CosPro Report - Cosmetic Promotions

2O13
1st Quarter
CosPro Report
A report on the Cosmetic, Fragrance and Beauty Care Industry
Cosmetic Promotions Provides Powerful
Solutions for Teen Shopper Engagement
Sampling Programs, National Model Search
According to the 2012 Harris Poll YouthPulse study, more than 23 million teens in
the U.S. spend (or help their parents spend) over $210 billion annually.
Most retailers are looking for ways to engage the teen shopper, but getting teens’
attention – and getting them into the store – is increasingly challenging.
Cosmetic Promotions knows teens well through its experience over the past 5 years
designing and managing Rite Aid’s “Glam Camp” teen marketing program. The
program started with a “Back to School” magazine spread and over the years
evolved to add a partnership with Seventeen Magazine, a website, an annual giftwith-purchase promotion, and a national Model Search – providing more than 53
million impressions (at less than a penny each) this past fall.
These programs are clearly effective. In 2012, most of the participating vendors
realized a double-digit sales growth during the Back to School period. Glam
Camp website visits were up 59%, and average coupon redemption was almost
14% - hugely impressive considering (according to Supermarket News Report) that
redemption rates typically run under 1% and internet print-at-home coupons only
average around 8%.
This year’s Glam Camp Model Search winner, 16-year-old Halle Shank of
Pennsylvania, received an all-expenses-paid trip to New York City that included a
shopping spree with a Seventeen Magazine fashion consultant, a full makeover
by Rimmel and Sally Hansen Cosmetics, hairstyle done by celebrity hairstylist
Larry Sims, and a professional photo shoot. During the trip, Cosmetic Promotions
was posting updates 3-4 times a day on social media. Videos of the trip will be
featured on the Glam Camp (www.glamcamp.com) and vendors’ websites.
Cosmetic Promotions also helps vendors by providing customized direct
sampling programs. One recent program included placing sample bags directly
on 25,000 female college dorm room doors. Other programs have included
sampling at concerts, teen sport competitions, and pageants. Vendors have great
results with these low-cost, high-visibility programs – Jesse’s Girl, for example, saw
their website hits triple the weeks their product was distributed via these bags.
Vendors can also track sales lift in nearby stores on the items that were sampled.
Glamour Magazine Haircare Event Delivers Big Boost for TRESemmé
CosPro Agency kicked off the year with a successful Glamour Magazine and TRESemmé event. Agency demonstrators
distributed coupons while educating customers at 26 locations. Two professional hairstylists were at three of the stores
styling twists and sleek ponytails for shoppers. Customers of all ages enjoyed the complimentary hairstyles and
coupons as well as hairstyling tips. To help drive traffic to the store, email invitations were sent by Glamour Magazine to
readers near the stores. This event resulted in huge sales of TRESemmé product – averaging 23.5 sales per store and more
than 1,800 coupons were distrusted which should result in future sales.
E-vites
Counter Card
Cosmetic Promotions Helps Launch L’Oréal
Advanced Haircare With In-store Events
During February, consumers were treated to a personal
consultation with a professional haircare specialist at
more than 700 top drug store locations. The specialists
were retained and trained by the CosPro Agency. Since
L’Oréal Advanced Haircare isn’t ordinary haircare with
some one-size-fits all ingredient but rather targeted
formulas that work together to solve hair issues, the
products benefited from experts assisting the customers.
In 150 of the stores, there were additional POP materials
including a poster, Llama (5-foot standing marketing
pieces), and the experts wore a special Haircare T-shirt.
The experts from CosPro don’t just learn about the
products; they’re also trained on selling and how to train store associates as well. This helps
boost future sales and generate lift for weeks after the event has ended.
Results were fantastic:
• Average of 17 pieces of product sold per store
Our Services
Event Planning
Ad Design
Ad Placement
Newsletters
Coupons
Contests
Sweepstakes
Premiums
Training
Rebates
Direct Mail
• Almost 37,000 coupons and 30,000 brochures distributed
• 83,300 samples distributed and more than 1,500 store associates trained
Quarterly Sampling Program
check it
out!
Next Up - College Sampling!
Reach 25,000 female college students by joining
Program happening this fall for Back to School
timing. The CosPro College Ambassadors will
place a snazzy college-themed bag containing
up to five vendor samples and a coupon book on
six participating colleges were chosen because
of the high volume of CVS, Walgreens, and Rite
Aid stores within five miles. This is a perfect way to
bounce NEW consumers into these stores; the cost
sign up now!
In-store Talent
Makeup Artists
Models
Nail Techs
Cosmetic Promotions’ NEW College Sampling
the door of 25,000 female dorm room doors. The
Don’t miss out
Plus
is only $5,500 plus 25,000 flat samples or $3,500 for
a coupon inserted into the savings book. But hurry,
the program closes on May 31 and it is limited to
the first five vendors with qualifying samples.
For more information or to sign up, contact Tracie Gilbert:
877-665-1640 or [email protected]
Or visit our Facebook page (facebook.com/cosmeticpromotions) and
click on our SAMPLING program page to download the signup form.
Ask about our
Grand Opening
Programs
Quarterly
Sampling Program
High School
Ad Program
College Sorority
Sampling Program
Get the Details
Joann Marks
President
888-644-9916
[email protected]
Like us on Facebook
so we can buy a COW !
We haven’t lost our minds, we just decided to change
things up this year. Most of our program announcements
are “moo-ving” over to Facebook and we want you to
join us there.
Why we’re buying a Cow
In our quest to get Likes and help others, we will donate $1 for every LIKE we get in 2013
and use that money to buy a cow for a family in a developing country. Check out the
organization at www.heifer.org. Our hope is to provide at least one cow (or goat or sheep)
to a family each year!
Tracie Gilbert
Vice President Sales
877-665-1640
[email protected]
Kristin Bocox
CosPro Agency Director
877-3COSPRO ext. 501
[email protected]
Visit Us Online
cosmeticpromotions.com