SURVEY HIGHLIGHTS S22013_8Nov (P)

Survey Highlights – Sweep 2, 2013
Reaffirms Country’s No. 1 Overall Position
(Malaysians 10+ , Monday to Sunday )
ERA fm remains as the nation’s No. 1 radio station, therefore also the favourite Malay radio station with 4.66 million
listeners. JoHaRa Pagi ERA with the most compelling content continues to grow its listeners to 2.37 million, proudly
leading all other Breakfast Shows. Petang ERA with Adi & Zahid emerges again as the No.1 Drive Show with 2.38
million listeners weekly.
Total Listeners
All People Aged 10+
All People Aged 18-34
All People Aged 25-34
(Monday – Sunday)
4.66million
1.84million
1.03million
Listeners By Segment
6.00am-10.00am
10.00am-1.00pm
1.00pm-4.00pm
4.00pm-8.00pm
8.00pm-12mn
(All People 10+ Monday to Friday)
Source: Nielsen Radio Audience Measurement Sweep 2, 2013
2.37 million
1.63 million
1.71 million
2.38 million
1.86 million
Listeners By Region
North
1.12 million
Central
1.89 million
South
1.03 million
East
620,000
(All People 10+ Monday to Sunday)
Survey Highlights – Sweep 2, 2013
No. 1 for listeners 30 and above
(All people 10+ Monday to Sunday )
For SINAR fm’s devoted audience, you can never go wrong with Retro. With 3.5 million listeners, SINAR fm is the
favourite station for those aged 30 and above.
Total Listeners
All People Aged 10+
All People Aged 35-49
All People Aged 40-49
(Monday – Sunday)
3.50 million
1.15 million
786,000
Listeners By Segment
6.00am-10.00am
10.00am-1.00pm
1.00pm-4.00pm
4.00pm-8.00pm
8.00pm-12mn
(All People 10+ Monday to Friday)
Source: Nielsen Radio Audience Measurement Sweep 2, 2013
1.80 million
1.38 million
1.33 million
1.73 million
1.44 million
Listeners By Region
North
1.09 million
Central
1.24 million
South
811,000
East
361,000
(All People 10+ Monday to Sunday)
Survey Highlights – Sweep 2, 2013
Malaysia’s No. 1 Chinese Station
(All People 10+ Monday to Sunday)
Loved by the Chinese radio audience, MY FM never fails to please. It remains as Malaysia’s no. 1 Chinese Station
with a total of 2.05 million listeners. MY FM Breakfast Show with Jack Lim, Gan Mei Yan and Jeff Chin is the
undeniable No. 1 Chinese Breakfast show in the country, entertaining 1.2 million listeners. The station also has the
No.1 Chinese Drive Show that reaches out to 1.16 million listeners.
Total Listeners
All People Aged 10+
All People Aged 18-34
All People Aged 25-34
(Monday – Sunday)
Listeners By Segment
2.05 million 6.00am-10.00am
687,000
10.00am-1.00pm
418,000
1.00pm-4.00pm
4.00pm-8.00pm
8.00pm-12mn
(All People 10+ Monday to Friday)
Source: Nielsen Radio Audience Measurement Sweep 2, 2013
1.20 million
857,000
854,000
1.16 million
592,000
Listeners By Region
North
559,000
Central
879,000
South
428,000
East
184,000
(All People 10+ Monday to Sunday)
Survey Highlights – Sweep 2, 2013
Undisputed No. 1 English Station
(All people 10+ Monday to Sunday )
hitz.fm anchors as Malaysia’s No.1 Hit Station, amongst the local English-language radio scene with a total of
1.09 million listeners. hitz.fm continues to dominates the Breakfast Shows with 413,000 listeners and Drive
Shows with 610,000 listeners, amongst the English radio stations. No other station vibrates the youth like hitz.fm.
Total Listeners
All People Aged 10+
All People Aged 10-29
All People Aged 18-34
(Monday – Sunday)
1.09 million
756,000
422,000
Listeners By Segment
6.00am-10.00am
10.00am-1.00pm
1.00pm-4.00pm
4.00pm-8.00pm
8.00pm-12mn
(All People 10+ Monday to Friday)
Source: Nielsen Radio Audience Measurement Sweep 2, 2013
413,000
272,000
374,000
610,000
566,000
Listeners By Region
North
283,000
Central
460,000
South
190,000
East
153,000
(All People 10+ Monday to Sunday)
Survey Highlights – Sweep 2, 2013
English Breakfast Show with Highest TSL
(All people 10+ Monday to Sunday )
Malaysia’s Best Variety station, MIX fm reaches 323,000 listeners per week, offering a great blend of various genres of
music. Among all the English breakfast shows, Mix FM has the highest time spent listening. MIX fm continues to reflect
the new urban Malaysian lifestyle.
Total Listeners
All People Aged 10+
All People Aged 25-39
All People Aged 25-34
(Monday – Sunday)
323,000
111,000
96,000
Listeners By Segment
6.00am-10.00am
10.00am-1.00pm
1.00pm-4.00pm
4.00pm-8.00pm
8.00pm-12mn
(All People 10+ Monday to Friday)
Source: Nielsen Radio Audience Measurement Sweep 2, 2013
122,000
90,000
95,000
157,000
114,000
Listeners By Region
North
64,000
Central
150,000
South
57,000
East
52,000
(All People 10+ Monday to Sunday)
Survey Highlights – Sweep 2, 2013
Preferred by Malaysia’s most affluent
(All people 10+ Monday to Sunday )
LiteFM upholds its eminence as the No. 1 English station for the most affluent and discerning audience, reaching out to
252,000 listeners. Famous for the ‘80s, the station offers easy-listening genres of music from disco to pop, from soft
ballads to jazz. Lite FM also recorded the highest time spent overall amongst all English radio stations with 9 hours and
59 mins.
Total Listeners
All People Aged 10+
All People Aged 35-49
All People Aged 40-49
252,000
76,000
43,000
(Monday – Sunday)
Listeners By Segment
6.00am-10.00am
10.00am-1.00pm
1.00pm-4.00pm
4.00pm-8.00pm
8.00pm-12mn
98,000
81,000
76,000
142,000
130,000
(All People 10+ Monday to Friday)
Listeners By Region
North
78,000
Central
144,000
South
15,000
East
14,000
(All People 10+ Monday to Sunday)
Source: Nielsen Radio Audience Measurement Sweep 2, 2013
Survey Highlights – Sweep 2, 2013
Malaysia’s No. 1 Tamil Station
(All people 10+ Monday to Sunday )
THR Raaga is the unwavering No.1 Tamil station that reaches out to 1.95 million listeners weekly. The station’s
exclusive audience continues to grow to 963,000 listeners, a 21.3% growth as compared to the last survey. Its
Breakfast and Drive Shows remain as the No.1 shows amongst the Tamil listeners.
Total Listeners
All People Aged 10+
All People Aged 18-39
(Monday – Sunday)
1.95 million
968,000
Listeners By Segment
6.00am-10.00am
10.00am-1.00pm
1.00pm-4.00pm
4.00pm-8.00pm
8.00pm-12mn
(All People 10+ Monday to Friday)
Source: Nielsen Radio Audience Measurement Sweep 2, 2013
1.09 million
896,000
885,000
1.17 million
923,000
Listeners By Region
North
657,000
Central
922,000
South
372,000
(All People 10+ Monday to Sunday)
Survey Highlights – Sweep 2, 2013
No. 1 in East Coast
(All people 10+ Monday to Sunday )
THR Gegar continues its reign as ‘Jewel of the East’, holding steady at No. 1 position in the states of Kelantan,
Terengganu & Pahang with 1.7 million listeners. Its Breakfast Show captures 1 million listeners while its Drive Show
records 1.02 million listeners, the highest in the east cost region.
Total Listeners
All People Aged 10+
All People Aged 18-39
1.70 million
763,000
(Monday – Sunday)
Listeners By Segment
6.00am-10.00am
10.00am-1.00pm
1.00pm-4.00pm
4.00pm-8.00pm
8.00pm-12mn
(All People 10+ Sun to Thur)
Source: Nielsen Radio Audience Measurement Sweep 2, 2013
971,000
873,000
811,000
1.00 million
702,000
Survey Highlights – Sweep 2, 2013
Fastest Growing Chinese Radio Station
(All people 10+ Monday to Sunday )
MELODY FM targeted at Chinese audience 35 to 49 years old is the fastest growing Chinese radio station with
397,000 listeners. The station records a significant growth of almost 200% from 134,000 listeners in their first
survey. On the average, Melody listeners spent 9hrs 12mins tuning in to the station. Astro Radio has certainly hit
the right note by introducing MELODY FM to the Chinese audience.
Total Listeners
All People Aged 10+
All People Aged 25-39
All People Aged 35-49
All People Aged 40-49
397,000
85,000
122,000
84,000
(Monday – Sunday)
Listeners By Segment
6.00am-10.00am
10.00am-1.00pm
1.00pm-4.00pm
4.00pm-8.00pm
8.00pm-12mn
175,000
180,000
153,000
228,000
128,000
(All People 10+ Monday to Friday)
Listeners By Region
North
117,000
Central
206,000
South
48,000
East
27,000
(All People 10+ Monday to Sunday)
Source: Nielsen Radio Audience Measurement Sweep 2, 2013