SO SHAPE with Le Bourget

SS15
COLLECTION
COMMUNICATION
2014/2015
French Communication
Baseline « CLASSIQUE MAIS PAS TROP! » to illustrate strategy and
positioning of Le Bourget brand through 3 different panels
PREMIUM communication
In France through all big cities from North to South
with 6500 panels (33% in Paris)
Bus Stops
100% lightened
• National cover : 6500 faces
including 33% in Paris
• In heart of cities through bus
station panels
PREMIUM communication
2 campaigns in 2014 and in the beginning of 2015 during
the most important sales periods
Week 43 - OCTOBER 2014
6500 panels including 33% in Paris
END OF JANUARY 2015
SS15
STRATEGY
STRECH OF BRAND
HOSIERY
SOCKS
SHAPEWEAR
CORNER BOOSTER
Le Bourget proposes themes linked
with strong consumption periods
(Valentine Day, Marriage …etc.)
With 2 strong values of brand:
Sophistication & Fashion
And new various offers to develop
trafic in corners for SS season
SS15
COLLECTION
SS15 PHILOSOPHY
SS15 collection is sophisticated and fashion
Le Bourget proposes themes linked with strong purchasing periods
and consumer needs
FROM JANUARY TO MARCH
FROM APRIL TO JUNE
HOSIERY
LES POUDRES
+ DIVERSIFICATION
IN LOVE with Le Bourget
SO SHAPE with Le Bourget
COUTURE and LDC collections propose new
tights design with sophisticated pants for a
very feminine style
MAGIC SHAPE collection proposes innovative
products to harmonize body curves in order to
make women more desirable
SO FASHION with Le Bourget
SOCKS PARTY with Le Bourget
FASHION collection takes inspiration in last
trends to develop new design for modern style
LES NATURELS collection proposes very good
quality products with fashion style matching
socks trends
JANUARY – MARCH
HOSIERY
IN LOVE with Le Bourget
PREMIUM OFFER
Collection
proposes new tights design
with sophisticated pants for
a very feminine style
COLLANT IDYLLE
1785
20D leg with opaque shorty including
flower design
Sizes : 1-2-3-4 – Colors : Noir – Bronzé - UC : 3
COLLANT INGENUE
1786
20D legs with opaque shorty and garter belt effect
Sizes : 1-2-3-4 – Colors : Noir –Bronzé – Indigo - UC : 3
COLLANT CELESTE
1790
20D Fancy Tight with lateral design and opaque
shorty
Sizes : 1-2-3-4 – Colors : Noir –Bronzé – Indigo - UC : 3
COLLANT ABSOLU FÉMININ
1793
shapewear tight with opaque lurex shorty to be
slim and feminine !
Sizes : 1-2-3-4 – Colors : Noir – Beige doré - UC : 3
COLLANT PERFECT CHIC 20D
1EN
Sizes : 1-2-3-4 - Coloris : Noir – Noisette – Nearly black – Sun –
Marina – Vison – Beige doré - UC : 3
A new leg color for the bestseller of
COUTURE collection !
Beige Doré
COUTURE COLLECTION
PREMIUM OFFER
collection
offers a range of new colors to
take care of women for the
most beautiful day of their life
MARRIAGE
Marriage,
The most important moment in woman’s life !
COLORS
A new ecru color dedicated to marriage event
1BL - Collant Plaisir des yeux 1AY – Collant Couture rétro 1CW – bas top Couture rétro
Color : Ecru
Color : Ecru
Color : Ecru
COLLECTION LDC
SO FASHION with Le Bourget
CREATIVE OFFER
FASHION collection takes
inspiration in last trends to
develop new designs for
a modern style
AW to SS products
COLLANT COLLEGE
1093
This tight is the bestseller of AW14 collection so
Le Bourget has kept it for SS15
Sizes : 1/2-3/4 – Colors : Noir – Gris orage - Bordeaux UC : 3
COLLANT LESLIE
1312
New colors for this fashionable fishnet
Tailles : 1/2-3/4 - Coloris : Noir – Rouge opéra – Azuré –
Gris orage – Nuit marine – Pourpre – Raisin - UC : 3
NEW SS15
Stripes
TRENDS
SPRING SUMMER
Fancy Pants
TRENDS
SPRING SUMMER
COLLANT HOUSTON
1043
50D Fancy tight with slanted stripes
Sizes : 1/2-3/4 – Colors : Noir – Gris orage –
Nuit marine - UC : 3
COLLANT DETROIT
1123
20D Fancy tight with horizontal stripes
Sizes : 1/2-3/4 – Colors : Noir – Indigo – Raisin – Platine UC : 3
COLLANT BOSTON
1155
20/40D Fancy tight with lace effect
Sizes: 1/2-3/4 - Colors: Noir – Indigo – Raisin – Gris orage
- UC : 3
LEGGINGS OAKLAND
1155
Leggings with lace effect
Sizes : 1/2-3/4 – Colors : Noir – Indigo – Raisin – Fuchsia
– Chrome - UC : 3
COLLANT MIAMI
1552
50D opaque tight with fancy pants (stripes on side)
Sizes : 1/2-3/4 - Colors : Safari – Indigo – Fuchsia – Raisin
– Gris orage – Corail - UC : 3
COLLANT ORLANDO
1562
60D opaque tight with back seam and fancy pants
(stripes on sides)
Tailles : 1/2-3/4 - Coloris : Safari – Indigo – Fuchsia –
Raisin – Gris orage – Corail - UC : 3
COLLANT STANFORD
1759
Fancy Tight with knee high effect and opaque pants
Sizes : 1/2-3/4 - Colors : Noir – Bronzé – Indigo - UC : 3
COLLECTION FASHION
CREATIVE OFFER
Collection
takes inspiration in
latest trends and develops
new colors matching with
SS15 ready-to-wear collections
BESTSELLER
THE MOST IMPORTANT PRODUCT
OF LE BOURGET
More than 3 million pairs sold in France
and abroad
COLLANT CHINE
1290
Opaque mottled tight
Tailles : 1/2-3/4 - Coloris : Black – Blue 10 – Brown 10 –
Fuxia 5 – Azure 2 – Violet 1 - UC :3
CORSAIRE CHINE
1796
80D flecked breeches available in 6 colors
Sizes : 1/2-3/4 - Colors : Noir chiné – Azure chiné –
Violet chiné – Fuxia chiné - UC : 3
COLLECTION ALL COLORS
APRIL - JUNE
LES POUDRÉS
LES POUDRÉS INSPIRATION
Feminine
Natural
Naked legs effect
ESSENTIAL OFFER
NEW PACKAGING
PACKAGING
NEW MATERIAL FOR UPGRADING THE IMAGE
CARDBOARD CASE
MATT PRINTING
LIKE COUTURE COLLECTION
MORE QUALITATIVE IMAGE
THAN PLASTIC BAG
NEW SS15
COLLANT INVISIBLE
1KF
Invisible Tight – only 10D !
Sizes : 1-2-3-4 - Colors : Bronzé – Doré – Cuivré – Ambré –
Brun - Noir - UC : 3
 Invisible on legs thanks to a very thin fabric
 Beautiful skin complexion aspect
 Different colors to match different skins
TATOO TRENDS
Tatouages éphémères
JEWEL TATOO
COLLANT TATOO PAPILLON
1803
Fancy tatoo effect … Butterfles on legs !
With flat tummy effect thanks to shaping pants
Sizes : 1-2-3 - Colors : Bronzé - Blush - UC : 3
COLLANT TATOO SOLEIL
1806
Fancy tatoo effect … Sun on left leg !
With flat tummy effect thanks to shaping pants
Sizes : 1-2-3 - Colors : Bronzé – Cuivré - Brun - UC : 3
COLLECTION LES POUDRÉS
ESSENTIAL OFFER
PACKAGING
NEW CASE FOR UPGRADED IMAGE
CARDBOARD CASE
MATT PRINTING
LIKE COUTURE COLLECTION
MORE QUALITATIVE IMAGE
THAN PLASTIC BAG
COLORS
NEW COLORS – Voilance Satiné 1BA
Sun – Beige doré – Blush - Meringue
LEGGINGS RESISTANT
2LE
30D Leggings for daily wear with shorts and skirts
Tailles : 1-2-3-4 - Coloris : Noir - UC : 6
COLLECTION VOILANCE
APRIL - JUNE
DIVERSIFICATION
SOCKS PARTY with Le Bourget
FASHION OFFER
collection
proposes very good quality
products with fashion style for
surfing on socks trends
SOCKS PRESS RELEASE
CRÉATION LINGERIE – APRIL 2014
CLOSER – FEBRUARY 2014
MARIE FRANCE – MAY
2014
EMISSION COMMENT ÇA VA BIEN
5 MARCH 2014
MARIE FRANCE – FEBRUARY 2014
PERMANENT
COLLECTION
1F2
Noir – Blanc – Rouge –
Nuit marine – Pêche –
Turquoise – Jaune – Vert –
Gris chiné
1E7
Noir – Blanc –Nuit marine –
Pêche – Turquoise
1EE
Noir – Blanc – Rouge –
Nuit marine – Pêche –
Turquoise – Jaune – Vert
1E1
Noir – Blanc – Rouge –
Nuit marine – Pêche –
Turquoise – Jaune – Vert
10H4
Noir – Blanc – Rouge –
Nuit marine – Géranium –
Turquoise – Jaune – Vert
MI CHAUSSETTE
10M2
Coloris : Rose – Bleu – Violet - Vert
Bleu
Violet
Vert
Rose
MI CHAUSSETTE
10M3
Coloris : Rose – Bleu – Violet - Vert
Bleu
Violet
Vert
Rose
MI CHAUSSETTE LUREX
10M4 – 10M5
Coloris : Givré – Beige – Rose – vert d’eau – Bleu - Gris
MI CHAUSSETTE
10M6
Coloris : Gris chiné - Naturel – Beige - Noir
MI CHAUSSETTE
10M7
Coloris : Gris clair – Bleu – Beige – Violine – Framboise
Gris
Framboise
Bleu
Beige
Violine
SOCQUETTE
10M8
Coloris :
SOCQUETTE
10M9
Coloris :
SOCQUETTE
10N1 – 10N2
Coloris :
MI CHAUSSETTE LINEN
10N3
Coloris : Neutre – Vert d’eau – Parme – Turquoise –
Marmotte - Noir
MI CHAUSSETTE SILK
10N4
Coloris : Neutre – Vert d’eau – Parme – Turquoise –
Marmotte - Noir
MI CHAUSSETTE PRINT
DESIGN
10P3 – 10P4 – 10P6
10P3
10P4
10P6
SOCQUETTE
10N6
Coloris :
SOCQUETTE
10N7
Coloris :
SOCQUETTE FLOWER
DESIGN
10N8
SOCQUETTE ZEBRA
10N9
Coloris : Noir/blanc – Noir/Bleu – Noir/Vert – Noir/Fuchsia –
Noir/Jaune
SOCQUETTE ANIMAL
DESIGN
10P1
Coloris : Jaune – Vert – Fuchsia – Turquoise - Marine
SOCQUETTE DOTS
10P2
Coloris :
SO SHAPE with Le Bourget
NEW !!!
Fashion
shape
modelling
New !!!
SHAPEWEAR TRENDS
Shapewear has long been essential in women wardrobe
Being functional isn’t enough to convince consumer to
buy products
Women need perfect match between comfort, support
and style
The new Shapewear generation is based on
COLORS and MATERIAL to propose the most
fashionable and comfortable shapewear
product
MAGIC SHAPE by Le Bourget
Innovative material like Second Skin
Immediate slim action to shape body
in FASHION and DESIRABLE style
PERFECT CURVE IMMEDIATELY
INNOVATIVE material
• high percentage of Elastane
• very thin product
• « Second Skin » sensation
IMMEDIATE action
• Contour with minimum of -2cm
• Slimmer profile
• Comfortable sensation
FASHIONABLE identity
•
•
•
Packaging with curved sides
Clear promise to consumer
Feminine picture and style
4 products for 4 styles
Femininity and Invisibility
SLIMDRESS
BODYSLIM
LA CULOTTE
LEGGINGS
To shape body even
under light dress
To shape body under dress
or pants
Dedicated to flat tummy
Like a pant
+++ PLUS :
• - 2 CM IMMEDIATELY
• Slim effect : Waist, Tummy and
hips
+++ PLUS :
• - 2 CM IMMEDIATELY
• Slim effect : waist, tummy and
hips
• Very light material for Second
Skin Sensation
• Very light material for Second
Skin Sensation
+++ PLUS :
• - 2 CM IMMEDIATELY
• Slim effect : tummy and waist
• Very light material for Second
Skin Sensation
+++ PLUS :
• - 2 CM IMMEDIATELY
• Slim effect : tummy, hips and
legs
• Very light material for Second
Skin Sensaton
THANKS FOR
YOUR ATTENTION