2012_EMF2012_BrandGuideREVMay

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2012_EMF2012_BrandGuideREVMay
2012 BRAND
GUIDELINES + SYSTEMS
COLOR PALETTE
IMAGE USAGE
2012 ESSENCE MUSIC FESTIVAL
color palette is as follows:
Creative imagery for the 2012 ESSENCE MUSIC FESTIVAL ad creative should be in a full color, silhouetted,
photography finish. Concept for the 2012 campaign is to capture the emotion of ESSENCE consumers and
featured talent on why they want to go and why they continue to attend the festival year-after-year.
PANTONE COLORS:
PROMO AD SAMPLES
ADVERTISEMENT
PMS 254
MAGENTA
PMS 355
PMS 012
PMS 186
BLACK
C–50
M–100
M–100
C–94
Y–100
Y–100
K–100
R–146
G–39
B–143
R–236
B–140
G–169
B–79
R–255
G–242
M–100
Y–81
K–4
THE POWER
OF OUR VOICE!
FRIDAY – SUNDAY, JULY 6-8
NEW ORLEANS
R–227
G–24
B–55
MASTER THEME
THE POWER OF OUR VOICE!
Aretha Franklin • Mary J Blige • Charlie Wilson • Keyshia Cole • Ledisi • Estelle • Mary Mary • Fred Hammond • Dru Hill • Kindred the Family Soul • Raheem DeVaughn
BUY YOUR TICKETS NOW FOR THE BEST
SEATS AT THE BEST PRICES!
PRESENTING SPONSOR
MAJOR SPONSOR
OFFICIAL SPONSOR
WEEKE
PACKAGND
ES
START
AT
Steve Harvey • Stephanie Mills • Rep. Maxine Waters • Rev. Al Sharpton • SWV • The Stylistics • Dr. Steve Perry • Vivian Green • Goapele • Eric Roberson
YOUR PARTY. YOUR PURPOSE. THE PLACE TO BE!
Visit EssenceMusicFestival.com or call Ticketmaster at 800.745.3000
$120
All referenced trademarks are the property of their respective owners.
*Available for a limited time. Subject to additional taxes and fees charged by Ticketmaster. See ticketmaster.com for details.
FESTIVAL TAGLINE
ADVERTISEMENT
THE POWER OF OUR VOICE!
YOUR PARTY. YOUR PURPOSE. THE PLACE TO BE.
FRIDAY – SUNDAY, JULY 6-8 NEW ORLEANS
DESIGN ELEMENTS
Aretha Franklin • Mary J Blige • Charlie Wilson • Keyshia Cole • Ledisi • Estelle • Mary Mary • Fred Hammond • Dru Hill • Kindred the Family Soul • Raheem DeVaughn
Steve Harvey • Stephanie Mills • Rep. Maxine Waters • Rev. Al Sharpton • SWV • The Stylistics • Dr. Steve Perry • Vivian Green • Goapele • Eric Roberson
YOUR PARTY. YOUR PURPOSE. THE PLACE TO BE!
Buy your tickets now for the best seats at the best prices!
Visit EssenceMusicFestival.com or call Ticketmaster at 800.745.3000
PRESENTING SPONSOR
MAJOR SPONSOR
OFFICIAL SPONSOR
WEEKE
PACKAGND
ES
START
AT
$120
All referenced trademarks are the property of their respective owners.
*Available for a limited time. Discount not available on floor seats. Subject to additional taxes and fees charged by Ticketmaster. See ticketmaster.com for details.
EMF Page.indd 1
1/6/12 10:36 AM
LOGO
TYPE USAGE
The new 2012 ESSENCE MUSIC
FESTIVAL Logo has been designed
to reflect the overall new brand design
of ESSENCE to be YOUR PARTY.
YOUR PURPOSE. THE PLACE TO BE.
Fonts used for the 2012 ESSENCE
MUSIC FESTIVAL logo are:
The logo utilizes new editorial fonts and
was created using a fresher and vibrant
color palette.
Headlines: Gotham Black (-10pt)
Logo:
Gotham Medium (-20pt tracking)
Gotham Black (-30pt tracking)
Body Copy: Gotham Book (-20pt)
1
GOTHAM
BOOK
There are 4 hybrid logo created to be
used on different collateral as needed.
1 Master 4-color logo with presenting
sponsor incorporated into logo
GOTHAM
BLACK
GOTHAM
BOOK
GOTHAM
BLACK
GOTHAM
BOOK
GOTHAM
BLACK
YOUR PARTY. YOUR PURPOSE. THE PLACE TO BE.
2 Logo as 100% black
3 Master 4-color logo on black
4 Complete white logo without burst.
(For small design layouts only)
2
PROMO AD SAMPLE
Logo formats will provided as:
• Illustrator eps vector outlined art
• hi-res jpeg
ADVERTISEMENT
THE POWER
OF OUR VOICE!
FRIDAY – SUNDAY, JULY 6-8
NEW ORLEANS
3
Logo without burst will need
approval by ESSENCE creative.
4
To be used only when and if
there are sizing issues due to
small size scaling on design
layouts.
Aretha Franklin • Mary J Blige • Charlie Wilson • Keyshia Cole • Ledisi • Estelle • Mary Mary • Fred Hammond • Dru Hill • Kindred the Family Soul • Raheem DeVaughn
BUY YOUR TICKETS NOW FOR THE BEST
SEATS AT THE BEST PRICES!
PRESENTING SPONSOR
MAJOR SPONSOR
OFFICIAL SPONSOR
WEEKE
PACKAGND
ES
START
AT
Steve Harvey • Stephanie Mills • Rep. Maxine Waters • Rev. Al Sharpton • SWV • The Stylistics • Dr. Steve Perry • Vivian Green • Goapele • Eric Roberson
YOUR PARTY. YOUR PURPOSE. THE PLACE TO BE!
Visit EssenceMusicFestival.com or call Ticketmaster at 800.745.3000
$120
All referenced trademarks are the property of their respective owners.
*Available for a limited time. Subject to additional taxes and fees charged by Ticketmaster. See ticketmaster.com for details.
©2012 ESSENCE COMMUNICATIONS, INC

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