flower valley conservation trust
GROWING CONSERVATION ONE BUNCH OF
FLOWERS AT A TIME
The Cape Floral Kingdom is one of the
world’s richest plant kingdoms. So, how does
picking up a glorious bouquet of proteas,
ericas, and other owers at Pick n Pay
ensure that future generations will continue
to enjoy this gift of beauty?
Fynbos is threatened by invasive species, uncontrolled
res, and challenges from climate change and human
settlement where these treasures grow.
Enter The Flower Valley Conservation Trust.
Nestled between the hills of Stanford, lies a farm of
a thousand different owers. Harvesters move from ower
to ower, knowing exactly what to pick and what to leave
to ensure a sustainable future.
It’s all about Goodness,
the goodness you’ve
come to expect from
Pick n Pay with great
ranges at the lowest
Pick n Pay has always
believed that doing good
is good business.
They know you care
about your environment
and your community –
and so does Pick n Pay.
BRINGING NURTURE TO NATURE
Pick n Pay’s relationship with the Hoedspruit
Endangered Species Centre began in 2007
when the centre was struggling to raise
an orphaned rhino calf in the midst of a
countrywide milk shortage. Lente Roode,
founder of the Centre, approached
Pick n Pay who immediately provided milk
powder to save the baby rhino.
Pick n Pay is one of the few corporate funders of the
centre, which focuses on the conservation of threatened
species, with cheetah conversation being one of its
For many of their suppliers and pickers, harvesting owers
isn’t only a passion; it’s also about capacity building and
Funding and assistance to the centre fulls one of
their core values that sees Pick n Pay investing more
than ve percent of after tax prot in corporate social
Lente and her team are active in the breeding of
endangered, vulnerable, or rare animal species;
the education of learners, students and the public
in conservation and conservation activities;
eco-tourism; the release and establishment of
captive-bred cheetahs back into the wild; and the
treatment and rehabilitation of wild animals.
Pick n Pay also sponsors the annual Hoedspruit
Sustainability Festival which gives the area a chance
to showcase its work and commitment to vulnerable
Running a retail business isn’t just about providing
a place for people to shop; it’s also about building
In addition to training courses, including life skills training,
which are supported by the trust, it has allowed them to
develop their own picking teams and to manage their own
small businesses, which now supply sustainably-harvested
fynbos to FYNSA.
For Pick n Pay the work of the trust was an ideal
opportunity to put into practice one of their core values:
that doing good is good business. By offering crucial small
business training and nancial support to the Flower
Valley Conservation Trust, owers now grace the shelves
of Pick n Pay stores. By buying these owers you are
supporting the work of the trust: empowering and
developing the business of bringing beauty to stores in
a sustainable manner.
WALKING UP A STORM FOR EARLY BREAST CANCER
In South Africa, breast cancer is the most common
cancer among women. The good news is that if it is
diagnosed early the outcome can be positive.
Because of a lack of resources and much-needed
education many women nd out too late that they
have this devastating disease. Early detection is vital
and that’s why Pick n Pay supports the PinkDrive
programme which offers free screening to women
365 days a year.
Through the Pick n Pay Women’s Walk, a series of
5km walks which take place across the country and
throughout the year, you can partner with Pick n Pay
in raising funds to give as many women as possible
the chance to receive free mammograms and vitally
important health screenings.
People from all walks of life have already taken part in
these walks of hope; putting on pink shirts and their
best foot forward to raise money.
Those who can’t take part in these walks are able to
donate to this cause at Pick n Pay stores.
The PinkDrive has an Educational Mammogram Truck
as part of the walks. Free cancer screening and healthrelated information is available on the day.
FEEDING THE HUNGRY
For many South Africans eating food goes hand-in-hand
with spending time with loved ones, celebrating special
occasions, or improving personal health. But sadly for
some South Africans food is a luxury that they simply
Pick n Pay, in partnership with FoodBank and Avusa,
made it possible to feed a family of six for as little as
R10 by creating the Hampers Against Hunger initiative.
During the festive season in 2011, more than R500 000
was collected to help those in need.
Pick n Pay has been partnering with FoodBank for
several years and during the previous nancial year
more than one million tons of good food, valued at
R14.5 million, was donated to the organisation.
THE SUNFLOWER FUND
Each year thousands of South Africans
are diagnosed with life-threatening
blood disorders such as leukaemia.
For most, their only chance of survival is
a bone marrowstem cell transplant.
The Sunower Fund aims to educate and recruit a viable
source of well-informed potential bone marrow stem cell
donors onto the South African Bone Marrow Registry.
Pick n Pay partners with the Sunower Fund on Bandana
Day every year, providing colourful bandanas and other
branded items for sale. All proceeds from the sale of these
items go toward assisting the fund to grow the South
African Bone Marrow Registry. There is a dire need for
people of all ethnic backgrounds to sign up.
By becoming a potential donor you could save a life.
THE ZAMA DANCE SCHOOL
What started out as Founder Director Arlene Westergaard’s
dream and Raymond Ackerman’s passion for the arts,
is today one of the most successful dance schools in
Students from the Zama Dance School come primarily from
disadvantaged backgrounds. The school is committed to
changing these students’ lives for the better. The school
has celebrated many successes, with students dancing
in internationally acclaimed productions such as The Lion
King and at the Rambert Dance Company in England.
A few have joined South African dance companies and the
school has also produced the rst South African woman
to receive a scholarship from the Alvin Ailey American
Dance Theatre in New York.