Raine and Horne

Raine and Horne
Paul Sinclair
As National IT & Strategy Manager with more than 20 years’ experience
in information technology, Paul sets Raine & Horne’s IT direction
through delivery of key strategies, architectures, and applications.
Andrew Harrington
As National Communications Manager covering PR and internal
communications, Andrew works closely with CEO Angus Raine and
staff across the Raine & Horne network to achieve their
communications goals.
Raine & Horne
• Commenced business in 1883
• One of the first and largest real estate
franchise groups in Australia
• A nominated super brand
• Our customers are our franchisees
Our Brands
Raine & Horne Commercial
Raine & Horne Residential
Raine & Horne Rural
Buying
Around 3000 Staff
More than 300 locations
35 Corporate Staff
Who we are
Our People
Me me
Me!Me Me
Me!
Our Business Challenges
•
•
•
•
•
Grow our market share
Grow franchisees market share
Improve franchisee profitability
Staff acquisition and retention
Increasing digitalisation of real
estate marketing
Solution Challenges
SPAM
SPAM
SPAM
Resident
ial
Vs
Commerci
al
Our Design Cues
•
•
•
•
Ranking tables
Visual appeal
Industry news
Easy access
• Single point of access
to listing system
• Compliance message
We Needed
• An integrated content & learning
management system
• A short time to success
• An adaptable environment
• An affordable solution
• A vendor who would be supportive
Go-Live – User Engagement
• Challenge – how do we get our audience
interested in the new platform?
• Challenge – how do we keep our
audience interested in the lead-up to
launch?
• Challenge – how do we ensure daily
viewership post-launch?
What have we delivered?
• Interactive tile format
• Permissions control
• Comprehensive document
library
• Predictive search
Raine & Horne Fusion blog
What have we delivered?
• Agent Rankings
• Regular video content
• Daily announcements
• RSS feed
What have we delivered?
• Compliance message
• Online learning portal
• Online directories
• Social discussion forums
What have we delivered?
• Marketing collateral
• Adspot
• Events management
and registration
What has been the response?
• User login statistics have steadily climbed
since launch in September 2014
50000
45000
40000
35000
30000
25000
20000
15000
10000
5000
0
Sep‐14
Oct‐14
Nov‐14
Dec‐14
Jan‐15
Feb‐15
Mar‐15
Apr‐15
Where to from here?
• Evolution – already looking at the
possibility of a new homepage design
• Customise homepage tiles in line with
current events
• Further surveying of user audience and
feedback
Quote
“While our clients (our offices) work in real estate,
at RH Corporate, we work in franchising.
“With Scout, our franchise IT offering just got a
whole lot better, because all our communications
are in one place.
“The challenge now is to continue to educate our
people and market the benefits of Scout.”