2011 Social Initiatives Report

Transcription

2011 Social
Initiatives Report
Connected to you
Painting class in Casa do Zezinho,
Project supported by Criança
Esperança in São Paulo.
In 2011, Brazil experienced strong growth in economic and social fields. We became the sixth
economy of the world while the middle class rose to more than 50% of the Brazilian population. We
celebrate these indicators with an affirmation to continue to care for and surpass the expectations
of the public, who, through their trust, have made our productions into audience leaders for so
many years.
With an ever more connected and digital television viewer, we have adopted new technologies
and communication platforms, enhancing our relationship with our audience and preserving our
standard of quality. Celebrating our 46 years, we recognize the importance of this partnership and,
with eyes on the Brazilians who are tied to us, we launched the slogan: ‘A gente se liga em você’
(Connected to you).
Strengthening the social role of television has always been one of our priorities. This principle
is reflected in our mission and in all of our programming. It can be seen daily in the plots of
telenovelas, in our productions, in journalistic coverage, and even in commercial breaks, where
we freely make our screen available so that millions of Brazilians can become aware of and be
mobilized around relevant social issues.
In 2011, we carried out social projects which have contributed to advances in strategic issues for
the country, including education, the rights of children and youth, and the promotion of citizenship.
It was also in this way that Saturday mornings saw the launch of the ‘Globo Cidadania’ (Globo
Citizenship) program, fortifying efforts to encourage knowledge and value diversity.
All these initiatives are the result of a broad television experience and a social responsibility agenda
that have marked the history of TV Globo and which we invite you to get to know. On the map at
the beginning of this report, you’ll find a collection of social actions which demonstrate that the
commitment to the transformation of the society in which we live is present in all we do, beyond
what you see on the screen.
Octávio Florisbal
General Director – TV Globo
Boy with medal won in a Ação
Global competition.
Timeline.............................................................................................................6
2011 Totals..........................................................................................................8
Globo................................................................................................................10
Principles................................................................................................................... 12
Journalism................................................................................................................. 14
Entertainment............................................................................................................ 18
Sustainable Management........................................................................................... 20
Human Resources..................................................................................................... 22
Globo Cidadania
(Globo Citizenship)............................................................. 24
Sagrado and other partnerships................................................................................. 30
Social Projects and Education Initiatives............................................32
Criança Esperança (Child Hope)................................................................................ 34
Amigos da Escola (School Friends)............................................................................ 38
Ação Global (Global Action)....................................................................................... 40.
Esporte Cidadania (Citizenship Sports) ......................................................................41
Globo Universidade (Globo University)....................................................................... 42
Social Responsibility Themes..................................................................44
Television Drama........................................................................................................ 46
Social Advertising...................................................................................................... 48
Documentation Center – CEDOC............................................................................... 51
Social Mobilization..................................................................................................... 52
5
9
199
1st mobilization
campaign: floods
in Rio de Janeiro
75
‘Leitura nas Férias’
(Holiday Reading)
raises and
distributes over
1 million books
19
9
Criança Esperança
highlights health
initiatives. ONU approves
Telenovela
O Salvador da Pátria International Convention
discusses AIDS, in for the Rights of Children
and Adolescents
partnership with the
Ministry of Health
Criança Esperança
denounces violence
against street
children. Year of
approval of the Child
and Adolescent Law
Inauguration of
Globo Ecologia*
8
Telenovela Barriga
de Aluguel talks
about artificial
insemination
Telenovela
De Corpo
e Alma
encourages
the donation of
organs
Criança
Esperança:
UN medal
Ação Global
(Global Action)
launched in
Minas Gerais
91
19
Telenovela
Renascer and
UNICEF show the
reality of street kids
Regional Ação
Global starts in
Rio de Janeiro
Telenovela
Rei do Gado
discusses the
agrarian reform
1995
1st National
Ação Global
in 23 Brazilian
States
Telenovela
História
de Amor
disseminates
sports for the
disabled
Telenovela
A Indomada
denounces child
exploitation and
sexual tourism
Campaign ‘Troque
as Armas de
Brinquedo por
Brinquedos’
(Exchange Toy
Guns for Toys)
Telenovela
Explode
Coração
Campaign finds
60 missing
children
Regional Ação
Global starts
in São Paulo
Schumacher,
Ronaldo and Zico:
football game
raises funds for
Criança Esperança
Spielberg donates
income from new
version of E.T. to
Criança Esperança
Criança Esperança
Space in Belo
Horizonte
is inaugurated
with show
Telenovela
Coração de
Estudante talks
about Down
Syndrome
2002
1993
1992
Inauguration
of Criança
Esperança Spaces
in Rio de Janeiro
and São Paulo
Pioneer
implementation of
closed caption in
Jornal Nacional
Telenovela Zazá
has HIV-positive
character
Telenovela
O Clone
encourages
substance
dependents to
seek support
2001
Criança Esperança
deals with child’s
rights. Article 227
of the Federal
Constitution
Telenovela
Vale Tudo
talks about
alcoholism
and AA
198
1984
Ação Global
holds special
national edition
Telenovela Grito
shows prejudice
against the
mentally disabled
Inauguration
of Telecurso
2º grau in
partnership
with the
Roberto
Marinho
Foundation
90
87
19
1st donation for
the Catholic
Child Pastoral
Ministry
The serie
Malu Mulher
deals with
women’s
emancipation
198
1st Criança
Esperança
(Child Hope)
Show
1st fundraising
campaign Criança
Esperança and
UNICEF
Campaign for
the victims of
floods in Rio
de Janeiro
1978
19
1986
Inauguration
of Globo
Ciência*
1979
Telenovela Laços de
Família encourages
the donation of bone
marrow and TV Globo
receives BitC Awards
for Excellence
2000
Campaign for
Campaign for the victims
the Northeast of floods in
Southern
Region
Region
(Nordeste
Urgente)
1981
Amigos da Escola
(School Friends)
is launched
1998
3
198
Telenovela Espigão
familiarizes the word
‘ecology’
Inauguration
of Ação
1997
Social Responsibility Themes
6
1965
Social Projects and Education Initiatives
Mobilization
campaign for
the disposal of
firearms
199
Programming
Creation
of Globo
Universidade
66
19
FOUNDATION
TV GLOBO
1974
Timeline
Social Initiatives
2006
200
Telenovela
Páginas da Vida
Inauguration
discusses Down
of Globo
Esporte e
Syndrome and
Teatro
Cidadania (Sports
prejudice
and Citizenship) in
the social calendar
PAN 2007
Amigos
da Escola:
Darcy Ribeiro
Campaign with
Education Prize UNICEF for birth
and marriage
certificates
Large campaign and
mobilization against
Dengue fever
200
Amigos da Escola
starts partnership
with UNICEF
4
Criança
Esperança starts
partnership with
UNESCO
Amigos da Escola:
partnership Faça
Parte, Consed and
Undime
Telenovela Mulheres
Apaixonadas discusses
the prejudice against the
elderly. Elderly Statute
approved
Telenovela Mulheres
Apaixonadas campaigns
for Disarmament Law and
fights domestic violence
Telenovela
Passione deals
with substance
abuse
Inauguration of
program Globo
Educação*
Campaign for the
Santa Catarina
flood victims
20
09
Campaign on fifth
anniversary of ‘Maria
da Penha Law’ of
Women’s Policies
Office
Medida Certa
(Correct Body
Measurements)
Project
Brasil sem Cigarro
(Brazil without
Cigarettes)
Ação Global: Survey
shows results for the
beneficiaries
Telenovela
Caras & Bocas
reveals blind
actress
Telenovela Viver a
Vida accessibility and
real testimonies of
overcoming obstacles
Telenovela Caminho
das Índias shows real
testimonies of mentally
disabled
Criança
Esperança: record
fundraising and
114 projects
supported
Sagrado receives
Camélia da
Liberdade Prize
Inauguration of
Globo Cidadania*
2011
World Cup
Campaign for Rio
de Janeiro and
Pernambuco flood
victims
Inauguration
of Sagrado*
All against AIDS,
Summer Tips
and Heart Health
Campaigns
Telenovela Insensato
Coração receives
Rio Sem Preconceito
Prize (Rio without
Prejudice)
2010
Inauguration of
program Globo
Universidade
Traffic Safety,
Elections and
Anti-Smoking
Campaigns
Actors mobilized
for Natal sem
Fome (Christmas
without Hunger)
2003
2008
Telenovela
América discusses
the social inclusion
of the blind
Ação Global:
record events
in São Paulo
2005
Telenovela
Belíssima discusses
the trafficking of
women
7
Amigos da Escola:
Educare award
and Top 3 Ibest
(education site)
Amigos da Escola:
Top Education Prize
(3rd consecutive time)
Donations for
Rio de Janeiro
mountain region
flood victims
Criança Esperança
premises in the State
of Pernambuco
inaugurated
Esporte Cidadania:
record number of
participants
Ação Global:
record number of
participants
(2.4 million)
*Partnership with Roberto Marinho Foundation (FRM) and Canal Futura
2011 Totals
Social Initiatives
Criança
Esperança
Amigos
da Escola
Ação Global
Nacional
90
5,760
643 thousand
R$ 18.5 million
3.55
TOTAL RAISED
MILLION STUDENTS
1.3 million
70 thousand
MOBILIZATION DAYS
CALLS
SCHOOLS ENROLLED
VOLUNTEERS
47 thousand
DOCUMENTS ISSUED
35 thousand
VOLUNTEERS
2,200
114
PROJECTS SUPPORTED
PEOPLE BENEFITTED
Globo
Universidade
PARTNERS (PUBLIC, PRIVATE AND
THIRD SECTOR)
26
BRAZILIAN STATES SIMULTANEOUSLY
58
CLASSROOM EVENTS
16 thousand
PEOPLE MOBILIZED
50
2 01 1 SOC IAL I NIT IAT IVES REPOR T
REDE GLOBO
GRADUATE RESEARCH SUPPORTED
8
Esporte
Cidadania
305 thousand
Globo
Cidadania*
800 thousand
52
Sagrado
30 thousand
+ 11 million
12
AUDIENCE
PARTICIPANTS
VOLUNTEERS
1,400
PARTNERS
26
BRAZILIAN STATES SIMULTANEOUSLY
PROGRAMS PRODUCED
VIEWERS IN EACH SHOW
*GLOBO CIÊNCIA (GLOBO SCIENCE),
GLOBO ECOLOGIA (GLOBO ECOLOGY),
GLOBO EDUCAÇÃO (GLOBO EDUCATION),
GLOBO UNIVERSIDADE (GLOBO UNIVERSITY),
AÇÃO (ACTION)
GREAT THEMES DEALT WITH BY
7 RELIGIONS
264
PROGRAMS SHOWN
Social and Cultural Campaigns
780 thousand
AIRINGS
R$ 715 million
AIR TIME DONATED
49
OWN CAMPAIGNS
181
THIRD PARTY CAMPAIGNS
Brazil without
Cigarettes
Social
Responsibility
Themes
(Brasil sem Cigarro)
10
CITIES
452
34 thousand
SCENES OF SOCIO-EDUCATIONAL
CONTENT IN telenovelas
PARTICIPANTS
2,800
Body
Measurements
Project
(Projeto Medida Certa)
11
CITIES
56 thousand
PARTICIPANTS
14 thousand
TESTS (BMI AND WAIST
CIRCUMFERENCE)
2 01 1 SOC IAL I NIT IAT IVES REPOR T REDE GLOBO
NICOTINE DEPENDENCE TESTS
9
Globo
Connected to you
As we see it, the media is a tool to bring happiness and,
therefore, it seeks to create, produce and broadcast
programs to inform, entertain and educate and also to
build a fairer society.
This commitment to Brazil and Brazilians was present in
our new slogan launched last year – ‘A gente se liga em
você’ (Connected to you). It also guided documents such
as ‘Princípios e Valores da TV Globo no Vídeo’ (TV Globo’s
Principles & Values on Video), which, in 2011, joined the
‘Princípios Editoriais’ (Editorial Principles), affirming the
philosophy of Globo.
Recording of Cordel Encantado,
telenovela by Duca Rachid and
Thelma Guedes, reaffirming
Northeastern values and traditions.
In this scene, King Augusto of
Seráfia (Carmo Dalla Vecchia) and
Maria Cesária (Lucy Ramos).
Principles
Principles & Values
Published in 2009, the document ‘Princípios e Valores da TV Globo no Vídeo’ (TV’s Globo’s Principles & Values on Video)
continued to be the guide for our continuing search for quality and social responsibility last year.
The result of over two years work by a multi-disciplinary group of the company, under the leadership of the General Management
and Globo Quality Center, ‘Principles & Values’ seeks to guide what is shown on the screen. An open work and a collective
creation, the text is available on the company intranet and guides regular discussions about aligning its content with production.
The text gives special attention to viewer opions about programming, especially when dealing with controversial issues. Freedom
of expression is obtained, but it is also essential to consider respect for audience sensibility.
Besides regular qualitative surveys, Globo listens to its audience
through the Central de Atendimento ao Telespectador – CAT (Viewers’
Service Center). Created over 30 years ago, CAT has a total of
1.3 million viewers enrolled and, in 2011, it answered 615 thousand
REDE GLOBO
criticism, praise, suggestions, and complaints and asking for a range
calls from the audience, over the phone and by e-mail, soliciting
may be and in the way they wish was present also in the initiatives of
12
of information about the programming.
The commitment to be in direct contact with viewers, wherever they
TV Globo in its twitter profile (@rede_globo), which closed 2011 with
over 2.5 million followers.
http://falecomaredeglobo.globo.com
CAT, relationships channel
with TV viewers.
Galvão Bueno, Claudia Raia,
William Bonner and Marília Pêra recoding
statements for Globo Memória.
Aware of its important role in the history of Brazilian communication,
the goal of Organizações Globo is to preserve its trajectory, making
this information available to academics and the public in general.
Therefore, since 1999, Memória Globo, a sector of Central Globo
de Comunicação has carried out a detailed survey of the group files
and other public and private collections.
The project’s oral history program has over 600 interviews,
63 of which recorded in 2011, with employees and former
employees from different areas and in different positions.
Memória Globo is also responsible for the Roberto Marinho
Collection, which includes historical documents of the Marinho
Editorial Principles
In 2011, Organizações Globo launched their Editorial
details what is essential to honest journalistic practice and
Principles, with guidelines and procedures for editors of TV,
comes from the understanding that it is important to publicize
newspaper, magazines, radio and internet of the Group. Its
what Organizações Globo believe is the role of its activity and
work has been guided by the concern to assure that Globo
the fundamental contribution to build a democratic society that
journalism continues to be recognized throughout the country
values individual freedom, free initiative, human rights, the rule
as independent, non-partisan and lay, as well as unbiased,
of law, the advance of science and the preservation of nature.
precise and timely.
These same principles have guided the company since the
In TV Globo, this document was included in the text of Screen
beginning of the newspaper O Globo by Irineu Marinho, in
Principles and Values. More than an editorial handbook, it
1925: the commitment to quality journalism.
GLOBO 20 11 SOCIAL INITIATIVES REPOR T REDE GLOBO
family and their enterprises.
13
Journalism
All about you and for you
With international credibility, the journalism of TV Globo
Among the novelties in 2011 is the program Bem Estar,
places its professionals at the service of the viewers, not
which started in the mornings in February, presenting themes
only informing them about the most significant facts of
focusing on life quality, with newscasts and the participation
the moment, but also providing tools so that all can have
of specialists in a wide range of subjects.
full citizenship.
The hard work of the excellence-seeking team won a
significant recognition last year: Jornal Nacional won the
and leisure were dealt with by the daily news programs that
Emmy International Awards, for the coverage from the Rio
continued opening more opportunities for participation of the
de Janeiro desk during the take-over of the Alemão and Vila
viewers in 2011.
Cruzeiro slums by the security forces.
REDE GLOBO
Issues such as education, health, public security, transport
14
Fernando Rocha and Mariana Ferrão,
anchors of Bem Estar.
Social responsibility
In 2011, different social responsibility issues appeared daily in the Globo newscasts nationally
and regionally, as well as in special series. Some of the relevant issues highlighted during
the year were:
■■ The reporting of the tragedy caused by the rain in the mountain region of Rio de Janeiro last January,
which involved over 230 professionals.
■■ RJTV´s 1st edition spot ‘Rio de Janeiro Partner’, which transformed eight pairs of youths from different
metropolitan areas into reporters, with a special gaze on the place they live in.
■■ In September, the first edition of SPTV Partner was aired, involving 14 youths from 7 areas in Greater
São Paulo.
■■ São Paulo: From April to July, SPTV showed 250 broadcasts about air pollution in the city, in project
‘RespirAr’. In September, “Flutuador” project traced the path of the Tietê River in 2009, comparing the
the past situation with the situation at the time.
Partners from São Paulo bring the views
of young viewers to the TV news.
crack cocaine in the state and the difficulties of patients awaiting
in the organ donation lists.
■■ Brasília: In DFTV, project ‘Globo Cidadania’ visited twelve towns
around Brasília. The teams stayed there for a week, showing
the problems, demanding solutions, providing services and
highlighting good initiatives.
■■ Recife: PETV gave a special highlight to transformations in the
eight towns that make up the so-called Suape territory, around
the port. Another highlight was the series about
the neglect and exploitation of street boys and girls in
Greater Recife.
■■ Minas Gerais: In two special series, MGTV showed the use of
15
Journalism
New spots and special reports
Enhancing the way in which news is presented is one of the hallmarks of Globo´s telejournalism and, in 2011, it aired dozens
of special reports.
■■ Bom Dia Brasil: With the new anchor, Chico Pinheiro, the newscast was the first to
broadcast the earthquake and tsunami devastating Japan in March. The Brazilian
underground came to the surface in broadcasts that showed the situation of crack
Globo Repórter team explores the
Atlantic Forest in a balloon expedition.
cocaine users living in inhuman conditions in the sewers of Brasília.
■■ Jornal Hoje: The special report ‘Sustentabilidade’ (Sustainability) showed innovative
ideas and problems around this theme in Brazil and abroad. Hoje em Forma (In Shape
Today) showed physical exercises of various forms as well as information about health
and wellbeing.
■■ Jornal Nacional: In a special series, the news program showed the vulnerability of
Brazilian frontiers, the uncontrolled use of chemicals in farming and the neglect of
breast cancer screening tests in the public health sector.
■■ Jornal da Globo: This news program inaugurated a spot on Personal Finances, with
Mara Luquet. It received the CNT Grand Award of Journalism for the series “Airports:
Last Call”, which denounced the lack of infrastructure of Brazilian airports. In
November, it was the first to show the arrest of the drug trafficker Nem da Rocinha,
in Rio de Janeiro.
■■ Fantástico: Last year the program excelled in various investigative reports. It denounced
the precarious state of police stations throughout Brazil; the poor quality of nursing
courses in the country; the illegal mansions built in environmental reservations. With
informative series about AIDS, diabetes and hepatitis, Dr. Drauzio Varella rounded off the
year with the campaign Brazil without Cigarettes. There was also a huge response to the
spot Medida Certa (Body Measurements Project), which showed anchors Zeca Camargo
and Renata Ceribelli facing the challenge of changing eating habits, doing physical
exercise and gaining a healthier body over three months.
16
Profissão Repórter shows the daily routine of
a photographer on police coverage. Below,
Ernesto Paglia and Glenda Kozlowski, in
Globo Mar in 2011.
■■ Globo Repórter: With new props, the program continued to show outstanding reports,
which are its hallmark. These included an expedition through Brazil on board a balloon
that unveiled the Atlantic Forest; also a trip to Amazon River waters, from the first
springs to the furthest point of the estuary.
■■ Globo Rural: In a special report in January, the program showed how and when “cordel
literature” began. In March, it highlighted the geological origins of the“caatinga” region
and efforts of researchers and farmers to attain sustainable farming in the region.
■■ Profissão Repórter: The program worked on themes of impact, such as the service
that assists victims of sexual violence of Pérola Byington Hospital, in São Paulo and the
impact of alcohol abuse among youths.
sea fauna of the State Park of Parcel de Manuel Luís, in the state of Maranhão, and
surrounding the islands of Trindade and Martim Vaz, almost 1.2 thousand km from the
Brazilian coast.
■■ Globo Natureza: It is a new project, with reports from the six biomes of the country and
showed 51 short programs about Brazilian fauna and flora.
■■ Globo News: With a new logo celebrating 15 years on the air, the channel established
the concept “never off the air”. A solid leader among cable TV news channels, Globo
News reached 80% of all viewers – over 28.5 million different people and 28% more
than the previous year.
■■ Globo Mar: With 13 new episodes, the second season of the program showed the rich
17
Entertainment
Fun and social commitment
In 2011, TV Globo celebrated 60 years of Brazilian television
drama with the inauguration of the 11 p.m. slot, which
successfully launched a new version of O Astro, the
well-known work of Janete Clair.
Its team of directors, authors, cast, production, costume,
scenery, art production, lighting, engineering and special effects
created programs and stories that entertained and also invited
the viewers to reflect, focusing on issues such as education,
health, citizenship, consumer rights and quality of life.
Besides the telenovelas, which have a history of covering
social issues, programs such as TV Xuxa and Esquenta!
opened to stories of overcoming great difficulties. In Estrelas,
celebrities had an opportunity to tell how they support social
causes. Amor & Sexo discussed, among other themes,
REDE GLOBO
various aspects of sexual health. In Altas Horas, Serginho
18
Groisman made several reports on bullying. In Programa do
Jô, people who made a difference in 2011 were interviewed.
Domingão do Faustão took experts onstage to speak about
various subjects on the spot with ‘Tô a Fim de Saber’ (I’d
Like to Know). Also in Mais Você, spots such as ‘S.O.S Mais
Você’, with Dr. Guilherme Furtado, and ‘Será que eu posso?’
(Am I able?), with economist Roberto Zentgraf, answered
doubts and provided services to viewers.
Caldeirão do Huck closed 2011 with the make-over of 9
houses in ‘Lar Doce Lar’ (Home Sweet Home) and 12 cars in
‘Lata Velha’ (Old Can).
Above, Rodrigo Lombardi as Herculano Quitanilha in the telenovela
O Astro and Fernanda Lima in Amor & Sexo. On the right, Regina
Casé and popular culture in Esquenta!, Angélica in the judo social
project and anchor Flávio Canto; Ana Maria Braga with Dr. Guilherme
Furtado and Luciano Huck in ‘Lata Velha’.
Sustainable Management
Sustainability behind
the screen
RECYCLING/REUSE
4,638
TONS OF WOOD
1,185
TONS OF RECYCLABLE MATERIALS
Although television is of low environmental impact, the concern
for sustainable management is constant in all Globo units.
5,823
TOTAL TONS
Sustainability is a concept which is present in the everyday
life of employees.
In Central Globo de Produção – CGP (Globo Production
Center), known as Projac, in Rio de Janeiro, many actions are
taken to seek greater efficiency in production processes and
the preservation of the environment, including:
■■ Implementation of the certifications: ISO 14001 (environmental)
since 2007, and ISO 9001 (quality) since 2002, and an explicit
environmental policy since 2004.
■■ Recovery and preservation of 1 million square meters of green
REDE GLOBO
area, including Atlantic Forest, with over 120 thousand native trees.
20
■■ Rainwater collection.
■■ Use of over 200 non-polluting electric cars.
■■ Recycling of paper and use of 100% source controlled wood.
■■ Sewage treatment plant, processing 200 thousand liters of effluents
per day and removal of BOD between 94% and 97% (above the
85% required by law).
■■ Reuse of PVA paint, paper (savings of 1.7 million sheets/year),
wood, scenery canvas and other materials.
Central Globo de Produção (Projac) has
one million square meters of recovered
and preserved Green Area.
Belo Horizonte
Since 2010, Globo Minas has had environmental certification NBR ISO 14001:2004. Among
its practices are the monitoring of vehicle emissions, washing of vehicles with spraying and the
correct disposal of 100% of solid waste. It has also drastically reduced paper consumption and
built a rainwater retention system used for washing company vehicles, which will soon be used for
toilet flushing, as well.
The historical towns of Mariana, Ouro Preto and Sabará have been included in the program
‘Uma vida, uma árvore’ (One life, one tree), which has planted over 62 thousand seedlings
since 2008 – one for each child born in Belo Horizonte, Betim and Contagem.
São Paulo
In São Paulo, the initiatives involve dry cleaning 65% of vehicles, sorting-at-source, recycling
paper, banners and plastic cups and the use of high performance and LED lighting. The
company is also involved in initiatives to restore the Pinheiros River (Associação Águas Claras)
Brasília
Eco-efficient initiatives include sorting-at-source of solid waste, taps and toilet flushing
with timers, rationalizing the use of air conditioning, the use of new electronic TV equipment
that dissipates less heat, and new technology for monitoring battery loads which drastically
reduces recharges.
Recife
In Recife, recycling and the correct disposal of solid waste were reviewed, to a total of 2 tons,
and taps and toilet flushing, as well with timers were installed.
and its margins (Pomar Project).
21
Human Resources
Encouraging new talents
With the certainty that building a fairer society begins in-house, Globo
invests in the development of its over 12 thousand employees, providing
INVESTMENTS IN R$ THOUSAND
multiple opportunities for professional growth.
involved in regular social projects and campaigns. In total, twelve thousand
2,876,339 PERSONNEL*
104,287 HEALTH
37,340 FOOD
25,835 PRIVATE WELFARE
23,357 EDUCATION AND DEVELOPMENT
13,003 INTEGRATION AND FESTIVITIES
8,107 TRANSPORT
4,307 SOCIAL AND JOB SECURITY
3,092,576 total
tons of food were gathered and donated to victims of floods, public schools
(*) Remuneration, profit share and other.
In 2011, R$ 23 million was invested in education and development. To
promote citizen awareness, some highlights were the programs Jovem
Aprendiz (Youth Apprentice), which trained 158 young people aged
14 – 24 and Sem Limites (Without Limits), which has hired disabled
employees since 2000.
Volunteer work is part of daily life in the company: last year, we mobilized
660 employees in different initiatives aside from the large number of staff
REDE GLOBO
and social institutions in Rio de Janeiro and São Paulo.
22
Members of the programs
‘Sem Limites’ (left) e
‘Jovem Aprendiz’ (right),
with the disabled and
youths aged 14 to 24.
23
Globo Cidadania
A program
connected to you
Globo knows the transformative power of television and
it´s role as a tool for education, as well as a vehicle for
transmission of values and discussion of ideas.
This concept, always in the programming, was reinforced last
year with the creation of Globo Cidadania (Globo Citizenship).
On Saturday mornings, this special block concentrates the
programs Globo Ciência (Globo Science), Globo Educação
(Globo Education), Globo Ecologia (Globo Ecology), Globo
Universidade (Globo University) and Ação (Action), which
value the search for knowledge and a better life.
This initiative deepens the work carried out in partnership
with the Fundação Roberto Marinho (Roberto Marinho
Foundation) and Canal Futura, which has already
brought results, such as Telecurso, providing basic and
professional training, and Sagrado, which provides air
space for religious diversity.
Serginho Groisman and other hosts of the
programs of Globo Cidadania:
Helena Lara Resende, Alexandre Henderson,
Max Fercondini, Lizandra Trindade,
Paulo Mário Martins, Julia Bandeira and
Mariane Salerno.
Globo Cidadania
Knowledge
at the right time
Science, ecology, education and social mobilization have air
time assured on Saturday mornings in the program Globo
Cidadania. The special journalistic programs are a new
addition to TV Globo’s programming, launched in September
last year on TV and the internet.
Presented by Serginho Groisman, the new program brought
together Globo Educação, Globo Ciência, Globo Ecologia,
Globo Universidade and Ação to focus on a single objective:
REDE GLOBO
making a difference in people’s lives.
26
See what each program
showed in 2011
Sharing and disseminating knowledge is a common factor
among the programs, which are recognized by the audience
as an important source of information.
Whether in the challenges of teachers in basic education
in Globo Educação, in the paths of research of Globo
Universidade or in the advances of our scientists shown in
Globo Ciência, the objective is to prompt the exchange of
ideas and to deepen discussions.
Max Fercondini on Globo Ecologia.
At the side, Alexandre Henderson
on Globo Ciência; Helena Lara
Resende on Globo Educação and
recording of Globo Ecologia.
Globo Ciência has publicized scientific advances, explaining
how science is part of the everyday life of all of us. Continuing
it´s work from previous years, the program showed the life
and work of great international scientists and the relevance of
their inventions and research today. Since 2011 was chosen
by the UN as the International Year of Chemistry, the program
highlighted geniuses such as Marie Curie, Alexander Fleming
and Linus Paulling.
Globo Educação portrayed everyday life in public schools,
advocating good teaching practices and the participation
of parents and communities. Current and controversial
issues such as bullying, gender prejudice and violence were
as education in the digital age, as well as lasting problems,
such as school dropouts, the lack of prestige of teaching
courses and the need to improve adult education.
Globo Ecologia sought to explain why preserving the planet
is so important and how simple measures contribute to this
goal. In 2011, chosen by the UN as the International Year
of Forests, the program did a special series on the theme,
showing how forests influenced and continue to influence our
economy, our politics and culture, and, of course, our climate.
The controversial Brazilian Forest Code, under discussions in
the National Congress, had a program all to itself.
GLOBO C IDADANIA 20 11 SOCIAL INITIATIVES REPOR T REDE GLOBO
discussed by specialists. New issues were also included, such
27
Globo Cidadania
Globo Universidade, portrayed students and teachers
who make a difference within and outside Brazil. From north
to south, the program showed new courses for a rapidly
growing country, such as those related to Oil Engineering,
Nanotechnology and Biomedicine. The program also travelled
the world to show how, in Australia, Brazilians research
new methods to reduce sea pollution, new technologies for
industry and for human health.
Ação covered social projects and initiatives of nongovernment organizations, and stories of people who fight to
improve the reality of the country. The program won the 16th
ABRELPE Reporting Award, of the Brazilian Association of
Public Cleaning and Special Waste Companies, for the report
on ‘Conscious Consumption’. It also showed the mobilization
of small communities to assure sustainable income, preserving
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the cultural heritage and life in harmony with the environment.
28
Above, graduation ceremony of Coimbra
students, Globo Universidade. On the
right, Mariane Salerno, from Ação, visiting
Mamirauá Reservation, the first sustainable
development reserve of Brazil
Citizenship Portal
A great virtual showcase of the social projects and initiatives of
TV Globo, Portal Cidadania (www.globocidadania.com.br)
included the websites of the programs Globo Ciência, Globo
Ecologia, Globo Educação, Globo Universidade and Ação, as
well as the websites Criança Esperança, Amigos da Escola
and Ação Global.
In the Portal, besides being able to watch all the programs
that have already been aired, the audience also has access to
exclusive reports that go deeper on issues discussed in each
Fostering dialogue
In 2011, eight forums were held with the production teams
of the five programs as well as invited specialists to discuss
content, format, concept and operation, and to promote the
integration and renewal of these programs in 2012.
The idea is to bring the program closer to everyday life,
increasing dialogue with all audiences.
Internet portal with the content of the
Globo Cidadania programs and
social projects.
program and relate them to other fundamental issues.
29
Sagrado and Other Partnerships
In Sagrado, open space for religious
diversity. Above, chief Sapaim and
Rabbi Nilton Bonder.
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Room for diversity
30
Besides the partnership in Globo Cidadania, Globo has joint
In 2011, the series was presented with the Camélia da
initiatives with the Roberto Marinho Foundation to promote
Liberdade Award, in the press category, from CEAP (Center
knowledge and citizen awareness.
for the Coordination of the Marginalized Populations), and
Sagrado, a series of two-minute long daily programs
discussing themes related to contemporary world from the
was nominated for the National Human Rights Award, of the
National Human Rights Office.
point of view of various religions, is broadcast on Globo and
Another important source of knowledge is the program
Canal Futura. A measure towards increased dialogue and
Telecurso, a distance education system of the Roberto
living without prejudice, the programs bring the views of the
Marinho Foundation, which, since 1978, has helped Brazilians
Catholic and Protestant churches, Afro-Brazilian religions,
around the country to finish basic schooling and gain access
Spiritualism, Islam, Buddhism and Judaism.
to a vocational training opportunity.
In its 30 years of operation, the Roberto Marinho Foundation has created models and methodologies to transmit environmental,
educational and cultural knowledge that have become a reference in Brazil. Books, CDs, DVDs and maps
make up the material of the
project ‘A Cor da Cultura’.
Last year, Futura created informational film clips with the
Also in 2011, Futura concluded the second phase of the
project ‘Alô, Brasil. Aqui Tem Educação!’ (Hello, Brazil,
project ‘A Cor da Cultura’ (The Color of Culture), in 34
Here is Education!). With an aim to serve the population, the
cities in 6 Brazilian states, with the objective of supporting
minute-long inserts are introduced by Serginho Groisman and
the dissemination of the African and Afro-Brazilian history
shown in the fade (gaps with free exhibition slots) of Globo
and culture. A partnership between Globo and Futura
satellite and Globo International. Also in partnership with
with Petrobras, MEC, SEPPIR (Racial Equality Policies
Globo, Futura actively participated in the ‘Semana Global
Secretariat), CIDAN (Documentation Center of Black
de Empreendedorismo’ (Global Entrepreneurial Week), held
Artists), Palmares Foundation, and TV Brasil, the Project
by the Endeavor NGO in November, to encourage innovation,
has trained over 3.800 teachers and benefited over 780
creativity and entrepreneurial initiatives.
thousand students.
Canal Futura is a social communication project, supported by private initiative, and it is of public interest. Managed by the
Roberto Marinho Foundation with Globo as one of its partners and funding agencies, it has two dimensions: TV with attractive
and educational programming and the mobilization of communities and educational and social institutions.
High school TV course, broadcast since 1978.
31
Social Projects and
Educational Initiatives
Live and in color
Besides the commitment of transmitting quality content
contributing to the information and development of
society, Globo becomes fully involved and uses all its
communications capacity to mobilize Brazilians around
social themes and the construction of a better future.
Focusing on basic citizenship aspects, such as education,
health and solidarity, TV Globo has countrywide projects
and lives out ideals it has had since it started.
Initiatives such as Criança Esperança (Child Hope),
Amigos da Escola (School Friends), Ação Global (Global
Action), Esporte Cidadania (Citizenship Sports) and Global
Universidade (Globo University) have become a national
reference and confirmed that making a difference is within
the reach of all.
Students swimming in Espaço
Criança Esperança of
Rio de Janeiro.
Criança Esperança
2011 CAMPAIGN
Mobilization for our
children and youths
Twenty-six years after the first campaign in 1986, Criança
Esperança (Child Hope) reflects TV Globo’s concern with the
rights of Brazilian children and youths. Held in partnership with
Unesco (UN Education, Science and Culture Organization)
and broadcast as a campaign that involves Globo’s talents,
the Project has had great achievements since 1986:
■■ R$ 250 million raised.
■■ Over 5 thousand projects supported.
■■ Over 4 million children, adolescents and youths benefitted.
With great impact and mobilization in all corners of Brazil, the
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campaign grows each year. In 2011, with a show that invited
34
the public on a trip around Brazil, illustrated with the paintings
of Cândido Portinari, it received over 1,3 million calls, and
record fundraising of R$ 18,5 million.
End of Criança Esperança
show, with Renato Aragão
in the middle.
20
INSTITUTIONAL FILMS
240
GLOBO STAFF INVOLVED
+ 20 thousand
PEOPLE MOBILIZED
243
REPORTS
84
ACTIONS IN ENTERTAINMENT PROGRAMS
36
EVENTS
A permanent action
Besides the NGOs selected each year, the campaign also
supports the Catholic Child Pastoral Ministry and the Criança
Esperança (ECE) – reference centers that assist vulnerable
Over 10,000 children, teenagers
and youths benefitted from
the Espaços Criança
Esperança in 2011.
children in regions of greater social risk. The four units below
are managed in partnership with the following institutions:
■■ ECE Belo Horizonte/MG - PUC Minas.
■■ ECE São Paulo/SP - Instituto Sou da Paz.
■■ ECE Rio de Janeiro/RJ - Viva Rio.
■■ ECE Jaboatão dos Guararapes/PE - Catholic University of
Pernambuco, Brazilian Army and Jaboatão dos Guararapes
City Hall.
The Criança Esperança Spaces had a lot to celebrate in 2011:
■■ 10,591 children, adolescents and youths benefitted.
■■ 44,154 monthly participants in the workshops.
■■ 26,937 monthly participants in training courses, from vocational
training to school tutoring programs, and also people who were
introduced to the labor market.
■■ 8,323 monthly participants in the digital inclusion centers in Belo
Horizonte, Rio de Janeiro and São Paulo.
■■ 51,869 participants in 442 internal and external events
throughout 2011.
35
Criança Esperança
Contagious solidarity
The success of Criança Esperança is the result of the
The team of talents of TV Globo has given a decisive
determination of Globo and its partners in making solidarity
contribution in the mobilization for fundraising. Last year,
happen and spread through the country. In 2011, there
Mesão da Esperança (Hope Committee) was a success –
were 90 days of action, and the campaign was included in
on the day of the show and the final day of the campaign, the
Globo programming with a strong emphasis on mechanisms
staff took turns answering the phones for donation. This joint
for donation and the defense of the rights of children and
effort involved 150 people and brought the greatest income
youths. There were, in the end, 20 films in over 43 thousand
obtained in a single day in all the history of Criança Esperança.
broadcasts, as well as advertisements in newspapers,
magazines and on the radio.
Year by year, the campaign is ever more present in
the social networks and on the Internet. In 2011, a
new website (www.criancaesperanca.com.br) increased
transparency, informing ways of donating, the flow of donated
REDE GLOBO
move (Hope is what drives us), and was made up of four phases:
■■ First phase - Manifesto: The intention was to increase curiosity
and reflection around the word HOPE.
■■ Second Phase - Hope is what drives us: This stage raised
funds, projects supported, activities in Criança Esperança
awareness of Brazilians, with the statement “Hope can feed people,
spaces and also what happens in the wings of the great show
campaigns and even a country”.
broadcast on August 20. Between July and August, there
36
The 2011 campaign had the motto A Esperança é o que nos
were 944,699 hits, an increase of 151% compared to 2010.
■■ Third Phase - Feed Hope: With the beginning of the donations
over the phone, it had the theme ‘feed the hope of those who take
The campaign also went out on the streets in special
action’. In the last week of donations over the phone, films were
initiatives, such as Corrida da Esperança (Hope Race)
shown of the countdown, as well as broadcasts of films announcing
and Dia da Esperança (Hope Day), a Saturday of cultural
corporate donations to the campaign.
and sports activities in nine projects supported by Criança
Esperança. It was a relevant opportunity for the children
and youths who benefit through the projects to speak
out and the event was also a showcase of initiatives and
incentive to donations with the volunteer participation of TV
Globo staff.
■■ Fourth Phase - Continue to feed Hope: The intention was to
make known the new platforms for donations to Criança Esperança
throughout the year. The motto was “make your donation and
contribute to feeding the hope of thousands of Brazilian youths and
children through other forms of donation: website, lottery shops and
shops with the Criança Esperança sign”.
The show, in Arena de
Jacarepaguá, in Rio de Janeiro,
travelled through the Brazilian
regions, with pictures by
Cândido Portinari among
the props.
Amigos da Escola
Thousands of friends
3
If education is a universal right, it should also be the
responsibility of all citizens. This is why Project Amigos da
INSTITUTIONAL FILMS
6
5
Escola (School Friends) has sought, since 1999, to involve
CLASSROOM EVENTS
TRAINING OF SCHOOL PRINCIPALS
all segments of society to value public schools and teachers.
13
An initiative of TV Globo in partnership with the National Council
163 thousand
of State Educação Secretaries (Consed), the National Union
REPORTS
PEOPLE MOBILIZED IN SCHOOL EVENTS
of Municipal Education Managers (Undime), Faça Parte
Institute and Unicef, Amigos da Escola established itself as
an initiative of recognized effectiveness: last year, for the third
consecutive year, the project received the award Prêmio Top
Educação – As Marcas mais Lembradas (Top Education
Prize - The Most Remembered Brands), by Revista Educação,
social action category. The choice reflects what can be seen
in practice:
REDE GLOBO
■■ 5,760 public schools enrolled and receiving information and
38
support material for extracurricular activities.
■■ 3.55 million students involved in school tutoring, activities to
encourage reading, good health and quality of life, arts, sports and
digital inclusion.
■■ 70 thousand volunteers, among teachers, students, family and
community members who are proud to be known as “school friends”.
■■ 5 training events for school principals, focusing on the management
and development of projects with the support of volunteers.
Activity of Amigos da Escola:
school vegetable patch in
Minas Gerais.
A school of all for all
Focusing on the theme Educação e Valores (Education and
The concepts of the project were present in various actions
Values), in 2011, Amigos da Escola directed the attention of
carried out throughout the year:
education. Events such as days with special themes and days
for family school visits, and through institutional campaigns
and reports, this concept was present in various actions
throughout the year and can also be seen on the website.
www.amigosdaescola.com.br.
According to the directors and discussion groups held in Rio
de Janeiro, São Paulo, Minas Gerais and Pernambuco, the
project extended the vision of schools, opening up to the
community component.
■■ Thematic Days: four national meetings involving 138 thousand
participants.
■■ Family at School Day: over 25 thousand participants in an event
that encourages the presence of parents in schools all over
the country.
■■ Institutional campaign: to raise awareness and mobilize society to
participate in the daily activities of public education.
■■ Journalism: Globo newscasts, national and local reports on success
practices in public schools and relevant education issues.
■■ I want to be a volunteer: a new study published (website, printed
and CD-Rom), to guide those interested in becoming volunteers in
local schools.
■■ Monitoring System: special tools for the monitoring of schools
enrolled in the program.
Students from ten schools
of São Paulo watching
Festival Risadaria.
Social Projects and Educational Initiatives 2011 SOCIAL INITIATIVES REPOR T REDE GLOBO
society to the importance of the involvement of all in quality
39
Ação Global
A party for a better life
For many people, Ação Global (Global Action) is the gateway
to citizenship. Since 1995, in partnership with Sesi (Industry
Social Service), it has held 32,6 million appointments, benefitting
5
INSTITUTIONAL FILMS
18 million people.
102
As in a great party, on a single day and throughout Brazil,
58
various free services are offered, such as the issuing of basic
documents, preventive healthcare and legal advice.
In 2011, for the 16th year, Globo, the project, its partner
REPORTS
43
EVENTS
891 mil
PEOPLE MOBILIZED
institutions and volunteers promoted citizenship through
activities brought together in a great event that filled 31
Brazilian towns on May 14. The success of Ação Global
Nacional can be seen in its numbers:
■■ Over 640 thousand citizens assisted (1.8 million appointments).
■■ Over 35 thousand volunteers providing professional services,
REDE GLOBO
including Globo staff.
40
■■ 31 Globo actors visiting the event in all regions of the country
(including Alexandre Borges, Fabiana Karla, Malvino Salvador,
Paloma Bernardi, Milena Toscano and Edson Celulari).
Besides the National Campaign, São Paulo and Rio de Janeiro
also held regional events, including: 11 in Rio, involving over 230
thousand people. In an event held in the Criança Esperança
Space of Vila Brasilândia, in São Paulo, over 21 thousand
people were assisted.
Actors with Alexandre Borges
actively participating in Ação
Global program.
Esporte Cidadania
Organized by Globo in partnership with Sesi, Esporte
Cidadania (Citizenship Sports) promotes sports as a tool
skills, values for life quality are transmitted.
Inaugurated in 2006 during preparations for Pan 2007, to
value sports, the project had its 7th edition last year in 35
Brazilian cities in all the states and in Brasília. The events
involved over 304 thousand people, who participated in
free sports activities, such as a football tournament and a
gymnastics display.
In Ação Global, youth gets first
work document.
Champion Fabiana Beltrame in
Esporte Cidadania in Honório
Gurgel, in Rio de Janeiro.
for social transformation. On a day which highlights physical
41
Globo Universidade
Sharing experiences to
add to knowledge
Created in 1999, the mission of Globo Universidade (Globo
University) is to share experiences which add to knowledge.
For this to happen, it establishes a permanent relationship with
academic circles. Through debates, seminars, publications
and support to research, Globo Universidade has contributed
RespirAr Seminar, help in partnership with the School
of Medicine of de University of São Paulo (USP).
to scientific production and publication, as well as training
Since 2008, Globo Universidade has also been present in
■■ RespirAr Seminar – University of São Paulo
the programming of TV Globo: on Saturdays, at 7 a.m., the
Air pollution in São Paulo was the theme of ‘RespirAr’,
program presents reports on the main universities in Brazil
held in partnership with the Medical School of São Paulo
and the world. In 2011, the program was included in the
(FMUSP) and TV Globo. The event brought together
programming of Globo Cidadania, which involves Globo
specialists to discuss the theme and concluded a
REDE GLOBO
Highlights in 2011:
Ciência, Globo Educação, Globo Ecologia and Ação.
journalistic series produced by Globo.
future professionals.
research, seminars and events organized. The visitor can also
42
Globo Universidade has a website www.globouniversidade.
com.br with reports, interviews, information about support to
watch the full versions of programs.
■■ 3rd National Meeting of TV Fiction Researchers
in Brazil – Ibero-American Observatory of Television
Fiction.
■■ National and International Intercom Conferences –
Brazilian Society for Interdisciplinary Communication
Studies.
■■ Seminar on Intellectual Property – University of
São Paulo.
Amores de Verdade x Verdades do Amor Seminar help
in October last year at PUC-Rio University.
58
EVENTS
16 mil
PEOPLE MOBILIZED
GRADUATE RESEARCH SUPPORTED
51
PROGRAMS
Television as the object of study
Through partnerships with about 30 universities and scientific entities in Brazil and abroad, Globo Universidade has
won the respect of academic circles, by encouraging the exchange of ideas and studies about the world of television.
Some project highlights in 2011:
■■ Courses on New Medias (UFRJ), New Medias and Technology
Television Fiction in Brazil: Platforms, Convergence and
(Instituto Mauá) and Digital TV Specialization (Unisinos-RS) with
Virtual Communities), both in partnership with Observatório
Globo engineering and technology professionals, who shared their
Iberoamericano de Ficção Televisiva (Obitel).
expertise with university students.
■■ Publication of four academic books focusing on television: ‘Estudos
de Televisão: Diálogos Brasil – Portugal’ (Television Studies:
Dialogs Brazil – Portugal), in partnership with ECO-UFRJ Graduate
■■ International partnerships with Coimbra University, California
University, Westminster University and the Massachusetts Institute
of Technology.
■■ 1,7 thousand visits of professors, researchers and students to the
Program; ‘Juventudes e Gerações no Brasil Contemporâneo’
installations of Central Globo de Produção (Rio de Janeiro) and
(Youth and Generations in Contemporary Brazil), in partnership
Central Globo de Jornalismo (São Paulo).
with ESPM; ‘Anuário Obitel 2011: Qualidade na Ficção Televisiva
■■ Support to two communication prizes: Luiz Beltrão de Ciências da
e Participação Transmidiática das Audiências’ (Obitel Yearbook
Comunicação Prize and José Marques de Melo Prize - Estímulo à
2011: Quality in Television Fiction and Transmedia Participation
Memória da Mídia (Encouraging Media Memory).
of Audiences) and ‘Ficção Televisiva Transmidiática no Brasil:
Plataformas, Convergência, Comunidades Virtuais’ (Transmedia
■■ 440 accesses to project website and 20 thousand Twitter
followers.
50
43
Social Responsibility Themes
Joining together for
a better world
Globo provides publicity time for social campaigns of
non-profit entities and organizations and reaffirms its
commitment in promoting social wellbeing.
Every year, thousands of free broadcasts cover themes
of public interest, promoting citizenship and assuring the
fulfillment of rights and the democratization of access
to culture.
These initiatives, also disseminated through telenovelas
and programs of TV Globo, often spill off the screens onto
the streets, in movements of great popular mobilization and
concrete changes.
Insensato Coração, by Gilberto Braga and
Ricardo Linhares, in the fight against sexual
discrimination. On screen, Haidê (Rosi
Campos), Sueli (Louise Cardoso), Hugo
(Marcos Damigo), Xicão (Wendell Bendelack)
and Zuleica (Bete Mendes).
Television Drama
Social themes in telenovelas
Entertainment can be a powerful tool to provoke reflections and debates about important
social themes in the life of the country and of the viewers of TV Globo. Therefore, in recent
years, Globo has collected examples of how television drama can help to transform reality,
promoting ethical and universal values and principles, encouraging a change of attitude and
new behaviors, promoting social criticism, and bringing debate to relevant issues for society.
Concepts of social relevance are present in all Globo telenovelas and series: in 2011,
programming demonstrated over 400 socio-educational scenes and over 1,500 focusing
on social issues. Some of the highlights were:
■■ Ti-ti-ti and Insensato Coração, dealing with respect to sexual diversity and resistance to homophobia.
Insensato Coração won the first prize Rio Sem Preconceito (Rio without Prejudice), from the Special
Office of Sexual Diversity of Rio de Janeiro, and was named to the National Human Rights Prize of the
National Human Rights Secretariat.
■■ Fina Estampa, that raised awareness about domestic violence against women.
■■ Malhação, which dealt with breast cancer, drug abuse, eating disorders and teenage pregnancy.
REDE GLOBO
■■ Cordel Encantado, besides valuing Northeast Brazil popular culture, it highlighted the
46
importance of education.
■■ Morde & Assopra and Aquele Beijo, which denounced social injustice and the conflicts caused by
intolerance between social classes.
■■ Araguaia, which dealt with the importance of legalizing the guardianship of children and teenagers.
■■ A Vida da Gente, is a very realistic picture of modern society, focusing on themes of social relevance :
seeking a better quality of life in old age and parental alienation, citizen awareness, information about
diseases, new family arrangements and paths to solve conflicts.
Domestic violence was one of the issues
of social responsibility dealt with in Fina
Estampa. In this scene, Celeste (Dira
Paes) and Baltazar (Alexandre Nero).
47
Social Responsibility Themes 2011 SOC IAL IN ITIATIVES REPOR T REDE GLOBO
Social Publicity
A window for public
utility themes
Globo believes that informing and mobilizing the population
on themes of public utility and culture promotes debate and
citizenship and contributes to social development. Therefore,
it opens opportunities in its programming for campaigns
of social relevance. In 2011, the broadcasts of its own and
third-party advertisements was about 780 thousand,
the equivalent of over R$ 715 million in publicity. Of this
total, 134 thousand were through the 117 Rede Globo
affiliates that provided the equivalent of R$ 111 million in
advertising slots.
In 49 of its own campaigns and in partnership of important
institutions, it discussed education, health, the environment
REDE GLOBO
and citizenship issues. Among others, we may quote:
48
■■ Prevention of Dengue fever.
■■ Peace in soccer stadiums.
■■ Five years of the ‘Maria da Penha’ Law.
■■ Flooding alerts and requests for donations for victims of rains.
Support for culture, exhibition of Portinari
paintings, and also social campaigns –
against prejudice toward the disabled
and homosexuals.
Besides holding its own campaigns, Globo provides advertising slots
for organizations of civil society, medical societies and non-profit
entities. Some of the 181 campaigns supported last year were:
■■ Selo Escola Solidária (Solidarity School Seal), to encourage school
■■ First immediate dose of antibiotics in health clinics, in partnership with
the Catholic Child Pastoral Ministry.
■■ Fighting sexual exploitation and child abuse, in partnership with WCF
Institute – Childhood Brazil.
■■ Inclusion and rights of people with Down’s Syndrome, in partnership with
Instituto MetaSocial.
■■ Carinho de Verdade (True Kindness), fighting child abuse and sexual
exploitation, in partnership with the National Council of SESI.
■■ Quem Ama Abraça (Those Who Love Embrace), fighting domestic violence
OWN CAMPAIGNS AND IN PARTNERSHIP:
311,575 SPOTS
FREE PUBLICITY EQUIVALENT TO
R$ 310 million
(NOT INCLUDING PRODUCTION COSTS)
THIRD-PARTY CAMPAIGNS:
408,161 SPOTS
R$ 311 million
CULTURAL SUPPORT:
60,706 SPOTS
against women, in partnership with REDEH (Human Development
Network), Ford Foundation and Magna Mater Institute.
R$ 94 million
■■ Mobilization against child mortality, with Abrinq Foundation.
Total:
■■ Prêmio Innovare, a prize encouraging good practices in the judiciary.
780 thousand SPOTS
Culture is also included with the broadcasting of artistic shows,
exhibitions, festivals and cultural events throughout the country.
Last year, this support corresponded to over R$ 94 million, in
campaigns such as:
■■ Rio de Janeiro Biennal Book Exhibition.
■■ 13º Book Show for children and youths, by National Child and Youth Book
Foundation - FNLIJ.
■■ CUFA (Slum Dwellers Center) Initiatives: Anu Prize, Slums Cup.
■■ Back2Black Festival.
■■ Exhibition of Cândido Portinari’s panels “Guerra e Paz” (War and Peace).
R$ 715 million
volunteers, in partnership with Instituto Faça Parte.
49
Social Publicity
REDE GLOBO
Globo Teatro
50
Since 2006, Globo has had a special project to promote
Brazilian theater. Besides publicizing plays and festivals,
with over four thousand short films in programming
intervals, it also published a weekly page in the newspapers
O Globo and O Estado de São Paulo and through the portal
www.globoteatro.com.br, with articles, reports, videos
and interviews.
‘Alice through the Looking
Glass’ – play by Grupo
Armazém. In the detail, the site
of Globo Teatro.
CEDOC
Contribution to the history
of television
The history of a country is written every day in each act of
also in the various cultural productions. For 36 years, the
Centro de Documentação da TV Globo (CEDOC) has
R$ 3.4 million PUBLIC AND PRIVATE INSTITUTIONS
R$ 184 thousand UNIVERSITIES AND COLLEGES
been the repository of this history.
R$ 108 thousand ORGANIZATIONS OF CIVIL SOCIETY
With millions of texts, photos and images produced for the
R$ 3.7 million TOTAL PROVIDED
newscasts, sports and entertainment programs, it is an
important work tool for TV Globo professionals to consult and
for new programs.
As a way of sharing access to this collection, Globo tries to
provide access for research and use of the content. In this
way, pictures, texts and photographs can be used to support
exhibitions, documentaries, academic research, business
events and programs of public TV.
1965
1970
1974
1975
1988
1993
1995
2000
2005
In 2011, CEDOC provided 54 hours of images, in response to
126 requests made by public institutions, private companies,
universities, non-government and non-profit organizations,
providing free access to content worth R$ 3.7 million.
Evolution of Rede
Globo logos.
government, public manifestation, sports achievement, and
51
Social Mobilization
Brasil sem cigarro
In 2011, Fantástico showed the series ‘Brasil sem Cigarro’
measuring blood pressure, respiratory capacity and measuring
(Brazil without Cigarretes) and promoted a large campaign
with a monoximeter, providing information to those interested
against smoking in Brazil. The series of 6 episodes presented
in stopping smoking. The numbers show the success of
by Dr. Dráuzio Varella, a well-known cancer specialist and a
the action:
national medical reference, followed the first 30 days of three
Brazilians who decided to stop smoking.
■■ 10 cities visited: Belém, Belo Horizonte, Brasília, Fortaleza, Goiânia,
Manaus, Porto Alegre, Recife, Rio de Janeiro and São Paulo.
Together with the experience of participants, the program
■■ 34 thousand participants.
provided information, guidance and advice for those
■■ 2.8 thousand nicotine-dependence tests.
interested in dropping smoking. Brazil without cigarettes also
During these events, there was a large waste bin in a place
Institute (Inca) and the Trade Social Service (Sesc). With
with many passersby, drawing attention to the campaign and
Dr. Dráuzio Varella, these actions provided services such as
inviting smokers to dispose of their cigarette packs.
REDE GLOBO
held itinerant events in partnership with the National Cancer
52
‘Cinzeirão’ (Big Ashtray) in Rio de Janeiro,
an example of participation in the
anti-smoking program in capital cities.
Dr. Dráuzio Varella was in Porto Alegre and
took part in activities against smoking.
See below, medical examinations
offered to local people.
53
Social Mobilization
Medida Certa
The awareness that everyone must seek a healthier life
■■ The Project has a blog with participants’ testimonies and
cannot come only as a suggestion, a good example has to
information about healthy food and a healthy life, as well as tools
be given. Therefore, journalists Renata Ceribelli and Zeca
for those willing to follow the example of the journalists, such as an
Camargo accepted the challenge of Fantástico for a big
app for mobile phones.
turnaround: changing eating habits, doing physical activities,
■■ The experience also inspired a book: ‘Medida Certa – Como
and loosing weight. The steps they took to change were
Chegamos Lá’ (Correct Measurements – How we got there).
Body Measurements) aired in 2011.
Dengue fever
The undertaking represented four months of hard work,
monitored by the physical trainer Marcio Atalla and by a
In 2011, Globo joined the official campaign to prevent Dengue
multidisciplinary medical team. More than a spot, Medida
fever in the State of Rio de Janeiro: ‘Dez minutos contra a
Certa became a project that took to the streets, inviting the
dengue’ (10 Minutes against dengue fever). Besides films,
population to commit to a better quality of life. The success
TV Globo supported three awareness events in Rocinha,
of the project can be seen in the various activities that went
Baixada Fluminense and Santa Cruz. Globo journalism
beyond the limits of television:
gave full coverage to these activities, which also included
well-known actors and actresses. Globo was also involved in
■■ Renata Ceribelli e Zeca Camargo visited various capital cities,
leading the marches for ‘Medida Certa – Siga esse Caminho’
(Correct Body Measurements – Follow this Path), promoted in
partnership with Sesi and involving 56 thousand people.
■■ Among the cities involved in the event, Belém, Belo Horizonte,
Goiânia, Recife and Florianópolis, Vitória had the largest number of
people – 12 thousand participants.
At the side, Zeca Camargo and Marcio
Atalla in Caminhada Medida Certa (“walk
in the right measure”), in Quinta da Boa
Vista, in Rio de Janeiro.
the event MMA against Dengue fever, in which old tires were
exchanged for tickets.
Social Responsibility Themes 2011 SOCIAL INITIATIVES REPOR T REDE GLOBO
watched by the public in the spot Medida Certa (Correct
55
Learn More
CRIANÇA ESPERANÇA
NORTHEAST
PERMANENTLY SUPPORTED PROJECTS
ALAGOAS
Child Hope Spaces
Child Hope Spaces in Cantagalo,
Pavão/Pavãozinho - Rio de Janeiro
Child Hope Space in Brasilândia - São Paulo
Child Hope Space in Jaboatão dos Guararapes - Pernambuco
Child Hope Space in Aglomerado da Serra - Minas Gerais
Associação Comunitária dos Amigos do Centro São João de Deus
Project: Brincando Também se Aprende
PROJECTS SUPPORTED (BY REGION)
Associação Sociedade dos Músicos do Extremo Sul (SOME) Orquestra Sinfônica do Descobrimento
Project: Geração de Sons
Instituto Feijó Acre (IFA)
Project: Oportunidade e Dignidade
AMAZONAS
Associação de Apoio à Criança Com HIV - Casa Vhida
Project: Fazendo da Vhida uma Alegria
REDE GLOBO
GACC-BA - Grupo de Apoio à Criança com Câncer
Project: Mais Música, Mais Leitura, Mais Esperança
Grupo Cultural Bagunçaço
Project: Bagunçaço Arte e Educação
ACRE
BAHIA
Catholic Child Pastoral Ministry – all over Brazil
NORTH
56
Centro Educacional Miosótis
Project: Miosótis; Escola para Vida
Associação Humana Povo para Povo Brasil - HPP-BRASIL
Projeto: Imagem do Sertão
Centro Projeto Axé de Defesa e Proteção à Criança e ao Adolescente
Project: Anábasis - Caminho para o Alto
CEARÁ
Associação Comunitária Irene Cruz - SIC
Project: Do Campo o Aprendiz - Cidadão do Futuro
PARÁ
Sociedade para o Bem Estar da Família - SOBEF
Project: Ciranda Cultural
Obras Sociais da Diocese de Santarém – Catholic Child Pastoral Project:
Mobile Library
Associação Comunitária de Várzea Alegre - ACOMVA
Project: Infância Cidadã
Associação Bragantina de Música - ABM
Project: Sons do Caeté/PA: Preservação, Educação e Cidadania
Associação Beneficente Luzia Lopes Gadelha - A. B. L. L. G.
Project: Cultura Com Arte
RONDÔNIA
MARANHÃO
Associação de Mães, Idosos e Crianças Carentes
do Bairro Cidade Nova - AMICC
Project: Educando para Proteger
Associação de Moradores do Conjunto Maiobao
Project: Abrindo Fronteiras com a Música
Associação Comunitária e Educacional José Rocha - ACERJOR
Project: Projeto Digital para o Desenvolvimento da Educação do Jovem
do Campo
Associação Afro Didara & Companhia Bumba-Crioulo Didara São José
Project: Oficina de Gente Trabalhando com Arte, Cultura e Educação
MATO GROSSO DO SUL
Associação Educativa Livro em Roda - Mulher dos Livros
Project: Livro Em Roda
Amigos da Criança e do Adolescente - ACA
Project: Formando Cidadãos de Bem
PERNAMBUCO
MATO GROSSO
Associação Lar do Neném
Project: Todas as Crianças São Crianças de Todos
Associação Kadosh
Project: Pequenos Jovens Grandes Talentos
Centro de Crianças e Jovens - RECREARTE
Project: Chances Iguais
Associação de Amigos da Criança com Câncer de Mato Grosso - AACC-MT
Project: Encenando Alegria
Associação da Escola de Samba Estudante de Santo Antonio
Project: Projeto Tocando Certo
SOUTHEAST
RIO GRANDE DO NORTE
ESPÍRITO SANTO
Associação dos Moradores dos Bairros Frutilândia I, II e Fulô do Mato
Project: Centro de Convivência e Participação Social São Francisco
Lar Batista Albertine Meador - Lar Batista de Vitória
Project: Saltos para o Futuro
Núcleo de Desenvolvimento Social (NDS)
Project: Nova Jerusalém, A um Passo do Futuro
Instituto Luiz Braille do Espírito Santo - ILBES
Project: O Aprendizado da Escrita em Braille
SERGIPE
MINAS GERAIS
Clube das Mães Nossa Senhora das Graças
Project: Projeto Semente da Vida
Associação Minasnovense de Promoção ao Lavrador e
à Infância da Área Rural - AMPLIAR
Project: Casinha de Cultura - Espaço de Vivência e Convivência
MIDWEST
Brasília
AFMA - Ação Social Comunitária
Project: Passeando nos Jardins de Monet
Lar Assistencial Maria de Nazaré
Project: Formando Músicos para Toda a Vida
Centro de Convivência e Recreação Luz no Caminho
Project: Tecnologia para o Futuro
Instituto Adamantino Acurar
Project: Casa de Passagem Flor de Liz
Instituto Nosso Lar - INLAR
Project: Semeando Ações
Lira Santo Antônio
Project: Escola de Música da Lira Santo Antônio
Sociedade Protetora da Infância - Escola Profissional Irma Luiza
Project: Escola Viva - Sensibilização Ambiental
e Práticas para uma Vida Sustentável
Instituto Berço da Cidadania
Project: Roteiros para Cidadania
RIO DE JANEIRO
GOIÁS
Escola Fábrica de Espetáculos - Spectaculu
Project: Spectaculu
Associação Missionária Evangélica Vida Missão Vida
Project: Centro Educacional Vida - Formação de uma Fanfarra
e Cozinha para Curso de Culinária
Casa de Moisés
Project: Contando Histórias e Construindo Futuros
Instituto Reação
Project: Reação 2011
Associação Niteroiense dos Deficientes Físicos
Project: Projeto Dançarte
Know M ore 20 11 SOCIAL INITIATIVES REPOR T REDE GLOBO
PARAÍBA
57
REDE GLOBO
Learn More
58
Balé de Câmara de Barra Mansa
Project: Dança & Magia
Sociedade Amigos do Bairro do Rocio - Sabro
Project: Galera
Associação de Desenvolvimento Educativo Cultural
Project: Projeto Jurujuba
Obra Social Maria Madalena
Project: Conviver - Convivência Familiar e Comunitária
Instituto de Estudos da Religião - ISER
Project: Terra das Crianças: Por uma Cultura de Amor
SOUTH
Instituto Central de Cidadania - ICEC
Project: Projeto Pé na Escola II
PARANÁ
Observatório de Favelas do Rio de Janeiro
Project: Pinhole: Descobertas e Autorias
Instituto Social Vó Durvina
Project: Profissionalização com Qualidade
Comitê para Democratização da Informática - CDI
Project: CDI Esperança
Casa Acolhedora Mãe e Senhora de Todos os Povos
Project: Inclusão Digital: Construindo o Futuro
Associação Meninas e Mulheres do Morro - MMM
Project: Costurando as Palavras
Casa da Criança Ana Zornig
Project: Tocando com a Aninha!
Projeto Social Ajax
Project: Escolinha de Inglês do Projeto Social Ajax
Associação Faça uma Criança Feliz - ONG Criança Feliz
Project: Rede Jovem e Cidadania
Associação do Movimento de Compositores da Baixada Fluminense - AMC
Project: Apresentações Musicais e Saídas Culturais
Associação de Pais e Amigos do Deficiente Visual - APADEVI
Project: Inclusão Digital
SÃO PAULO
RIO GRANDE DO SUL
Associação dos Deficientes Físicos de Lorena - ADEFIL
Project: Projeto Artesão
Instituto Lenon Joel Pela Paz
Project: Educando Pela Paz: O Despertamento de Dons como
Possibilidade de Transformação Social
Associação dos Deficientes Visuais de
Ribeirão Preto e Região - ADEVIRP
Project: Voz que Transforma
Lar da Criança Henrique Liebich
Project: Transformando Vidas
Casa de Apoio à Vida - CAVI
Project: Gest-Ação
Grupo de Apoio à Prevenção da Aids - GAPA-RG
Project: Sociedade Alternativa
Serviço de Aprendizagem Rural ao Adolescente - ONG SARA
Project: Programa de Capacitação para Inserção
de Adolescentes no Mercado de Trabalho
Associação Filhas de Santa Maria da Providência
Project: Ação Verde, Terra Viva... - Vida!
APM do Cema Dorival Rossi
Project: Oficina de Percussão
Profame
Project: Sala de Leitura Roda Viva
Instituto Monsenhor Antunes
Project: Projeto Cine Arte Debate Andrezinho Cidadão
Centro Social Comunidade Carisma
Project: Educando para a Cidadania
SANTA CATARINA
Associação Amor pra Down
Project: Caminhos da Inclusão Escolar para Pessoas com Síndrome de Down
Associação Cultural Social Desportiva e Eventos Simões
Project: Abrindo o Horizonte para os Jovens Cidadãos
ACRE
Rio Branco
ALAGOAS
Maceió
PARANÁ
Ortigueira
RIO DE JANEIRO
Rio de Janeiro
RIO GRANDE DO NORTE
Social Publicity –
Campaigns held through
partnerships or by thirdparties
AMAZONAS
Natal
Mossoró
Manaus
RIO GRANDE DO SUL
Ação da Cidadania
AMAPÁ
Porto Alegre
Porto Grande
RONDÔNIA
Acervo Digital de Cultura Negra Brasileira
(Cultne)
BAHIA
Porto Velho
Salvador
Feira de Santana
RORAIMA
AfroReggae
Boa Vista
Anima Mundi 2011
CEARÁ
SANTA CATARINA
APAE
Jaguaruana
Pinhalzinho
Arquidiocese do Rio de Janeiro
DISTRITO FEDERAL
SÃO PAULO
Arquivo Nacional
Samambaia Norte
São Paulo
ESPÍRITO SANTO
São Mateus
GOIÁS
MARANHÃO
MINAS GERAIS
Vespasiano
Abrace a Serra
Acervo Mario Lago
SERGIPE
Assembleia Legislativa do Estado do Rio de
Janeiro (Alerj)
Aracaju
Associação Beneficente Beit Lubavitch
TOCANTINS
Porto Nacional
Ação Global Regional
Rio de Janeiro
Associação Brasileira da Igreja de Jesus Cristo
dos Santos dos Últimos Dias
Associação Brasileira da Propriedade
Intelectual
Associação Brasileira de Produtoras
Independentes de Televisão
MATO GROSSO
Vila Cruzeiro
Cuiabá
Nova Friburgo
MATO GROSSO DO SUL
Salgueiro
Campo Grande
Complexo do Alemão
PARÁ
Forte do Leme
Associação Brasileira Interdisciplinar de AIDS
(ABIA)
Nova Iguaçu
Associação Civil Greenpeace
Rio das Ostras
Associação Cruz Verde
Gamboa
Associação Cultural Cândido Portinari
Tucuruí
PARAÍBA
Caaporã
PERNAMBUCO
Barreiros
Queimados
Resende
PIAUÍ
São Paulo
Picos
Vila Brasilândia
Associação Brasileira de Produtoras
Independentes de Televisão (ABPI TV)
Associação Cultural Mix Brasil
Associação Cultural Oswaldo Goeldi
Know M ore 2 01 1 SO CIAL IN ITIATIVES R EPOR T REDE GLOBO
Ação Global National
59
Learn More
Associação Cultural Panorama
Associação de Assistência
à Criança Deficiente (AACD)
Associação de Interesse
Público Or Avrohom (Oram)
Associação Desportiva para Deficientes (ADD)
Associação dos Amigos do Theatro Municipal
do Rio de Janeiro
Centro de Estudos Francesco Viscomi
Escola Politécnica da USP: Feira Brasileira
de Ciências e Engenharia
Cinefoot Festival
Circuito das Artes do Jardim Botânico
Comitê para a Democratização da
Informática (CDI)
Associação Imaginário Digital
Associação Mario Penna
Confederação Israelita do Brasil
Associação Mário Tannhauser de Ensino,
Pesquisa e Assistência (Amtepa)
Conferência Nacional dos Bispos
do Brasil (CNBB)
Associação Nacional de Defensores Públicos
Conferência Regional sobre Mudanças
Climáticas
Associação Nacional dos Membros do
Ministério Público (Conamp)
Associação Niteroiense de Deficientes Físicos
Associação Parceria Contra Drogas
Atitude Brasil
Avenida Brasil - Instituto de Criatividade Social:
Agência de redes para a juventude
2 01 1 SOC IAL I NIT IAT IVES REPOR T REDE GLOBO
Federação Israelita do Estado
do Rio de Janeiro (FIERJ)
Comunidade Evangélica Internacional
da Zona Sul
Associação Nacional dos Defensores Públicos
Federais (Anadef)
60
Centro de Cultura, Informação
e Meio Ambiente
Back2Black Festival
Banco da Providência
Associação Cultural Educacional
Beneficente Beit Lubavitch
Bex Feiras e Eventos: Art Rio 2011
Câmara Municipal de São Paulo
Câmara Portuguesa de São Paulo
Central Única das Favelas (Cufa)
Centro Afro Carioca de Cinema
Centro de Articulação de
Populações Marginalizadas
Conselho Internacional do Esporte Militar:
Feira de São Cristovão
Festival de Diversidade Cultural Tangolomango
Festival de Teatro Universitário
Festival Internacional de Filme
sobre Deficiência
Festival Internacional de Televisão
Festival Vale do Café 2011
Força Aérea Brasileira
Fundação Abrinq
Conselho Nacional de Justiça
Fundação Ary Frauzino para Pesquisa e
Controle do Câncer
Conselho Nacional do SESI
Fundação de Arte de Niterói
Conselho Regional de Fonoaudiologia - 1ª região
Fundação Ford / Instituto Magna Mater /
REDEH - Rede de Desenvolvimento Humano
Crescer e Viver
Cruzada do Menor
Dell Arte Soluções Culturais
Dia Mundial de Conscientização do Autismo
Disque Denúncia
Doutores da Alegria
Dream Factory Comunicação e Eventos:
Projeto Social Rock in Rio
Fundação GoodPlanet
Fundação Marechal Roberto Trompowsky
Fundação Nacional do Livro Infantil e Juvenil
Fundação Pró-Sangue Hemocentro de São Paulo
Fundação Roberto Marinho
Fundação SOS Mata Atlântica
Fundação Victor Civita
Embaixada da Índia
Fundição Progresso
Endeavor Brasil
Fundo Social de Solidariedade do
Estado de São Paulo (Fussesp)
Exército Brasileiro
Fagga Promo Eventos - Bienal do Livro
Federação Brasileira de Instituições
Filantrópicas de Apoio à Saúde
da Mama (Femama)
Grupo de Apoio ao Adolescente
e à Criança com Câncer (GRAACC)
Guru Produções Culturais: Tedex Rio
Hutuz Cultural
Instituto Arte do Futebol Brasileiro
Observatório de Favelas do Rio de Janeiro
Sociedade Franco Brasileira de Oncologia
Instituto Atlântico: Impostos
ONG Visão Mundial
Instituto Brasileiro de Análises Sociais
e Econômicas (Ibase)
Pastoral da Criança
Sociedade Mundial de Proteção
ao Animal (WSPA)
Sociedade União Internacional
Protetora dos Animais
Instituto Crack nem Pensar
Prefeitura do Rio de Janeiro:
Carnaval sem preconceito
Instituto Cultural Cidade Viva
Pró-Criança Cardíaca
Instituto Democracia e Sustentabilidade
Projeto Rondon
Instituto Desiderata
Rede Não Bata, Eduque
Instituto Faça Parte
Retiro dos Artistas
Subsecretaria de Comunicação Social
da Casa Civil RJ - Cinema para Todos
Instituto Hidroambiental Águas Brasil
Rio Comicon
Todos pela Educação
Instituto Innovare
Rio Content Market
Tribunal Superior do Trabalho
Instituto MetaSocial
Riotur
União Nacional dos Estudantes (UNE)
Instituto Millenium: tributação transparente
Evento Risadaria
Instituto Moreira Salles
Safernet Brasil
Unic Building Comunicações: Congresso
Internacional para Líderes da Comunicação
Instituto Música no Museu
Associação Independente dos Blocos de
Carnaval de Rua da Zona Sul, Santa Teresa e
Centro da Cidade de São Sebastião
do Rio de Janeiro (Sebastiana)
World Childhood Foundation - Childhood Brasil
Imperial Irmandade de Nossa Senhora da
Glória do Outeiro
IV Fórum Internacional de Comunicação e
Sustentabilidade
Secretaria de Direitos Humanos
da Presidência da República
Secretaria de Políticas para as Mulheres
Lado A: Festival I Love Jazz
Secretaria de Segurança Pública de São Paulo
Laffilmes Cinematográfica LTDA: Exposição
Cartaz em Cartaz
Sociedade Brasileira de Arritmias Cardíacas
Ministério da Justiça
Ministério da Saúde
Conselho Nacional de Procuradores-Gerais Ministérios Públicos dos Estados e União
Movimento Rio Eu Amo Eu Cuido
Museu Nacional
Museu Villa-Lobos
Sociedade Brasileira de Cardiologia
Sociedade Brasileira de Dermatologia
Sociedade Brasileira de Diabetes
Sociedade Brasileira de Endocrinologia
e Metabologia
Sociedade Brasileira de Fonoaudiologia
Sociedade Brasileira de Geriatria e
Gerontologia (SBGG)
Box 1824 Planejamento e Marketing Ltda:
Projeto Sonho Brasileiro
Studio 3 Espaço de Dança
Studio Festi do Brasil
Universidade de São Paulo (USP) - 8a Mostra
Internacional de Cinema Negro
Universidade Estadual Campinas 3ª Olimpíada Nacional em História do Brasil
Viva Rio
Voz da Comunidade
WWF Brasil
Zas Produções Culturais: Festival Internacional
de Humor do Rio de Janeiro
Know M ore 2 01 1 SO CIAL IN ITIATIVES R EPOR T REDE GLOBO
Instituto C&A de Desenvolvimento Social
Pinakotheke Cultural
61
Rede Globo de Televisão
OVERALL INFORMATION
Funded in 1965.
12,000 employees and 122 broadcasting stations (5 owned and 117 affiliates).
Covers 98,6% of the Brazilian municipalities / 99,5% of the population.
Audience Share: 46% in 2011 (07am – 12pm).
Production volume: 2,332 hours or 3,039 episodes in 2011, including telenovelas,
mini-series, variety shows, shows and events
FOREIGN MARKET
Internet
GLOBO BRANDS
Present in 115 countries,
with 580 thousand home viewers.
Audience leader in news, sports
and entertainment sites, with G1,
Globoesporte.com and Globo
Entretenimento.
265 new products and 32 DVDs launched.
3 million Twitter followers.
114 films, with 130 viewers in local
cinemas.
DIGITAL TV
2011 highlight – “De Pernas pro Ar” and
“Cilada.com”, comedies that totaled
3,6 and 3,0 million viewers, respectively.
Premium cable TV channel, in Portuguese.
Distributed by over 70 operators around
the world.
1.9 million potential viewers
REDE GLOBO
66 products sold to 97 countries
in 30 languages – only in 2011.
62
4,200 hours of programming transmitted
to 190 countries in Globo TV Sports
Channel.
Digital coverage for 44% of the population
and 45 local programs produced in HD.
GLOBO FILMS
www.redeglobo.com.br
Follow @rede_globo
Like www.fb.com/RedeGlobo
PRODUCTION AND COORDINATION
Central Globo de Comunicação (CGCOM)
GRAPHIC DESIGN
Refinaria Design
PHOTOGRAPHY
Cover: Mila Petrillo and Kiko Cabral
2nd and 3rd covers: Mila Petrillo
Chapter opening photographs: Estevam Avelar, Max Moure, Mila Petrillo and João Cotta
Young students in the Comitê para
a Democratização da Informática
(CDI), in Rio de Janeiro.

2011 Social Initiatives Report

Transcription

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