Surface-deep beauty - York Wallcoverings

Issue 16
York , Ink .
Print Press Coverage
from York Wallcoverings
Surface-deep beauty
By Amy Howell
Cincinnati Enquirer
April 11, 2009
Circulation: 290,500
Espalier wallpaper from Ronald Redding Designs. Espalier, RZ3225, Bronze Age.
If it seems like there’s something
Espalier - which is also available in slate
different about this graphic wallpaper
blue and gold, brown and metallic taupe
that makes it pop to life, it’s nothing new.
and camel and metallic bronze - retails for
$69.99 for a 27-inch-by-27-foot roll (60.75
The design, Espalier, from Ronald
square feet). Available through Hoffman
Redding Designs, is printed on a surface
& Albers Interiors in Blue Ash, Nimbus
press dating back to 1895. The method
Nine Interiors in Oakley and Macy’s
applies heavy amounts of ink that dry
Kenwood Furniture Gallery.
slowly and give patterns a handpainted
look that’s less crisp than paper produced
by modern print presses.
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Atlanta Social Season
Spring 2009
Circulation 2,000,000
York Wallcoverings; yorkwall.com. Candice Olson-Sisal Twill CO 2095.
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Editor’s Pick
Phoenix Home and Garden
February 2009
Circulation 92,239
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
People to know, places to go, things to see
New York Spaces
March 2009
Circulation 67,394
Flocked Floral (CX1304) from Candice Olson II
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Feathering the Nest
Love the space where you live even more with 30+ ways to decorate,
embellish, furnish, and make fabulous every part of your home.
Whirl
April 2009
Circulation 105,400
Peerless Wallpaper and Blinds, 3490 William Penn Hwy, Monroeville.
412.823.7660. peerlesswallpaperandblinds.com. Paisley (NK-431) from
Koessel Studios.
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Of Sky and Sea
Inspired by the serenity of summer, we delight in the timeless beauty
of the season’s perfect pair. Surround yourself with the peaceful hues
of blue and white in every facet of your world.
Victoria
May/June 2009
Circulation 1,200,000
Page 19: St. James Cottage Chic “Asian Toile” wallpaper, $35.99/roll, Laura
Ashley “Suzette Floral Trail” wallpaper, $37.99/roll, Laura Ashley “Shirting
Stripe” wallpaper, $39.99/roll, 800-375-9675, yorkwall.com.
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Country Living
May 2009
Circulation 1,626,426
IF 2380-Special Delivery lll Collection
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Wallpaper is On a Roll
Akron Beacon-Journal
April 10, 2009
Circulation 122,388
Global influences are seen in the Alligator
wallpaper from Thibaut Inc.’s Texture Resource
collection.
Damask prints offer tradition with a twist.
Beaufort Damask wallpaper from Thibaut Inc.’s
Tidewater collection.
Sophisticated finishes
After years on the decorative outs,
‘’Everything has gone large-scale,’’ said
wallcoverings are back in style. They’ve shed
Paula Berberian, creative services manager
their dowdy association with teddy bears
for Brewster Wallcovering Co. Familiar
Texture adds a third dimension to many
and tiny country prints and re-emerged in
designs such as damask and Jacobean prints
of today’s wallpapers.
fresh, attention-getting forms.
are being blown up into bold proportions
Wallpaper’s return has followed a decline
and rendered in unexpected hues or
Thibaut’s Allan said improvements in
metallics.
manufacturing technology allow wallpaper
in the popularity of faux finishes, noted
to have raised textures and embellishments
Stacy Senior Allan, marketing director for
The result is a less stuffy look that can work
wallpaper maker Thibaut Inc. Maybe one
even in modern settings. It can be busy,
too many badly sponged walls convinced us
though, so Lilly Sosic of the Brunschwig &
As a result, many of the new wallpapers
to leave the wall decorating to the experts.
Fils showroom in Beachwood’s Ohio
enhance rather than dominate a room.
Design Centre said wallpapers with
‘’Wallpaper used to be really ‘pay attention
oversized graphics might be best for areas
to me,’ ‘’ she said. Now it tends to play a
where people don’t spend a lot of time —
supporting yet glamorous role.
But like faux finishes, wallpaper adds a
dimension that a plain coat of paint can’t,
Allan noted. Especially in rooms without a
lot of soft surfaces — dining rooms and
bathrooms, for example — wallpaper adds
that weren’t possible earlier.
a powder room, for instance, or a foyer.
Sand and tiny bead accents are popular —
Or cover just one wall, suggested Gina
think of sprinkling them onto a line of
Shaw, vice president of product
white glue — as are bits of bling such as
We talked to some leaders in the industry
development for York Wallcoverings. Not
crystals and pearls. Metallics are big, too,
to find out the latest trends in wallpaper.
only is creating a feature wall a returning
but don’t be scared away by bad memories
Here’s what’s hot.
trend among designers, but it’s also a less
of disco-era Mylar. Metallics now are more
costly way to bring interest to a room, noted
subtle, often used just for accents.
softness and a layering effect, she said.
Tradition with a twist
Ages-old motifs are still around, but in
her colleague at York, director of marketing
LeRue Brown.
‘’It’s directly related to couture,’’ York’s
Brown said. ‘’. . . Wallpaper today is much
oversized forms and surprising colors.
Continued on next page
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Akron Beacon-Journal, continued
closer to runway fashion than ever before.’’
You can find papers that resemble crinkled
silk or pleats, and Brewster even has an
embroidered paper coming out this year,
Berberian said.
Eco chic
The world is wearing its Earth obsession
on its walls.
That means grass and leaf designs are
popular, as is grass cloth, a classic look
that’s making a comeback. It’s made of
reeds, bamboo and other natural grasses,
Berberian said, so it fits right in with
people’s desire to decorate with renewable
materials.
From a color standpoint, Shaw said spa
York Wallcoverings (top to bottom) use sophisticated finishes:
Sisal Twill, Squiggle, Sirpi Texture, Ironwork and Dotted Paisley.
Collection Name: Candice Olson. Sisal Twil – CO2092, Squiggle
– CO2037, Sirpi Texture – CO2007, Ironwork – CO2049, Dotted
Paisley – CO2033.
blues and greens are strong, as are other
Earth-inspired shades. Brown remains
popular, often paired with brighter colors.
‘60s flashbacks
It’s a mod, mod world, at least for the
people who missed the ‘60s.
The bold geometrics, pop art and bright
colors that exemplified that groovy decade
are in big demand among younger
consumers, and that’s translating to
wallpaper design. ‘’It’s a new look to them,’’
Berberian noted.
Because many of the fans of ‘60s design are
young enough to be decorating dorm rooms
or first apartments — or even their tween or
teen bedrooms — the look is strong in
lower-priced, repositionable decals such as
Brewster’s Wall Pops and York’s
RoomMates. The peel-and-stick decals use
an adhesive like the one used in Post-it
The 60’s return in this Big Circle wallpaper from the Fortissimo
collection of Wallquest Inc.’s Printers Guild Productions
notes, so they leave no residue when they’re
removed.
Continued on next page
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Akron Beacon-Journal, continued
Handcrafting
The renewed interest for handmade goods
is apparent in wallpapers, too. Shaw thinks
it’s an effect of the uncertain economy, an
appreciation for things that are crafted
thoughtfully and made to last.
Handmade wallpaper can be pricey, but
more mass-produced wallcoverings have the
look and feel of hand crafting. Berberian
said many have raised inks, which give the
illusion of hand-printing. Asian-inspired
designs and line drawings or other simple
motifs are common, too.
Such wallcoverings often include layered
colors and small mistakes that make them
appear handcrafted, Allan said. One of
Thibaut’s new papers, for example, was
Joli Trial wallpaper from Thibaut Inc.’s Chelsea collection fits with
renewed interest in handmade goods.
created from a swatch of centuries-old fabric
and incorporates its imperfections, which
Allan believes just makes the paper more
beautiful and interesting.
Global influences
Our well-traveled society has shrunk the
planet and brought the colors and designs
of other cultures to Western walls. African
countries and India are particularly strong
influences in wallcovering design and in
home decor in general, Berberian said.
You’ll see that in paisleys and ikat designs,
elongated geometric patterns originally used
in fabrics that have the appearance of
having been stretched. Animal prints are
strong, too, and you can even find
wallpaper that resembles faux reptile skins
so closely they almost look and feel real.
Eco chic coverings like this leaf wallpaper from Printers Guild
Productions’ Sollevato collection are popular.
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Wallpaper Makes a Colorful Comeback
By Christine Brun
Staten Island Advance
April 16, 2009
Circulation 279,000
Living room furniture in a neutral color, such as off-white sofas,
pairs perfectly with printed wallpaper. The bold, vertical pattern
shown here works to visually “lift” the ceiling, a good effect in
cramped quarters. Loppy Stripe (CX12543) from Candice Olson II.
Sometimes a room needs more than just
different color. Fortunately for the
and design. They are offering fresh
a coat of paint, especially if it is a room
wallpaper industry, after what seems like
interpretations on traditional patterns,
that serves a distinct purpose.
a long drought, many people are turning
surface innovation (examples:
to wall coverings to achieve that pizzazz.
embellishing the surface with glass beads
It is exactly in smaller spaces such as an
and sand) and patterns in directional
PUSHING BOUNDARIES
colors.
new things. If the result isn’t quite what
LeRue Brown, director of marketing
“The technology of wallpaper has
we imagined, it is easier and less
for York Wallcoverings, offered this
changed. The wallcovering industry
expensive to correct.
observation about the recent resurgence
as a whole, and York Wallcoverings in
of wallpaper’s popularity:
particular, have invested a great deal of
entryway or a powder room that we feel
most comfortable experimenting with
Other times, however, the emphasis you
time and money in developing products
seek is for an area of greater impact, such
“As the pendulum has been swinging
that are easy to install and remove,
as a living room wall that is just begging
in a more positive direction, wallpaper
recognizing that these have long been
to be treated as a focal point. Maybe you
designers, no longer playing it safe, are
barriers to purchasing the product,”
want to do more than just paint it a
pushing the boundaries of technology
Brown concluded.
Continued on next page
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Staten Island Advance, continued
It is comforting to know, especially for
a biodegradable future. Other coverings
some really great papers available today
renters, that today’s wallpapers can be
are made from recycled materials, making
that are reminiscent of the 1970s, the
removed with greater ease than ever
them eco-friendly and able to “breathe” --
most recent time wallpapers were king.
before.
thus keeping the wallpapers free of mold
STYLISH COVER UP
and mildew. One of my favorite wall
But when York was founded in 1895, and
coverings is made from recycled nylon
was joined by others such as Schumacher,
stockings and is extremely durable.
Scalamandre, Winfield, Stroheim &
Romann, Van Luit, nearly every project
Another great use for today’s textured
wallpapers is to cover up imperfections
The photo shows wallpaper designed
included wallpaper. The modern twist is
in a wall surface. There are lots of people
by Candice Olsen, the host of “Devine
that today’s technology enables us to
in today’s slumping real estate market
Design” on HGTV. The soothing color
achieve better texture and still remain
prepping homes for sale and buying
and subtle vertical-print pattern help to
eco-friendly.
fixer-uppers. Any number of new and
visually “lift” the ceiling height in the
delicious wallpapers can create stunning
room, a good strategy for smaller rooms
It is comforting to know that you can
results while at the same time hiding
in general.
hide any number of little sins on the
walls with relatively easy-to-apply
scratches, dents and cracks.
INSTANT AMBIANCE
coverings. While paint remains one
of the least expensive ways to freshen
Many collections are printed with
water-based nontoxic inks that ensure
The addition of wall color is a wonderful
and update any room, it might instead be
a healthy indoor living environment and
way to create instant ambiance. There are
time to consider state-of-the-art wallpaper.
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Stick-on wall decals add affordable pizazz
By Ruth Mullen
The Oregonian
March 20, 2009
Circulation: 319,625
These Gerber daisy decals from RoomMates cost $25.49. Gerber
Daisies (RMK1279GM) from RoomMates
Want a quick and easy way to welcome
Best of all, the decals can be applied,
spring into your home? I found these
carefully removed, stored and reapplied
peel-and-stick wall decals from
at a later date, thanks to a specially
RoomMates to be especially charming for
formulated adhesive that leaves no
kids’ rooms. The company also sells
residue.
affordable stick-on wall murals, borders
and decals.
Check out your options online or at
several different stores in the Portland
The product works on any smooth, dry
area (call first to verify availability),
and clean surface, including mirrors and
including Finnegan’s Toys & Gifts,
refrigerators, though the decals are not
Rodda Paint and Miller Paint.
recommended for “orange peel” textured
walls or on top of existing wallpapers.
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
WWW.PHILLYBURBS.COM
Stuck up
LIFE
Courier Times/Philly Burbs
Wednesday, March 11, 2009
Circulation: 406,793
A quickie decorating
product that’s been
hanging around for
years gets a high-style
boost.
in that range, as well as large
wall appliqués in black, white
and silver Jacobean brocade and
another in an upscale hippie
floral.
A bolder bid to move the
appliqués from the kids’ bedBy GWEN SHRIFT
room to the living room is on
STAFF WRITER
the way, with products in Kelly
Chances are you’ve seen
green, teal and fuchsia; and in
Spider-Man clinging to a wall,
retro prints, a Jacobean floral
and not by using his superpow- and paisleys.
ers.
“In the industry, it’s a masComic-book heroes have
sive trend,” Berberian said.
long sustained a segment of the
York Wallcoverings recently
wallcovering industry that man- debuted a sophisticated
ufactures repositionable vinyl
appliqué in a pattern of overappliqués.
sized Gerber daisies as part of
More recently, the stick-ons
its Room Mates brand. P.J.
— colorful, inexpensive and
Delaye, who heads the Room
widely marketed — have taken
Mates division, said the compaon a new identity.
ny will be issuing more décorManufacturers are broadening their offerings of reposition- oriented stick-ons in art deco,
tulip and tree-branch patterns.
able wall treatments aimed at
Repositionable stickers have
style-conscious grown-ups, and
been around about 15 years, but
sophisticated new lines are
being promoted to decorators at “there’s been a renaissance of
sorts, partly due to the fact that
trade shows.
the designs have gotten better,”
Brewster Home Fashions is
said Delaye.
expanding its WallPops line,
“We have a huge inventory
launched about three years ago
of designs, and we also follow
to tap “that important tween
the trends — not only in the
market,” said Paula Berberian,
WallPops’ creative services man- kids, but the designer level,” he
said. “I think it eventually will
ager.
move to a higher-end usage.”
With its pastel pinks, lavenPart of the marketers’ enthuders and greens, the early prodsiasm likely is related to recent
uct “went more to the ‘sweet
side.’ It skewed ‘girl,’ ” she said. economic contractions.
“Today’s consumer is pressed
Now, middle-schoolers’
for time, and now they’re
moms and older sisters have
pressed for money more than
Tribeca, a higher-style blackever,” said Delaye. “It’s a prodand-white design; in a few
weeks, Brewster is issuing more uct that enables you to decorate
Tribeca from Brewster Home
Fashions’ WallPops line
in seconds, it’s totally noncommittal. If you’re tired of it, you
can remove it in seconds.”
WallPops and Room Mates
are only two in a growing field.
Other high-style repositionable
appliqués from different manufacturers are sold under brand
names such as Wall Slicks!,
Wallnutz, Walltat,
DezignWithaZ and Wall
Stickers by Ferm Living, a
Danish company.
Lauren Tracy of
Buckingham, a partner in Bucks
County-based Time for Design,
said professional decorators
might use repositionable
appliqués in a kitchen or hall.
“The key would be adding
interest either architecturally or
to a small space,” Tracy said.
She said she and her partner,
York Wallcoverings’ Room Mates bra
Cheryl Roque of Chalfont, are
interested in words or phrases
formed into appliqués: “They’ll
make custom quotes that you
can use on your wall … that’s
probably growing the most from
an all-over general application.”
Tracy said she and Roque
also were intrigued by new
repositionable products they
saw at a recent trade show.
“One we really like looks like
a picture frame, but the inside
of it is like a chalkboard. It’s a
wall-art application for a girls’
Rush relishes being interpreter of music
By ED CONDRAN
CORRESPONDENT
There are hiatuses in music,
but the gap between Tom Rush
albums certainly raises the bar
wrong with being an interpreter.
I love what I do. It doesn’t matter if I write
or record the song
Continued on next page
or not, as long as I perform the
song, that’s all that matters.”
r
in
a
$
d
m
H
s
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Wednesday, March 11, 2009
LIFE
Courier Times/Philly Burbs, continued
COURIER TIMES / THE INTELLIGENCER
D3
e
omyou
es
eld.
able
nund
York Wallcoverings’ Room Mates brand offers these Gerber daisies.
Cheryl Roque of Chalfont, are
interested in words or phrases
formed into appliqués: “They’ll
make custom quotes that you
can use on your wall … that’s
probably growing the most from
ucks an all-over general application.”
Tracy said she and Roque
ign,
also were intrigued by new
repositionable products they
saw at a recent trade show.
ll.
“One we really like looks like
ng
ly or a picture frame, but the inside
of it is like a chalkboard. It’s a
.
tner, wall-art application for a girls’
er of music
wrong with being an interpreter.
I love what I do. It doesn’t matter if I write or record the song
or not, as long as I perform the
song, that’s all that matters.”
Tom Rush appears Thursday at the
room or a playroom. It’s really
interesting,” she said.
Many repositionable
appliqués are priced at about
$20, with large, elaborate
designs selling for considerably
more. They are marketed in
Home Depot, Lowe’s, officesupply stores, college bookstores
and online through the manufacturers or at retail sites such
as target.com.
Berberian said WallPops contain no vinyl and can be recycled at curbside. Delaye, of
Room Mates, said his company
is working on a non-vinyl version of its products.
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