Summary

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Summary
AKBAROV A. A. The Process of the Language Evaluation and Problem of Communi�
cation through the Inference of Meaning.
The paper deals with the problem of how successful communication systems can emerge
between agents who do not have innate or explicitly transferable meanings, cannot read the
minds of their interlocutors and are not provided with any feedback about the communication
process. It focuses on the role of meanings within the framework of language evolution and on
communication through the repeated inference of meaning.
Keywords: the agent, neytivizm, internal language, external language, universal grammar.
ALEKSANDROVA E. M. Homonymy as a Mechanism of Creating Wordplay in Dif�
ferent Structure Languages.
This article is devoted to the study of homonymy as a popular mechanism of creating wordplay in Russian, English and French traditions, and to the influence of different structure languages on the specifics of creating puns. According to the classification based on the type of
language units we study the specifics of morphological, lexical and syntactical homonymy.
Keywords: play on words, pun, homonymy, homonyms, taxonomy, joke.
AKHUNZYANOVA R. R. Inferential Functioning of the English Modal Words maybe
and possibly.
The article highlights the results of the comparison of the inferential functioning of the
English modal words maybe and possibly. Such characteristics of the corresponding use of the
language units as the type of inference, the alternative of the inference, typical communicative
contexts, time reference and frequency of occurrence are dealt with.
Keywords: inferentiality, logical inference, modal words, typical context, the English language.
ANDREYANOVA M. A., BAGAUTDINOVA G. А. Realization of the Concept ‘moth�
er’ in the Russian and English Languages (as Actualized in the Novels by M. Gorky and
J. E. Steinbeck).
The article examines the realization of the concept ‘mother’ in the works of the Russian and
American writers, the means of realization of this concept, aspects of their value and relevance.
The comparision of content and structure of the concept is made. The suggested analysis of the
concept is valuable when studying writers’ idiolects and their cultural picture of the world.
Кeywords: concept, idiolects, means of the realization of the concept, notion, aspects of
value and relevance.
ANKHUDINOVA E. Manipulative Potential of Defamation Strategy (on the Basis of
R. Limbaugh’s Radioprograms).
The article analyses the nature of a manipulative strategy, determines the conditions under
which a communicative strategy can be recognized as a manipulative one. On the basis of radioprograms by American Republican R. Limbaugh the article presents the manipulative strategy
of defamation as well as its inherent tactics.
Keywords: political discourse, manipulative strategy, manipulative tactic, defamation strategy, suggestion.
BOGOSLOVSKAYA I. V. Associative Bonds of a Word and a Text.
Universal and specific features of verbal behavior strategy of extroverts and introverts are
discussed. Individual and collective associative fields are characterized by presence or absence
of equilibrium and symmetry in associative process mechanisms.
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Keywords: extrovert, introvert, identification strategy, associative field, associative bonds
equilibrium.
DAVLETSHINA Z. M. On Islamic Traditions in the Decorative and Applied Art of
Bashkirs.
The study focuses on the Islamic tradition in Bashkirs’ decorative and applied art. As Islam was proliferating functions of traditional ware expanded with novel artifacts appearing.
Changes also set in the ornamental creative work of Bashkirs.
Keywords: Islam, shamail, namazlyk, Bashkirs.
GLUSHETSKAYA S. M., KOLESNIKOV A. A. Linguocultural Approach to the Anal�
ysis of German National Cultural Nominations (on the Example of Lexeme ‘strumpf’).
The article indicates the necessity of linguocultural approach in the analysis of German
national-cultural nominations with the purpose of revealing the tendency in the development
of relation ‘word-thing’. In this connection the necessity of the development of linguocultural
dictionaries, necessary for successful intercultural communication is pointed out.
Keywords: national-cultural nominations, linguocultural analysis, linguocultural dictionaries, change of the relation ‘word-thing’.
GOTOVTSEVA L. M. The Adverbial Phraseological Units with Double Surroundings
in the Sakha Language.
The article considers how the adverbial phraseological units (PhU) of the Sakha language
are combined with the double surroundings. It is noted that the problem of lexical combinability
of phraseologisms is connected with the questions of, a boundary of that or other phraseological
unit, a volume of the meaning of phraseologism. The article analyzes the phraseologisms that
have the model of surroundings N + PhU + V where the subject is represented by the nouns with
the meanings of person in nominative case, and the predicative part is represented by the verbs
with personal endings. The circle of the combining verbs is limited with the words of definite
thematic group.
Keywords: phraseological unit, combinability, subject of action, predicative part, surroundings of the same type, thematic group.
HUSAINOVA G. R. The Bashkir Folk Tales and Epos: the Common Places.
The article is devoted to identifying common of places in Bashkir of fairy- tales and the epos.
The Analysis of the material is showed that their commonality is expressed at levels of plots,
episodes, motifs, characters, wonderful helpers and objects.
Keywords: a genre, a fairy-tale, the epos, platitudes, a plot, motive, the character.
IMAEVA E. Z. The Semantic Diversity of the Language in Text.
In the article the figurative sense of the prose by B. Pasternak, the semantic diversity of the
language in the prose by H. James and in the comedy by W. Shakespeare are discussed. In prose
the semantic vagueness and polysemantic ambiguity are interconnected. The sense of the text
is explained as a configuration of ties and relationships among various elements in a situation
emerging as a result of some activity or communication at the moment when that situation is
being created or recreated by a person who adequately understands the text. The process of
understanding texts of implied sense is described.
Кeywords: prose, synonym, actualization, implication, sense, homonymy, reflexion, realistic, implied sense, interpretation, understanding.
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KAZHAROVA I. A. To Question of Artistrie`s Status of the Newest Literature (on the
Material of Kabardinian Poetry).
The article deals with the problems of contemporary poetry on an example of creativity of
young artists of the one of national literatures. The author puts questions of an estimation of
level of artistry in respect of interaction of regional and common culture contexts; on the material of concrete products esthetic dominants detect, the ideological laws defining creativity of
generation which entered literary process in the end of last century; separate nuances of traditions and innovation in the light of non-uniformity of stages of development of art culture are
mentioned.
Keywords: art culture, development, generation, innovation, context, point of view, analysis, frequency, form, syntax, consonance, experience, accent.
KERER K. Lingvocultural Image of “Professional” in Industrial Novels by Arthur
Hailey.
Present article dwells on the lingvocultural image of “professional”, the basis of the study
being the industrial novels by A. Hailey.
Keywords: lingvocultural image, lingvocultural concept, professional.
KHOHLOVSKAYA O. G. Features of Professional Work of the Linguist in the Condi�
tions of Social Information.
In article there is discussed problem of increasing professional pedagogical contact level by
means of different forms of the remote education, educational portal and site, there is spoken
about need of the use of computer technology in research and scholastic functioning of the
teachers, besides, article is dedicated to questions of organizations of information support in
labour of the philologist.
Keywords: remote education, information technologies, information facility, educational
information technologies, instrumental information technologies, supporting information technologies, information-communication technologies, portal.
KHOZHANOV Sh. B. Questions of a Phraseological Antonymy in the Karakalpak
Language.
This article is devoted to setting criteria of antonymous phrase logical and its connection
with parts of speech.
Keywords: the Karakalpak language, lexical phraseology, антонимичность phraseological
units, criteria of an antonymy of idioms.
KONOPLEVA I. N. Semiprefixation in English Substandard Vocabulary: Structural
and Semantic Peculiarities.
In the article the author defines the main terms connected with the problem of the investigation and describes the results of the investigation: basic types of derivation of the semiprefixation in the English substandard vocabulary alongside with the analysis of the activity, usage,
productivity and valency of the original stems and semiprefixes in the substandard vocabulary
of the English language.
Keywords: substandard vocabulary, semiprefix, derivational type, scheme, model, transposition, valency of derivation, productivity.
Kozlov S. A. «The Local Chronicle» on Pages of Provincial Sheets: Genre and Style
Search («the Novgorod Provincial Sheets», 1853–1862)
The article is devoted to the genre and stylistic originality of the heading “Local news” on
the pages of Provincial Gazette (after example of the formation of typological features and tech-
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niques in The Novgorod Provincial Gazette 1853–1862’s). It investigates the effects of public
factors, the personality of the editor and an administrative order on the subject, genre features
and stylistic devices editorial in the informal part of the publication.
Keywords: The Novgorod Provincial Gazette, local news, provincial journalism, genres.
KUSAINOVA А. М. The Reflection of Key Concepts ‘Homeland’, ‘Memory’ and
‘Home’ in National World Picture of Russian German, Russian and Kazakh.
In the article on an example of the trilingual Kazakhstani writer Herold Belger’s works the
concepts ‘homeland’, ‘memory’ and ‘home’ of the linguistic personality on the national background (German, Russian, Kazakh) perception of given concepts are considered.
Keywords: comparative philology, linguistic personality, the Russian language, the German
language, the Kazakh language, concepts ‘homeland’, ‘memory’ ‘home’.
KUSHNERUK S. L. Temporal Qualifiers of Text-worlds in Russian and English Ad�
vertising.
Text World Theory is widely spread in modern linguistics. This paper focuses on its practical application to advertising discourse. The author tries to uncover how advertising textworlds are temporally situated. Special attention is given to the analysis of text-world temporal
qualifiers, which are used in Russian and English advertising on a regular basis. A number of
similarities and differences are revealed and discussed.
Keywords: discourse, Text World Theory, text-world, time, Russian advertising, English
advertising.
KUZNETSOVA T. L. Short Story – One of Small Forms of Komi of Prose on a Bound�
ary of ХХ–ХХI Centuries.
In the article one of the actively developing small forms of modern Komi prose – short story,
that is especially individual art organization is considered: products of each of the writers - special art phenomenon. The features of semantics, feature of art originality of the given genre are
revealed; the special attention is paid to the author’s form of the short stories – «Drops of Life»
by A. Popov.
Keywords: Komi literature, short story, story-event, comical incident, parable, memoirs.
LENKOVA T. A. The Concept ‘Meaning’ in the Mass Media Texts and Conditions of
Its Perception.
Sometimes it is very difficult to understand the meaning of the text and to transmit it. There
are many conceptions of perception. But the perception of the mass media texts has its own
peculiarities.
Keywords: meaning, perception, understanding, background knowledge, social-cultural
situation.
LYZLOVA A. S. Abduction of Women in Russian Fairy Tales: the Mythological
Framework.
The paper deals with the mythological origins of the magical fairytale conflict related to the
abduction of women. These texts contain vestiges of the ideas about the possibility of a man
marrying once revered animals and natural phenomena, as well as characters that personify
death. The fairytale situation of kidnapping a woman in many respects resembles also the ancient Greek myth about Persephone.
Keywords: Russian fairy tales, abduction of women, mythological origins, the myth of
Persephone.
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MALYKH D. S. Peculiarities of Women’s Marriage Advertisements in Russia and
Great Britain.
The article is devoted to women’s marriage advertisements in Russia and Great Britain, also
to the ways of self-presentation and creation of future partner’s image.
Keywords: marriage advertisement, gender stereotype, interpersonal advertisement.
MALYSHEVA S. S. Precedent Phenomena of the English Theatrical Social Dialect.
In the article the author analyses precedent phenomena of English theatrical social dialect.
The main types of precedent phenomena, precedent nouns and precedent expressions are presented. The components of the precedent phenomenon and its structure are described. Basic
functions of the English theatrical social dialect are given.
Keywords: social dialect, social dialectism, precedent phenomenon, precedent noun, precedent expression.
MEDVEDEVA I. A. Ways of Creating a Positive Image of Show Participant by the
Example of the Competitive “Miss Student” Show.
The article is devoted to the research of self-presentation in show discourse. The author
comes to the conclusion that the show discourse includes stereotypical linguistic tools that help
create a positive image of the show participants.
Keywords: show discourse, self-presentation, positive image, semantic unit, verbal formula.
NALDEEVA O. I. Genre and Style Features of the Ballad in the Works by Poets of
Mordovia.
The main trends of development in the ballad literature of the Republic of Mordovia are
considered in the article. Art specificity of the Mordovian ballad in the context of Russian ballad is designated in this article. Genre and style features of the ballad in the works of poets of
Mordovia are revealed in this article. Literary-folklore interactions within the given poetic form
are defined in the article.
Keywords: a ballad, a genre, style, a poetic language, character, the lyrical hero.
NIKITINA E. G. Pecularities of the Visual Image of the Television Sport Reportage.
This article is devoted to the discussion of some peculiarities of the television sport reportage visual aspect. The television image consists of three basic components: light, colour and
plasticity. Sport reportage video has some distinctive features. Peculiarities of different kinds
of sport are reflected in it. It is very important to change shots in sport video: long shots are
changed by close-ups. This change of shots gives the dynamics to the reportage.
Keywords: television image, light, colour, plasticity of image, frame, shot.
NOSOVETS S. Hyperlinks in the Internet Media: the Experience of the Typological
Description.
The article is about the hyperlinks playing a key role in structure organization and maintenance of functionality of electronic hypertext. The author investigates the hypertext material
of Internet media of our country and reveals the basic types of used hyperlinks based on their
purpose. As a result four types of hyperlinks have been formulated and detailed characteristic
of most frequent of them (content-links) is given.
Keywords: media discourse, typology, Internet media, hypertext, hyperlink.
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PONOMAREVA O. A, STOLBOVA E. G. Rhetorico-Semantic Analisys of a Political
Image in Russian and Americal Mass-Media.
This paper discusses political image characteristics as projected in Russian and American
mass-media. The semantic components, most frequent in the presentations of Russian and
American politicians, are highlighted.
Keywords: political image, semantic component, image characteristics, dominant and subdominant features of the political image.
SLOVIKOVA E. L. The Gestalt-Synergetic Approach to the Research of Sense Space
of Advertising Discourse.
The article presents the gestalt-synergetic approach to the research of sense space of advertising discourse. The approach offers the opportunity to study advertising discourse as an open
synergetic system and to uncover the mechanisms of dynamics, interaction and creation of its
image system which is transformed into the gestalt-image of advertising discourse.
Keywords: advertising discourse, gestalt, image, synergetics, semantics, sense, dynamics.
SHABANOVA A. A. The Representation of Concept ‘Power’ in Modern Russian Lin�
guistic World View.
The given article is devoted to the analysis of concept ‘power’ representation pecularities
in Russian-language lingvoculture according to the results of associative and receptive experiment. The main content components of ‘power’ semantic field are detailed. Lexico-semantical
groupings as the means of ‘power’ – concept verbalization in Russian-language culture are allocated due to the results of the experiment conducted. The objectivation of the concept under
consideration is conducted in the terms of a nucleus, close and distant periphery.
Keywords: associative experiment, conceptional analysis, lingvoculture, lingvocultural
concept, the concept modeling, language concept objectivation.
STAFEEVA N. A. The Chronotop Originality of “European Letters” and “Ado” by
W. K. Kuechelbeker.
The comparative analysis of chronotop allows to drow a conclusion that W. K. Kuechelbeker saw an ideal way of Russian development in Novgorod veche. The important role in structure
of chronotop is played by a road archetype. It helps to comprehend ideas of the author.
Keywords: chronotop, archetype, the author, the traveler, veche, the road, the house.
TAGIROVA Z. M. Documentary Prose in the Modern Bashkir Literature.
In the article the problem of documentary prose in the Bashkir literature in the comparative
plan is considered. The resulted analysis testifies to activization of various creative searches of
modern writers and prose as a whole. The reference to documents, searches is art-documentary
tendencies cause prospect of new opening on the way of the Bashkir prose.
Keywords: documentary prose, is art-documentary product, diaries, memoirs, letters, an
official paper, the fact, a reality.
UCHAYEVA E. M. On Preservation of the Phraseology in the English Versions of
N. V. Gogol’s Short Story “The Overcoat”.
The article is devoted to the analysis of phrazeological units in English versions of
N. V. Gogol’s short story “The Overcoat”. The given comparative analysis allows exposing
the originality of phrazeology and defining some of the major problems translators in foreign
literature deal with and different methods for keeping semantic, stylistic and functional equivalency.
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Keywords: literary translation, the Russian literature, phraseological unit, English language,
lexical and grammatical, stylistic and syntactic features, equivalence, author’s plan, perception.
VOLKOVA T. A. Discourse and Communication Translation Model in Institutional
Discourse Research.
Approaches to defining text, discourse and communication in terms of translation theory
and practice are under discussion in the paper. The authorial discourse and communication
translation model is presented, and the translation strategies typology is described. The basic
components of the model are analyzed and the scope of the model application is described, as
well as the research opportunities for applying the model to interdiscursivity and institutional
discourse analysis.
Keywords: translation strategy, translation model, institutional discourse, communication
strategy, interdiscursivity, pre-translation analysis, specialized translation.
ZAKIROVA D. F. Concept ‘North’ in Russian Feminine Mentalese.
The article focuses on the specific features of gender explication of the concept ‘SEVER’ in
linguistic culture. This research also reveals the cognitive inventory of the concept ‘sever’ with
the help of the association experiment.
Keywords: gender, concept, nominative constituent in concept, association experiment.