is Ginebra San Miguel`s Calendar Girl for Solenn Heussaff (2012

Headline
MediaTitle
Date
Section
Page No
Language
Journalist
Frequency
Ginebra San Miguel Introduces Newes calendar girl
Women's Journal
05 Nov 2015
Color
Features
Circulation
49
Readership
English
ArticleSize
n/a
AdValue
Monthly
PR Value
Full Color
469,464
2,441,213
530 cm²
PHP 26,632
PHP 79,896
Ginebra San Miguel Inc. (GSMI) introduced
its newest calendar girl in a grand launch
held recently at the Oak Ballroom of
Sequoia Hotel in Quezon City.
Actress, singer and model Arci Munoz
because our concept for the calendars
This year, Ginebra San Miguel has
showed who I am behind the camera. The
added a different twist to the annual
calendars are actually a sneak peek into
is Ginebra San Miguel's Calendar Girl for
2016. Arci joins the ranks of popular beauty
basketball. I am a rocker but I also love
calendar's promotions. For every purchase
of two (2) bottles of Ginebra San Miguel
Bilog, Angelito, Frasquito or one (1) bottle
of Frasco at 7­Eleven, MiniStop and other
participating outlets, consumers will get a
limited edition magazine calendar. To add
to this sweet deal, each magazine calendar
comes with a set of "Ganado coupons,"
queens, models and actresses who have
graced Ginebra San Miguel's calendars
including two­time calendar girl Marian
my life. Not many people know that I am
athletic, that I work out and play
girly things like fashion," relates Arci.
GSMI has released five layouts for its
2016 calendar. "The first Ginebra San Miguel
Rivera (2009 and 2014), Anne Curtis (2011),
Calendar Girl was launched in 1988, and
since then, consumers look forward to this
Solenn Heussaff (2012), Georgina Wilson
(2013), Angelica Panganiban (2007) and her
yearly," says GSMI vice president and
Marketing manager Nelson Elises.
premium merchandise items in selected
Pasion de Amor co­star Ellen Adarna
"For 2016, we chose Arci Munoz as
our brand ambassador because she
GSMI's flagship brand Ginebra San
Miguel has been enjoyed by many for over
180 years and remains the no. 1 selling gin
in the world according to leading global
drinks journal Drinks International. Last
year, Ginebra San Miguel launched its
"Ganado sa Buhay" campaign, which
celebrated the hardworking Filipino
worker who is "ganado sa buhay", who
works hard to provide his family a better
(2015).
Arci, a College of Theater Arts
graduate from the University of the
Philippines, entered show business in 2005
via a talent reality search. Since then, Arci
has appeared in several television projects,
and is currently the lead vocalist of the rock
band Philia. In 2008, she represented the
Philippines in the prestigious Asia
Supermodel Competition. Her biggest TV
break came earlier this year when she
landed the lead role in the top­rating drama
series "Pasion de Amor" on ABS­CBN. She
embodies the Ginebra San Miguel brand
character ­ strong, versatile and resilient.
She is a complete package. She's got the
beauty and the brains. She is multi­faceted.
She's a singer, an actress and a model. Truly,
'ganado sa buhay' and definitely one of
the country's most talented, and hottest
up and coming artists/' adds Elises.
Other past Ginebra San Miguel
calendar girls were former beauty queens
Anjanette Abayari (1994), Alma
Concepcion (1995) and Michelle Aldana
which offers discounts and freebies or
outlets.
future.
Other GSMI products are GSM Blue,
GSM Blue Flavors, Ginebra San Miguel
Premium Gin, Don Enrique Mixkila,
is also slated to be seen in the upcoming
(1998); former movie stars and TV
Antonov Vodka, Vino Kulafu and Primera
movie "Etiquette for Mistresses."
personalities Janna Victoria (1999), Patricia
Javier (2000), singer Geneva Cruz (2001),
Light Brandy. For more information, log
Rica Peralejo (2002), Aubrey Miles (2003),
Belinda Bright and Maricar De Mesa (2004).
the official Facebook page
www.facebook.com/BarangayGinebra.
"Being part of the Ginebra San Miguel
family is such a big honor and privilege,"
says Arci. "I had fun during the photo shoot
on to www.ginebrasanmiguel.com or like