E! Print Style Guide

E! ENTERTAINMENT TELEVISION
2002 PRINT STYLE GUIDE
PREPARED BY CREATIVE SERVICES MAY 20, 2002
E! ENTERTAINMENT TELEVISION 2002 PRINT STYLE GUIDE CONTENTS
THE E! ENTERTAINMENT BRAND
OVERVIEW
COMPONENTS OF THE BRAND
THE E! ENTERTAINMENT STYLE
THE E! ENTERTAINMENT LOGO
LOGO DON’TS
COLOR
E! ENTERTAINMENT FONTS
1.1
1.2
1.3
1.4
1.5
1.6
1.7
THE E! BRAND TEMPLATE
OVERVIEW
THE ELEMENTS OF THE TEMPLATE AD
GUIDELINES FOR LOGO PLACEMENT
LEGAL INFORMATION
2.1
2.2
2.3
2.4
SAMPLE PRINT ADS
CONSUMER BRAND AD SAMPLE
PROGRAMMING TRADE AD SAMPLE
3.1
3.2
THE E! ENTERTAINMENT BRAND
OVERVIEW
The Purpose of this Styleguide
It is necessary to enforce consistent application of the brand identity,
by creating definition and awareness, in order to make E!
Entertainment a recognizable network brand.
Brand Overview
This style guide is divided into several sections. The first section is
a review of the core elements that define the E! Entertainment
Television brand. It is provided to help lead all on-going design
and production.
1.1
THE E! ENTERTAINMENT BRAND
COMPONENTS OF THE BRAND
The E! Entertainment Personality
One of the most important aspects of E! Entertainment Television’s
brand is the personality. The brand personality evolves from a set
of core values that dictate the character of E! All creative decisions
associated with the brand should reflect these attributes.
The E! Entertainment Television brand personality is described as:
• Bold
• Inside
• Revealing
These personality attributes should guide all creative development
associated with E! Entertainment Television. This includes talent
photography, graphic design, typography, editorial and copywriting.
The personality of the package celebrates fame and celebrity from
an insider perspective.
1.2
THE E! ENTERTAINMENT BRAND
THE E! ENTERTAINMENT STYLE
The E! Entertainment Style
E! Entertainment Television’s identity is established in a defined set of
stylistic elements. The use of these elements gives the brand its
consistent look and feel. The core stylistic elements of E! Entertainment
Television are:
Color
RED primary color
BLACK TO WHITE secondary
GOLD complimentary
Signature Graphic Animation
Light is the vehicle that drives the identity. The klieg light, spot light,
and flash of the paparazzi are all used to highlight the E! logo.
Design Aesthetic
Bold shapes blend with natural light merging the graphic and the real.
Key attributes are:
•
•
•
•
Filmic
Bold
Restrained
Elegant
Distinctive Typography
Eurostile should be used consistently within the parameters of all
printed materials.
Editorial Style
•
•
•
•
Smooth
Layered
Bold
Energetic
Photography
Crop all celebrity photos or clips for a closer and more intimate shot.
Utilize color photography that has a fashionable sense when possible.
1.3
THE E! ENTERTAINMENT BRAND
THE E! ENTERTAINMENT LOGO
The E! Entertainment Television Logo
Be Consistent with the Logo.
The E! Entertainment Television logo has usage standards. It is
important to be consistent with these standards. Refer to this style
guide, and to the samples and final elements that have been
provided, for rules on proper use of the logo.
The key rules of the logo are:
The logo is flat.
The logo is understated in scale.
The E of the logo knocks out as negative space.
The Logo Has Character
The E! Entertainment Television logo should reflect the character of
the E! brand. The attributes of “bold”, “inside” and “revealing” should
be reflected in all graphic treatments.
The Logo is the Hero
The E! Entertainment Television logo is at the core of the The E!
Entertainment Television brand. Print materials should either feature
the logo or lead your eye to it. The logo is always the center of
attention.
1.4
THE E! ENTERTAINMENT BRAND
LOGO DON’TS
do not use outline versions
either flat or 3-D
do not use more than
one color
do not separate the
logo element
do not cut off
any portion of the logo
do not distort or rotate
the logo in anyway
do not place the logo
against a distracting
background
do not fill any logo
with a gradient
do not add 3-D to any
portion of the logo
entertainment
televison
do not use the logo as
a 3-D object
do not add words
to any part of the logo
do not use a black fill with a
red logo or a red fill with a
black logo
do notuse any colors,
except red or white
1.5
THE E! ENTERTAINMENT BRAND
COLOR
Primary : E! Red
For 4-color or process usage:
C: 1 M: 96 Y: 91 K: 0
For spot color usage:
PANTONE ® 485
Secondary : Black to White
“Packed” black (for large, solid areas in 4-color work)
C: 40 M: 30 Y: 20 K: 100
Complimentary : Gold
For 4-color or process usage:
C: 8 M: 43 Y: 96 K: 0
For spot color usage:
PANTONE ® 871 Metallic
1.6
THE E! ENTERTAINMENT BRAND
E! ENTERTAINMENT FONTS
EUROSTILE REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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EUROSTILE DEMI
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890-=[]\;’,./!@#$%^&*()_+{}|:”<>?
EUROSTILE BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890-=[]\;’,./!@#$%^&*()_+{}|:”<>?
EUROSTILE EXTENDED #2
abcdefghijklmnopqrstuvwxyz
1234567890-=[]\;’,./!@#$%^&*()_+{}|:”<>?
1.7
THE E! BRAND TEMPLATE
OVERVIEW
The Purpose of this Template
This template serves as an example of how the elements of the E!
brand work together. The exact specifications will change from piece
to piece, but overall, the guidelines should be adhered to as closely
as possible.
The Elements of the Template
• Quark XPress document
• Flattened CMYK TIFF of the background and klieg
• Layered CMYK Photoshop file for the background and klieg:
Layer 1 - Background Red
Layer 2 - Klieg Light
Layer 3 - Color Adjustment Layer for Klieg Light
• Illustrator EPS logo
• Fonts (Eurostile family)
Considerations
• When resizing the background file, always begin with the layered
Photoshop document.
• Maintain the proportions of the klieg light. It should always
fade into the background at the bottom and grow wider towards
the top.
• Maintain the brightness of the klieg light unless type needs to
read across it.
• Avoid using black type over a red background.
2.1
THE E! BRAND TEMPLATE
THE ELEMENTS OF THE TEMPLATE AD
1
2
3
4
Font Specs (Overall):
•
•
•
•
Font: Eurostile
Tracking: -5
Kerning: Adjust per individual kerning pairs
Horizontal/Vertical Scale: 100%
1 - Quote
The quote is the primary focus of the ad. It is visually bold and draws
immediate attention. Pay careful attention to kerning as letters should
be evenly spaced and never touch.
2 - Credit & Source
The name is sized similarly to the quote. The “source” is sized
significantly smaller and italicized.
3- Body Copy
The body copy is sized approximately 35% to the quote. It is of
secondary focus, but large and prominent enough to capture the
reader’s attention.
4 - Supplemental & Legal information
Any supplemental information (addresses, phone #’s, etc) should be
placed above the legal info and in smaller type than the body copy.
The legal information should read at no smaller than 5pt type.
2.2
THE E! BRAND TEMPLATE
GUIDELINES FOR LOGO PLACEMENT
Logo Position
The height of the logo, in relation to the kleig, can be determined by
drawing a square from the lower right trim corner up to the bottom
edge of the logo.
x”
x”
x”
Logo Size
The amount of space between the top of the logo and the sides of
the klieg is approximately equal to the width of the “trunk” of the “E”.
2.3
THE E! ENTERTAINMENT BRAND
LEGAL INFORMATION
Legal Considerations
All legal information must be readable and accompany all materials where the E! logo or
show logos appear. If using multiple show logos on a page, be sure to match the size of all
®’s or TM’s.
Examples of the legal line:
• Minimum requirement (use only if necessary for space limitations):
©2002 E! Entertainment Television, Inc. All rights reserved.
• When only the E! logo appears:
©2002 E! Entertainment Television, Inc. All rights reserved. “E!” is a registered trademark of E! Entertainment
Television, Inc.
• When used with ®registered show logos:
©2002 E! Entertainment Television, Inc. All rights reserved. “E!” and “Wild On” are registered trademarks of
E! Entertainment Television, Inc.
• When used with trademarked logos, or registered and trademarked logos combined:
©2002 E! Entertainment Television, Inc. All rights reserved. “E!”, “Wild On”, and “Revealed” are trademarks of
E! Entertainment Television, Inc.
2.4
SAMPLE PRINT ADS
CONSUMER BRAND AD SAMPLE
“I am very
superstitious…
not like wear the
same underwear
for two weeks
superstitious.”
Kate Hudson
- E! News Live™
Enjoy the Show.™
© 2002 E! Entertainment Television, Inc. All Rights Reserved.
3.1
SAMPLE PRINT ADS
PROGRAMMING TRADE AD SAMPLE
We’ve got a
whole new attitude.
TM
TM
TM
TM
E! is number one with adults 18–49 HHI $75K+
New energy, new shows and our unparalleled live
coverage of the entertainment world are why more
and more viewers are watching us. Add the strength
of Eonline and style, and you'll make a whole new
connection to our A-list audience.
For more info contact us at
www.adsales.eentertainment.com
Source: Nielsen PNF 4Q01. E! Primetime Mon–Sun 6P–12A. Ranked against 46 ad-supported cable networks
©2002. E! Entertainment Television, Inc. All Rights Reserved. “E!”, “E! Networks”, “Nearly Famous”,
“Revealed”, “E! News Live” and “Rank” are trademarks of E! Entertainment Television, Inc.
3.2