Untitled - Emmis Digital

CMS Update: Acquia Communications Improvements CMS Update: Acquia Communications Improvements
Media Gallery Showcase
Los Angeles: Power106
Live Link: http://www.power106.com/rapper-­‐logic-­‐behind-­‐the-­‐scenes
New York: Hot97
Live Link: http://www.hot97.com/media/galleries/hot-­‐97-­‐summer-­‐jam-­‐2014-­‐portraits
Indianapolis: HankFM
Live Link: http://www.hankfm.com/media/hankfest-­‐concerts-­‐galleries/gary-­‐allan
Austin: KLBJFM
Live Link: http://www.klbjfm.com/media/galleries/worlds-­‐richest-­‐most-­‐eligible-­‐bachelorettes
St. Louis: The Point
Live Link: http://www.1057thepoint.com/blogs/artist-­‐media/watch-­‐cage-­‐elephant-­‐unplugged-­‐bathroom
Recycling On-­‐Air Content into Digital Content
Recycling Content
• On-Air landing page.
• Highlight on-air audio clips with SoundCloud.
• Post video/photo referenced on-air.
• Radio content alongside online content.
• Recap one radio show into a single article.
• Podcasting.
• Tag for personalities.
101X - Jason and Deb
http://www.101x.com/shows/the-­‐morning-­‐x
KLBJFM – CJ Morgan
http://www.klbjfm.com/shows/cj-­‐morgan
SoundCloud
• Highlight the best on-air clips using small segments.
• Highlight/recap a day or week of an on-air program.
• Use within articles – include a proper title and description.
• Create context for the clip (SEO).
• Final stages of getting whitelisted for music rights:
• Waiting for Soundexchange agreement to clear.
LibsynPro & Podcasts
• Mixes MUST be within a podcast
• Scale of podcasts is too small to monetize locally.
• Libsyn subscription model requires 5000 DL/episode.
• Looking into network-driven revenue options:
• Pre-rolls would be sold to podcast content.
Power106 – Powerhouse
1. On-air promotion
2. Online promotion
3. Live Stream
4. Live social media participation
5. Post-event recap
Powerhouse: Pre-Event
Powerhouse: Pre-Event
Live Stream Lineup Announcement
http://new.livestream.com/power106/powerhouse2014announcement
Powerhouse: Live Event
Relevant Announcements:
#POWERHOUSE AS TWITTER'S LOS ANGELES TOP TRENDING HASHTAG
MOGREET-­‐EMMIS VIDEO BLOG #3: SOCIAL POSTER
Powerhouse: Post-Event
http://www.power106.com/powerhouse
For Next Call...
How are you using SoundCloud?
à Send us a piece of content utilizing SoundCloud to
showcase during the next call.