Social Fan Site Application

 Kevo is a Network of
hundreds of thousands,
and eventually millions,
of self -sustaining
Content Portals
 Over
200 Billion Searches for
People Every Year
 Lots of partial answers, No
Definitive Source for all
info/media for Prominent
People (most searched)
• New Media Platform
• Semantic Web Technology
• Untapped Monetization Opportunity
• eCommerce and Advertisers
• Building a Valuable Database
 Viral Network at Kevo.com
 Distributed Media Network
via Syndication
“People Channels”
 Social Fan Site/Ultimate Reference-Content Portal
1.
2.
3.
4.
5.
6.
7.
8.
Arts & Entertainment
Sports
Business
Politics & the World
Crime
Science, Technology & Education
Philosophy, Spirituality & Religion
Rising Stars (Version 2.0)
Launch 1,000,000 Channels
Content in Person’s Channel
 Contextual Ads
 Biographies
 Relevant Products
 Comments-Ratings
 Breaking News
 Connections
 Video Gallery
 Fame Tracking
 Image Gallery
 Events
 Articles, Blogs
 Vital Stats
 Audio, Music
 Lists
 Body of Work
 Fans
 Social Profiles
Kevo Solves 2 Problems &
Creates a New User Experience
1. Searcher Problem
 Scattered results
2. Fan Site Creator Problem
 Difficult to build from scratch
 Official sites are filtered/limited content
 MySpace, Yahoo, Hollywood: limited features, closed
systems, complicated
Not Just User Generated Content
Aggregation Technology Video Search
 http://www.kevo.net/videobeta/simple.html
Image Search: 2 Billion
Auto Author Content Creation
 Textual Biographical Content
 Meta Data
 AutoAuthor.com
Competition - Celebrity Sites
Concentrate only most famous: People
Magazine, TMZ, US Weekly, Blogs
Competition – Wikipedia/others
Archival, mostly static
Proof of Concept
1. Natural Search = Traffic
Long Tail of Names
mia judaken
zahra amir ebrahimi
barbie bridges
pastor melissa scott
krystal forscutt
eliska
melissa scott
luba shumeyko
frank lucas biography
richard biegenwald
natalie morales
channing tatum
6,454
1,623
1,570
1,528
1,208
1,149
1,032
1,025
826
739
636
601
Kevo = Head, Shoulder & Tail
Proof of Concept, What’s Needed
2. Tools for Power Contributors
1. Prestige
2. Peer Recognition
3. Sense of Control,
Ownership
4. Win (compete with
others)
5. Community
Next: People Channel Generator
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Social Fan Site Application
Simple, Powerful Content Tools
Themes
Social Networking Features
Marketing Tools
Integration with other content sources
Viral Application
2 Parallel Strategies
 Enable and Empower Passionate
Fans to Create Quality Content
 Build out the Network ourselves
 Original Content, both AutoAuthor and Human
 Aggregated Content
 Licensed Content
KevoMeter
Fame Tracker expanded to Internet Fame
Widgets as Marketing
 Extend reach with Feeds and Syndication
Widgets
 Remote Publishers
 Sites
 Pages
 Blogs
Implement Monetization
Multiple Revenue Streams
1. Advertising
1. Display
2. In-Text
3. Direct Sales System
2. eCommerce
3. Downloads
4. Mobile Content Subscriptions
5. Channel Sponsorships
6. Syndication via Widgets
7. Licensing
8. Distribution Channel for Prime
Content Providers like Studios
Why Invest in Kevo Now?
Increase Shareholder Value
First Milestone: Tech Roadmap
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AutoAuthor iterations > publishable state
Platform/Network Built
Fan Site Tool Sets
Create and Launch Database
Create Content
Monetization
 Launch within 120 Days
 Iteration Strategy – Every 7-10 Days
Kevo Pro Forma
 Scott Farrell: CEO: Entrepreneur,
PublicFigure.com, Built Prototype
 Christopher Coyle: President, former VP of Muze
 Ann Shammas: SVP Biz Dev, former SVP of
Morgan Stanley
 Will Jessup: Lead Developer, see next slide
 Madeleine Pincu: Data mining, Algorithms, PhD
Physics from UCLA
 Tech Team…
scott farrell
805.497.6661
[email protected]
ann shammas
chris coyle
415.425.0227
646.623.6285
[email protected]
[email protected]