yves rocher x altima

yves rocher x altima
beauté végétale campaign
case study • social media • july 2016
the challenge
to go along with the launch of their
#BeautéVégétale campaign, Yves Rocher
sets up an event and a digital device to increase
its brand awareness in Canada and attract
a younger and trendier customer base.
CASE STUDY • ALTIMA FOR YVES ROCHER © 2016
The approach
01
Convey a powerful the positioning of Yves Rocher Canada
02
Increase engagement towards the brand
03
Attract younger customers
04
Create a buzz around the campaign and the brand
05
Increase the brand awareness and the recognition of Yves Rocher
Canada’s products & services
CASE STUDY • ALTIMA FOR YVES ROCHER © 2016
the device
pair the campaign launch with an event reuniting
the most influential bloggers of Montreal and its
surroundings to make everyone rediscover the
brand and its new collection. Implementation of
a microsite to collect content generated by the
bloggers using the #BeautéVégétale hashtag to
promote the act of the purchase & brand loyalty.
CASE STUDY • ALTIMA FOR YVES ROCHER © 2016
the device
the device
CASE STUDY • ALTIMA POUR YVES ROCHER © 2016
results
+391
+50 380
ON THE WEBSITE
ON INSTAGRAM
TRANSACTIONS
LIKES
CASE STUDY • ALTIMA FOR YVES ROCHER © 2016
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