Candlewick Press
candlewick press