AutoShopper.com - Showcase Publications

AutoShopper
AutoShopper.com
AutoShopper
Company Profile:
Auto Shopper Magazine is published by Showcase Publications, Inc. the largest privately held publisher of targeted photo publications throughout the Eastern United States publishing over 60 magazines
weekly. Showcase has a local office in Lakeland to best serve the Florida market. Established in Toms
River, New Jersey in 1978, our first publication “Auto Shopper” immediately became a huge success.
After several years of expansion in the Northeast, Showcase positioned itself in Lakeland and since 1991
has expanded throughout Southern and Central Florida.
The Auto Shopper is distributed FREE with the mission to provide the public with information about the
inventory on local automotive dealer lots while providing a cost effective advertising alternative to those
dealers. The results these magazines generate for its advertisers and readership reflect the shared commitment to excellence demonstrated by our entire team of sales, graphic designers, printers and delivery
drivers.
Our commitment to you is to...
provide a cost effective solution to reach interested buyers.
utilize targeted distribution to increase exposure in your local market.
feature your inventory on AutoShopper.com for Worldwide exposure.
design eye catching layouts with clear sharp photos.
provide uncompromising customer service.
Our offices are
located in...
Florida:
New Jersey:
Showcase Publications, Inc.
1212 East Main Street
Lakeland, Florida 33801
Showcase Publications, Inc.
810 Hooper Avenue
Toms River, New Jersey 08753
1.800.367.1723 toll free
863.688.6471 local
863.682.5098 fax
1.800.433.9712 toll free
732.349.7775 local
732.341.1924 fax
AutoShopper
Benefits of
AutoShopper
Publications
Weekly Publications
Visual Representation
Response Tracking
Effective Targeted
Advertising
High Volume Distribution
AutoShopper
Weekly Publications:
Unlike many publications that are published Bi-Weekly, Auto Shopper allows you to update
your ads as your inventory changes. This helps to keep your advertising fresh and gives our
loyal readers a reason to pick us up again and again.
Visual Representation:
You will never use the phrase “Must See To Appreciate”. Nothing has been proven more successful at generating qualified prospects than using a picture to make it easy for your customers
to make a buying decision.
Response Tracking:
Measure the effectiveness of your advertising! We at Auto Shopper are certain that we will
provide more response per advertising dollar spent than any other advertising medium you are
currently using, and, we are prepared to prove it.
We understand that it can be difficult and time consuming for your salespeople to track the
source of incoming calls. We also understand that without this monitoring you cannot effectively
calculate the return on your invested advertising dollars. Therefore, we have designed a program that will document the calls that are made to your dealership as a result of your advertisement in the Auto Shopper.
While participating in our optional tracking program you will be provided with 24/7 online
reporting with an easy-to-use web interface. This report is so detailed that some dealers use it
to follow-up leads.
DETAILED REPORTS INCLUDE:
Phone number of each caller
Location - City/State
Date and time of each call
Duration of each call
Total number of calls
and much, much more...
Contact your sales representative for further details and to see if you qualify
for the exciting program.
We succed
when you
do!
Remember, as many as 41% of Auto Shopper readers are pre-qualified and will drive directly to your dealership without calling. These
results will not be measured by this program.
AutoShopper
Effective Targeted Advertising:
You can offer your inventory to “Hot Prospects” at an extremely low advertising investment per
vehicle by using the Auto Shopper. Unlike mass media such as radio and newspaper,
Auto Shopper targets people who want a vehicle now. You don’t pay extra to reach people
who aren’t prospects. Approximately 5% of the population is searching for a replacement vehicle at any given time.
High Volume Distribution:
Nassau
Duval
Baker
Columbia
Union
Bradford St. Johns
Alachua
Putnam
Marion
While newspapers have a larger circulation, they do not target the
automotive marketplace. Auto Shopper reaches a different demographic market (Including more female buyers) with distribution in
high volume retail outlets as well as convenience and grocery stores,
restaurants and strategic street locations throughout your area. Just
Clay
look for our distinctive Blue street boxes throughout your area.
Because they are FREE, they reach even more potential cusFlagler
tomers for you. Our distribution goal is clear, make Auto
Shopper Magazine easily accessible to anyone in the marVolusia
ket for a new or used vehicle.
Citrus
Sumter
Lake
Hernando
Seminole
Orange
Pasco
Pinellas
Osceola
Hillsborough
Polk
Brevard
Indian
River
Manatee
Hardee
Highlands
Sarasota
Okeechobee
St. Lucie
De Soto
Martin
Glades
Charlotte
Hendry
Lee
...And many more.
Palm Beach
Editions:
Broward
Collier
Monroe
Dade
Polk/Heartland
Greater Orlando
Hillsborough
Pinellas/Pasco/Hernando
Manasota
Southwest Florida
AutoShopper
.com
Benefits of
AutoShopper.com
Total Marketing Solution
Increase Exposure
Highly Promoted
Impressive Features
Valuable Partnership
AutoShopper
.com
Total Marketing Solution:
AutoShopper.com greatly extends our reach beyond the news stand to the desktop of the
automotive buyer. Your inventory in Auto Shopper magazine also appears on our website
automatically driving additional shoppers to your dealership and maximizing your marketing
dollars. As an advertiser in our print publication you not only get vehicle listings but you get
your very own web page custom tailored with your logos, maps and directions to your location,
along with phone and fax numbers, email and a direct link to your website.
We offer a variety of online tools, allowing the consumer to calculate payments, compare vehicles and search for the exact car they want. AutoShopper.com receives an impressive following of internet viewers with over 28 million hits each month. Let us put our highly skilled
webmasters, programmers and designers to work for you!
Increase Exposure:
35% of the buying public surf the web.
58% of internet users search automotive websites before buying a vehicle.
70% of car buyers prefer buying from a dealer.
The most successful dealerships credit 30-35% of all sales to online marketing.
Highly Promoted:
AutoShopper.com is consistently advertised within each of our 62 FREE Auto Shopper
publications.
Dealer promoted web traffic. We provide you with a unique URL straight to your web page.
Many of our networked dealerships (Over 3100 dealers) use these web addresses to promote themselves in all of their advertising.
We are listed on major search engines (Google, Yahoo, MSN).
AutoShopper
.com
Impressive Features:
Auto Shopper Magazine along with AutoShopper.com offer up an array of impressive
features, helping thousands of dealers sell their inventory online. This maximized exposure
brings you more leads and moves more cars off your lot! Our uniquely designed web pages
make your dealership stand out.
Dealership logos along with colorful text and graphics for visual appeal.
Dealer information such as address, phone & fax numbers, hours of operation, slogans,
etc.
Map and driving directions to your location.
Your own URL. Give customers direct access to your inventory.
www.(your name here).AutoShopper.com
E-mail response form on each vehicle as well as your web page.
Personalized E-mail addresses.
Inventory listings including full color photos for every vehicle currently in print.
Your inventory gets additional exposure through our search engine.
Special “Feature” vehicle displayed.
Links to your existing dealership website.
Consumer tools such as loan calculators and vehicle checklist.
Secure online credit application direct to your dealership.
Valuable Partnership:
Increase your advertising power with the winning combination of print and internet together.
Increase brand awareness of your dealership.
Reach thousands of qualified shoppers each day.
Your cost effective solution to placing your inventory online.
Backed by print promotions in Auto Shopper Magazine.
AutoShopper
.com
Benefits of
AutoShopper.com
Custom Web
Design Services
Custom Website Design
Consultation
Website Production
Hosting Services
Promotion & Statistics
AutoShopper
.com
Custom Website Design:
Here is the opportunity to promote your business
online. AutoShopper.com is the most cost efficient
way to get your products or services to the huge marketplace now utilizing the power of mass exposure of
the internet. Simple, clean, user friendly, and fast. The
most popular websites on the internet usually share
these attributes. Your website should reflect the look
and feel of your business. AutoShopper.com custom designs websites to achieve your marketing objective and enhance your business image.
www.sapphirerunatwhisperlake.com
www.canyoncigar.com
www.polkadfed.com
www.hillmanmotors.net
“Cookie cutter” websites with generic graphics may be appropriate for a “personal home
page”, but not for a company serious about attracting an internet audience. Your website will
introduce your business to hundreds of thousands of new potential customers. First impressions
are important. An easy to navigate, custom-designed website is an investment in attracting new
business and making lasting customers.
AutoShopper.com websites are designed with more than the eye in mind. We build websites
that help you build new business. In today’s “wired world”, every business of any size should
have a professional presence on the internet. AutoShopper.com has experience in custom
designing websites for retailers, legal and financial professionals, golf course services, auto
and boat dealers, government institutions, restaurants, and contractors just to name a few. If
you can conceive it, we can design it.
Consultation:
Deciding what you want your website to achieve and how it will look and feel are the first steps
of having a website built. AutoShopper.com offers a team of trained designers and programmers to give you a professional web presence. We will discuss all aspects of your website
and decide upon the best way to capture and present the best of your business up to and
including your domain name, overall look, functionality, exposure and future growth.
Spotlight
your
business
today!
AutoShopper
.com
Website Production:
We can do almost anything from simple information-based websites to the most intricate of
websites that include tracking of inventory to the posting of events to blogging. We can enhance
your page with high quality graphics, animations, interactive forms, user friendly interface, and
eye catching layouts.
Database Design & Development We can also develop highly customized, dynamic sites that
you can update with a web-based administration console. No more static, stale pages that
haven’t been updated in years. With a database-driven site, YOU control the content.
E-commerce Capability Will you be selling your products or services over the internet?
AutoShopper.com offers all the tools necessary to develop a fully functional e-commerce
website, as well as security services to ensure it operates safely.
Hosting Services:
AutoShopper.com offers website hosting, providing the flexible options to our customers.
Whether you are looking to publish your first personal web page or enhance your business web
presence with a database-driven, sophisticated e-commerce storefront, AutoShopper.com
offers a hosting plan to fit your needs.
Promotion & Statistics:
Many companies stop here and wait for people to come flocking to their website. However,
because of the size of the internet, in reality most people will not be able to find you without
website promotion. Search engines such as Google, Yahoo, and MSN are the most common
way for people to find your website. AutoShopper.com can build or edit your website for the
best performance in these search engines. We also re-submit your website every quarter to
ensure maximum exposure. With promotion comes an increase of traffic. Another one of the
features AutoShopper.com provides is the ability to track these types of statistics. How often
your company comes up in searches, how many potential customers surf your website, etc.
AutoShopper
.com
Benefits of
AutoShopper.com
Dealer
Management
Console
Take Control Of Your
Inventory
User Friendly Interface
Inventory Management
Channel Your Data
Additional Services
AutoShopper
.com
Take Control of Your Inventory:
Having accurate, up-to-the-minute inventory listings on your website is crucial to selling more
vehicles online. AutoShopper.com Dealer Management Console makes it easy to add
and update your inventory at any time. And our system lets you add your entire inventory with
up to 15 vehicle photos easily and efficiently.
User Friendly Interface:
Incredibly easy to use interface. Little computer experience necessary.
Create and print your own window stickers and buyers guides
Vin decoding - Automatically populate most fields, saving you time.
E-mail Lead generator- Receive leads from qualified buyers with information on vehicles of
interest.
Secure online credit finance application.
Featured Vehicle - Showoff that special unit you have in inventory.
Inventory Management:
Your inventory not only appears on your website but is also immediately searchable on
AutoShopper.com.
Update vehicles instantly! No lag time in getting your vehicles online to sell and off when
they are sold.
Show up to 15 photos for each vehicle on your website.
Customizable vehicles options list- Easily add/edit new options on our pick lists.
Certified vehicle - Indicate which vehicles are certified on vehicle details page.
Assign warranty information to each vehicle.
Print a listing of your entire inventory sorted how you wish to supply to sales staff.
Drive traffic
to your
dealership!
AutoShopper
.com
Channel Your Data:
Data Feeds* - Don’t waste time uploading to other listing services such as Cars.com,
AutoTrader, Autobytel and more! Let us broadcast your inventory for you, keeping your inventory consistent.
Data Importing - Can we make it any easier... we accept data feeds from Dealer Specialities,
Dealer.com, and AutoExact to name just a few.
Free daily data feeds to other venues - Google, Vast, AOL Cars, LemonFree, etc., as well as
your paid dealer subscription accounts such as AutoTrader.com, Cars.com, etc.
Automatic data backups for reliability.
Additional Services:
Custom Designed Window Stickers - If you have a color printer, you can output a window
sticker and buyer’s guide on-the-fly from the Dealer Management Console using our
proprietary Window Sticker module. Additional $10.00 per week plus $150 art/setup fee.
Photographic Services - Have us come and do the work for you, we take the photos, we
upload the information using VIN decoding. Additional price according to number of views
per vehicle. Prices in addition to Dealer Management Console and based on 1 visit per
week and a minimum of 5 vehicles.
AutoShopper.com Banner Ads - Rotating and static internet banner ads on a regional
page within our website.
Drive Traffic
To Your Dealership!
Advertise with the AutoShopper and increase your
advertising power with the winning combination of
print and internet together!
AutoShopper.com greatly extends our reach beyond the news stand to the desktop of the automotive buyer. Your inventory in AutoShopper Magazine also
appears on our website automatically driving additional shoppers to your dealership and maximizing your marketing dollars.
As an advertiser in our print publication you not only get vehicle listings but you get
your very own web page custom tailored with your logos, maps and directions to
your location, along with phone and fax numbers, email and a direct link to your
website.
How better could you drive traffic to your dealership? For more information please
call 1-800-227-3924 toll free or visit AutoShopper.com
AutoShopper Magazine along with AutoShopper.com offer up
an array of impressive features, helping thousands of dealers
sell their inventory both online and in print.
AutoShopper
.com