Why Coldwell Banker Ward? - Coldwell Banker Ward Real Estate

COLDWELL BANKER
WARD REAL ESTATE, INC.
The Online Tools
You Want…
The Experienced
Agents You Need!
Our Company History
In 1941, a few days after Pearl Harbor, Robert and Carl Ward enlisted in the U.S. Navy. They
were the first father and son to enlist together in the Navy in World Ward II. Following his discharge in
1945, Carl founded the Carl C. Ward Agency, located on Main Street in Ashland. In 1965, the offices were
relocated to the Professional Building on Second Street. Son, Robert, joined the firm in 1947 and became
the owner in 1968 when Carl passed away. The company name was then changed to Ward Real Estate,
Inc.
In 1974, the company moved to 600 East Main Street,
renovating the interior to accommodate the expanding Ward Real
Estate staff. The staff has grown from the original 3 sales agents to 21
sales agents and 4 staff members. In 1994, the building was
remodeled to its current appearance.
Robert G. Ward, II, and Polly Ward Chandler became
the third generation of family ownership, following the death of their
father in 1991. Rob and Polly are proud of their family's tradition of
leadership and support to the Ashland community. They are pleased
to add their own contributions and experience to strengthen that
tradition.
Ward Real Estate, Inc., has been successfully affiliated
with the Coldwell Banker franchise since 1984.
Three Generations of Excellence in Service
WHY COLDWELL BANKER?
• Coldwell Banker is a worldwide real estate organization
• #1 Real Estate franchise in the world, 140 Billion Sold
• Most visited real estate “brand” website in the
nation with over 23M unique visitors and over 31M
total visitors to Coldwell Banker website.
•Most experienced real estate brand-Over 106 years!
• Our combined multi-million dollar advertising
budget insures that our buyers and sellers have
compelling reasons to go to
www.coldwellbanker.com
•Among the top 760 firms in the nation, the Coldwell Banker®
brand collectively sells more real estate in terms of both
transactions and dollar volume than any other brand,
including the nearest national franchise network.
• Online advertising has become a strong
component of our marketing strategy in association
with well-known websites such as msn.com,
aol.com, hgtv.com and forbes.com.
• 85,000 Sales Associates
• Aggressively compete for placement on major
search engines like Google, Yahoo and MSN.
Coldwell Banker.com listings are also on Trulia,
Google Base, Yahoo Classifieds, Openhouse.com
and HGTV’s Front Door. Coldwell Banker has a
significant presence on Facebook to appeal to
consumers who are actively involved in social
networking. No matter where consumers search for
real estate, they’ll find Coldwell Banker.
•Most nationally recognized real estate brand throughout the
country, with 96% brand awareness by all consumers.
• 3,100 Offices
• Presence in 50 Countries on 6 continents
WORLDWIDE
NETWORK
BRAND
POWER
NATIONAL
ADVERTISING
WHY WARD REAL ESTATE?
• All Full-Time Agents, which means this is their career, not a part-time hobby.
• #1 Real Estate Company in Ashland County.
• Almost 75% of our Buyers and Sellers come from past customers & referrals.
• CB Ward agents sell 71% of our own listings for approximately 93% of its listed price.
• Locally owned and operated for 69 years. 3rd generation of family ownership.
• 2009 & 2013 Ashland Chamber Small Business of the Year Winner.
• Almost 1 out of every 2 homes sold in Ashland County involves a Coldwell Banker agent.
• Full Service Real Estate Company:
•Residential, Lots, Farm, Commercial, Ward Title Agency, Home Protection Plan, Coldwell Banker Mortgage, Leasing &
Property Management.
• We also specialize in Short Sale, Foreclosure & Relocation.
• We help in preparing your home for sale, otherwise known as staging.
• In 2013, 12 of our agents received the Presidents Sales Club Award by Ohio Association of Realtors for attaining over a
Million Dollars in Sales. Almost 3 times the agents as the closest competitor.
• Coldwell Banker National Franchise-98% name awareness throughout the country
• Coldwell Banker Ward represents employees transferring into Ashland from Ashland University, Ashland Samaritan
Hospital, WIL Research, Packaging Corporation of America, Bendon Corp., Ashland Precision Tooling, Chandler Systems,
Inc., Ashland Chemical, PPG, Novatech, area schools and many others.
• Brokers & Agents – closely networked throughout Ashland County serving boards, civil activities & community
involvement.
We offer a 5 star Customer Experience
Carolyn Norris
• Closing Coordinator/Office Manager, 32 years experience in real
estate closings. Direct connection between our agents and the title
company, assisting agents in all aspects of contracts to closings.
Provide assistance to agents wherever needed.
Darcy Strohl
• Listing & Marketing Coordinator, 27 years experience in
advertising, 8 of those in real estate. Website administrator,
coordinator of all marketing efforts, maintains all properties in the
MLS and produces all videos. Provide assistance to agents wherever
needed.
Missy Butts
• Property Management/Personal Assistant to Rob Ward, 25 Years of
Real Estate Experience, Leases and manages over 80 rental
properties. Provide assistance to agents and other support staff as
needed.
Cameo Bahr
• Rental Department, Leasing Coordinator, Showing all rental units
and answering any questions, process rental applications and handle
any tenant issues, complaints or questions.
Agent Support Team
2013 ASHLAND COUNTY MARKET SHARE
TOTAL SOLD 419
Listings Sold – Residential Homes
For the following schools: Ashland, Black River, Crestview, Hillsdale,
Loudonville, Mapleton & Northwestern
This comparison is based on data supplied by the Ashland Board of Realtors or its Multiple Listing Service. Neither the Ashland Board of Realtors nor the MLS guarantees or is in any way
responsible for the accuracy of this data. This graph contains the listing side of each residential home sold through the Multiple Listing Service in Ashland County. Data maintained by the Board
or its MLS may not reflect all real estate activity in the market.
2013 ASHLAND COUNTY MARKET SHARE
TOTAL SOLD 260
Listings Sold – Residential Homes
Ashland School District
This comparison is based on data supplied by the Ashland Board of Realtors or its Multiple Listing Service. Neither the Ashland Board of Realtors nor the MLS guarantees or is in any way responsible for the accuracy of this
data. This graph contains the listing side of each residential home sold through the Multiple Listing Service in Ashland County. Data maintained by the Board or its MLS may not reflect all real estate activity in the market.
TOP 20 OFFICES THRU JULY 2014 COLDWELL BANKER OFFICES
Units Sold - Total Number of Offices participating: 448
#
Office Name
Location
Units
1
United, REALTORS®
College Station, TX
299
2
Town & Country Realty of Kearney
Kearney, NE
264
3
Ward Real Estate, Inc.
Ashland, OH
242
4
Algerio/Q- Team Realty
Elko, NV
240
5
Cutten Realty
Eureka, CA
220
6
Coastal Rivers Realty
Washington, NC
220
7
Best Realty
Ridgecrest, CA
216
8
Sudderth Nelson, Inc.
Alamogordo, NM
208
9
Honig-Bell
Pekin, IL
207
12
Heritage Homes
West Memphis, AR
201
11
Weir Manuel Hoppough
Ionia, MI
200
10
Lake Chelan Properties
Chelan, WA
194
13
The Ron Brown Company
Victoria, TX
190
14
Heritage, REALTORS®
Ponca City, OK
189
15
Advantage
Stevensville, MI
186
18
Schmidt, REALTORS®
Prudenville, MI
181
17
The Amelia Group
Fernandina Beach, FL
180
16
McMahan
Winchester, KY
176
19
Premier Properties
North Wales, PA
173
20
Paradise Hoyt Murphy, REALTORS®
Port Saint Lucie, FL
173
Each Office Independently Owned and
Operated Office Size 2 (11–20 Agents)
•Innovation Leader
• Local website is the most user-friendly in the area.
• Each agent has their own personal website
• State of the art technology in office
• Office is equipped with 3 high definition, flat screen TV for buyer home searching
• Automated New Listing/Price change buyer notifications via email
• Internet Traffic Reports of your home
• Coldwell Banker app for smart phones and tablets
Lobby Listing
Display
• Paperless transactions and electronic signatures via Dotloop
• Listing display kiosk in lobby
• Continuous technology training
• Coldwell Banker YouTube video channel
•Social Media Engagement
Conference Room Display
Information Sources Used in the Home Search
(% of Home Buyers)
0
Source: The 2012 National Association of Realtors® Profile of Home Buyers and Sellers.
Relocation Company
10
Billboard
20
Television
30
Property Magazine
40
Home builder
50
Print Newspaper Ad
60
Open House
70
Yard Sign
80
Real Estate Agent
90
Internet
100
DIGITAL MARKETING PLAN
Traditional
Marketing Plan
• 20 Agents and their pool of buyers
• We sell 71% of our own listings
• Coldwell Banker Agent Tour & Feedback
• Coldwell Banker Sign
• Seasonal Open House Promotion
• Open Houses are posted on our website and in the local paper.
• Ashland Property Magazine-These are sorted by price order
making it easier for buyers to find the right home.
• MLS – promote to local agents-interior & exterior photos
• Active community involvement, sponsorship & donations
WHAT’S AVERAGE?
Average Sale Price Residential Homes Sold Ashland County
2009
2010
2011
2012
2013
CB Ward
$113,650
$113,650
$114,000
$114,000
$121,000 (+6%)
Ashland Board
$103,500
$103,500
$100,00
$107,000
$106,000 (-1%)
State of Ohio
$129,400
$129,400
$128,000
$135,000
$142,000 (+5%)
United States
$171,900
$171,900
$214,000
$226,000
$246,000 (+9%)
What Affects the Market Value of Your Property?
In understanding the market
value of your property, we must
deal with some factors that we
have no control over.
•The Competition
The number of similar properties for sale
Their prices, financing terms, location and
physical condition
•Physical qualities of your property
Location
Age
Size of house and lot
Floor plan and architectural style
•Market Conditions
Interest rates and availability of financing
Buyer demand
Prices of recently sold properties
State of the economy
Seasonal demand
Some factors have no effect on the
current value of your property:
Original price
What you originally paid for your house
Needed proceeds
The cash proceeds you want or need
from the sale
Opinions
What people say your property is worth
Pricing Your Property
• The price of your house must attract enough attention among buyers and brokers to
generate showings and offers.
• Pricing your property higher than comparable listings may actually help sell another
property more quickly than yours.
• Overpricing may attract the wrong buyers.
• Sales Associates will miss showing your property to potentially qualified buyers because
your home is out of their client’s price range.
If a property fails to appraise at fair market value, it will either
force the buyer to make up the difference in cash or cause
the sale to fall through.
Since mortgages are based on fair market value, not the sale
price, more buyers will be able to consider your property
when it is priced competitively.
If your property is priced right, more buyers will be
interested when it first hits the market.
Home Enhancement Checklist
• Exterior
Keep grass mowed, shrubs trimmed
Pick up lawn tools, toys, sweep front walkway
Clean up after pets
• Interior
We will develop a plan to
enhance your property’s
ability to attract buyers
Pick up toys and shoes; make beds, put clothes away
Prepare tables with flowers and place settings; set out a game or “coffee table” book
Turn off the television; play soft background music
Tidy up bathrooms; set out show towels
Open drapes and shades, turn on lights, make house look bright and cheerful
Set a comfortable temperature
Do a quick dusting and give the carpets a once-over with the vacuum; straighten rugs; empty wastebaskets
Open windows to freshen rooms
Keep pets out of the way; make sure all pet areas are clean and free of odor
• Special tips for showings
Secure jewelry, cash, medications and other valuables
Leave while your house is being shown
If people who are not accompanied by an agent ask to see your property, please refer them to us; we will pre-screen them
Please save business cards of all agents who show your property
Home Warranty
When you’re selling a home, you want to find ways to make your home more attractive to potential buyers. A
home warranty can make your property stand out simply by giving buyers the boost of confidence they need to
make a decision in your favor.
What is a home warranty? A home warranty is a service contract that covers the repair or replacement of many of
the most frequently occurring breakdowns of home system components and appliances. It can help protect your
buyer while helping you avoid putting money into repairing or replacing items in the home that you’re selling.
There are a lot of compelling reasons for you to include a Coldwell Banker Home Protection Plan, administered by
American Home Shield, on your listing:
A Coldwell Banker Home Warranty can help:
•It may discourage downward price negotiation
•It can help distinguish properties from other listings
•It can help boost buyer confidence
•It can help reduce your liability in post-sale issues