Dallas TX

KATA 50
KTXD 47.3
KZFW 87.7 FM
Dallas TX
KTXD 47.3
COVERAGE DT CHANNEL 47.3 + CABLE
HISP POP MAP COVERAGE 2,018,516 X 32% OVER THE AIR VIEWERS = 645,925
VERIZON 625,500 X 25% HISP VIEWERS 156,375
TOTAL HISPANIC POTENTIAL VIEWERS = 802,300
KATA 50
COVERAGE DT CHANNEL 50 + CABLE
HISP POP MAP COVERAGE 949,266 X 32% OVER THE AIR VIEWERS = 303,765
CHARTER 375,000 X 25% HISP VIEWERS = 93,750
VERIZON 625,500 X 25% HISP VIEWRES = 156,375
TOTAL POTENTIAL VIEWERS = 553,890
KZFW 87.7 FM
COVERAGE 87.7 fm
HISP POP MAP COVERAGE 949,266
TOTAL WITH 3 STATIONS!!! = 2,305,500 Million POP!!
+100% Percent of the 2,000,000 DFW Hispanics
Mexicanal is pure Mexican for Mexicans who expect more from their tastes in viewing. Airing no
international programming, Mexicanal broadcasts news and programming from the states with the highest
immigration to this area: San Luis Potosi, Guanajuato, Zacatecas and the state of Mexico. This promotes not
only a connection with the homeland, but from their homeland state as well!
Mexicanal programming is SMART, for smart viewers who want to be informed. Our shows are diverse,
informative and entertaining: medical, legal, cooking, women, and more, our shows feed hungry minds with
current news and information direct from Mexico. Our entertainment shows are unique and diverse as well.
Movies, music, variety, sports, rodeos, travel shows offer an exciting lineup for continuous viewing. I
Smarter and higher income viewers, unique and diverse programming, exciting specials and events, all
makeup the Mexicanal package geared for success! Our rates are competitive and variable for the budget.
Our local commercial productions are second to none, polished and seamless; all to give our clients a high
confidence level of performance. In today’s highly competitive marketing environment, it is absolutely
necessary to go the extra mile, and Mexicanal does it and more at highly competitive rates.
Mexicans Living in DFW - States of Origin
Zacatecas, 8.0%
Oaxaca, 5.0%
México City, 4.0%
Michoacán, 5.0%
San Luis Potosi, 12.0%
Durango, 6.0%
Jalisco, 5.0%
Others, 22.0%
Guanajuato, 28.0%
Edo. Mexico, 5.0%
Sonora
Chihuahua
Nvo. León
San Luis Potosí
Campeche
Guanajuato
Zacatecas
Yucatán
Hidalgo
Aguascalientes
Edo. Méx.
Chiapas
Jalisco
Michoacán
Guerrero
Oaxaca
Average Hispanic HH Income
$42,735
Hispanic Buying Power
$14.2 Billion
Source: MellisaData, 2012.
CST
Monday 10
Tuesday 11
Wednesday 12
8:00am
RTG Guerrero Noticias
8:30am
TV4 Noticias Guanajuato
Thursday 13
Friday 14
Caminos del Sur
9:00am
9:30am
10:30am
11:00am
Vida y Estilo
11:30am
12:30pm
Sunday 16
De Kiosko en Kiosko
Caminos del Sur
De Kiosko en Kiosko
100% Grupero
Mujer de Hoy
Chica Grupera
Saludable
Viva la Pelota
Mente Abierta
De Día
10:00am
12:00pm
Saturday 15
Valórate
Mujer de Hoy
1:00pm
Porque Soy Mujer
Mujer de Hoy
Saludable
Ayer y Hoy
1:30pm
Kabum
Club C7
Cantares y Costumbres
Club de la Galaxia
Estampas de mi Provincia
2:00pm
La Hora de Comer
La Hora de Comer
La Hora de Comer
La Hora de Comer
La Hora de Comer
Adrenalina Abordo
Chiapanecos por el mundo
2:30pm
Con Sabor Jarocho
Con Sabor Jarocho
Con Sabor Jarocho
Con Sabor Jarocho
Con Sabor Jarocho
Eso no me lo esperaba
Buenas Noticias
3:00pm
Mente Abierta
3:30pm
4:00pm
4:30pm
5:00pm
5:30pm
Estampas de mi Provincia
Estampas de mi Provincia
Cinescape
Jalisco Activo
Caminos del Sur
De Kiosko en Kiosko
Jalisco Activo
Caminos del Sur
De Kiosko en Kiosko
Musa Errante
Caminos del Sur
De Kiosko en Kiosko
Musa Errante
Caminos del Sur
De Kiosko en Kiosko
6:00pm
Reportajes de Alvarado
La Licuadora
Reportajes de Alvarado
Reportajes de Alvarado
100% Grupero
La Lucha se le Hace
Eva Sin Adán
México de Mis Amores
Descubre México en la Red
México de Mis Amores
Coctel 212
Ahí Viene la Marimba
Lotería Musical
6:30pm
Sonoridades
Fiestas Mágicas
7:00pm
Enfoques Jalisco
7:30pm
Mexiquense Noticias
8:00pm
Más Noticias Veracruz
DX Deportes Extremos
De Kiosko en Kiosko
8:30pm
SM Noticias Michoacán
Campeonísimo
De Kiosko en Kiosko
9:00pm
Desde la Mirandilla
9:30pm
10:00pm
10:30pm
11:00pm
11:30pm
12:00am
12:30am
1:00am
1:30am
100% Grupero
Ases del Jaripeo
Tierra Grupera
Desde la Mirandilla
Relatos de Ultratumba
Martes de Cinemísimo
Ahí Viene la Marimba
2 de Café
100% Grupero
Estrellas del Jaripeo
Jueves de Cinemísimo
Ahí Viene la Marimba
Coctel 212
Ases del Jaripeo
El Molcajete
Desde la Mirandilla
Desde la Mirandilla
Ases del Jaripeo
Noche de Viernes
Estrellas del Jaripeo
Estrellas del Jaripeo
Cinemísimo Sábado
Cinemísimo Domingo
Estrellas del Jaripeo
Cinescape
Relatos de Ultratumba
De Kiosko en Kiosko
Eso no me lo Esperaba
Adrenalina Abordo
Cinescape
De Kiosko en Kiosko
SM Deportes
DX Deportes Extremos
Campeonísimo
SM Deportes
Esto es Insólito
A showcase rare and powerful incidents that get
viewers to think about the immeasurable power
and forces at play every day and how they relate to
those happenings. It's about the impact of what is
truly capable of happening in our world as we know
it.“
Locas por el Futbol
Futbol is a dream come true for any futbol fanatic,
as its balls-and-babes lineup explores in depth the
week's biggest headlines from the most popular
sport of the world.
Chef de Metal
In this show urban cooks compete to become the
best chef in a very peculiar way. Special guest
artists judge the dishes and promise to pull no
punches. Contestants will have to use their culinary
skills to prepare disgusting dishes with secret
ingredients to really annoy the judges.
En La Zona
If you want to be updated in the world of music,
fashion, lifestyle and cinema, then, the right place
to be is En La Zona.
LATV & Mexicanal reach the “less-targeted” and more upwardly mobile portions of the
U.S. Hispanic Market:
LATV
NETWORKS
AMERICAN LATINO
SYNDICATION
TRADITIONAL SPANISHLANGUAGE TV
Gen 1
Gen 2+
Un-Acculturated
Highly Acculturated
Gen 1.5
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
3/4/13
3/5/13
3/6/13
3/7/13
3/8/13
3/9/13
3/10/13
Almohadazo
Almohadazo
Almohadazo
Almohadazo
Almohadazo
Paid Program
Paid Program
Paid Program
Paid Program
9:00 AM
Beta Records
Ariel, Zoey & Eli, Too
Passport to Explore
Gina D's Kids Club
Animal Science
Paid Program
Think Big
9:30 AM
La Corte del Familia
La Corte del Familia
La Corte del Familia
La Corte del Familia
La Corte del Familia
Paid Program
Paid Program
Text Mex
Las Mañanitas
Text Mex
Las Mañanitas
Text Mex
Paid Program
Paid Program
Paid Program
Paid Program
En La Zona
Pura Energia
En Concierto
En La Zona
Paid Program
Paid Program
Paid Program
Paid Program
Acabatela
Acabatela
Acabatela
Acabatela
Esto es Insolito
Esto es Insolito
Esto es Insolito
Esto es Insolito
Almohadazo
Almohadazo
Almohadazo
Las Desveladas
Locas Por el Futbol
Acabatela
5:00 PM
5:30 PM
Central
Time
8:00 AM
8:30 AM
10:00 AM
10:30 AM
11:00 AM
11:30 AM
Cinelticket
Paid Program
Paid Program
Cocinemos Juntos
Cocinemos Juntos
Esto es Insolito
Cardio Cumbias
Videometro
Almohadazo
Almohadazo
Acabatela
Acabatela
Las Desveladas
Las Desveladas
Las Desveladas
Acabatela
Acabatela
Acabatela
Acabatela
Cocinemos Juntos
Cocinemos Juntos
Cocinemos Juntos
Cocinemos Juntos
Cocinemos Juntos
Mex 2 the Max
Mex 2 the Max
La Corte del Pueblo
La Corte del Pueblo
La Corte del Pueblo
La Corte del Pueblo
La Corte del Pueblo
La Corte del Pueblo
La Corte del Pueblo
En La Zona
Pura Energia
En Concierto
En La Zona
Cinelticket
Cinelticket
Xtreme Kombat
Text Mex
Text Mex
Text Mex
Text Mex
Esto es Insolito
Esto es Insolito
Esto es Insolito
Esto es Insolito
Las Chakalozas
Las Desveladas
Las Desveladas
Locas Por el Futbol
Las Desveladas
Las Desveladas
Las Desveladas
Las Desveladas
Esto es Insolito
Esto es Insolito
Las Noches de LATV
Las Noches de LATV
Las Noches de LATV
Las Noches de LATV
Las Noches de LATV
Almohadazo
Las Noches de LATV
Almohadazo
Almohadazo
Almohadazo
Almohadazo
Almohadazo
Las Chakalozas
Las Chakalozas
Las Chakalozas
Las Chakalozas
Las Chakalozas
Las Chakalozas
Las Chakalozas
Xtreme Kombat
Xtreme Kombat
12:00 PM
12:30 PM
1:00 PM
1:30 PM
2:00 PM
2:30 PM
3:00 PM
3:30 PM
4:00 PM
Text Mex
Xtreme Kombat
Text Mex
4:30 PM
6:00 PM
6:30 PM
7:00 PM
7:30 PM
8:00 PM
8:30 PM
9:00 PM
9:30 PM
10:00 PM
10:30 PM
11:00 PM
11:30 PM
12:00 AM
12:30 AM
1:00 AM
1:30 AM
Almohadazo
Almohadazo
Almohadazo
Almohadazo
Almohadazo
COVERAGE PLAN
Radio La Mexicana part of Latina Broadcasting LLC radio stations in Dallas will offer the following media
platforms to associate with this premier event.
Futbol de Primera: A LIVE daily 60 minute show, hosted by internationally famous Andres Cantor, featuring
news and interviews from teams throughout the globe
Mexico National Team Frendly Games: January – November, 2013 - Preparatory matches for 2014 FIFA
World Cup.
World Cup Qualify Games: February 6, 2013 – October 15, 2013. 10 Games exclusive radio coverage.
Confederaciones Cup (Brasil): July 15-July 30, 2013. Mexico play vs. Italy, Brazil and Japan.
Gold Cup Games: July 7 – July 28, 2013 -Exclusive radio coverage of all the 2013 Gold Cup Games “Live”
World Cup Draw (Brasil): December 6, 2013. FIFA event to know Groups and World Cup Games.
Mexican National Team – World Cup Qualifier & International Tune Up matches (FIFA dates may vary and subject to change until finalized)
1.
Wednesday, January 30: Mexico 1 - Denmark 1
2.
Wednesday, February 6 : Mexico 0 – Jamaica 0
3.
Friday, March 22: Honduras 2 - Mexico 2
4.
Tuesday, March 26: Mexico 0- USA 0
5.
Wednesday, April 17 – Mexico vs. Peru (Preparation Match)
6.
Friday, May 31 – Mexico vs. Nigeria (Preparation Match-TBC)
7.
Tuesday, June 4 – Jamaica vs. Mexico (World Cup Qualifying)
8.
Friday, June 7 – Panama vs. Mexico (World Cup Qualifying)
9.
Tuesday, June 11 - Mexico vs. Costa Rica (World Cup Qualifying)
10.
Wednesday, August 14 - Mexico vs TBA (Preparation Match-TBC)
11.
Friday, September 6 - Mexico vs. Honduras ( World Cup Qualifying
12.
Friday, October 11 - Mexico vs. Panama (World Cup Qualifying)
13.
Tuesday, October 15 – Costa Rica vs. Mexico (World Cup Qualifying)
14.
Wednesday, October 30 - Mexico vs. TBA (Preparation Match-TBC)
15.
Friday, November 15 - Mexico vs. TBA (Preparation Match-TBC)
16.
Tuesday, November 19 - Mexico vs. TBA (Preparation Match-TBC)
2013 FIFA CONFEDERATION CUP – 10 Games (From June 15 to June 30)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Saturday , June 15th
Sunday, June 16th
Sunday, June 16th
Wednesday, June 19th
Saturday, June 22nd
Sunday, June 23rd
Wednesday, June 26th
Thursday, June 27th
Sunday, June 30th
Sunday, June 30th
Brazil vs. Japan
Mexico vs. Italy
Spain vs. Uruguay
Mexico vs. Brazil
Mexico vs. Japan
Spain vs. Nigeria
Semifinal 1
Semifinal 2
3rd Place
FINAL
10.30pmET/7.30pm PT
8.30pm ET/5.30pm PT
Time TBD
Time TBD
Time TBD
Time TBD
Time TBD
Time TBD
Time TBD
Time TBD
Time TBD
Time TBD
2.30pm ET/ 11.30am PT
2.30pm ET/ 11.30am PT
5.30pm ET/ 2.30pm PT
2.30pm ET/ 11.30am PT
2.30pm ET/ 11.30am PT
2.30pm ET/ 11.30am PT
2.30pm ET/ 11.30am PT
2.30pm ET/ 11.30am PT
11.30am ET/ 8.30am PT
5.30pm ET/ 2.30pm PT
2013 CONCACAF GOLD CUP – 12 Games (From July 7th to July 28th)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Sunday, July 7th
Thursday, July 11th
Friday, July 12th
Sunday, July 14th
Tuesday, July 16th
Saturday, July 20th
Saturday, July 20th
Sunday, July 21st
Sunday, July 21st
Wednesday, July 24th
Wednesday, July 24th
Sunday, July 28th
Mexico vs. Panama
Mexico vs. Canada
Honduras vs. El Salvador
Mexico vs. Martinique
USA vs. Costa Rica
Quarter-final 1
Quarter-final 2
Quarter-final 3
Quarter-final 4
Semi-final 1
Semi-final 2
FINAL
7.30pm ET/ 4.30pm PT
10.30pm ET/ 7.30pm PT
9.00pm ET / 6.00pm PT
3.30pm ET/ 12.30pm PT
7.30pm ET/ 4.30 pm PT
2.30pm ET / 11.30am PT
5.30pm ET / 2.30pm PT
3.30pm ET / 12.30pm PT
6.30pm ET / 3.30pm PT
6.30pm ET / 3.30pm PT
9.30pm ET / 6.30pm PT
3.30pm ET / 12.30pm PT
FUTBOL
DE
PRIMERA
Fubol de Primera
Monday – Friday
7pm-8pm
“El Vacilon del Mandril”
Monday – Friday
7am-12pm
“Erazno y La Chocolata”
Monday – Friday
4pm-7pm
 La Mexicana 87.7FM plays the hottest regional
Mexican country music in DFW from artists and bands
such as: Jenny Rivera, Espinoza Paz, Vicente
Fernandez, Rieleros, Primavera, Arrolladora and many
others.
 La Mexicana 87.7FM appeals to the Spanish dominant
listener primarily between the ages of 18-49 for a
Hispanic median age of 28!
La Mexicana 87.7FM is very promotions active. We
deliver on-site remotes; live-mix;, and our online tie-ins
are among the best!
Gender Ratio
Hispanic
Generation
Median
Age
Female
1st
37
51%
1st
28
1.5 - 2nd 33
Sources:
1. Latina Broadcasters: 2012 Poll, N = 420.
2. La Ley Media Kit (2011).
3. Melisa Data. <www.melissadata.com>.
Non US
Born
US
Born
Business
Self
Owners Employed
Education
Less than
College
Some Bachelors
Degree
49% 98% 2% 22% 78%
97%
3%
43%
57% 87% 13% 67% 33%
89%
11%
51%
49% 37% 63% 53% 47%
83%
17%
Male
Jan
Feb
March
March 31,
2013
Easter Day
La Gran Plaza
Atten 5k
April
April 30, 2013
Kids Day
La Gran Plaza
Atten 4K
May
May 5, 2013
Cinco De Mayo
La Gran Plaza
Atten 5k
June
June 16, 2013
Father's Day
La Gran Plaza
Atten 5k
May 4, 2013
Cinco De Mayo
Oak Cliff
Parade Atten
15K
May 12, 2013
Mothers Day
Gran Plaza
Aug
Sept
Oct
Oct 31, 2013
Dia De Los
Muertos
La Gran Plaza
Atten 8k
Nov
Nov 17, 2013
Festival Del
Mariachi
La Gran Plaza
Atten 8k
Gold Cup
Tent
Van
Van Hits
July 7, - Aug 11 July 7, - Aug 11
SingingCompet SingingCompet
La Gran Plaza La Gran Plaza
Atten 20K
Atten 20K
June
Ojos Locos
7pm to 9pm
July
Ojos Locos
7pm to 9pm
Dec
Dec 12, 2013
Virgin
Guadalupe
La Gran Plaza
Atten 5k
Dec 21 to Dec
23
Posadas
Navidenas
La Gran Plaza
Atten 5k
Hits
May 18, 2013
Traders Village
Grand Prairie
Attn 10K
May 31,
Ojos Locos
7pm to 9pm
July
Aug
Ojos Locos
7pm to 9pm
Sept
Ojos Locos
7pm to 9pm
Oct
Ojos Locos
7pm to 9pm
Nov
Ojos Locos
7pm to 9pm
Jan
Feb
March
April
Circo Hermanos
Vasquez
May
June
July
Scarborough Hawaiian
Bahama Beach
Renaissance Falls
Water Park
Festival
Water Park
Circo
Hermanos
Vasquez
Gold Cup
Tickets
Ringling Bros
Circus
Gold Cup
Tickets
Gold Cup
Tickets
Aug
NH2O
Water Park
Sept
Oct
Nov
Disney On Ice
Dec
WHY LATV?
Face Book
TV & Radio
Texting Campaigns
Live Remotes
Van Hits
Ticket Promotions
Web Site
Events