Gotham Girls Roller Derby

Gotham Girls Roller Derby
Event Report
Interleague Bout
Gotham vs. Philly
Saturday, April 19 2008
@ LIU-Brooklyn
Event Summary
† First bout of 2008. Double-header:
„ Gotham “Traitors” vs. Connecticut (30 minutes)
„ Gotham All-Stars vs. Philly (60 minutes)
† Saturday Night, April 19
† @ Long Island University’s Schwartz Center in
Downtown Brooklyn
† Total Attendance: appx. 1000
„ 831 paid attendance, 629 sales in advance
„ appx 150 skaters / refs / volunteers
„ Tickets: $19.50 in advance, $23 at door
Gotham Victory!
†
†
Gotham’s All-Stars defeated the Philly Rollergirls All-Stars, 145-47
Gotham’s “Wall Street Traitors” defeated Connecticut RollerGirls
All-Stars, 68-26 (30 minute ‘mini-bout’)
Event Partners
† Metromix.com
„ 2008 “Diamond of the Derby” Sponsor &
Publicity partner
„ Sponsor of the ‘Victory lap’
† EscapeMakers.com
„ Sponsor of 50/50 halftime raffle and matching donor
† J&D’s Bacon Salt, “The Official Condiment
of Gotham Girls Roller Derby”
„ Provided raffle prizes
† Beehive Hair Salon
„ Provided raffle prizes
Sponsor Banners
Sponsors with trackside banners:
† Gotham Acupuncture
† RollerGirlSkates.com
† SportsInsurance.com
† EscapeMakers.com
† Triple 8
† Manitoba’s
† Metromix.com
VIP Bags
“Goodie Bags” for front-row customers
included giveaways from:
†
†
†
†
†
†
FUNCTION Drinks – Sports drink samples
Sweet Riot Chocolates – Cacao Nibs
Cheeks Bakery Cookies
EscapeMakers.com – magnetic calendar
JaK Designs – pins and stickers
Boiron USA – Arnicare first aid ointment,
Muscle relief tablets
2008 Season Program
Debut of the 2008 season program
† 2007 season summary
† 2008 players, teams,
and previews
† Sponsor advertisements
Bout Handout
†
†
†
Each fan received a 8 ½” x 14” handout with visiting rosters and other announcements
Sponsor logos and information from Metromix.com and Manitoba’s
On handout reverse: a beginning-of-season marketing survey; 122 returned surveys
Announcer Mentions
† Repeated announcer plugs for all
official GGRD league sponsors
At left:
Scoreboard operator
“B.O. Hazard”
Announcer “Fuzztone”
Announcer “H.P. Shovecraft”
Event Promotion by GGRD
†
2500 full color heavy-stock
cards distributed by skaters for
3 weeks prior to event
†
Professional design by national
derby artist Whiskey7
(http://www.myspace.com/double_whiskey7)
†
Image re-used in all web
publicity
(myspace, Facebook, etc.)
Partner Bout Publicity
“Metromix Pick” at Metromix.com
Partner Bout Publicity
† MurphGuide.com
„ Featured contest on front page
„ Listed in weekly events newsletter
„ Permanent GGRD contest page:
http://www.murphguide.com/promo/gothamgirls.htm
Print and Web Publicity
Going.com
Time Out NY
April 17-24, 2008
Event listing
GGRD E-mail Blast
†
†
GGRD’s e-mail list has grown to nearly 2,800 addresses of New York derby fans
‘Constant Contact’ on-line message management system (imlemented April
2008) allows GGRD track click-through and impression metrics
GGRD E-mail Blast
† Bout notice included sponsor
messaging from Metromix.com
(Diamond Sponsor) and
Manitoba’s (after-party
location)
† By the day of the event, the
Derbytaunt Ball event notice
was opened over 760 times,
with 58 sponsor click-throughs.
LX.TV 1st Look NY
†
†
†
The Season Opening bout coincided with a video piece about the
Gotham Girls called “Stress Relief Sports,” featured on LX.TV Lifestyle
Television 1st Look NY.
LX.TV 1stLook NY airs Saturdays on NBC4HD (Channel 4) @ 7:30pm.
This piece also aired the week prior to the Season Opening Bout in
frequent circulation on the video screens inside New York City taxicabs.
WABC-7 Television
“Eyewitness News This Morning”
†
†
†
†
Saturday April 19, 7:20am, the morning of the event
3 minute interview segment featuring the Gotham Girls
promoting Boiron USA homeopathic products
Est. television audience 257,348 (source: vmsnews.com)
View at:
http://media.vmsnews.com/MonitoringReports/042308/631524/O001388156/
Print - Newsweek Magazine
† April 28, 2008 – page 4
Video – Newsweek.com
†
†
April 23/24 – Newsweek.com publishes a two-part video profile
of Gotham Girls Roller Derby (two 4 minute segments)
View at http://www.newsweek.com/id/133400
Post-Event Publicity
† Metromix.com – 48 picture photo gallery
Post-Event Publicity
† Metromix.com Photo Gallery
Here Comes the Season!
†
†
Affiliate with one of the hottest amateur sports in America by being a GGRD
bout or event partner
Eight remaining 2008 GGRD home bouts
„
„
„
†
Partnership opportunities at each:
„
„
„
„
†
After-party food/drink
Bout raffles
VIP bag giveaways
Video scoreboard messaging
Two more 2008 GGRD fundraisers
„
„
†
May 10 through October 25
@ Hunter College, 68th & Lex., Manhattan
Anticipated audience of 1,000 fans per bout, with heavy press promotion and
post-bout coverage
Summer Party (August)
End-of-Season Awards Banquet (November)
To explore promotional opportunities, contact:
[email protected]