APLA REGIONAL CONFERENCE 2011

APLA REGIONAL CONFERENCE 2011
“SOCIAL MEDIA INITIATIVES”
10th – 14th OCTOBER 2011
PENANG, MALAYSIA
What is Social Media?
Social Media describes the online technologies and
practices that people used to share opinions, insights,
experiences, and perspectives with each other.
Why is Social Media Important?
1
Viral Effect
2
Real Time information dissemination
3
Unlimited & Borderless
4
Easy to Influence - Sharing
5
High Returns & Impact with Low Cost
DIGITAL MEDIA IN MALAYSIA
28.7 million
1
2
3
DIGITAL MEDIA IN MALAYSIA
Malaysians have an average of 233 friends
Spend the most time using social media platforms
(average of 9 hours/week)
Source: AC Nielsen (2010)
Malaysians’ Internet Usage
Source: AC Nielsen (2010)
Statistics of Malaysians on
1
Malaysia has 9 millions facebook users
2
Total of 2.1 billion minutes spent monthly
3
5,300,000 active users daily
4
27.2 minutes spent on average (daily) – per user
User Age Distribution on Facebook in Malaysia
Why is Social Media Important to Magnum?
Branding
Peer to Peer
Influence
Ways for increasing
Goodwill &
Trustworthiness
Word of mouth
Market Research
Customer Needs
Importance
of Social
Media
Announcing
New Campaigns
Easier to spread
new campaigns
to targeted
audience
Lead Generation
Engagement with
Gen-X & Y
Getting
Customer
Feedback
Help in providing
better services
Enhance
Customer
Relationship
Strong bond between
customer &
Magnum
Setting up online properties
Magnum 4D Website
www.magnum4d.com.my
www.facebook.com/Magnum4d
www.twitter.com/4dmagnum
Traffic to Magnum4D website
63 MILLION
Hits per month on average
550,000
Unique visitors per month
12.9 min
Average time spent
Traffic to Magnum4D website
Who Are These People???
1
Intelligent
2
Know What They Want
3
Not Afraid to Tell You What They Want
4
INSATIABLE – Always looking for the Next
Big Thing!
Oxford Dictionary – OUT!!!
LOL
- Laugh Out Loud
ROFL
- Roll On Floor Laughing
TTYL
- Talk To You Later
- Laugh My F***** A** Off
LMFAO
Kthxbai
- Okay, Thank You, Good Bye
GGnoRM - Good Game, No ReMake!
Getting involved in
the digital conversation
Lots of people are already talking about Magnum4D.
Our Facebook page and Twitter account gives them an
avenue to discuss.
Provides a channel for feedback
Learn a lot about customer behaviour
A Platform to Keep in Touch with
our Customers
Constructive Feedback
Photo Galleries of Past Events
Tool to Promote Product
Tool to Promote Product
Tool to Conduct Surveys
Post Videos on You Tube
Growing the following
24
Influencer Outreach Program
Do not agree with paid blog posts
Experiential Marketing: Give them a
memorable experience, and they will talk
about it!
Magnum Movie Nite
Every quarter, we invite bloggers and Facebook
fans for a free movie with popcorn and drinks
just to appreciate them for supporting us.
6 installments so far: nationwide
It has become something that the fans have
come to look forward to
event and blog coverage
Magnum Lucky Lou Sang
Education – invited bloggers to our Draw
Auditorium to experience the draw live
Entertained them over a 10-course Chinese
dinner
Gifts and vouchers are given away
Magnum Sing K Nite
Invited bloggers and Facebook fans for a
Karaoke Party
Cash voucher give away
Participants had a very good time and expressed
their enthusiasm for more of our engagement
events.
Next Level of Engagement:
Youth Empowerment
The Magnum eCSR program aims to give youth the
opportunity to plan and execute their own
community projects.
We empower them to choose the projects they want to
see implemented, match their fundraising efforts, and
also assist with planning and execution
Youth Empowerment
Magnum eCSR Program
Magnum’s Role:
Facilitator for the program
Establish an online platform for our Malaysian youth
and NGOs to submit and communicate on their
projects
Provides funding, guidance and publicity on selected
projects
Magnum : Moving Forward
Magnum is actively pushing ahead in social
media
The youth segment represents a key focus
We aim to be part of their lives in terms of fun
social activities as well as social work in order to
build brand affinity and remain in the minds of
this otherwise fickle segment
Magnum becomes a Lifestyle
Quick Facts
34%
of people interact with their favourite brands on social
media platforms
Quick Facts
58%
‘like’ a brand because they are themselves customers
Quick Facts
77%
interact with brand primarily through postings
Quick Facts
56%
of fans say that they are more likely to recommend a
brand after becoming a fan
Quick Facts
51%
of fans say that they are more likely to buy a product
after becoming a fan