Ten Sports renews Windies cricket rights for 7 yrs

Ten Sports renews Windies cricket rights for 7 yrs
By SportzPower Team
Published: 2 Nov 2012 - 12:53
MUMBAII: The West Indies Cricket Board Thursday announced that Zee Group owned Taj TV Limited, which owns and operates the Ten Sports
Network, has retained television broadcast rights for West Indies Cricket for another 7 years effective January 2013.
Taj TV has acquired global television broadcast rights except for the terrestrial broadcast rights within the Caribbean along with production rights.
SportzPower is given to understand that Ten Sports has committed $100m for the rights, the
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It is worth noting that in 2008 when the current four cycle was tendered, Ten Sports won WICB's global media rights (excluding the UK territory) for
$60m. The UK rights were picked up by Sky Sports for $20m. That rights cycle also included two India tours.
As part of the present deal, Taj TV Limited will be providing the television production for free-to-air stations throughout the Caribbean for the benefit
of West Indies cricket fans. Taj TV will be showcasing 253 days of international cricket as part of the new rights deal.
“We are extremely delighted to continue our long standing association with Taj TV Limited who has been our media rights partner previously and with
whom we have had a solid and mutually beneficial relationship,” West Indies Cricket Board president Dr Julian Hunte said.
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“The West Indies Team has just won the ICC World Twenty20 and the diverse cricket world who hold our team in high esteem will have added
demand to see them play in the ensuing years. We are therefore pleased that we have secured this arrangement with this globally reputable
company to distribute the media rights to allow fans around the world to see our champion team live and in living colour as they make further strides
in world cricket,” Dr Hunte added.
Ten Sports CEO Atul Pande, “We are extremely delighted to extend our association with the West Indies Cricket Board. This deal underscores our
commitment to building our cricket business in the subcontinent and globally. The recent upsurge in the West Indies Team quality further reinforces
our view about our relationship with West Indies cricket going forward.”
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