2009 Season Highlights

2009 Season Highlights
Green Initiatives
The Giants are committed to making AT&T Park the “greenest” ballpark in the country by making environmental
stewardship a top priority.
LEED EBO&M Certification: The Giants are working in partnership with PG&E and Linc Facility Services to
make AT&T Park the FIRST major league ballpark to receive U.S. Green Building Council certification for
Leadership in Energy and Environmental Design (LEED) for Existing Buildings, Operations and Maintenance
(EBO&M). The certification process is expected to be completed within the year and will recognize the Giants
and its partners’ efforts to achieve sustainability and efficiencies in the areas of human and environmental
health, including sustainable sites; water efficiency; energy and atmosphere; materials and resources; indoor
environmental quality; and innovation in operations.
Green Garlic Fries Anyone? Sustainable Concession Stand: The Giants, in partnership with PG&E, Linc
Facility Services, Centerplate, Henny Penny and Coca-Cola, have turned one of its most popular concession
stands, the Gilroy Garlic Fries stand (Promenade Level, Section 119) into the ballpark’s FIRST sustainable
stand.
This 550-square foot sustainable stand was completely retrofitted with Henny Penny Open Fryers, which reduce
gas consumption by 32 percent; cut utility cost by more than half and automatically reduce cooking oil
consumption by 12 percent. Coca-Cola’s Energy Management System Cooler saves up to 35 percent more
energy than traditional models. The standard lights were replaced with High Lumen lights and ballast lamp
starters, which are the most efficient tube (T8) lights and starters available and use 36.5 percent less electricity.
The signage in the stand, provided by EcoSignWorks.com, is made on 100 percent biodegradable and
recyclable materials. The drink cups are recyclable and the paper boats and carry trays are compostable. The
paint used to repaint the stand “green” is environmentally friendly. In all, the stands energy efficient appliances
save enough energy to fry an additional 110 tons of garlic fries. Approximately, 800 pounds of garlic fries are
prepared in this stand per game.
Green Team: The Giants will introduce a new department at AT&T Park – The GREEN TEAM. Designated
employees will be identified as Green Team members by their unique uniforms and badges made from recycled
materials. The Green Team will proactively work with ballpark guests to assist with their recycling and
composting of trash. The ballpark will increase its number of recyclable containers by 25 percent and during the
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7 Inning Stretch fans will be asked to pass their trash to Green Team members for recycling.
Non-Smoking Facility: AT&T Park is now a 100 percent non-smoking facility. There are no longer any in-park
designated smoking areas as the Giants move to ensure an environmentally friendly atmosphere for all.
Solar Power: The Giants, in partnership with PG&E, became the first MLB ballpark to install a solar system that
generates green energy for PG&E customers in the City and County of San Francisco. PG&E installed 590
Sharp solar panels in three areas of AT&T Park – on the Portwalk along McCovey Cove, on a canopy over the
Willie Mays pedestrian ramp and on the roof of the Giants Building. Since its installation in 2007, the solar
system has provided enough power to power over 5,200 homes and avoided the emission of over 360,000
pounds of greenhouse gases.
Energy Efficiency: Since AT&T Park opened in 2000, improvements in energy efficiency have been a daily
priority of the ballpark operations team, especially in the area of lighting retrofits. While the fan experience has
continually been enhanced throughout the years with the addition of party suites, food offerings, game
presentation (i.e., HD Scoreboard), the additions have actually resulted in decreased energy usage. The
lighting retrofits completed at AT&T Park have saved approximately 171,000 kilowatt hours of energy usage,
which is the equivalent of powering 25 homes for a year. Lighting retrofit projects have included replacing
several hundred incandescent lights with compact fluorescent lamps, installing motion senor lighting, replacing
concourse signage lighting with an infrared type high output lamp controlled by a low output ballast, installing
Dyson hand dryers in designated bathrooms and stripe curtains in all walk-in refrigerators. The Mitsubishi
Electric Diamond Vision HD scoreboard, installed in 2007, is 78 percent more efficient than its predecessor.
Recycling: The Giants have been successful in diverting 40 percent of its waste from going to the landfill
through an aggressive recycling and composting program. Recyclables and compostables include cans,
bottles, plastic cups, cardboard, paper, wood pallets, electronic components, light bulbs, batteries, cooking
grease, food waste and grass clippings. More than 42 percent of the ballpark’s trash has been recycled.
Water Conservation: The Giants have implemented a number of water conservation efforts this season in their
efforts to maintain one of the best playing fields in baseball. Conservation measures include:
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The installation of a new irrigation clock which receives weather conditions, including
evapotranspiration information, from five different weather stations. It uses this information coupled with
the inputed site data to establish zone watering times. The Giants expect to see a 33 to 50 percent
drop in irrigation water usage.
The usage of an amended infield mix from a 66% sand, 20% silt and 14% clay to a 50% sand, 25%
silt and 25% clay infield mix. The increase of clay should reduce the watering of the field by 33
percent.
The usage of a more efficient irrigation head which will result in increased nozzle distribution of water
and a pervasion wetting agent that will allow the water to infiltrate the soil quicker.
Esurance Earth Day in association with PG&E and the California Academy of Sciences: The Giants and
its partners will celebrate Earth Day at AT&T Park on April 22 with the giveaway of a reusable, fabric grocery
bag to the first 20,000 fans. Throughout the game, fans will be reminded of things they can do in their daily lives
that will help ensure a healthy environment for all. The messages will be delivered by Giants players, with
footage from the newly renovated California Academy Sciences – located in San Francisco’s Golden Gate Park,
the Academy is an aquarium, a rainforest, a natural history museum and a planetarium all under one living roof.
Fans will be encouraged to visit the Giants Community Clubhouse where representatives from PG&E and the
Academy will also be on hand to discuss important Earth Day messages and give fans the chance to spin the
wheel and receive an Earth Day stainless steel water bottle.
AT&T Park – The Most Transit Friendly Ballpark in the Country: Since AT&T Park opened in 2000,
it has been known as one of the most transit friendly ballpark’s in the country. It is conveniently accessible by all
public transit systems servicing the San Francisco Bay Area. Encouraging fans to take public or alternative
modes (to the automobile) of transportation to the ballpark was the Giants very first green initiative and one they
have been committed to ever since fans started arriving at the park. The results have been nothing but positive
as more than half the fans traveling to AT&T Park do so by bus, train or ferry. Many fans also walk or ride their
bike, with on-site valet bike parking available. The Giants work closely with the public transit agencies to ensure
convenient public transit schedules for fans, host public awareness days with the transit agencies and
continually remind fans of the benefits of public transit.
Front Office Energy & Environmental Efficiencies: In an effort to reduce their dependence upon paper and
conserve resources, the Giants partnered with NEWCAL Industries to replace their aging document imaging
infrastructure with a fleet of Canon-Multi Function Devices which provide print, copy, scan and fax capabilities.
The end result will be a significant reduction in energy usage, printing costs and a dramatic improvement in
organizational efficiency.
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Technology
Digital Dugout 2009: The Giants have completely revamped their wireless portal available only at AT&T Park,
which provides free access to the Internet via PDA, laptop or other Wi-Fi enabled devices. The updated Digital
Dugout features a new Smartphone-friendly interface and new features, which include live pitch tracking,
Concession Finder and a dynamic library of video content building on last year’s revolutionary debut of AT&T
Wi-Fi Replay – where fans can watch the most exciting plays from multiple angles, moments after they occur on
the field. Since its launch in 2004, the Giants wireless portal has provided over 100,000 online visitors with free
access to the Internet and an array of exciting content available exclusively at AT&T Park.
Background: In 2004, AT&T Park became one of the largest public hotspots in the world and the first
professional sports facility to provide universal Wi-Fi connectivity. Fans who bring a Smartphone, PDA, laptop,
Sony PSP or other Wi-Fi enabled devices to the ballpark can gain free access to the Internet and the Giants
Digital Dugout via AT&T Freedomlink from anywhere in the ballpark. The Giants, working in conjunction with
AT&T, have installed 158 wireless 802.11b/g access points, enabling data transmission rates up to 54 Mbps.
AT&T remains one of just a handful of professional sports venues in the world to provide free universal Wi-Fi
access to fans from the gates of Willie Mays Plaza to the shores of McCovey Cove.
Premium Days & Special Events (see Giants pocket schedule or got to sfgiants.com for a complete listing)
The 2009 special events and promotions schedule features numerous giveaways and special events for fans.
Please see the Giants pocket schedule or go to sfgiants.com for a complete listing. Below are some of the
highlights:
Special Note: On Friday (7:15 p.m. start) and Saturday (6:05 p.m. start) evening games Willie Mays Gate will
be open three hours before the game start to allow fans into the ballpark to watch Giants’ batting practice. For
7:15 p.m. games, the gate will open at 4:15 p.m. and for a 6:05 p.m. start, the gate will open at 3:15 p.m. All
other gates will open at their regular time, which is two hours before game time.
AT&T Opening Series Promotions
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AT&T Opening Day – Tuesday, April 7 (vs. Brewers). The Giants will usher in the new season with
the performance of the National Anthem by American Idol Winner, Taylor Hicks and the ceremonial first
pitch will be delivered by national hero, airline pilot, Captain Chesley B. “Sully” Sullenberger III. The first
40,000 fans will receive the traditional Opening Day calendar courtesy of AT&T.
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AT&T Opening Night Fireworks & Presentation of the Cy Young Award to
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Tim Lincecum – Wednesday, April 8 (vs. Brewers). The 1 20,000 fans will receive a Tim
Lincecum Cy Young commemorative pin. There will also be a Fireworks Show delivered by AT&T after
the game featuring music from the past decade.
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AT&T Fan Appreciation Day – Thursday, April 9 (vs. Brewers). Fans of all ages will have the
opportunity to win prizes throughout the game as the Giants and AT&T show their appreciation to the
fans.
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Kid-Friendly Promotions
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Kids Bat & Ball Set and Youth League Day – Sunday, April 19 (vs. Diamondbacks). The first 7,500
fans, 14 & younger will receive these bat & ball sets. Kids who purchase a special game ticket through
the Youth League Day promotion are invited to attend a pre-game question and answer session with
Giants coaches and players. A special ticket can be purchased by calling 415-972-2298 or going on
line to sfgiants.com/specialevents.
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vitaminwater10/Giants Build-A-Bear – Saturday, May 30 (vs. Cardinals). The first 6,000 fans, 14 &
younger will receive this special Build-A-Bear. The Giants will also hold its Team Up for Girls! Day in
partnership with the Bay Area Sports Initiative and Team-Up for Youth, empowering girls through sports
and play. To attend a special pre-game panel discussion with accomplished female professional
athletes fans can purchase a special ticket by calling 415-972-2298 or going on line to
sfgiants.com/specialevents.
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Dasani/Walgreens Kids BP Jersey (1 7,500 fans 14 & younger) – Saturday, July 11 (vs. Padres).
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Catcher’s Style Backpack (1 7,500 fans 14 & younger) – Saturday, September 12 (vs. Dodgers).
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Green Promotions
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Esurance Earth Day in association with PG&E and the California Academy of Sciences –
Wednesday, April 22 (vs. Padres). The first 20,000 fans will receive a reusable, fabric grocery bag.
The Giants will celebrate Earth Day by reminding fans of important steps they can take in their every
day lives to improve the planet.
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PG&E Solar Day Cap Day (1 20,000 fans) – Sunday, May 3 (vs. Rockies). The day will also
highlight AT&T Park’s energy efficient practices and provide fans with ideas of how they can make their
homes more energy efficient.
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Bobblehead Promotions
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The Giants will have three bobblehead giveaways this season beginning with Cy Young Award Winner
Esurance Tim Lincecum Bobblehead Day on Sunday, May 17 (vs. Mets), followed by All-Star Brian
Wilson Bobblehead Day on Sunday, July 12 (vs. Padres) ending with the “Voice of the Giants”
broadcast veteran Jon Miller Bobblehead Night on Friday, August 7 (vs. Reds).
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1989 Team Reunion
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The 1989 National League Champions will reunite, courtesy of Diamond Foods, to mark the 20
anniversary of their World Series season, postponed for 10 days by a 7.1 earthquake, when the Giants
face the Oakland A’s on Saturday, June 13. Some of the memorable Giants invited to attend the pregame festivities include Will Clark, Kevin Mitchell, Matt Williams, Robby Thompson, Dave Dravecky,
Rick Reuschel, Scott Garrelts, Craig Leffert, Jeff Brantley, Ken Oberkfell, Chris Speier, Kirt Manwaring,
Candy Maldonado and Skipper Roger Craig.
Other Notable Promotions
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On Field Photo Day (1 3,000 fans with cameras allowed on the field to take photos of players) –
Saturday, May 2 (vs. Rockies).
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Junior Giants Glove Drive presented by Bank of America (1 5,000 fans who donated a glove or
$10 receive a pin) – Saturday, May 16 (vs. Mets).
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Until There’s A Cure® Night presented by Esurance, Gilead and the Giants Community Fund –
Friday, June 12 (vs. A’s).
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Food Drive to benefit S.F. Food Bank presented by AT&T (1 5,000 fans who donate food or $5
receive drink tumblers) and Giants vs. A’s Wives Charity Softball Game – Sunday, June 14 (vs.
A’s).
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Johnsonville/Giants Knit Cap Night (Lincecum Style) – Saturday, June 20 (vs. Rangers).
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Genentech Father’s Day Giants Necktie – Sunday, June 21 (vs. Rangers).
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Fireworks Night – Friday, July 3 (vs. Astros).
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T-Shirt Day – Sunday, August 2 (vs. Phillies). T-shirt will feature a design by Giants All-Star Brian
Wilson.
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AT&T/Giants Slumber Party (special ticket required) – Wednesday, August 12 (vs. Dodgers).
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Project Open Hand/Giants Plate to Plate 5k presented by AT&T – Sunday, August 30 (vs.
Rockies).
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Special Ticket Events & Fundraisers – These events require a special ticket purchase. Tickets can be
purchased on line at sfgiants.com/specialevents or by calling 415-972-2298.
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Filipino Heritage Night w/ Special Guest Manny Pacquiao – Tuesday, April 21 – A portion of the
proceeds from the tickets sold for this event will benefit various Filipino charities participating in the
event. A pre-game festival and Pacquiao bobblehead are included with ticket.
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Latino Heritage Night w/ Special Guest Carlos Santana – Tuesday, August 25 – A portion of the
proceeds from the tickets sold for this event will benefit the Milagro Foundation. Carlos Santana will
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perform two songs from the field before the game and lead the 7 Inning Stretch. A Giants/Santana
themed t-shirt is included with the ticket purchase.
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Autism Awareness Night w/ Will Clark – Monday, June 15 – A portion of the proceeds from the
tickets sold for this event will benefit Athletes Against Autism & AutismSpeaks. There will be a special
homeplate presentation before the game with Will Clark and members of the Autism community. A Will
Clark themed t-shirt is included with the ticket purchase.
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2009 Giants Bowling League – If you join a league in your area, you will receive tickets to a Giants
game, a Giants themed bowling pin and a Giants cap.
Tickets
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Dynamic Pricing: The Giants are the first Major League Baseball team to institute a dynamic pricing
structure – which allows the team to continually readjust ticket prices up to the morning of a game
based on market demand. By using a computer model created by Texas-based qcue, the Giants can
adjust ticket prices – up or down – based on the market demand for the game. Dynamic pricing gives
the Giants the flexibility to keep pace with the secondary ticket market and to adjust ticket prices based
on the unforeseen factors that could increase or decrease demand for a specific game. This includes
team performance, the starting pitcher, promotional giveaways or an opponents’ team performance.
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Ballena: Coming this season, this 3-d view from any seat in AT&T Park software will be available on
sfgiants.com allowing fans to see what the “view from their seat” will look like when purchasing a game
ticket. It will also offer fans a virtual “view from any seat” in AT&T Park and if they have ever dreamed
of what it would be like to sit directly behind homeplate and call balls and strikes they soon can by
visiting those seats through this realistic software.
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Splash Tix: This season, the Giants have introduced SplashTix. A unique system that stores credit on
your game ticket to use toward food and beverage purchased at most ballpark concession stands or
merchandise purchases at Giants Dugout Stores on that particular games day. This added value is
being provided to View Reserved season tickets and will be available for individual ticket purchases
during the season. For more information visit www.sfgiants.com/splashtix.
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Value Tickets:
- Almost half of the seating capacity at AT&T Park is priced at $20-$25 per ticket. And Monday
Thursday, fans can purchase a View Reserved outfield ticket for $10.
- Both season ticket prices and single game ticket prices for 2009 will remain the same as 2008, and
have been reduced in certain seating locations. Season ticket prices were reduced for 28 percent of
season ticketholders, with tickets in categories such as the View Level (designated Gamer Section),
Lower Box 131-135, Bleachers and Arcade being reduced by $2 to $6 for each ticket. View Level
season tickets will receive $5 in food and beverage credit to each ticket per game that can be used at
any concession in the ballpark.
- Prices for 50 percent of single game ticket inventory have been reduced by $1-$5 and 88 percent of
the available single game tickets will either remain the same or be reduced.
- The Giants offer a number of ticket packages aimed at keeping baseball affordable for families which
include an exclusive offer through Costco Stores in April where fans can purchase two tickets for
$24.99. Fans can also purchase a Lincecum 4 pack for $55 either in person at the AT&T Park Ticket
Windows, any Giants Dugout Store or Tickets.com Ticket Centers; by phone at 1-877-4SFGTIX; or online at sfgiants.com.
Food Offerings
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Giants Value Meal: The Giants and ballpark concessionaire, Centerplate, are introducing a Giants
Value Menu. The featured items are listed below:
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Value Meal – Hot Dog, Peanuts and Soft Drink $6.25 ($2 savings) – all Doggie Diners
Value Platter – Hamburger (Turkey or Garden), French Fries and Soft Drink $8.75
($4.50 savings) – all McGraw’s Grill
Kid’s Meal – Hot Dog, Juice Box, Snack and Prize/Toy $5 (expanded to 4 locations with
three on the Promenade and one on the View Level)
Value Hot Dog $3.25 ($1 savings on Giants Hot Dog) – all Doggie Diners
Value Peanut $2.50 ($2 savings to regular peanut)
Value Popcorn $2.50 ($1.25 savings to small popcorn)
Value Soft Drink $2.50 ($1.25 savings to small soft drink)
Ice Cream Novelty $2.50 ($2.00 savings to frozen malt cup)
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Joe Garcia’s – Located in both the Field Club on the Club Level will offer a San Francisco style
Taqueria featuring a Silver Bullet Burrito, Tacos and Taco Salad.
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Edsel Ford Fong’s – Located in the Field Club, this Asian eatery will add Thai style curry, chicken and
beef skewers served over your choice of an Asians salad or jasmine rice and barbeque ribs.
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Panini Wine Bar – Located on the Club Level, the Panini Wine Bar will add the popular Crazy Crab
sandwich to its menu. The Crazy Crab is made with Dungeness Crab and served on grilled sourdough
bread.
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Murph’s Clubhouse Pub – Located on both the Promenade & View Levels will feature Blue
Cheese fries.
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“Batter’s Up” Ice Cream Sundae – Served at all coffee stations in the Field Club and on the Club
Level. This sundae will feature vanilla bean gelato, hot fudge, soft whipped cream and a chocolate
shortbread baseball cookie.
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Tres Agaves – New to AT&T Park, this neighborhood favorite, will be located on the Promenade and
View Levels and feature a Bacon Wrapped Hot Dog, Tres Nachos, Nachos Boraches, Street Tacos and
Vegetarian Tamales.
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Doggie Diner – These popular ballpark concessions, where fans flock for a basic Giants Dog, nachos,
soda, peanuts and popcorn, will also offer an Alpine Meats Hot Link.
New Corporate & Media Sponsors
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NEWCAL/Canon: In 2008, the San Francisco Giants printed, copied, scanned or faxed over 3,000,000
pages at AT&T Park. In an effort to reduce their dependence upon paper and conserve resources, the
Giants partnered with NEWCAL Industries during the past offseason to replace their aging document
imaging infrastructure with a fleet of Canon Multi-Function Devices (MFDs) which provide print, copy,
scan and fax capabilities. To date, the Giants have replaced 12 copiers and three color printers with 11
Canon MFDs. These versatile new machines have also eliminated the need for desktop scanners
throughout the front office and will soon render fax machines obsolete. The end result will be a
significant reduction in energy usage, printing costs and a dramatic improvement in organizational
efficiency.
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ShoreTel/AT&T: The Giants have partnered with AT&T and ShoreTel to roll out a new Voice over IP
(VoIP) Unified Communications system for the 2009 season that will transform the way Giants staff,
media and fans communicate at AT&T Park. A total of 457 IP phones will be deployed throughout the
ballpark and other off-site facilities to streamline communications and reduce costs. New features
include an integrated directory, call manager with enhanced reporting capabilities for the sales team,
eFax capabilities and email/voicemail integration. Fans in Giants’ luxury suites will benefit from a new
full-color customizable display, while all guests will receive improved response to emergency situations
thanks to a new E911 service that pinpoints the location of calls from ShoreTel phones anywhere in the
ballpark.
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Johnsonville: Johnsonville Sausage, makers of bratwurst and Italian sausages, will have signage on
the right field wall in foul territory. Fans sitting in the Arcade will have the opportunity to display
“Strikeout” K’s along the wall.
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KIQI 1010 “Radio Unica”: KIQI is the Giants new Hispanic radio partner and will broadcast 49
Gigantes games this season with announcers Tito Fuentes and Erwin Higueros. They will carry
Opening Day, all Friday, Saturday and Sunday home games, all weekday, home Dodgers games and
the Giants vs. A’s series in Oakland.
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Virgin America: Celebrating its third anniversary on August 8th Virgin America will offer 2 for 1 flight
vouchers for all fans on Saturday, Aug. 8 (vs. Reds). In addition, Virgin America is the new naming
rights partner for the McCovey Cove Loft, which is now known as the Virgin America Loft at McCovey
Cove.
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Sports Gallery: Sports Gallery is a new memorabilia and collectables partner and will occupy a new
stand on the Promenade Level, kitty corner to the “Green” Garlic Fries Stand behind Section 119, where
they will auction off unique sports and entertainment memorabilia at each game with a portion of the
proceeds going to the Giants Community Fund.
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Communications Initiative
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Inside the Clubhouse: This initiative is dedicated to providing the fans with an insider’s view of the
organization and the personalities that make up the team and front office. Inside the Clubhouse
features a series of programs aimed at bringing the fans closer to the organization and to keep them
informed throughout the 2009 campaign. Elements of the initiative include:
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Inside the Clubhouse on Comcast SportsNet Bay Area and sfgiants.com – SFG
Productions, the in-house High Definition production facility of the San Francisco Giants
and Comcast SportsNet Bay Area have collaborated to create broadcast programming
featuring in-depth interviews with Giants executives, players and coaches before a studio
audience made up of Giants season ticketholders.
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Inside the Giants Clubhouse Blog by Joan Ryan – Former San Francisco Examiner and
Chronicle columnist Joan Ryan, who covered Bay Area sports for more than 22 years,
currently serves as a media consultant to the Giants. She provides a unique perspective
on the Giants and focuses on stories that show the human side of the game, provide
insight on the behind-the-scenes decision-making and breakdown the mind-set that defines
a professional baseball player from the majors down to the minor leagues.
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Giants Magazine – The Giants magazine has been completely redesigned and will feature
six monthly issues throughout the season, including new editorial.
Fan Outreach
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Orange & Black Attack: The Giants Orange and Black Attack is a fan interactive team serving as
ambassadors for the Giants with the goal of enhancing the fan experience at AT&T Park. The OBA
pass out free t-shirts and other giveaway items and also provide discounted ticket offers while out in the
community. On game days, they will give out free pairs of Giants Eye Black Strips so fans can “get
their game face on and get in the game!”
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Giants FREE Ticket Reward Card: These business-style cards reward fans for wearing Giants gear in
the community with a free, game ticket. The cards can be redeemed at the Giants Ticket Windows at
AT&T Park and at any Giants Dugout Store.
Community Programs
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Junior Giants “Stretch” Drive: This season, the Giants and Willie McCovey will introduce the Junior
Giants Stretch Drive to activate fans and the larger community to support the Junior Giants Program.
Through donations to the Giants Community Fund, more than 15,000 children in underserved
neighborhoods are able to receive a free baseball league along with opportunities for character
development, scholarships, literacy programs and much more. During the July 9-12 series, there will
be an all-out effort through the media and at the ballpark to rally fans to donate. Special thank-you gifts
for donors will feature Willie “Stretch” McCovey.”
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Jefferson Awards: In 2009 the Giants are partnering with the Jefferson Awards to recognize the
volunteering efforts of Jefferson Award youth service members. Throughout the season, student
honorees will be recognized for their service projects in pre-game ceremonies before selected Giants
games beginning on April 27.
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BAWSI and Team Up for Youth Girls Day: The Giants, the Bay Area Women’s Sports Initiative
(BAWSI) and Team-Up for Youth will partner together for the second annual Girl’s Day at AT&T Park. A
special Q & A session will be held with professional women athletes before the Giants play the St. Louis
Cardinals. BAWSI, founded in 2005 by World Cup soccer stars Brandi Chastain and Julie Foudy, has a
mission to create programs and partnerships through which women athletes bring health, hope and
wholeness to our community. Team Up for Youth, a new partner for Girls Day 2009, is working to create
a world in which ALL kids have sports opportunities that teach valuable life lessons.
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Exploratorium: The Giants will partner with the Exploratorium, the museum of science, art and human
perception, located at San Francisco’s Palace of Fine Arts, are partnering on a number of programs
which use baseball as the medium to better understand math and science.
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The Giants will continue to work with hundreds of Bay Area community groups on a variety of programs
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including the 16 Annual Until There’s A Cure Day, 12 Annual Strike Out Violence Day, 6 Annual
Strike Out Cancer Day presented by Genentech, San Francisco’s AAA High School Championship
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Game, 9 Annual Giants Wives Charity Auction, the Annual CHW Kids Are Giants Too! Program,
Project Open Hand 5k Run/Walk and Make-A-Wish Foundation.
Giants Dugout Stores
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Fans will find the more traditional, "classic" merchandise has been updated with a new storm grey color
in the Giants Dugout Stores. A wider assortment of player product, both active and alumni, will be
featured in both T-shirts and jerseys. A new Giants Heritage line, resulting from the recent success of
the Filipino Heritage T-shirt, will offer new shirts for Mexico, Italy, and Ireland. A USA version will be
added in May for Memorial Day. The new team Batting Practice jersey and cap are available in the
Dugout Stores. A new home replica jersey is featured in the stores which is a less expensive alternative
to the authentic jersey. Due to the great success of the Banner Supply Company’s women’s products,
women will find an even larger assortment of retro looking T-shirts and jerseys that offer better designs
and construction. The Dugout Stores’ Game Used section is rapidly expanding and features game used
jerseys, game used bats and helmets, line up cards, as well as autographed merchandise.
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Advertising Campaign
The Giants campaign theme for 2009 is "Let's Play"…Your SF Giants are in Town: This season’s
marketing campaign highlights the exciting, unpredictable and aggressive style of players, such as Cy Young
Award winner Tim Lincecum, All-Star Brian Wilson, Fred Lewis, Bengie Molina, Aaron Rowand, Matt Cain,
Kevin Frandsen and Pablo Sandoval, on the field while capturing their unique personalities off the field.
When the Giants are in town it is time to play. This notion is dramatically presented in our TV brand
commercials featuring Giants players ascending on the city to hit fungoes in Justin Herman Plaza, pitch B.P. in
a North Beach meat locker, play pickle on a Muni train or pick up a game of stick ball in a downtown alley. The
spots are dramatic with an amusing reveal to emphasize the entertainment factor of Giants baseball. Additional
commercials feature players talking about ballpark events and promotions. Out-of-Home and print feature
individual players and how they "play". For example, Aaron Rowand's poster reads, "Let's Play like it's game 7";
Matt Cain's "Let's Play with balls of fire". Each of the featured six players has a customized line to represent
their style of "Let's Play". In addition to getting fans excited about individual player personalities, the campaign
is also focused on reminding fans of how much fun they have at AT&T Park. An afternoon at the ballpark with
family, friends and colleagues, eating good food, rooting for the City's team and taking in the atmosphere is the
giant escape many need now more than ever.
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Permanent Installations
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Banner Installation & Mural Update – The Giants are dedicated to preserving and showcasing their
rich history through many permanent installations around the ballpark, from bronze statues, to plaques
to photographic displays. A new banner installation on the Promenade Level features players by
position from 1883 to the present.
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Giants Enterprises
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Interactive Videoconference Tours: The Giants became the first Major League team to offer interactive
videoconference tours of their ballpark. Under the direction of the San Francisco Giants Tour department,
and in partnership with AT&T’s Knowledge Network, the Giants introduced an interactive distance learning
program that enables schools to bring an array of educational experiences to their students without having
to leave the classroom. The Baseball Hall of Fame was among the pioneers in this field. Following their
lead, and in conjunction with the Contra Costa County Office of Education, the Giants have created "Giants
Geometry". This math based lesson uses the ballpark as a backdrop for students in grades 5-8 to explore
and identify the many important shapes that were needed to build AT&T Park.
•
Kenny Chesney Sun City Carnival Tour, Saturday, July 18 at AT&T Park: In addition to Kenny the show
will also feature Sugarland, Miranda Lambert and Lady Antebellum making it the biggest country show ever
in Northern California.
•
SF Opera at the Ballpark, Friday, June 5 & Saturday, September 19 at AT&T Park: This annual FREE
event will feature a SF Opera simulcast from the War Memorial Opera House of Puccini’s Tosca on June 5
at 8:00 p.m. and Verdi’s II Trovatore on September 19 at 8:00 p.m., on AT&T Park’s high definition
scoreboard.
•
AVP Best of the Beach Invitational, August 14-16 on Piers 30/32: The world’s best beach volleyball
players will be on the water at Piers 30/32 this summer. Visit sfgiants.com for more information and to buy
tickets.
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