2008 Media Kit - ImagingInfo.com

Transcription

2008 Media Kit - ImagingInfo.com
2008
Media Planner
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2008
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imaging group overview
The Cygnus Imaging Group is your marketing partner — to reach the purchasing decision makers
in the imaging industry. We are your one-stop shop for bringing your message to the photoimaging
industry, whether you want to reach professional photographers, retailers or lab owners.
Our editorial, in print and online, is focused on providing the information, news and products/
services that are needed to run a successful and profitable imaging business.
Our media properties include:
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• Studio Photography (The Business Behind the Image) reaches over 50,000
subscribers each month in all segments of the professional photography market, with over 96%
identified as studio owners/management.* Our editorial focus on business practices, marketing
strategies, techniques and workflow, and products & services offers the subscriber vital business
information needed to stay competitive in today’s challenging professional photography market.
INSIDE
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BPA-audited news journal serving 14,300 professionals in the
imaging channel.** Since 1936, PTN has served the needs of
photo and electronics retailers, minilab owners and photofinishers, and independent and chain drug stores involved in both
traditional and digital imaging with a focus on bringing them
the business, marketing, and revenue-generating ideas and
information to better run their businesses.
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PTN (Business News for the Imaging Channel) is the only
2008
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• imaginginfo.com (The Photo Imaging Business Resource) receives over
32
U
TOR
DISTRIBU
STATE 2007
40,000 unique visitors monthly.*** In addition to articles from Studio Photography
and PTN, imaginginfo.com features the latest industry news and events, techniques and tips,
product information, forums, and more.
to Today’s
Adapting ket Demands
Photo Mar
• Cygnus pMA Show Daily is published three days onsite
at the 2008 PMA Convention & Trade Show in Las Vegas featuring late-breaking news, onsite reporting, new products, industry
analysis, exhibitor listing, floor map and more. The Cygnus PMA Show Daily is distributed
to 10,000 show attendees daily (30,000 total) via PMA registered attendee hotel rooms, show floor
bins, and the Cygnus Business Media booth***. We have been producing the Cygnus PMA Show
Daily for over 30 years.
• Photokina News is published two days at photokina 2008 and features live, onsite news
and new product coverage along with the Exhibitor Listing and Floor Map. It is the original English-language source for show information and is distributed to 20,000 attendees (40,000 total) via
major hotels in Cologne, foreign registration areas in the Messe, and entrances to the exhibit halls.
We have produced the Cygnus photokina News for over 25 years.
* Studio Photography June 2007 BPA
** Publisher’s data as of October 2007, Average circulation per BPA June 2007 = 16,004
*** Publisher’s data
In addition to traditional advertising vehicles, the Cygnus Imaging Group offers:
• ADVERTORIALS/BROCHURES
Value-added marketing products offer one-stop shopping,
with “out of the book” and “in the book” opportunities. Let our
award-winning editorial and design team provide total turnkey opportunities with affordable and efficient advertorials and brochures.
• INSERTS
Insert your direct mail piece (flyer, brochure, CD, DVD, etc.) into the
publication(s). Your piece will be glue-stripped for easy removal by
readers.
• POLYBAG RIDE-ALONGS
Enclose your direct mail piece (flyer, brochure, CD, DVD, etc.) as a
polybag insert with the publication(s) to deliver your sales message
directly into the hands of our readers. A cost-effective way to reach
the decision makers and buyers of your products and services.
• CUSTOM AD UNITS
From belly bands, posters, and gatefolds to BRC cards, stickers,
2
Cygnus Imaging Group 2008 Media Planner
and more, Cygnus has many customized ad units to help your ad
campaign gain more exposure and stand apart from the competition.
• LIST RENTALS
Designed to supplement advertising initiatives, subscriber lists are
available to utilize in direct mail campaigns. We can customize the
list to meet your specifications by offering a breakdown by business
category, title, area of the country, and more.
• REPRINT SERVICES
Reprints of selected articles and ads are available to distribute, for
informational purposes, to your sales representatives or customers.
Laminated ad reprints can be used at trade shows as traffic-builders
or counter displays.
• Printing Services
Cygnus can print your catalogs, brochures, marketing pieces, postcards, and more. We offer significant discounts on printing projects.
Call for a free quote.
Studio Photo
graphy
THE B
USIN
magazine overview
OCTOBER
2007
ESS BE
HIN
D THE
IMAGE
imaginginfo
.com
4UVEJP1IPUPHSBQIZ
5)&#64*/&44#&)*/%5)&*."(&
Every issue of Studio Photography inspires and informs 50,000 subscribers with business, product,
and technology articles targeted to boost their profitability and productivity, and sharpen their
competitive edge. Our BPA-audited subscribers earn their livelihoods within the
professional photography or digital imaging field.
Circulation:
Total
Qualified
Business & Industry
Portrait/Wedding/Events Studio
Percent
of Total
© Francis
Hills
Studio Photography Focuses on the Business of Professional Photography
High-Spirit
ed
Studio and Celebrity Portraiture
Location
Lighting Gea
r
V
V
Photo Studio
Management
Owner
Add-On
Photo Gift
s From Pro
Color Ma
Labs
nagement
Solutions
V
V
Staff
Photographer
22,373
44.7%
20,298
1,267
808
5,687
11.4%
5,398
132
157
PORTRAIT/WEDDING/EVENT SUBTOTAL
28,060
56.1%
25,696
1,399
965
Independent Commercial Photo Studio
13,394
26.8%
11,323
1,887
184
Freelance Photographer, Primarily Portrait/Wedding/Events
Freelance Commercial/Industrial/Photojournalism
4,943
9.9%
4,614
182
147
18,337
36.7%
15,937
2,069
331
Newspaper/Magazine/Business Firm with In-House Photo Dept. 1,202
2.4%
462
375
365
Advertising Agency/Stock Photo House
1.4%
495
140
50
COMMERCIAL SUBTOTAL
685
Design Studio/Independent Designer
School/University
TOTAL
1,077
2.1%
851
133
93
647
1.3%
259
260
128
50,008 100% 43,700 4,376 1,932
Source: June 2007 BPA Audit Statement
96%
100%
are Studio Owners or Management** - THE Buying Decision Makers
of all Subscribers qualified within Last 2 Years** Average
SUBSCRIBERS spend on Average
67%
Average SUBSCRIBER‘s work is
1
hour &
49
2.3
Readers per copy*
minutes with an issue*
of work is on location or outdoors*
61%
portrait/wedding/event &
39%
is commercial*
* Source: Sept. 2007 Studio Photography Subscriber Study
** Source: Studio Photography June 2007 BPA
editorial overview:
Every month, Studio Photography provides the vital information that our 50,000 subscribers—your customers &
proSpects—need to operate successful and profitable professional photography businesses.
Studio Photography addresses your customers’ primary concerns, through five sections that appear in each issue:
◆ BUSINESS MATTERS ◆ techniqUe & workflow ◆ MARKETING STRATEGIES
◆ PHOTOGRAPHER PROFILES ◆ PRODUCTS & SERVICES
Year round, we welcome new product and service announcements, suggestions for photographers to be featured, success stories, viewpoints,
and other editorial material. If you have ideas for editorial coverage in Studio Photography, send an email to [email protected].
Cygnus Imaging Group 2008 Media Planner
2008 editorial calendar
4UVEJP1IPUPHSBQIZ
5)&#64*/&44#&)*/%5)&*."(&
issue
FEATURES
PRODUCTS/SERVICES
CLOSE
DATEs
January
• Lifestyle Profile
• Wedding/Portrait/Event Profile
Bonus
• Round-up: Software
Distribution
• Business: Copyright & Licensing
TRADE SHOWS: • Product Trends: Light Modifiers
• Marketing: Children’s Portrait Clothing
IMAGING USA • Lighting: How to Light Food
• Image editing software, image management
software, processing software, scheduling software
• Copyright and licensing services, watermark
software, PACA, ASMP, PPA, APA, legal services
• Softboxes, reflectors, umbrellas, snoots, barn doors,
grids, scrims, clamps, gels, filters
• Medium-format DSLRs, DSLRs, lighting gear,
accessories, modifiers, tripods/monopods,
monolights, exposure/light meters ad close:
11/27/07
• Still Life Profile
• Wedding/Portrait/Event Profile
• Round-up: Wide-Format Printers
• Lighting: Car Interiors and Exteriors
• Business: Recovering Lost Data
• Photo Gifts Directory
• Inkjet printers 17” and above
• Memory cards, flash drives, external drives,
portable hard drives, digital media storage viewers
• Continuous light, strobes, light modifiers, light
filters, lighting supports and grips
• Data recovery services, recovery software
• Customized blankets, bags, jewelry, canvas wraps,
key chains, mugs, frames, press-printed products
ad close:
12/27/07
• Wedding Profile
• Commercial Profile
• Round-up: Albums & Frames
• Round-up: PMA Pro Products
• Product Trends: Special Lenses
• Tech Tips: Color Management
• Marketing: Lucrative Promotional Vehicles
• Wedding albums, wedding books, picture frames,
virtual framing, online layout templates
• Zoom lenses, fisheye lenses, specialty lenses
• Color management hardware and software
• Training DVDs, DVD labeling hardware and
software, trade book publishers, photo books, DVD
slideshow software, postcards
ad close:
1/28/08
• Wildlife/Landscape Profile
• Wedding/Portrait/Event Profile
• Product Round-up: Onsite Printers
• Product Trends: Online Services
• Lighting: Pre-Dawn and Dusk
• Tech Tips: Canvas Gallery Wraps
• Marketing: Fine Art Prints and Cards
• Tripods, monopods, ball heads, filters, backpacks,
exposure/light meters, film, scanners, large-format
cameras, medium-format DSLRs
• Portable dye-sub printers, portable inkjet printers
(up to 13”), photo impact printers
• Online proofing services, online ordering services,
online image management & marketing services
• Softboxes, reflectors, umbrellas, filters
• Canvas gallery wraps, surface preparations, finishes,
frames, virtual framing
• Inkjet printers, inkjet media, inks
ad close:
3/3/08
• Food Profile
• Wedding/Portrait/Event Profile
• Product Trends: Tripods and Monopods
• Industry Trends: Going Green
• Round-up: Digital Media and Storage
• Wedding Tips: Album & DVD Packages
• Lighting: Dramatic Portraits
• Tech Tips: Archiving Prints
• Continuous light, flash lighting, light modifiers
• Tripods, monopods, ball heads, bags
• Eco-conscious photo products (hardware, consumables), corporate initiatives, photographer initiatives
• Albums, video cameras, slideshow software
• Portable flash, radio transmitters and receivers
• Archival paper, archival boxes
ad close:
3/31/08
• Children’s Portraiture Profile
• Commercial Profile
• Round-up: Inkjet Media
• Round-up: Photographic Paper
• Product Trends: Backdrops & Props
• Lighting: Indoor Sports
• Round-up: Medium-Format Digital Cameras and
Digital Backs
• Portable power, monolights, light modifiers,
C-stands, grids, gels, backdrops, props, portrait
clothing, digital green screen, virtual backgrounds,
frames, virtual framing
• Inkjet printer paper, canvas, media, and inks
• Photographic paper
• Radio transmitters/receivers, DSLRs
• Medium-format digital cameras and digital backs
ad close:
4/28/08
PMA
FEBRUARY
march
Bonus
Distribution
TRADE SHOW:
WPPI
april
MAY
JUNE
In addition to the feature articles and departments above, Studio
Photography includes the following departments regularly:
• Peer2Peer - Feedback from our subscribers on timely subjects
4
Cygnus Imaging Group 2008 Media Planner
material
due:
12/5/07
material
due:
1/8/08
material
due:
2/5/08
material
due:
3/11/08
material
due:
4/8/08
material
due:
5/6/08
• Industry Scene - Industry, corporate, people, and product news
• Innovations - New products in the marketplace
• VIEWPOINTS - Photographers and other industry leaders sound off
4UVEJP1IPUPHSBQIZ
2008 editorial calendar
5)&#64*/&44#&)*/%5)&*."(&
issue
FEATURES
PRODUCTS/SERVICES
CLOSE
DATEs
JULY
AUGUST
• Travel Profile
• Wedding/Portrait/Event Profile
• Round-up: Bags & Cases
• Business: Stock Photography
• Marketing: Powerful Presentations
• Lighting: Studio and Home Family Portraiture
• Tech Tips: Photo Retouching
• Camera bags, cases, backpacks, computer bags,
portfolios, media cards, portable hard drives, digital
media viewers/players, videocamera cases, tripod
cases, waistpacks
• Portfolios, photo books, frames
• Medium-format cameras, DSLRs, backdrops, props,
lighting and accessories
• Photo editing software, photo retouching online
services, pro labs
OCTOBER
Bonus
Distribution
TRADE SHOW:
PHOTOPLUS
NOVEMBER
DECEMBER
“
materials
due:
6/9/08
• DSLRs, large-format cameras, tripods, continuous
lighting, strobes, light modifiers
• Direct marketing services, postcards, portfolios,
Web hosts, website design, marketing consultants
• Color film, B&W film
• Website management/ecommerce/distribution
services
• Power packs, continuous light, strobes, modifiers
ad close:
6/27/08
• Backdrops, rollers, supports, props, digital green
screens, virtual backgrounds, continuous lights,
power packs, light banks, strobes, softboxes,
reflectors, umbrellas, grids, snoots, barn doors,
light/flash meters, tripods
• Albums, album design, frames, virtual framing,
digital frames and borders, online design templates
• Postcards, business cards, website design, printed
materials
ad close:
7/30/08
• Beauty Profile
• Wedding/Portrait/Event Profile
• Round-up: Lighting & Portable Flash
• Marketing: Photo Book Leave-Behinds
• Tech Tips: Creating DVDs from Stills
• Business: What Ad Agencies Look For
• Continuous lighting, strobes, flash equipment, light
modifiers, lamps, lighting supports and grip,
accessories, power packs, light/flash meters
• Photo books
• DVDs, slideshow software, videocameras, video
cases, video editing software
ad close:
8/29/08
• Sports/Action Profile
• Wedding/Portrait/Event Profile
• Third Annual Readers’ Choice Awards
• Product Trends: Inkjet Photo Printers
• Round-up: DSLRs and Accessories
• Photokina wrap-up
• Light/Flash Meters
• DSLRs, portable lighting, tripods, radio transmitters
and receivers, waterproof housings and cases
• Inkjet photo printers under 17”, inkjet printers
17” and larger, portable inkjet printers, ink, media
• DSLRs, tripods, monopods, lenses, hoods, lens
cleaners, sensor cleaners, filters, adapters, batteries,
• Light meters, flash meters
ad close:
9/30/08
• Photojournalism Profile
• Wedding/Portrait/Event Profile
• Directory: Pro Labs
• Round-up: Sensor Cleaners
• Lighting: Extreme Conditions
• Business: Preparedness Inventory
• Professional labs
• Digital camera sensor cleaners
• Portable lighting, tripods, monopods, media cards,
hoods, batteries, chargers, portable media storage/
player, backpacks, waterproof camera housing
• Backup hardware/software, recovery services,
insurance agencies
ad close:
10/28/08
• Architecture Profile
• Wedding/Portrait/Event Profile
• Product Round-up: Film
• Product Trends: Website Management
• Lighting: Landmarks
SPECIAL marketing report
SEPTEMBER
ad close:
5/30/08
• Seniors Portraiture Profiles
• Commercial Profile
• Round-up: Backdrops & Props
• Product Trends: Albums & Frames
• Marketing: Increase Your Exposure
• Tech Tips: Creating a Client’s Trade Show Booth
• Business: Pricing & Profits
“
material
due:
7/8/08
material
due:
8/7/08
material
due:
9/9/08
material
due:
10/8/08
material
due:
11/5/08
Please Note: Topics are subject to change without notice.
Studio Photography is the first publication I have
ever read that made it worth my time. It’s obviously
written and targeted for the professional photographer. Each month I gain insight into how others in
my peer group are making it all happen.
Studio Photography is the best! The level of
useful information you provide is the best in the
industry. I appreciate how many great articles
you pack into each issue. Special August issue
on marketing was fantastic!
T. Michael Holeda, www.matrixdigitalarts.com, San Antonio, TX
Jeff Dunn, www.jeffreydunnstudios.com, Cambridge, MA
”
”
Cygnus Imaging Group 2008 Media Planner
2008 advertising rates
4UVEJP1IPUPHSBQIZ
5)&#64*/&44#&)*/%5)&*."(&
Studio Photography Rates (gross)
4 COLOR
Space
1x
6x
2 COLOR
12x
Space
1x
6x
BLACK/WHITE
12x
Space
1x
6x
12x
Full Page $9,815 $9,320 $8,025
Full Page $8,930 $8,605 $7,170
Full Page $8,180 $7,855
$6,430
2/3 Page $7,900 $7,185 $6,600
2/3 Page $7,020 $6,310 $5,730
2/3 Page $6,270 $5,570
$4,995
1/2 Page $6,885 $6,290 $5,735
1/2 Page $6,020 $5,435 $4,885
1/2 Page $5,255 $4,680
$4,145
1/3 Page $5,340 $4,910 $4,605
1/3 Page $4,460 $4,040 $3,755
1/3 Page $3,710 $3,300
$3,010
1/4 Page $4,825 $4,400 $4,105
1/4 Page $3,955 $3,535 $3,235
1/4 Page $3,200 $2,795
$2,505
1/6 Page $3,985 $3,715 $3,550
1/6 Page $3,315 $2,840 $2,685
1/6 Page $2,345 $2,160
$1,995
POSITIONS:
2nd Cover: 15% premium; 3rd Cover: 10% premium; 4th Cover: 25% premium
Special Positions: 15% over rate card when made part of contract order.
BACK-OF-THE-BOOK ADVERTISING OPPORTUNITIES
PRODUCT & LITERATURE SHOWCASE
Net Rates (4C) 1/6 square
(3 3/8” x 2 7/8”)
1X
$945
6X
$810
MARKETPLACE - B/W NET RATES
Per Inch
1X
$295
6X
$260
12X
$660
12X
$215
1 Column x 3” Maximum. Place your print marketplace ad
online for an additional $30 per month.
CLASSIFIEDS - NET RATES
Word
CAPS/Bold
Minimum
1x
$2.05
$2.35
$65
4x
$1.95
$2.35
$60
8x
$1.85
$2.35
$55
12x
$1.75
$2.05
$50
Add $15.00 for box #. Place your print Classified ad online for
an additional $20 per month.
CONTRACT & COPY REQUIREMENTS
All copy subject to approval of the Publisher. No contract accepted
for more than one year. A short rate will apply to canceled schedules.
Advertising must be inserted within one year of first insertion to earn
frequency discounts. Rates based on the total number of issues.
COMMISSION & DISCOUNTS
There is a recognized agency commission of 15% on space if paid
within 30 days. Production charges, Marketplace rates, Product &
Literature rates, and classified rates are non-commissionable.
TERMS & CONDITIONS
Production charges may be billed at a rate of $85 per hour if applicable. Interest will be charged if invoice is not paid within 30 days.
The rates are only guaranteed for the frequency herein. Changes and
cancellations must be made in writing. No cancellations permitted after closing date. Cygnus Business Media is not responsible for either
the content or the opinions expressed within paid advertisements, or
for any errors they may contain. Publisher reserves the right to reject
any advertisement deemed unsuitable for publication.
For information about back-of-the-book advertising opportunities,
call 800-547-7377 x1795 or email [email protected].
6
Cygnus Imaging Group 2008 Media Planner
magazine overview
2008
Vol . 72
No . 1
IMAGI
NGINF
O.COM
WHAT’S
PTN THIS INSIDE
MONTH:
20 ADDING BUSINESS
U
PASSPORT
PHOTOS
NEW PROD
24 DEBU
UCT
U
TS
PTN Focuses on the Business of Imaging Retailers & Labs
32
U
For 72 years, PTN has been the imaging retailer and lab owner’s leading publication, maintaining a
decisive edge over the competition in editorial innovation, reader response, and advertising value.
Adapting
Photo Marto Today’s
ket Deman
ds
• Only BPA-audited publication serving the imaging channel
• PTN has been redesigned for 2008 to provide our subscribers — your customers — with a
publication that is more manageable and easier to read. We’ve freshened up the look and feel of the magazine to match
the needs of our subscribers. PTN offers advertisers the same high-quality editorial in a new and improved publication for
the decision makers you want to reach.
• More than 250 years of combined experience by its well-respected editorial staff, many of whom have owned or worked at
camera stores and photo labs.
CIRCULATION:
Business & IndustryQualified Copies
Specialty Camera Store
Percent
President,
VP, Owner,
GM, Partner,
Merchandise
Mgr., Buyer
Manager:
Store, Dept.,
Product, Corp.
Marketing
4,726
33%
3,531
1,195
Minilab/Photofinisher
4,666
33%
3,422
1,244
Professional Lab
1,177
8%
993
184
901
6%
708
193
1,090
8%
708
382
Independent Drug Store
862
6%
721
141
Mass Merchandiser/Discount/Warehouse/Office Superstore
890
6%
609
281
14,312
100%
10,692
3,620
Consumer Electronics/Major Appliance/Wireless/ Communication Specialty Store
Drug Store/Food Chain with Image Center
TOTAL
Publisher’s Data as of October 2007. Average Circulation per BPA June 2007 = 16,004
100%
of Subscribers list their title as President, Vice President, Owner,
General Manager, Partner, Buyer or Manager*
100%
92%
of all Subscribers qualified within Last 2 Years*
have purchase authority**
* Source: PTN June 2007 BPA Audit Statement
** Source: August 2007 PTN Reader Study
editorial overview:
Each issue, PTN provides its subscribers—your customers—with vital news and views on the photoimaging industry,
including in-depth coverage of retailing best practices, helpful how-to’s, peer-to-peer business and marketing tips, coverage
of new revenue streams and trends, and product and technology introductions to better run their businesses.
PTN addresses your customers’ primary concerns, through five sections that appear in each issue:
◆ BUSINESS & MARKETING ◆ NEW REVENUE STREAMS ◆ PRODUCT INNOVATION
◆ EDUCATION & TRAINING ◆ NEWS, TRENDS & ANALYSIS
PTN stays on top of industry trends by strong association affiliations:
Year round, we welcome new product and service announcements, suggestions for retailers or lab owners to be featured, success stories, and
other editorial material. If you have ideas for editorial coverage in PTN, send an email to [email protected].
Cygnus Imaging Group 2008 Media Planner
DISTRIBU
TOR
STATE 2007
2008 editorial calendar
issue
FEATURES
PRODUCTS/Services
CLOSE
DATEs
January
Bonus
Distribution
TRADE SHOW:
PMA
• Next Generation Retailers & Lab Owners
• Increasing Sales of Accessories
• PMA Preview
• Lifestyle Marketing
• Photo Gifting In-House via Sublimation Systems
• Custom Matting and Framing
• Selling Digital Cameras: Compact Models
• Scanning & Restoration Devices
• Extended Warranties
• Lenses, filters, bags, flashes, tripods, etc.
• Women’s cameras, and cases, accessories
• Heat presses, consumables, complete packages
• Computerized mat cutters, framing hardware,
framing software, moldings
• Compact digital cameras, accessories
• Shoebox scanners, film scanners, drum scanners,
restoration services, restoration software
• Photobooks, albums, binding equipment
ad close:
12/4/07
• Batteries, rechargeables, chargers
• HDTVs – LCD, plasma, brackets and mounts
• Women’s cameras, bags, camcorders, accessories,
educational materials
• Color management hardware and software
• Kiosk hardware, software, print envelopes/folders
ad close:
1/7/08
Material
due:
12/12/07
SPECIAL photobook department
FEBRUARY/
March
• Retailer Spotlight
• Post PMA Issue
• Battery Round-up
• HDTV Sales Increase Your Profits
• Going Green - Sustainability
• Trade Show Snapshot: CES
• Trade Show Snapshot: PMA/MemoryTrends
• Demographics: The Women’s Market
• Color Management Round-up
material
due:
1/15/08
SPECIAL QUARTERLY KIOSK UPDATE
april
• Lab Spotlight
• Albums and Frames Round-up
• Adding a Printing Press
• Specialty Services & Products
• Selling Software: Image Enhancement
• Shoebox Scanning Services Sell
• Tradeshow Snapshot: Winter CHA
• Albums, album kits, wall frames, countertop frames, ad close:
frame/jewelry
3/10/08
• Sublimation printed images on items, photo art,
photogifts: blankets, tiles, puzzles, mugs, totes, bags, etc. material
• Image editing software, plug-ins
due:
• Shoebox scanners, cd/dvd blanks, e-commerce
3/18/08
• Scrapbooking products – traditional & digital
SPECIAL ScrapbookING Section
• Retailer Spotlight
• Binoculars, Telescopes, Optics Round-up
• Increasing Camcorder Sales
• Digital Media Round-up
• Selling Consumer Electronic Products and
Accessories to Increase Profits
MAY
• Binoculars, monoculars, telescopes
• Camcorders, media, software, cds/dvds,
accessories, bags, tripods
• Media cards, USB flashdrives, portable hard drives
• Photobooks, albums, binding equipment
• CE products – MP3 players, PCs, TVs, etc.
ad close:
4/7/08
• Cameras, camcorders, MP3 players, accessories
designed for youth
• Color management hardware and software
• Inkjet refill systems
• Digital cameras with ultra zoom ranges; accessories
• Minilabs, kiosks, mounting/laminating, matting/
framing, wide-format printing, display cases, signage
• Inkjet printers, specialty media and papers, inks,
canvas stretchers, mounting boards
• Wide-format silver-halide printers, RIPs
ad close:
5/5/08
material
due:
4/15/08
SPECIAL photobook department
JUNE/july
Bonus
Distribution
TRADE
SHOW:
AIE
CONVENTION
• Lab Spotlight
• Selling to the Youth Market
• Using RIPS to Improve Workflow
• Selling Software & Hardware: Color Management
• Inkjet Refilling Systems for Added Revenue
• Selling Digital Cameras: Ultra Zoom Models
• Minilab Makeover
• Specialty Printing Services for Added Revenue:
Giclée Prints, Canvas Wraps, Specialty Paper Printing
• Photo Wide-Format Printers Round-up
material
due:
5/13/08
SPECIAL QUARTERLY KIOSK UPDATE
Please Note: Topics are subject to change without notice.
8
Cygnus Imaging Group 2008 Media Planner
2008 editorial calendar
issue
FEATURES
PRODUCTS/services
CLOSE
DATEs
AUGUST
• Retailer Spotlight
• photokina Preview
• Demographics: Senior Market (65+)
• Tradeshow Snapshot: AIE Convention
• Tradeshow Snapshot: Summer CHA
• Film to DVD Conversion Services Add Revenue
• Holiday Retailer/Lab Buying Guide
• Increase Revenue with Passport Photo Shooting
• Products for the older consumer, cameras,
accessories, educational materials or books
• Film to DVD conversion systems, film to DVD
conversion services, cd/dvd blanks
• Holiday products: photo gifting, photo art, albums/
frames, photo greetings, cards, novelty items,
personalized photo items, packaging, digital
gadgets/frames, batteries, battery chargers, film,
media cards
• Digital and traditional products, kiosks, tools
• Passport systems, digital cameras, kiosks/minilabs
with passport printing templates, print envelopes/
folders
ad close:
7/7/08
• Distributors of lab products/equipment, distributors
of hard goods
• Media, inks, inkjet, dye-sub, silver halide
• Digital scrapbooking software, educational DVDs
• Kiosk software, hardware, print envelopes/folders
ad close:
8/6/08
• Photobooks and albums, binding equipment
• Manufacturers of minilab and lab equipment,
makers of cameras, accessories
• Wide-format inkjet printers, RIPs, media and inks
• Photoplus exhibitors
• Camera bags and cases
• Portable printers, consumables, cases
ad close:
9/8/08
• Mounting and laminating products, framing
• DSLRs, lenses, flashes, accessories
• DSLR sensor cleaning products and services
• Digital scrapbooking, traditional scrapbooking,
tools, kiosks
ad close:
10/7/08
• Kiosk software, hardware, print envelopes/folders
• E-commerce services, web hosting, web design
• Professional products – lab products, cameras and
other hard goods
• Image management software
• Scanners, cd/dvd blanks, online storage services
ad close:
11/04/08
material
due:
7/15/08
SPECIAL ScrapbookING Section
SEPTEMBER
Bonus
Distribution
TRADE SHOW:
• Lab Spotlight
• Distributor State of the Industry
• Consumables - Inks and Media Round-up
• Selling Software: Digital Scrapbooking
• Increasing In-Store/In-Lab Printing
INFOTRENDS
CONFERENCE
OCTOBER
Bonus
Distribution
TRADE SHOW:
PHOTOPLUS
NOVEMBER
material
due:
8/14/08
SPECIAL QUARTERLY KIOSK UPDATE
• Retailer Spotlight
• State of the Industry
• Wide-Format Inkjet Printers at Retail/Lab
• Round-up: Bags & Cases
• Selling Portable Photo Quality Printers
SPECIAL photobook department
• Lab Spotlight
• Mounting and Laminating Services
• Tradeshow Snapshot: photokina
• Selling DSLR Cameras
• DSLR Round-up
• DSLR Sensor Cleaning Products
• Tradeshow Snapshot: SGIA
material
due:
9/16/08
material
due:
10/15/08
SPECIAL ScrapbookING Section
DECEMBER
• Dealer of the Year Spotlight
• E-Commerce Solutions
• Selling Pro Products
• Selling Software: Image Management
• Archiving Services as Added Revenue
SPECIAL QUARTERLY KIOSK UPDATE
material
due:
11/12/08
Please Note: Topics are subject to change without notice.
PTN features articles written each month by columnists who have real-world experience in what they’re writing about.
Jerry Lansky, our Onsite columnist, owned the eight-store Photo To Go chain in New Jersey before becoming president
of MiniLab Consultants; Don Sutherland, writer of the Digital Deal column, has sold cameras across the counter, shot
with them as a pro, and written about everything digital for the past 30 years; The Japan Report is brought to us by
Machiko Ouchi, executive director of JPEA International; Paul Rinaldi, PTN’s Small Business Advisor, is a 25+ year
industry veteran, consulting in the sales and marketing, management, and procurement areas for small businesses and large
companies, in addition to teaching marketing and business on the college level; Elizabeth Cunningham has written
about the professional lab market for more than 25 years.
Each issue also includes departments: News & Notes, New Products, Market Pulse, The Bottom Line.
Cygnus Imaging Group 2008 Media Planner
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10
Cygnus Imaging Group 2008 Media Planner
PMA
Cygnus Business Media
cygnus pma show daily
DAILY
Friday, March 9
INSIDE DAY TWO:
2
DIMA Draws Crowds.. . . . . . . . . . . . . . . . . . . . . . . .
Floor Show Map . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Exhibitor List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
US Pro Market Trends . . . . . . . . . . . . . . . . . . . . . . 3
Image Storage and Management Dilemma
Dilemma. . . . . 4
WORLD’S LARGEST PUBLISHER OF PHOTOGRAPHIC BUSINESS MAGAZINES
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their aerobics can do with their
things folks
apparent
check what
of
the best show-sp
all the more
to what people
what was
in the hopes
doing, it’s
so many new
featuring,
salesman
lifestyle.
show. With
in
life, and
electronic
your favorite the big cocktail party.
year at the
appearing
about real
see
and
aphy’s
to
suddenly
t.
so
if the
Photogr
invitation
technologies
almost as
are importan
For one thing,
getting an
of it that
brand, it’s
anymore.
what you
no longer
the parts
nearly every reinvented. The result
it, sharing
Not so simple line manufacturers
their
been
now you might
evening
old
under a
Understanding helping folks get
the
the
camera’s
of
are
pictures
l
many
it,
‘thing’ (though the on-site retail
y, gone
to be the
ances. The
know about a good thing to do.
is more successfu
exist. Secondl
And, thirdly,
that used
of circumst
on page 18)
it is
(continued
retailers do.
kicks from
cocktail parties n for a cup of coffee).
broader variety cameras this
what photo people in the
r-market
an invitatio
And that’s
get
of
consume
statues
savviest ever.
They’ve built less than that.
year are the
that find and
park, for doing ristics of photo retailCameras
in a
the faces
The characte general CE retailers
onto
lock
SESSIONS
d to
on page 16)
nor is
ers compare
(continued
thought here,
• GENERAL
s
is not an original benignly. Concern
received
it always
3
2007 Page
March 8,
y,
• KEYNOTES
Thursda
PMA Daily
Cygnus
• KEYN
afternoon
otes in the
5
PMA Keyn
see page
.com
nginfo
www.imagi
One rate covers all three print & digital editions
Tabloid size
(gross rates)
standard size
(gross rates)
4 Color
4 Color
fine the market, revise the things to
think about in discussing cameras,
and renew expectations about the
results. The new DSLR tech seriously
broadens the range of settings that
cameras work well in, and new intros
at this year’s show confirm it—a new
way of taking pictures has come
home to roost.
The first of these new features, in
order of appearance, is the imager
dust-reduction system, present in
two 10MP Olympus models new for
the show, the Evolt E-410 and E-510.
This dust-reduction system first hit
the market with the original Olympus interchangeable-lens DSLR, the
E-1 (an outstanding pro-style model
whose successor is being previewed
at the Olympus booth). A supersonic
jolt kicks dust off the surface,
ne w s 20 06
e ,
K ö e l n m e s s
6
g e r m a n y
10
• Map Listings
15
• Images on Display
31
• Future of Silver Halide
34
by Don Sutherland
is that
What’s news this year
at entry10MP cameras are arriving the latseen
level prices. Have you
XTi? Canon
est Canon Rebel, the
category
originated the sub-$1,000 and
back,
for DSLRs some years
Everythen look what happened.
sub-$1,000
body came out with a
8MP camber 10.
DSLR. Those were 6 and
the
all
of
thinking
trend is 10s.
No, we’re not
eras, though. The new
here at the
least in the
10-megapixel cameras
The camera that cost
after all,
DSLRs was
show. There have been,
first wave of sub-$1,000
and
They’re
10MP cameras here before,
the Pentax. Guess what? the
again.
too,
we’re sure there will be
showing their new 10,
all
a
with
announced
However, we’re not ignoring fact,
was
K10D. It
In
those “perfect 10s,” either. come
selling price of $999 USD. of the
and
let’s go into them now
We didn’t have the price
later.
and
back to the other thought
new Sigma DSLR at presstime,
for a smidFor although the “10-megapixel
past Sigma models sold
photokina
it remains
barrier” was broken at
gen above $1,000. But
Canon, with
where
’02—most notably by
a modest price, in a market the
10+MP
for
16-megapixels—most
you can still pay $8,000
were pro
defines its
Sigma
cameras until recently
DSLRs.
around priciest
which,
models, with prices starting
SD14 as a 14MP camera,
(Continued on page 40)
$5,000 USD.
H
ere’s a quiz for everybody
on opening day: What
celdoes photokina 2006
ebrate, that no photokina
photokina
could before, and no
will ever again?
the numHint: It has to do with
2006 in Cologne.
Welcome to photokina
most important
This year, the world’s largest, the imaging
fair for
and most multi-faceted
in a new setting. For
industry is being held
leading trade fair
the first time, this sector’s
Cologne exhibition
is being held at the new an even more satcenter. The fair now offers structured hall layisfying stay, a more clearly catering services
and
out, improved services,
is what
occasion—this
and
taste
every
for
alike can expect
trade visitors and consumers ld of Imaging.
to discover at photokina—Wor have taken full advantage of all the
2006
Exhibitors at photokina
Approximately 1,600
the new Koelnmesse.
spectrum of prodexciting possibilities of
are presenting a broad
suppliers from 50 countriesonly be found in Cologne at photokina.
can
sector are exhibiting,
ucts and services that
from the global imaging
The leading companies from the CE, IT and telecommunications
suppliers
Panamajor
the
are
as
Casio, Epson, HP, Nokia,
stand areas comsegments. Many of them—including
greatly expanded their
sonic and Samsung—have
pared to the last fair.
$9,230
1/2 Tab Page
$6,325
2/3 Page
$5,540
1/4 Tab Page
$4,215
1/2 Page
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$3,030
1/3 Page
$3,755
1/6 Page
$2,825
Black & White
Full Page
And the international
And together with
are from outside Germany. countries—who are
More than 60 percent
visitors from about 140
ey make photothe fair’s roughly 160,000
imaging professionals—th
mostly trade dealers and
imaging sector.
meeting place for the
a vast seleckina the only truly global
exhibitors are presenting
For six days, the photokina for all aspects of modern image cominnovations
tion of products and services
to discover the sector’s
of the convergence
munication. And this opportunity
more exciting as a result
and trends is becoming of application. The image plays a crucial
of technologies and areas communication as well as in IT, consumer
of
channels
to a new
role in nearly all
ons. And this fact is leading
electronics and telecommunicati in the imaging sector, trends that
demands
by using
account
understanding and new
into
fully
taken
have
the organizers of photokina approach. The focus of this trade fair is
of the creation, proa holistic, all-encompassing
emphasizing all aspects
at photokina
only
imaging, and that means
of images. In other words,
cessing and presentation find the entire spectrum of digital and
to
in Cologne is it possible
and applications, for professionals
technologies
conventional imaging
and consumers alike.
NE W
SECOND EDITION
SEPT. 28 - 29, 2006
Digitization that digitizame• Visual Gallery
Professional & Consumer
and consumers reminds
Speaking of professionals blurring the distinctions between the
is
hand,
On the
tion in the imaging sector
Accessories
• one
traditional end consumers. appealing
to
professional users and
ls have become
many products for semi-professiona
(Continued on page 5)
E ,
K Ö E L N M E S S
G E R M A N Y
8
14
• Map Listings
15
• Photofinishing China
34
• Wide Format
36
www.imaginginfo.com
iOn
fOr infOrmaT
uage sOurce
english lang
The Original
A World of Printing
Toners
Inks, Dye-Sublimation &
from Narrow to Large Format
Golden Age Dawns
at photokina
FOR
UAGE SOURCE
ENGLISH LANG
THE ORIGINAL
INFORMATION
• KEYNOTES
(c
New Products From
Noritsu, Photo-Me &
Show New Industry Focus
by Jerry Lansky
T
here is no question that the old world of
minilabs is fast a-changing. No longer do
we roam the aisles of PMA to compare
this guy’s new hardware offering with the other
guy. Now it’s a matter of looking at what ideas
have the manufacturers come up with to take
advantage of the new digital landscape that can
be used to replace profits lost to the decline in
roll film.
Here are some answers from Noritsu, PhotoMe and DNP Photo Imaging (formerly Pixel
Magic):
$7,910
www.imaginginfo.com
(continued on page 18)
• GENERAL SESSION
Official Business Se
see page 5
Cygnus PMA Daily Friday, March 9
Black & White
Tab Page
$7,765
Full Page
$6,440
1/2 Tab Page
$4,870
2/3 Page
$4,205
1/4 Tab Page
$2,760
1/2 Tab Page
$4,755
1/8 Tab Page
$1,585
1/3 Tab Page
$2,300
1/6 Tab Page
$1,380
Classified section: 50 words only $200.
Distribution:
20,000 copies per day; total 40,000. photokina
News is the original English-language source for
show information and is distributed to 20,000
attendees (40,000 total) via major hotels in
Cologne, foreign registration areas in the Messe,
and entrances to the exhibit halls. We have
produced the Cygnus photokina News for over
25 years.
by Elizabeth Cunningham
media/
UV inks lie on top of the
techphotokina—Two fledging mainfabric, and with the dye-sublimanot
imaged
nologies, not new, but
tion process the inks are
digital
stream are toner-based
onto a carrier paper, transferred
fused into
offset photo and dye-sublimation
to the fabric and then
from
steam. The
printing systems that run
it by applying heat or
through
are
consumer-based kiosks
high end dye-sub systems
display
professional/commercial
expensive and labor intensive
At the past
know what
and industrial textiles.
and you don’t always
seen
two photokinas, we have from
the end result will be.
kiosks
some
consumer
in
a surge
Mimaki has introduced
Noritsu
Eastman Kodak, Fujifilm,
very interesting dye-sublimation
suppliThis
and from numerous small
technology in its DS Series.
barely a
offered
ers worldwide that are
by Don Sutherland
printer manufacturer has printof
blimp on one’s monitor.
of digital phoan inexpensive method
greattold. Is it true? In the case consumer marOutput print choices are
fabrics for five years.
onto
istory repeats,” we are
ing
the
“
their
to know. Our history in
er than ever at this photokina.
of all, a pro
tography, it’s too soon
You could go direct with models
years, and the first digicam This writer
Aqueous-dye-and-pigment-based
ket goes back only ten
textile model or use other
Packard
only five years previous. expressions
press or
inks still exist in Hewlett high
model, came on the market
complemented by a heat when
but its first
very
photography since 1976,
and Epson printers at
and industry at
a steamer to set the colors
has been covering digital
wide and
A
and industry-wealthy science
quality up to 62-inches
greater saturation is required.
were restricted to science to use. So as a practical affair for the buying
solvent
Pure
hope
at affordable prices.
lot depended on the inks. 1800
that—and was cumbersome only one thin decade. And we can only
format
DS
back
printers come in small
The new DS 1600 and
progress has been nearly
public, our history goes
solvent
short score of years, its
this
in
through 5 meters. Eco
Direct Dye-Sublimation
two
Because
are
cameras did before, with
it repeats.
words,
cameras do things no
of a
and mild solvent are gaining
System printers. In other
miraculous. Today’s digital
think we’re in the midst at
media that
of features. It’s easy to
only
ground due to environmentalthey direct print onto
entire new categories
years behind us, we’re
ink printing
short
ten
curable
high
UV
not-with
friendly,
pressures.
is economically
“golden age,” but we’re
in large
has primarily been used
Ten years ago,
resolution, and at an economical
the beginning of it.
we are
dye-subof the 10-megapixel camera.
format rigid printers, but
price compared to other
In 1996, you could
Consider the phenomenon
roll-to-roll
available
been thought impossible. as “little” as fifteen
just beginning to see
limation printers that are
for
such a device would have
wide.
camera, a pro model again,
large format printers promoted
in 63.7- and 72.8-inches
buy a one-megapixel
camera at that time, another
and soft
printthere was also a 6MP
was
for fabric/textile printing
Sure,
included!)
dollars.
Since the new DS Mimaki
writer
thousand
ink transpriced, but everyone (this
signage.
ers do not involve the
pro model correspondingly pass before that ceiling was broken. At photocockling
fer process, you avoid
quite sure that eons would of 10MP cameras selling for less than a VGA
wrinkling
by
Wide Format—Dye
made
dozens
and mistakes
entry models.
kina today, we have
on
of them are priced like
Sublimation
transfer paper. Depending is
six interchangecamera did in ‘96. Many
has
there
this newspaper, we profiled
UV curable technology
your fabric application
priced under $1,000.
In Tuesday’s edition of
printor more, half of them
many pluses over solvent
of inks. Mimaki has its
day, or during the month
able-lens cameras of 10MP
more envi- a choice
sublimamodels introduced that
ing. This technology is
new 6-colors aqueous
And these were just the have added the Sony Alpha, an SLR introduced
solvent
inks, but you
could
ronmentally friendly than
we
Pentax.
dye-based
these
with
To
tion
before.
ability to
acid and
SLR from Samsung, co-developed
ink printing and has the
can also use dispersed,
find them all over
last winter, and a new
uncoated
or
list the fixed-lens 10s—you’ll
print on just about any
reactive inks, textile pigmentup to
Today we can go on to
simpler
are
media. It is a faster and
(Continued on page 40)
fab- solvent ink. Resolutions
the show.
process than dye-sublimation
(Continued on page 6)
vibrant?
ric printing, but is it as
H
“I came to the PMA show to learn ab
ogy that is coming out. I’m looking fo
products in digital printing, digital im
printing. This is the best conference t
tion about these products and techno
— KAREN TADER, Safeway Represe
PMA Keynotes in the afternoon
see page 5
photokina
NEWS 2008
K Ö E L N M E S S E ,
G E R M A N Y
www.imaginginfo.com
Place
impressive:
A Global Meetingcharacter
of the exhibitors is also
ina
photok
S 20 06
“I am here at PMA with Patriot Memory; we are exhibiting at
our booth. Our company makes memory, we sell to camera
retailers, and we also sell to end users. We are cutting edge,
and one of the best in the world. I am here to spread the
word about Patriot Memory.”
— MENG J. CHOO, Flash Product Manager, Fremont, CA.
The Cygnus photokina News, published two days onsite during the show, features late-breaking
news, onsite reporting, new products, industry analysis, and more – driving traffic to your booth.
by Oliver P. Kuhrt,
of Koelnmesse GmbH
Executive Vice President,
SO MANY
“PERFECT 10s”
“The reason I came to the PMA conv
think when it comes to finding out wh
industry, this is absolutely the premier
order to keep up to date with techno
that are out in the market place, you
— JAZZ MANDAIR, President of Ja
Cologne, germany • SEPTEMBER 23-28, 2008
www.imaginginfo.com
A Word of Welcome
photokina ’06
Compiled by Tara Propper
WHY DID YOU COME TO P
CYGNUS business Media brings over 25 Years’
Experience Publishing the CYGNUS Photokina news
FIRST EDITION
SEpT. 26 - 27, 2006
• Digital Printing
of dust, would you be tempted, or
what?
But the fact is that dust on the
imaging surface, even if it were film,
has been positively destructive over
the years, and only now do we have
the tech to do something about it.
Pentax introduced its own version of dust-reduction to the K10D
camera announced last year around
photokina time, while Canon’s first
expression of the art came out in the
Rebel XTi, also announced around
photokina time.
Canon described their dust-reduction in three parts: the vibratory form
that kicks dust off the imager, a static-control that rejects dust in
the first place, and a software
solution that removes any
(continued on page 16)
Tab Page
cygnus photokina news
• Photo Murals to Inkjet
where presumably it cascades like an
avalanche of boulders into a sticky
receptacle. In practice it may be
more complex, but we can say we’ve
never found dust spots on pictures
taken by Olympus DSLRs.
The necessity of dust-reduction
presumably applies to digital SLRs
more than other camera types,
since they’re the ones whose imaging surface stays forever behind the
opening that is created when lenses
are switched. If you were a speck
PMA DAILY Rates (gross)
Ad close date: November 30, 2007
photokina
he past year has been one
of the most progressive in
the history of the Single Lens
Reflex camera, with entire
new categories of features evolving
from novelties to standards in the
time since PMA ‘06.
The 10-megapixel imager has certainly become a standard, not only
in the DSLRs but in the point-andshoots as well. This is lovely, but it’s
an evolutionary development.
The revolutionary features rede-
The Cygnus PMA Show Daily, published three days onsite during the show, features late-breaking news,
onsite reporting, new products, industry analysis, and more – driving traffic to your booth.
nd
to
by Don Sutherla
little time
it takes a
new
only last May, that’s not the only
But
things were
ramp-up.
with in video.
you thought
Just when
deal to contend
asettling down... dy agrees 10-meg
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a
Okay, everybo place for digital still
its throne
New Medi
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good
began sharing
truth
dy embrac
pixels is a
Videotape
the obvious
saw
be. Everybo
ago, when
uction,
at PMA. I
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to heart. The
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sell to the
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live-view monitorr combo a given
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comple
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look at the
instructio
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consumer.
CASHIN,
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care
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WORLD’S
DSLRS: New
CYGNUS business Media brings 30+ Years’ Experience
Features Everywhere
Publishing the CYGNUS PMA show DailyT
2
0
0
7
10
y, March
Saturda
Med ia
In addition to the print publication, the Cygnus
photokina News will be supplemented with a
digital edition that will be posted online at
imaginginfo.com and email blasted to over 45,000
opt-in subscribers in the imaging market.
NEW for 2008:
Pre- and post-show email blasts, online advertising
and more.
Ad close date: JUNE 30, 2008
September 26-27, 2006 • First Edition • Photokina News PAGE 43
photokina DAILY Rates (gross)
One rate covers both print & digital editions
TABLOID SIZE (gross rates)
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2 Page Spread 17 1/2 x 10 3/8 18 x 10 7/8 18 1/2 x 11 1/8
1/4” Gutter Bleed
1/2 Page Spread 15 3/4 x 4 7/8 1/4” Gutter Bleed
17 x 5 1/2 17 1/4 x 5 5/8
TABLOID
Page UnitWidthDepth
18 x 5 3/16 18 1/2 x 5 9/16
1/4” Gutter Bleed
CYGNUS pma SHOW daily (without bleed)
MECHANICAL/DIGITAL SPECIFICATIONS
Trim Size: 10 1/2” x 14”
Bleed Size: 10 3/4” x 14 1/4”
1/2 Page Spread 17 1/2 x 4 7/8 cygnus photokina NEWS
MECHANICAL/DIGITAL SPECIFICATIONS (without bleed)
Trim Size: 9 5/8” x 13 1/2”
Ad Size
Bleed Size: 9 7/8” x 13 3/4”
Dimensions - inches (width by height)Dimensions - millimeters
Full Page Tabloid
3/4 Tab Vertical
1/2 Tab Horizontal
1/2 Tab Vertical
1/4 Tab Horizontal
1/4 Tab Vertical
1/4 Tab Square
1/8 Tab Square
1/8 Tab Vertical
Image Area: 8 7/16" x 12 7/16"
Trim: 9 5/8" x 13 1/2" Bleed: 9 7/8" x 13 3/4"
6 5/16" x 12 7/16"
8 7/16" x 6 1/8"
4 1/8" x 12 7/16"
8 7/16" x 3 1/16"
2" x 12 7/16" 4 1/8" x 6 1/8" 4 1/8" x 3 1/16"
2" x 6 1/8"
214 mm x 315 mm
245 mm x 343 mm
251 mm x 349 mm
161 mm x 315 mm
214 mm x 156 mm
104 mm x 315 mm
214 mm x 78 mm
51 mm x 315 mm
104 mm x 156 mm
104 mm x 80 mm
51 mm x 156 mm
Page UnitWidthDepth
2 Page Spread
Gutter Bleed Image Area: 18" x 12 7/16"
Trim: 19 1/4" x 13 1/2" Bleed: 19 3/4" x 13 3/4"
428 mm x 315 mm
489 mm x 343 mm
502 mm x 349 mm
Full Page 1/2 Horizontal
1/2 Vertical
1/3 Square
1/3 Vertical
1/6 Horizontal
1/6 Vertical
1/2 Page Spread
Gutter Bleed
Map Section:
Junior Page
Image Area: 18" x 6 1/8"
Trim: 19 1/4" x 6 7/8" Bleed: 19 3/4" x 7"
428 mm x 156 mm
489 mm x 175 mm
502 mm x 178 mm
Image Area: 7" x 10" Trim: 7 3/8" x 10 1/2" Bleed: 7 5/8" x 10 3/4" 179 mm x 254 mm
187 mm x 267 mm
194 mm x 273 mm
Full Page 3/4 Vertical 1/2 Vertical
1/2 Horizontal
1/4 Vertical
1/4 Square
1/4 Horizontal
1/8 Horizontal
1/8 Vertical
9 1/2”
7”
4 5/8”
9 1/2”
2 1/4”
4 5/8”
9 1/2”
4 5/8”
2 1/4”
13 1/4”
13 1/4”
13 1/4”
6 5/8”
13 1/4”
6 5/8”
3 1/4”
3 1/4”
6 1/2”
standard
12
7”
7”
4 5/8”
4 5/8”
2 1/4”
4 5/8”
2 1/4”
10”
6 5/8”
7 1/2”
4 7/8”
10”
2 3/8”
4 7/8”
Cygnus Imaging Group 2008 Media Planner
imaginginfo.com
the official cygnus photoimaging website
Interactive Advertising Opportunities
imaginginfo.com is the photographic industry’s one-stop online source for
updated industry news, product, equipment and statistical information. According to the most recent Harris Interactive Executive Survey, when advertisers use combined print and interactive channels for their B2B marketing
programs, industry buyers respond:
More likely to ask for more information
More likely to recommend the brand of product or service
More likely to request a meeting with a sales rep
imaginginfo.com snapshot:*
40,000
106,500
5
28
Attracts over
unique visitors
A month
page views a month
minutes &
seconds
average time on site
*Publisher’s data
Today, every marketing program benefits from strategic inclusion of an interactive program.
ROI is more important than ever before and online programs can play a major role in your media-spend accountability.
The benefits of an interactive ad campaign include:
• Reinforcing your print message
• Increasing your reach and frequency
• Providing immediate and measurable results
• Enabling online surveys for research and product feedback
imaginginfo.com is the single-source solution providing a
powerful, online resource that helps marketing executives
connect with influential customers in the photoimaging industry.
Why does the industry come to imaginginfo.com?
News. Information. Assessment. Community.
• News: imaginginfo.com provides real-time and breaking news specific to your industry.
• Information: imaginginfo.com offers visitors quick search capabilities for industry products, services, and in-depth
research.
• Assessment: imaginginfo.com’s wide-ranging editorial format allows for multiple views and opinions, with links to relevant content that, in total, gives a more intimate view of industry trends and thinking.
• Community: imaginginfo.com features a number of interactive reader mechanisms, including such venues as open event
calendars, forums, blogs, etc.
Cygnus Imaging Group 2008 Media Planner
13
imaginginfo.com
Here Are Some of the Ways imaginginfo.com
Keeps You “Plugged Into” Your Market.
• Display Ads
Rotating and fixed ads on home or interior pages can increase exposure to influential customers.
AdRelevance reports 63% of all online ads are created for branding purposes.
Print Advertisers
Pixels
Position
728x90 Run of Site 120x600 Run of Site 300x250 Run of Site 468x60 Run of Site 120x120
Run of Site
120x60
Run of Site
TypeRate
Leaderboard $1,500
Skyscraper $1,350 Boombox $1,500 Banner $900 Button
$650
Button
$500
NON-Print Advertisers
Rate
$1,700
$1,600
$1,700
$1,250
$900
$800
• e-Newsletters
The e-newsletters are sent out bi-weekly to the readers of Studio Photography and PTN.
Our e-newsletter subscribers are 100% opt-in and the lists are updated constantly.
Print Advertisers
Opt-in Subscribers: Rate: Studio Photography 25,000
$1,100
PTN 7,000 $900
NON-Print Advertisers
Opt-in Subscribers: Rate: Studio Photography 25,000
$1,300
PTN 7,000
$1,100
• Customized E-mail Campaigns
No spamming! Our lists are 100% opt-in and sponsored exclusively by YOU.
Direct email can work to secure instant purchases and help to increase traffic to your website with links embedded in the page.
Print Advertisers
Opt-in Subscribers: Rate:
Studio Photography 23,000 $.30
PTN 6,500
NON-Print Advertisers
Opt-in Subscribers: Rate:
Studio Photography 23,000 $.35
PTN 6,500
• monthly showcase emailing
imaginginfo.com sends out a monthly showcase
emailing to Studio Photography’s 25,000 opt-in
subscribers. A showcase includes 45 words, image,
and link to your URL.
Print Advertisers
$450
NON-Print Advertisers
$650
14
Cygnus Imaging Group 2008 Media Planner
imaginginfo.com
• Video Network
Video marketing is the hottest new effort online and a unique, effective way to market your
products—in action. The imaginginfo.com Video Network allows you to leverage the power of
video to highlight your competitive advantages, showcase your customers using your products
and announce exciting new products or services coming to the market.
Print Advertisers
$900
NON-Print Advertisers
$1,000
Jane Conner-ziser on Software Cinema training video
• Webinars
Customized content delivered to decision makers where they want to view it. Webcasts are great for sales-lead generation
and are a direct communication path to talk to your prospects—LIVE! The Cygnus Imaging Group offers a turnkey package
that includes print and online promotion to make sure your event is well attended. Standard program is $15,000 net.
• Buyers’ Guide Enhanced Listings
The imaginginfo.com Buyers’ Guide is the industry’s most comprehensive list of companies that service this important market.
A Premium or Featured listing means your listing is moved to the top of the list or highlighted—where it stands out from your
competitors.
• Bolded = $245 net annually • Featured = $495 • Premium = $995
Your Advertising Investment is Safe and Monitored!
All marketing programs on imaginginfo.com include your
receiving reliable, third-party reporting on campaign performance, so you have quantifiable results in order to see
what’s working and what can be expanded.
Interactive Ad Sizes
We accept ads in GIF, JPG and Rich Media formats. Other
formats must be tested and approved on a case-by-case
basis.
Maximum file size:
Banner
16K animated Gif or JPG, 35K Rich Media
Leaderboard, Sponsorship or Skyscraper
30K Animated GIF or JPG, 50K Rich Media
Button
10K Animated GIF or JPG, 25K Rich Media
To develop a customized online marketing solution,
contact the publisher at 631-963-6242.
To learn more about integrating these programs into your marketing strategies for 2008,
contact your Cygnus Imaging Group sales representative.
Cygnus Imaging Group 2008 Media Planner
15
cygnus business media
360° of customized
media capabilities
Whatever your marketing needs, Cygnus Custom Marketing
offers a full, 360° spectrum of marketing solutions to help
you extend your customer and prospect communications
reach. Cygnus options begin with print media such as
customized magazines, newsletters, brochures — and even
magalogs. A powerful array of new media electronic and
online options — customized e-mail, webinars, podcasts,
video, dealer portals, surveys and custom website development — reinforce your message and target it to a pre-qualified, interested audience. Looking for a turnkey, integrated
marketing solution?
CygnusCustoMsoLutions.CoM
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Contact the cygnus imaging group sales team at:
IAN LITTAUER, Publisher
Phone: 631-963-6242 • Fax: 631-845-7109
[email protected]
Carrie Konopacki
Regional Sales Manager—Midwest/East Coast
Phone: 920-568-8309 • Fax: 651-203-0460
[email protected]
THE LEWIN GROUP, West Coast Sales Reps.
Jay Lewin, [email protected]
Jerry Goldstein, [email protected]
Toll Free: 800-248-5288 • Phone: 818-766-4020
Fax: 818-766-5923
cortni jones, Back-of-Book Sales Rep.
Phone: 920-568-3795 • Fax: 866-596-0280
[email protected]
Cygnus Business Media
Toll Free: 800-547-7377
3 Huntington Quadrangle, Suite 301N, Melville, NY 11747
Cygnus Business Media is a leading, diversified business-to-business media company with a portfolio of over 200 media products reaching five million professionals annually within 15 major markets.
Its four distinct divisions – Cygnus Publishing, Cygnus Expositions, Cygnus Interactive, and Cygnus
www.cygnusb2b.com Custom Marketing – provide comprehensive, integrated advertising and marketing programs for
Cygnus’ valued customers and clients. The company’s leading business publications, trade shows, conferences, websites, online products, and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness,
as they strengthen customer/client relationships.