Evolving from Information and Technology to

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Evolving from
Information and Technology
to Styling and Wellness
Styling industry, an absolute new domain for her posed its chal-
Those were the years that saw the IT boom happening and the
lenges but an honest and composed endeavor has helped build
well qualified Ruchika soon landed at Informix, now a Relational
a commendable setup and when combined with one of the best
Database Management product family of IBM. Few years then,
services in the segment, there was no stopping her. Today she is
she moved to Aptec Gulf LLC, an Ingram Micro company, handling
proud to share that whichever client came to try out their services,
their Enterprise and SMB value add segment of McAfee Security
has stayed loyal to them after that.
solutions for the entire Middle East and Pakistan region. A strong
channel and business development experience in the IT Distribution
Ruchika is the eldest daughter of Rajendra Prasad and Ragini,
space exposed her to the compete understanding of all facets of
Singhal. Her father is an IIT graduate and had a very successful
business. She led and excelled in Revenue and Profitability growth
career in Metallurgical Science. Her mother is a teacher by profes-
for her business unit, fostering channel relationships across all
sion but decided to quit her job and dedicate her time to bringing
business segments and proved to be a great team leader through
up the children. Ruchika and her younger sister made up the small
her detail oriented approach, hardwork and strong customer focus.
family of four. She was born in Delhi but keeping in line with the
transfers that her father took up, the family moved to Mumbai,
She married Sukant Mishra in the year 2003, her friend, philoso-
Nasik and Bangalore before returning to Delhi. Ruchika is a MBA
pher and colleague of over 6 years. The couple was going through
in Finance and Marketing and Commerce Graduate from Delhi Uni-
hectic work schedules, and hence she decided to take a break
versity. Her parents had moved to Dubai by then and so as soon
from her career to strike a work-life balance while relaxing with
as she finished her studies, she flew to Dubai to join her family.
her hobbies of cooking, fitness and travelling.
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When Ruchika started The
Hair Crafters Company (THC)
LLC, Dubai, all she wanted
was to give people an
opportunity to present the
best of themselves to the
world and to feel confident
with their personalities,
whoever they might be. It is
always a surprise for people
to believe her as she comes
from an IT background and
did not have prior experience
in the personal grooming
industry. But she has chosen
to plunge into it, facing the
challenges and systematically
gaining confidence step by
step.
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Ruchika
Singhal
Indian Women Achievers in the Middle East & Africa
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An ardent follower of lifestyle brands herself; one of the brands she was
Zindagi Na Milegi Dobara, Rock On, Dil Dhadakne Do and upcoming Rock On
other women to join the IT revolution in Dubai.
following was BBLUNT. She observed that while there are stylists who are
2. BBLUNT Dubai embodies the same principles but offers a global flavor to
Her mother has been her mentor who has built
energetic, passionate and skilled in their trade, they were limited in their growth
their offering. Ruchika has strongly believed that the success of any business
a strong foundation of sincerity, hardwork and
horizon, as they were primarily part of individual setups. She realized a huge
comes from a ‘human touch’ and a motivated team, which are vital to define
commitment. Ruchika draws inspiration from her
potential as Dubai was either flooded with low-end salons doing everything
the benchmark of the service or products provided. She has been completely
husband’s ‘never say die’ attitude. They support
or high-end salons tucked in hotels. She could see only a few who did justice
hands-on operationally and single handedly manages all facets of Marketing,
each other’s dreams unconditionally and are
to Hair. That’s when she conceptualized ‘The Hair Crafters Company’ in
Finance and Business Development. She has tremendous support from her
fondly called the power couple amongst their
2012 to bring this realization into reality of introducing an organized, system
team and is proud to acknowledge that her team is highly recommended for
friends and family.
driven, corporate culture as against the individually led setups. Her husband
all crème-da-la-crème’ events and by celebrities for their styling requirements.
completely endorsed her belief and is her pillar of strength through funding
and guidance. BBLUNT who themselves endorse the philosophy of ‘Imperfection’ were totally bought in by this approach and granted THC the franchise
rights of BBLUNT for ME. Ruchika has incorporated her business experience
who took care of her responsibilities at the home
structured project management.
from and came back to pursue her entrepreneurial
dreams to fruition.
dence and trust of the industry through her result driven approach. Soon she
belief in ideas, hard work, tremendous commitment and ensuring a consistency
was one of the most respected women in the team and also inspired many
in offering the latest trends in blockbuster movies including Dil Chahta Hai,
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envisions THC to be reaching out to the Middle East with bespoke salons and
men intimidated with a woman in their team. But Ruchika gained the confi-
Osh Bhabhani in 2004 is India’s premiere ‘Hair Destination Salon’ with strong
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fidence, Ruchika Singhal stands out as a woman
goals with conviction. She recalls that when she joined her first job, she found
BBLUNT’s flagship store at DIFC. BBLUNT, founded by Adhuna Akhtar and
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A bottoms-up approach and a belief in ‘slow and steady wins the race’, she
Her quiet demeanor bellies a self-confidence and intuitive ability to drive her
into THC and devoted her energy and competency in shaping and building
A shining example of success based on self con-
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Indian Women Achievers in the Middle East & Africa
For more information visit:
www.thehaircraftersco.com