Mapa Professionnel

MAPA
PROFESSIONNEL
CASE STUDY
INDUSTRY
Production and sale of synthetic gloves
APTEAN SOLUTION
Saratoga CRM
ABOUT THE COMPANY
Mapa was founded in 1948 and specializes in the manufacture of synthetic gloves.
In 1972, Mapa joined the Hutchinson Group, a subsidiary of Total. In 1989, the Mapa
Professionnel division was created to address the business to business divisions. In 1997,
the companies Mapa and Spontex merged and became Mapa Spontex. In December
2009, Mapa Spontex was sold by Total to the US group Jarden. Today, the company
CHALLENGES
produces one million pairs of gloves each day and sells its products in 90 countries.
•
Establish a collaborative tool for the entire
sales force
•
Enable the synchronization and sharing of
information
Mapa Professionnel’s sales force has an international presence, and so a multilingual
The coordination of each action by the
executives
stakeholders. The company also works with thousands of distributors, hence the need to
•
SPECIFIC NEEDS
system was needed that could enable simple and efficient collaboration between all
have a solution to centralize all data. The main objective of the company was to achieve
“success together.” Overall, it was important to find a solution to share and synchronize
•
More efficient and better prepared actions
•
A tool more focused on Sales Force Automation
(SFA) than CRM
be taken, as well as to overhaul and harmonize all of Mapa’s business processes.
•
An international tool for the overhaul of local
processes
A RATIONAL CHOICE
•
A better knowledge of the market and
management of indirect customers
information, to co-ordinate actions and to prepare more adequately when they need to
Considering the specific needs of Mapa Professionnel, Saratoga CRM appeared to be the
most appropriate solution to meet the needs of the company. Mapa Professionnel saw
that Saratoga CRM could provide them with a single source of all customer information,
as well as being flexible and secure enough to incorportate all their existing business
KEY BENEFITS
processes. The Saratoga CRM project began in 2006 with the implementation of the
•
Flexibility
mobile version of Saratoga 6.5. From there, it was possible to implement external
•
Security
group and end-customer group management, as well as multi-distributor and multi-
•
Unicode data management
customer opportunity and activity management.
•
Multilingual support
•
Dashboards
distributor and end-customer management tools, as well as tools for external distributor
In 2009, the company was able to set up a rate management and
special prices system with Saratoga CRM, as well as an integration
to the website in 2011.
2013 marked a turning point in the history of Saratoga CRM at
Mapa Professionnel when they decided to embark on a major
product modernization. The company decided to migrate to
POSITIVE FEEDBACK
Feedback from Saratoga CRM users within Mapa Professionnel
has been very positive, and they have seen great gains in both
flexibility and reliability.
LOOKING AHEAD
version 6.7.7 of Saratoga and to revamp the whole application
Mapa Professionnel still plans to develop its Saratoga CRM
with the new and improved 6.7.7 user interface. The evolution of
solution through several potential projects: integration with SAP,
the solution did not end there. It was further enhanced in 2015
a mobile version of the solution for mobile devices, as well as
by integrating a better strategic fit, new Key Account cockpits,
Social Media tools.
a server migration W2008 / SQL 2008, process optimization and
dashboards as well as a synchronization treatment optimization
(restriction of data per country).
“There are many benefits of the Saratoga CRM solution and they have become
indispensable to our organization. Among the most strategic ones, I would name
the improvement of the business processes in order to gain transparency, a much
better knowledge of our ecosystem and the development of high-performance
monitoring tools to drive our business successfully.”
Fabien Dos Santos
Trade Marketing - CRM Manager
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