SO SHAPE with Le Bourget
Transcription
SO SHAPE with Le Bourget
SS15 COLLECTION COMMUNICATION 2014/2015 French Communication Baseline « CLASSIQUE MAIS PAS TROP! » to illustrate strategy and positioning of Le Bourget brand through 3 different panels PREMIUM communication In France through all big cities from North to South with 6500 panels (33% in Paris) Bus Stops 100% lightened • National cover : 6500 faces including 33% in Paris • In heart of cities through bus station panels PREMIUM communication 2 campaigns in 2014 and in the beginning of 2015 during the most important sales periods Week 43 - OCTOBER 2014 6500 panels including 33% in Paris END OF JANUARY 2015 SS15 STRATEGY STRECH OF BRAND HOSIERY SOCKS SHAPEWEAR CORNER BOOSTER Le Bourget proposes themes linked with strong consumption periods (Valentine Day, Marriage …etc.) With 2 strong values of brand: Sophistication & Fashion And new various offers to develop trafic in corners for SS season SS15 COLLECTION SS15 PHILOSOPHY SS15 collection is sophisticated and fashion Le Bourget proposes themes linked with strong purchasing periods and consumer needs FROM JANUARY TO MARCH FROM APRIL TO JUNE HOSIERY LES POUDRES + DIVERSIFICATION IN LOVE with Le Bourget SO SHAPE with Le Bourget COUTURE and LDC collections propose new tights design with sophisticated pants for a very feminine style MAGIC SHAPE collection proposes innovative products to harmonize body curves in order to make women more desirable SO FASHION with Le Bourget SOCKS PARTY with Le Bourget FASHION collection takes inspiration in last trends to develop new design for modern style LES NATURELS collection proposes very good quality products with fashion style matching socks trends JANUARY – MARCH HOSIERY IN LOVE with Le Bourget PREMIUM OFFER Collection proposes new tights design with sophisticated pants for a very feminine style COLLANT IDYLLE 1785 20D leg with opaque shorty including flower design Sizes : 1-2-3-4 – Colors : Noir – Bronzé - UC : 3 COLLANT INGENUE 1786 20D legs with opaque shorty and garter belt effect Sizes : 1-2-3-4 – Colors : Noir –Bronzé – Indigo - UC : 3 COLLANT CELESTE 1790 20D Fancy Tight with lateral design and opaque shorty Sizes : 1-2-3-4 – Colors : Noir –Bronzé – Indigo - UC : 3 COLLANT ABSOLU FÉMININ 1793 shapewear tight with opaque lurex shorty to be slim and feminine ! Sizes : 1-2-3-4 – Colors : Noir – Beige doré - UC : 3 COLLANT PERFECT CHIC 20D 1EN Sizes : 1-2-3-4 - Coloris : Noir – Noisette – Nearly black – Sun – Marina – Vison – Beige doré - UC : 3 A new leg color for the bestseller of COUTURE collection ! Beige Doré COUTURE COLLECTION PREMIUM OFFER collection offers a range of new colors to take care of women for the most beautiful day of their life MARRIAGE Marriage, The most important moment in woman’s life ! COLORS A new ecru color dedicated to marriage event 1BL - Collant Plaisir des yeux 1AY – Collant Couture rétro 1CW – bas top Couture rétro Color : Ecru Color : Ecru Color : Ecru COLLECTION LDC SO FASHION with Le Bourget CREATIVE OFFER FASHION collection takes inspiration in last trends to develop new designs for a modern style AW to SS products COLLANT COLLEGE 1093 This tight is the bestseller of AW14 collection so Le Bourget has kept it for SS15 Sizes : 1/2-3/4 – Colors : Noir – Gris orage - Bordeaux UC : 3 COLLANT LESLIE 1312 New colors for this fashionable fishnet Tailles : 1/2-3/4 - Coloris : Noir – Rouge opéra – Azuré – Gris orage – Nuit marine – Pourpre – Raisin - UC : 3 NEW SS15 Stripes TRENDS SPRING SUMMER Fancy Pants TRENDS SPRING SUMMER COLLANT HOUSTON 1043 50D Fancy tight with slanted stripes Sizes : 1/2-3/4 – Colors : Noir – Gris orage – Nuit marine - UC : 3 COLLANT DETROIT 1123 20D Fancy tight with horizontal stripes Sizes : 1/2-3/4 – Colors : Noir – Indigo – Raisin – Platine UC : 3 COLLANT BOSTON 1155 20/40D Fancy tight with lace effect Sizes: 1/2-3/4 - Colors: Noir – Indigo – Raisin – Gris orage - UC : 3 LEGGINGS OAKLAND 1155 Leggings with lace effect Sizes : 1/2-3/4 – Colors : Noir – Indigo – Raisin – Fuchsia – Chrome - UC : 3 COLLANT MIAMI 1552 50D opaque tight with fancy pants (stripes on side) Sizes : 1/2-3/4 - Colors : Safari – Indigo – Fuchsia – Raisin – Gris orage – Corail - UC : 3 COLLANT ORLANDO 1562 60D opaque tight with back seam and fancy pants (stripes on sides) Tailles : 1/2-3/4 - Coloris : Safari – Indigo – Fuchsia – Raisin – Gris orage – Corail - UC : 3 COLLANT STANFORD 1759 Fancy Tight with knee high effect and opaque pants Sizes : 1/2-3/4 - Colors : Noir – Bronzé – Indigo - UC : 3 COLLECTION FASHION CREATIVE OFFER Collection takes inspiration in latest trends and develops new colors matching with SS15 ready-to-wear collections BESTSELLER THE MOST IMPORTANT PRODUCT OF LE BOURGET More than 3 million pairs sold in France and abroad COLLANT CHINE 1290 Opaque mottled tight Tailles : 1/2-3/4 - Coloris : Black – Blue 10 – Brown 10 – Fuxia 5 – Azure 2 – Violet 1 - UC :3 CORSAIRE CHINE 1796 80D flecked breeches available in 6 colors Sizes : 1/2-3/4 - Colors : Noir chiné – Azure chiné – Violet chiné – Fuxia chiné - UC : 3 COLLECTION ALL COLORS APRIL - JUNE LES POUDRÉS LES POUDRÉS INSPIRATION Feminine Natural Naked legs effect ESSENTIAL OFFER NEW PACKAGING PACKAGING NEW MATERIAL FOR UPGRADING THE IMAGE CARDBOARD CASE MATT PRINTING LIKE COUTURE COLLECTION MORE QUALITATIVE IMAGE THAN PLASTIC BAG NEW SS15 COLLANT INVISIBLE 1KF Invisible Tight – only 10D ! Sizes : 1-2-3-4 - Colors : Bronzé – Doré – Cuivré – Ambré – Brun - Noir - UC : 3 Invisible on legs thanks to a very thin fabric Beautiful skin complexion aspect Different colors to match different skins TATOO TRENDS Tatouages éphémères JEWEL TATOO COLLANT TATOO PAPILLON 1803 Fancy tatoo effect … Butterfles on legs ! With flat tummy effect thanks to shaping pants Sizes : 1-2-3 - Colors : Bronzé - Blush - UC : 3 COLLANT TATOO SOLEIL 1806 Fancy tatoo effect … Sun on left leg ! With flat tummy effect thanks to shaping pants Sizes : 1-2-3 - Colors : Bronzé – Cuivré - Brun - UC : 3 COLLECTION LES POUDRÉS ESSENTIAL OFFER PACKAGING NEW CASE FOR UPGRADED IMAGE CARDBOARD CASE MATT PRINTING LIKE COUTURE COLLECTION MORE QUALITATIVE IMAGE THAN PLASTIC BAG COLORS NEW COLORS – Voilance Satiné 1BA Sun – Beige doré – Blush - Meringue LEGGINGS RESISTANT 2LE 30D Leggings for daily wear with shorts and skirts Tailles : 1-2-3-4 - Coloris : Noir - UC : 6 COLLECTION VOILANCE APRIL - JUNE DIVERSIFICATION SOCKS PARTY with Le Bourget FASHION OFFER collection proposes very good quality products with fashion style for surfing on socks trends SOCKS PRESS RELEASE CRÉATION LINGERIE – APRIL 2014 CLOSER – FEBRUARY 2014 MARIE FRANCE – MAY 2014 EMISSION COMMENT ÇA VA BIEN 5 MARCH 2014 MARIE FRANCE – FEBRUARY 2014 PERMANENT COLLECTION 1F2 Noir – Blanc – Rouge – Nuit marine – Pêche – Turquoise – Jaune – Vert – Gris chiné 1E7 Noir – Blanc –Nuit marine – Pêche – Turquoise 1EE Noir – Blanc – Rouge – Nuit marine – Pêche – Turquoise – Jaune – Vert 1E1 Noir – Blanc – Rouge – Nuit marine – Pêche – Turquoise – Jaune – Vert 10H4 Noir – Blanc – Rouge – Nuit marine – Géranium – Turquoise – Jaune – Vert MI CHAUSSETTE 10M2 Coloris : Rose – Bleu – Violet - Vert Bleu Violet Vert Rose MI CHAUSSETTE 10M3 Coloris : Rose – Bleu – Violet - Vert Bleu Violet Vert Rose MI CHAUSSETTE LUREX 10M4 – 10M5 Coloris : Givré – Beige – Rose – vert d’eau – Bleu - Gris MI CHAUSSETTE 10M6 Coloris : Gris chiné - Naturel – Beige - Noir MI CHAUSSETTE 10M7 Coloris : Gris clair – Bleu – Beige – Violine – Framboise Gris Framboise Bleu Beige Violine SOCQUETTE 10M8 Coloris : SOCQUETTE 10M9 Coloris : SOCQUETTE 10N1 – 10N2 Coloris : MI CHAUSSETTE LINEN 10N3 Coloris : Neutre – Vert d’eau – Parme – Turquoise – Marmotte - Noir MI CHAUSSETTE SILK 10N4 Coloris : Neutre – Vert d’eau – Parme – Turquoise – Marmotte - Noir MI CHAUSSETTE PRINT DESIGN 10P3 – 10P4 – 10P6 10P3 10P4 10P6 SOCQUETTE 10N6 Coloris : SOCQUETTE 10N7 Coloris : SOCQUETTE FLOWER DESIGN 10N8 SOCQUETTE ZEBRA 10N9 Coloris : Noir/blanc – Noir/Bleu – Noir/Vert – Noir/Fuchsia – Noir/Jaune SOCQUETTE ANIMAL DESIGN 10P1 Coloris : Jaune – Vert – Fuchsia – Turquoise - Marine SOCQUETTE DOTS 10P2 Coloris : SO SHAPE with Le Bourget NEW !!! Fashion shape modelling New !!! SHAPEWEAR TRENDS Shapewear has long been essential in women wardrobe Being functional isn’t enough to convince consumer to buy products Women need perfect match between comfort, support and style The new Shapewear generation is based on COLORS and MATERIAL to propose the most fashionable and comfortable shapewear product MAGIC SHAPE by Le Bourget Innovative material like Second Skin Immediate slim action to shape body in FASHION and DESIRABLE style PERFECT CURVE IMMEDIATELY INNOVATIVE material • high percentage of Elastane • very thin product • « Second Skin » sensation IMMEDIATE action • Contour with minimum of -2cm • Slimmer profile • Comfortable sensation FASHIONABLE identity • • • Packaging with curved sides Clear promise to consumer Feminine picture and style 4 products for 4 styles Femininity and Invisibility SLIMDRESS BODYSLIM LA CULOTTE LEGGINGS To shape body even under light dress To shape body under dress or pants Dedicated to flat tummy Like a pant +++ PLUS : • - 2 CM IMMEDIATELY • Slim effect : Waist, Tummy and hips +++ PLUS : • - 2 CM IMMEDIATELY • Slim effect : waist, tummy and hips • Very light material for Second Skin Sensation • Very light material for Second Skin Sensation +++ PLUS : • - 2 CM IMMEDIATELY • Slim effect : tummy and waist • Very light material for Second Skin Sensation +++ PLUS : • - 2 CM IMMEDIATELY • Slim effect : tummy, hips and legs • Very light material for Second Skin Sensaton THANKS FOR YOUR ATTENTION