down the aisle…ChicagoStyle

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down the aisle…ChicagoStyle
Photography by Duron Studio
down the aisle…ChicagoStyle
ChicagoStyle Weddings will take you from
where you are now, to where you want to be.
CHICAGO
STYLE WEDDINGS
®
MAGAZINE & WEBSITE
®
MAXIMUM
EXPOSURE
INCREASE YOUR WEDDING BUSINESS WITH CHICAGOLAND’S MOST
POWERFUL BRIDAL MARKETING PROGRAM.
ChicagoStyle Weddings has been the premier resource for
Research proves that brides look for products and services
couples selecting wedding professionals and services for
in several different places. Therefore, a blend of print
over two decades. Our readers want to make their
magazine, website and direct marketing is necessary for a
weddings as sophisticated and unique as they are.
successful marketing campaign.
ChicagoStyle Weddings has grown to be the largest
ChicagoStyle Weddings offers you a fully integrated
complete marketing program for advertisers reaching
marketing program that targets brides in four different
Chicagoland brides.
ways to drive more business to you. ChicagoStyle
Weddings has an innovative cross-marketing approach that
With an annual print circulation of over 100,000 copies and
combines print magazine, website, direct marketing lead
over 1,000 bride registrations per month on our website,
lists and blast email capabilities. Our media synergy
ChicagoStyle Weddings provides your business with
approach offers our advertisers maximum exposure to
maximum exposure amongst discriminating local brides.
Chicagoland brides.
We know successful businesses understand the importance
Think of our program as a roadmap to success — and to
of a broad media approach to reach the maximum number
growing your bridal business.
of consumers and that is exactly what we offer.
ChicagoStyle Weddings
IS CHICAGOLAND’S #1
WEDDING MARKETING
PROGRAM
Since 1987, ChicagoStyle Weddings
has grown to be the largest, most
successful bridal marketing program
in Chicagoland.
ChicagoStyle Weddings magazine
contains MORE LOCAL CONTENT
Photography: Top from left to right; Edward Fox Photography, Timothy Whaley & Associates,
Gerber + Scarpelli Photography. Bottom prêt a poser photogrpahy.
than any other competing
Chicagoland bridal medium. Making
ChicagoStyle Weddings the #1
“resource guide” used throughout the
planning process.
BEST AD TO EDIT RATIO amongst
local bridal magazines in the
marketplace. We offer far more
edit than ad, approximately 65%,
ensuring the bride will spend time
on the page reading while absorbing
your advertisement.
CIRCULATION
ChicagoStyle Weddings DISTRIBUTES OVER 100,000 COPIES PER YEAR.
REACHING 7.4 OUT OF EVERY 10 NEWLY ENGAGED CHICAGOLAND BRIDES.
Photography by Duron Studio
NEWSSTANDS
Retail Value: $4.99. Copies are distributed
to newsstands throughout Chicagoland.
ChicagoStyle Weddings is the only bridal
publication to change the cover six times
per year to keep it fresh and available,
consistently outselling other local bridal
magazines.
BRIDAL & WEDDING RETAIL OUTLETS
ChicagoStyle Weddings is distributed to
top bridal salons throughout Chicagoland.
EVENTS
ChicagoStyle Weddings is distributed at
bridal shows and wedding events
throughout the year in Chicagoland.
ADVERTISERS’ LOCATIONS
Advertisers receive copies of ChicagoStyle
Weddings for distribution to their wedding
clients.
ChicagoStyle Weddings
IS EVERYWHERE!
PRODUCT OVERVIEW
MAGAZINE
CHICAGO’S MOST COMPREHENSIVE LOCAL BRIDAL PUBLICATION.
ChicagoStyle Weddings magazine is the largest and longest running bridal
publication in Chicago. Started in 1987, we have an impecable reputation amongst
advertisers and newly engaged Chicagoland brides.
We consistently offer more local content both editorally and pictorally than any other
Chicago bridal publication. With our up-to-the minute editorial, real
weddings, beautiful local photo features, and comprehensive vendor resource guides, our
magazine is used as a resource and planning tool throughout the
entire engagement process.
Our magazine is intentionally filled with more editorial than advertisements,
ensuring the bride will spend time on the page reading while absorbing your ad.
With our must-read local editorial content, there is always a reason for the
bride-to-be to come back to the magazine as a reference to help her continue with her
planning, thus giving your ad MAXIMUM EXPOSURE to Chicagoland brides.
WEBSITE
LIKE OUR MAGAZINE, OUR WEBSITE IS COMPLETELY LOCAL.
ChicagoStyleWeddings.com and ChicagoStyle Weddings magazine work in
conjunction with one another, offering engaged couples complete editorial content, planning tools and local real wedding features, giving ChicagoStyleWeddings.com an edge
over our competitors who offer only a website.
ChicagoStyle Weddings magazine constantly promotes the website as evidenced by our
web address on almost every page of the magazine and highlighted on our front cover.
We are constantly driving brides from our magazine to our website and vice versa.
Brides are also directed to the website through blast emails. We invite them to visit our
site to enter contests, check out advertisers and read exciting articles.
Photography by Duron Studio
Our website is a search engine for Chicagoland brides planning a local wedding!
DIRECT MARKETING
EXPOSING THOUSANDS OF BRIDES TO YOUR BUSINESS.
ChicagoStyle Weddings continues to lead the Chicagoland marketplace in brides name
capture both electronically and through our magazine.
ChicagoStyle Weddings offers two ways for you to put your name directly in front of
brides during their wedding planning process.
LEAD LIST with bride’s name, address, wedding date, and phone number for you to contact through mailers and postcards.
EMAIL DATABASE of newly engaged brides that you can send an email to through
ChicagoStyleWeddings.com.
Direct marketing is an incredibly effective way to round out your complete
marketing program.
MAXIMUM
RESULTS
WITH OVER 20 YEARS OF PUBLISHING,
.
CHICAGOSTYLE WEDDINGS IS CHICAGOLAND’S MOST
COMPREHENSIVE BRIDAL MARKETING PROGRAM.
After you’ve determined your goals and evaluated
your possibilities, you’ll see that everything you need to
build your business is here – in one program, all for a
reasonable price. Give us just one year and you’ll see
why more wedding professionals choose ChicagoStyle
Weddings over all of our competitors.
Let's begin your successful marketing journey today.
Call us at 847.584.2626 or email [email protected]
and let ChicagoStyle Weddings work for you.
Sources:
Wedding Information Network
CMO Inc.
ChicagoStyle Wedding's Reader Survey/Summer 2008
Urchin Version 5
ChicagoStyle Weddings | Editorial Outline
CHICAGO’S WEDDING PLANNING RESOURCE
ChicagoStyle Wedding’s smart local editorial content covers
every aspect of planning a wedding in Chicagoland, making it
the perfect environment for your ad.
• Up-to-the minute, functional local editorial covering the
entire planning process. The editorial is organized by category and complemented with photography submitted by
local wedding photographers.
Categories featured are as follows:
Celebration Locations: Includes reception locations,
ceremony locations, rehearsal dinner and other prewedding celebration locations.
Culinary Services: Includes cakes and bakeries, catering
and beverage services.
Flowers & Decor: Includes florals, rentals and decorating
ideas.
Bridal Fashion & Beauty: Includes bridal fashion,
accessories, jewelry, men’s formalwear, bridal beauty hair &
makeup, tanning and other beauty enhancement services.
Invitation, Gifts & Guests: Includes invitations, calligraphy,
maps, wedding favors and out-of-town guest accommodations.
Planning & Prep: Includes bridal registry, wedding consulting and clergy.
Photo & Video: Includes wedding photography and wedding videography
Celebration Entertainment: Includes ceremony music, live
reception entertainment, DJ services and other unique
entertainment options.
Transportaion & Destinations: Includes wedding day
transportaion and honeymoon destination ideas.
• Special features covering fashion, flowers, cakes, spotlights,
•
CHICAGO
STYLE WEDDINGS
®
®
MAGAZINE & WEBSITE
www.ChicagoStyleWeddings.com
1008 Bonaventure Drive
Elk Grove Village, IL 60007
p 847.584.2626 | f 847.584.2660
© 2010 ChicagoStyle Weddings
•
•
•
and more.
Fashion Features: Two features yearly showcasing gowns
and accessories from local salons, photographed by local
photographers and featuring hair and make up from local
professionals.
Floral, Cakes, Invitations: At least two photo features per
issue. Each feature is created using local vendors in each
category and is shot by a local photographer.
Spotlights: At least four style spotlights per issue, each
spotlight is submitted by a local wedding vendor and
features photos highlighting chic ideas for florals, tables,
cakes, cuisine, favors and more.
Stories of Real ChicagoStyle Weddings. We feature 12 or
more weddings with a short story, list of vendors and
10-20 photos.
Photos of Newlywed Couples submitted by local wedding
photographers.
Style Files featuring the latest in wedding trends and great
ideas for every Chicago bride.
Planning help, timelines, budgets and checklists.
Photography: top from left to right; André LaCour for Edward Fox Photography, Edward Fox Photography, George Street Photo & Video.
Bottom from left to right; Fender & Donisch Photography, Christopher Dimock Photography.
CHICAGO
STYLE WEDDINGS
®
®
MAGAZINE & WEBSITE
www.ChicagoStyleWeddings.com
1008 Bonaventure Drive | Elk Grove Village, IL 60007
p 847.584.2626 | f 847.584.2660

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